#dead social media

[critical-skeptic]

The AI Bait Farm: Social Media’s Death Spiral Toward a “Dead Internet”

Social media, once hailed as the digital agora—a global forum for connection, community, and expression—is now collapsing under its own weight. What we’re seeing isn’t just the rise of engagement bait or low-effort content farming; we’re witnessing the systematic erosion of authenticity, creativity, and relevance in real time. A plague of AI-generated imagery, emotionally manipulative captions, and algorithmic engagement farming has turned platforms like Facebook into breeding grounds for digital junk food: empty calories designed to elicit clicks, not meaningful interaction.

It’s tempting to dismiss these posts as benign annoyances, but that would underestimate the scale of the problem. These aren’t isolated gimmicks but symptoms of a much larger trend that risks accelerating the so-called “Dead Internet Theory.” And while this theory may sound like dystopian hyperbole, the patterns emerging are impossible to ignore.

What’s Happening Right Now?

Scroll any social media feed, and you’ll encounter the same formulaic garbage on repeat:

Emotionally Charged AI-Generated Content: Glamorous “old” women, impossibly muscular veterans, or attractive models in bizarrely curated patriotic or religious contexts. These images aren’t just unrealistic—they’re uncanny, almost dreamlike, betraying their machine-made origins. The posts are paired with captions like “God bless veterans 🇺🇸,” or “My husband just called me fat… Should I leave him?”—phrases designed to spark outrage or sympathy and lure you into engaging.

Engagement Loops: The visible caption is always vague or incomplete, forcing curiosity-clicks. Comments are flooded with spam or scam accounts promoting phishing links, further eroding trust and degrading the space.

Virality via Exploitation: These posts prey on universal human emotions—empathy, nationalism, anger, or intrigue. But their purpose isn’t to inspire or connect; it’s to hijack your attention, feeding the algorithmic gods who reward viral reach with ad revenue or data exploitation.

Proliferation of Bots and Bad Actors: Many of these accounts are entirely fake—AI-created personas operated by bot farms or individuals running automated content machines. Their purpose isn’t just engagement; it’s often outright malicious, funneling traffic to scams or phishing attempts.

The Connection to “Dead Internet Theory”

The Dead Internet Theory suggests that much of the content we interact with online is no longer produced by humans but by bots, algorithms, and automated systems. According to this idea, the internet as we know it is no longer a thriving ecosystem of organic human activity but an elaborate facade—an echo chamber of fake engagement designed to sustain platforms financially.

Here’s why this matters: platforms like Facebook, Twitter, and Instagram are beginning to resemble the early symptoms of Dead Internet Theory in action. Just as spam and bots overtook chatrooms like Yahoo Messenger in the late 2000s, social media is now becoming a wasteland of fake interactions, auto-generated content, and meaningless noise. Back then, the spam crisis killed platforms overnight as users fled the sinking ship. Today, social media is far too entrenched in our lives to collapse outright—but it’s showing signs of terminal decay.

Why This Matters

Proliferation is Exploding: AI tools have made it absurdly easy to generate realistic images, plausible captions, and entire fake personas. What used to require a skilled designer or content creator can now be achieved by anyone with access to free tools. This democratization of fakery is flooding the internet at a scale unimaginable even five years ago.

Authenticity is Losing the War: Social media’s original value was its ability to connect real people and foster genuine conversations. When most of what you see is fake, the ability to trust anything erodes. Even legitimate content creators are overshadowed by bots churning out endless garbage.

Runaway Algorithmic Incentives: Platforms profit from engagement, no matter how low-quality it is. Every click on an AI-generated post boosts ad revenue and data collection. In a perverse way, platforms have no incentive to fix this problem because the garbage works. It keeps users scrolling and interacting, even if that interaction is meaningless.

Psychological Exhaustion: Fake content exploits human emotions, but the constant bombardment of manipulative bait is exhausting. Users disengage not just from the fake posts but from the platform itself. This creates a vicious cycle: as genuine users leave, bots and bad actors fill the void.

The Parallel to Chatroom Collapse: Yahoo Chat and similar platforms died when spam and bots overwhelmed the system. Users fled because the signal-to-noise ratio became unbearable. Social media risks the same fate—but on a global scale.

Where This Leads: The Dead Internet in Action

If unchecked, this runaway trend has clear consequences:

A Content Wasteland: As fake posts dominate feeds, genuine voices will be drowned out. Social media will lose its relevance as a platform for real interaction.

Hyper-Skepticism: As more content is exposed as fake, users will begin questioning everything—even legitimate posts. This erosion of trust has broader implications for how we engage with the internet as a whole.

Collapse of Platforms: While platforms like Facebook might be too big to fail outright, they risk becoming relics of a bygone era, replaced by smaller, niche platforms that prioritize authenticity (or so we hope).

What Can Be Done?

Demand Better Algorithms: Platforms need to prioritize authenticity over engagement, even at the cost of ad revenue. This means investing in better moderation tools to weed out bots and spam, rather than rewarding it.

Raise Awareness: Most users don’t realize how prolific and fake much of their feed is. Calling it out—not just with comments but through larger discussions—can help push the issue into the spotlight.

Support Genuine Content: Follow and engage with real creators, especially those calling out or exposing these trends. Visibility matters, and genuine content needs all the help it can get.

Educate Yourself: Learn to spot fake content. Look for subtle tells: overly smooth skin, incoherent details (like garbled name tags), or too-perfect lighting. The more you recognize these patterns, the less likely you are to fall for the bait.

Final Thoughts: A Warning Shot

Social media is heading down the same path as the chatrooms of old: a slow, suffocating decline into irrelevance. But unlike Yahoo Chat, which we abandoned without much consequence, social media is woven into the fabric of our lives. If it collapses—or worse, becomes an entirely “dead” internet of bots and fake engagement—the consequences for society are far-reaching.

What’s happening now isn’t inevitable, but it is accelerating. And unless platforms, users, and creators fight back against the onslaught of AI spam and engagement farming, we’ll find ourselves living in a digital wasteland, endlessly scrolling through meaningless noise. The time to act is now—before the last vestiges of authenticity are buried under a pile of algorithmic garbage.

[thelowerdecker]

After today, my Facebook will FINALLY be deleted! They give you a month after deactivation in case you change your mind. Well, by tomorrow, it will be a month, I deactivated it back in October It may feel like an end of an era, but I’m glad to see the back of Facebook!

Farewell, Facebook!

[halogalopaghost]

TIL that you can assign an AO3 next of kin to control your account in case of your death???

[homoquartz]

in case you were curious, dead boys did achieve charting again! and i do indeed find it very funny.

[joyfuladorable]

Baby Junior's First Steps (based on a scene from Bluey)

Prompt from my buddy @vadfannypack! Everyone thank them Right NoW!!

[silkysong]

i feed him crumbs and pepsi max every day

[deadboyagency]

To our entire Dead Boy Detectives fandom, George and Jayden have a message for you to keep fighting for our show! 💜 Let’s keep banding together, spreading the positivity and love of Dead Boy Detectives!

[starlightseraph]

@netflix @netflix @netflix

i’m so fucking done like what the fuck fuck fucking fuck. i was mad about 1899, because dark was so good and i wanted more from the creators. i was saddened by i am not ok with this, because i loved the characters and wanted to finish the story. i was devastated by the oa, because it was such a beautiful show and i needed to know what happened next.

but this is too fucking much. GUYS. the sandman universe is going, it’s getting more episodes and expanding. dbd made it to the top 3, that alone should automatically get it renewed. dbd is honestly one of my absolute favourite shows of all time. it’s funny and complex and has some of the best queer rep ever, it deals with important themes and has loveable characters and a beautifully realised world.

PLEASE, i beg of anyone who sees this, whether they’re a fan of dbd or not, to BLAST netflix in any way you can. tag them, message them, write to them en masse. like i’m so serious. literally write a letter by hand or print it out, and physically send it to netflix headquarters.

fucking do it, please. we cannot lose this lovely and beautiful and witty show. maybe, though the chances are slim and there are probably legal challenges, it can be picked up again by max, which was what originally produced the show anyways.

@netflix @netflix @netflix

[shardsofswords]

We finally found out what happens if they're together at the same time

They kill panic! at the disco

[venomgaia]

once again, I was possessed by a beast of some sort to make a sticker, this time of the rabbit variety! Get your own grown ass man who goes "Kuwaboo" here on redbubble!

[swampthingking]

andrew’s definitely gotten in trouble with his pr manager for tweeting things along the lines of:

“no mania inducing medication will compare to the euphoria i will feel the day donald trump drops dead”

[luminarai]

things I know will never happen in the show but that I personally think would be very funny

bonus close up of lestat (inspired by yet another måneskin fit)

[sapphosclown]

my favorite part about netflix canceling good shows with strong fanbases is the influx of angry comments they get on every post about everything else

[moonlightmarvey]

handing you over this old madwheeler drawing from my dead hands

[alexwilltellyouthings]

This is about a show that was saved by Netflix a few years ago. This is the article about it (I recommend it!)

So, about the viewing.

We're already doing good, the show went back to top 20 and now 30 according to televisionstats, but we need new viewers. The thing we've been doing until now, but more.

What do we think about actually doing a marketing effort? As in, with ads and everything? Mostly online probably, but with fundraising either way. The billboard thing seems nice but not just that.

I'm not from the US or UK so this is an idea that I could help plan only to an extent. But I'm really wondering, because as a group we may be able to do the marketing Netflix didn't. Not just as in "save the show' but "WATCH the show"!

I'm thinking artists and editors to make the content, someone with performance knowledge to make the campaigns, and targetting audiences across platforms — YouTube, TikTok, Twitter, Instagram, etc.

Is this something?

[probablyasocialecologist]

Humans now share the web equally with bots, according to a major new report – as some fear that the internet is dying. In recent months, the so-called “dead internet theory” has gained new popularity. It suggests that much of the content online is in fact automatically generated, and that the number of humans on the web is dwindling in comparison with bot accounts. Now a new report from cyber security company Imperva suggests that it is increasingly becoming true. Nearly half, 49.6 per cent, of all internet traffic came from bots last year, its “Bad Bot Report” indicates. That is up 2 per cent in comparison with last year, and is the highest number ever seen since the report began in 2013. In some countries, the picture is worse. In Ireland, 71 per cent of internet traffic is automated, it said. Some of that rise is the result of the adoption of generative artificial intelligence and large language models. Companies that build those systems use bots scrape the internet and gather data that can then be used to train them. Some of those bots are becoming increasingly sophisticated, Imperva warned. More and more of them come from residential internet connections, which makes them look more legitimate. “Automated bots will soon surpass the proportion of internet traffic coming from humans, changing the way that organizations approach building and protecting their websites and applications,” said Nanhi Singh, general manager for application security at Imperva. “As more AI-enabled tools are introduced, bots will become omnipresent.”