#marketing cultural

[talentos]

“Día de Muertos en México: Cómo el Cine y la Mercadotecnia Internacional Han Revitalizado la Tradición de las Catrinas”

Ing. José María Noriega C.A.S. La integración de la mercadotecnia en las tradiciones culturales, como el Día de Muertos en México, ha demostrado ser un fenómeno fascinante. Esta celebración, rica en simbolismo y significados ancestrales, ha trascendido sus raíces para cautivar al mundo entero. En el corazón de esta evolución se encuentra el trabajo de artistas como José Guadalupe Posada y…

[khruschevshoe]

You know, it's rather interesting to me that Taylor Swift's parasocial relationship with her fans is honestly more akin to a YouTuber than a writer's. When I scroll through her tag on tumblr/Twitter, it's far more regarding the connection to her personal life/relationship developments than the actual metaphors/fictional story she might be telling. Everything comes back to how her songs reflect back on her relationships with Joe/Matty/Travis/Jake/insert ex-boyfriend here. And what fascinates me about it is that even though she complains about it, she leans into that very perception because it strengthens the parasocial bond.

The marketing for TTPD so clearly being about Joe Alwyn and the songs to Matty Healy. The marketing/video for Red TV so CLEARLY being about Jake Gyllenhaal, with so many of the new lines in All Too Well specifically being digs at him (I'll get older but your lovers stay my age, casting an actor that looks like him for the video, specific lines in I Bet You Think About Me). The fact that songs like Getaway Car and Bejeweled and Gorgeous and London Boy and Lavender Haze being picked apart at time of release and long after for signs of relationships crumbling. The way she uses surprise songs in relation to her relationship development with Joe/Matty/Travis. The damn TTPD "stages of grief" playlists where she deliberately undid/changed the meanings of old songs just to keep her audience speculating on her love life.

It's not sexist to point out that her wielding her love life is a marketing tool and that the strongest connection to her audience isn't the strength of her writing/the composition of her music- it's her deliberate crafting of a connection between her music and her personal life, leaving the audience invested in her music as an extension of Taylor the Person/Girlfriend rather than Taylor the Artist.

[muffinlance]

I'm barely to the massacre and I can already tell I'm going to be screaming at every this-makes-no-sense decision made by the writers (your temple is under violent attack, and you evacuate the kids... to a barely enclosed corner in a prominent temple room? Instead of to the hundreds of sky bison that were highlighted as flying in earlier? Why?) (And Aang left to clear his head and think instead of to run from his duties? That's such a less compelling plot arc?) (And the show had him briefly monologue about being a goofy kid who loves pies and his friends instead of using the extended temple scene to show any of that? Didn't want to pay more child actors, did you, Netflix?)

Yeah I'm just. Going to be screaming at the screen instead of enjoying this. Different decisions aren't necessarily bad, but when those decisions seem to be in the direction of "show a man burning alive before we even get to the on-screen massacre" this is just... not the show for me.

[leocadra]

Karlskirche, Vienna, Austria.

[obstinaterixatrix]

here are all the recs I posted for femslash february 2024...! each individual rec post can be found in my femslash feb recs tag. I actually thought I wasn't going to be able to do this because work got super chaotic, but in the end I couldn't bear to skip out on a leap year. that's a whole extra day for yuri.

last year I focused on official releases, so this year I wanted to focus on series that aren't technically officially available (plus a french-japanese film). fan translations are always a dicey for artists/translators/publishers/etc because obviously they need to get paid... but yuri's already such an overlooked genre that—in an official capacity—we end up with a couple drops from what's already a pretty small pool. I read hana to hoshi about a decade ago, and I keep submitting it to the seven seas survey for licensure! and yet!! no dice. and even when there are official releases, sometimes they just... disappear!? wish you were gone was licensed and then taken down, so for a while the only way to read it (if you missed out on buying it) was the fan translation. I think it's important to support artists and official releases, and also, to appreciate the thankless endeavor(/crime) of scanlation.

hope yall find something you like!

[letterful]

Jean Madar, chairman and CEO of InterParfums Inc, recently told Bloomberg that fragrance is part of a person’s “core identity”. And while cosmetic companies can face criticism for conflating external products with existential outcomes [...] perfume conveniently sidesteps the problems of the flesh. It’s not trying to change how you look, but how you feel, and, for the span of a spritz at least, it does. In the age of wellness-as-beauty and neurocosmetics, the science of scent is marketing gold.

[...] I wonder if what we’re after here is not a sense of self but a (related) sense of life.

I say “we” because – despite my documented skepticism of beauty brands – I, too, am powerless against a good perfume ad.

Last month, casually depressed and subconsciously seeking comfort and some sort of release, I spent $240 on a scent called Tears by Régime de Fleurs. “What a luxury to weep,” the website read. It described the perfume as “emotion in liquid form, the romance and the sadness”. It promised “nostalgia” too, with notes of lilac to remind me of my grandmother’s front yard and frankincense to call up childhood Sundays spent in incense-blessed church pews. I suppose I wanted Tears to take me back to a time when someone who loved me baked me cookies every week, when I believed in God and goodness, and life stretched ahead of me in an endless expanse of hope and potential.

Of course, it didn’t do that. It smelled fine. I felt something, for a second. But I was still me, and I was still mostly numb.

I thought of that perfume the other day while reading the preface to Henry James’s 1902 novel The Wings of the Dove. James summarized it as the story “of a young person conscious of a great capacity for life” – someone “passionately desiring” to “achieve, however briefly and brokenly, the sense of having lived”.

Something clicked: how to explain Tears if not a brief and broken sense of having cried?

[abnormalpsychology]

“the dessert you don’t have to feel bad abt!” “guilt-free snacking!” “all the flavor none of the regret!” skill issue

[thrifted-friends]

vintage teapot 🫖

[not-gray-politics]

Trans women. I'm grabbing you by the shoulders and yelling. YOU DO NOT HAVE TO BE SKINNY TO BE FEMININE AND PRETTY AND CUTE. PLEASE STOP MAKING DIETS PART OF YOUR TRANSITION GOALS. WEIGHT LOSS IS A SCAM. I LOVE YOU. TAKE CARE OF YOURSELVES. YOU'RE BEAUTIFUL.

[inner-space-oddity]

I love that part of Tumblr culture is just remembering all the weird stories we read in English class

[taylorvaughnsaidso]

harris/walz marketing team is a genius though for this...

edit:

[cherry-pop-elf]

Farmers Market

Bill Weasley x Reader

((Can be read as platonic because there needs to be more platonic fics :>))

Summary: You wanted to go to your local farmers market. Get some fresh foods, see interesting things, just have a nice day. That’s when you see a new stand pop up. How could you resist? Not every day you see a gaggle of red heads

You just LOVED visiting the farmers market. Once a week, you would visit. Given it was in such a close walking distance, it made life easier. Fresh food for good prices. How could anyone refuse such a thing? A favorite routine to enjoy.

With your basket on your arm, and outfit dusted off, you were off to the little slice of heaven. Just walking down the street. Giving a wave hello to your neighbors, and having pep. Was always so nice to just get some fresh air. Was a perfect day. Just the right amount of sun, and just enough breeze to keep the heat low. You just adored it.

When you arrived you visited your favorite farmers. Saying hi to them, and picking out your favorites. With how often you visited, they always made sure to set aside the best for you. Supporting local farmers is the best, and it’s appreciated after all.

As you did your routine, you noticed a new stand. The little pop up was quite eye catching. Bright colors that catch attention easy. Said bright colors being brilliant red hair on each person there. You had never seen hair of such a shade like that, unless dye counts. Can’t be dye, since the smallest of the children had that same wild shade. Had you invested quickly, and you were soon walking over.

“Well hey there-!” You assumed the oldest said, as he was having a little girl on his hip. Cute little pig tails, and snuggling her tightly. Protective of him, and clearly defensive of anyone who got too close. Must be the youngest, and the baby girl.

“Hey. I haven’t seen this little stand before. You knew here?” You asked, as you looked around. It just had so many things. Hand made paper, soaps, fruits and veggies, meats, and many different types of hand made things. Plenty being sweets.

“Yep. Names Bill. Bill Weasley. That guy over there is Charlie, that guy with the book is Percy, those two trouble makers are Fred and George, the one talking to mum is Ron, and this little girl is Ginny. Yeah uh. Mum has a lot of kids.” He chuckled, as the baby sister kept playing with his ponytail. Had you giggle, as she yanked on it. Making him squeak, and her giggle.

“What can we do ya for?” He asked, as he tickled his baby sister’s tummy. Made her squeal in delight, as she kicked her little bare feet. You adored how sweet he was to the little girl. So full of love.

“I was actually interested in those tins. With the sweets-“ You asked. That seemed to catch the twins attention, and they weee quick to be side by side with their eldest brother. Big, proud, smiles on their freckled cheeks.

“Those sweets were hand made by these two. Don’t worry, I made sure none of them will turn you into a newt.” He teases, as the twins have a pout. Regardless, they were quick to pick the tins up. Excited to share.

“This one tastes like grape! Grapes my favorite-!” “And this one tastes like oranges! Oranges are MY favorite-!” The twins would echo each other, as they explained what those candy’s were. The hard candy, the chewy kind, just such confidence.

“Percy is the one to make the hand made paper. He’s pretty proud of that. Ron and Ginny help with the soaps. That leather-? Me and Charlie. Charlie and I would hunt for a bit, and turn the leftovers into soaps and leather. No waste in this family.” Bill would explain, as he would hand Ginny off to Charlie. She gave a huff, but that second sibling was quick to entertain her.

“You are all quite talented. It’s admirable.” You would admit, as you were in awe that people so young were able to create candy. GOOD candy no less, as you were offered a sample. It was like heaven. You couldn’t compare it to any other candy you’ve had before. It was beyond words.

“We all have a talent for something in this family.” Bill would shrug, as if it wasn’t a big deal. You thought it was. You found your new favorite table now. You just had to. These kids deserved to know their hard work wasn’t for nothing.

“I’ll have this, and that, and that-“ You would pick out. Sure it was going to be a bit pricey, but this was your spending money for a reason. Besides, it went to a clearly well deserving family. The way those twins were beaming was just to much to handle.

“MUM MUM-! WE SOLD OUR CANDY-!” They were cheering, as Bill would chuckle. Hardly could count the change, as the twins were jumping for joy to their mother. The woman giving them a tired, but proud, smile.

“Means more than you know. Mum is uh….Complicated about the twins wanting to grow up to be inventors. Like I get it, but exactly a job that can be successful.” Bill would whisper to you, as he would place the items in your bag. You gave a nod, as you watched them bounce in pure joy. So proud, and happy. They deserved the support.

“Will you be here next week?” You asked, as he smirked. With a nod. “Yeah, for sure.” He winked, as you chuckled at the banter you shared.

“Hypothetically-“ “That’s a really bug word-“ “Yeah. Anyway, what would happen to be your favorite flavor?” The twins would ask you, with those big doe eyes. How could you resist? You told them, and they were quick to huddle to a corner to brain storm.

“Be careful. If they like you too much, you’ll be pranked to hell and back.” He warned you, as you brushed it off. What’s the worse they could do?

“Can’t wait to see you again. Those two are going to never shut up about you now. Their ‘first customer ever-!’ They’ll cheer.” He was sounding more proud than the twins were. You admired that greatly. He clearly wanted the twins to succeed at their dreams. Made your heart warm.

“See you soon-!” Ginny would wave, as Charlie would mimic her tiny wave. You would return the gesture, before taking your leave. Still able to hear those twins cheering and bragging to their siblings.

When you finally returned home, and unloaded your things, you noticed something odd with your items. Made you think.

For starters, you swore the candy you had bought had changed color. Somehow brighter than it originally was. The paper you got as well was off. You swore the black specks on it were moving. Made you worry they were bugs, but you touched it to feel nothing. Another odd trait was there was a little note.

“Come to Ottery St. Catchpole sometime. You can’t miss us. Hope to see you sometime. William.”

Suppose you made a bigger impression than you thought. Had you giggling with excitement, that you completely missed the fact that a runt of a gnome had climbed out of your still packed bag. Quick to make itself cozy in your backyard.

Guess that’s what you get for talking to strangers.

[70sscifiart]

My art book just got a lovely shoutout in the Financial Times!

(This is only the latest reason why your dad will appreciate getting this for the holidays)

[nando161mando]

Who ya gonna call?

[itellmyselfsecrets]

razor ads "that's right, we're not like those stuffy old squares who try to control your body. we're not afraid to say it: i'm a woman, and i love shaving my armpits! yeah, we went there - we said the word: armpits. *airhorn noise* *record scratch* uh, yeah, women have hair! wild notion, right, grandpa? we'll get used to it! except don't get too used to it, because it's gonna get shaved. for feminism

[fatcultureis]

fat culture is XL sizes not fitting you and having to look for explicitly plus size stuff and pay 30% more.

fat culture is