#and lose all the old people

[baejax-the-great]

I know everyone is freaking out over the algorithm, but I think this is more worrying:

This to me sounds like they want to change the website to look and feel like twitter.

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.

[symphonyofsilence]

Let the poor man rest.

[blueskittlesart]

i hope everyone in nintendo’s management department dies and goes to hell no matter what and i’m not kidding

[ghost-bxrd]

Prompt:

It’s not that Jason forgot, per se.

But between smuggling a toddler out of the League of Assassins, trekking halfway across the world, and finding a suitable hiding place that’s also child friendly… well, it kind of slipped his mind that he’s supposed to be… dead.

Something that comes back to bite him in the ass when he takes Dami out for some ice cream and just so happens to run into non other than Brucie-fucking-Wayne

[territorial-utopia]

Huzzah! It's birthday time! I'm slowly accumulating more and more things I like (latest additions this vest I made and a travel typewriter! Still need to fix the latter one though)

Sure has been a year.

[clownsuu]

no silly 😔😔💔

Spooki month gettin REAL spooki this year 💔🥄🥄

[fastianini]

Valentino Rossi & Marc Márquez

[ happy (belated) 9 year anniversary to sepang 2015 aka the one weekend everything went wrong, everything changed and that still haunts motogp to this day <3 ]

history of man by maisie peters

[pansyfemme]

i have been a ball of depression lately as well as my physical health worsening pretty severly this past week due to stress and so my friends have been. trying so hard to get me to get out and do things and its very sweet but i feel bad because the whole time i’m just a total mess

[chiquilines]

Damn so everyone was as starved for miryumi content as i was? Have another treat

[demadogs]

stranger things season one 2016 was so fucking incredible. it exists as an entirely different entity to me than the rest of the show. you literally just had to be there. to this day nothing has ever come close to the amount of universal love for a fictional story that stranger things first received. ive been chasing this high for eight years.

[piko-power]

My Personal Headcanon On Why Amy's Love For Sonic Died Down Lately (and their dynamic)

When they were younger, Amy's love for Sonic was pretty extreme, and Sonic was, understandable, uncomfortable for the most part. He knows she means well, but that girl needs to calm down.

She can fight, but sometimes her hammer could only stun her enemies for a while. (It took her a long time to get rid of that robot that has been chasing her around Station Square.) She wasn't fully independent yet, even if she fought on her own a couple of times.

She often follows Sonic and his friends around. She is part of the team, but she was not a strong as she is now at the time yet.

She admires Sonic. A LOT. And Sonic knows that. Obviously, he could only run away from something like that, since he is NOT ready for that kind of thing, and whether Amy takes the hint or stop, she still loves him.

...BUT, I think things were slightly starting to change between her and Sonic after Lost World.

Remember this line?

You remember that? Okay, okay. Here's another totally unrelated question:

Before the events of Lost World, when was the last time Amy said "I love you" to Sonic out loud?

...YEP. 😈 (Unless I'm missing something, let me know lmao)

As more games and adventures come out, the characters get slightly older, and Amy is 12 to 13 now, and she is most certainly at that age where her body starts to change, but especially on how she views Sonic.

She knows she loves Sonic, but it was this moment during her change where she actually wanted to admit that she loves him.

I believe that Amy was all about sharing her affection to him not through confessions, but through obvious hints. Sonic totally got it, and there was no need to confess. Sonic knows she loves her.

...But she never said it. And she almost did, but she never did again for a while.

I think this was the moment in her life where, oh, God, she actually loves Sonic. SHE LOVES HIM, WHAT.

And she was looking back at all the times she had with Sonic that she can now see were unpleasant to Sonic (At least that's what she thinks) and that's probably why she isn't so expressive about her love to him than how she used to back then.

She wasn't sure what to do with this realization, and sets aside it for a while, and nearly stayed as her casual, peppy self... until the Eggman War happened.

During the 6 months of being with the Resistance, fighting Eggman's army all day and all night, all she can think of was Sonic.

She dreams that he still with not just her, but with her friends. She just wanted to see Sonic again, she just wants to be with her hero again.

But I'd like to think that she was also thinking about how she used to treat Sonic back when they were younger, how Sonic would almost always run away from her whenever she asks him out, or always look so uncomfortable whenever she gets so close to him.

Cringing at those memories big time, she wanted to change and hopefully when Sonic is okay and comes back, she can be better for him.

...Or will he still find her uncomfortable regardless? Would he even be happy to see her at all if he did survive?

But, hold on! She can't just give up her love for Sonic! He made her who she is today! A peppy, nature-loving, hammer-swinging, confident, brave... loud-mouth... annoying... Sonic obsessed... weak... pathetic... lonely little girl.

If she gives up on Sonic, it'll be like she gave up on the one hedgehog who saved her life. If she didn't she'll still be the same ol' Amy.

I also like to think she had parents a long while before she met Sonic, and was even expecting a little sister, but a robot invasion happened from where she was and attacked her parents and instead of trying to save them, after getting hurt, she ran away, hoping that they'll come back okay. But they never did.

She was all alone, and needed someone, a friend, a new family, someone who will hold her hand, anyone, to be there for her. But she was ignored by lots, and at that point, she's better off by herself, but still longed for company.

Eventually though, her tarot cards told her her future hero, and there might be hope after all. She encountered Sonic, held onto the belief of the cards tight, and the rest is history.

So, with that headcanon in mind, not only did Amy loose her parents that she didn't save because of her cowardliness (she was only so little at the time that happened) and also Sonic, who she thought will be her only hope, but now gone.

She doesn't even care if he did come back, he'd probably hate her now after everything she did to him, always talking about their "future wedding" or forcing him to go to Twinkle Park.

For the last few months of the war, it was nothing but Amy mentally beating herself up for either refusing to change or moving on, and they are both not fine choices.

She loves Sonic, but he does not love her, and she finally, finally realized it. And it's probably for the best if no body loved her at all.

But of course Sonic did survive and all of her worries wash away in an instant, she's just not expressive about her love for Sonic AT ALL now, since she's still worried about it but rather not mention it to Sonic because it doesn't matter.

If Sonic doesn't love her, then her feelings don't matter to him, and according to Amy herself, that is okay.

But also, I'd like to think that Sonic was thinking about his friends a lot up in the Death Egg for the past months, sometimes it's Tails (worried for his safety), sometimes it's Shadow (because he's wondering why he would join Eggman.) At some point, for a few days, Amy was in his mind the longest, and he felt bad about how he thought he was rude and pushy to her.

He wondered if she's not thinking about it too much, and if she is, will she give up on him? Yeah, he doesn't feel the same and still not looking for a relationship, but it's so strange but interesting how anyone could ever like someone like Sonic the Hedgehog. Amy was never afraid to show that, and she probably might be now.

He couldn't help but feel guilty. They were kids when she was like this, but he was so... arrogant at the time too. Not a lot happened at the time yet. He'd always have trouble expressing how much he value his friends, until he shattered the Paradox Prism. (I'd like to think Prime took place before Forces. It makes sense.)

She is such a sweet girl, and he probably made her believe that he didn't care for her. Just because he doesn't feel the same, that doesn't mean he hates her at all.

He wished he never ran away from Amy... Worrying for his little bro and wishing to be a good person for Amy was when Sonic cried in the Death Egg for the first and only time.

Frontiers, in my opinion, is kind of confirming their dynamic now. Sonic is a lot more sincere and kinder to Amy and she is not all hyperactive and lovey to Sonic. There is probably a real reason for this now.

They are both hiding their feelings from them, and they are both unaware of this. Amy, hiding her mental issues from Sonic, and Sonic, hiding his guilt away from Amy.

None of those things are important now. Sonic is with Amy and Amy is with Sonic. They are here with each other. They can be finally be better for each other now.

They don't care if they'll ever be something more when they get older. None of that matters anymore. They are here with each other. They can be finally be better for each other now.

Maybe someday they'll both talk about it, but for now, the present is important. They care about each other too much to think about it right now.

It's the kind of love that is unbreakable. It doesn't even have to be romantic. It's just love. Love is important for everyone, in any form. It's something Sonic and his friends need. And especially Sonic and Amy.

Amy Rose is the living embodiment of love, and without her, a lot would go downhill for Sonic and co. Heck, if it weren't for her, Shadow wouldn't have never remembered Maria's promise, which lead him to save the world with Sonic, before he temporarily disappeared from their lives for a while.

She is always there to lend a helping hand for anybody, even bad guys like Metal Sonic, and despite what she had been through, both in Forces and headcanon wise, she still fights back, even without her hammer.

She will pick you back up on your feet, reminding you that you are important and that you are loved, and that you should never give up. It's pretty much the words of encouragement she herself needed also...

She is still the happy, hyper, butt-kicking hedgehog we all know and love, but she still need someone to pick her back up on her feet after so long. Thankfully, she has her friends and her blue hero. The hero who made her who she is today.

I think Amy has no idea how important she thought she is, but Sonic does. Sonic knows fully well how important she is to a lot of people. It's about time he returns the favor to her. It's his turn to remind her how much a lot of people love her.

How much he loves her.

And I feel like The Murder of Sonic the Hedgehog was the moment where their dynamic really shined, but also the starting point of their relationship not only healing, but also the next chapter of what's to come for them.

Everyone, friends old and new, gathered around for a special birthday. A birthday for the confident, unshakable, and radiant Amy Rose.

It was such a special moment in Amy's life. After years of chasing and following the people she look up to, she is part of the team, but most importantly, she is part of the family.

She is fully realized as someone more than just a fangirl, but someone strong, courageous, creative, kind and a big inspiration for others.

I feel like this moment here...

-is where Amy is eternally grateful to call her friends her family. A family she thought she'll never have again. She's not alone anymore, and as long as they're by her side, she'll never will be again.

Her chasing days are over. She's finally caught up to them. She's finally home.

And it's all thanks to Sonic.

If it weren't for him, she'd probably be alone forever. Her past moments with Sonic might be embarrassing to look back on for a while, but they are good memories regardless, because they involve him.

Sonic saved her life in more ways than one, and despite everything, he's grateful to have her too.

He cares about her. He really does... And in her eyes, that all she needed to know. As long as Sonic loves her in his own way, she'll be happy.

Amy hasn't given up on Sonic. As long as Amy always supports him, he'll be happy.

Maybe sometime in the future, they can talk about their problems, but that's a story for another time. At this point, they need to. Right now, they are happy. They are okay.

They are here for each other. They are finally better for each other now.

"You guys won't ever leave me, right?"

"Wouldn't dream of it."

[champion-of-love]

I need you guys to stop making fun of Hunter's hair because it is literally my haircut right now. Like it's not even that bad he just needs to wear it up in a bun or something. It'll make him look bisexaul or a little like sokka from atla

im gonna hold your hand while i say this, but you both need a new haircut

[on-a-lucky-tide]

Devastated doesn't even cover it.

I'm never trusting a cishet writer of queer people again.

For someone who had given up on being happy, of being whole. For someone who only existed for someone else because there was no reason to be alive (I certainly wasn't worth anything beyond the service I could render to others), Izzy Hands gave me hope that it was never too late to be your true self.

He found love, acceptance, and he was beginning to take those tentative few steps towards being whole. He didn't need Ed. He was worth something all on his own.

And they killed him.

They killed the old, disabled queer who had lived a hard, lonely life where his only purpose was to be someone's loyal attack dog, and was finally finding happiness, a family.

"It's about belonging."

"This is a story about queer love, about queer joy."

But not if you're old, disabled, battling with the scars the world has left on you, had to do things to survive. The best you can hope for is to apologise to your abuser and then find peace in death.

Queer joy is only for the right kind of queer.

[cometrose]

the supreme court is so comically evil like you really have to vote blue across the board they made it legal to criminalize homelessness, overturned chevron which means the extremely conservative courts get to override health officials and environmental regulations

like infant mortality has increased by 8% in some states post roe, they will avoid the trump immunity case as long as possible, they essentially shielded all the jan 6 rioters

if biden loses we could be stuck with 6-3 or 7-2 extremely conservative judges for decades!!! that could mean 40 years of social rights regulations and health codes thrown out the door!!! look how much we’ve lost in 8 years?

and what about pack the courts? you can’t pack the courts with this split congress you can’t pass roe laws with this split congress you really have to vote blue all the way

[ghost-bxrd]

ooh i’m now thinking about the court intrigue part of your dragon au, and dick and jason being smack dab in the middle of a power struggle. bc there’s a faction of ppl who don’t want dick as crown prince; he’s foreign opinionated, popular, and not as easy to control. and so when jason comes along looking like the spitting image of bruce, and seemingly shy and manipulatable, they seize onto him. and jason’s obviously super smart, but he’s not used to the underhand way the court works, and starts to trust many in that faction bc they’re kind to him( bonus points if they have some servants working for them, bc jason trusts the servants way faster as fellow common ppl)

and dick isn’t an idiot, so he sees what’s happening and sees his little brother who he loves but doesn’t know that well, start to befriend all the people plotting against him. and he can’t call him out on it and look jealous (even though he is super jealous bc here comes this adorable kid, who could be bruce’s real son and isn’t perpetually a foreigner, coming along and stealing his father’s love and trying to undo everything he’s worked for). so he instead tries to befriend jason more, while always half being on guard for a knife in the back. jason picks up on weird vibes but has no clue what’s happening bc he’s a kid and the court is filled with so many weird vibes lol.

and jason grows increasingly entrenched in that faction, and then dies in a way that looks like he turned traitor but it went wrong and he got killed (not what happened, but the evidence is very convincing) (the anti-dick faction is also upset bc darn there goes their heir). and bruce and dick are heartbroken (bruce especially since he was blindsided since dick never told him any of his suspicions since he didn’t think bruce would believe him). but they don’t spread the news of jason as a traitor bc he was a kid and they don’t want to do that to his memory, and there’s like a tiny kernel of hope that maybe there was a mistake. but then jason comes back to life on the dragon of the tyrant, and immediately begins gunning for the throne (via attacking the heirs to the throne, tim and dick). and dick is heartbroken all over again, bc his little brother really does want him dead and to steal the crown. jason has 0 clue about any of this and is hurt and confused why his brother is calling him a traitor. cue much angst

Omg the MISUNDERSTANDINGS I am THRIVING

Dick and Jason would inadvertently end up in a downward spiral of hate and betrayal, with Dick convinced Jason is trying to usurp the throne and Jason thinking Dick never loved him and took the first chance to get himself a new little brother. One that isn’t common folk 😭

But also, Dick could think that he could sacrifice himself to keep Tim safe.

Jason wants him after all, right? He might be angry at Tim, but it’s Dick who he wants dead. The crown prince. Because if he’s gone, Jason will be next in line for the throne. And if Dick is smart about this, he can strike a bargain that will ensure Tim gets to live….

[shitouttabuck]

what if i wrote a twisters au……….