#newsletter marketing

[dhyzenmedia]

What comes first? The importance of integrating newsletters into your practice

Imagine this: A patient scrolling through their email stumbles upon an article about how your service can relieve chronic stress. They click the link, land on your website, learn new information about chronic stress and discover more about your services. Inspired by what they’ve learned, they book an appointment. This simple chain of events is the power of a well-crafted newsletter—and when…

[mehmetyildizmelbourne-blog]

Invitation to Elevate Your Substack Newsletter and Medium Stories a New Reddit Community

Welcome to r/Substack_Mastery Let’s discover how Reddit can amplify your reach, connect you with engaged readers, and seamlessly integrate your Substack newsletters with Medium stories for remarkable growth. Dear Writers and Readers, In 2020, I faced an unexpected setback when I was banned from one of my favorite Reddit communities. My “offense” was sharing my personal journey with autophagy…

[evisionmediasusanfriesen]

Why Building an Email List Is an Excellent Brand Booster

When you consider the plethora of platforms and myriad marketing strategies that are available today, the thought of building an email list might seem a bit antiquated.

To be fair, if that’s what you’re thinking, I can see where you’re coming from, as email marketing has been around for so long.

Believe it or not, the first use of email marketing was way back in 1978 when Gary Thuerk, the marketing manager for Digital Equipment Corporation at the time, sent a mass email to hundreds of potential clients over ARPANET, which was the precursor to today’s internet.

But just because it’s been around for nearly 50 years doesn’t mean it’s some sort of outmoded, old-school strategy.

In fact, email marketing is still one of the most popular ways to market your business, and one of the best ways to position your brand, and there’s good reason for that.

For example, as you can see from the graph below, data from Statista shows that in 2023, the worldwide email marketing market had a value of 8.3 billion U.S. dollars, and that figure is projected to more than triple by 2030.

What’s more, a survey from Litmus, which explored email marketing ROI and polled more than 2,000 marketers from around the world, found that for every dollar marketers spend on email marketing, typically, they’re getting $36 back, which is a pretty impressive return on investment.

As you can tell, there’s a reason why email marketing is still as popular as it is.

But if you want to leverage email marketing to position your brand as a leader in your industry, market your business, and communicate with customers, then building an email list is essential.

After all, if you don’t have an email list, then who are you going to be emailing?

With that in mind, in this first installment of our three-part series on email marketing, I’m going to explain the importance of building an email list and explore how email marketing can benefit your brand positioning.

How Can Building an Email List Benefit Your Brand Positioning?

If you regularly read my articles, then I’m sure you’re already well aware of this.

But if you’re just tuning in now, then you might not know what I mean by the term brand positioning.

So, before I go any further, here’s a very brief explanation of what this term means.

Brand positioning refers to how your business is perceived in the minds of consumers, especially in relation to your competitors.

The brand positioning process involves, among many other things, identifying unique values and/or benefits that distinguish your brand from the competition in a way that will resonate with those whom you want to serve.

Now, let’s explore how building an email list can benefit your brand positioning.

Direct Access to Customers

Building an email list gives you uninterrupted access to your customers, which allows you to bypass potential barriers like the algorithms used by social media sites and search engines.

This kind of direct contact not only ensures that your content reaches your audience, but also opens the door for more personalized marketing.

Having direct access to your customers also allows you to do things like use emails to celebrate customer milestones, update subscribers on your latest products and services, and even refer to them by name in your emails.

Each one of these personalized interactions can have a significant effect on whether or not consumers will want to stay connected with your brand, and if your competitors are failing to do this, or not doing it as well as you, then it helps to position your brand as one that cares more about its customers and makes a point of connecting with them.

Customer Segmentation

Segmenting your customers allows you to take a broad email list and transform it into highly targeted groups that will receive emails tailored to their specific needs and preferences.

There are all kinds of different ways to segment your audience, allowing you to separate them based on things like their purchase history, geographical location, engagement level, and more.

Sending anniversary emails with personalized discounts to customers who made their first purchase a year ago, for instance, helps to re-engage customers and prompt repeat business.

This approach not only increases the relevance of your messages but also boosts engagement rates, and your brand positioning, as recipients are more likely to feel that your brand recognizes and values their unique preferences.

Better Brand Awareness and Consistency

Hands down, email marketing is one of the most powerful tools for building brand awareness.

But if you want your brand to be taken seriously, and properly positioned against your competitors, each email should be designed to reflect your brand’s identity, including everything from the logo and colour scheme to the tone of voice and overall messaging.

In any case, regular, consistent communication helps to keep your brand fresh in the minds of consumers, reinforcing your position in the market as a familiar and reliable brand.

And when you continue to use that consistent branding across all of your emails, it can improve your brand positioning by making you look more professional, and helping you build a more cohesive perception of your brand, all of which is crucial for long-term recognition, trust, and loyalty.

Cost-Effectiveness

As I alluded to above, email marketing offers one of the highest returns on investment of any marketing channel.

This is, in large part, due to the fact that it’s usually much more affordable than other strategies, not to mention its high potential for automation, which can be extremely effective.

Automated email campaigns can be triggered based on specific actions, like signing up for a newsletter or abandoning a shopping cart, ensuring that your emails are as timely and relevant as possible.

And when subscribers see that you’re taking the time to reach out to them in these ways, you’re positioning your brand as one that understands their needs and desires.

Building a Community

Building an email list gives you a great way to connect with your clients, but it also offers a platform for cultivating even deeper relationships with them than you could otherwise.

Through regular updates and exclusive offers, you can make your subscribers feel like you’re thinking about them, and that they’re part of your special community.

For example, offering a sneak peek at a new product or a special sale event just for subscribers can enhance your audience’s feelings of exclusivity and privilege, giving them more reasons to do business with you rather than your competitors.

These kinds of tactics not only work to increase your sales but can also reinforce long-term loyalty by rewarding your subscribers for their continued engagement with your brand.

Driving Conversions

A well-maintained email list can be a potent tool for increasing sales, or any other kind of conversion, for that matter.

For instance, things like tailored promotions, reminders of limited time offers, and personalized product recommendations can encourage your subscribers to take action.

Strategic emails like these are great for driving any kind of conversion, as they provide all the necessary information and motivation right where the decision happens: in your subscriber’s inbox.

And if you can make things this easy for them but your competitors are failing to do so, then your brand will be positioned as the more convenient option.

Read: Why Am I Losing Newsletter Subscribers? 6 Reasons Why People Unsubscribe and What You Can Do About It

If you’re interested in building an email list, chances are you’re thinking about sending out a newsletter, or maybe you already have one.

But whether you’re new to the world of newsletters, or you’ve been doing it for a while, when people start unsubscribing, you’re going to want to know why.

With that in mind, this article explains why you might be losing subscribers, and offers tips on how to stop people from unsubscribing, like segmenting your audience, using compelling subject lines, and more.

Keep reading here.

Leveraging Newsletters for Better Brand Positioning

An article about building an email list just wouldn’t be complete without talking about the importance of newsletters.

Newsletters are one of the most effective email marketing tactics, not least because they can play a critical role in strengthening your brand positioning.

A well-crafted newsletter can serve multiple strategic purposes – from connecting with your current and past clients to sharing your insights and expertise with new subscribers, and more.

With that in mind, here are the benefits of newsletters, as they pertain to your brand positioning:

Educational Content

One of the most significant benefits of newsletters, as they pertain to your brand positioning, is their ability to educate your audience about your products, services, and industry.

By providing valuable and relevant information, your brand can position itself as an authority in your field, which not only builds trust with your audience but also sets you apart from competitors.

For example, a company specializing in eco-friendly products could share things like the latest sustainability research or insights into industry regulations.

This kind of content is great, as it not only informs but also engages your audience by aligning with their values and interests.

Product Updates and Announcements

Newsletters also offer you the chance to introduce new products or services, and provide updates to existing offerings, or special promotions.

And by using your newsletters to introduce innovations or enhancements, this helps you to reinforce your brand’s reputation for staying ahead of the curve and keeping the needs of your readers at the forefront, which definitely can’t hurt your brand positioning.

Regular updates also help to keep your audience engaged, excited about what’s coming next, and remind them of the continuous value your brand offers.

Consistent Engagement

Maintaining regular contact with your audience through newsletters helps keep your brand top-of-mind when your competitors may be failing to do so.

What���s more, the consistent delivery of valuable content ensures that your brand remains relevant to your subscribers, making it less likely that they’ll want to switch to your competitors.

Furthermore, the regularity of newsletters means you can continually optimize your approach based on engagement metrics and feedback, which allows you to refine your content to better meet the needs and preferences of your audience.

Facilitating Customer Feedback

Sending out newsletters also gives you the opportunity to gather feedback from your customers, which can be invaluable when you’re trying to figure out how to position your brand in relation to your competitors.

Simple tools like surveys can make it easy for your subscribers to share their opinions with you, which helps you gather insights into what content works, what doesn’t, and what your customers truly want.

This feedback is also crucial for improving your offerings and adapting to the needs of your customers, and soliciting feedback via email demonstrates that your brand values customers’ input and is committed to continuous improvement.

Looking to start building an email list? Why not set up a free 30-minute consultation with me to find out how we can help?

To your business success, Susan Friesen

P.S. If you liked the article, you might want to subscribe to our newsletter. We publish tons of valuable content to help you learn more about marketing, and subscribing is the best way to ensure you don’t miss out. Additionally, if you’d like to learn more about building a search engine optimized website, click here for our free website guide.

[threeravenspublishing]

What Favorite Nostalgia Hits To Pass the Time?

What Favorite Nostalgia Hits To Pass the Time?

Have you ever had this happen to you? You’ve got a pile of new books or games or movies to watch, fresh in the queue or still wrapped in plastic for those of us who are still into physical media, but none of that will do. What you really want to read or play or watch is something you’ve experienced a million times already. It’s that favorite bit of nostalgia from childhood or early life that…

[carlyraejepsans]

shut uppp i just noticed sans' sweater is just big enough on frisk that their fingers don't poke past the sleeves. i am inconsolable

[the960writers]

by Lisa Norman

Statements I’ve heard recently:

"I keep getting errors from my friend's Yahoo email. Tell her to fix it!" (hint: Yahoo was refusing the person’s email because they didn’t have it set up right…the problem was not on the receiving end, but on the sending end)

"Why is MailChimp telling me to do something? What do I DOOOO?" (MailChimp was spitting out alphabet soup… read on to translate)

"MailerLite just changed everything!" (Yep. MailerLite had to release a new version in order to cope.)

As the resident geek to a herd of authors, I've heard a ton of this over the last month, combined with a lot of existential dread.

[virtualdispensary]

Explore Game Art Mastery through Dream.Design.Develop

Dive deep into the art of game design with exclusive insights and strategies that empower your creative journey. Join us in exploring game dev mastery through Dream.Design.Develop #gameart #gamedesign #mentor #tutorial #gamedevelopment #blog #metaverse

Welcome to the creative journey of Dream.Design.Develop! By subscribing to this exclusive newsletter, you’ve become part of a vibrant community passionate about pushing the boundaries of game art and visual effects. Prepare to delve into the transformative world of Virtual Dispensary. You’ll gain unparalleled access to the design challenges and remarkable achievements that shape our projects.…

[goldenpinof]

How limited is the "limited time" do you think? I know they typically do 2 weeks but sometimes they've only done 1 and don't think I can get the calender until after I get paid T_T

where did you see that the calendar is also limited?

all in all, i hope it's 2 weeks as well, because i'm broke till December ✌️

[penpalsforwriters]

Marketing your book when mental health gets in the way

Hey Pals,

Today's newsletter is written by me, and delves into some personal ~ * ~ * vulnerability * ~ * ~. If you'd like advice for posting on social media about your book/writing when your brain feels broken and you want to lay face-down on the floor (which is how my last couple of weeks have felt) read on.

<3

Pip (he/they)

[digitalgirlguide]

the digital girl guide to navigating the front page of the internet 💋🧚🏾‍♀️

I've always had this thing for the girls in the romcoms, you know, the ones working at the New York Times or Vogue. Watching them put together these gorgeous collections for their readers left me in AWE. I used to dream about being just like them. I even started writing just so I could someday be a journalist (she did not turn into a journalist, she works in marketing)

Fast forward a couple of years, and those print magazines we all knew are almost extinct.

What the hell?

Online magazines just don't capture the same essence as grabbing a fresh J-14 off the shelf. They’re too minimal (and I’m getting tired of minimalism)

So, I thought, why not create my own?

Introducing my latest ✨creation✨—a blend of passion and childhood aspirations. Behold the Digital Girl Guide, a thoughtfully curated blog, magazine, and personality hub for girls who resonate with it, those hungry for more knowledge and eager to accomplish greater things.

Wanna join the club?

Click here to get the first volume delivered to you this week:

[caterjunes]

i fucking hate how like EVERY website decided that if you wanted to buy a single thing from them, you also wanted to sign up to receive promotional emails from them for ever and ever

[darrylhudson86]

Why Email Marketing Is So Importnat? Fun Facts and Insider Tips 🔥

🌟 Hey #MarketingMinds! Let's dive into the incredible world of #EmailMarketing - where the magic happens! 💌✨

1️⃣ Did you know? Email marketing has an ROI of 4400%! 💸💥 Yep, you read it right. That's like turning a dime into a treasure chest! ✉️

2️⃣ It's not just about sending emails, it's about building relationships. 🤝📧 Email is your secret weapon to connect, engage, and create a community around your brand. 💖

3️⃣ Personalization is the name of the game. 🎯 Tailor your emails like a bespoke suit – people want to feel special, not like another fish in the sea. 🐠📩

4️⃣ Insider Tip: Timing is everything! 🕒✉️ Studies show that Tuesday and Thursday mornings are prime time for opening emails. Hit that inbox when it's hot! ☕️🔥

5️⃣ Subject lines matter... A LOT! 🚀✉️ Get creative, be intriguing, and lure them in with the promise of something amazing inside. It's like a mini movie trailer for your content! 🎥🌟

6️⃣ The power of segmentation! 🔍📬 Break down your audience into smaller groups based on behavior, preferences, or demographics. Serve them what they want, and they'll love you for it! 💕🎯

7️⃣ Did you know emojis in the subject line can boost open rates by 56%? 🤯📧 Spice it up! 🌶️✉️ Don't be shy with those cute little symbols. They speak volumes! 🚀💬

8️⃣ Automation is your BFF. 🤖📧 Set up those drip campaigns and watch the engagement soar. It's like having a 24/7 marketing superhero working for you! 🦸‍♂️💼

9️⃣ A/B testing is the secret sauce! 🧪✉️ Experiment with different elements – subject lines, images, CTA buttons. Find the winning combo that makes your audience do the happy dance! 🎉

🔟 Boost your email game with our ultimate Email Marketing Guide! 📚✉️ Dive deep into the art and science of email marketing. Your inbox will thank you! 💌🚀

#emailmarketing #emailmarketingtips #emailmarketingbusiness #emailmarketingstrategy #emailmarketingagency #emailmarketingcampaign #emailmarketingautomation #emailmarketingtraining #emailmarketingcourse #affiliatemarketing #digitalmarketing #internetmarketing #makemoneyonline #earnmoneyonline #workfromhome #homebusiness #onlinebusiness #onlinemarketing #emaillist #emaillistbuilding #mailinglist #mailinglistbuilding #emailmarketer #salesfunnel #marketingtips

[aroaceleovaldez]

Once again the UK Rick Riordan newsletter is superior. Not only are there no spoilers (unlike a CERTAIN ReadRiordan leading up to Tyrant’s Tomb) but then they also just. “Oh btw here’s a link to read the first five chapters <3 but we’ll let you do that yourself ;D” FIRST FIVE CHAPTERS? FIVE? okay UK newsletter this is why you’re the favorite.

[cocosnowlo]

„Snack without guilt“

Please listen to me: please don‘t ever feel guilty whatsoever for choosing to snack on something you enjoy

[cosmikazie]

hey, listen, i have an incredible idea. you can use it if you want of course, im not gonna beg for credit or anything

but listen. how about instead of making me make an account, do email confirmation for said account, try to sign me up for a newsletter, and then make me download a whole separate client so i can access the VST you advertised as free

you just have the fucking download link on your website and cut out all this useless middleman bullshit

awesome idea, right?

[gracehosborn]

Hi Grace! It's so cool you're a writer! I'm really interested in your newsletter. What kind of stuff do you usually include in there?

Hey, Anon!

You’ve reminded me that I should actually get back to making the first issue of my newsletter, so thank you. 😂 Yes, I haven’t actually started it (life and school being the main factors as to why), however I’m planning to include the following:

General updates about my works-in-progress

Behind-the-scenes stuff (interesting things I’ve found while researching, building characters, general writing process stuff)

A section dedicated to my current reads with my thoughts about them

And potentially more! If anyone has something in particular they’d like to see from me, please share!