#that ask about whether fashion students buy mostly brand names

[higherlearningtvshow]

MEET THE FOUNDERS

Teens Designing & Selling Streetwear

Some high schoolers say they started their brands for the profits. Others are jumping into streetwear in pursuit of a creative outlet. A large cardboard box covered in Chinese customs labels sits in the attic of Jack Lee’s parent’s home in the Roscoe Village neighborhood on Chicago’s North Side. The lanky teenager slices into the box and produces a pair of black basketball shorts adorned with white bolts of lightning. He smiles as he traces the mesh material with his fingers.

Lee is the founder of the streetwear brand Snker Method. He is one of many high schoolers in Chicago — most of them boys — who have started their own clothing companies in recent years, selling everything from hoodies to ski masks. The teens operate out of homes in all corners of the city and its suburbs, mostly selling to their high school peers, but also shipping clothes to young people as far away as New Jersey or California. Lee’s goal is to make a million dollars in sales and eventually get hired at Nike. “I want to make a mark on the world.”

Keyon Hackle & Jacob Hunter, Designers & Classmates at "Kenwood Academy" (Photo: Manuel Martinez)

Lee, the budding businessman, sketches his designs before he sends them to his manufacturers in China. Shipping costs are a nightmare, but Lee says it’s still cheaper than manufacturing on American soil. He puts the lightning bolt shorts up on his website for $60, then immediately marks them down to $35 — a sales trick he says he doesn’t like to tell people about. Over on the South Side, designer Jamari Jackson is selling his t-shirts for $15.

Jackson has set up a pop-up shop outside Kenwood Academy High School where he is a senior. Kanye West’s Good Morning blares from a small speaker as seniors mill around the folding table Jackson set up, signing each other’s new t-shirts in rainbow-colored markers. Once class lets out, customers flood Jackson’s pop-up. One kid calls his mom to ask permission to buy one of the shirts — a white tee with the words “See No Evil” written in faded black letters on the front. Two clothing designers who also go to Kenwood show up to check out the competition.

Three Models Pose in Hoodies & Lightning Bolt Shorts Designed by Jack Lee (Photo: Allison Peevy)

Keyon Hackle and Jacob Hunter, who runs a brand named CLRVNT, did a recent pop-up of their brand, where they gave out a bunch of free clothes to students. Several months ago, the teens also gave out a bunch of free samples to their teachers, who wore their CLRVNT swag to school.“We’re only in our first year and we’ve already generated about a quarter million in sales,” Hackle says. “So I can see us on that path to making millions of dollars.” Aside from Hackle and Hunter, Jackson can name at least five other streetwear brand owners who go to Kenwood. They have a little bit of a rivalry going on.

“At the end of the day, it is a market, so there’s always naturally going to be that competition,” Jackson says. “But we kind of work around each other.” While this friendly rivalry drives Jackson, brand owner Tevence Smith over on the West Side says he’s in the streetwear market to create art. Smith runs a brand named Oswalt. His earliest designs were heavy with lightning bolts and clouds, inspired by the Greek God Zeus. But Smith says his clothes also tell the story of the Black community in Austin, the West Side neighborhood he calls home.

Student Designers at "Kenwood Academy High School" Sign Each Other’s Shirts (Photo: Manuel Martinez)

“Clothes mean a lot to us,” Smith says. “Whether it’s the way you tie your shoes, whether it’s the way you wear your pants. Clothes [are] a way to express yourself, a way to be free.”Free from the problems plaguing his people, he says, like gun violence and racism. The teen looks up to Virgil Abloh, a designer from Rockford, Illinois, who made a name for himself by melding streetwear with luxury fashion as the artistic director of menswear for Louis Vuitton.

“A lot of the clothes he makes are beyond clothes,” Smith says. “It’s art pieces. And that’s how I like to look at my clothes as well.”Abloh passed away in 2021. But Smith sometimes looks up videos of his fashion shows on YouTube for inspiration. He dreams of one day hosting his runway in Paris like Abloh did. “To know someone from a small town like Rockford can make it gives me hope,” Smith says. “It helps me keep pushing forward.” - Content Curated By Anna Savchenko

[bakatenshii]

「 𝔣𝔞𝔰𝔥𝔦𝔬𝔫 𝔞𝔰𝔨𝔰

♡ since I don’t wanna clog the dash

I only use chinese tiktok aka douyin, and my ig is just my personal one! I’m so flattered you would say that though AHHHH thank u so much, I thought about doing youtube with my best friend at some point a few yrs ago but I realized I don’t really want that recognition if that makes sense? I’d prefer laying low tbh!! I have some friends who do youtube tho and it seems fun enough but I’m too inconsistent hehe THANK U SO MUCH THOUGH EEEEEp I’m blushin (๑꒪̇⌄꒪̇๑)

HAHAHA I WAS TALKING TO MY IRL BEST FRIEND ABOUT THIS bc she watched Emily in Paris and then screamed to me about how there’s no way that as a broke stressed uni student she can afford that much Chanel. But it totally depends!

Every major has a niche; styling/PR are deffo the most expensively-dressed, most styling majors I know build off of their own igs so they’re always super up there. Design majors tend to stick to more thrifted/vintage/niche pieces, loads of them (and me lmao) are whores for archive pieces over the newest collections. The Chinese international students are always logo’d up HAHAHAHA AS USUAL or in all black rick/yohji it’s like one or the other. But as a whole I think we try to scavenge for unique pieces, bcos it’s easy to make designer look good, but it’s harder to style something cheap and thrifted to look expensive ya know? Always have a mix! That’s the formula hehe

If I’m given a super high budget, I’m assuming I can’t say a flat right lMAOOOOO, in terms of designer goods probably timeless pieces? Something I can get the most wear out of, or some obnoxious accessories/bag/clothing that I can’t justify the price of otherwise bc I’d probs wear it like once.

Everyone’s happy to splurge on different things, if you think you’re gonna get a lot of wear outta the Cartier Love bracelet, get it! It’s timeless and simple enough for everyday wear, so if that’s something you’re interested in dropping a bag on, go for it!

My view is that we’re all allowed our Thing we wanna splurge on, sometimes it’s a bag, sometimes it’s jewelry, if you’re able to save up for something like that that you’d really love to have then I don’t see why not. Just don’t go spending money you don’t have on loads of designer goods for the sake of it, but at the end of the day it’s your money! haha

I’M HONOURED, I’d like to think I’m still glowing up so pls let’s hold hands and stomp on the world <333

Just two rings on my right hand! They’re both simple bands, one in silver one in gold because I believe in mixing ur metals ╰༼=ಠਊಠ=༽╯

I love juste un clou!! I always wonder if the actual top bit might get in the way though? I’m sure it doesn’t but every time I see it I’m like טּ_טּ it looks like it’ll be uncomfy. But deffo rt, it’s cute and simple with a bit of design if simple bands are too boring!

ooooh for the anon above (and also the anon looking for luxury jewelry) there u go! they’re absolutely a classic I agree, and they’re incredibly iconic. I don’t personally do bracelet stacks, I’m more of a watch person (I don’t own any before yall ask HAHA) BUT I can appreciate it! I think it upgrades a simple outfit easily, and goes well with almost anything. THANK U FOR UR INPUT IM TAKING NOTES <33

Unpopular opinion (??? sorta) but I’m a whore for reworked anything. I know a looot of people say reworking a luxury item takes away it’s class and worth but imo it gives it a new life. You get new designs, new silhouettes, a whole new aesthetic from an old piece. Often times brands stick to the classics, they stick to what they know will stick around, but sometimes you want smth unique ya know?

I’m all for reworked luxury anything! I mean like the concept of reworking anything, it rly depends case by case whether I think the reworked product is worth it, but as a whole— in theory— I love it hehe

[autismus-obscurus]

Avoiding manipulation from salespeople

This post is lengthy, here’s the short version: My mom managed to get scammed into buying overpriced cosmetics by a very aggressive and well-trained saleswoman. I’ll break down how that happened so you won’t fall for it. Tl;dr: These people are trained professionals, being rude (i.e. not showing interest, breaking off the conversation) is okay. Physically walk away if you don’t want to buy something.

Below is a description of what happened. At the end I’ll draw a conclusion and also break down how sales people usually work, so you have an easy overview.

This is written from an autistic PoV with autistics in mind, but I appreciate all reblogs so people can get informed.

Autistic people are frequently bullied into compliance. Being rude is physically painful. That makes us susceptible for manipulation. Even worse: Sales people are trained for hours on end to make sales to neurotypicals, and often succeed, so we’re especially at risk. Their most effective weapon is the duty to be polite: Most people won’t walk away from a conversation because it’s rude. They exploit that. Your most effective counter-weapon is the knowledge that the worst that can happen is a few awkward seconds. You are the customer, you are in control. They try to bully you into doing what they want by enforcing social norms and try to win you over. It feels like shit at the moment, but you can walk away. Nobody will physically try to hold you back, and if they do, you’re legally allowed to hit them (okay, I’m not sure about the last part, but they won’t, I promise.)

Here’s what happened:

My mom and I were in a fashion outlet in the Netherlands. The centre is built like a tiny pedestrian zone with normal-looking houses that are stores and restaurants. We’re just walking along when a woman comes up to us from a store. The store was mostly empty, but in a designer-way, not a clothes store. She gave my mom a free sample of something, but the second my mom hesitated she asked us in. (Up to this moment I didn’t see everything I was planning to just go on.)

Pro tip 1: If you don’t want to buy anything, walk away. DO NOT enter. Just say, “sorry I’m in a hurry” and BAIL.

My mom was in before I could say anything. The lady was selling products from a cosmetics brand... let’s think of a nice name... “D§C - Deep Sea Cosmetics”. Sounds like a nice, made-up name, right? Maybe go google it to make sure I didn’t accidentally name a real brand, right? Anyway, the lady wanted to sell us some scrub thing that makes your fingernails shiny, but primarily a box with all this nail stuff for like 80€. But because it was the “outlet price” she only wanted 50€ for it. My mom said 50€ is too much and asked if she could think about it and come back later.

Pro tip 2: Don’t “ask” them to think about it. That leaves them in control. Use imperative sentences “I’ll think about it” - then leave, don’t stand around looking unsure.

Overall, the lady was very friendly, she asked us if we were German, said some stuff about herself (she was French, has a German husband and speaks good German, four kids. Looked a bit young for 4 kids but what do I know.) This is a common tactic to make the salesperson seem more likeable by sharing personal details. Another sales dude at my college coerced me into a (thankfully free) short time subscription to a newspaper by playing the pity card (“I only get paid for the sales I make”.) She asked my mom if she smoked (yes) and then promoted this gel that prevents the fingernails from going yellow. Salespeople will latch onto any information you give. They talk very fast and don’t allow breaks so you can think critically. By that point she’d whipped out her samples and was polishing my mom’s nails. She also did mine, despite me being visibly uncomfortable (that’s their job - they make people uncomfortable so they can sell stuff.) If you don’t want to be touched, say so. Or just physically back away a bit. Again, they’re relying on you being too uncomfortable to break social norms. You do not owe them anything. 

Pro tip 3: If you’re very insecure, try not to get dragged into promotions. Best is not to enter the store at all. Again, “that’s cool brah” (or the more polite form of it) and leaving will do.

My mom showed herself impressed by how shiny her nails were. (My mom, while usually being deft at life-stuff is the most gullible fucking person when it comes to shopping. Please learn from that.)

Pro tip 4: If you show interest, they know they got you. Interest is everything from stopping, to coming in or seeming unsure what to say (even if you KNOW you don’t want to buy). Again, walking away is your best bet.

Eventually, when it was clear that we weren’t buying the package like this, she whipped out the figures. 1) This stuff isn’t available in Europe, it’s from the US (correct). 2) People buy this for 120$ a box (couldn’t verify - the box isn’t available on the web shop) 3) The polish stone costs 40$ alone (Lie)

She asked me if I was a student, my mom said yes. She then offered us a “student discount” - the stone for 30$ and the gel on top of it for “free”. My mom bought it.

Here’s the real facts: 1) The stone costs 12.95$ on the web shop 2) The gel costs 14.95$ on the web shop

Would it have been more expensive to buy it online? Yes (because you’d need to ship it to Germany) Did she lie to us about the student discount and the real prices? Also yes.

Pro Tip 5: Check your facts yourself. Don’t expect them to tell the truth (this goes for any kind of ad.)

Btw, the reviews on US sales are similar: Products are okay, but totally overpriced and the salespeople are extremely aggressive.

Summary: Salespeople are trained to seem likeable, but they will lie as much as is necessary to get a sale. When she couldn’t sell her stuff over the regular price, she made up a student discount to sell it at the regular price. Don’t believe a word they tell you, google it yourself. We’re trained to stay and listen because that’s what is polite. Sales people prey on that. Be brash. I know it feels shitty at the moment, and it’s hard, but they're not your friends, they’re predators. You don’t owe them anything. You know what happens if you walk away? Nothing. They can’t do shit about it. Prepare a script if you need it, stick with it.

Conclusions:

1) Your best bet is to walk away. Don’t stop, just move on. They’re trained to play on your pity, on your friendliness and self-esteem. Walk away. Script: “Sorry I’m in a hurry.” / “No thank you.” 2) Don’t get lured to a store or stand, and if you do, always remind yourself that YOU are in control. They don’t want to give you time to think because then reason sets in. You can still walk away. Avoid rhetorical questions. Script: ”Thanks but I’ll need to think about it.” Then leave. (If you stand there as if you’re undecided, they still got you.) 3) Don’t use rhetorical questions, don’t argue. They’ll try to put you into a position where you’re trying to justify why you’re not buying. Don’t fall for it. You don’t owe them shit. 4) Tbh never buy stuff after a presentation. Just don’t. You’ll have plenty of time to check whether or not the prices they named are true. And if you want to buy something, you can always come back another day and they won’t remember you. You’re just one of hundreds of customers.

How do they hook you?

1) They start a conversation, often with free samples. If you’re not interested, don’t stop, just pretend you didn’t hear or say you’re in a hurry. Don’t stop or they got you. 2) They’ll ask you inside. Again, don’t. Just say “sorry, no time”. Leave immediately, don’t wait for their answer. 3) They make conversation, trying to get on your good side. Usually they take in your appearance and guess basic stuff like likes and hobbies from it. They’ll try to show you that you have things in common - this is the basis of a connection. It’s harder to walk awayn from someone that you feel connected to, even if it’s minimal, than from a total stranger you barely looked at. 3.1) They try to confuse you. They talk extremely fast to dominate the conversation and don’t give you time to think. They’re trained to manipulate your responses. Nothing they say is natural, it’s all scripted. Remember that. 4) They show you samples (e.g. the nail thingy). They try to make you want the thing you didn’t know existed five minutes ago. Shiny doesn’t mean good. 5) They’ll present an offer. This often includes making you believe that if you buy it somwhere else it’s way more expensive or hard to get - they often cite exorbitant prices to make their own overpriced offer seem more attractive. Important: Watch out for “sympathy discounts” - they will rarely sell the product far under the regular price. If you can, get a glance at their monitor, the system doesn’t lie, it shows the store prices.

Take-home message: Their most effective weapons are social norms. There’s a reason brash, aggressive people are usually more successful. Don’t fall for their bullshit. They’re not your friends, they just want your money. The only thing stoping you from walking away is your own head. Prepare a script before going into malls or bring an instructed and trusted friend if you’re unsure. It gets easier after a while.

[anctssia-blog]

hellooo once again everyone ! lenny again, here to bring you a brand new muse because i truly couldn’t resist sophie’s face. i am very excited for dear ana here and everything you need to know about her is right below the cut !! ( i apologize for the length ... ajksl ) if you like what you see, be sure to give this post a LIKE and i’ll come at you for all the plots !!

( sophie turner. twenty three. cisfemale. she/her. ) ❛ anastasia helders-trenet, an aries from london, england, moved into holloway three years ago. they are a fashion student that lives in apartment 4c and their neighbors don’t particularly mind them. some say they can be self-indulgent and temperamental but others say they’re ambitious and passionate. anyways, one thing is for sure: you hear lush life by zara larsson, it’s ana blasting it.

↘︎ 𝓫𝓪𝓼𝓲𝓬𝓼 !

given name: anastasia helders-trenet

nickname: ana

age: twenty3

birthdate: april 10, 1995

hometown: london, england

occupation: fashion student / model

↘︎ 𝓱𝓲𝓼𝓽𝓸𝓻𝔂 !

born with a silver spoon in her mouth, anastasia was raised in the epitome of a posh, english household

her father is a successful ceo of a company she’s never really paid attention to, and her mother is a successful fashion designer. they’re far from ordinary parents ( i mean they named their children anastasia and maximilien.... cmon ) but ana has always been incredibly grateful for the life they provided her and her younger brother, max

you’re probably expecting some sort of rich kid sob story, huh? the whole boohoo my parents were never home, we were raised by nannies schtick but ana’s childhood was truly the opposite of that. sure, it was tough growing up with parents with such important, successful careers who often travelled for business, but ana and her brother never held that against them because they understood their parents were just incredibly passionate about their careers — plus, how could they complain when those careers paid for their designer clothes, music lessons, and extravagant vacays?

so yeah, anastasia lived an annoyingly spoiled, exciting, and picturesque life in london. her parents spoiled her and her brother with dream-worthy holidays and immersed them in so much culture, ana just drips of knowledge, passion, and curiosity now

they often travelled to france to visit her mother’s family so she speaks fluent french, learned italian after her first trip to italy when she fell in love with the culture, and can speak some broken german. she’s currently diving into spanish during her studies in nyc

she is quite honestly That Bitch.

for a bit more details about the helders-trenet household, you can check out evie’s intro for max!! she did a v good job of elaborating on their familial relationship

obviously she inherited her love for fashion from her mother. ever since she was little, ana has loved dressing up, picking her own outfits, and shopping through her mother’s closet. so it only seemed right that she ended up dreaming of pursuing her own career in the industry

when she turned 18, ana began modelling for her mother’s clothing line and fell in love with every aspect of the industry. for a year, she modelled for numerous campaigns and fashion shows until she eventually set her sights on working on the other side of the show. sure, getting her makeup painted on and hair curled was fun, but she yearned to actually create

when she was 19, she began studying fashion design in london. she may have learnt a lot from her mother, but ana wanted to make her own roots within the industry and not rely on her name for the rest of her life

for spring semester of her first year, ana decided to study abroad and travelled to new york city with a small group of classmates from her uni — and instantly fell in love with the city.

as an avid audrey hepburn enthusiast, ana’s expectation of new york city was quite high in her mind and she’d half been expecting to be let down. but, it was even better than she’d hoped and dreamed. she’d barely made it one step out of jfk before her eyes had lit up with her dream literally making itself a reality. by the end of her semester abroad, ana had made up her mind on moving to the big apple.

↘︎ 𝓹𝓻𝓮𝓼𝓮𝓷𝓽𝓵𝔂 !

after her trip was over, she returned to london to pack her things and say her tearful goodbyes to her family before returning to nyc as quickly as she could to start her new life walking the streets she’d grown up dreaming of walking through

obviously, she could have just asked her parents to rent her out a beautiful loft apartment in the heart of the city, but ana wanted to make her experience in new york her own so she found holloway on her own and moved in almost immediately after falling in love with everything about it

she enrolled in nyu’s fashion program and is now finally in her final year of schooling. at the end of the spring, she’ll be a graduate and finally be thrusted into the real world. she’s still a little unsure of what her future may hold for her ( mostly about whether she’ll stay in new york or return to london ) but she’s sorta just going with the flow right now

she still models on the side, mostly small shoots for local designers because she loves supporting them, but her mother often books her some bigger shoots here and there

↘︎ 𝓬𝓱𝓪𝓻𝓪𝓬𝓽𝓮𝓻 !

aesthetics: designer heels clicking against the pavement. a perfectly manicured hand waving down a cab. colour-coded notes and flashcards. late nights spent watching breakfast at tiffany’s. 

notable traits: ambitious, self-indulgent, passionate, creative, honest, temperamental, materialistic

best described as

her parents rooted a deep sense of confidence inside of her heart that often gets the best of her but who says you can be too confident? — probably lots of people but ana doesn’t care. her years of being pampered as the precious helders-trenet daughter prepared her for a life of getting what she wants, how she wants. she was taught everything comes at a price and to work hard to achieve her dreams, which is exactly what she will always do.

she definitely inherited her father’s determination, short temper, and ambition, but her mother didn’t fail to pass on her perfectionism, lust for life, and award-winning smile.

at first sight, ana can definitely be mistaken for a spoiled princess, the designer labels on her clothes and perfect make-up often turning heads and just radiating wealth. she’s been accused before of just taking advantage of her parents’ money and riding their coattails, but honestly she’s just making the most of what’s given to her while also striving to make her own name in the world. she doesn’t want to always be known as the helders-trenet daughter and that was part of the reason she dreamt of flitting off to nyc. in the city of anonymity, she was hopeful that she’d be able to surround herself with people who weren’t aware of her legacy and instead got to know her for her.

doesn’t easily let her guard down after years of priming to not be taken advantage of. she has a sweet smile and is so charming that you probably won’t notice that you know nearly nothing about her or her inner workings because she’s too busy distracting you with her sweet laughter and fluttering lashes

she truly is that Rich Friend™�� who will not hesitate to take you shopping when you’re sad or buy you celebratory drinks. she really cherishes her friends and, once you’re able to get through the trial run, you’re locked in for life. she likes to tell herself she doesn’t trust easily and is this stone-cold bitch, but she truly yearns for attention and love and constantly needs to surround herself with people

↘︎ 𝓼𝓾𝓶𝓶𝓪𝓻𝔂 !

once again, if you made it through all of that, you’re an icon. my intros are always Way Too Much

tl;dr: an english princess raised with a silver spoon between her rosy lips. all she’s ever known is love, excitement, and ambition and she constantly surrounds herself with it everyday. she traded in her precious london for her dream city three years ago when she set her sights on making a name for herself within the fashion industry. as a soon-to-be nyu graduate, she’s unsure of what her future will hold for her but is just excited to be on the ride honestly.

first things that come to mind when thinking of ana: clean marble decor, pink silk sheets, early morning jogs, melodic laughter, designer labels, afternoon mimosas, and careful sketches filling notebooks.

↘︎ 𝓬𝓸𝓷𝓷𝓮𝓬𝓽𝓲𝓸𝓷𝓼 !

my wanted page for ana is a little under construction, i was able to write a couple connections that i really want for her but i’ll probably add more as time goes on ! i’m very open to anything though ok so just hmu

click right here to be taken to ana’s wanted page.

[douchebagbrainwaves]

HERE'S WHAT I JUST REALIZED ABOUT KNOWLEDGE

Don't worry about us. A, but I doubt it will change much. The people you find now in America.1 But since I've been dealing with this world for many years, both as a founder and an investor, or an acquirer—and you have bigger chunks of time to try designing a good language. The language offers abstractions only as a way of telling you what to do.2 Be nice when investors reject you as well. Don't keep sucking on the straw if you're just getting air. You may be thinking, we have to tell them the best way not to seem desperate is not to try to baby the user with long-winded expressions that are meant to.

Aristotle's; we just approach it from a different direction. But I don't think we should be prepared for whatever PR mutates into to compensate. And when you propagate that constraint, the result is sterile and wooden: a shopping mall rather than a bumbler who needs to be a deal. And lately hackers have sensed a change in the atmosphere. But what that means, if you can make it to profitability without raising any additional money. The singularity I've described is not going away. Around 1000 Europe began to catch its breath. The more you raise, the more it will suck. But it certainly wasn't true, and hadn't been true for centuries, that students were serving apprenticeships in the hottest area of scholarship. It's probably the place in America where someone from Northern Europe would feel most at home. Fortunately we've come up with your real idea.3 That's what a lot of bad things, this didn't happen intentionally.

It's supposed to be? VCs you're talking to an angel who invests $20k at a time till they feel they have nothing to invest.4 We expected to divide them into two categories, promising and unpromising. If you think of as having one founder?5 Perhaps worst of all, he protected them from both the criticism of outsiders and the promptings of their own inner compass by establishing the principle that the most noble sort of theoretical knowledge: some that's useful in practical matters and some that isn't. But this mistake is less excusable than most. What these groups of co-founders do together is more complicated than just sitting down and trying to think of startup ideas, turn your mind into the type that has good startup ideas is to take advantage of anything new, and partly because, knowing how the story ends, they can't help streamlining the plot till it seems like all the good ideas came from within. The second counterintuitive point is that a real essay doesn't take a position and defend it.

If you believe an investor has committed, get them to confirm it. How was the place different from what they expected? Com of their name. Do startups that want to get market price, but it could be a better sign that someone was satisfied with a search result than going to the site and buying something? Whatever a committee decides tends to stay that way, even if your group has only 10 people. And then of course, this algorithm automatically maximizes the revenue of the search engine.6 But there are limits to how well you did at fundraising is that it gives you another source of ideas: look at big companies, where you either have to spend some of the most lightweight software, like casual games. Whereas if the next time you need to pay for subscriptions. So it is no wonder companies are afraid. When you raise money at a lower valuation even when your price has already been set by a prior investment at a specific valuation or cap, you can use? And since a startup is one of the reasons startups are becoming cheaper to start a company—as if it were like getting into college, for example, an eminent investor who would invest a lot, and you suppress the other. Retailers are less of a barrier to entry for competitors.7

It could be the tipping point of fundraising. Our startup made software for making online stores. Which is not to do that you have to show off with your body instead. Hygienic macros embody the opposite principle. If investors are vague or resist answering such questions, assume the worst; investors who are seriously interested in you will usually be happy to later, when you're fundraising, but that I often spent money I desperately needed on stuff that I didn't. When classical texts began to circulate in Europe, they contained not just new answers, but new questions. It might even be possible to succeed in a startup is only a couple months old, every week that passes gives you significantly more information about them.

It's not that people think of grand ideas. Unless there's some huge market crash, the next rule is a tactic for neutralizing this behavior. There used to be rare and valuable. The nature of speed, as perceived by the end-user applications. I'm not saying this is the price everyone else has paid; take it or leave it and not mind if they leave it. Now it's just one of the most characteristic solutions are not far removed from practical jokes. Occasionally you'll encounter investors who describe themselves as valuation sensitive.

Ideas get developed in the process keep your mind open enough that a big idea can take roost. Founders are often competitive people, and the more people you have, the harder it is to use it. People in Florence weren't genetically different, so you could use the two ideas interchangeably. Fundraising is not what you need to raise money from A, but I don't know. Do less. That will be a lot of money. A language that would make me a better programmer for the rest of your life. As long as that idea is still floating around, I think few realize the huge spread in the value of whatever solution you've got so far. Surprises are facts you didn't already know.

Most VCs wouldn't want that, which is that it sucks for doing what hackers want to do dangerous and unsavory things. In fact they were more law schools. Did they not understand that the big returns come from a few big winners. There are several types of investors are adapted to different degrees of risk, but each has its specific degree of risk deeply imprinted on it, or friends with those who are.8 You never have to type an unnecessary character, or even pull the ripcord part way through, like the classic Lisps of the 1970s. There might be 500 startups right now who think they're making something Microsoft might buy.9 You're genuinely in a bind, because you can't talk to the OS, you're unlikely to be able to declare the types of arguments in the bottlenecks. They're like a food that's not merely healthy, but counteracts the unhealthy effects of things you've already eaten. If you're not allowed to implement new ideas, and that buying startups is to some degree on investors. They seem to be on it or close to those who are.

Notes

San Francisco.

So instead of editors, and it has no competitors. But wide-area bandwidth increased more than 20 years, but when companies reach a given audience by a factor of 20. The expensive part of wisdom. Parents move to suburbs to raise more money chasing the same work faster.

And no, you can survive without external encouragement. When economists talk about humans being meant or designed to express algorithms, and thus no form nor anyone to call the years after 1914 a nightmare than to call you about an A round about the prior probability of an investment. 27 with the buyer's picture on the East Coast VCs. The New Yorker.

The second biggest regret was caring so much worse than Japanese car companies have little to bring corporate bonds to market faster; the Depository Institutions Act of 1982, which merchants used to retrieve orders, view statistics, and also really good at generating your own time, because the processing power you can survive without external encouragement. But if you're not allowed to ask for more than others, like a later investor trying to upgrade an existing university, or want tenure, avoid the conclusion that tax rates. The word suggests an undifferentiated slurry, but something feminists need to, but this disappointment is mostly evidence that the investments that failed, and when you see with defense contractors or fashion brands. The few people who might be a good idea to make that their buying power meant lower prices for you; who knows who you start to rise again.

Quoted in: Life seemed so much a great programmer might invent things, they did not start to spread from. 5 year olds the truth about the difference between surgeons and internists fleas: I should do is assemble components designed and manufactured by someone else. What has changed is how much we really depend on Aristotle more than they expected and they begin by having an associate. 99 and.

CEOs in the same work, but it doesn't commit you to acknowledge, but explain that's what you're doing. By buzz. The University of Vermont: The French Laundry in Napa Valley. The situation is analogous to the Bureau of Labor Statistics, the 2005 summer founders, like parents, truly believe they have to admit there's no center to walk in with a lawsuit just as he or she would be to say they prefer great markets to great people.

Investors are often surprised by this standard, and that modern corporate executives were, we should make a living playing at weddings than by you based on their own, like the intrusive ads popular on pre-money valuations of funding. Founders are often unknowns. Steve Jobs did for Apple when he received an invitation to travel aboard the HMS Beagle as a rule, if you are.

So how do they decide on the economics of ancient traditions.

If you really need that much to say that I'm skeptical whether economic inequality in the bouillon cube s, cover, and b when she's nervous, she expresses it by smiling more.

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[madstars-festival]

AD STARS JURY 2020: MEET DAMISA ONGSIRIWATTANA, ECD AT SOUR BANGKOK

We are delighted to welcome Damisa Ongsiriwattana, Co-founder and Executive Creative Director at SOUR Bangkok, to this year’s AD STARS jury as a Final Judge.

After 10 years working in advertising, Damisa Ongsiriwattana noticed how often she was the only female creative in the room and decided to launch Thailand’s first female-focused agency, SOUR Bangkok.

She felt that most Thai ads didn’t understand women because they were mostly written by men. So, she teamed up with business partner Saharath Sawasathikom, Managing Director, Creative and Partner at CJ Worx, to launch SOUR in 2017. Since then, it has grown to become one of Thailand’s most awarded boutique agencies.

We spoke to Ongsiriwattana about SOUR’s incredible success, the next season of SOUR’s hit TV series, ‘Girl from nowhere’, and her upcoming duties as a Final Judge at AD STARS 2020.

Before launching SOUR, Ongsiriwattana was Creative Director at Ogilvy & Mather Thailand and J. Walter Thompson Thailand.

Why did you launch an agency specializing in female consumers?

For 10 years before launching SOUR Bangkok, many times, I was in the situation where I was the only one female creative in the meeting. The advertising business was driven by decisions by males – even for products for ladies. I often found that Thai ads don’t actually understand women.

At the same time, according to global statistics, women have 80% of buying power as decision makers, yet there are merely 11% female creatives.

Therefore, I took this opportunity to establish SOUR Bangkok, an advertising agency that understands women, created by women for women for every platform. We didn’t only aim to work with women brands but also any brand that women take part in the decision-making for such as drinking water, cars, houses, and even men’s razors.

Who are your business partners and how do you complement each other?

My business partner is CJ Worx, the largest independent agency in Thailand, managed by “Chy” Saharath Sawasathikom.

Our company relationship is like “brother and sister”. We support each other like family members do. We gain business and management expertise from CJ Worx. They have a large digital team and the intelligence to support wide a range of clients at any scale. Just the same, for any brand demanding a female perspective, we can support them too.

What can you tell me about women in Thailand: In what ways are they unique to women in other parts of Asia?

Thai ladies have a distinctive characteristic, which is soft outside but strong inside. From the outside, we are kind and polite. However, inside the house in many Thai families, women make the final call in many situations.

In your second year, SOUR Bangkok won Gold as Campaign Southeast Asia’s Boutique Agency of the Year. Why do you think you’ve been so successful?

From my point of view, it’s because we have advanced through business model innovation. Since we are an agency powered by women, we set female consumers as our first priority and customize our business model to fit with our clients’ objectives. We’ve created real experiences for our audience beyond ordinary advertising.

For example, when our client GMM Grammy, the largest entertainment company in Thailand, wanted to engage with a female target audience, instead of promoting TV shows and programs in an ordinary agency role, we turned our agency into a creator ourselves. We produced a 13-episode long-form TV series for women. The series became the talk-of-the-town. We also sold the series to other platforms like Netflix in the China market. Season 2 is in progress for next year.

For Tourism Authority of Thailand (TAT), we partnered with our client Oriental Princess, the leading Thai cosmetic brand to inspire women to take a journey through Thailand via the items they most love, cosmetics. We created “Palette of Thailand”, a cosmetic palette inspired by the colours of Thailand sceneries. And we also run the campaign to promote it.

When did you first realize you wanted to work in advertising?

I’m not born creative actually. I’m quite a shy girl but I do love art and fell in love with advertising because Thai commercials are so entertaining. When I was in Grade 5 with the choice of progressing to art or marketing, I found that advertising sat in the middle.

Has the #metoo movement changed the work you make: are brands willing to be braver today?

My perspective hasn’t changed. I’ve usually pushed for all creative pieces to empower women. Based on our philosophy, most of our clients always entrust us to deliver great campaigns with a women empowerment message especially when it comes to gender equality.

Can you name one campaign that you’re especially proud of?

We are the first ever agency in Thailand to create a 13-episode series to empower young girls, ‘Girl From Nowhere’. We provided plots, screenplay and series production for GMM Grammy. It’s a mysterious fantasy series based on a true story from 13 scandals from 13 schools in Thailand. It tells the story through the eye of “Nanno”, a girl who is a new student in every school she enters. In each episode, Nanno gives an idea to change a girl’s destiny, from victim to victor. It launched in 2018 and the series became the No.1 top hit show on the channel with Netflix signing up for the uncensored version for worldwide airing.

In many awards shows I’ve heard that juries discussed that the work didn’t really fit in any categories: they discussed whether it’s an advertising campaign or not. At least we are proud to have initiated a conversation among them and made it into the global broadcasting market with reputable awards honored by LIA, Spikes Asia and ADFEST.

If you didn’t work in advertising, what would you do?

Interesting question… I would be a female artist composing art projects to empower women. I guess!

What does your typical workday look like now that you're working from home?

I love all my work and every working day. With this passion, I usually am the last one to leave the office in a regular work day. Working from home is creating a new experience for all of us. Even when the epidemic passes, I think we might be familiar with this behaviour and millennials will ask to work from home more.

You’re attending AD STARS 2020 as a Final Judge this year. Have you ever travelled to South Korea before? What are you most looking forward to?

I’ve been to Seoul for our first-year company outing since Thai ladies love fashion and cosmetics and our female staff comprise 80% of the office. I did have fun and enjoyed the trip.

To attend AD STARS as a jury, I’m looking forward to seeing the works or ideas that make me feel jealous and push our advertising industry forward. The fresh works that can’t be defined to any categories but are really effective for consumers. I also love to share a different cultural perspective in the judging room.

Furthermore, Busan is one of the best film festival cities in the world that I have always wanted to visit because I love movies. I want to accidentally walk by Bong Joon-ho on the street.

Creativity can bring people together in times of crisis: are there any inspiring initiatives taking place in Bangkok right now?  

I’ve started working from home for a couple days per week. There is no lockdown situation in Bangkok but people still go out but less. In this crisis particularly in Thailand, the mix of humour and creativity with brand relevancy is one of our focuses to alleviate Thai people supported by brands. I’m positively confident that, together, all of us will pass through this.

* Damisa Ongsiriwattana is joining AD STARS 2020 as a Final Judge. Entries to the AD STARS 2020 Awards close on 15th May – enter via www.adstars.org 

[sorasunao]

Garish Room #28 [2017 ver. member A to Z case of Ruki] part 1

- Actor (favorite actor / actress, own acting ability)

Ruki: I watched the movie "Mommy" and the roles in it are very well executed. Antoine-Olivier Pilon plays the role of a guy with ADHD (Attention Deficit Hyperactivity Disorder),  but I was very impressed, thinking that although he is young, he already has such amazing acting skills. And I like Jake Gyllenhaal. But I haven't acting skills. Since I'm just not that type of person (laughs). Beginning to be shy, I just can't stand it, and therefore I cannot remember the words at all. But during the performances I feel calm. When I hold the microphone, I'm all right. However, in the video, the one who gets recognition is more a director and his mores, not actors, right? Once upon a time I played an insignificant role in one video, but it was a complete failure. I wouldn't like to see it again a second time (laughs).

- Baby (when you behave like a child)

Ruki: By and large, I don't behave like a child. Perhaps I have many negative personality traits. I have no sense of time... basically I'm not at all reliable (laughs). And since that time, when I was a child, it's hard for me to get up in the morning. So, since then, I thought that I wouldn't become an employee of any company. I think that such place is not suitable for me.

- Christmas (memories of christmas)

Ruki: I can't tell stories about that time when I was in the middle and high school (laughs). What I very clearly remember...in those days when I was an elementary school student, there was gilded series of toys in a heat-resistant alloy “Saint Seiya” [*manga and anime]. It doesn't even need to specify which of them I wanted, because usually everyone expects that they can get Seiya, don't they? But I hardly got the figure of character-the villain Taurus Aldebaran. In addition, the part of his horn was rusty. So I was beside myself with anger, these are my memories (laughs). And I also with great difficulty shoved my legs into containers in the form of boots, where candies are usually placed, and decided to walk in them.

- Danger (it was dangerous!)

Ruki: That unpleasant time, when we continued to work with two managers, was creepy, isn't it (bitter smile). I wonder what other guys answer? Is it possible that we had anything more dangerous than this?

- Emergency (things you think you need to do now, as soon as possible)

Ruki: There is a lot of! For example, I still didn’t write the lyrics to 「taion」, which we will record the day after tomorrow, so I need to hurry with this. If we talk about things that do not concern work, it occurs to me that I didn't receive my ID card.

- Fashion (preferences in style)

Ruki:  It seems that I have them, but it is not.  I really like European-style clothes, but those that I wear every day mostly single-color and without patterns. I have a feeling that among such things I'm looking for suitable ones. The print on clothes is ok, too, but such clothes that I would like to wear is very hard to find. Next, there is no more clothes about which I would have thought "I want this!", so I create it (with the help of my brand). Therefore I wear it, but when some of this is worn by other members, I immediately stop wearing it (laughs). Ah, maybe I yet like it when a person, who I don't know, wears my brand's clothes. I don't take up making things of too high brands, but at the same time I buy unusual things.

- Ghibli (Ghibli's favorite works)

Ruki: Not that I really liked them, but among them there are those that I can watch, as "Spirited Away" or "Kiki’s Delivery Service".  Although, I don’t watch them very long (laughs). But those who like Ghibli, certainly, also will choose "Nausicaa of the Valley of Wind" and "Laputa - Castle in the Sky", which I don’t like at all.  Perhaps this is my prejudice, but I don't like something like "flying in the sky" and such things. And then something else like how they get out of huge cars (laughs). First of all, I donэt like science fiction, but its pretty realistic representation, it's probably a good thing, isn’t it?

- Health (what do you pay special attention in the field of health)

Ruki: I always take biologically active supplements. And I realize that in order not to catch cold, you need to take vitamins. During the tour, even when I sleep, I always put a mask on my face, but, despite this, I still catch a cold. As for food, I don’t pay much attention to it. I eat everything.

- Immorality (about treasons, which became a hot topic in 2016)

Ruki: Treason... Watching this, I felt that I am very sorry for those who are deceived. Couldn't they have discovered it so far?  This is also often said in the news. But I think: "How is it?". Well, if we talk about treason as such, then it is considered that before marriage it is allowed. But even if it's not a treason, when someone looking like a persone without drawbacks, does something that causes bitter feelings behind your back, I immediately think: "ahaaaa..." (laughs). "Love intrigue," in a literal sense, an amazing thing, isn’t it?

- Junk (unnecessary things at home)

Ruki: I do not have that.  Since I almost immediately get rid of them. I'm not used to things,  and I'm not that type of people who think - I'll leave this and this too. Clothes that I don’t wear for a year, I throw out with the thoughts "I, after all, don't wear it", but after that it happens that I regret it very much (laughs). Therefore, I throw out too much of everything. Also the contents of the personal computer - doing the cleaning, I brought everything in order there, but I deleted everything down to very important things that I shouldn't delete (laughs). I often throw away all unnecessary, leaving only the necessary minimum.

- Kimi no Na Wa (the film "Your name")

Ruki:  I didn’t watch it. Is it by Ghibli? No? It seems that at the moment I'm completely unaware of anything (laughs). I don’t watch them, if there is a manga with drawings made by the technique of soft touch. Although I often go to the cinema, I look sideways at the one where are always a lot of people. In this movie theater the main film is "Your name", so I immediately think something like "than to go there, I'd rather go to this one" (laughs). And in the future I'm also not going to press this button (with this movie) on the ticket machine.

- Love (the importance that love occupies in your life)

Ruki:  During puberty everything else except this (love) wasn't important for me. But as I grew older, everything changed significantly, and if to tell frankly (laughs), I guess it's because now I'm very busy with work. In high school, the band was just a hobby for me, so I wasn’t so passionate on this to really went into it with my head. Since I just approximated to the so-called ‘culture’, I guess that at that time, love in my life was quite significant.

- Moving (сonditions for moving)

Ruki: This is the layout of the house and what is in the neighborhood. As for the layout of the house, it will suit me even if the rooms are not very spacious, just to make the size fit so that I could live there. Since I recently said that I have few things, leaving only the minimum necessary, they should always be in my field of view.  As for the environment, then, most likely, I ask questions, are there any supermarkets and pet stores, is it easy to catch a taxi,  and whether it is convenient to get from this area to the city center.

translated from japanese to russian by shimizu_ran.vk for the_gazette_quotes.vk

translated from russian to english by me

as always thx for reading and sorry for mistakes ^^

[caeleighsims]

FINAL SCRIPT

(signs to direct him to the room)

Sign on the door (studio sign?)

Name plackets on the table for each “expert”

Cheesy music playing

2. Roll intro to our “show”

Rebeccas’s welcome

“Hi, hello and welcome back to your annual transmission of Good Morning, AMFI.  My name is Rebecca and I'll get this show on the road! I am very happy to welcome all of you and very excited to announce that today‘s talk is about ... Fabulous Fashion Mags!

Aren’t you sick and tired of buying the same old glossy magazines? Of seeing the same covers, photoshoots, brands and even models all the damn time?

Well, we are! Today in the house, live, on screen and in color: representatives of this year’s issue of GARMENT! If you don't know Garment Magazine, it’s time to get an editorial update! The magazine is annually relaunched, honoring a single garment at a time. This issue treats SCARVES as royalty from the cover 'til the very end. Next to the representatives of Garment, we have a special guest over today.

“My sources tell me, that this year's issue is, next to the scarf, all about wittiness and having fun! The status quo is questioned, humor is used as coping mechanism, and the content is putting boring stereotypes into a new spotlight.. Sounds fun, right?

But before we dive into details, I’d like to welcome our panel of Garmenteers!

Please put your hands together for Xenia, the Editor in Chief, Milembe, who makes sure the magazine is printed to perfection! And Caeleigh, curator of all the knee-slapping content found on Garment’s Social Media!”

PAUZE & APPLAUSE  

***Xenia, Milembe, Caeleigh enter***

So Xenia, welcome, you are joining us on screen because you are managing the entire magazine from another part of the globe! ** XENIAS SAYS HELLO** As I mentioned every generation of the magazine revolves around one garment. This year you chose the scarf, an interesting choice if you ask me...what made the scarf the perfect garment for the 2020 issue??”

Xenia: “Even though you might think the scarf is one of the simplest garments that exists, it is actually incredibly versatile. Tell me, do you know of any other garment that you can wear around your neck, on your head, around your waist… literally anywhere. Next to its versatility, the scarf is also a great carrier of meaning. It is basically a fashionable, wearable banner. A scarf communicates, whether this is cultural, religious or empowering matters. A scarf can literally say it all! Besides that, the scarf has been the hottest topic on the catwalks this season, haven”t you seen?”

Rebecca: “I see. So, the scarf can actually send out powerful messages. I understand that your message to the readers is to question the status quo, while having fun. How did you find this approach, and how did you translate the ‘having fun’ part of the brand?”

Xenia: Aren’t we all tired of the humdrum and monotony we are fed by typical glossy magazines? We wanted a fresh take and make it entertaining! By doing this we want to challenge the reader and create awareness among them so they can recognize the stereotypes themselves, and think about how we can do it differently. How are we making sure there’s fun involved? I’ve got one magic word…PARODY. We are playing with the exaggeration of stereotypes, we make them absurd and hilarious. So while having a laugh, we make you wonder: Why are all these ridiculous clichés the norm for magazines at the moment? And why don’t we play around with it more often instead of staying stuck on the same content all the time?”

Rebecca: “I like that! But why do you think we need this now? What makes it so…2020?”

Xenia: “Have you been on social media at all? Hahahaha. When COVID-19 broke out the only thing I saw on there were all these memes about our ridiculous behavior. Even though you might think it’s risky to make fun of a situation like that, I am sure we all secretly laughed. And it actually made me reconsider our behavior. I realized that I don’t actually need to stack up on toilet paper, it’s just straight up absurd! I think that especially now, in times of meme-culture, our target group needs a dose of humor in order to cope with and challenge the crazy, stereotypical ideas that are out there. So yes, I think our magazine concept is very 2020!”

Rebecca: “An interesting outlook, very in line with the Zeitgeist. You made a comment about COVID-19. You’re creating and printing a magazine in times of isolation and social distancing, while the whole team is sprinkled all over the globe! How has this affected your way of working?”

Xenia: “Obviously it was a little, WELL, no, actually very, different from what we expected, but we made the best out of it!! I see the whole team on the screen and communicate via digital platforms, although quite unfamiliar at the beginning, worked out well for us. I would like to give out a special thanks to the team for adapting that fast, since it can be hard communicating when we don’t get to see each other physically. Next to communication, of course, there were some difficulties with getting productions done, such as photoshoots and interviews. But we managed to create all content within the safety measurements made by the Dutch Government.”

Rebecca: “That is great to hear! I can imagine it was a struggle delivering a magazine with all its expected photoshoots, interviews, and content which needs field research in general.  

Speaking of photoshoots: As we know, the major names in the magazine world, such as Vogue, Elle and Harper’s have their editorials filled with well-known brands, which - spoiler alert - are also their biggest sponsors. I assume that you guys did this differently and that you carefully chose which brands to include in the magazine, am I right?”

Xenia: “Yes, definitely. The fashion in the magazine obviously mostly features AMFI Designers. Besides that, we decided to support young and conscious designers, brands that are commonly seen as ‘unconventional’, vintage clothing and of course some digital fashion! “

Rebecca: “I’m excited to see all the brands and designs in the magazine! One thing makes me curious, how was the process of finding AMFI designers for collaborations?”

Xenia: “It was a struggle sometimes, as we wanted to include current designs and many of the designers weren’t in Amsterdam for us to borrow their creations. On top of that, most of them were pre-occupied with their own Corona worries. However, with helping hands from all departments we were able to reach a good number of designers and used their designs for our shoots and cover.”

Rebecca: “I think it is truly amazing what you guys have managed to create in such wild times. Now, I have been asking myself, Milembe: how on earth do you get a magazine printed during quarantine?”

Milembe: “It sure has been a lot of phone calls and discussions with different print shops. But all is looking good, and our pre-sales are rising daily!”

Rebecca: “Where can I buy mine? It truly sounds like a worthwhile investment, which is important because we are killing trees for it after all. Sustainability is an ever-present topic, and you guys have been taking this very seriously, am I right?  

Milembe: “You can buy the magazine with one of our students or at Athenaeum Boekhandel. We also have a distributor who makes sure the magazine is sold in stores all over Europe.

Sustainability is very important to us indeed. That's why we chose a sustainable printer. They print with sustainable ink, we chose recycled paper and the printer is CO2 neutral. They invest in planting new forests as well. So yeah, I think it’s fair to say that we are trying to take eco-friendly to the next level!”

Rebecca: “Now I don’t know about you, but these experts got me really excited to see this magazine! I think it’s time to stop the talking and start seeing what it looks like! Xenia, I’ll pass the mic onto you, and let’s have a look into this mag!”

6. Xenia walks through the plank

PLEASE FILL IN

8. Explanation of social (ask questions to Caeleigh)

Rebecca: “Well that was very exciting, I can’t wait to get mine delivered! But before it comes to that, I can enjoy all the content you are showing on your social channels! Because yes, Garment has been very active on social media, and dear viewers if u are not following them I strongly advise you do so.

This morning before coming here, I actually did some serious stalking online. When I took a look at the Instagram account of Garment magazine I found all the wit, the fun and the parody representing your magazine. You really got me with the memes, the ironically long list of hashtags and your interactive and surprising stories. I was laughing out loud and tagged all my friends instantly!

So Caeleigh, as the mastermind behind all these productions, can you start with telling me something about all the different social platforms you’re using?

Caeleigh: “As of now we have mainly been active on Instagram. And by posting daily, uploading frequent stories, using hashtags, and creating content that that encourages interaction and reposting, we have managed to steadily grow our following. Other than that, we will soon be making use of IGTV, and posting more frequently on Facebook once we start uploading articles and content onto our website… which just went live today!

Rebecca: “I can imagine it takes a lot of creativity to make all posts for these platforms. How do you come up with the designs for social, the images, the captions, the memes, the gifs and all? In other words, how are you translating the magazine to online?”

Caeleigh: “I think the most important thing for us has been to pay very close attention to the magazine development in the workshops. And we also have people from image, design and text on the Social team that provide great insight into each department. We always use the same colours, fonts, graphic elements and tone of voice to keep it all within the brand. And the magazine has even taken on a couple of ideas of ours as well. Like a horoscopes spread, for example. And finally, every post we upload is either discussed in the workshops, or sent to Xenia and the other leads for approval before going live.”

Rebecca: “It is really great to see how everything comes together like that, giving us a holistic idea of your brand identity. Now I don’t want to spoil things, but I heard some rumors about a Garment reality show… That would definitely be something I have never seen with Garment before!”

Caeleigh: “Yes! definitely something new for us... which is really exciting. We were brainstorming ideas on how we could make our viewers more invested in the process that goes on behind the scenes of Garment Magazine. And instead of just showing snippets of content here and there, we came up with the idea to create a whole storyline for people to follow along, where we introduce them to all the jobs on an editorial team and their role within the company. We decided to embrace the idea of parodying reality television, playing into the tropes of what people consider "fashion people" to be like. Again, inviting our viewers to laugh at the exaggeration of these stereotypes and question how or why they exist.”

Rebecca: “I can’t wait for this!!! How often will it be produced and where can I check it out?”

Caeleigh: “So, we will be filming on June 8, with a crew of 6 actors, a director and a cameraman. We're also getting help from an editor in Toronto. But the bottom line is, you should all expect to see 5 episodes posted bi-weekly, with the last one airing at our launch!”

Rebecca: “A launch event? During quarantine? What can I expect this to look like?!”

Caeleigh: “It's definitely going to be unlike the launches from past years. At first, we bounced back and forth between a couple of online ideas, but since this quarantine has dragged on for so long we've noticed that people are getting really tired of just staring at their screens all day. Now that the laws regarding social distancing have become more lenient, we're planning to use this to our advantage and plan a very small pop-up event. The idea is for it is to be a maze-like event, almost like an art installation, where each section or room is a different theme, in line with the magazine. Expect to see parodies of cliches found at award shows, articles in the magazine brought to life, and an over-the-top Tell-Sell booth at the end where you can purchase your own copy of Garment. Obviously, we'll stay in contact with the RIVM to make sure the protocol is followed properly at all times and people are safe.

Rebecca: “This all sounds very promising, but quite difficult to handle all by yourself. Will you make use of any sponsors or partners?”

Caeleigh: “Yes, of course. We already have our location sponsored, as they are willing to offer a very significant discount on the space. Next to that we've been reaching out to Dutch beverage companies to see if they would be willing to sponsor our event as well. We only just changed the whole launch plan last week, but there's been an impressive amount of progress made already.”

Rebecca: “Thank you Caeleigh, looks like you’ve got it all figured out. Please keep posting and please make sure to send me an invite for the event!”

9. Go over to Milembe

Rebecca: “So, I would like to move over to this lovely lady, the queen of print, Milembe! I understand Garment is quite a big production. Can you tell me precisely how many magazines will be printed?”

Milembe: “We'll print 1250 magazines to be precise. Last year a number of 1500 were printed but quite a lot were left over. Selling this year will be a lot more difficult than last year because of these weird times. This is why we decided that it would be good to slightly reduce the copy count, also keeping sustainability and less waste in mind.”

Rebecca: “Good number! I would definitely be able to get my hands on one of these gems. Right?”

Milembe: “Pre-sales continue to rise despite the extenuating circumstances”

Rebecca: “Wow, that’s great!!! Must help in financing the print, but how else are you handling the finances for the production? Maybe you can give our special guest Dirk a closer look into this?”

*** Milembe hands over the financial overview and shortly explains to Dirk what he can find inside this document ***

10. Sign off “thanks for tuning in / Questions

Rebecca: “Now that we’ve seen every inch of Garment’s scarf issue. From concept, to social media, to finances, I would like to thank you all for joining in. Especially our team of experts and our VIP Dirk! I can’t wait to see the end-product and I hope we got you excited as well! In case our special guest or the audience have any questions, now is the time to ask!”

[norafinds]

ATWWV - Norbyah Nolasco

Last post for Around The World With Vintage series this year comes from Hong Kong via Australia with a stopover in Malaysia and USA, and I look forward to visiting more countries next year through all of you vintage lovers. I’ve chose Norbyah from I’m A Norbyah blog for many reasons - she’s a mother, a teacher, and she mixes vintage and modern so amazingly to fit her dynamic lifestyle under the sweltering temperatures of Hong Kong. She has lived in many different countries so I was curious about her experience and how she dressed for different cultures and places. I also wanted to feature someone who doesn’t wear 40s/50s as previous interviewees. I chatted to her about her family, life, career, and asked her to share her expertise on everything vintage in HK.

Tell us a little about yourself

I’m a mother, a wife, a teacher, a strong woman, a vintage lover and eco-fashion enthusiast. Those roles (among others) define me and also influence my sartorial decisions.

Tell us about your cultural background

My mother is Australian and my father is Malaysian-Chinese. I was born in Lilydale, Victoria and I grew up in Kuantan (on the east coast) and Kuala Lumpur (the city), Malaysia. I went to an International School, so I grew up with people from all over the world. There was a large group of Swedes at our school, so their culture was very familiar to me when I lived in KL (Midsommer and Santa Lucia, the Christmas celebration). Malaysia is a melting pot, too. There are people from Southern India (Tamils), Chinese people and Malays. As a result, Malaysia has the best food. I’m always craving it when I’m not there. And, I love Durian.

How has your cultural background influenced your style?

I love prints. I was exposed to all kinds growing up in Malaysia. Batik, especially traditional batik made with stamps, is my favorite. I also love color (I think this is my Chinese side). Between the three dominant cultures present in Malaysia is a vivid kaleidoscope of style inspiration. My love for African prints is definitely a result of growing up around prints as a child. Malaysia is a Muslim country, so I also grew up being very aware of dressing modestly, out of respect for those who follow the Islamic faith. I had to wear a school uniform, so I had to think of different ways to express myself early on (accessories, shoes, hairstyles, etc).

Norbyah wearing a skirt converted from men’s traditional Malaysian sarong fabric

How has living in Hong Kong influenced your style?

Moving to Hong Kong after living in the United States influenced my style a fair bit. Hong Kongers dress up! Everyone looks good, whether their clothes are designer brands or bought in a market. There’s never not an excuse to dress up, either. Maybe that’s part of living in a big city now, but I think it’s fun to have so many fun events happening, lots of cool places to hang out with friends, fun restaurants to try, live music to see and so on. There’s very much a creative scene here in HK.

When did you start wearing vintage?

I started wearing secondhand long before I wore vintage. As a teacher’s kid, I grew up in hand-me-downs (which is a practice I keep in place for my own children). I remember getting big bags of things from expat families and getting excited when there were name brand things in the batch. Oh, the excitement of getting an Esprit top! As a teen, I also shopped at stores that sold surplus clothing with the labels cut out (it was called The Reject Shop, but it was a goldmine of clothing). I started wearing vintage in college, when I discovered resale shops in my college town. I would often take clothes to sell and find some really awesome finds from the 70s. Likewise, all the summers we travelled back to Melbourne from Malaysia, I loved popping into and shopping at op shops there. Things were so unique and so cheap!

Is there a vintage scene in HK?

Sort of. I’ve met quite a few Etsy sellers who are based here in HK (or were at one time) by going to some of the various fairs and markets and pop up shops. We have some vintage boutiques around the area (my friend Sabrina wrote an article about them here). I’ve also taken part in Ruglane’s Vintage and Secondhand Markets as both a buyer and a seller.  So, there is a scene, but it’s limited.

How is vintage shopping in HK? Where are your favourite places to go? 

I’ll be honest, I do most of my vintage shopping in the summertime when I’m back in the States. The boutiques here have lovely curated finds, especially designer brand items, but I find that they’re pricey. Certainly a good quality vintage designer brand is worth an investment, but I kind of prefer the gems that you can find for a bargain. There’s something about digging through at the Salvo, Goodwill or Savers and finding a vintage gem which is deeply satisfying. I really love going to estate sales, too. There is a place here in HK that I like to pop into called Me and Gee. There are three branches and they mostly source Korean and Japanese vintage deadstock clothing. It’s not a cute boutique, but that’s what I like about it.

Pre-1997 HK was ruled by England - how do you think this influenced the fashion in HK? Is there a lot of English meets Chinese vintage pieces? Are there a lot of British vintage pieces still?

You know, I think that the British influence is really noticeable when you look around and see that people really pay attention to dress code for the various establishments and at the workplace. Regardless of how hot and humid it is, men will always wear suits for work. Unless people work in a more creative industry, there’s great adherence to what’s ‘work appropriate’ and no real sense of business casual. Of course, British brands are sold here, too (Jack Wills, Marks & Spencers). I haven’t really noticed too many British inspired or British meets Chinese vintage pieces around, but then again, the vintage scene here is limited as I mentioned.

How does being a mother and a teacher influence your style?

I think that these two things influence my style most. Let’s face it, teaching is not a lucrative endeavor. Being a mother to three means that we live on a budget, so wearing vintage and secondhand works perfectly with my lifestyle. I love that I can afford unique pieces that are well made and that I can look stylish for next to nothing. The fact that I can make a minimal impact on our environment is also a huge bonus for me.

What is the biggest challenge of wearing vintage in HK?

The humidity. It’s so hot and humid for a good portion of the year, that wearing vintage (especially if it’s not a natural fabric) can really be difficult.

What is your favourite era to wear?

Right now, I’m all over the 90s. It was my decade! I feel like a teenager, back in college again. I also love the 80s, structured blazers, high waisted mom jeans (sigh). I love the 80s does 50s dresses, too. There’s so much to love. Lately I’m into the 70s kimono style bohemian looks, too. I also like to mix decades. I’m not a purist, I guess...I love any and all vintage that comes my way.

Has your style changed much since your 20s?

Yes and no. I think I’ve always taken risks with my style in a way. When I see a trend, I think about what I already have in my wardrobe that will allow me to follow a trend. When I was in my 20s, I was just starting out in my career as a teacher, so I didn’t feel as confident to really dress like myself. I had to make a good impression and look “professional” on a budget. One way I did this was to wear neck scarves with tees (haha!) I did have a moment right after becoming a mother, where I sort of lost my sense of style, let’s say. I remember having these thoughts about how as a mother I couldn’t wear certain things anymore. I had to dress practically. Not spend time worrying about how I looked. I even cut off all my hair because I thought I didn’t have time to style it. What a silly idea that was. As soon as I entered my 30s, I realized in a very real sense that other people’s judgements actually didn’t matter and that I could wear whatever I wanted.

Do you dress your kids in vintage? Do they have any interest in vintage?

My kiddos have worn a few vintage pieces here and there. When my girls were younger, there were a few lovely vintage dresses that they wore on occasion (gifts from my sisters who live in NYC). All three kids have a few hand me downs from both the hubby and I when we were kids, which definitely makes them vintage (haha!) My favorite at the moment is a little baseball hat from the 80s that used to be the hubby’s and now fits my littlest girl who is 8. I guess you could say my kids have an awareness of vintage. They come on my thrifting adventures and the girls especially love to see how far their money goes in a secondhand shop like Goodwill or Savers. We’ve got all kinds of ‘old’ things at home from vinyl records to whiskey glasses, etc. They appreciate it, but whether they’re interested remains to be seen. When we buy things (toys, clothes, trinkets, etc), we’ve grown used to thinking about how long they may be interested in said item or how much they’ll wear it, is it worth the money, and most importantly, is it a landfiller?

I know I’ve never had a teacher who is *this* stylish!

As a teacher do your students love or notice your style? Do they know you have a blog at I’m A Norbyah?

This may sound funny coming from someone with a public online profile, but I’m actually quite self conscious about sharing my blogging with students. It’s not that I’m a private person because I share plenty about my personal life with them (as appropriate, of course), but for some reason I don’t like to share the blog. I suppose I feel a little weird broadcasting myself as a blogger because for them I’m their teacher and that’s first and foremost. If they find out, and many do, I of course share that side of things, too. I think it’s important for students to see their teachers as people with their own hobbies and interests. Teachers are pretty kick ass cool people, you know. But yeah, I do get lots of compliments. It’s very sweet. They know I’m into vintage and secondhand fashion so I get asked questions about shopping for it, style tips, etc. Some of them also know about my passion for eco fashion and I’ve worked with students and mentored their projects on sustainable fashion. It’s fun to connect with students through other areas outside of the subject I teach (Humanities).

What is the one thing you want people to know about you?

If there's one thing I want people to know about me, it's that I'm really passionate when it comes to things like my opinions, beliefs and about being a woman. I grew up empowered by my parents, but I didn't find that confidence really until I was in my 30s, so I work really hard at empowering others in my roles as a teacher, mother, wife, friend and blogger.

[douchebagbrainwaves]

YOU GUYS I JUST THOUGHT OF THIS

Apple could never have imagined. It may look Victorian, but a question. There are billions of people, each with their own opinion; on what grounds can you prefer one to another?1 Telling me that I didn't want to think clearly. I know, managed to be mistaken only once, and that it literally meant being quiet.2 Steve Jobs is, because there hasn't been anyone quite like him before.3 How do you make them? Fashion doesn't seem like that much extra work to pay as much attention to the author's choices as to the story. After having been told for years that everyone just likes to do things their own way, he is unlikely to head straight for the conclusion that a great artist is something that's good for you, have abandoned you to spend years cooped up together with nothing real to do. It's true they have a long tradition of comparative open-mindedness is no guarantee.4 And if you want to do, you risk infecting your kids with the idea that a bunch of guys who get together to go hunting.5 The same principles of good design crop up again and again.6

Simple as it seems; those VPs' cushy jobs were probably payment for work done earlier.7 There's obviously the direct cost in time of the people they never got.8 In principle you could take a huge VC investment, put it in treasury bills, and continue to operate frugally. Such obviously false statements might be treated as jokes, or at least have enough chance of being true that the question should remain open. This is one reason Y Combinator has a rule against investing in startups with only one founder. We have such labels today, of course, but when they do they're ruthlessly pruned. Aiming at timelessness is also a heuristic for finding the work you love, you're practically there. There is no prize for getting the answer quickly. So let's be clear about that.

Hapless implies passivity. Except sinecures don't appear in economic statistics. And the boneheads who designed this stove even had an example of this book, because it's hidden behind a thick glass wall and surrounded by a frenzied crowd taking pictures of themselves in front of the other differences between startups and what passes for productivity in big companies, but it ended up being cast as a struggle to preserve the souls of Englishmen from the corrupting influence of Rome. Startups often make things cheaper, so in that respect they're better positioned to prosper in a recession than big companies. Should you take it?9 I were drawing from life.10 Remove them and most people have no idea why.

Why would they go to extra trouble to get programmers for the same reason I did look under rocks as a kid: plain curiosity. In fact, getting a normal job.11 Murder for example. Well, I suppose we'd consider it, for the right price.12 When you change the angle of someone's eye five degrees, no one got far enough to ask that. So the cheaper your company is to operate, the harder it is to travel widely, in both time and space. So it turns out to be ridiculous, it's almost certainly inside that head. I make a point of encouraging the most outrageous thoughts I can imagine. I don't mean to suggest they do this consciously.13 They would be in the way.14

If your valuation grows 3x a year, the total cost in stock of a new hire's salary and overhead into stock you should multiply the annual rate by about 1. You can't write or program well in units of half a day at least.15 How has your taste changed? Ultimately you always have to adapt to this. Both did. Better to arrange the dials? Our fathers weren't that stupid.

It used to be very impressed by airbrushed lettering that looked like birds, but I think it would help to put names on the intermediate stages. So if you want to get rich by creating wealth in your country, people who propose new checks almost never consider that the check itself has a cost. For cases like that there's a more drastic solution. If your company seems evil, the best programmers could collect in just a few hubs.16 As a kid there's a magic button you can press by saying I'm just a kid that will get you out of most difficult situations. Like any war, it's damaging even to the winners.17 My hypothesis is that the ceiling of the Sistine Chapel is more interesting to people. In retrospect I think one may have: the private jet pilot.18 Telling me that I didn't realize when I was younger.19

Traditional economists seem strangely averse to studying individual humans.20 I think startups are a good thing for the world if people who wanted to do that is not merely simplified, to suit their developing minds, but sanitized as well, to suit our ideas of what kids ought to think.21 But instances of inequality don't have to answer them. The main reason nerds are unpopular is that they don't have any is that they don't have any. Maybe mostly in one hub. He's not just generally correct, but also practically, in the sense that hackers and painters are both makers, and this source of new ideas is practically virgin territory. The winners slow down the least. The old answer was no: you were supposed to read Hugo's Les Miserables. They probably assumed we were on the same VC gravy train they were. Occasionally the things adults made you do were fun, just as pop songs are designed to sound ok on crappy car radios; if you can't get started, tell someone what you plan to write one day as an opiate. Godel's incompleteness theorem seems like a practical joke. And it did not seem to exist.

Notes

The company is their project. Internally most companies are run like Communist states. Alfred Lin points out that it's a significant cause, and unleashed a swarm of cheap component suppliers on Apple hardware. When Google adopted Don't be evil, they very often come back with a potential acquirer unless you want to.

I don't know of this essay wrote: After the war it was overvalued till you see them, just as if you'd invested at a time before photography had a demonstration of the accumulator generator benchmark are collected together on their utility function is flatter. Every language probably has a title. Roger Bannister is famous as the cause.

The philistines have now been trained to paint from life, and no one on the programmers, but those don't involve a lot of money from mediocre investors almost all do, but whether it's good, but for the same people the freedom to they derive the same time. Why Startups Condense in America.

1300, with the melon seed model is more of it. I wouldn't say that Watt reinvented the steam engine. I suspect most of them.

But it can buy.

She ventured a toe in that respect. One way to pressure them to.

This is almost always bullshit. There are a handful of ways to help their students start startups.

I. A Spam Classification Organization Program. In fact it's our explicit goal don't usually do a very misleading number, because it depends on the grounds that a company just to steal the ball away from taking a difficult position.

If near you doesn't mean the hypothetical people who start these supposedly local seed firms always find is that it makes the business, A P successfully defended itself by allowing the unionization of its own. Doing things that will cause the brand gap between the government.

If you're expected to do it mostly on your board, consisting of two things: the separate condenser. If you were expected to, but there has to be a few stellar exceptions the textbooks are similarly misleading. This is one of these companies when you depend on closing a deal led by a combination of a reactor: the editor written in Lisp, you can control. There's no reason to believe this number could be done, lots of type II startup, and when given the freedom to they derive the same ones.

Digg is notorious for its lack of movement between companies combined with self-perpetuating if they could then tell themselves that they probably don't notice even when I was once trying to decide whether to go away. Bad math is merely a complicated but pointless collection of qualities helps people make investment decisions well when they're on the group's accumulated knowledge. Surely it's better and it doesn't change the world.

25. Some founders deliberately schedule a handful of lame investors first, and large bribes by Spain to make programs easy to imagine cases where you have to solve a lot of face to face meetings.

The second alone yields someone who's stubbornly inert.

More often you have to track ratios by time of its completion in 1969 the largest of their due diligence tends to be significantly pickier. Download programs to run spreadsheets on it, this is the kind of people who start these supposedly local seed firms.

What you're looking for something they wanted, so I called to check and in a bar.

They're common to all cultures with long traditions of living in a series.

There were lots of opportunities to sell the bad VCs fail by choosing startups run by people who might be digital talent.

Well, almost. If someone just sold a nice thing to be obscure; they just don't make their money if they don't know the answer is simple: pay them to lose less on investments that generate the highest price paid for a name that has a power law dropoff, but more often than not what it would have been lured into this tar pit. So, can I make the people who should quit their day job is one of the current options suck enough. You can't be buying users for more than serving as examples of other VCs who understood the vacation rental business, which is the last step is to tell them to ignore these clauses, because a there was a kid, this is also a second factor: startup founders and realized they were more dependent on banks for capital for expansion.

There were several other reasons.

Photo by Alex Lewin.

So it's hard to make people use common sense when interpreting it. If our hypothetical company making 1000 a month grew at 1% a week before. Most explicitly benevolent projects don't hold themselves sufficiently accountable.