Found on quora - don’t ask me about my google searches, sometimes in the middle of a the night I just need answers.
Why do fandoms ship SasuNaru?
SHORT ANSWER: because Naruto and Sasuke's relationship is the most developed of the entire manga and because Kishimoto doesn't know how to write good female characters.
A LONGER ANSWER NEEDS TO TAKE INTO ACCOUNT MORE DETAILS.
The two presumed love interests of the show, Hinata and Sakura, are more often than not, shallow lovesick girls who didn't do anything to really build up their relationship with Naruto and Sasuke. Hinata was always hidden behind a tree stalking him, keeping the distances, even when Naruto needed a friend more than anything else. She was “shy", ok, I get it, but her attitude is incredibly annoying, especially since she had such a good introduction. She could've been so much more than a cute girl serving as human shield when the narrative needed her to.
Sakura chased after Sasuke all the time, confessing her love left and right, but she never really took into account the guy's feelings towards her. When she was little, she even asked Sasuke to bring her with him to carry out his revenge plans. Naruto, even as a young boy, never contemplated such a choice, because he wanted Sasuke to be happy and healthy and he knew that, by severing all his bonds, Sasuke would've fallen into darkness and despair even further. That's the difference between the obsessive kind of love showed by Sakura and the completely selfless kind of love showed by Naruto. Even to this day, Sakura is merely chasing after her adolescent crush. She didn't even have the time to actually get to know Sasuke since, after the war, the guy was away from the village for 2 years, then when they reconnected he almost immediately impregnated her and after 1–2 yrs at best, he went MIA again, on a super secret mission that prevented him to return home even once in 9 yrs… He couldn't write trivial letters to his family, but was in contact with Naruto all the time, communicating crucial Intel for the village (sharing classified info isn't supposed to be more difficult than writing personal stuff to a wife?). Sasuke didn't even recognize his daughter's face when he saw her... So much for a beautiful love story! At least, Naruto and Hinata actually spent time together, before becoming husband and wife and after, as a family with two beloved children.
The point is: had kishimoto written his female leads a little bit better, their role as realistic love interests would've been more widely accepted and even welcomed. There's no particolar need to “ship” two male characters together, so if many people do it with this particular “couple”, is because Naruto and Sasuke's relationship is far from being the mere byproduct of trivial fetishization.
Now, clearly shonen manga aren't, usually, concerned with pairings and relationships; nobody really wanted or expected romance to be the main focus of the story, but kishimoto spent a hell of a lot of time describing in fine details the love between Naruto and Sasuke, filling the narrative surrounding them with symbolism and tropes usually found in romantic literature. Just to mention some:
Spiderman horizontal “kiss" (after Sasuke collapsed at the end of the first VOTE fight);
thinking about the other in bed, or under the starry night sky with a hand on the chest, wishing to be reunited soon;
declaring the intention of dying together;
Noticing the compatibility of fire and wind as elements that always amplify and compliment each other;
Begging on the knees, in front of the Raikage, to avoid the other’s execution;
having a full blown panic attack at the thought of the other being executed;
Never giving up on saving the other even when everybody else already did;
I could go on, but the point is:
Why did Kishimoto portray this relationship in a purposefully ambiguous fashion?
There isn't a clear cut answer even after years. It's possible that the author liked to '’troll” the audience by leaving some suggestive images here and there… Heck, he even drew a wholeass front-page with Naruto and Sasuke wearing necklaces with each other's face on them! But simple fan service doesn't cut it for me. I don't think it was just that.
Kishimoto decided to write a love story from the beginning to the end, however it was a platonic love between two people of the same sex.
It was platonic because Kishimoto never stated anything different: his original idea of making Naruto and Sasuke a couple is just fake news spread by a Spanish forum that became viral for obvious reasons.
It wasn't even a brotherly love, however, since Naruto himself said that, despite the whole reincarnations thing, he is not Ashura and Sasuke is not Indra. Their relationship is unique, infact, it didn't end in tragedy like the other ones. They didn't grew up as brothers from the start, they learned to love and understand eachother through years of suffering and pushing-pulling.
Naruto is Sasuke's most important person, his one and only… while Sasuke is for Naruto the ideal he always attempted to reach. Their relationship is perfectly balanced, because they push each other to be better, neither is the doormat of the other, while their marriages are very unbalanced, with passive and submissive wives who see them as Gods.
So in the end, this love story between two men is something bound to create confusion among the fans. Kishimoto didn't avoid to make things complicated and allusive since the very beginning of the manga (two rivals kissing is obviously just for comedic purposes, but it definitely set the tune for other events. Sasuke even remembered this kiss when he was convinced Haku had killed him, almost as it was an episode he actually gave some thought to). It's all a matter of interpretation: fans can see more than just a friendship or something different than brotherly affection because the author purposefully drew/wrote questionable situations/dialogues. However, it was never Kishimoto's intentions to make SasuNaru a canon couple. Especially since the next gen needed to be created and two gay men can't have biological children togheter anyway.
Sasuke and Naruto are soulmates and they don't need to share a carnal relationship to be the best love story of the manga.
At the end of the day, I think this was Kishimoto's plan all along (or at least since Sasuke's introduction): writing about the most powerful kind of love one can think of, capable of surviving everything, even unrelenting hatred.
People can easily see this concept as something else and I myself would've loved a NaruSasu ending, to be quite honest, but what we need to refer to, while discussing this kind of topics, is always canon material. Canonically, Naruto and Sasuke are two heterosexual males, married with children.
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We are interrupting our regularly scheduled program to bring you a snippet of a potential ZoSan undercover as a married couple fic:
(Timeline wise shoehorned in sometime shortly after the timeskip, before the Strawhats make it back into the news big time.)
(People need saving from a exclusive circle of nobility, but most of the Stawhats have already been seen around the island, so the lot ends up on Zoro and Sanji to try get in posing as a freshly married couple on their honeymoon to try get more information.)
[after coming up with the plan and Zoro and Sanji hesitantly agreeing]
Robin: "You seem a little stressed, Cook-san."
Sanji, chain-smoking his third cigarette: "I'm fine, I'll do this… I just… I don't like lying about something as significant as marriage, alright? I know it's stupid, but that's just how I am."
Luffy, perking up from where one might have thought he wasn't paying attention at all: "Oi, Sanji, promise to protect Zoro?"
Sanji, puffing out smoke: "Obviously, the Marimo would get lost within all of two seconds without me having his back."
Luffy: "Good! Now, Zoro--!"
Zoro, already rising to the bait: "Oi, if anyone is protecting anyone, I'll be guarding your lanky ass, shit cook!"
Luffy, laughing: "Alright, then as the captain of this ship I hereby pronounce you married!"
Zoro:
Sanji:
Robin: "Oh my, congratulations!"
Brook: bursts into song
Luffy, grinning at Sanji: "See, now it's not a lie anymore, so you don't have to feel bad about calling Zoro your husband."
Zoro: "LUFFY!!! YOU CAN'T JUST--"
Sanji: wordlessly walks off to get ready for the mission
Usopp: "Wait, wait!" runs after Sanji, grabbing his wrist
Sanji: stares
Usopp, sweating nervously: "Need your ring size…"
Sanji: staring intensifies
Usopp, scurrying off as quickly as humanly possible: "Wedding gift!"
Luffy, in the distance, still being yelled at by Zoro: "Too bad we don't have time to celebrate, I really want some wedding cake… :("
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