#Comparative consumer analysis

[marketxcel]

What Is Consumer Research: Methods, Types, Scope & Examples

Explore the world of consumer research with our comprehensive blog. Learn about various research methods, types, and the broad scope of consumer studies. Dive into real-world examples to understand how consumer research impacts businesses and shapes the market landscape. Elevate your knowledge and stay ahead in the dynamic field of consumer insights.

[vamphorica]

this has been said time and time again, but it is crazy to me how many parallels there are between death note and breaking bad.

[tevintersnakes]

given my fandom experiences I'm very much a sit back and shut up kinda person, I have zero faith in my character interpretation and portrayal skills and thus just quietly nod along from the sidelines reading other peoples headcanons

[pallases]

the way that my affirmations rn are literally just “you only need to get a 40% to pass the class 💆🏼‍♀️”

[skalidris]

i'm always so happy when the arcades project gets brought up in something i'm reading

[macleod]

By analyzing the Federal Reserve's Survey of Consumer Finances, CAP found that in 2022, union households held $338,482 in median wealth. Meanwhile, nonunion households had $199,948. Being in a union also substantially chips away at racial and educational wealth gaps, per CAP's analysis. Black, nonunion households have a median household wealth of $61,500; meanwhile, Black union households hold around $164,6000 in median household wealth. Black workers are also more likely than workers of other races to be in a union, according to the Bureau of Labor Statistics, with their union membership rates outpacing their white, Asian, and Hispanic counterparts. Unions particularly pay off for workers without a high school degree and again seem to be bridging educational wealth gaps, per the data. The median wealth of union members without a high school degree is over three times that of nonunion workers without a high school degree — $69,510 compared to $22,800 respectively.

Unions work, Unionize.

Source: Juliana Kaplan, Business Insider, Mar 21, 2024.

[flawseer]

#18 - "Fire"

Smaugust 2024

The last few submissions have been mostly visual, but today I want to do something more text-based. I'm always looking for opportunities to ramble ad nauseam about my headcanons and thoughts, but am usually hesitant if I don't think I can make a subject interesting or particularly insightful.

A few months back I was playing with the thought of publishing a speculative analysis on Pyrrhian dragon breath weapons, and how they might differ between tribes. I got up to the conceptualization stage, but then @sidyashchiy-na-plakhe came out with a better and more put-together version of what I was thinking about and touched on some similar points, so I filed those plans away to not step on any toes. If you're enjoying this type of deliberation, I recommend that you check out his take, as it is very thoughtfully put together with some cool visuals.

But, seeing as I have no other ideas for this prompt, and since it's been a while since then, I'm going to air out my scrapped draft here. I guess this is a mixture between canon information and headcanons, with a bias toward the latter.

General Information

Each of the seven Pyrrhian tribes is capable of using a kind of orally-discharged means of attack. For the purpose of this deliberation, I am going to refer to all of these as "breath weapons", even though not all of them are activated via exhalation. It will make things easier to talk about.

There are three general factors to each type of breath weapon, those being potency, range, and start-up time. In the case of fire breath--the most ubiquitous type of breath weapon on the continent--these would roughly correlate to the temperature of the flames, how far they can travel from the source while maintaining their shape and intensity, and for how long the fire must be stoked inside of the user before it can be expelled.

How developed these factors are differs for every dragon, but the two biggest determining modifiers are constitution and age. Being physically fit will make your breath weapon more efficient--and thus stronger--because you have better control over your breathing after exertion. As a dragon advances in age, the three factors all increase proportionally. A Mudwing hatchling can produce a puff of flame very quickly, but it will barely heat up the surrounding air. An elder meanwhile might take several minutes to get their fire going, but when they do, the result will be fearsome and devastating.

Fire is the most common element on the continent, with four of the seven tribes being able to command it. I will go through those first and then follow up with the other variants .

Nightwing fire is a dark purple in color, due to a slight variation in the gas component that fuels the flames.

The flames have no particularly outstanding properties strength-wise, but they emit comparatively little light, meaning they don't stand out as much against the night sky. This makes them ideal for low-profile ambushing, but very unsuitable as signal flares.

If a Nightwing ignites an object, the flames will gradually lose this characteristic as they will begin to consume the air around them and turn into ordinary, orange fire.

Nightwing flames are sometimes colloquially referred to as "Moonfire".

Sandwing fire is, on average, the least powerful among all the fire-breathing dragons. In terms of potency and range, flames emitted by a Sandwing of 20 years will be roughly equivalent to those of a twelve-year-old from the other fire-breathing tribes.

Their unique advantage is that Sandwings can produce these flames extremely quickly, usually within seconds. If readying fire takes a dragon 30 seconds, an equivalent Sandwing can do it in 5.

While for most other dragons the use of their breath weapon is a deliberate and calculated affair, the severely reduced start-up time allows Sandwings to "shoot from the hip" without having to commit to the action, making them less predictable in combat.

A popular Sandwing combat technique is to open a fight by blowing a quick plume of weak fire into an opponent's face and then using the resulting distraction to strike with their venomous tails.

Skywings command the strongest and purest variation of fire among all tribes. Their flames come out very straight and can maintain their shape over vast distances.

They can "cook" their fire by holding it inside themselves for longer than necessary. While this becomes unpleasant or even painful if done for long, it will increase the temperature and purity of the resulting flames far beyond what any of the other tribes are capable of.

Flames emitted after doing this for long enough will come out with an intense blue color that can cut through stone.

For dragons afflicted with firescales, all of the fire they breathe will be like this, as their bodies are already channeling flames at all times to fuel the burning scales.

Because Skywing fire is so intense, it is at times difficult to control. Skywings who become emotional will often start smoking from their nostrils involuntarily.

Mudwing fire, sometimes referred to as "moody fire", is very temperamental. Its strength will vary widely based on a number of different factors, not all of them fully understood, making it appear random at times.

The most commonly understood factor that influences a Mudwing's fire is the ambient temperature. Mudwings will struggle to produce flames in environments that are too cold (close to freezing weather, very cold water, etc.). This can be partially mitigated by ingesting hot stews, soups, or beverages before fire usage.

A factor that isn't as well documented is that the Mudwing's fire breath and their uncanny healing factor are fueled by the same source. This means a Mudwing's fire will be strongest when they are healthy, and begin to diminish if they become injured, as their body will divert resources away from the breath weapon to prioritize keeping itself alive, functioning, and mobile.

Mudwings hatched from blood eggs have a tendency to develop poor breath weapons, as their super-charged healing factor--while potent enough to outpace most damage sustained from fire--is even more resource-hungry than that of a regular Mudwing.

Icewings don't breathe fire. Instead, they are able to exhale a stream of frost magic. There is nothing I can think of to scientifically explain all the properties of frostbreath as they are presented in canon, especially with regards to Queen Battlewinner. Ice that makes you lava-proof? Nah, this is straight-up magic. All Icewings are born with a small piece of magic and this is how it expresses itself.

Contrary to popular belief, frostbreath is not stronger than firebreath. In terms of general characteristics, Icewings and Nightwings are actually roughly equivalent.

What makes frostbreath more overtly lethal than fire breath is the magical component. When frostbreath comes in contact with living tissue, it will form ice crystals on and inside the surface. All flesh in contact with these crystals will gradually turn necrotic. This process is very painful.

The crystals are very persistent and it requires sustained exposure to intense heat to melt them. The best way to accomplish this is via prolonged bath in warm water (close to boiling). This method, if applied quickly after the injury, will usually result in recovery after a few hours of bathing.

Getting hit while in a situation with no access to warm water is very dangerous and potentially lethal. If treatment does not begin soon after, the crystals will begin to spread, killing more tissue and making recovery increasingly less likely, especially once the injury spreads to internal organs.

It is not uncommon for soldiers who get hit by frost breath and are caught out in the open with no treatment options to cut off the afflicted body part to minimize tissue loss.

Icewings are more resistant to frostbreath than other dragons, but not fully immune. They can succumb to the same injuries.

If an Icewing suffers an intense burn, particularly in and around the face, they become completely unable to exhale frost until the burn begins to heal.

Rainwings do not have a breath weapon. Instead, they produce an acidic venom within their bodies, which can be administered through biting, or launched at targets through a pair of collapsible, hollow fangs.

The gland that produces this venom needs sunlight to develop properly. Once the Rainwing has been exposed to sufficient sunlight, venom production will begin, and may even continue without further exposure, but it is recommended to sunbathe for at least 5 hours a week to keep the gland healthy and the venom potent.

The venom is strongly corrosive and able to dissolve most organic materials like wood, plant matter, and flesh. It is potent enough that, if it enters another creature's blood stream directly (via bite, an open wound, or the eyes), that creature will die within seconds.

The venom's lethality will rapidly decrease once it separates from the user. If it hits surface tissue and has to burn through layers flesh, it will usually lose too much of its toxicity before it reaches the blood stream (though it will still function as acid and be excruciatingly painful).

Rainwings are immune to their own venom, but not the venom of other Rainwings. Mixing a sample of venom with the venom of a close blood relative will cancel out the destructive properties of both.

Seawings are amphibious dragons who prefer to live in water, but can also go on land and exist there in relative comfort for a decent while. Their body contains an organ that stores water, from which it periodically draws to keep the Seawing's skin from drying out.

When under duress, a Seawing can forcefully expel the contents of this organ through their mouth as a pressurized jet of water. While this is not very destructive, it can momentarily stun aggressors and allow the Seawing to retreat to the safety of a nearby lake or river.

If the blast is held inside and charged up similar to the fire breath of other tribes, the Seawing is able to draw from their body heat to increase the water's temperature to scalding degrees.

[huellitaa]

⋅˚₊‧ ୨ feeling uncomfy in ur own skin

ok so this is something ive been struggling with for years. like i wake up some days and just feel Eugh way more than id like to. SO i decided i'd make a little guide on this! for me and for you 🩷✨

──★ ˙ ̟🎀 reasons why we could be feeling uncomfortable with ourselves and who we are

♡ having a shitty mental diet and consuming media and things that make you feel bad abt urself

♡ being in an environment where we're constantly being judged or put down, even over the most basic things

♡ hanging around negative people or negative places

♡ not giving urself enough credit for ur own achievements and accomplishments

♡ changing urself constantly for others and not having a clear sense of self to hold on to

♡ not having boundaries on how you and others treat you

♡ staying stagnant in the same place in your life and not changing (🎀🗒️also read: get comfy being uncomfy ♡)

♡ not paying enough attention to yourself and avoiding your genuine thoughts, feelings and emotions

🧸𓂃 ࣪˖ 1. be gentle with yourself!

pleasepleaseplease its ok to have bad days its ok to not feel great every day. treat yourself as you would someone you love. if you just aren't feeling good today, then you aren't feeling good! honour that and respect that and deal with that accordingly. even if you are uncomfortable with yourself right now or you don't like yourself right now, please try and treat yourself with care regardless, because no matter what stage you are in in your life right now you are and always will be the most important person in ur life, so TREAT URSELF LIKE IT🫶💖

🧸𓂃 ࣪˖ 2. inspiration, not comparison!

i know its often told not to go looking at people who are ahead of you in these times but hear me out. i think looking at and observing people you admire who are further ahead of you is very motivating to build yourself up and *become more like them* in your own way. you look up to them because of ___? what can you do to become your own version of that? thinking like this gets me more inspired to just get out of bed because i want to be more like them.

two words for this one - NO. COMPARISON. gaining inspiration from others to better yourself and comparing yourself to others are two completely different things. 🫶 (shameless self promo, but i have a post on this here! 🩷✨)

🧸𓂃 ࣪˖ 3. analysis: detective work chapter!

journal and think and think to urself why u might feel like this or what caused this. when did it start? has anything happened lately that may have caused this? how does it feel, in depth? what can you do to combat this? how can you make it through the day & make it so you do even better tomorrow?

🧸𓂃 ࣪˖ 4. channeling the mindset!

back to my point on our idols, thinking like them & thinking what they'd do in this situation helps me a lot. personally one of my idols is ada lovelace so whenever im really tired and unmotivated or insecure on my abilities or appearance or anything else i think to myself "what would she do?" and 9 times out of 10 im up at my desk in my cutest outfit hard at work. this is def one of my favourite points and something i use on the daily for like literally everything and 100% recommend 🩷✨

🧸𓂃 ࣪˖ 5. what would i do?

similarly, ask urself what the best version of yourself or the version of urself youre working towards would do in this situation. be your own inspiration. be ur own muse. would they stay in bed and rot all day? if the answer is no then ur up. out. immediately. ask urself what they would do. if ur feeling drained, would they take a day off to do some self care and recharge? if ur feeling sad, would they be gentle with themselves and let themselves feel sad for a little while & try to work to the root of the problem?

🧸𓂃 ࣪˖ 6. understanding yourself!

make a list of the things that make you the happiest and most comfortable & productive and the things that make you the unhappiest and the opposite of those things. i mentioned this in my recharge day post, but figuring out these will help you find out which negative behaviours or habits are lowering ur vibrations and making u feel like this, and help u to engage more in the things that make you happy with yourself and everything around you 💗✨

🧸𓂃 ࣪˖ 7. pay attention!

pay close attention to ur internal landscape and your self talk throughout the day. note down every little thing you notice, even if you think it won't be helpful; for example, do you find yourself indulging in negative talk abt urself, negative talk abt others, constantly being pessimistic and expecting the worst, indulging in judgement and criticism of urself and everyone around you, getting distracted easily, and so on.

🧸𓂃 ࣪˖ 8. what would i do, part 2

like i mentioned earlier, you should be your own inspiration. you should be your own muse. as much as it's nice to have idols, when ur trying to change something about urself and adjust and improve ur own behaviours, you should be mainly focusing on what you want to achieve by changing said behaviours. do you know who you're working towards being? do you know how you want to feel? do you know what you are changing these things you feel into? think about whether or not the person you are now lines up with the person you want to be in all aspects of ur life. if you feel like you aren't even trying to meet these standards then of course ur gonna feel bad about urself. of course don't be too hard on urself, but keep this in mind. 💓✨

finally, remember that these things are temporary and it wont be like this forever. ur beautiful and perfect no matter what and in these times u gotta show up for yourself even more and never give up! i believe in u 🫶🩷

all my love 💗💬✨🎀

[buddieism]

tommy's character, bucktommy's inherent flaws, tommy & eddie as mirrors and buddie endgame; a (lengthy) meta analysis

honestly, what's really confirmed my feelings about tommy (and the imminent bucktommy bones -> buddie pipeline) is that there have now been multiple opportunities for the writers to actually make tommy a likeable/serious love interest for buck and they just…haven’t. because while fans are naturally going to overanalyse every little thing, the vast majority of the show's audience are regular viewers who consume the show at face value and don't think twice about it -- so if tommy was intended to be buck's endgame or anything remotely close to it, they'd absolutely want to make the most of his (very limited) screen time to present him in the best light they could. think about karen, the only non-main LI, and how she was introduced to us -- despite hen's cheating, we can see how dedicated karen and hen are to each other and how karen is a complex character in her own right who is immediately easy to root for and love.

comparatively, when we look at tommy's s7 appearances and specifically his interactions with buck, it becomes abundantly clear that there isn't really much depth to their relationship at all. which is fine! it's just... you know. fine. let's get into it.

following the cruise arc, we watch tommy through buck's eyes in 7x04 where he's basically wining and dining eddie -- flying him to vegas, getting them front row tickets to a fight, sparring with him in muay thai, playing pick up basketball with him -- tommy and eddie are so similar (which we'll come back to later), and we even get that line from eddie about how well they "click." as the audience, we are being subconsciously told to align tommy and eddie together -- and furthermore, we are told that tommy can easily make grand gestures when he wants to. now let's compare that to the bucktommy moments of the season.

bucktommy's first date: tommy makes a shady comment that would have outed buck if eddie or marisol caught onto it and then proceeds to abandon him on the sidewalk because he thinks buck isn't "ready" for a relationship with a man

i'll be objective here -- i understand in a show like 911 there's always going to be "unnecessary" relationship conflict for the sake of drama and i can also see how buck trying to play off their date as platonic to eddie might have put a bad taste in tommy's mouth. but we hear from tommy himself that he struggled with being open about his sexuality when he was at the 118 so he could have absolutely extended some sympathy towards buck for not wanting to come out on the spot to his best friend -- especially when tommy fully knows how important of a role eddie plays in buck's life. at the very least, he didn't have to leave buck alone on the curb. this isn't me trying to woobify buck because yeah, he's a grown man, he's fine -- but that doesn't mean it still isn't a bit of an asshole move.

the bachelor party: tommy doesn't dress up for the theme and dismisses buck when he's clearly disappointed about him doing so

tommy showing zero interest for the bachelor party buck planned is practically the writers waving a massive red flag in front of the camera -- him having to leave because he's on call is an understandable 'conflict' plot point but why not have him show up in an 80s themed outfit? it wouldn't have changed anything except that he and buck would have had a positive interaction; buck would have been happy that tommy cared enough to make that small gesture and it could have been a cute way to establish their relationship as one built on mutual effort. (btw, the bucktommy hospital kiss could be seen as a big gesture, sure -- but from a more practical viewpoint knowing how rushed this season had to be, it was also just an easy way for buck to "come out" to the rest of the 118 without having to spend too much episode airtime on it.)

the medal ceremony: tommy says 'enjoy it while it lasts' (which, LOL) and also is not shown reacting to buck receiving his medal. he also has a conversation with henren in a deleted scene.

again, i'm going to try to give tommy the benefit of the doubt -- i'm not saying he has to be sunshine and rainbows all the time and i have no issue with a character having a snarky/sarcastic side. but when his screentime is so minimal, every line of dialogue matters. and it's pretty damning that the writers aren't taking those few chances to give us something to appreciate about him. with buck, tommy makes a dismissive comment for literally zero reason, and with hen and karen, who are rightfully looking out for their friend, tommy refuses to take them seriously at all.

bucktommy's dinner in the finale: buck displays some vulnerability about losing bobby, and tommy... really doesn't seem to care.

honestly i refuse to rewatch this part of the ep because it really icks me out on another level but iirc: buck says he's glad bobby's okay because bobby is like the father he never had -> tommy says "your father's alive" -> something something joke about daddy issues. ignoring #that joke entirely, it's really insane to me that they have tommy even acknowledge the nuclear bomb that is buck's relationship with his parents. yes, we had a bit of a ham-fisted 'redemption arc' in s6 but that doesn't negate the buckley parents being absolutely heinous and the fact that buck verbalises how bobby played the role of the father figure because philip didn't -- all for tommy to basically deny that to his face -- is absurd. tommy has expressed on multiple occasions that he's jealous of the 118 family bond, so this line is just... very interesting to me.

now, let's recap all these events and bring eddie back into the mix!

post-bucktommy's first date, buck is more torn up about the fact that he lied to eddie than the actual date to the point that he has to vent to maddie about it. he then comes out to eddie, who is incredibly supportive (and oliver and ryan make some very curious acting choices indeed). eddie is reiterated as one of buck's most significant relationships.

pre-bachelor party, eddie is the one to suggest he and buck dress in matching (queer-coded) costumes. he then stays by buck's side at the party when everyone else leaves and although we'll never get to see it (tim minear i'm inside your walls👹), they sing an absurdly romantic karaoke song together. eddie is reiterated as one of buck's most significant relationships.

during the medal ceremony, when the camera pans to each member of the 118's love interest/family, it is eddie we are shown smiling at buck, not tommy. this is especially interesting considering we get buck reacting to tommy. i honestly can't get over how a reciprocated tommy reaction would have been an easy yet significant moment to cement bucktommy as a relationship, but they gave us eddie's instead (with chris in the background and marisol conveniently obscured, mind you). eddie is reiterated as one of buck's most significant relationships.

in the final episode, when eddie is experiencing his personal worst nightmare, buck is the one at eddie's side every step of the way. buck talks to christopher, buck reassures eddie (without judgement), and it's made clear that buck will be there for eddie, whatever he needs.

at every possible opportunity, we the audience are being implicitly told that eddie is buck's person. he is his place of support (buck having his more vulnerable coming out scene with eddie rather than his sister); he has buck's back (the bachelor party); he is his family (medal ceremony reaction), and ultimately, this goes both ways (finale).

some other things worth noting: when buck has his coming out scene with maddie, she tells him he's confused about his feelings in a way that seems to indicate she's talking about his feelings towards eddie ("if you there's something you need to tell eddie, you will"). in bobby's conversation with buck in the firehouse, he's verbally supportive of tommy and even asks if buck is going to see him, but buck goes to eddie's house instead. these were deliberate choices made by the writers; eddie has been consistently intertwined in bucktommy's relationship both overtly and subtextually throughout the entirety of s7. and let's not even get into the whole 'evan' thing, because that could be a whole other post in itself.

from the first moment we start to learn about tommy's character (beyond his... coloured past), we find out that he and eddie are practically mirrors. why not make tommy and buck share similar interests? why not give them something to bond over? why present tommy and eddie as almost identical in every way? because tommy is a placeholder for eddie. buck's initial bisexuality journey can't happen with eddie when eddie still hasn't come to terms with his own feelings. so, in the meantime, tommy is the "safe" choice in buck's mind because buck has nothing to lose with tommy whereas he's got everything to lose with eddie. buck can't confront what he truly wants yet because the risk factor is far greater and it's been repeatedly asserted that buck has an issue with people in his life leaving -- he would never do anything to jeopardise his relationship with eddie.

but ultimately (and in my opinion, fairly soon), we are going to get that moment where it "clicks" for buck and he realises that it is eddie he has feelings for. and when that happens, there's basically only one way it can go. we know buck can't keep secrets from eddie; we know eddie is going into s8 feeling "isolated"; we know tim loves making his characters suffer before they can be happy. in my mind, the narrative is going to go something like this: buck feelings realisation -> pining buck era -> eddie healing journey and a reevaluation of what buck means to him -> some insane life-threatening situation that really doubles down on how buck and eddie care more about each other than anyone else because it is 9-1-1 at the end of the day -> love confession induced by their dramatic near-death experience -> #BUDDIE_CANON !

when we factor in how there was a possibility of eddie having the sexuality arc this season instead, how tim has said buddie is one of his favourite dynamics of the show, and how supportive both oliver and ryan are of the ship, i really can't see how everything isn't building to buddie endgame. every other main pairing of the show has had seasons of development, of conflict, of bonding moments. buck and eddie have gone through that with each other time and time over (tsunami/lawsuit/shooting arc etc), which is why every other random love interest that's introduced for either of them falls flat in comparison. they quite literally are exactly what the other person needs; buck wants the stability of a home, a family, and unconditional love; eddie wants someone he can trust, a caretaker for his son but also a partner. buddie is the ship the audience wants to root for, because we know they work! now that we have canonically bisexual buck and eddie finally having to face his complicated feelings about losing shannon, buddie isn't just the logical conclusion -- it's the inevitable one.

[mindblowingscience]

Overdose prevention centers, where individuals can consume illicit drugs under the observation of trained staff, are not associated with significant increases in crime, a new study finds. When the researchers compared syringe service programs in New York City with two programs that were recently sanctioned by city officials to offer supervised drug consumption, they found no significant increases in crimes recorded by the police or calls for emergency service in the surrounding neighborhoods. The findings, which are published in JAMA Network Open, come as plans to open overdose prevention centers proceed in Rhode Island, Massachusetts, and elsewhere, and not long after lawmakers in Philadelphia passed a preemptive measure to ban these types of centers, says coauthor Brandon del Pozo, an assistant professor (research) at Brown University’s Warren Alpert Medical School and School of Public Health. “What this data shows is that if a neighborhood benefits from an established syringe service program, then adding the service of supervised drug consumption is not likely to increase reported crime, disorder complaints, or related calls to 311 and 911,” del Pozo says.

Continue Reading.

[somebodys-nightmare]

Understanding the Romantic Narrative Arcs in Final Fantasy VII

There has been no shortage of discourse surrounding the “Love Triangle Debate”, (a fan-constructed term, I must inform you) of FFVII for a very long time. Most recently, with the release of FFVII Rebirth, this discourse has intensified and led to a wide spectrum of fan conclusions that range from grounded in narrative sense to completely baseless or delusional. Some takes are attached to contemporary relationship issues, personal experience, comparisons to other media or works of fiction, social constructs or societal issues, personal preference, or a lack of full context.

While any piece of media or fiction is subject to some level of interpretation (this is the very nature of humans consuming works of art), most works are created with intentional narrative direction. In fact, many works are formulaic, especially in genres such as fantasy, romance, mystery, etc. While of course there are always exceptions and deviations, as a writer and former English literature teacher I can say that most stories follow a general narrative structure or arc that makes them digestible and satisfying to readers/audiences. Such arcs impact the main, external, internal, and subplots of a story, as well as individual character arcs and character relationship arcs.

Final Fantasy is no different. While there are other cultural influences as FFs are Japanese stories, my experience with the series is the writing generally follows most storytelling conventions that can be found in all forms of archetypal writing, cross-culturally and generationally. FFVII is often accused of being ambiguous or open-ended in many aspects of its story. I tend to disagree with this idea and think that its storytelling is subversive rather than ambiguous, meaning that it requires players to work harder and use more critical thinking in order to reach the author’s intended conclusions. It also relies on false or misleading narratives for a good part of the story (such as red herrings, illusions, or unreliable narrators) as storytelling devices that help the truth in the story unfold in later parts of the narrative arc(s). Like any piece of media using these storytelling methods, this means that there will be controversy or debate as audiences contend with the author’s messages or intentions. However, that does not mean that the intentions are not there and that there is not an intentional outcome on the part of the writers.

Personally, I believe that FFVII has a very clear narrative structure for all of its main plot, sub plots, and character arcs, but that its approach is challenging to many players who have to wrestle with the story as it unfolds to understand it. It is not spoon-fed, and some revelations may betray player attachments that were originally formed. However, in my view, this is what makes FFVII such an exceptional story when compared to many others. That being said, the lack (or refusal) of understanding of FFVII’s narrative arcs has led to discourse that unfortunately mischaracterizes many of the characters and pushes inappropriate perspectives onto the storytelling, mostly surrounding the romantic arcs of the main characters and the so-called “LTD” (the fan construction, remember?). I strongly believe that the best way to understand any story is to follow the narrative arcs in order to arrive at the author’s intended conclusions.

I’m going to attempt to do that for the romantic subplots in FFVII in hopes of bringing some clarity to this issue. This analysis is based on a standard Three-Act Romance narrative writing structure (which aligns with the Hero's Journey structure), as well common romantic archetypes and tropes, both for characters and plot, but applied to the specific context of the story, world, and characters of FFVII. Please note that this is my personal analysis and it is by no means perfect, nor am I saying this is the bible of how FFVII has been written. I just hope it gives some insight into why some storytelling interpretations of FFVII should make more sense than… others. This analysis will draw from bits of the entire compilation, but the primary focus of the structure will be looking at FF7R with the OG as a baseline.

This is a long thread, so please see the outline for discussion below.

Romantic Structure/Trope Analysis

Cloud/Tifa: The Slow Burn/Childhood Friends to Lovers Romance

Aerith/Cloud: The Unrequited Love/Not Meant to Be Romance

Zack/Aerith: The Long Lost Love Romance

Final Thoughts: The "Love Triangle" is a Narrative Illusion

Cloud/Tifa: The Slow Burn/Childhood Friends to Lovers Romance

Act 1: The Beginning

The Hook (Childhood Connection Revealed)

Romance Structure: Introduction / Setup

Purpose: Establish the protagonists in their everyday lives, showing what emotional or psychological issues are holding them back from love. Readers should get a sense of their internal conflicts and motivations, along with the external situations that will challenge them later.

Childhood Friends Layer: Introduce the deep connection between the two characters, showing them as lifelong friends with an established bond. There could be hints of one or both characters secretly harboring feelings for the other, but they haven't acted on it due to fear of losing the friendship.

Example: Cloud and Tifa are childhood friends with a complicated history. Although they were close when they were little, they drifted apart but secretly longed for one another. They shared a romantic promise and then separated for seven years. At the beginning of FFVII, they are reunited, but both characters are contending with serious internal and external conflicts - Cloud’s identity crisis and the Shinra Company’s greed and abuse of the planet.

The Inciting Incident / Call to Adventure / Meet-Cute

Romance Structure: Inciting Incident / The Meet-Cute

Purpose: The main characters meet or are pushed together by external circumstances. This encounter introduces the romantic conflict—whether it’s instant attraction or tension between them.

Childhood Friends Layer: Since they’ve already known each other for years, the “meet-cute” here is more about seeing each other in a new light. Maybe one of them returns to town after time away, or an external event shifts their dynamic, making one or both start to view the other differently.

Example: Cloud and Tifa reunite in Midgar and Tifa recruits Cloud to work for AVALANCHE. She does this primarily to keep him close so she can keep an eye on him as she is worried about him and his mental state. During this time, we see an instant chemistry between Cloud and Tifa as they reconnect after years apart. When conflicts are introduced, we see the strain that it puts on them, but we also see how there’s a lingering desire for closeness, whether it be in their discussion/memory of the promise, their mutual flirting, their skinship, etc.

First Plot Point / Refusal of the Call

Romance Structure: Rejection of the Relationship

Purpose: The characters resist the idea of a romantic relationship, often due to internal or external obstacles. There’s a clear push-pull dynamic as they fight their growing attraction, often rejecting the possibility of being together.

Childhood Friends Layer: The hesitation here comes from their shared history. Both characters are afraid to risk their close friendship for something as uncertain as a romance. This dynamic creates tension as they begin to realize how much they depend on each other emotionally.

Example: This isn’t directly addressed, but the narrative deflects from intentional romantic confrontations at this point because of Cloud’s identity crisis and the pressing issues of the external conflict. Neither character is outwardly pursuing a relationship, but they don’t exactly deny their desire for closeness. We consistently see the push/pull between Cloud and Tifa throughout the early part of their arc. It's also further complicated when Sephiroth starts to sabotage their relationship.

Act 2: The Middle

First Pinch Point / Acceptance of the Quest

Romance Structure: Giving the Relationship a Chance

Purpose: External circumstances push them together, forcing them to interact and face their growing connection. Even if they resist the idea of love, the bond between them deepens as they spend more time together.

Childhood Friends Layer: Their shared history becomes an advantage and a source of conflict. The deeper they dive into new romantic feelings, the more they rely on the comfort of their friendship, but they’re also terrified of crossing the line and ruining everything.

Example: Cloud and Tifa work together both with AVALANCHE and the party at large to combat the threats present in the external conflict. Additionally, they share deep trauma from the Nibelheim Incident that brings them closer together as sources of comfort. They become one another’s rocks, and though they still do not move toward any explicit romantic confirmation, it is clear from their behavior that they both hold deep feelings for each other and care for each other greatly. Cloud in particular holds on to his promise to Tifa, making it a cornerstone of his strength moving forward.

Midpoint Crisis / Trials and Temptations

Romance Structure: Midpoint / I-Need-You-But-Can’t-Have-You

Purpose: This is a major turning point where the characters either experience a "false high" (where they feel like things are going well but something still isn’t quite right) or a "false low" (where they feel like things are falling apart). There’s often a pivotal moment of intimacy that deepens their bond but also introduces new fears.

Childhood Friends Layer: The fear of losing the friendship intensifies. They might experience their first kiss or confession of deeper feelings, but the risk of ruining their long-established bond makes the situation more fraught with anxiety.

Example: This particular point in the arc gets a little tricky for Cloud and Tifa because of Cloud’s identity crisis and Tifa’s reticence around their mismatched issues. However, Rebirth has made it clear that before the end of disc 1, Cloud and Tifa are aware of their feelings for each other and that the narrative is still in the way of it. This arc intersects events that transpire from Kalm to Gongaga, and we see the build-up of tension due to the internal conflict between Cloud and Sephiroth.

Second Pinch Point / The Road Back

Romance Structure: Pulling Back Together

Purpose: The characters are drawn back together by external events, but their internal fears and conflicts still loom large. The romance starts to deepen, but both are still fighting their feelings in some way.

Childhood Friends Layer: They try to go back to being "just friends," but it’s clear that things have changed between them. The emotional and romantic tension keeps building, and they can’t ignore how much they need each other.

Example: We see this dynamic between Cloud and Tifa continue to build throughout disc 1, particularly in Rebirth. We are consistently reminded of the tension between them and the importance of their relationship, regardless of romantic intent. Gongaga and Nibelheim are great examples of this.

Second Plot Point / The Fall

Romance Structure: The Fall

Purpose: The characters are now falling in love, even if they haven’t fully admitted it to each other. There’s often a deeper moment of intimacy—physical or emotional—that makes them realize just how much they mean to each other.

Childhood Friends Layer: One or both characters realize they’ve fallen hard for their best friend, but they are still careful or hold back from telling the other, afraid it might ruin everything. Nonetheless, they give in to their feelings in some capacity, which marks a turning point.

Example: The Gold Saucer date would be the best parallel for this point in the arc for Cloud and Tifa. In the OG Tifa almost confesses to a very interested Cloud, in Rebirth, they confirm feelings and kiss. Either way, it’s clearly meant to signal at this point, the fall has happened.

Act 3: The End

The Crisis / Dark Moment

Romance Structure: Dark Moment / The Break-Up

Purpose: This is the point where everything falls apart. The characters break up or distance themselves, either because of internal or external forces.

Childhood Friends Layer: The weight of their shared history makes this moment even more devastating. The fear of losing the friendship forever becomes real.

Example: For Cloud and Tifa, this moment is really hinged on Cloud’s mental breakdown. After the Gold Saucer Date, Cloud’s mental state progressively worsens due to events that occur within both the internal and external conflicts, and his bond with Tifa is severed completely at the Northern Crater. Cloud and Tifa are separated when Cloud falls into the Lifestream.

The Sacrifice / The Crisis Resolution

Romance Structure: The Sacrifice

Purpose: One or both characters must confront their fears and make a choice. This moment often involves a grand gesture or a realization that love is worth the risk.

Childhood Friends Layer: The realization comes that their friendship has always been the foundation of something more. They understand that risking the friendship for love is not only worth it but that the friendship can only deepen through their romantic connection.

Example: This point comes in Mideel and the Lifestream Scene. Tifa reaches her own realization about her relationship with Cloud and how her reticence has impacted things, and her conviction to save him and be with him is both profound and clearly romantic. Inside the Lifestream, Tifa helps Cloud to find himself, and many revelations about his true feelings for her are brought to light. Of course, we have not reached this point of the story in FF7R, so it will be intriguing to see how it unfolds, given all of the additional context the remake series and ToTP have provided.

The Climax / Declaration

Romance Structure: Declaration

Purpose: The characters finally confess their love for each other, making the leap from friends to lovers. This is the emotional high point where the relationship is solidified.

Childhood Friends Layer: The confession of love is tied to their long history, as they realize that their deep emotional connection as friends is the foundation for a strong romantic relationship.

Example: This moment for Cloud and Tifa is the Highwind Scene in the OG, where they confirm, without words, that their feelings match. Once again, we will see how this event unfolds in Part 3 with all the new and deepened context of Cloud and Tifa’s relationship in 7R.

The Resolution / Denouement

Romance Structure: Denouement / HEA

Purpose: The characters are together and happy, giving the reader a sense of closure.

Childhood Friends Layer: The resolution emphasizes how their strong friendship has transitioned seamlessly into a romantic relationship, giving the sense that they’ll continue to support each other as both friends and lovers.

Example: In the OG, this is seen in the FMV of the game where Cloud and Tifa are together, leading to the resolution of the entire story as Holy and the Lifestream are released. While this scene isn’t particularly direct, it’s enough to show that Cloud and Tifa are together, which leads to ACC where they live and raise a family together. This entire ending segment will likely be greatly expanded in FF7R, and so it'll be interesting to see how these moments are handled, given all of the new context.

Aerith/Cloud: Unrequited Love/Not Meant to Be Arc

Act 1: The Beginning

The Hook (Unrequited Feelings Introduced)

Romance Structure: Introduction / Setup

Purpose: Introduce the protagonist, who falls for the other character. Set up their emotional and psychological conflict, showing how these unrequited feelings shape their interactions with the other character.

Unrequited Love Layer: The character’s love is clearly unreturned, but they hold on to hope. There is a mix of admiration, longing, and pain as they watch the love interest live their life without ever seeing them as a romantic partner.

Example: Aerith’s feelings for Cloud, who she meets first on the streets of Midgar and later inside her church, are inspired by her long-lost love, Zack, whom he reminds her of. We don’t know this immediately, but we find out soon enough, and the story, especially 7R, is full of visual and symbolic cues.

The Inciting Incident / Call to Adventure / Meet-Cute

Romance Structure: Inciting Incident / The Meet-Cute

Purpose: The characters are pushed together by external circumstances, giving the protagonist more time with the love interest. The character sees this as an opportunity to grow closer, but the other character remains unaware or indifferent to their romantic feelings.

Unrequited Love Layer: The character is thrilled to spend more time with the other character and hopes this will bring them closer. However, the love interest still sees the relationship as platonic, creating tension.

Example: While their interaction on Loveless Street is the fated moment for Cloud and Aerith, the meet-cute is their meeting in the church. This is the inciting incident that not only truly triggers Aerith’s latent Zack-longing, but also begins Cloud and Aerith’s friendship as they work together for a common cause. Aerith flirts with Cloud quite a bit at this point, displaying her interest, but Cloud does not reciprocate in any romantic sense. She also refuses to let him leave and follows him around, essentially solidifying Aerith’s place in the player party and cementing her role as the heroine driving the external conflict. From here on out, we are consistently reminded that Cloud reminds Aerith of Zack, the deeper reason for her interest in him.

First Plot Point / Refusal of the Call

Romance Structure: Rejection of the Relationship

Purpose: The protagonist’s feelings remain unrequited. The other character might express interest in someone else or explicitly state that they don’t see the protagonist in a romantic light. This deepens the emotional conflict for the protagonist, who struggles with unspoken feelings.

Unrequited Love Layer: The protagonist is heartbroken but holds onto hope. They keep pushing their emotions down, unwilling to let go just yet.

Example: Aerith meets Tifa and quickly realizes that she is someone deeply important to Cloud. In Remake, she realizes this even before meeting her when Cloud has a headache and calls out Tifa’s name. Her awareness changes her behavior somewhat, but internally, she still is still conflicted because of her internal conflict over Zack.

Act 2: The Middle

First Pinch Point / Acceptance of the Quest

Romance Structure: Giving the Relationship a Chance

Purpose: External circumstances continue to push the characters together, and the protagonist’s feelings deepen. They begin to cling to small moments, hoping that their love might one day be reciprocated.

Unrequited Love Layer: The protagonist interprets friendly gestures as signs of romantic potential. They invest emotionally in every small interaction, hoping it means more than it does. However, deep down, they start to feel the weight of their unreturned affection.

Example: The journey continues with the party leaving Midgar, and Aerith’s feelings for Cloud grow despite her knowledge of his bond with Tifa as the party travels together. In Rebirth this is further complicated by Aerith’s loss of foresight/memories to the Whispers. We are also constantly reminded of Aerith’s lingering feelings for Zack and her grief and sadness over his loss/disappearance. Throughout the journey, she seeks out opportunities to spend time with Cloud - “dates” even though these moments are not reciprocated romantically. A notable example of this is her date with him on the clock tower in Kalm, where she speaks to him about his relationship with Tifa (hinting at her knowledge of their bond and her jealousy over it) and then her public declaration that they were on a date (in front of Tifa). Cloud's reaction to moments like these continue to inform the audience he does not return romantic affections for Aerith.

Midpoint Crisis / Trials and Temptations

Romance Structure: Midpoint / I-Need-You-But-Can’t-Have-You

Purpose: A major turning point occurs where the protagonist either faces the possibility that their love will never be returned or sees a fleeting moment where they think it might be. The emotional stakes are higher, as the protagonist grapples with whether to continue holding on.

Unrequited Love Layer: The character might attempt to make their feelings known, either explicitly or through subtle gestures, but the love interest doesn’t reciprocate. The character is left feeling exposed and vulnerable, yet still holding on to hope that things might change.

Example: For Cloud and Aerith, this continues to be the nature of their relational development throughout most of disc 1, but their interaction on the water tower in Nibelheim is probably the best example of this. Aerith has to grapple with her jealousy over Cloud and Tifa’s bond, which she has been observing for the entire game. Her acknowledgment of her feelings over it is a major turning point as a character. Additionally, this moment really cements that Cloud views his relationship with Aerith as a cherished friendship, as we see the way that he cares about her angry reaction.

Second Pinch Point / The Road Back

Romance Structure: Pulling Back Together

Purpose: Circumstances force the characters to spend more time together, even though the character is starting to feel the emotional strain of unrequited love. There may be a moment of temporary hope, but it’s tinged with the growing realization that their feelings might never be returned.

Unrequited Love Layer: The character becomes more emotionally drained as they begin to sense that their love will remain one-sided. They might try one last time to be closer to the love interest, but the gap between them is becoming clearer.

Example: This moment could best be viewed through Cloud and Aerith’s Gold Saucer date. There, Aerith not only tries to get closer to Cloud but she opens up emotionally and gives Cloud insight into the root of her feelings, which is Zack. Cloud does not reciprocate any of Aerith’s romantic overtures in this date and rather displays discomfort or awkwardness throughout most of it. However, he does allow her a moment of emotional vulnerability, which he has not been willing to do previously. This is further contextualized by how, In Rebirth, Cloud has remembered Zack by this point (albeit incorrectly). Cloud, who cherishes and cares for Aerith greatly as a friend, is considerate of this connection and offers her comfort for the grief and loss she has just admitted to feeling and seeking consolation in him from. Hence "just until the ride's over"; "I didn't do anything" etc...

Second Plot Point / The Fall

Romance Structure: The Fall

Purpose: The character finally realizes that their love will never be returned. This is an emotionally intense moment where they are forced to confront the truth—they will never be more than a friend or confidant to the love interest.

Unrequited Love Layer: The protagonist may be devastated by the final confirmation that their feelings will never be returned. The emotional weight of unrequited love becomes too much, and they start to realize they need to let go, or come to other realizations about their feelings.

Example: The moment that most closely matches with this point in the arc is the dream stroll through Sector 5. Not only does Aerith accept that Cloud doesn’t return her feelings romantically, but she comes to a realization of her own feelings and questions them. This is clearly a reference to Zack, whose internal conflict has been consistently foreshadowed. Aerith also seems to recognize that she can’t help Cloud with his internal conflict - that is Tifa's role.

Act 3: The End

The Crisis / Dark Moment

Romance Structure: Dark Moment / The Break-Up

Purpose: This is the point of emotional reckoning, where they face the reality of unrequited love and move on in their arc.

Unrequited Love Layer: The character experiences grief over their unreturned feelings. They might decide to pull away from the love interest entirely, or they may try to come to terms with remaining friends while letting go of their romantic hopes and moving on.

Example: For Aerith, this moment is marked by her complete transition to her role in the external conflict. At this point, she has let go of her romantic fancy for Cloud and has committed herself to the bigger picture. It is at this point that she leaves the party, and leaves Cloud in the Sleeping Forest, to fulfill her role as a Cetra.

The Sacrifice / The Crisis Resolution

Romance Structure: The Sacrifice

Purpose: The protagonist sacrifices their unrequited love, realizing they need to move on for the sake of their own emotional well-being or greater purposes. This is a bittersweet moment of acceptance and self-growth, where they let go of the hope that kept them holding on for so long.

Unrequited Love Layer: The protagonist may realize that holding on to unrequited love is only hurting them or preventing them from reaching a greater purpose.

Example: For Aerith, this point in the arc is less about Cloud and more about her role in the external conflict. This is the point in which she travels to the Forgotten City, prays, and ultimately is killed. However, it is bittersweet and tragic for her, ultimately, because she dies with unrequited love from Cloud and without ever getting closure on her true love, Zack.

The Climax / Declaration

Romance Structure: Declaration

Purpose: Instead of a declaration of mutual love, this is the protagonist’s internal declaration of acceptance. They start the process of moving on.

Unrequited Love Layer: The protagonist lets go of the love interest in their heart, realizing that they need to focus on their own future. The love interest is likely unaware of this internal shift, but it’s a powerful moment of growth for the protagonist.

Example: For Aerith, this is perhaps best viewed in her complete transition after death to the larger role she plays as the heroine of the planet from within the Lifestream. Her arc has fully transitioned away from her feelings for Cloud into her greater purpose. In FF7R, we can hope to see how Zack, who has been trying to find her, begins to impact this next phase of her arc.

The Resolution / Denouement

Romance Structure: Denouement / HEA

Purpose: Instead of a traditional happy ending, this is a reflective, bittersweet resolution. The character has grown emotionally. There is a sense of closure, though it may come with lingering heartache.

Unrequited Love Layer: The character has let go of the hope that their love would ever be returned. They are stronger for it and have moved on.

Example: For Aerith and Cloud, this moment is best summed up by their brief Lifestream reunion at the end of the game. It will be intriguing to see how this moment is expanded and provides closure for Cloud and Aerith’s relationship, as well as Zack’s role in both.

Zack/Aerith: Long Lost Love/Tragic Love Arc

This arc is a little more complicated to map out since it is not only incomplete but riddled with mysteries at this point. However, I’m going to do my best to make the connections based on the information we have and where we can theorize things may be going.

Act 1: The Beginning

The Hook

Romance Structure: Introduction / Setup

Purpose: Establish the protagonist’s life after the estrangement, showing how unresolved feelings for their lost lover impact their emotional world. There’s a sense of longing and unfinished business that propels the protagonist’s actions.

Long Lost Lovers Layer: The protagonist is haunted by memories of their estranged lover and driven by a deep desire to find them again. This longing is fueled by unresolved emotional wounds, and the protagonist clings to the hope of a reunion.

Example: In Rebirth, from the beginning, Zack is singularly focused on reuniting with Aerith. After his escape from Nibelheim, even as he carries the wounded Cloud, Zack’s thoughts are consumed by Aerith. His love for her pushes him forward despite the dangerous and confusing circumstances he finds himself in. Zack’s motivation intensifies when he discovers, through a newscast, that Aerith is in danger. This revelation shifts Zack from hopeful longing to immediate action, driving home the urgency of his quest. His decision to prioritize Aerith’s safety over everything else, including Cloud, underscores how central Aerith is to his purpose, raising the stakes for his emotional journey.

The Inciting Incident

Romance Structure: The Call to Adventure

Purpose: The inciting incident transitions the protagonist from passive longing to active pursuit of reunion. Some event or revelation forces the protagonist to act, prompting them to seek out their estranged lover. Often, this is triggered by the discovery that the lover may be in danger.

Long Lost Lovers Layer: The protagonist realizes that simply hoping for a reunion isn’t enough—there’s now a tangible reason for urgency. This event serves as a catalyst for the protagonist to fully commit to the journey of reconnecting with their lover, increasing the stakes as they shift from passive longing to active pursuit.

Example: After mysteriously "surviving" his last stand against Shinra (as seen at the end of Crisis Core), Zack rescues Aerith from Shinra’s grasp in Rebirth. However, instead of a triumphant reunion, the moment is clouded with confusion and tragedy. This rescue scene signals Zack’s deep emotions for Aerith and heightens the sense of foreboding in their relationship arc. The player quickly realizes that the reunion isn’t straightforward and that darker forces are at play, casting a shadow over Zack’s determined rescue.

First Plot Point

Romance Structure: Refusal of the Call / First Obstacle

Purpose: The first major obstacle or refusal of the call introduces the initial challenges the protagonist faces in their pursuit of the lost lover. Despite their determination, external forces or internal doubts surface, complicating the journey.

Long Lost Lovers Layer: The protagonist’s optimism about reuniting with their estranged lover is challenged by harsh realities—whether through physical danger, supernatural elements, or emotional barriers. This moment introduces doubts about whether a reunion is possible, raising tension and uncertainty.

Example: Zack eventually brings a comatose Aerith and Cloud to Elmyra’s house. Zack’s devotion to them is evident as he cares for them despite their unresponsive states, but the world around him behaves in strange ways. The eerie sense of something deeply wrong in Sector 5 hints that Zack’s reality—and Aerith’s fate—are far from certain. He’s not just fighting to reunite with Aerith; he’s battling a reality that is becoming increasingly unstable. The player shares in Zack’s growing sense of anxiety and confusion, setting the tone for the more tragic layers of their arc to come.

First Pinch Point / Acceptance of the Quest

Romance Structure: Giving the Relationship a Chance

Purpose: The protagonist resolves to pursue their lost lover, hoping to rekindle what they once had. However, unresolved issues and emotional scars from the past begin to surface, complicating their journey.

Long Lost Lovers Layer: Time and distance have changed both characters, making reconnection difficult. The focus is on how time has altered both individuals and the lingering emotional weight of their separation.

Example: Zack’s attempt to reunite with Aerith is complicated by the metaphysical separation created by the Lifestream. Aerith remains comatose, as does Cloud, and Zack has to contend with both his own internal conflict as he tries to help them as well as the external conflict of his strange and mysterious circumstances within "Sector 5".

Midpoint Crisis / Trials and Temptations

Romance Structure: Midpoint / I-Need-You-But-Can’t-Have-You

Purpose: The protagonist’s need for their lost lover intensifies, but the relationship is far more complicated than expected. Old wounds and emotional or external barriers resurface, making reunion seem out of reach. Despite their determination, the protagonist begins to doubt whether they can ever restore what they once had.

Long Lost Lovers Layer: Time and emotional distance have changed the dynamics of their relationship. While both may care for each other, the past cannot easily be erased, and their attempts to reconnect are fraught with tension.

Example: External forces such as Sephiroth’s manipulations, and Aerith’s internal conflict over Cloud create an emotional barrier between her and Zack. Aerith, “asleep” in Zack’s world, remains unaware of his presence. As Zack learns from Marlene that Aerith’ "likes" Cloud, more tension and conflict is added. Despite these challenges, Zack remains unwavering in his commitment to reconnect with Aerith, determined to overcome the growing emotional distance.

Second Pinch Point / The Road Back

Romance Structure: Pulling Back Together

Purpose: The protagonist makes another push to reconnect with their lost lover despite significant setbacks. Faced with the reality that time is running out, the protagonist must act decisively to restore the relationship. While emotional connections may deepen, unresolved challenges threaten the outcome, leaving uncertainty in the air.

Long Lost Lovers Layer: Despite growing obstacles, the protagonist remains committed to rekindling the relationship. The emotional and physical distance between the lovers may still seem insurmountable, but the protagonist refuses to give up, holding onto the hope that they can salvage what they once had.

Example: Even as Zack’s hope begins to wane, he remains steadfast in his desire to reunite with Aerith. Zack finds himself pulled in multiple directions, creating additional conflicts. External forces and emotional entanglements continue to complicate their relationship, but Zack’s determination to bridge the emotional gap keeps pushing him forward. This section of Rebirth continues to heavily foreshadow both the truth about Zack as well as the future of Zack and Aerith's relationship, despite the conflicts.

Act 3: The End

The Crisis / Dark Moment

Romance Structure: The Break-Up / Darkest Hour

Purpose: The protagonist faces their darkest moment, where it seems that the reunion will never happen. Emotional scars or external forces tear the lovers apart, and the protagonist believes they’ve lost their final chance to reconnect. The relationship nears failure as the protagonist faces the harsh reality of their situation.

Long Lost Lovers Layer: The conflict grows to the point of no return. Previous mistakes or external conflicts surface, causing the relationship to fall apart, and the protagonist is left devastated, feeling that the reunion may never come.

Example: In Rebirth, this moment comes near the ending of the game when Sephiroth's confluence of worlds plays a role in role in further uprooting Zack's existence in the Lifestream. We also know that this is the time that Aerith dies in the real world, further complicating matters and adding new layers of conflict.

The Sacrifice / The Crisis Resolution

Romance Structure: The Sacrifice

Purpose: The protagonist realizes that to win back their lost lover, they must sacrifice their pride, fear, or ego. This emotional climax reflects their willingness to make a grand gesture or display vulnerability, showing they’ll do whatever it takes for a second chance.

Long Lost Lovers Layer: The protagonist makes a final, heartfelt plea to the estranged lover, acknowledging their mistakes and baring their soul. The lover, moved by the sincerity, must decide whether or not to take the risk of rekindling the relationship.

Example: Although we don’t yet know how this will play out in the Remake series, it’s likely that Part 3 will feature a reunion between Zack and Aerith. The conflicts that have built up—including Aerith’s internal struggle regarding Cloud—will need resolution. Advent Children (ACC) shows Zack and Aerith together in the Lifestream, setting the stage for a reunion in the Remake. The exact nature of this reunion remains speculative, but it’s likely Zack will make a significant sacrifice or grand gesture to resolve the emotional conflicts that have kept them apart.

The Climax / Declaration

Romance Structure: Declaration

Purpose: The estranged lover finally decides to take the risk and give the relationship another chance. After much internal struggle, they admit they’ve never stopped loving the protagonist, and they’re ready to move forward together. This is the emotional peak where both characters commit to each other.

Long Lost Lovers Layer: The reconciliation finally happens. After everything they’ve endured, the estranged lover acknowledges their lingering feelings and agrees to rebuild the relationship. Both characters take a leap of faith, trusting that they can overcome the past and move forward.

Example: Though speculative, if the arc follows the long lost lovers trope, Zack and Aerith will likely experience a heartfelt reunion in Part 3. Their lingering feelings would finally be acknowledged, clearing up Aerith’s complicated feelings for Cloud while reaffirming her bond with Zack. This declaration of love would also tie into the larger narrative arc, offering emotional resolution for both characters and allowing their story to move forward, especially in support of Aerith's role in the external conflict of the Planet.

The Resolution / Denouement

Romance Structure: Denouement / HEA

Purpose: The story concludes with a glimpse of the couple in their newly rekindled relationship. The emotional weight of their past has been lifted, and they are now ready to face the future together. Even if circumstances prevent a traditional “happy ending,” there is emotional closure and a sense of peace.

Long Lost Lovers Layer: After the pain, separation, and emotional struggle, the couple is finally together. The audience is left with a sense that their love will endure this time, offering a bittersweet but satisfying conclusion to their long journey.

Example: In Advent Children (ACC), we see Zack and Aerith reunited in the Lifestream, helping Cloud in his final battle. Their reunion suggests that, while they may no longer live in the physical world, their connection endures beyond death. Though bittersweet, their reunion offers emotional closure. The final installment of the Remake series will likely bring full resolution to Zack and Aerith’s arc, providing a satisfying conclusion, even if there are tragic elements along the way.

Final Thoughts: The Love Triangle is a Narrative Illusion

Cloud and Tifa’s Slow-Burn Childhood Friends to Lovers (Canon)

Cloud and Tifa’s relationship in Final Fantasy VII is a carefully crafted slow burn, rooted in a deep bond that extends back to their childhood in Nibelheim. Their connection is not built on superficial or flimsy romantic interactions but on a shared past and the quiet intimacy that grows from years of unspoken longing but is complicated by trauma.

Cloud and Tifa’s natural chemistry is driven by their subconscious desires and the deep, unspoken feelings they have for one another. For Cloud, his buried emotions instinctively reach out to Tifa, even though he isn’t fully aware of them. The narrative hides these true feelings, but subtle moments of affection and protectiveness reveal that, deep down, Cloud’s heart is already tied to hers, laying the groundwork for their eventual emotional connection.

The game’s emotional climax in the Lifestream, where Tifa helps Cloud piece together his shattered memories, is a pivotal moment in which both characters finally confront the depth of their feelings for each other. Their journey isn’t one of dramatic declarations, but rather a gradual, emotional reconnection that allows deeply held, mutual love and longing to blossom—a love that is grounded in shared history, healing, and mutual understanding and compassion.

This slow-burn romance stands as the true heart of Cloud’s emotional journey, dispelling the illusion of a love triangle and making it clear that Cloud’s deepest emotional ties are with Tifa.

Aerith and Cloud’s Unrequited Love / Not Meant to Be Semi-Canon/One-sided) (Fanon - mutual)

The dynamic between Aerith and Cloud, while often misinterpreted as romantic, is better understood through the lens of unrequited love and fate’s intervention. Aerith’s initial attraction to Cloud is undeniably influenced by his resemblance to her first love, Zack Fair.

As time goes on, Aerith tries to see Cloud for who he is, but tragically, this is not possible before her death, and her feelings remain complicated and unreciprocated. Their bond, while significant as friendship, never goes beyond that, reinforcing the fact that Aerith’s feelings for Cloud are more of an echo of her past with Zack.

Cloud's true self being in love with Tifa and Aerith’s tragic death seal the fate of their relationship as one that was never meant to be—a fleeting connection, shaped by circumstance rather than true compatibility.

The tragedy of this unfulfilled arc serves as a powerful narrative device, but it is clear that Cloud and Aerith were never destined to end up together, further dispelling the notion of a love triangle.

Zack and Aerith’s Long Lost Love / Tragic Love (Canon)

Zack and Aerith’s relationship is the quintessential tragic love story in Final Fantasy VII, defined by separation, longing, and loss. Aerith’s first love, Zack, vanishes from her life without explanation, leaving her with unanswered questions and unresolved feelings. Even as she begins to move forward, her heart never fully lets go of Zack, who is revealed to have fought valiantly to return to her—only to tragically lose his life in the process.

The tragedy of their love lies in the fact that both characters hold onto each other, but fate conspires to keep them apart, making their love story one of the most emotionally poignant elements in the game. Even in death, their connection endures, with Zack and Aerith appearing together in the Lifestream in ACC, symbolizing a love that transcends life itself. This arc, while bittersweet, resolves the narrative of Aerith’s romantic life—Zack was her true love, and Cloud was a reflection of the man she had lost, not a new love interest.

Their tragic love story dispels the myth of a love triangle in Final Fantasy VII, emphasizing that Aerith’s heart always belonged to Zack, even as she developed a bond with Cloud during her journey.

All of the relationships in the game are important. However, Cloud/Tifa & Zack/Aerith are the canon, mutual romantic relationships of Final Fantasy VII. Cloud/Aerith have a cherished friendship, but any romantic subtext of their relationship in the game is used as a vehicle to drive the conflicts and truths of the canon relationships forward. This is accomplished through illusions and subversions in storytelling, as well as creating internal conflict for the characters and canon relationships.

FFVII’s storytelling is deliberately designed to mislead the player through incomplete truths and emotional misdirection, including the use of red herrings, illusions, unreliable narration, and the omission of critical information or context. Cloud’s confused memories and persona, coupled with Aerith’s initial attraction to him based on his similarities to Zack, create the illusion of a romantic triangle, but the deeper truths—Cloud’s unresolved trauma and false identity, Tifa’s role as the keeper of Cloud’s real past and his true feelings, and Aerith’s ultimate fate as the Planet’s protector and her true love being Zack—gradually dismantle this illusionary love triangle.

I cannot stress enough that FFVII is not a love drama or soap opera where the game’s conflict centers on romantic rivalries, betrayal, deception, or morally questionable behaviors.. It’s a complex story that focuses on themes of life, loss, identity, self-discovery, legacy, and on and on.

Love - all kinds of love, including romantic, platonic, and familial - is a theme of FFVII, but truly and holistically, not for the sake of creating meaningless drama between the characters. The relationship dynamics appear messy at times in the earlier parts of the story, but these dynamics are designed to help us reach the proper conclusions about the story and the characters’ arcs, and how true love is a vehicle for reaching resolution for both.

Player’s choice is irrelevant to the plot. You cannot decide or alter the story structure or direction or individual character arcs or relationships. The most you can do is view the game through a slightly different lens by gaining an expanded understanding of character arcs and motivation with new replays.

Shipping is a fandom construct. It’s meant to be fun, and you can ship whatever you like. But shipping doesn’t intersect with the facts of a story or its narrative. Lying about any piece of media to convince yourself or others of its canonicity is bizarre behavior.

Respect the work and its intention, while having your shipping fun within your fandom. Don't embarrass yourself by saying an FF protagonist kissing the girl he’s loved since childhood and joined the army to impress means nothing, or worse, proves he the opposite of a hero.

You can ship your fanon without doing all that.

Last thing: Reunion is a primary theme of Final Fantasy VII. You may have noticed that it is also a primary theme for both of the canon romantic relationships. Personally, I believe that Part Three is going to drive this message home in a way that is unmistakable. I also believe that both lovers' reunions will be instrumental in resolving all of the conflicts of FFVII in the final game.

It’s not a coincidence that both reunions will take place in the Lifestream, or that they've been foreshadowed by the presence of the yellow flower.

I also believe that the dual Rebirth cover arts, described by Tetsuya Nomura as Sephiroth "tearing Cloud and Zack's worlds apart" are heavily foreshadowing the resolution of these relationships along with their connection to the the larger story structures of FFVII/FFVIIR.

Let's wait and see when Part 3 comes along.

[triviallytrue]

US media does this very effective thing where if you are a persistent/critical/diligent consumer of the news you can almost always get the right set of facts, but the editorial slant, what gets coverage and what doesn't, what punditry gets an audience, etc will lead anyone who isn't to very different conclusions.

I did a test a while back where I compared CNN and Al Jazeera's Palestine coverage and confirmed that once you read through everything, they said basically the same thing every day. But the tone, the frequencies of what was mentioned, the weasel words, all of that was noticeably different.

I don't really know what to do about this. I don't know how you would meaningfully regulate it - it's all very amorphous and hard to explicitly prove it's happening. There was a nice statistical analysis of the NYT bias that got passed around, showing how much more frequently Israeli sources were quoted than Palestinian ones etc, but I fear that even if you did set out metrics for bias they would just get Goodharted to death.

And in a world where most people aren't critical readers, it feels kind of existential, if we're ever going to make democracy work.

[dr-spectre]

Splatoon - Callie 101!

I have gathered EVERY Callie analysis and ramble I've done and complied them together into one post for your viewing convenience! I go over all the different aspects relating to Callie's arc in Splatoon 2, diving deep into Hypno Callie and clearing up ALL of her misconceptions. Some of these posts are just me rambling and some of them do have overlapping information, but these posts still provide valuable and important information regarding Callie.

In the posts i go over the following:

Clearing up wrong info (She was kidnapped and brainwashed)

Pre-hypnosis

During hypnosis and her behaviour

Explaining hypnosis and it's differences compared to brainwashing

Her being flung out of hypnosis

How she remembers the Squid Sisters

Why she put the shades back on

I love this character to death and i only want the best for her, i hope more and more people come to learn about her true arc and i hope i can inspire some change in the community. Either via more people in the community saying the right terminology across social media and changing the wording from "brainwashing" to hypnosis.

PLEEEAASSEEE!!! reblog and share with others in the Splatoon community because I really do want some change and i want this wonderful character that i love to death to be treated with some more respect. Although she may not seem that important, Callie is one of the most important and significant characters in the franchise and i want more people to treat her as such, rather than some airheaded idiot.

Hearing people say the same stuff over and over again like "Oh she was kidnapped, overpowered and then brainwashed, losing all of her memories, etc." Genuinely gave me a lot of discomfort and i avoided consuming Splatoon 2 content because i was actually scared of seeing Hypno Callie and hearing those words.... That was until i actually did research and began making all of these posts that i shall link.

So here you go and i hope you learn something new about Callie Cuttlefish! (Press Keep reading to view the posts.) 

[black00olive]

The Right Words

A/N: This was supposed to be just a little thing about Satan writing a love letter to but it quickly ended up spiralling into somewhat of an analysis of Satan's feelings towards you (take that very lightly as a lot of this is just made up of vibes). Also, the "you" isn't a completely blank slate as I did base some of it off of my own MC and all that (that's where most of the canon divergence comes from). I have never written a love letter before, so pls don't bash me for my love letter writing skills. It was also pretty challenging to write something from Satan's POV since he's a lot more sophisticated than I am Lol. In any case, hope you enjoy :3

Pairing: Satan x Reader

Wordcount: ~3,900 words

Summary: Writing should come easy to Satan, he’s practically read every book in existence and written several pieces before. Yet, when it comes to him writing a love letter to you he finds himself completely stuck. None of the words seem right and nothing he’s written seems to fully describe his feelings for you. As he stares at the blank piece of paper in front of him, his mind wanders and he starts to reminisce about how he developed these feelings for you in the first place.

Reading, and the absorption knowledge in-and-of-itself, was a core part of who Satan was. “He was the nerd of the family,” that’s what his idiot of a brother, Mammon, had claimed— said idiot of a brother had quickly learnt to not say such things about him, but that was neither here nor there. Some other core parts of who he was were his love of cats (though in his opinion everyone should love them, and those who didn’t were wrong), how well-connected he was with high society, and lastly his wrath— though he works hard to contain that one. Overall, he was a classy and upstanding demon. Further, if you were to ask someone, or even him, to describe himself they would most likely use words such as knowledgeable, polite, respectable, and intelligent.

In layman’s terms: Satan was smart and cool.

That’s why he’s so confused as to why he was finding himself hunched over his desk hopelessly writing his 34th love letter to you. Furthermore, why was a well-read demon like him unable to find the right words? He was finding that no words could even begin to describe the feeling aching in his chest, and he knew his way with words.

Satan was no Asmodeus, he doesn’t have a different demon (or demons) in his bed each week. He doesn’t have a list of ex-lovers so long he could wrap himself up in it, twice, nor does he flirt with every demon that even so much as glances at him. However, that doesn’t mean Satan is completely inexperienced; he has had lovers before, has lain with others a couple of times, and even made several of his high-society acquaintances through waxing poetries at them. He is quite good with that last one, he’s made many demons swoon with just his words and been told that he has quite the silver tongue. Yet all words seem to escape him when faced with you. He could repeat the same words that had made so many demons before you fall to their knees, but…

Even those sentences couldn’t even begin to encompass all that you are, and all that he feels for you. You deserved more than some half-hearted words that he had just uttered to get what he wanted. You were so much more than any of those words, as well. The entirety of his being was consumed by you. The way you spoke, the way your eyes would crinkle when you laughed at an especially humourous joke, the way your eyes sparkled once you came across something that caught your interest. Your smile, your bravery, your sarcasm, your kindness, your cockiness, your somewhat childish humour, and even your cruelty. Each and every little thing about you made him erupt in emotions that he had previously only read in books. None of the books could compare to the all-encompassing feeling it truly was.

Satan stares at the paper in front of him with a clenched jaw and lets out a disgruntled huff. Letting go of his pen (he really should loosen his hold, it might break and with the rate he’s going he won’t have any left before he finishes a writing something he’s even somewhat content with) and crumpling up the piece of paper, he then chucks it to the pile of other love letters— none of which had come out like he had wanted—, and he starts anew.

It’s a little silly, he thinks, that things ended up like this. When you had first been chosen as the exchange student Satan hadn’t cared, rather he had found himself a little annoyed. It would be incredibly inconvenient to live in the same house as a human, especially with how Lucifer had hounded them to “be more careful” and “suppress” themselves a little more around you. So in the beginning he had kept his distance from you. He had better things to do than to entertain a “dumb” human like you, humans are just a bunch of useless trouble anyway. He cringes at what he had thought of you in the beginning.

He isn’t sure when his feelings for you first started changing from mild annoyance to something else (that’s a lie, he remembers the moment vividly, but sometimes he questions if his thoughts about you had shifted earlier and he just hadn’t noticed). Perhaps it was when you first got your pact with Mammon, just a day after first being summoned. While Satan would be the first to admit that his brother is a complete idiot that doesn’t negate the fact that he’s the second most powerful of them, a student council officer on top of that, so for an ordinary human to manage to form a pact with him so quickly was definitely intriguing. At the time he thought you would stop at that, but you didn’t. Instead you decided to compete against Levi in a competition, a quiz to see who was the biggest The Seven Lords fan at that. A fool’s errand, Satan would have said if you had asked him at the time. Yet you seemed determined to actually win.

He had heard that humans often had a lot of audacity but he would have thought that even the dumbest human could tell that they had no chance of winning. Levi was older than you could even rationalise in your limited human mind, and he had spent a good portion of that time consuming any sliver of TSL media. You must have known that, right? No, Satan knows you knew that, you are a lot smarter than he had ever given you credit for in the past, yet despite that you were still determined to go through with the competition. He supposes it was that reckless determination that had fascinated him enough to tell you to seek out Simeon to help you win. You hadn’t won but you did end up forming a pact with Levi later that same day.

It is that same reckless determination that he loves and hates, it both causes him anguish and makes him admire you. It was that same reckless determination that made you protect both Beel and Luke from Lucifer that day Luke entered the underground tomb and had taken The Grimoire. He had not been there while it had happened, but he had heard. At the time it had amused him how you had stood against Lucifer, now it makes him wish you didn’t disregard your life as much as you had done in the first couple of months of your stay. You already have such a short life, you shouldn’t cut it even shorter… Satan cuts off that thought right there and crumples up the paper in front of him before he places a new one in its place.

He hadn’t believed Asmo when he had said you had been able to coax out more power in him than Solomon ever had. At the time he had just assumed it was Asmo getting too excited over a new “play-thing” (his lip curls up at that, he hates calling you such demeaning things) and was over exaggerating as he usually does.

Yet, Lucifer was wary of you. That meant something because as much as Satan hates to admit it there are very few things that Lucifer can’t handle. During that time Satan had only focused on the fact that you bothered him, and you forming pacts with his brothers bothered him even more. To former him, it was very clear as to what he needed to do. In the present, however, Satan thinks it was foolish of him to be so willing to give away his autonomy just to get under Lucifer’s skin. It was also said foolishness of him that led him to almost kill you when you had rejected his request to form a pact. Satan can feel himself start to frown at the memory of him threatening to tear you limb from limb. He had been so enraged by the thought of a simple human being the one to reject him, that an ordinary human— who didn’t even have the capabilities to use magic— would think themselves better than him, the Avatar of Wrath. The current Satan could never even imagine himself saying something so vile and hateful to you, but at that moment he had been fully ready to go through with the threats. For once in his life, he’s glad Lucifer had stepped in and stopped him.

Then, in spite of the threats, you were still willing to help Lucifer and his relationship (though Satan also has the sneaking suspicion that a big portion of the reason you wanted to help was because you had grown tired of their arguing, especially while sleeping in your room). Arguably, transporting them into, at the time had seemed like, a dating sim wasn’t the best plan but you still tried to make the best out of the situation. It’s cliché, but he can still remember your words from the evening before they were supposed to “profess their love” with vivid clarity because, admittedly, Satan believes it was then he first started developing these feelings for you.

You had asked to speak with him after he had apologised for dragging you into the whole mess. “You don’t have to force yourself to like someone you don’t. Lucifer doesn’t see you as a child as much as you think, he only wants to look good in front of Diavolo as his number two,” is what you had told him. The first part stuck with him, is still stuck with him if Satan is going to be truly honest. Such a simple concept, that you don’t have to like someone. One that he had come across in his books several times before you had even been a thought in the universe. Despite that, when you had said it to him in your typical bold fashion it was as if it was the first time he’d heard of the mere prospect. Like a fog that had swallowed his brain was finally cleared. Satan believes that if you were to ask Levi to describe it, he would say something along the lines of: “he finally reached a high enough level to unlock the ability to understand secret texts.”

Your very simple words had given him a shocking amount of things to contemplate, even more so when the whole situation with Grisella’s death on the train. Her perspective of it not mattering what hand fate deals you but how you deal with it along with yours had made him come to the realisation that he can never go back and change the circumstances of his birth. However, he can choose how to live his life and that has nothing to do with Lucifer. Because he’s not him. It was such a simple answer to an issue that had been plaguing him ever since he was born, and he’s sure that he was only able to find the answer because of you (irregardless of how much you’d like to claim that you didn’t much of a part in his discovery).

Then after the whole fiasco of Lucifer and him switching bodies you had finally accepted his request to form a pact with you. Satan feels his fingertips graze over where his pactmark sits on your body as he smiles. A pact, something that connects the two of you on a much deeper level than any piece of metal exchanged in a ceremony ever could, not that he wouldn’t mind being bonded to you in such a way though. A pact, something akin to an invisible string that ties the two of you together; a string that pulls him to you constantly (he wonders if you feel the same pull), a string that makes him share your pain, a string that binds the two of you together until the day you die.

Perhaps even longer, Satan thinks as his eyebrows furrow and he feels his whole body tense, because you did die. He had felt the tightness in his neck, his brothers had as well— the brothers that had formed pacts with you at that point at least— and they had all ran to the foyer where they had found you along with their youngest brother but it was in a situation Satan is sure he’ll never get out of his mind. Mammon had been the first to move, he had ran to you and had clutched your dying body in his arms. Satan curses his past self for not doing the same. He curses himself for just standing there, watching helplessly, as your pain coursed through his body in pulses. In rhythm with your dying heart. He should have joined in as his brothers started to yell at their youngest, he’s the Avatar of Wrath. However, in that moment, despite having watched countless of humans die before you— being the cause to some of them— he had never in his life felt more lost. Yet, you came back. Satan had watched as you stepped out of the shadows and as you, the one in Mammon’s arms, had slowly fade into nothingness. He had stood just watching as you revealed the truth about Lilith and your relation to her. The he had continued to simply watch as the rest of his brothers had all started hugging you. When he looks back on it, he hadn’t done much but watch during the whole incident. It had weighed heavy on his heart ever since and he had vowed to never be so complacent when you’re in danger.

Then after the whole incident his brothers and him had gone on to do something that he now realises (thanks to you) was incredibly foolish. What number was he of foolish things he’d done in regards to you now? Satan is quite shocked that despite every foolish thing he and his brothers have done you’re still willing to put up with them. Not just that, but you’re willing to love them. Despite the fact that they had foolishly tried to pretend like you hadn’t died that night and that everything was fine. Despite the fact that because of their own denial they had neglected to check if you were okay after you had just died. Despite the fact that they had pushed the responsibility of mending their relationships onto you once more while you were trying to deal with your own whirlwind of emotions over your own death. Despite all of it, you still chose to love them. Satan doubts they’ll ever be worthy of that, of your love, of you. Rightfully, you had called them out on their shameful behaviour.

That evening when you had told them off for down-right ignoring your death Satan believes he fell for you completely, body and— if he had been a human— soul. The green wrath that surrounded you that night was one of the most beautiful things he’d ever seen. His sin engulfing you and the tendrils of it ebbing throughout the dining hall. You had been stewing in this anger for quite a while, he had concluded that evening, because the wrath flowing off of you was so strong. Intoxicating, almost. He had never seen you that angry before, you were usually very good at keeping calm. Of course, you got annoyed and irritated a few times but nothing to that degree. He had needed to stab his fork into his thigh to maintain even some semblance of composure, to not transform fully. As you were berating them he had found it hard to breathe with how your wrath was overwhelming all of his senses, much like how his love is for you nowadays. It was also that evening where Satan finally realised that the seeds of you had fully bloomed into a garden and grown roots in his heart, and he wasn’t willing to rip them out. He loved you, he realised, as much as you’d like to say it wasn’t possible to love someone after such a short period of time he knew he loved you and he’d never love another.

Truthfully, he feels a little bashful admitting that he had only realised he loved you when you were taken over by his sin and insulting them for their poor decision making in deciding to ignore your death, but he was going to be honest with you. You had once said that you value honesty a lot, and he’d give you anything you wanted— no matter what it was; whether it be all the riches in the world, someone’s head, or even the crown to a country. He’d give it to you— and you had wanted his honesty so he’ll give it.

The days following your outburst his eyes could not leave you, as much as he had wanted them to (you were still mad at him, he had yet found the words for the apology you deserved; by simply just existing you tend to render him speechless). He started to notice every little thing about you, your routines, your habits, your ticks, your quirks. Each thing made him fall deeper and deeper in love with you. Even in his lonesome he couldn’t escape you. In every book he’d find you, usually taking shape as the love-interest as he immersed himself in a world where he was that book’s protagonist. In his dreams the two of you would go on adventures, ranging from simple dates on the beach to travelling to different human-world countries. Even when he was out shopping he’d find himself reminded of you from various trinkets and thinking of what clothes or foods or various other goods you’d like. A few times while passing more risky stores that he’d commonly find Asmo browsing, he couldn’t help his mind from wandering to things he would one day like to see you in (if you were comfortable with it, of course. You and your comfort take precedence over everything else).

Eventually he had found the words and given you an apology for how he’d behaved, not even just regarding your death but prior to that as well, and you had accepted it. As the relationship continued to grow as had his feelings. He was no longer simply “in love” with you, but rather he felt something much more intense, overwhelming, and ineffable. Satan supposes that’s why he can never seem to find any words that seem fitting enough for you or the love he holds for you.

Combining his fingers through his hair, Satan sighs as he leans back in his chair. He had set out to write a love letter to you, yet all he’s done so far is reminisce over how his feelings developed for you over the course of your stay. He looks down at the paper in front of him and gently glides his fingers over the words. He isn’t even fully sure why he’s writing this to you. Right, because you valued honesty. The paper starts to lightly shake and Satan realises it’s because his hands are trembling. How humiliating, he’s the Avatar of Wrath, 4th most powerful lord of the underworld, yet the idea of giving you a love letter is what makes him tremble. What if you don’t reciprocate his feelings? His mind starts to doubt, but he forces himself to calm down. Even if you don’t feel the same he will continue to love you and stay by your side. His feelings for you will never change nor waver, he’s sure of that, and for as long as you’ll allow him he’ll stay right by your side.

The Love Letter:

My Dearest,

Recently my thoughts have been drawn irresistibly to you, while that in-and-of-itself isn’t uncommon I find that now it’s become unbearable to simply keep them to myself. So, here I am penning my deepest affections for you as I find myself reminiscing over our shared past. Once, I recall you had told me that you value honesty, so I shall be fully honest with you as I write this. When you had first been summoned I had not thought much of you. I had assumed that you wouldn’t have survived to the end of the exchange year. Yet, you did, technically. However, you didn’t just survive, you managed to thrive. You subverted every last one of my expectations and I found myself growing more and more affection towards you. Now, you’ll be leaving and returning to the human world in a couple of days and I would forever regret it if I didn’t disclose my feelings to you at least once before you leave.

I love you, truly and deeply. From your courage to your kindness as well as your defiance, you have ensnared my heart in ways I never thought possible. You consume my every waking thought and even as I sleep I still find you in every one of my dreams. You’ve seen the depths of my fury, the intensity of my wrath, been victim to my thoughtlessness, and yet, you remain. You choose to stay by me regardless. You’ve awakened emotions in me that I had once only read within the pages of my books. Love, trust, and a tenderness that shouldn’t be possible of the Avatar of Wrath. I find myself yearning for even a moment of your attention, a quick glance or wave as you pass me through the halls. With you, I am not just Satan, the Avatar of Wrath, but something more, something much bigger; a being capable of deep, profound love.

There is not a moment that goes by in which I don’t adore you. Each day I find myself falling deeper and deeper in love with you and all of your quirks. From your beautiful eyes, which seem to invariably lure me in, to your laughter that, like a melody, pierces through the cacophony of my existence, bringing a sense of peace I never knew I craved. And your touch, gentle and reassuring, has the power to calm the raging storm within me. Your endless curiosity makes me remember the beauty of learning and of our world. Your reckless bravery, however with that one I wish you would rely on me more. You don’t have to deal with everything by yourself. Even the traits that humans tend to label as bad I find myself loving; your sarcasm, your stubbornness, your cockiness, your selfishness, and your impulsivity. I even find myself loving your pure cruelty, however rare that one is.

Know this, my beloved, my heart, once a vessel of only wrath, now beats with an ardent longing for you. It would no longer be right to call it mine for it seems to be filled solely with you. I am yours, wholly and completely, bound by a love that transcends the very fabric of our existence. No matter what your response is, trust that I will stay by your side for as long as you let me; whether that be as a friend or as a lover. Either way, I will love you until the end of eternity.

Forever, and always, yours,

Satan

[sockatoothewafflebird]

this post is a continuation of my analysis of arcane's s2 intro. go to the tag "arcane intro analysis" for the first post. this probably has lots of spoilers for s2 act 1 so beware!!!

i'm putting it all under the cut because 1) making sure no one gets too much spoilers and 2) it's probably way too long to fit.

okay, onto the viktor bit!

first we get the angle of the mask, and him reaching for it. i think it's interesting that in s1 this section is reserved for jayce and the crystal used in hextech; possibly alluding to the fact that jayce indirectly played a part in viktor's current state as of s2 ep3?

the next angle is above viktor as he brings the mask to his face. like he's resigning to his role.

the parallel to s1 where he's holding his book instead is especially painful. like, that book is what got you here. fucking ouch.

next bit is of ambessa. holding the black rose, a trail of petals behind her seat. i dont have a lot to say other than WHEN I GET YOU AMBESSA. WHEN I FUCKING GET YOU.

anyway onto caitlyn! ☺️

other than her looking like she's releasing the new iphone (whoever said that i love you) she's being put in the spotlight. she steps into the light starting with her head low, and then she brings her chin up to look out. i think it's worth mentioning how much space she takes up on the screen- it's probably just to emphasize the credits, but i think it's also symbolic of how much she's left behind to get to where she is. how much she's walked away from.

compare that to her first appearance in the intro in s1 and you see just how much she's changed. in s1 she's decked out in enforcer gear with her rifle, carved onto a wall like a symbol of hope. but she's in the shadows. in s2 she's in the spotlight and she doesn't look happy about it at all.

OKAY NOW ONTO MEL. HOLY SHIT THIS PART. I LOVE IT SO MUCH.

so, first we get jayce blinded by the light, after a tiny flash of the weird hexgate thing. i dont wanna touch on that because of this part.

the black rose petal falls. ambessa crushes the rose. and she's got that little glint of orange in her eye, and i think it means a lot. there's something i'm not seeing with ambessa in the intro but i think she's playing a HUGE role in the whole thing.

now, onto mel.

here, she's standing proud at her table, the circular window behind her, like she's the most powerful person in the world. and she's definitely very powerful. but, look. in s2's intro.

mel is backed into a corner, a circular beam of light tinted orange illuminating her, with hands crawling towards her face threatening to strangle her. her power is consuming her.

the parallels. oh my god the parallels are so good. if there's anything arcane does best it's fucking parallels, whether it be in writing, animation, characters, even just the intro to the show. it's some of the greatest use of parallels i've ever seen.

because of the image limit i'm gonna end this one here and move onto the next. i'm maling a seperate tag for this specific genre of analysis, #arcane intro analysis, so look for that if you want the rest of the intro. more to come!

[mostlysignssomeportents]

There is nothing harder to kill than an idea whose time has come to pass

53% of U.S. adults support the auto strike, compared with

22% who oppose it.

While 36% of U.S. adults say the labor union is asking for too much, slightly more say it’s an appropriate amount or too little.

Roughly 3 in 5 Americans say worker pay should increase whenever CEO compensation does, and that companies should provide strong worker protections even if it means higher costs for consumers.

A slim 53% majority of U.S. adults surveyed over the weekend support the UAW’s decision to go on strike on Sept. 15 amid protracted negotiations with the automakers. Support for the strike remains consistent among those who identify as members of a union and those who do not. By contrast, just 22% of U.S. adults oppose the UAW strike, even though a larger share believe the union leadership’s demands are excessive.

"Slim majority" is a legit bullshit framing. 53% support and 22% opposition is a "slim majority" in a technical sense, but it would be just as true to say that only a tiny minority of capitalism-poisoned freaks oppose the UAW.

Asked whether “worker pay should increase whenever CEO pay is increased to prevent inequality” or “worker pay should not increase whenever CEO pay is increased because the work that they are doing is different,” 62% chose the former, while only 17% chose the latter. 

I've seen kitten-tormented yarn-balls that were more straightforward than this. Translation: Most Americans agree that when the boss gets a raise, the workers should get the same raise.

A similar 61% share said “companies should provide strong worker protections even if it means higher costs for consumers” over the 15% who said they should provide weaker protections to lower costs for consumers.

Despite 40 years of economists insisting that we see ourselves as "consumers" (that is, ambulatory wallets) the evidence is overwhelming - we know we are WORKERS. https://pro.morningconsult.com/analysis/uaw-strike-polling