#mad stars

[duchessripper]

“why do you still use tumblr?”

listen— i have to keep track of my hyper fixations somehow

[madstars-festival]

[JURY INTERVIEW] NEW STARS Demonstrate That Ground-Breaking Ideas Don't Always Have to Be Distant or Grand

We had the pleasure of speaking with Hyunjung Park, Creative Director (CD) at Cheil Worldwide, who served as a jury for both the final round judging and the New Stars MAD Competition (NEW STARS) at this year's MAD STARS!

Hyunjung joined Cheil Worldwide in 2006 and became a Creative Director in 2014. She has dedicated her career to forging meaningful connections between consumers and brands by pioneering innovative strategies at the intersection of technology, culture, and human experience. Her notable experiential marketing projects include:

Galaxy ToGo (2021): A program allowing users to rent and experience the Galaxy S21 series for up to three days without any obligations.

Galaxy Open Studio (2020): Collaborative project where photographers and celebrities shared their techniques during a joint photoshoot.

Insight Exhibition (2012): A photography exhibit that visualized the imaginations of blind children through creative storytelling.

Hyunjung has also delved into diverse genres beyond entertainment, including branded short films and documentaries, showcasing her versatility and creativity.

This year, as a jury for both MAD STARS final round judging and NEW STARS, she explored the outstanding work of seasoned professionals and the promising projects of young talents who represent the industry's future. Her experience gave her valuable insights into the qualities young creatives need to succeed and the challenges they face in reaching their potential.

Join Hyunjung Park as she delves into the essence of advertising, the key qualities young creatives need, and the secrets behind making great work stand out!

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Q. What strengths and weaknesses did you observe in junior creatives during the New Stars judging process?

A. The courage of junior creatives is their greatest strength. Through the judging process, I encountered fresh ideas born from their exceptional imagination and their impressive ability to adapt to new technologies and trends quickly. Their experiments with AI technology and character design particularly stood out.

However, some ideas lacked grounding or deviated from the brief, which lessened their impact. Courage and originality are vital, but their true value lies in feasibility—the ability to bring those ideas to life effectively and meaningfully.

Q. NEW STARS have a little experience under their belt. What did you find during judging were their strengths and their shortcomings?

A. The greatest strength of young creators lies in their courage. This time, I discovered fresh ideas born from their incredible imagination. Additionally, their ability to quickly absorb new technologies and trends led to notable experiments with AI technology and characters.

However, ideas that overlooked reality and strayed from the brief did not resonate well. Bravery and originality shine only when they are grounded in feasibility.

Q. Has your NEW STARS judge experience changed your view of the junior creatives under your guidance at Cheil? 

A. At Cheil, we hold junior creators to high standards and deeply respect their capabilities.

We believe that when their fresh perspectives and innovative approaches are combined with the experience of our senior team, exceptional campaigns emerge.

Regardless of experience level, we foster a culture that encourages positive influence and collaboration among all members.

Q. The finalist has good ideas from great ones. What stood out for you in the judging room? What campaigns did you think were worthy of top awards and why?

A.

<MY JAPAN RAILWAY> Location: Japan┃Advertiser: JR Group ┃Agency: DENTSU INC.

The My Japan Railway was awarded the Grand Prix of the Year, receiving overwhelming support from the majority of the judges. I believe it excels in all aspects, including relevance, execution, and overall completeness. I truly appreciate the craftsmanship that took into account even the most nuanced consumer experiences. In a rapidly changing world, I can confidently say that this is a remarkable work that will serve as a reference for years to come.

Q. What do you feel are the biggest challenges to getting great creative work through to launch?

A. Each person may have a different idea of what a great work is, but my standard is ‘How much of a positive influence has it had on the world?’ A completely new idea that did not exist before can completely change our lives, but sometimes a basic idea can become powerful when it meets timely execution and excellent completion. I believe that making optimal choices in every step of the process, from the beginning of the idea with the creators' one-line memo to every minute and every second that consumers experience in any form, comes together to create a great work. In the process I just mentioned, the compromises that creators make that test their concentration and patience can be said to be difficulties that impede the sophistication of creativity.

Q. MAD STARS is your “home” award and festival. What do you think is its importance on the global awards stage?

A. Modern society is intricately interconnected across geographical borders, with real-time sharing of countless aspects of life. We've identified common challenges plaguing us and discovered services that can enhance our lives. In many areas, we've even reached a consensus. Hence, I believe that any solution addressing universal human issues, transcending cultural and regional boundaries, possesses the fundamental qualifications to shine at a global awards ceremony. Nonetheless, as the adage goes, ‘God is in the details’. A thorough and nuanced approach that respects the uniqueness and diversity of every culture, ethnicity, and locality will undoubtedly garner more attention. 

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“Advertising isn't just about ideas; it's about bringing those ideas to life to make a meaningful impact on the world.”

Hyunjung insights extend beyond young creatives—they serve as a guiding principle for the entire creative industry, emphasizing the importance of collaboration and growth.

Next summer, MAD STARS will showcase groundbreaking ideas and emerging trends with AI technology under the theme 'AI-vertising: The AI Advertising Marketing Era'.

Stay tuned for more innovation and inspiration!

[daftmooncretin]

spock’s room decor is actually fucking bonkers. The weapons??? the big red velvet curtain??? like ok phantom of the opera go crazy.

for reference jim’s room has some photos and a plant so we can surmise this is uniquely a spock being a dramatic weirdo thing

[jedi-starbird]

Palpatine: My boy, I'm afraid to report that Master Kenobi is very likely sleeping with your wife.

Anakin, who knows for a fact that Obi-Wan is sleeping with his Commander, a good chunk of Ghost company, the Organas and Quinlan Vos: ...where is he finding the fucking time???

Palpatine, oblivious: Oh I've heard from some very reliable sources that-

Anakin: *pulls out a spexcel spreadsheet, the 3rd System Army's shared spoogle calender and a calculator*

Anakin: Your Excellency. That's just. not logistically possible.

[syndullahera]

Padmé Amidala in a deleted scene from:

ATTACK OF THE CLONES (2002) - dir. George Lucas

[captain-mozzarella]

I headcanon that all of Yoda's finest teacups were made by younglings

In fact most masters of the order's finest teacups were made during crèche crafting time when the kids were learning pottery.

[secretly-a-trekkie]

"I can't not hate you for that, a little"

[thelastd0mino]

doing this reminds me of older fandom culture so i hope its nostalgic for y'all too

[tyquu]

Skybridger week day 2: No Order 66 AU! Featuring some irresponsible padawans who’ve lost track of time, and some bonus baby doodles.

Was initially going to try do a drawing of them as fully fledged knights too, but alas, never quite got that far.

[seldomsee]

the chokehold that one bathroom conversation has on me is unreal. Odile i love you

[harmonysanreads]

I NEED MORE PUPPY PHAINON, imagine that his beloved was offended by him, and he literally walks on his knees after her, asking for forgiveness, lol

Can be read as a continuation to this piece.

Phainon has become more partial to hating silence in his recent years.

It wasn't always this way though and in certain conditions, he finds himself craving a particular flavor of silence. But in the other, majority of cases, that deafening vacancy of noise reminds him of memories he’d rather forget. To placate that discomfort, he embellishes the void with sound no matter how small, or with his own voice.

Still, the ache is manageable, not voracious enough to make him dramatically restless. Where this faint modicum of control fails as well is when you, in all your cruelty, cast that curse of silence upon him as a direct consequence of anger.

In the name of the Titans, he prays you’d scream at him, hit him couple of times, destroy his house and belongings — anything, anything besides this nonverbal torture he can withstand. But he's not one to dwell in unfair complaints. Especially when your downturn gaze, pressed lips and crossed arms affirm so loudly that he's messed up.

By now, he’s exhausted almost every tactic in his arsenal to get you to acknowledge him again — apologizing, pinching his ears, making funny faces, wrestling a titankin and two whole repeats of that cycle. But you didn't let this opportunity go to waste in showcasing how good you’ve gotten in keeping a blank face in truly tumultuous situations, much to his chagrin in this instance.

It's only when you, most likely fed up with his antics, started to walk away that he scrambled to try again.

“My sun, my moon, my star, my light — please, please please please, look at me? Just once?” you're halted by a tug at your sleeve. A twinge of something softens your resolve as you realize how Phainon remembered, wrestling with his desires to not touch you until he's earned it again.

You can feel the weight of his eyes on your back, you pray that he didn't notice you waver. You steel yourself and stubbornly keep the act steadfast, conflicted before dropping the charade in favor of melting into his arms and forgetting altogether. But you can't, you’ve already promised to wring the confession on the errors of his ways this time.

You glare at the splinters in the earth, “Haven’t I told you once? If you keep calling me things that will never be yours, I might just become the same.” it takes everything to keep your voice even.

You don't need to look to picture Phainon's sure dumbfounded blinks, the churning and turning of metaphorical cogs as they shift in his head, neurons firing and synapses piecing together the implication of your cold comment.

You make the mistake of expecting only a gust of wind and are hit instead with a fully powered storm, in the form of a dull thud that you recognize as the hero’s knees hitting the ground when you're forced to spin as his arms find refuge in clinging to your thighs.

“I’m sorry, I'm sorry, I'm sorry — I am so SO sorry. I promise I won't do it again, I swear on the Flame-Chase — no, I swear on Aedes Elysiae that I will never do it again! If I do, may I face a fate worse than death itself. Just… just please, forgive me.”

There's an ache in your heart, sudden, quick and flighty. Kephale's light cradles you both, the corners of Phainon's eyes shine with something. By instinct, you try to escape the painful grasp of the hero, try to. Stumbling a few steps in what you intended would create space, resulting in Phainon getting dragged alongside your movements — sans a care in the Deliverer’s countenance.

“Phainon, I'm going to fall if you don't —” you try to bargain and fall, you do.

One ghost of a touch against the pavement is all you recall, so faint it can be disregarded completely. Your gasp gets muffled in something soft and firm, a mix of the perfume you recognize as yours and something else too convoluted to remember in the heat of the moment canopies your senses.

When the brief storm settles, a sigh slips past your lips. You don't even need to look up to know where you ended up landing.

But an insistent grasp angles your gaze against your wishes upward, you don't offer further resistance as pity grips your heart, “My dearest, beloved, my love, honeycakes with whipped cream on top, my life… won't you show me mercy?”

You calmly maintain Phainon's gaze, searching his face for any trace of dishonesty. The glossy blues of atonement prompts you to be petty one last time, “You don't care much about your life though.”

At this, Phainon completely deflates, collapsing in your arms. “Oh come on! Will you just say yes?”

At the faintest chime of the giggle you fail to quieten, he burrows further in the crook of your neck, arms coiling with a force you're no stranger to by now. Phainon shifts to adjust your position on his lap and changes tactics at the last moment, seizing your momentary lack of guard to launch an aimless attack of kisses.

You can only thank the barren side of Okhema city you two had chosen now, you do not want to think of what you’d have to do to get him off of you had this been a crowded place. The agony that came with the thirty something minutes of deprivation Phainon tolerated is much prominent, a burn lingers around your cheeks and neck. He refrains from completely leaning towards your lips though, still mindful that you haven't yet affirmed in words.

“Okay okay! You're forgiven, good heavens.” you heave, Phainon's exclamation of joy gets lodged in his throat prematurely, “But, you'll be sleeping on the couch today.”

You regret uttering that almost instantly, it's as if every particle of the hero’s life force has been drained mercilessly, appearing as though he might really cry this time.

You avert your eyes, forcing a sigh, “Ah, well, nevermind. You can sleep next to me — but I'll still be keeping a pillow barrier in the middle! Don't forget I'm still… still mad at you.”

As if on cue, Phainon springs back to life once more. Perhaps it's just your enervated eyes, but apparitions of what you can only assume to be puppy ears flick to and fro on top of his head. Caught in a trance, you reach out to ruffle those snow-white tresses and your lover melts.

You know your imposed punishment won’t last for more than ten minutes into the slumber and you’ll be coaxed with these antics again and again. But for this moment, you suppose it won't hurt to allow yourself to indulge and believe, that everything is okay.

[galehowl]

gives my annual "most mishandled and ruined Star Wars villain" reward

[keferon]

The tac net crash chapter is one of my favorites so far~

Ah and. Guess what. I just discovered that including this post, I made 50 pieces of fanart for Mistakes on mistakes until.. I’m so sane and normal about this story can you tell👍

[sugarfortia]

Out on a secret quest (antique shopping)

[sesamestreep]

speaking of “day of the dove”, it deserves to be famous just for the part where the Klingon captain is talking to Kirk and Spock and his wife who’s just been beamed aboard comes up and starts laying into him and he goes “my wife and science officer” by way of explanation and introduction and it cuts to Kirk and Spock looking at them like this for no real reason

which could mean nothing