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MORE NEWSIES TWEETS RAHHH (pt. 3)
my brain is full of nothing but little dancing newsboys on twitter
part 1 part 2
#newsies#92sies#livesies#spot conlon#racetrack higgins#sprace#albert dasilva#david jacobs#katherine plumber pulitzer#javid#javey#<- implied#sarah jacobs#her username is very relevant here#finch cortez#finch newsies#crutchie morris#birdcrutch#<- if you squint#kid blink#spreading my spot & blink friendship agenda#purely based on the 92sies newspaper pic#jojo de la guerra#jojo newsies#if you get the trading card reference i love you
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so i wanna write a fic about an rp i’m doing with a friend (we’re gonna write it together) but i’m bad at writing and idk if anyone would actually read it osmdks so uh it’s probably not gonna be posted here but still if anyone is interested i’ll send a link when it’s actually done oxekmd
#i’m just tagging the relevant characters#newsies#newsies live#racetrack higgins#jack kelly#spot conlon#crutchie morris#albert dasilva#buttons newsies#henry newsies#finch cortez
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S.pot C.onlon tag drop
#spot conlon » ic#spot conlon » visage#spot conlon » musings#spot conlon » headcanons#spot conlon » aesthetic#spot conlon » open#spot conlon » relevant#spot conlon » wishlist#spot conlon » wardrobe#spot conlon » music#spot verse » now them soakers is in for a soakin' (main)#spot verse » borough what gave me birth ; friendliest place on earth (modern)#blog maintenance tag
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Spot Conlon tag drop
#spot conlon » ic#spot conlon » visage#spot conlon » character study#spot conlon » headcanons#spot conlon » aesthetic#spot conlon » relevant#spot conlon » open starter#spot conlon » wishlist#spot conlon » wardrobe#spot conlon » music#spot verse » brooklyn's here ; we'll get your pay back with some payback (main)#spot verse » borough what gave me birth ; friendliest place on earth (modern)#spot verse » on the grounds of brooklyn (medieval)#dynamic » i never planned on someone like you (spot and racetrack / ft. serenitystored)#dynamic » all i've ever known is how to hold my own ; but now i wanna hold you too (spot and belle / ft. voiceofmany)#dynamic » you don't have to change a thing ; just stay with me (spot and finch / ft. tomorrcwsnews)#dynamic » i've never made a bet but we gamble with desire (spot and racetrack / ft. voiceofmany)#dynamic » right now could last forever just as long as I'm with you (spot and blaze / ft. voiceofmany)#dynamic » say the word and i'm already there (spot and davey / ft. voiceofmany)#dynamic » i would fight for you if you would fight for me (spot and jack / ft. voiceofmany)#blog maintenance tag
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Was Spot Conlon a real person? If so, can you tell all of the information you have on him? And was he the same person as Racetrack Higgins?
Thank you so much for your question! Fair warning, this answer is probably more in depth than you bargained for.
Spot Conlon was indeed real. Or, at least, The Sun reported that he was real (newspapers didn’t fact check as much in 1899 as they do now). He is mentioned in two articles related to the strike, both from The Sun. Full transcripts of the relevant sections of the articles are below the cut, but briefly on July 21 they say Spot Conlon crossed the Brooklyn bridge in the evening to tell Kid Blink that Brooklyn was behind them and promising to bring three thousand boys over the next day to help with the strike. On July 22, The Sun writes that a messenger from Brooklyn was sent over to say Spot Conlon apologizes for not sending the boys over like he promised, but they’re busy doing other strike business in Brooklyn.
Those two passages are the only mentions of Spot Conlon we have from the time. We know (as much as these things can be known) that he considered himself Workboy of the Brooklyn union, and that he communicated with Kid Blink in the early days of the strike, but after July 22 he disappears from the newspaper records, and any future references to a leader of the Brooklyn union name Ed “Racetrack” Higgins as that leader.
The rumour that Higgins and Conlon were the same boy was actually started by me a long time ago. It was meant mostly as a shitpost, and I didn’t realize at the time how eager people were to believe anything I posted was fact. The best answer I can give you is that yes it is possible that “Racetrack Higgins” and “Spot Conlon” were two nicknames for the same kid, but it is not by any means the most probable explanation. More likely explanations include that Spot Conlon ran one district of Brooklyn and Racetrack Higgins ran another, that Spot ran the Brooklyn union in the early days of the strike and Racetrack Higgins took over in the later days, or that Spot Conlon was a character made up by a Sun reporter and he never existed to begin with.
What is true is that the fictional Spot Conlon depicted in both the 1992 film version and the 2012 stage version of Newsies (and the novel, but we don’t talk about the novel) has more in common with the historical Racetrack Higgins than with the historical Spot Conlon. So in that way, yes they are the same person.
I hope that answers your question. If you or anybody else want to know more, please do feel free to ask.
July 21, “The Only Tie-Up In Town”:
About 8 o’clock the newsboys observed the imposing figure of a 14-year-old youth, wearing pink suspenders, approaching from the Brooklyn side. He asked for General Master Workboy “Blind” Diamond, to whom he introduced himself as Spot Conlon, District Master Workboy of the Brooklyn Union.
“We bring youse greetings an’ promises of support,” he said to the boys who quickly gathered around him. “We have tied up da scab sheets so tight dat y’ can’t buy one fer a dollar in de street. Hold out, me gallant, kids, an’ tom-morrer I meself, at de head of t’ree t’ousand noble hearts from Brooklyn, will be over here t’ help youse win yer noble scrap for freedom an’ fair play.”
This speech was greeted with tremendous cheers, and the envoy with the pink suspenders, after a constitution with the General Master Workboy, was escorted half way back to Brooklyn by a guard of honor. he said that his cohorts would probably come over in the morning.
July 22, “The Strike That Is A Strike”:
Earlier than usual the newsboys were on hand in Park row yesterday morning to contrive plans for the bedevilment and confusion of the foe. Reports of the most encouraging description were received from various localities. An envoy from the Brooklyn union brought this good word:
“District Master Workboy Spot Conlon says here’s lookin’ at youse noble strikers, an’ he can’t bring his forces over to-day like he said he would, ’cause he’s got an engagement to break scab heads over dere. De hull push is out, an’ de kid wot tries to sell Woilds an’ Joinals gets his slats kicked in. Dat goes. By order of de union”
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Let Me Help
Part 5 - Sprace
Manhattan
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a/n: i guess y’all DO want the next part lmao
warnings: angst / fighting / injury / blood / slurs
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“Where the hell is this place?”
Spot thought to himself.
Spot planned on spending all night, or what was left of it, trying not only to get Race to Manhattan, but to his lodging house and find whoever Davey was with no hints from Race.
It was early, about 4 in the morning.
Spot carried Race through Brooklyn and across the bridge with no problems. Spot was a strong guy and with the occasional stop to make sure he was going the right way or switch of position, he could’ve carried him all night.
They made it to Manhattan, a place Spot rarely visits.
He thought back to everything Race told him about where he lived and who he was friends with, but not many clues were relevant.
He remembered Race saying when he has a problem he goes to Jack or Davey. Spot knew of Jack, but not of Davey, and Davey was the man he needed.
Spot also remembered Race describing the lodging house as big and full of people all the time. He assumed it was much like his previous home before he got his own place.
Spot check around the area and saw no one awake. He sat Race down in an alleyway so he could take a look around without suspicion, incase anyone was awake at this hour. It was approaching 5am so work might be beginning for some.
He took a quick walk down the street, checking in both directions for anything relating to a lodging house; careful not to stray too far from Race.
A noise came from the street. Spot brushed it off as the city folk waking up and continued further down the street.
Back in the alley, Race began to wake up. He was alone and confused, but after a moment he knew where he was. He’d been in this position before. He cried. He cried so hard. So many guys have just dumped him off in alleyways after a night out. He thought Spot was different, but maybe he was wrong.
He tried to get up but his head was foggy and dizzy. He tried one more time. He pushed himself off the wall and closer to the empty space in the middle for a little more room to stand.
He felt a pair of arms help him and smiled at the thought of Spot not leaving him like everyone else.
Race started to turn around and look at the boy.
“I thought you left me here—“
Race’s eyes widened.
“Now why would we leave a little punk like you out here all by yourself?” An unfortunately familiar voice said.
Race felt the grip on his arm tighten but he was still to weak to try and fight back.
The biggest problem with what was happening was he could only find one of them. They never did these things alone, so where was the other one?
“SP—“ Race started to scream, but his mouth was quickly covered before he got the whole name out.
He found the other brother.
“It’s been a while, Higgins, hasn’t it?”
“Now I know you’ve missed us, so we just came to give you a little...hm...what’ll you call it?”
The boy paused for a moment.
“Ah! I know. A welcome back gift. He saw you heading over to Brooklyn and we just want you to know that no matter where you go, we will always find you.”
His words were psychotic.
Race bit his hand as hard as he could and the arm connecting to it flinched back.
“You’re insane, Oscar.” Race spit back at him.
Race tried to release himself from the grip, but he couldn’t.
“Let go of me, Morris. Do you guys really have nothing better to do...” Race trailed off, almost passing out again.
Oscar started to laugh.
“Woah, Higgins, youse ain’t lookin too good these days. Maybe we can help you with that. There���s two things we could do here. Option one is we take you back to your folks and—oh wait! You ain’t got no folks—“
“—looks like we have to go with option two, Oscar.” Morris chimed in.
“What’s option two?” Race asked, not sure if he wanted to know the answer.
“Option two is we finish the job. Put you out of your misery since we know youse can’t afford a doctor. See? We’re not crazy, we’re helping you out. You should be thanking us right now.”
“Wait till I get my han...” Race trailed off again. His knees buckled and his head hung low.
Morris took this time to straighten him out by pulling back his arms, ripping his head back.
Oscar threw the first punch. Direct contact straight to his ribs.
Morris let go of Race’s arms and watched him fall to the ground, hitting his head on the way down.
They kicked him front and back until Race was coughing up blood on the cold asphalt.
Race tried to scream as much as he could, but he wasn’t loud enough.
He got one good scream in before another kick, this time to the neck, came.
“SPOT!” He screamed between coughs.
Spot was on his way back to check on Race when he heard the yell.
“Spot?”, Morris laughed, “You think Spot Conlon is gonna care about someone like you?”
Spot sprinted to the alleyway and saw what was happening. The boys backs were turned but Race’s was facing the opening. A small smile cracked on Race’s face when he saw Spot in the light.
“Spot Conlon is just a show off, he ain’t got the guts to go out and do anything, he just makes people think he does. Us? We go out and do it, right Morris?” Oscar called out.
Before his brother could answer, Spot chimed in.
“Is that what people are saying about me over here? Cause last I checked, the scars on my hands aren’t from any accident. And I thought Manhattan had gotten rid of its rat problem? I guess it missed two. Why don’t I help them out with that too?”
The boys turned around and saw him. He was bigger than they could’ve imagined. They could’ve chucked at his height but for how built he was, it made up for it.
Spot cracked his knuckles and walked towards the boys who tried to run away. Crates and mental slabs of fencing blocked the other side of the alley. The only opening was in Spot’s direction, so they were stuck.
Spot started to fight the boys two vs one and was winning. They did the only thing they could think of.
Oscar got loose and ran to Race while Morris kept Spot busy.
He stood Race up, laid him against his body, grabbed his hair to pull it back—exposing his neck—and pulled out a blade.
“Stop this now, Conlon. Or Higgins gets it in the neck.” Oscar called out, causing Spot to look.
“You wouldn’t dare.”
“Try me.”
Oscar pushed the blade closer and closer, making contact with Race’s neck. He saw him push harder and harder until he called for him to stop.
“What do you want from me?”
“To let us finish what we started. We don’t like to start a beat down and not finish. He’s not good until he’s dead.”
“What did he do to you?” Spot shouted.
“Oh it’s not what he did to us, it’s what he does to every guy around here”, Morris chimed in from behind Spot.
“He’s a whore, Conlon, and worse than that, he’s a faggot. He’s slept with almost every guy in Manhattan and now I guess he’s moved on to Brooklyn. Won’t be long until he finishes and makes his way to Queens or The Bronx.”
Spot started to run towords Oscar but was quickly grabbed by Morris.
“Did you forget there’s two of us and only one of you?” Morris whispered in Spot’s ear.
“Now, I didn’t want you to have to watch, but you made your choice”, Oscar said, repositioning his knife on Race’s neck.
Oscar pushed the knife slowly. Spot could see the indent on Race’s neck as the blade got closer and closer to cutting skin.
Race finally opened his eyes. He frantically looked around and his eyes met Spots. Tears welled up and he mouthed the word “help”.
“STOP IT”, Spot screamed, “tell me what I need to do, just stop hurting him.”
“What? Do you actually care about this little slut?”
“What do you want?”
“We told you, once we start, we have to finish.”
Spot thought for a second. He would never admit he was scared, but he certainly wasn’t entirely confident.
He knew what he had to do.
“Well you started on him, now finish on me. Just let him go, he’s helpless. Take me instead, I can handle it, he can’t. That’ll be more fun for you guys, right? More of a real fight. Ain’t that what you two like?”
The brothers looked at each other for a minute.
Oscar dropped Race to the ground as he choked and gasped for air.
Morris gripped Spot tighter, careful to not let him slip out and help Race.
Oscar walked towords Spot, pointing the blade in his direction.
“That’s a bold move of you, Conlon. It’s almost like you care for him? Like you love him or something? But that couldn’t be...”
He noticed Spot’s eyes turned towords Race while filling with tears.
“Oh my god, you love him! Out of anyone, you pick this fag. You’re willing to die for him? You know, I always imagined you smarter than that. Just goes to show you can’t always believe what you hear.”
Spot spit at Oscar, hitting him in the face.
“Now that’s no way to beg for mercy.”
“You see me beggin?” Spot retuned.
Oscar got closer and pressed the tip of his blade into Spots arm, dragging it down after breaking into the skin.
Spot grit his teeth and didn’t give them the pleasure of a scream.
Oscar pushed in harder until he heard a scream, but not from Spot.
He turned around and saw Race, too weak to get up from the floor, but gathering enough strength to scream and reach out.
It was coming close to work hours, someone was bound to hear if he kept going. Race just had to keep the strength to.
Race screamed and screamed until Oscar removed his knife—that had made its way from Spot’s shoulder to his elbow—and turned to the boy on the floor.
When he turned, he saw two figures at the head of the alley—a tall one holding the hand of a much smaller one. Oscar turned back to Morris and yelled at him to go. He let go of Spot and ran out, pushing past the figures.
“You two fags are lucky! I would’ve killed you both!” Oscar shouted as they ran off.
Spot dropped to the floor and made his way to Race. Blood poured out of his arm but he didn’t care. It was light enough for Spot to see Race but the alley stayed dark on account of awnings and blockades. He could tell his eyes were closed.
“Race! Are you okay? Can you open your eyes?” Spot was shouting through tears.
Race opened his eyes and turned to Spot, who had one hand grasping the cut on his arm and the other rubbing Race’s side to get him to wake.
“Race!” He shouted as he noticed Race wake up.
Spot heard the taller figure say something and watched the littler one run off.
Race sat up as he heard footsteps enter the alley.
The figure came into the light and a confused, but nonetheless happy expression crossed his face.
“Davey?”
#newsies#fansies#toursies#newsies broadway#broadway#newsies on broadway#newsies on tour#newsies bway#newsies fandom#newsies fanfiction#newsies fic#let me help#race newsies#spot newsies#albert newsies#elmer newsies#davey newsies#newsies angst
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Another dream! I was in a documentary abt me, Spot Conlon (from Newsies), ending up working for Gordon Ramsay at a cafe in a VERY important and relevant building rich people go to.
I then started a movement to hire all my Newsie friends and homeless people and the restaurant went from all the chefs and servers being angry, aggressive and poor rowdy boys who can’t read, to a friendly, super popular restaurant... made up of rowdy boys who can’t read.
In the end we handed out the payments and it was like- thousands for each person.
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Newsies Going to College Headcanons
Request: Could I get some Newsies going to college headcanons? I’m moving into my dorm tomorrow so I feel as though that’s relevant!
okay so all the newsies are going to the same college (obviously)
and so you know how you can request to have roommates?
they definitely all request to have each other
and to be in the same dorm building
and it all works out!!
except for poor Finch
he somehow ends up in a whole different building
in their dorm building, there’s basically a whole newsie floor
it’s great
okay so this is how I think roommates would go
Jack and Crutchie
Race and Jojo
Albert and Davey
Romeo, Elmer, and Specs have a triple
Mike, Ike, and Henry also have a triple
Buttons and Smalls
Tommy Boy and Mush
Spot Conlon somehow got a single
Davey and Specs are jealous
so Albert and Davey have some problems as roommates
Davey has to have everything organized, but Albert couldn’t care less
Davey is a morning person, Albert is not
it just doesn’t work out too well
the only thing that works is that they both stay up late
Race and Jojo go all out with their dorm
lots of decorations
they have one of those cool looking popcorn machines
no one knows how they got it in there
Specs is so so prepared
he has anything that anyone could possibly need
he has already read half his textbooks
he somehow already knows his way around campus
and all the cool places nearby
and he is so chill about it
Davey is just as prepared as Specs
except he is not chill at all
he is freaking out
Albert and Jack are trying to calm him down
and they are failing
he facetimes Les every day
Smalls has all the college merch
Crutchie is so excited!!!
but also very nervous
but so excited!!
Jack is so busy making sure that everyone is all settled and okay that he forgets to set up his own dorm
he gets back and Crutchie has set up all his stuff
partially thanks to Finch who had finished putting all his stuff up without distractions in his newsie-less building
Jack has never loved his brother more
the newsies all start some sort of club
idk what exactly
but they definitely start a club
and it somehow becomes super popular
also they play pranks all over campus and it’s so fun
the newsies take college by storm
it’s as great as college can be
#caterpillar headcanons#newsies headcanons#newsies#finch#jack kelly#crutchie#racetrack higgins#race higgins#jojo de la guerra#albert dasilva#davey jacobs#romeo#elmer#specs#mike#ike#henry#buttons#super smash bros#tommy boy#mush#spot conlon
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quick lesson on tumblr tagging
hey, everyone! there’s some stuff about tumblr tags that i think not everyone knows, so i just thought id drop a bit of knowledge for you.
when you make an original post, and you want it to show up in tags, you tag it, yeah? well, when it comes to search results, only the first five tags count. so if i tagged a post as “newsies, jack kelly, david jacobs, javid, racetrack higgins, spot conlon”, then that post would only make it into the tags for the first five. if you search “spot conlon”, your post will not show up in the spot conlon tag.
now, extra tags are really good for organizational reasons on a blog! but when it comes to search results, you need to pick the five most relevant tags and list those FIRST.
so for example, let’s say i was posting a newsies fic that was mainly about javid with a bit of sprace on the side. i would probably tag that as “newsies, jack kelly, david jacobs, javid, sprace, myfics”. i dont use a lot of organizational stuff on my blog, but all of my fics have the tag “myfics”. so that sixth fic tag works for organizational purposes, but does not appear in search results.
i just say this because i see a lot of people using a dozen or more tags inefficiently, and by choosing the most relevant results first, you’re able to draw an audience from the places you intend to draw them from.
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some things about spot conlon
(i love him vv much)(but that’s not relevant)
- hardcore p!atd, fob fan - he’s seen both in concert at least once and cried after the show was over - but that doesn’t mean he doesn’t like other stuff oh no - this boy is also a hardcore lindsey stirling fan - it’s kind of davey’s fault - but at the same time it’s really not bc she’s so Good - and he still has yet to see her in concert but he’s v excited for when he will
- he’s super smart and a lot of people don’t expect it - bc they see him as the Tough Guy™ but surprise he’s really smart and does especially well in math and history - race and jack usually ask him and davey for help bc they distract each other in class - spot will grudgingly oblige bc he loves his bf but davey will outright refuse and then cave approximately twenty minutes later bc jack won’t stop bothering him
#spot conlon#newsies#davey jacobs#racetrack higgins#jack kelly#mod rose#conversations between me and the other mod consist of screaming abt these boys
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Perfecting Contextual Marketing with Malcolm Cox, CMO at Grapeshot
Malcolm explains how marketers can engage with their customers in real time and the present-day need to process huge amounts of data at scale efficiently and effectively. Watch as he discusses the ‘perfect moment’ for marketers and elaborates on ‘the Holy Grail of marketing’. Malcolm likes to hike and travel, and is a football (soccer) fanatic. He vows by his favorite team – Nottingham Forest – the smallest team to win Champions League back-to-back in the 1970s, a feat that hasn’t been duplicated
Ginger Conlon:
Hello and welcome to MarTech Advisor’s Executive Interview Series. I'm Ginger Conlon, a Contributing Editor with MarTech Advisor and joining us today is Malcolm Cox who is CMO of Grapeshot. Welcome Malcolm!
Malcolm Cox:
Hi! Welcome everybody.
Q- Ginger Conlon:
So glad you’re here with us today. We are going to talk about opportunities with contextual marketing, but, before we jump into talking about contextual marketing and the related trends, I'd love to hear a little bit about Grapeshot. How would you describe Grapeshot and what makes it unique?
A- Malcolm Cox:
Grapeshot is a unique search and targeting platform that deploys machine learning to unlock value from data. Our ability to process and categorize large data sets at scale, cleanly and efficiently means that we can assist real time marketing decisions.
Q- Ginger Conlon:
Excellent and that's so important today, real time aspect. So, let's talk about contextual marketing and how search and targeting play into that. So, lots of marketers are using retargeting and similar strategies today, but what's one opportunity for using contextual marketing that marketers are perhaps overlooking but it has a potential for making a significant positive impact?
A- Malcolm Cox:
Retargeting that you mention is undoubtedly today's fashion but retargeting relies on old data. It's serving you content based on some action that you undertook historically. So,
I would say to any marketer to ask of their retargeting strategy, how fresh is the data that you're using because marketers, to my mind, often overlook the opportunity to engage real time
So, think about real time, you want to watch the Super Bowl as and when it's happening as a shared experience, you don't want to watch it two weeks later on some sort of catch up. Live context marketing gives you the opportunity to engage your message when the consumer is most interested in it, when they will engage most deeply in it, that's what we at Grapeshot call the perfect moment.
Q- Ginger Conlon:
I love that and I love the live context aspect of it because I think, like you said, that's so important, people are doing something in the moment and really want to make that connection in the moment that's most relevant to them, it's not always easy. So, what is the challenge with contextual or real-time context, you're marketing a context, that you're seeing and how can marketers get past that challenge?
A- Malcolm Cox:
One of the main challenges as we move into the context area with live context marketing is the change as we move from deterministic targeting to probabilistic targeting
and what that brings is billions of pieces of data that needs to be analyzed and the opportunity is that we're going to go to the top end of the funnel and that top end of the funnel with all those different consumer connections gives you large amounts of data, that's a challenge to process, huge amounts of data at scale, efficiently and effectively. But it is now possible and then the challenge that marketers should want to undertake.
Q- Ginger Conlon:
Is there an area where marketers are currently under utilizing this live context approach to marketing that if they started to enhance their use in that area they could make some significant changes and what would the changes be that they could expect?
A- Malcolm Cox:
So,
I think that an area of underutilization is the ability to predict what consumers are interested in tomorrow
So, live context marketing gives you the opportunity to talk to consumers in the moment but the real Holy Grail is to start to talk to them about what they're interested in tomorrow. So, we all know that marketers can build segments around words and phrases that directly impact that brand and that in terms of live audience is a reachable, recognizable activity that marketers can undergo. But the real Holy Grail, as I say, is to start to predict what they’ll be interested in, is to analyze social media. Now, the social media comments are alive with a flux of consumer intent, so, whether that's a celebrity chef that’s talking about cranberries or whether that’s some comment about Harry Styles moving from being a pop star to being a movie star. So, the ability then is to take that social currency and start to adjust the targeting based on the real trends and movements that we're seeing with consumers so that you can engage consumers tomorrow with the things that they are going to be interested in today.
Q- Ginger Conlon:
That's great, I love that. So, that really brings me to my next question which is about customer experience, it’s such a hot topic today and I think when you're able to connect with customers in the way that you're talking about, in the moment and then kind of almost reading their mind about what's next, it delivers a great customer experience even if they are still a prospect. So, where are you seeing the opportunity for using this type of marketing to improve the customer experience? Any good examples that you're seeing?
A- Malcolm Cox:
Well, I guess the first thing to think about is that in the real-world consumers, people, are engaging with millions of touch points simultaneously. So, they don't think about things in a linear way, they're thinking about email interaction, they’re thinking about in-store, they’re thinking about social, all together as one. So, in 2020,
I don’t think we’re there yet but in 2020 marketing needs to link the data across all of those touch points to create the perfect experience which then is the perfect moment for that customer
Q- Ginger Conlon:
So, speaking of linking data, and you were talking before about how much data there is, let's get into the weeds a bit and talk about when you've got a tool or a platform to help with this kind of marketing, it can really help you improve processes and make the flow a little bit more smooth to enable this kind of approach. Where are you seeing marketers either succeeding at this already or where can you provide some advice to help them improve the process side of making this work?
A- Malcolm Cox:
So, I think marketers in general are on a journey as far as this stuff goes and you can almost sense the way that people go, you start with being in denial, this is all happening to me, and then they start to embark upon change. But I think the biggest challenge is where we think there's going to be a one stop shop, where there's going to be one place we can go that can make all this happen and integrating signal into stack is not really a one stop shop solution. I think people who say that they can do it as a one stop shop really need to be challenged.
Different partners bring different strengths and our opportunity then is to put our signal in our sense, keyword signal into different peoples stacks and start to link it together, therefore, the marketer, looking for efficiencies needs to consider that they're going to be the ringmaster of that circus as you’ve got to be bring all the people together and start to provide those links. Now, as far as Grapeshot goes, we want to work with people who are best in class just to help that process, so, we do work with people like Drawbridge to enable signal to be looked at across devices and we do work with people like Spun Shell who can help link that signal into dynamic creative, it seems to be where the hot spots are right now.
Q- Ginger Conlon:
We’re talking about how you’ve got to think not just about today but also looking forward and talking about what you need to do to prepare for 2020. So, let's take a little bit of a look forward, what's coming up that you’re especially excited about in two areas, one, in the market in general, perhaps there's a tool or trend that you're excited about and also within Grapeshot, any new features or upcoming upgrades that we should know about?
A- Malcolm Cox:
So, I think both of those things are linked. So, part of my role is to start to think about what's happening in the future and ensure that we're prepared for that, so, I can share some of the things which we do have coming down the pipeline. For us,
the big excitement is around audio and video and those two are equally linked
The whole world of audio is going through massive transformation because of voice activated devices, whether that be Siri or Google. Now, of course, those devices are dealing in keywords in terms of information, they start with keywords in order to process that through to audio and that's creating a whole bunch of new signals coming from consumers about their intent.
But, what to me is interesting about audio through those devices, it's not primary intention, this is secondary intention. So, people are doing something else and then looking to control that device and make a list of something to buy or something they’re interested in for future consumption and I think it's a myth for us to start to think about that the consumer will take direct action, it's not that they’re run out of a particular ingredient while they’re cooking and they go order it there and then. What we're finding is that people add that to their list and then want to go out there and shop for it when they're doing their shopping. But there's a whole sense of another customer touch point, another consumer touch point with a whole bunch of new data which is coming along because of that. So, that's audio and you can start to see the people in the radio industry getting really excited about that because suddenly audio is back in vogue again.
But, what about video, this is the big one and it's a big one for a number of reasons. Partly it's because within this whole world of programmatic in the market have been the large TV broadcasters who are often publicly quoted, can't take big risks and there’s huge amounts of money which are in play. But there's evidence to suggest that they’re finally coming to the party and that TV will be traded programmatically like everything else. But, of course, from our perspective, what makes it really exciting is that we can start to offer segmentation and targeting opportunities in video. So, we've got a lot of work which is going on so that we can categorize video the same way that we categorize text.
We're doing that in two ways, either we are translating speech to keywords through subtitles, captions, that kind of thing. We’ve also got work in play which is currently in alpha where we can start to look at it frame by frame, object recognition, so that we can look at the content. So, I think by the time we get to this time next year we will be able to offer real video targeting opportunities in a way that we do for display advertising, I think that will transform the programmatic advertising market onto another level.
Ginger Conlon:
Very exciting, excellent. Well, Malcolm, thank you so much for joining us and for all the great insight and I want to let everyone know who has joined us today that Malcolm and I have had another great conversation about what it takes to succeed in marketing today, so, I hope you'll check out that video as well and also be sure to check out and subscribe to MarTech Advisor's YouTube channel for other Executive Interviews and again, Malcolm, thanks for all the great insights today.
Malcolm Cox:
Thank you.
This article was first appeared on MarTech Advisor
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voiceofmany replied to your post: Does S.pot C.onlon know I love him
87% sure Belle just removed her drawers
#voiceofmany#replies#((I COULDN'T NOT I'M SORRY HASKDHGASKD))#suggestive tw#spot conlon » visage#spot conlon » relevant
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Me: do you ever wanna talk about your emotions, guys?
Katherine, Albert, Spot: no
Betty and Hotshot: i do
Me: i know, girls
Betty and Hotshot: i’m sad
Me: i know, girls
#((that's it that's the mood tonight))#betty cooper » relevant#hotshot kowalski » relevant#katherine plumber » relevant#albert dasilva » relevant#spot conlon » relevant
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Christina’s N.ewsie Muses Alignment Charts 1 / ?
template cred
#graphics by christina#((none of them wanted to be 'please assume im straight' and that's valid#none of them ARE straight but they couldn't all be just those three spaces so))#betty cooper » visage#betty cooper » relevant#albert dasilva » visage#albert dasilva » relevant#spot conlon » visage#spot conlon » relevant#katherine plumber » visage#katherine plumber » relevant#veronica lodge » visage#veronica lodge » relevant#test muse » sarah jacobs#hotshot kowalski » visage#hotshot kowalski » relevant#test muse » racetrack higgins#mush meyers » visage#mush meyers » relevant#misc » insert misheard lyrics here (crack)
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⚠ for one of each
alternate responses to “i love you” // @grcwingstrcng // accepting
send ✌ to know a muse who would respond to it with “thanks”
Betty Cooper’s out here letting people down as gently as she possibly can.
send ☺ to know a muse who would respond to it by laughing nervously
Juliet Capulet. She’s been there, done that, and it ended in her killing herself. Forgive her for not being super stoked about romance in her reincarnated lives.
send ☹ to know a muse who would respond to it with “i’m sorry”
Phoebe Rae Carter is a polite Southern Belle. But also, given her dangerous line of work in her main verse as a supernatural hunter, she would legitimately pity someone trying to follow her into that lifestyle.
send ☞ to know a muse who would respond to it with finger guns
Oliver “Mush” Meyers is…such an awkward little demisexual bean who has no idea how to romance.
send ♦ to know a muse who would respond to it with “i know”
Daniel “Spot” Conlon. Listen. He knows you’re all in love with him. Looking at you, newsies squad. He knows.
send ♛ to know a muse who would respond to it with “who doesn’t?”
Veronica Lodge. Let’s be real. She realizes most people who are into girls / femme presenting folks are into her.
send ☢ to know a muse who would respond to it with “a horrible decision, really.”
Harriet Hook. She’s just aware her personality and temperament - and in most verses, her connection or piracy and/or general crime - make her difficult to love. Anyone trying to get with her needs to understand she’s not an easy person to romance.
send ✹ to know a muse who would respond to it by laughing hysterically
Drizella Tremaine. She’d laugh for way too long and follow it up with a quiet “…Are you serious?” Can you believe I have a verse where she’s married? I can’t. Neither can she.
send ⁉ to know a muse who would respond to it with “why”
Giselle Legume. Much like Hotshot, she’s confident in her abilities but has never viewed herself as desirable or feminine enough for a partner. She wouldn’t understand someone loving her.
send ‼ to know a muse who would respond to it with “YEET”
Albert Dasilva. I got no explanations tbh, he’s just a dumbass on the aro-ace spec who would 1000% blurt out “YEET” when he has no idea how to respond. I’m sorry.
send ☠ to know a muse who would respond to it with “If only there was someone out there who loved you”
Wednesday Addams. This should come as a surprise to literally no one.
#messages#grcwingstrcng#betty cooper » relevant#betty cooper » headcanons#juliet capulet » relevant#juliet capulet » headcanons#phoebe carter » relevant#phoebe carter » headcanons#mush meyers » relevant#mush meyers » headcanons#spot conlon » relevant#spot conlon » headcanons#veronica lodge » relevant#veronica lodge » headcanons#harriet hook » relevant#harriet hook » headcanons#drizella tremaine » relevant#drizella tremaine » headcanons#giselle legume » relevant#giselle legume » headcanons#albert dasilva » relevant#albert dasilva » headcanons#wednesday addams » relevant#wednesday addams » headcanons#((so many goddamn tags lord))
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Hotshot: I say we join Manhattan’s little strike. Just a couple of us, maybe, to see if they chicken out. I can get some guys together to see how it goes!
Spot:
#christina liveblogs#hotshot kowalski » relevant#spot conlon » relevant#misc » insert misheard lyrics here (crack)
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