#Gen Z pop

[gobjr]

RC COLA PHILIPPINES - "CheckMoMataMo.mp4" Ad (2020)

The unsettling yet profoundly meaningful advertisement by RC Cola entitled "CheckMoMataMo.mp4" aired in December 2020, shows a band of four practicing and rehearsing when suddenly the group's lead vocalist stopped, expressing unhappiness and disconsolation in the middle of rehearsal, thus, causing confusion within the band. With this in mind, the advertising showcases the lead vocalist extending and rotating her arm, revealing the RC Cola inside her arm. At the same time, she describes how she differs from the other members of the group. However, a group member quickly assessed her feelings, removing their sunglasses and exposing their eyes as an ice dispenser. This demonstrates how the ice complements the commercial drink RC Cola. Hence, the advertisement's unpredictive nature references and emphasizes that regardless of the distinctiveness and differences you feel around people, someone will always make you feel at home and like you belong, complementing each other.

RC Cola Philippines was known for advertising bizarre ads with deep meaning; thus, the mentioned advertisement gained 7.2 Million views, with its central target audience being Gen Z or the post-millennial. As a result, this advertisement aimed to appeal to and distinguish the brand in the minds of Gen Z drinkers. Although the advertised product was a carbonated drink, also known as RC Cola was generally not healthy as it contains much sugar causing diabetes and weight gain, which may be viewed as promoting unhealthy living among the Gen Z audience. It is essential to mention, however, that RC Cola Philippines was recognized for pushing and advertising bizarre adverts with significant value in society, reflecting people's lives and minds, particularly Generation Z. Moreover, the advertised product does not contain forms of Media Manipulation; still, it was able to capture the attention of the viewers, mainly Gen Z, due to the absurdism and unpredictive nature of the ads, which then reflects Gen Z's laissez-fair attitude toward everyday decisions resulting to increased attention to the viewers and Gen Z.

In all, the commercial ad for the product RC Cola was a bit unsettling yet creative and meaningful, which was a total success and effective in terms of the target audience and increased sales. According to (Neil, 2021), sales of RC Cola Mega in the Philippines surged by 67% after its video campaign went viral online. Hence, within 24 hours after its debut on December 2020, the commercial received 130,000 shares and 203,000 responses, was the top-trending subject on Twitter for two days because of its bizarre and creepy subject matter with a profound deep meaning behind the actions, which appeals to the hearts and minds of the Gen Z in this generation.

References

Beer, J. (2020, December 15). This ad proves that commercials need to get weird again. Fast Company. https://www.fastcompany.com/90586284/this-ad-proves-that-commercials-need-to-get-weird-again

Diaz , A.-C. (2020, December 9). This is the weirdest ad we’ve seen all year. Ad Age. https://adage.com/creativity/work/rc-cola-basta-rc-cola/2300386

Neil. (2021, February 4). RC Cola sales soar after viral ad. BusinessWorld Online. https://www.bworldonline.com/corporate/2021/02/05/342938/rc-cola-sales-soar-after-viral-ad/

The strategy behind RC Cola’s basta campaign in the Philippines. (2021, July 20). Contagious. https://www.contagious.com/news-and-views/insight-and-strategy-behind-rc-cola-Filipino-advertising-campaign

[dizzyfizzydarling]

2021 // 2024

[unbfacts]

[gods-favorite-autistic]

People who are like “Omg gen z theatre kids only know *proceeds to list every single musical that came out after 1999*” are the most annoying assholes like hey maybe we just don’t like shit from the 1960’s or we have specific tastes have you ever considered that

[favidolsinsp]

Jenna Ortega

[tattoorue]

[curiositysavesthecat]

*This poll was submitted to us and we simply posted it so people could vote and discuss their opinions on the matter. If you’d like for us to ask the internet a question for you, feel free to drop the poll of your choice in our inbox and we’ll post them anonymously (for more info, please check our pinned post).

[oddvanilla]

PLEASE EXPLAIN WHAT "SKIBIDI" AND "SIGMA" MEANS I'VE BEEN TRYING TO FIGURE IT OUT FOR A WEEK AND IT KEEPS POPPING UP IN YOUR BLOG AND I'M SO CONFUSED 😭😭😭😭

AAAA I love people who ask me open ended questions,, you're basically allowing me to yap 🫶🫶🫶

It all starts with Gen Z, you could say. The thing with Gen Z is that we're so sarcastic it's CRAZY. I mean, we got lots of terms that millennials can barely wrap their head around. It's like only we can understand this dumb humour. Like obviously, we say "rizz" (short for charisma: a charm) and "GYATT" (usually popular in African-American environments, short for goddamn),, but the thing is, we say that stuff ironically (in a sarcastic manner).

But there's Gen Alpha, basically people who are born after 2010 (until 2025, starts gen beta). And these kids are like brainrotted to the EXTREME. Keep in mind, brainrot usually means people who are too chronically online and sometimes can only speak in internet slang...weird. Gen Alpha is responsible for creating or popularizing some terms. These include a LONG list, I'll try to explain as much as I can here...

Sigma: the equivalent of alpha, an individual who's viewed as dominant.

Skibidi: short for Skibidi Toilet, a series made up of short videos created by DaFuq!?Boom! On YouTube.

Cap: a lie. Usually used in phrases like "No cap!" (No lie) Or "That's cap!" (That's a lie)

Slay: Something done impressively or greatly. Usually used between females but it's NOT restricted to that. used In phrases like "you slayed that/you ate that!"

Sus: Suspicious, unsettling

GOAT: abbreviation for "greatest of all time". Like in "Ronaldo/Messi is the GOAT"

Clout: popularity. Example— "I did that for clout"

Flex: to show off

Bop: Bae of plenty, someone who is seen as a player

Cancel: Cancel culture is pretty much getting celebrities banned off social media platforms. For example, many people want to cancel Andrew Tate.

Noob: newbie, someone who is a rookie. Either new to a game or bad at a game.

Drip: how cool your outfit looks. Like seeing a kid with a hoodie and saying "Damn, that kid got drip!"

Dope: The equivalent of Rad, something that's cool.

Dupe: yes, there's a difference. Dupe is like a knock off or a fake.

Lit: the same meaning as dope. usually something fire, as in it's awesome.

Stan: to be a huge fan of someone. Others can interpret it as a stalker fan, but the first definition is more popular.

Fanum tax: popular streamer Kai Cenat is friends with another streamer known as Fanum. Fanum often appears in Kai's streams to steal food from Kai. Fanum tax has become a popular term between fans indicating someone is stealing your food. Sometimes used in percentages. For example, my best friend casually fanum taxes 85% of my lunch every other afternoon.

Mewing: a technique used to sharpen your jawline, where you put your tongue at the roof of your mouth—often not allowing you to speak.

Edging/gooning/surfing: (Sorry asexuals..) a sexual practice involving controlling your 0rgasm.

Glazing: to over-hype something or give something so much compliments and attention it has gotten cringe worthy.

Tweaking/tripping: to act energetically or even unintelligently under the influence of crack/drugs, used sarcastically.

Aura: an imaginary calculation method of how much power or reputation you have. For example, falling In front of a group of teens means you have lost aura, or power. You can say that's -500 aura (points). Or maybe helping a homeless man. That's +5000 aura. Memes go around like "the golden dog", a card that makes you immune to losing aura.

Of course there is MUCH more. and Gen Alpha creates new terms every other weekend that it's starting to get tiring keeping up with these trends. Unless you're on the internet 24/7/365, then you'd surely know all of these and spontaneously use them. But I don't, so there's a lot I missed here, at least i believe so😭😭

The problem is, gen alpha uses all these different words and terms UNIRONICALLY. Meaning that they're actually serious. And oh, trust me they will look at you weird when you use an outdated word like "lol", "yas", or "YOLO".

So... Who can we blame for this ridiculous behaviour? Obviously, no other than millennial and generation Z parents. In my personal belief, Gen Alpha being on the internet from such a young age is seriously a bad idea. I mean, I have not one, but TWO (2) gen alpha siblings. You can imagine how hard it is from me... My 5 year old cousin goes to kindergarten and he says that he "rizzed" a girl at his class, which got him +10000 aura. Yeah, even I can't believe what this world has come to.

But from another perspective, we can do nothing about it. Maybe it's a good thing to let gen alpha on the internet? After all, we can't keep taking steps back, saying we need to quit phones and cellular devices in general. All we can do, really, is just let the future unfold. A few decades away from now, Generation Gamma or Delta or whatever, is gonna be laughing at gen alpha saying they're as old as time, probably holding a portable toilet in their hands. we never know what the future brings us🤷‍♀️

So that's it, sorry for answering your silly little question with a whole essay 🙏 thank you all for coming to my ted talk.

[raspberrysmoon]

guys im seeing the word muse going around. what does it mean. like i know the definition but no damn way tumblr is discovering what its like to have a muse enough to circulate it? i am so confused? do we have muses now? cuz thatd be sick as fuck but no way right

[youshouldbesad]

theyre so real for that

[dizzyfizzydarling]

Billie Eilish and Olivia Rodrigo at the 2024 Grammys!

[margareturtle]

Jem: you’re a shadowhunter, Kit!

Kit: and you’re a wizard, Harry!

Jem: oh no I’m not a wizard, but Tessa is a warlock and my name is Jem :)

Kit: BAHAHAAHAHAHAHA

Jem: Kit are you ok? Why are you laughing?

Kit: *wheezing* sorry, it’s just you telling me I’m a shadowhunter, next you’re gonna be telling my I’m a lost faerie prince 🤣

Jem: umm well

Kit: oh really?! Well in that case tell my grandmother the queen that I am awaiting her arrival to claim me as her heir and give me a magical makeover

Jem: I don’t think that you’d want the Seelie Queen to—

Kit: *sigh* I can’t do this, are their any shadowhunters who can appreciate my pop culture references bc I’ll stay with them if I have to associate with the *shadowhunters* at all

Jem: Well I wanted to ask if you would consider staying with Tessa and I? I could help you train with your powers.

Kit: Ohhh I see, you wanna be the Obi Wan to my Luke,, ok ok I could get on board if their are powers involved

Jem: that we have to discover, but I have faith as I have helped Herondale’s in the past

Kit: Herondale?? Wait you skipped the part where I’m a Herondale, that’s like a big name for shadowhunters right? Does that mean I have to pick between shadowhunter and faerie royalty?! That’s like picking between basketball and the musical!! I am the real troy bolton omg 🤯🤯

Jem: oh well, don’t worry too much yet Kit, you have time!

Kit: I have— what? I was kidding, omg were you not?!!

Jem: No, I was not

Kit: OH FU— BAHAHAHAAHAHAHAA

[kens-puku]

Y'all are gonna think I'm so weird.

But I'm running with this idea I've had for a while for my mcl ocs. Well, other than the actual other mcl ocs I've made.

It's part lazy, part bizarre.

Clones.

Yep, clones.

My MCL NG oc is a clone of the original Puku, but different. I haven't figured out the details yet, but it's like what I did with Pukun, Puku's male clone. It has the idea of a type of clone theory idea of nature vs nurture. The DNA and nature of the puku clones is the same, but the nurture is always a bit different depending on circumstances. Puku "prime" is the parent of all the clones made, but Puku "prime" had a different parentage and upbringing than the clones. Not to mention, the events of each mcl game has different outcomes for clone Puku.

This Puku has -teal- hair and is a zoomer, I guess. Raised by Puku "prime" and has the existential grappling of dealing with being a clone in general.

There's... still a lot of ironing out to do. Like... Where does Kentin fit into all this? How should I incorporate the family given to Puku 2.0 in New Generation?

Why am I giving this plot to an MCL OC!??

lol

[kxshxn]

GOOD DRIP 💧

[fashionlandscapeblog]

That older generations always criticized younger ones' taste in music is no novelty (old man yells at cloud). It's a fact of time and aging (when we become older, we're less flexible + tolerant to new ideas). Furthermore, traditionally, older generations criticized newer ones because of being 'too rebellious', 'too loud', too 'progressive in ideas' and 'too out there'. However, when a Gen Xer criticizes Gen Z's music it is quite often because of the opposite: it lacks the rebelliousness, loudness, and experimentation our generation's music had. Rock, the ultimate loud, iconoclastic, and rebellious genre of music is basically extinct. The Gen Z top 40 is traditionally poppy and agreeable with the status quo. So doesn't it seem the opposite? Am I really old, or is this generation too conformist in terms of music? Bob Dylan called this generation's music 'too smooth and painless' and people being now 'pill poppers, cube heads and day trippers'. If that's an old man yelling at the sky, is the average Taylor Swift listener an iconoclast and a punk? Am I the only one who doubts the latter?

P.S. There has never been in history more diversity and creativity in music than there is now in the Internet/Information era, yet music has never sounded more the same and you gotta spend hours to find something listenworthy outside the top 100 on Youtube/TikTok, while we, Gen Xers had experimental/alternative music in the Top 40 (admittedly, amongst a LOT of crap). Gen Z is politically superior to the coward Gen X, a big part of it is the contemporary 'hippie' generation, just not in terms of music, and that's what this rant is all about.