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almostempty · 28 days ago

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right kind of dream (joel miller x f!reader) part one

wc: 12.5k | other fics | rating: 18+ | read on ao3 | PART TWO HERE

summary: rebuilding your life, chasing cans, and hitchin’ a ride to the rodeo with team roper joel

to my pedrostories secret santa recipient @katiexpunk: this was a challenge for ya gurl to be srs (and it’s not a tentacle gangbang, i lied in ur asks babe i’m srry) i hope i hit the mark on a handful of the prompts though, i had high hopes that i could really challenge myself and deliver some breeding kink cowboy but i fear it’s more of a creampie kink—i hope that still hits, i have horse knowledge, but only rodeo adjacent experience so if any rodeo queens find glaring mistakes pls forgive me — but happy holidays bb, i really hope you enjoy-- EDIT: I MADE IT TOO GIRTHY (or something?? sorry!!) and had to split it into two parts, the second part will be up and linked as asap as possible, and i'll add the full text to ao3 so it'll be in one spot

tags: modern cowboy joel au/ team roper joel and tommy, no sarah, enemies to lovers, dbf lite, choose your own age gap, small town romance, city girl returns to the country, miscommunication, guilty yearnful joel, horsegirl!joel, smut, ridin’ that cowboy bareback as the good lord intended, no beta–mistakes are my fault for writing at 4am

thanks: to @syd-djarin, @auteurdelabre, @lovely-vamp-princess for support, eyes, ideas, etc.

The sun beats down on the gravel driveway as you pull your truck toward the old house. It looks almost the same as it did the summers you spent here as a kid when it was your grandparents–the peeling white paint on the porch railing, and the barn standing sturdy, but weathered further down the driveway. The fields stretched on as you rolled down the driveway, dotted with occasional wildflowers and critters dashing into the denser brush.

The air blows warm through the window, same as you remember, but the weight of the memories feels different now. The summers used to feel endless here, the fields seemed endless, as did the sky. It all used to feel so liberating. It’s not an endless summer now. Everything looks smaller and more weathered.

Except for the shiny white PVC fences on the other side of the driveway and the modern-looking house and barn built on the same soil you used to spend hours patrolling with your pony, Clover. She’d search for the best bits of grass as you laid across her back coming up with stories—some days you were an old-timey cowgirl traveling west or Clover was a wild horse you were training or you were on a quest to a magical kingdom together.

But now it’s a new home for whoever bought up the parceled land your dad sold to cover the updates on the house when he inherited it. Someone with enough money for a fancy barn and shiny truck. You pull to a stop and hop out of the cab, still scanning the neighbor's property, making your first impression.

Your dad emerges from the barn, wiping his hands on a faded rag. He gives you a smile and a nod. “About time you showed up,” he calls, his voice warm and teasing. “Thought maybe you had changed your mind.”

You shake your head softly, rolling your eyes. “Nope. Nothing worth staying in that city for.”

The gravel crunches under your boots as you round the bed to grab one of your boxes. All your belongings fit into a few boxes. At least, everything that mattered to you, everything that was still you. “Where do you want this?” You wonder how you’re going to manage living in the same house with your dad now that you’re an adult.

“Just set it inside,” he said, gesturing to the house. “We’ll get you sorted after we have something to eat.”

As you followed him toward the house, the outline of the neighbor's property loomed large. The barn caught your eye. It was close. A pair of horses stood in the near pasture, swishing their tails in the afternoon heat. The contrast was stark. Where your dad’s place still carried the scrapes and scuffs of decades–theirs looked new and polished. Smug even. Can a house be smug?

“The neighbors are closer than I thought.” You cross the porch, the nostalgic screen door squeaking as your dad ushers you inside.

“Don’t mind it. We look out for each other.” He points to the room you stayed in as a kid. “He damn near built the place by himself, and helped me with the new roof on this place.”

You shoot him a sharp look. “You said you were gonna hire roofers instead of climbing around up there at your age.” He shrugs you off. Always stubborn. Convinced he can do it better and cheaper. Despite the toll on his body.

“Paid him to help,” he argues, “wasn’t up there by myself. You don’t gotta worry about me like that.”

You set your box down at the end of the twin-size bed, the room falling quiet for a moment. Your dad stays planted in the doorway, but his brows pinch and lips purse briefly before he lets out a breath. You scan the room, gaze landing on the floorboards, waiting.

Instead of addressing the elephant in the room, he says, “You hungry?”

You grin at that, letting out a shaky breath. Your father’s daughter, neither of you likes to dig into your feelings. He taught you to show love through actions, like keeping you fed, taking on hard labor jobs without a complaint, or changing your windshield wipers before the rainy season starts and you’re cursing yours out.

“Yeah,” you say, brushing past the knot in your chest. “Starving.”

The rumble of a diesel engine jolts you awake the next morning, the deep growly sound reverberating through the walls like thunder on an otherwise quiet morning. You groaned, stretching and blinking blearily at the pale light filtering in through the old curtains. It was barely dawn yet, which explains the dull headache you’ve got.

Sleep had been restless. Tangled thoughts, ruminating on what you’d left behind. A failed engagement, the job you hated, the mix of excuses you had rehearsed for why you’d come back. You’d hoped coming here would ease the ache, but just when you were finally falling back asleep—the truck from hell pulled up to the house.

The engine is already cut off, but now you can hear voices on the porch. Your dad’s, low and steady, just a hum, and another unfamiliar drawl. Whoever it is, they’re carrying on like the rest of the world wasn’t still trying to wake up.

You drag yourself out of bed, wearing your soft sleep shorts and a thin shirt. The worn fabric clings to your body in places it shouldn’t, but you’re not thinking about being presentable, you aren’t really thinking at all yet. You drag your feet crossing to the kitchen to pour yourself coffee, for a brief moment you miss the coffee shop you used to stop at on the way to your old job, but the familiar roast your dad’s been loyal to has its charm. Like the free coffee at an AA meeting. It’s there and you need something to keep you going.

You push past the squeaky screen door, stepping out onto the porch. Your dad sits on the worn bench, coffee in hand. Next to him, leaning casually against the railing is a man you don’t recognize. His black Stetson gives him a classic cowboy silhouette, the morning sun catches on the sharp cut of his jaw and the scruff on his cheeks. His plaid shirt stretches across his broad shoulders, his jeans are worn and dusty in a way that speaks to more than just appearances.

He straightens when he sees you, pulling his hat off with one hand in a fluid, effortless motion. “Mornin’,” he says, voice low and rich. “You must be the daughter. Joel Miller.”

You take a sip of your coffee. “Morning,” you mutter, voice still thick from sleep. “You always roll up this early, or is today special?”

Your dad shoots a look at you, but Joel just chuckles softly.

“Guessin’ you’re not a morning person?”

Your eyes are narrow, defensive. “I’m just fine in the mornings,” you say in a clipped tone that doesn’t support your statement. “Just not when I’m woken up by a jet engine at the asscrack of dawn.” The chill in the brisk morning air causes you to shiver for a moment somehow making you look more irritated.

Joel glances at your dad with a faint smirk before tipping his hat to you. “Noted.”

Your dad laughs. “Should’ve heard her when she was ten,” he says leaning back. “Wouldn’t let anyone tell her what to do. Still doesn’t take shit from anyone I guess.”

“I’m right here,” you mutter, glaring at him.

“Just sayin’,” your dad replies, raising his mug in mock surrender. He turns back to Joel and they resume their conversation about fence posts or something equally riveting. You let your eyes roam as you wake up, drinking the rest of your coffee, tuning in and out of their conversation about their plans for the day.

The easy camaraderie between the two of them was clear. Like a friendship forged through shared labor and quiet mornings. They flow between their plans for work and that subtle gossiping that men do–convinced it isn’t really gossip–as they share updates about other folks in town and a few of the local businesses.

“What about you?” Joel asks, turning to you and pulling you out of the fog. “You’re back for a while then?”

It’s an innocent question, but it grates at you anyway. You stiffen. “Yeah, just taking some time,” you say vaguely.

Joel raises an eyebrow but doesn’t push for a real answer. You can feel the weight of his curiosity in the air between you. He looks to your dad, who doesn’t elaborate, letting something unspoken pass between them.

“Well,” Joel drawls, “good timing. Lot of work to do this time of year. If you’re up for it.”

The comment makes you pull a face. “I’m familiar with hard work,” you reply, your voice sharper than intended.

Joel’s lips quirk again, into something like a smirk this time. “I’m sure you are,” he says with the faintest edge of a challenge.

He takes a long swig from his stainless steel travel mug, trying to fix his eyes on the horizon. But damn, if it isn’t a challenge to see you standing there, looking every bit like you’d just rolled out of bed. In a shirt too damn thin for a morning like this, leaving too little to the imagination.

He knew he shouldn’t be noticing something like that, shouldn’t look at you like that–especially not while you’re standing next to your dad. Hell, he shouldn’t want to look at all, but his eyes betray him. Darting for just a moment to your soft curves and the evidence of the chill in the air–the impression of your stiff nipples protruding in the soft fabric.

Christ. He swallows hard, landing his eyes back on the scowl you wear on your face. You’re his friend's daughter. It just ain’t right. Sweet young thing like you. He battles the devil on his shoulder that reminds him you aren’t a kid. You’re a woman. A grown woman with your own life and clearly your share of grit, if the sharpness in your voice was anything to go by.

He shifts on his feet, forcing his attention back to your dad who was still chuckling softly at something. Joel didn’t catch the joke, head too full of thoughts about you–or how to not think about you. He could feel the warmth creeping up his neck, unsettling him in front of your dad.

You and him made loose plans for the day while Joel’s mind continued to wander. He shouldn’t have asked about why you were back. Your answer was vague, brushing him off like it was a privilege he hadn’t earned. For some reason that lodged it in his head further. He wanted to know more, even if he shouldn’t.

Your dad stood up, stretching and declaring that all of you have work to do. You take that as your cue to head back inside, leaving the screen door swinging behind you. Joel lets out a low breath, shaking his head as he turns back to your dad.

“She’s a spitfire,” Joel comments, keeping his tone neutral.

“She is,” your dad agrees, adjusting his hat. “Good to have her back.”

Joel huffs a small laugh, “S’pose we could use a strong woman around here. Keep us in line.”

“No doubt she will,” your dad says, clapping him on the shoulder. The whole exchange stuck with Joel though. Something under that edge of yours, something unpolished that has him curious in a way he isn’t used to. He shakes his head knowing it isn’t his place to go digging.

Your dad starts down the front steps. “Let’s get moving, then.” Joel moves mechanically, boots falling in line with your dad’s, but his mind is half on you—in that t-shirt, with that scowl on your face, and that faraway look that he’d like to unravel.

You were used to hard work but your muscles weren’t exactly dialed in for the functional conditioning. It was humbling as you found yourself aching and exhausted by the end of the night. However, the fatigue did make it easier to fall asleep once your head hit the pillow instead of spiraling on about your failures until the birds started chirping.

The next few days gave you a jump start into the rural routine. In bed early, up before the sun. Hot showers before dinner to wash away the layer of sweat and sweet-smelling dust from the pine shavings and hay. You found yourself looking forward to the strong coffee and the cool morning air before you started with your day.

Your dad, and Joel, learned quickly to let you wake up rather than ask questions as they caught up on their plans before heading out together or splitting up. You didn’t mind listening, but you could feel Joel’s eyes lingering on you now and then. It made your spine straighten, determined to hide the sore muscles in your shoulders from him. If he was waiting to hear a complaint from you it was never gonna come.

Despite getting more rest and having an endless list of labor to keep you moving–you often found yourself working solo and in silence during the day. A silence that your mind was more than happy to fill. You rehashed memories and dissected those little moments from your relationship with your ex-fiance that you wish you had seen more clearly at the time.

You’re deep in one of those memories, mindlessly stacking bales of hay onto the trailer for a delivery your dad is making tomorrow when Joel enters the other end of the barn. He leans against the door, arms crossed loosely over his chest, just watching you work. The warm scent of hay fills the air, grounding and everpresent in his life.

It wasn’t anything remarkable, just a common chore he’d do without thinking twice. But watching you was a whole different story. Your shirt was damp with sweat as you leaned into the work like you’d done it your whole life. You climb up a stack of bales and toss down some from the top of the next row, unaware of his presence.

He is mesmerized by you. The sharp look on your face like you were mulling over an argument, the fluid movements as you worked, and the determination radiating off of you as you worked at an urgent pace.

His gaze drifts lower as you climb down and bend to heave another bale onto the flatbed trailer. The muscles in his jaw tense as he lingers on the curve of your back as you bend to grab another. The way your legs shift as you work. The outline of your body in that shirt, the soft grunt you let out as you hoist another bale had him thinking indecent thoughts before he could stop himself.

Joel drags his hand over his face, fingers brushing his scruffy jaw. Heat burning within him that has nothing to do with the Texas sun transforms into irritation. He was considering copping out and disappearing before you even noticed him when he was outed by the damn barn cats.

The orange cat comes sprinting towards him, but it’s the black and white one meow-yelling at him down the aisle that catches your attention. A dull thud echoes through the barn as you drop another bale and watch as Joel squats down to give the cats the attention they demand. You watch, catching your breath. He’s gentle with them, murmuring something you can’t hear before he stands and strolls toward you.

“Afternoon,” he greets you in his deep baritone voice. Joel grabs the two-string bale of hay in front of you and drops it on the trailer with ease, grabbing another before you can interject.

“I can handle it.” You huff as you resume your task.

“Never said you couldn’t,” he replies smoothly, setting another down. “Thought it’d go faster with two sets of hands.”

“I wasn’t in a hurry.” You eye him warily for a moment before slipping into a coordinated dance like it was natural. Tossing the rest that needed to be loaded up into the aisle for him to grab. You work in silence, just the sounds of hay shifting and boots scuffing against the barn floor.

You break the silence first. “Dad says you and your brother hit the rodeo circuit in the summer. That true?”

Joel huffs a soft laugh. “True.”

“You compete?”

“Team roping,” he says, his voice warming slightly. “Me and Tommy hit most of the circuits within a day's drive from here. Keeps us outta trouble.”

You roll your eyes. “Hard to picture you in trouble, cowboy.”

Joel’s smirk returned, faint but there. “You’d be surprised, sweetheart.” He matches your playful tone.

His words linger as you work, stirring something you don’t quite know what to do with. Your mind drifts to the idea of rodeoing, the adrenaline of it, the discipline it demands. You forgot how much you missed it, how much you gave up chasing a life that didn’t pan out the way you hoped.

Joel shifts beside you, the faint scrape of his boots pulling you back to the present. You glance at him, catching the way his shirt clung slightly to his back, the easy strength in the way he moves.

For a moment, the quiet feels comfortable. Easy. The steady rhythm fills the space. But eventually, Joel speaks again.

“Your dad said you used to spend summers out here,” he says, in a low and easy tone.

“Yeah,” you say, a little out of breath from the exertion. “When I was a kid.”

Joel brushes some loose hay off of his shirt. “Guessin’ it’s different now.”

“Everything’s different now,” you mutter, more to yourself than to him.

His brow furrows slightly. “What brought you back?”

You hesitate, not looking him in the eye. You’re searching for an answer in the dust particles caught in a beam of sunlight. “Just needed time to…rebuild.” It’s still vague.

“You runnin’ from something?”

You tense at that, before covering it in sarcasm. “I’m not an outlaw,” you jest, earning you a small smile. He doesn’t press further, but you feel his eyes on you, steady, and patient like he’s waiting in case you offer more.

“It’s not as simple as people make it sound,” you say finally, the words slipping out before can stop them. “Starting over, that is.” You sit on a bale and pull your work gloves off, running the back of your hand over your forehead smearing sweat and dust in a most unsatisfying way.

“No, it ain’t,” he adds quietly.

Something in his tone makes your chest tighten, but you ignore the sensation. “What about you? How’d you end up here?”

“Had to start over myself, I reckon,” he muses, dusting off his hands before sitting down next to you. The words hang in the air, heavier than you expected. He doesn’t look at you, instead, he watches the cats play with a piece of baling twine. “This place made it easier—focusing on getting the house built and getting the business running. Your dad helped too.”

That catches you off guard. “My dad?”

Joel nods, finally meeting your eyes. “Just seemed to understand, I guess.”

You stare at him. You’re disarmed by the softness in his tone. Like there’s more beneath the surface if you ask for it.

Joel feels the air thicken. He takes in the way your sweat-damp shirt clings to you, and the heavy rise and fall of your chest. For a split second, an image flashes in his mind—your chest heaving for a very different reason, your skin flushed and shining. His throat tightens, and he looks away quickly, cursing himself for letting his thoughts slip.

The cats weave between your legs, easing the silence. But the air between you still feels charged. Your thighs are nearly touching. The proximity feels overwhelming for some reason and you're suddenly caught up in the details of his profile as he stares down at the floor. The lines at the corner of his eye, his nose, his lips.

He clears his throat and slaps a palm on his thigh. “Well,” he starts, standing up rather abruptly. “Just came by to check-in. See how you’re settling in.”

“What?” You frown. You miss the grimace that flashes on his face, your eyes drawn to the cats darting away from the two of you. “How I’m settling in?”

“Yeah, you know…” he gestures vaguely around the barn and your brows furrow and your eyes sharpen at him. Irritation flickers behind your eyes.

“I told you I’m not afraid of hard work,” you snap, jumping to your feet in front of him.

“That’s not what I meant,” he grumbles, like you’re misunderstanding him.

“Did my dad send you to ‘check in’ on me? Or did you want to see if I could keep up?”

“It ain’t like that.” He says lowly.

“Right.” You cut, crossing your arms. You’re over this rollercoaster of a conversation. Your eyes catch on the deep crease between his brows and the glint in his dark eyes. Something flares in your chest. You can’t tell if it’s indignation or something else entirely. “Then what is it?”

His jaw tightens, gaze locked with yours. Something unspoken flickers in his expression. But instead of answering, he straightens, stepping back. “Doesn’t matter,” he says curtly.

Your stomach twists at the coolness of his tone, the connection you just felt snapping like a wire.

“This was a mistake,” Joel mutters to himself.

“What was?” you asked, your voice deadly quiet.

Joel only shakes his head before striding toward the far door. His boots echo on the floor and the cats follow after him like shadows, their tails swishing as they dart out into the sun. Joel pauses in the doorway, glancing back with a look you don’t understand.

“Don’t work too hard now.” His voice carries easily before he stalks off.

Your thoughts have you spinning. “The fuck is his problem?” you wonder out loud, sharp in the warm air. In the space he left.

But deep down, you can feel the edge of something else. Something more than frustration, curling low and unwelcome in your chest. The weight of his gaze was still lingering, and try as you might, you can’t ignore the way his presence had pressed into every corner of the barn, or the faint scent of leather and bourbon that still hangs in the air.

Your routine locks into place, and the days begin to pass in a blur. Joel stops by for coffee and acts like the conversation you had in the barn never happened. The stoic, gruff cowboy thing works just fine with you.

Except for the moments you catch him staring at you like he’s trying to find an answer to something he never asked.

If you’re honest, though, despite your hostility, you seem to catch yourself studying him with the same frequency and intensity. You’re loath to admit you catch yourself hung up on his obnoxiously broad shoulders, his arms sculpted from the physically demanding work, and that gravelly morning voice he has before he finishes his coffee.

Aside from whatever Joel’s problem with you is, everything else seems to be falling into place. You catch up on your dad’s list of projects. You pick up a part-time job at the feed store in town, keeping yourself too busy to have idle time and too tired to dwell on the past or the future. You get to know folks in the town while you work at the register.

The town seems smaller than it was when you were a kid, but there’s also a charm in the simplicity that you find comfort in. The regulars keep you up to date on the town gossip, and you’re laughing loudly with your boss, Linda, one day over a joke she’d never admit to teaching you when your neighbor struts up to you with a list in hand for a bulk feed order.

You’re cordial to him and the man at his side who gives you a flirty wink that has you raising your eyebrows in disbelief for a moment before you put it together. “You must be Tommy?”

He grins brightly and offers his hand. “And you must be the neighbor?” You give him your name and a polite smile. Your eyes flick to Joel, taking in his neutral expression. His hands rest in his pockets, but his posture is loose, his broad shoulders back in a way that draws your eye before you can stop yourself.

As you enter the details of their order into the prehistoric computer, Linda chats both of the men up, asking them about their horses and when their next rodeo is.

You give Joel his total and take his payment, trying not to roll your eyes when he doesn’t make eye contact with you. You’re ready for the interaction with him to be over when Linda puts you on the spot.

“This one’s been talking about looking for a project horse of her own.” She nods her head toward you. “You boys have any leads for her?”

You can feel your face heating up as they both look at you. It’s not like it was a secret, but you weren’t planning on making Joel privy to your plans. You still haven’t forgotten the way he said this was a mistake after having one conversation with you. Or the way he is always looking at you. Like you don’t belong here or something.

“I’ll do you one better,” Tommy says. “We’ve got a couple of colts just getting started under saddle. They could use the miles, and they’re real sweet-tempered if you wanna come by during the week.”

“Thanks, Tommy.” You give him a genuine smile. “I’m actually going to take a look at one that’s got potential this weekend. Marilyn from the post office said her cousin’s got a six-year-old quarter horse she’d sell for a steal.”

Joel lets out a dismissive laugh under his breath. “You mean that Hancock gelding? The blue roan?”

“Yeah.” You confirm, slowly growing more confused by the reactions on all of their faces. “Why?”

Linda’s mouth is hanging open like you said the devil was gonna sell you his horse. Tommy gives you a modest smile like you’ve told him two plus two equals eight, but he’s too polite to correct you. Joel’s expression remains unreadable, but the crease between his brows deepens.

“Am I missing something?” you ask, hoping for an explanation. You do not like feeling like you’re being played for a fool.

“She’d sell that horse for a dime and a handshake,” Linda says. “Her cousin broke her jaw getting bucked off that horse. That’s why he’s been out to pasture ever since.”

You’re quiet for a beat before the familiar challenge and determination wrap around your heart. “Can’t hurt to look,” you say with a shrug.

“Hancocks are notoriously stubborn and broncy,” Joel adds, his tone low and edged with warning.

“They’re also incredibly smart, loyal, and full of try if you earn their trust and ask ‘em the right way,” you shoot back, meeting his eyes for just a moment too long. Why does it always feel like he thinks you’re out of your element? Does he think you’re incompetent? It only strengthens your desire to prove him wrong.

Joel’s mouth presses into a thin line, but his gaze doesn’t waver, and it stirs something uncomfortable low in your chest.

“So I’ve heard,” Tommy cuts the tension simmering between you and Joel. “Offer still stands if he doesn’t work out.”

“Thanks.” You pointedly direct your appreciation to Tommy, not looking back at Joel. “We’ll give you a call when the order’s in.”

They take that as their signal to move along. You think that would be the end of the drama for the day, but Linda’s got one more tidbit in store after the door closes behind the two men.

“God, those two are so hot it’s unbearable,” she sighs. It catches you off guard, and you blink at her. “Too bad they’re cowboy Casanovas.”

“What?” You give her a scrupulous look, shifting on your feet as she leans against the counter.

“Oh, yeah,” Linda says with a knowing smirk. “Every buckle bunny in a three-county radius knows those two. I hear they have a sign-up sheet at the trailer.”

You laugh softly, shaking your head, but the image comes unbidden—Joel, shirtless and panting, sweat glistening on his chest, his jeans slung low on his hips, every muscle taut as he leans over some woman. His gravelly drawl slides through your mind like warm honey as he murmurs something low and dirty, but you can’t make out the words. Your thought derails violently, and you scowl at yourself, heat rushing up your neck, but Linda’s still talking.

“I’d stand in line for either of ‘em if I were single,” she adds with a shrug.

The image morphs into smug Joel tipping his hat, a self-satisfied grin on his face as some random woman climbs out of his bed. Your throat tightens unexpectedly, and you shove the thought away, scowling at the knot of irritation it leaves behind.

The trailer rocks faintly as you haul it slowly down the driveway toward the barn. Blue shifts inside, and the loud thud of him pawing at the floor, anxious to get out of the small space, echoes loudly in the driveway as you ease to a stop. You cut the engine and hop out of the cab, you can hear your dad’s boots on the porch steps before he’s striding toward you. “You actually brought him home, huh?”

“You knew I would.” You grin. Your dad unlatches the trailer door and you slip past the divider to untie your new gelding and back him out of the trailer. Blue’s ears flick rapidly and he snorts like a dragon, wary of his unfamiliar surroundings, but you steady him with a calm voice and wait for him to drop his head before coaxing him backward.

His hooves hit the solid ground and he blows out a sharp breath, shaking his neck to de-stress. “He’s gonna be perfect,” you say, running a hand along his neck. “Just needs someone who knows what they’re doing.”

Your dad gives you a look that says he knows he couldn’t change your mind if he tried. His gaze flicks over Blue’s body, taking in his confirmation and conditioning, the scar on his back leg, the brand on his flank, and the stocky ranch horse build. “Linda said he’s got a bad reputation.”

“Linda says a lot of things,” you shoot back, leading Blue toward the barn. “He was misunderstood. Had a rough start, that’s all. That girl who got bucked off never shoulda had him to begin with—not after he’d been out to pasture for so long. She was scared, and he felt it.”

Your dad hums, the kind of sound that tells you he’s skeptical but not enough to argue. “Well, he’s in good hands now.”

“And we both know I like a challenge,” you say with a steady voice, edged with something sharper.

The sound of boots on gravel draws your attention and you glance back to see Joel strolling over from the direction of his property. His hat tipped low as his dark eyes flick between you and Blue.

“Afternoon,” he calls, steady and smooth.

Your dad turns and gives him a nod. “Joel.”

“That the Hancock gelding?”

“Yeah,” you reply shortly, adjusting Blue’s halter.

Joel steps closer, his expression unreadable as he studies the gelding. Blue swishes his tail before shifting his weight, resting one back leg like he’s already starting to relax. Joel walks a circle around Blue, before pausing next to your dad. “Well-built,” he comments. “Is he sound?”

You can barely hold back your eye-roll. “I had Barb meet me at the farm for a pre-purchase exam. Passed with flying colors.” You swallow down your irritation. Once again Joel thinks you’re a fool? That you’d go off and pick up a horse without a vet inspection?

Before you give Joel a piece of your mind you take a steadying breath, grounding yourself and whispering into Blue’s ear. “He might doubt both of us but he’ll be eating his fuckin’ words real quick once you and I get started.” With that, you turn away and lead Blue to the barn.

Joel watches the two of you walk off, resting his hand on his hip. “She got a death wish or somethin’?” he grumbles.

Your dad crosses his arms, both men still watching the barn door where the two of you disappeared. “She’s tougher than she looks. And she’s got more patience than the two of us combined—for animals that is. Lord knows she’ll let us have it just for looking at her sideways.”

Joel grunts, ignoring the heat crawling up his neck at the thought of you telling him off. “Hope you’re right.”

“It’ll be good for her to have her own project. Haven’t seen that light in her eyes since she got here. S’about time she started moving on.” Your dad’s words eat at Joel. He still wants to know what you’re trying to rebuild from, but he doesn’t ask. Letting the silence stretch before your dad continues.

“Plus, she’s got the right touch for it,” your dad drawls, tone laced with pride. “Always drawn to the ones that seem a little rough around the edges.”

Joel doesn’t respond right away. His eyes narrow on the horizon, but his gaze flicks back to where you walked off, the sway of your hips lingering longer than it should. The deeply twisted interpretation of your dad’s words messing with his mind.

In the barn, Blue seems less concerned about getting the lay of the land now that there’s food in front of him. He munches greedily, tearing hay out of the net tied in the stall. You’re buzzing with a mix of emotions, already imagining the next steps for the two of you.

Your thoughts fall back on Joel and your dad, their low voices carrying faintly in the warm air. You can picture Joel still standing there, one hand on his hip, eyes fixed on you, that infuriatingly unreadable look expression he always has.

Your chest tightens, heat rising in your cheeks as you lean against the stall door. You hate how Joel looks at you like that. Like he’s waiting for you to fuck up. To prove him right. Like he’s already decided you’re in over your head.

“He doesn’t know me,” you mutter under your breath, “doesn’t know you,” you tell Blue, “doesn’t know shit.”

Blue snorts softly, and you take that as his agreement, a smile tugging at your lips.

Days blur into a steady rhythm—early mornings with Blue, afternoons at the feed store, and long evenings under the arena lights. Each ride sharpens your connection with him, his turns growing tighter, his strides more confident. Progress comes in small, steady victories, each one lighting a spark of hope in your chest.

One afternoon, when the sun hangs low in the sky, painting the fields with warm hues of orange and gold. From his spot near the fence of his own property, Joel leans one arm against the top rail, his black felt Stetson shading his eyes. Across the way, you’re working with Blue in the makeshift round pen.

Joel can tell from the way you hold yourself that you’re tired. Your shoulders seem stiff and your jaw tense. But you don’t stop. Your voice carries in the breeze, warm and steady as you encourage Blue to make another pass.

The horse resists, throwing his head and stomping at the ground, but you don’t flinch. You give him the space to settle before asking again. Joel’s lips twitch, with a hint of a smile. You’ve got grit.

He can’t shake the feeling that you’re working off more than just the horse’s rough edges. You move with purpose and focus, but with a weight that doesn’t seem entirely about Blue.

From where Joel stands, he can’t make out every detail, but it doesn’t stop his eyes from lingering. You draw his attention with a pull that he can’t resist.

Against his better judgment. He traces the line of your spine as you step forward, the way your hips shift when you pivot. He knows better than to look, knows it’s wrong, but he can’t stop himself.

Blue gives in, his steps evening out as he settles into a steady rhythm circling you. Joel watches as you slow him to a halt. The tension in your posture releases and you reach out with ease and satisfaction to stroke Blue’s neck.

That invisible pull between you draws your eyes to where Joel is standing. Your face hardens when you catch him observing your training session. He gives you a nod before pushing off the rail and heading into the barn.

He catches glimpses of you working together in the mornings and evenings. He tries to stop himself from watching, but it’s useless. He catches himself inadvertently timing out his schedule to be able to keep an eye on you. Tells himself he wants to be sure someone’s keeping an eye on you in case something goes wrong. Or that he’s curious about your progress.

He can admit he admires your perseverance and the skill you have. He would never admit the way he finds himself waking up hard and aching thinking about you and what it’d feel like to have your hips rocking on his lap instead of a saddle, your tits bouncing in his face, and your sweet blissed out smile. And when trudges up the steps of your porch in the mornings to see if your dad needs anything from town—he prays neither of you can see the remnants of his sins in his eyes.

He can’t stop himself from trying to talk to you, though. One morning he asks straight up, “How’s the project horse coming along?” He tries to sound casual, averting his eyes as he sips his coffee.

Your smile flickers, equal parts excitement and hesitation flashing across your face. “Good,” you say after a beat, sitting on the wooden bench. “He learns quick, got good stamina and drive.”

Joel hums, tilting his head slightly. “He give you any trouble?”

Your jaw tenses, though you try to hide it. “Nothing I can’t handle,” you reply, tightly.

Joel nods. “Good,” he says simply, but he still looks at you, like there’s something else weighing on his mind.

Your dad clears his throat, breaking the tension. “She’s got him started on the pattern already.”

“You gonna run barrels?” Joel asks, curiosity sneaking into his eyes.

“That’s the plan.”

Joel hums, taking a long pause. “You wanna run him in a real arena? Bring him over to get some practice in with the right kind of footing and see what he’s really got for a motor?”

Your eyes narrow and your shoulders tighten, straining with disbelief. A real arena? It’s like nothing you do is ever good enough for him. “We’re getting along just fine as is, thanks.” The words are dripping with venom as you slip back into the house letting the screendoor slam shut behind you.

Joel’s brows furrow. “Didn’t mean no harm, by it,” he says to your dad. “My mistake,” he adds gruffly.

Your dad looks a bit miffed at the sharpness of your rejection but gives Joel a shrug back. “She’s always gotta do it her own way.”

The conversation with Joel sticks in your mind. You’re still chewing it over that evening as you run Blue through some drills, working on his lead changes and corners. When you finally bring him down to walk to cool down you hear the sound of hooves hitting the dirt across the field. Sharp and rhythmic. You walk Blue along the fence line. Pausing when you catch sight of Joel and Tommy in their outdoor arena.

Their horses move like extensions of their bodies. You loosen the reins, letting Blue’s head sway with every step as you stay transfixed on the two men. Tommy’s bay gelding moves with a quick, snappy stride. His hindquarters tucked under him as he spins on a dime at Tommy’s commend. You can feel the thrill and see Tommy’s grin from where you sit. It’s infectious. You roll your eyes as he tosses his rope catching the dummy steer in a single fluid motion.

You make another lap before you let yourself study Joel.

He’s riding his big red mare, her muscles rippling in the sun as she powers forward at a lope. Joel’s hand is steady on the reins, his posture relaxed but exact. Every movement he makes is calculated, and deliberate, yet to an untrained eye seems completely natural and fluid. Like he and his horse were born to do it. He barely shifts to ask the mare to pivot. Her body arcs beautifully, bending around his leg as they make a sharp turn toward the roping dummy.

You’ve seen good riders before, but there’s something different about the way works. He doesn’t just ride—he leads. Every muscle he moves is a quiet conversation between him and his horse. It’s seamless and controlled. And damn if it isn’t mesmerizing.

He leans forward slightly, and your mouth goes dry watching his arm flexing as he tosses the rope with precision. His red mare halts instantly, kicking up dirt around her hooves. Joel adjusts his hat with a smooth motion, you can see the focus on his face. Serious and competitive.

You swallow hard as you change directions, still walking on a loose rein very aware that Blue’s sweat is long dried by now. You feel warmth burning in your core that has nothing to do with your tired muscles. He looks good out there. Too good. The kind of good that makes you think about things you shouldn’t be thinking about. Your eyes drift, taking in the way his jeans hug his thighs, the line of his back as he shifts in the saddle. You imagine his hands, thick, precise fingers. Something coils hot and tight within you. You shake your head at yourself. You are not having those thoughts about Joel Miller who thinks you don’t know your ass from your elbow. You swing your leg over the back of the saddle dropping to your feet. Loosening your cinch and still trying to shake your thoughts out of your mind when you hear Tommy hollering at you.

“Watch and learn, neighbor!” Tommy calls, snapping you out of your thoughts.

You glance up, cheeks burning as Tommy tips his hat your way with his charismatic grin. Joel follows his gaze, dark eyes locking on you for a moment. Tommy gives you a demonstration of his prowess with the rope–as if you hadn’t been watching–but, Joel says nothing before turning his mare and heading in the opposite direction.

His cool look sends a shiver down your spine.

You walk back to the barn, and the sound of their horses fades behind you, but that image of Joel sears into your mind. His commanding and maddeningly attractive exhibition just stoked a fire you’re desperate to ignore.

You have the same stubborn streak as your father and you’d be damned if you’re gonna cave and ask Joel to use his facility. You find a summer barrel series in a nearby town with low entry fees.

You start hauling Blue out to get some experience. At first, his runs are clumsy, but as you get your miles in, his turns get tighter, his confidence grows, and your times get quicker. And you quickly feel like the two of you are ready to enter your first rodeo.

The air smells like dirt and livestock, as you unload your horse and tie him to the side of your trailer. There’s a hum from the generators, buzzing conversations, and the occasional whinny of a horse or thud as one paws at the dirt.

You had made a point not to ask if Joel and Tommy would be attending, but you catch his familiar shoulders tapering to his slim waist, with one boot on the lowest rung of the fence a few yards ahead when you head toward the warmup pen before your division gets called. He isn’t even facing your direction but you instinctively square your shoulders and raise your chin. You wonder if he’s just here to see if you’re going to fail. Or maybe he’s just watching to earn some other woman’s favor.

Something ugly simmers in your blood and your chest feels tight. You attribute it to irritation, refusing to acknowledge any alternate reasons. You��re going to prove him wrong.

You’re still staring at him when he turns to say something to the man standing next to him. You grit your teeth. Superstitious–as every cowboy is–his usual salt and pepper scruff is neatly trimmed, he’s got on a pair of deep blue Wranglers–nicer than you figure he owned, and a crisp long-sleeve pearl snap. Dressed to earn Lady Luck’s favor.

The devil on your shoulder whispers a thought in Linda’s teasing voice. He doesn’t need to do all that to get lucky. You take a deep breath and peel yourself away from the sight. You’re here to focus on Blue, not your asshole neighbor and his conquests.

Despite trying to let go of your issues with Joel, a scowl stays plastered on your face throughout your warmup. Blue picks up on your distraction and he’s a little hot, as you head him toward the alleyway when it’s time for your run. Against your will, your eyes search for Joel. A wash of heat floods your veins when you find him already watching you. He mouths good luck at you and you can only manage a curt smile before you’re pushing Blue to a lope, making one tight circle before you cross the start. The sound of his hooves pounding into the dirt matches the blood pounding in your ears. The burst of adrenaline is instant. The run isn’t perfect. He breaks his stride around the second barrel and you lose time nudging him back into rhythm, but you finish the pattern without knocking anything over. The announcer calls your time as you slow to a trot, and you let out a breath you didn’t realize you’d been holding. It’s such a blur you don’t think to look for Joel. You don’t think about him at all until you’re untacking Blue at your trailer, brushing sweat marks from his coat when movement near another horse trailer catches your eye.

Joel stands close to a woman with long, shiny dark hair. She flashes a wide smile, leaning toward him and resting a hand lightly on his arm. The sight makes you grimace. You shove down the feeling. “None of our business,” you mutter to Blue as you keep brushing. But, your eyes flick back despite yourself. She tilts her head, laughing at something he says, or doesn’t say, you can’t tell. He stands stiffly, hands in his pockets. You can’t see his face from your angle.

The woman reaches to touch him again, and you feel a headache brewing in the back of your skull. Joel glances away from her, landing in your direction for the shortest moment, before his weight shifts and he takes a small step back. You scowl again, tossing your brush back into the tack room shelf with more force than necessary making Blue toss his head. Your heart thuds louder than it should and you run a hand over Blue’s cheek, murmuring softly to calm both him and yourself. When you glance back, the woman is still talking, but Joel’s looking at you again. His dark eyes are sharp under the brim of his hat. He nods, barely noticeable, before turning away from the woman entirely. You clench your jaw, forcing yourself to take another deep breath before loading Blue back into the trailer to head out. You weren’t sticking around to watch any of the other events. Especially not the team roping.

You smile when you pull onto the highway. You count the day as a success and feel ready to enter a bigger rodeo. The idea makes you glow. Finally feeling like you’re getting back to your true self. You feel like a new woman compared to the version of you that showed packed up her truck desperate to put miles between your ex-fiance and your corporate nightmare.

“It’s not that bad,” you argue, crossing your arms as your dad leans against the truck with a skeptical look. “The hell it’s not,” he replies, gesturing toward the trailer. “That’s floor is one step away from dropping your horse onto the damn highway.” You sigh, dragging a hand over your face. “I know,” you grumble lowly, disappointment sinking in your stomach. “I was just hoping you’d see something I didn’t.” “Sorry kid,” your dad says. “S’fine. I’ll figure something out. Or just eat the entry fees I paid.” “Or,” he says pointedly, “you could ask Joel.” You glare at him, fire burning in your chest. “I don’t need his charity.” “Ain’t charity,” he interrupts your sour attitude with a gruff tone. “He’s practically family. Don’t let your pride get in the way of your goals.” The words stick, heavy and uncomfortable. You’ve got half a mind to keep arguing. Joel might be your dad’s best friend, but he’s nothing like family to you. But before you can talk yourself out of it, you’re dragging yourself up the steps of Joel’s front porch.

You realize as your boot hits the last step that you’ve never been to his place. He always offers to have you and your dad over for a whiskey or for a fire out back, but you always brush him off. You see why your dad takes him up on it though.

It’s beautifully made with stunning wooden chairs and a bench for seating on the porch. You’d consider complimenting him on his craftsmanship if you weren’t already dreading what you’re about to say. Joel opens the door, his hat already in hand like he’d been expecting you. “Somethin’ wrong?” “Yeah,” you admit, trying not to hesitate. “Uh, trailer’s shot,” you point your thumb in the direction of your dad’s place. “Was wondering if you’d have room in your trailer to haul Blue with your horses.”

The corner of Joel’s mouth twitches. The gleam in his eye makes you want to say never mind. You brace for a smart-ass remark. “‘Course,” he replies. You blink, caught off guard by the simplicity of it. “Of course?”

He leans back into the house to grab something, then he’s handing you his keys. “Load your tack up tonight, and get your bags in the living quarters.” “No need,” you shake your head, leaving him holding the keys between you. “I’ve got the truck. And a tent.”

Joel leans against the doorframe, crossing his arms. You pointedly avoid how his sleeves strain around his biceps. “You’re ridin’ with us. Not riskin’ that truck dyin’ on the highway.” You glare, lips pressed into a thin line. Of course, you’ve got a trailer with a busted floor and a truck with more miles than you’d like to admit on it—while Joel has a shiny truck from this decade and a horse trailer with a tack room and living quarters. Probably has AC and everything.

You catch the glint in his eye, realizing you’re the one asking for a favor and you steel yourself, reminding yourself to bite your tongue.

“Fine,” you grit out, holding your hand out for the keys.

The truck hums beneath you, the steady vibration doing nothing to ease the thick tension in the cab. Tommy’s passed out in the back seat, his hat tipped low over his face, leaving you alone with Joel and the steady drone of the country ballad playing through the speakers.

“You always listen to this?” you ask, breaking the silence as you reach toward the radio.

Joel glances at you, one hand resting casually on the wheel. “Somethin’ wrong with it?”

“Didn’t know you were a ‘sad songs for sad cowboys’ kind of guy,” you mutter, flicking through stations before he can answer.

Joel doesn’t stop you, but when you pause on something irritatingly upbeat, his hand moves toward the knob just as yours does.

Your fingers brush his, and the contact jolts through you like a live wire.

You pull back instinctively, your breath catching as your heart slams against your ribs. Joel pauses for half a second before retreating, his knuckles tightening faintly on the wheel.

The silence that follows is suffocating.

Joel stares ahead, his jaw clenching as his thoughts spiral. He knew telling you to ride with him was playing with fire. But he can’t stay away from the heat. You glance out the window, pretending the spark you felt wasn’t real. It’s just Joel, always better than you, always an ass. The charged silence stretches on though, every shift of his hand on the wheel drawing your attention. Every shallow breath reminds you of his proximity.

“This’ll do,” you say tightly. Joel huffs softly, but says nothing, keeping his eyes pointed straight ahead. Neither of you speaks again for the rest of the drive, but the weight of the accidental touch remains, thick and suffocating. The rodeo grounds are already alive with motion by the time you’re parked and unloading the horses. The evening sun casts an amber glow over the circus of trucks, tents, and trailers. You help get the portable fence set up and the horses settled before the three of you head off to check in at the visitor's tent and get your meal tickets.

The smell of barbecue wafts through the air and you get in line to fill your plate. Folks chat eagerly. Tommy strikes up an easy conversation with a group of riders near the picnic tables.

You watch as some folks head back to their campsites, hesitating on whether you want to do the same or find a table. Joel passes you and sits at a nearby table and before you can debate any longer a voice interrupts your thoughts. “Long travel day?” the wiry cowboy drawls, tipping his hat and gesturing to the bench next to him. “Take a seat.”

You give him a quizzical look, but you’re hungry enough to take the opportunity to sit and eat.

“Name’s Cody.” He introduces himself while you eat. He tells you he’s a bull rider. Asks if you’re runnin’ barrels tomorrow. He’s chatty with a smooth and easy voice and a playful look on his youthful face. You answer his questions, politely, suddenly keenly aware of Joel’s gaze boring into the back of your head. It makes your spine prickle with something you can’t name. The heat of his stare burns into you, fierce and unwavering, making every laugh at Cody’s jokes feel like defiance. Cody continues on and you find it easy to listen to his stories, but you can’t help feeling compelled to glance over your shoulder betraying the distraction you’re trying to ignore. Cody points out some of the other riders he knows and invites you to come hang out at their campsite and have a drink. You’re still searching for the right words when you catch sight of Joel walking swiftly past your table. He mutters something to Tommy–who seems to be proving Linda’s rumors true with a woman wrapped around his arm and batting her lashes at him–and stalks off. Your stomach twists as you watch him go, irritation flaring hot and fast. “The fuck is his problem?” you mutter under your breath, turning back to your plate. Cody shrugs, clearly oblivious. “Who knows? Anyway—” But you’ve already tuned him out, your eyes following the path Joel struts down before he disappears.

You joined Cody and his friend for one drink, hoping it would ease your nerves. He had a kind group, a little rough around the edges, but tough as nails like you’d expect bull riders to be. They kept your mind distracted with their wild stories, but you decided to head back to the trailer before anyone got drunk and stupid. The walk back to the trailer feels longer than it should, every step weighed down by something stirring within you, something that has you on edge. You check on the horses before pulling the door open and climbing into the living quarters. The cool night air hasn’t soothed the heat that’s been simmering within you since dinner—or since that moment in the truck if you’re honest. You toe off your boots before looking up to see Joel, leaning against the wall, his jaw set tight, and his eyes sharp as they snap to yours.

“Where’s Tommy?” you ask, realizing it’s just the two of you in the small space. “Reckon he’ll be out til the sun's up,” Joel says in a quiet, low tone. “Alright,” you nod. Another point goes to Linda for that one, you figure. Joel’s jaw remains set in that infuriatingly unreadable way that seems to be his signature look. The dim light in the trailer casts sharp shadows across his face that darken his gaze. “You enjoy yourself? With your new friend?” he asks, his voice raw, edged with something you can’t place. You stop short, narrowing your eyes. “Excuse me?” He steps closer, reaching past you to hang his hat on the hook by the door. “Took your time gettin’ back.” He says, his eyes flick over you, dark and assessing.

You’re acutely aware of the scent of the campfire on your shirt and beer on your lips. It swirls with his leather and bourbon musk like they were designed to enhance each other. His words sink in, cutting and daring. “What’s your point?” “Did you fuck him?” The bluntness of it knocks the breath out of you. Your mouth falls open. Shock and fury battling for control as you glare at him. “What did you just say to me?” “You heard me, sweetheart,” Joel says, his voice calm but razor-sharp. “Just wondering if that cowboy got what he was after.” It takes everything in you not to slap him across the face. “What the fuck,” you hiss, stepping closer, your fists clenched at your sides, “makes you think you’ve got the right to ask me that, Joel?”

He shrugs his shoulders, but his expression remains cold. “Lookin’ out for you. Your dad’d kill me if I didn’t.” You laugh bitterly. “Bullshit.” His jaw tightens, but he doesn’t respond. Silence fanning the flames within you. “You aren’t my dad,” you snap, voice trembling with rage. “And you sure as hell don’t get to tell me who I can or can’t fuck.” Joel’s eyes narrow, his shoulders stiffening as he steps even closer. “That’s not what I—” “Save it,” you cut him off, word sharp as a whip. “I don’t know why you think I’m so weak or clueless all the time. Like I can’t handle myself. Like I’m some kid you’ve gotta babysit.”

Joel’s expression hardens, his dark eyes flash with something that looks like hurt beneath his anger. “That’s what you think I see?” his words come out like a dangerous growl. “That’s how you’ve acted toward me since day one,” you fire back, stepping toe-to-toe with him. “If you don’t respect me, Joel, just stay out of my business.” His chest rises and falls sharply, his breath warm against your skin as the air between you thickens. “You don’t know what the hell you’re talkin’ about,” he grits, voice tight with frustration. “Explain it to me then,” you challenge. Shaking with the force of everything you’ve been holding back. “Or stay away from me if I’m such a thorn in your side.” He works his jaw, and for a moment you’re glued to the corded muscle in his neck and the exposed golden brown skin of his chest. He glares at you, making no move to back off. His voice drops sinfully low and quiet. “You really wanna know?” “Yeah,” you breathe, heart pounding like it’s trying to break through your ribcage. “I do.” His hand moves fast, gripping your wrist—not rough, but firm enough to make your breath catch. “You drive me fuckin’ crazy,” he accuses in a rough and uneven voice. You blink. “What?” “You heard me,” he rumbles, dark eyes locked on yours. “From the first day, you showed up here, lookin’ at me like you had somethin’ to prove.” Anger burns in your veins. “How does that make me your problem?” His grip tightens, his body presses closer. “You ain’t my problem,” he mutters. Guilt twists into his words, “Shouldn’t even be lookin’ at you like this. S’wrong.” He swallows thickly, only sharpening the edge in his voice. “But I can’t stop thinkin’ about you, and it’s pissin’ me off.” His confession hits you like a brick over the head. The trailer is silent, but the sound of the blood rushing in your ears, and your ragged exhale seems deafening.

“Then stop,” you challenge, voice trembling with defiance. “If it’s so wrong, just leave me alone.” Joel’s eyes darken, his other hand settles on your hip, fingers digging into you. “Can’t,” he says, voice so thick with frustration, it sounds like it hurts. “Don’t think I want to.”

Silence stretches and time feels thick and warped. Your ragged breaths fill the space. His eyes search for a reason to stop, but he finds none.

You don’t get a chance to reply before he drops your wrist to wrap a large hand around your jaw, pulling you into a feverish kiss. Nothing gentle about it. It’s raw and desperate, equal parts frustration and hunger. Your fingers curl into his shirt as if you could pull him any closer as your teeth scrape over his bottom lip, in a sharp, biting challenge that makes him groan low in his throat. He angles your face so he can kiss you deeper, harder, until your knees feel like they might give out. Your mind goes blank, flashing white with anger and need. All you can process is the hot slip of his tongue against yours and the sharp bristle of his facial hair against your tender lips. Your back hits the cool metal wall of the trailer before you realize your feet had even moved. Joel’s hips press into yours, pinning you against his body–solid and unrelenting. His lips trail down your jaw to your neck, the edge of his teeth scraping at your skin. The rasp of his stubble sends sparks to your core, and you dig your fingers into the hair on the back of his head. Pulling him toward you, needing him in a way that verges on painful. He lifts his mouth, breathing hotly against your damp neck. “This what you want?” he says, his tone matching the burning desperation coursing through you. “You want me to fuck it outta you? Til you can’t keep runnin’ your mouth at me?” “Shut up,” you snap, but the way your body arches into him betrays the hostility in your voice and the subtle stretch makes you keenly aware of how wet and needy you are already. He makes a low, guttural noise in his throat that makes your cunt throb. His hand slides down to grip your thigh, hitching it around his waist as he grinds into you. The hard ridge of his cock pressing into you makes you gasp. The sound you make sends heat ripping through him like wildfire. We can’t, he thinks, but the words die on his tongue. The thought of how wrong this is flashes in his mind, but it’s drowned out by the way you’re looking at him. The way your nails dig into his shoulders as you pull him closer, your breath hot and shaky against his cheek. He can’t think. He can’t stop. He doesn’t want to. Not when you’re so soft and warm and furious beneath him. He’s helpless. His hand slips under your shirt, rough fingers brushing over soft skin, leaving a searing trail that grounds you as your mind spins. He pushes your shirt up, baring you to the dim light of the trailer. Time slips back into the warped, syrupy dimension as you absorb the unbidden lust and awe in his eyes. You’re the one exposed, but you feel like you’re seeing something just as naked in his face. Time catches up and you pull your shirt the rest of the way over your head, committing to sin wordlessly. You shiver at the sudden contrast between the heat radiating off of his body and the cool air hitting your flesh. “Joel,” you gasp, your head tipping back as his mouth closes over your nipple like a wet furnace. His teeth graze the sensitive skin causing you to spew breathy curses over the top of his head. They only spur him on. He sucks hard enough that you tug him off you by his hair, but he only switches to your breast, delivering the same delicious punishment as his fingers roll and pinch at the wet, puffy, flesh he abandons.

It’s like he can predict your needs before your mind can, biting down harshly enough to pull you away from the angry, hissing thoughts and keep you desperate to stay lost in the physical sensations. He palms the full weight of your tits, gliding his thumbs over both, slick and shining with his saliva. He presses them together before releasing them. “Goddamn,” he murmurs, taken by the way they bounce more perfectly than he could’ve imagined. It’s wrong to have you topless and panting beneath him, but his name falls so sweetly from your lips that it doesn’t matter. The heavy-lidded look you have makes him feel confirmed. When you moan lowly as the pain melts into pleasure when he kneads your soft, slippery skin, his cock aches and weeps for you. He needs more. He needs everything. Needs to wreck you, to see you so fucked out the only thing you can say is his name.

It’s an exquisite brand of torture.

You hate how good this feels, how badly you want him to keep going. To show you every move he knows. To break you down with his hands and mouth. You should push him away, tell him to fuck off. But your body doesn’t want that. You don’t want that. You roll your hips against his, begging wordlessly for more, as you tug at his hair hard enough to pull a throaty groan from deep within him. The sound he makes nearly has you short-circuiting, but he doesn’t give you the respite to fall apart. His hands are everywhere, frenzied like he’s losing control. Hasn’t he already lost it? You wonder distantly. Slowly, you realize he’s littering dirty little threats and filthy promises into your warm flesh. You hate the way his words make you shiver, how much you crave every pledge he makes. “You’re gonna feel me for days, sweetheart,” he husks hotly, just behind your ear. It’s a commitment you unwittingly pray he keeps. Some part buried deep within you blooms at the idea of feeling every memory of his touch as you go about your day tomorrow. “Get to it then,” you snap, hands reaching for his belt with urgency. Joel doesn’t need any more encouragement. His hand slips between your legs, teasing you through the soaked fabric of your underwear, and the sound you make at the pressure—the breathless, needy, whimper—makes him forget how to breathe. All he knows is that he needs to hear it again while he fucks into your soft, warm cunt.

He wrenches your jeans open and works them down your thighs as you tear at his shirt buttons. He’s barely able to let you go long enough to pull his shirt off; watching you kick your pants off the rest of the way makes him nearly trip over himself.

The air between your naked chests is sticky and warm. He dips his hand beneath the hem of your underwear, fingertips gliding over the soft hair on your mound making his eyes roll back.

The edges of your vision blurs when he prods two big fingers between your slick lips, but you’re glued to the way his dark eyes are nearly black now. He looks every bit possessed by a beast, and fuck if you aren’t driven by the sick desire to make him snap.

“You like having me touch you like this, don’t you?” His voice drips with need underscored by the slick sounds coming from between your legs.

“No.” You rasp, as you grind your clit against his palm. He pumps two fingers inside of you, curling them just right to make you moan.

“Yeah, that’s what I thought,” he drawls, thick like honey. You grip the muscle flexing in his arm to steady yourself. His concentration and competence makes your walls flutter around his fingers.

“You’re gonna come for me, right here.” He declares.

You shake your head. “I’m not—fuck—I won’t.”

“You will,” he interrupts. Dark and calm. His pace quickens, fingers focused on the spot inside you that makes you a mindless wreck. His thumb draws circles around your clit.

“Can feel how close you are.” Your hips rock and your muscles all pull taut. “If you’d quit fuckin’ fighting me.” He somehow crowds even closer to you. You feel like you’re about to snap when he pulls his hand away, leaving you feeling empty and ragged. “But you’re too fuckin’ stubborn, ain’t you?”

“Joel,” you whine, angry and devastated. “I hate you.”

You grip the back of his neck with one hand, and both of you watch as he finally takes himself out of his jeans.

The view makes you salivate.

Everything about Joel is rugged and masculine. The muscles carved into his arms and chest. The trail of dark hair leading down his stomach that thickens around his base. The deep flushed color of his thick cock. The ragged inhale he makes when he presses the blunt tip against the drenched fabric that clings to your swollen folds.

“Say it,” he growls, rubbing along your barely clothed seam.

“I hate you,” you whisper unconvincingly, digging your nails into the back of his neck and arching off of the wall.

“Tell me you want it.” You can’t tell if it’s a demand or a plea. This strain in his voice and the muscles tensing across his broad frame make you tremble.

“I don’t.” You lie. You snake one hand down your body, peeling your ruined panties to the side so he can slot his tip at your dripping entrance. You tilt forward, impatiently, stretching around him just enough to override your filter.

“Oh, fuck,” you start. Unable to stop the stream of whispered curses from rolling off your tongue.

“Yeah,” Joel rasps, inching deeper inside of your tight, warm walls. He feeds himself into you slowly, the overwhelming fullness as you adjust makes your thighs shake. He pulls out and you whine, unable to say a word before he’s moving, dipping you onto the thin trailer mattress and slipping your underwear down your legs.

“Gonna fuck you full,” he mutters. You spread your legs, making room for him to settle above you. He draws his cock back through your lips, coating himself in your arousal before driving into you with a powerful stroke.

Your lips part, sucking in air as he sets a pace. He fills you deeper than you’ve ever felt, relentlessly making room for himself as he saws in and out of you. It’s powerful and primal, but refined by his athleticism. Fluid rolling hips and his strong core make you see stars as he fucks into you.

“That’s right,” he rasps above you, and you realize he’s responding to you.

“So good,” you’re murmuring, “so full.”

“Taking it like you were made for it,” he says to himself. The intensity of your tight, warm pussy coaxing him deeper makes him spill his thoughts. Unfiltered.

He sets a pace, slow and deliberate at first, each stroke filling you completely before pulling back, leaving you desperate for more. The friction is maddening, plunging his length into your sensitive walls as he pins you beneath his hard body.

“You feel that?” His breath is hot against your neck. “Feel how deep I am? How I’m splittin’ you open?”

You nod frantically, your nails digging into his shoulders as you whimper his name.

Joel’s control falters at the sound of it, his hips snapping harder, faster, as his desperation takes over. “Thought about this,” he rasps, his voice hoarse. “Fuckin’ hell, I’ve thought about this too damn much. But you’re better than I ever imagined.”

His confession sends a jolt through you, but you’re too far gone to process it, your body tightening around him as pleasure builds again, sharper and hotter than before.

“Joel, please.”

“Fuck,” he chokes the word out, his pace faltering for a split second before he slams into you harder, deeper. “Say that again.”

“Please,” you whisper, your voice breaking as your release breaks through you, leaving you gasping and cursing.

Joel’s hips snap erratically, pinning you into the mattress with a tight grip, as he buries his cock as deep as he can inside of you.

“Gonna fill you up,” he mutters, his voice ragged. “Every drop, sweetheart.” Make you mine, he barely keeps the last thought in his head.

“Yes, yes, yes.” You chant as your body jolts with each collision with his.

“Fuck,” Joel mutters, cock driving deeper and swelling at your words. “That’s it. Take it all, sweetheart.”

Your release hits again, your body trembling violently. Or maybe it never stopped—he only drew it out of you in waves.

Joel curses low, his hips slamming into yours one last time before you feel him pulsing inside of you, hot and thick.

When he pulls back, his eyes linger on the mess between your thighs. “Look at that,” he mutters, his voice low and reverent. His wide hands slide up the back of your thighs, bending your knees to your chest so he can watch the mix of your releases glistening and dripping from you.

He takes one hand and drags it through the mess, pushing it back up inside of you. You squirm, sensitive to the touch, but fixated on whatever is burning behind his eyes.

You wait for him to say something characteristically Joel.

To dismiss you as naive, to rub it in that he broke you down. That he had you crying his name. That you shouldn’t have done that.

But it never comes.

You’re convinced he was trying to put you in your place. To give you another reminder that he thinks you’re useless and clueless. You’re too wrapped up in the thoughts to speak or move.

He doesn’t say anything at all which nearly makes it worse.

Instead, he pins you under a heavy arm, holding you against him until you both doze off. Succumbing to exhaustion.

-> PART TWO

dividers by @/saradika-graphics 🤠🤎

tagging the usual babes in case you want some cowboy!joel for christmas too:

@lovely-vamp-princess @gothcsz @auteurdelabre @adoreyouusugar

@swankyorange @itwasntimethatdidit40 @ivoryandflame @magneticecstasy

@indiegirlunited @syd-djarin @harriedandharassed @bbyanarchist

@94namkooksworld

#pedrostories #pedrostoriesgift24 #joel miller x reader #joel miller x you #joel miller #joel miller x f!reader #joel miller smut #pedro pascal character fanfic

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mostlysignssomeportents · 8 months ago

Text

Surveillance pricing

THIS WEEKEND (June 7–9), I'm in AMHERST, NEW YORK to keynote the 25th Annual Media Ecology Association Convention and accept the Neil Postman Award for Career Achievement in Public Intellectual Activity.

Correction, 7 June 2024: The initial version of this article erroneously described Jeffrey Roper as the founder of ATPCO. He benefited from ATPCO, but did not co-found it. The initial version of this article called ATPCO "an illegal airline price-fixing service"; while ATPCO provides information that the airlines use to set prices, it does not set prices itself, and while the DOJ investigated the company, they did not pursue a judgment declaring the service to be illegal. I regret the error.

Noted anti-capitalist agitator Adam Smith had it right: "People of the same trade seldom meet together, even for merriment and diversion, but the conversation ends in a conspiracy against the public, or in some contrivance to raise prices."

Despite being a raving commie loon, Smith's observation was so undeniably true that regulators, policymakers, and economists couldn't help but acknowledge that it was true. The trustbusting era was defined by this idea: if we let the number of companies in a sector get too small, or if we let one or a few companies get too big, they'll eventually start to rig prices.

What's more, once an industry contracts corporate gigantism, it will become too big to jail, able to outspend and overpower the regulators charged with reining in its cheating. Anyone who believes Smith's self-evident maxim had to accept its conclusion: that companies had to be kept smaller than the state that regulated them. This wasn't about "punishing bigness" – it was the necessary precondition for a functioning market economy.

We kept companies small for the same reason that we limited the height of skyscrapers: not because we opposed height, or failed to appreciate the value of a really good penthouse view – rather, to keep the building from falling over and wrecking all the adjacent buildings and the lives of the people inside them.

Starting in the neoliberal era – Carter, then Reagan – we changed our tune. We liked big business. A business that got big was doing something right. It was perverse to shut down our best companies. Instead, we'd simply ban big companies from rigging prices. This was called the "consumer welfare" theory of antitrust. It was a total failure.

40 years later, nearly every industry is dominated by a handful of companies, and these companies price-gouge us with abandon. Worse, they use their gigantic ripoff winnings to fill war-chests that fund the corruption of democracy, capturing regulators so that they can rip us off even more, while ignoring labor, privacy and environmental law and ducking taxes.

It turns out that keeping gigantic, opaque, complex corporations honest is really hard. They have so many ways to shuffle money around that it's nearly impossible to figure out what they're doing. Digitalization makes things a million times worse, because computers allow businesses to alter their processes so they operate differently for every customer, and even for every interaction.

This is Dieselgate times a billion: VW rigged its cars to detect when they were undergoing emissions testing and switch to a less polluting, more compliant mode. But when they were on the open road, they spewed lethal quantities of toxic gas, killing people by the thousands. Computers don't make corporate leaders more evil, but they let evil corporate leaders execute far more complex and nefarious plans. Digitalization is a corporate moral hazard, making it just too easy and tempting to rig the game.

That's why Toyota, the largest car-maker in the world, just did Dieselgate again, more than a decade later. Digitalization is a temptation no giant company can resist:

https://www.bbc.com/news/articles/c1wwj1p2wdyo

For forty years, pro-monopoly cheerleaders insisted that we could allow companies to grow to unimaginable scale and still prevent cheating. They passed rules banning companies from explicitly forming agreements to rig prices. About ten seconds later, new middlemen popped up offering "information brokerages" that helped companies rig prices without talking to one another.

Take Agri Stats: the country's hyperconcentrated meatpacking industry pays Agri Stats to "consult on prices." They provide Agri Stats with a list of their prices, and then Agri Stats suggests changes based on its analysis. What does that analysis consist of? Comparing the company's prices to its competitors, who are also Agri Stats customers:

https://pluralistic.net/2023/10/04/dont-let-your-meat-loaf/#meaty-beaty-big-and-bouncy

In other words, Agri Stats finds the highest price for each product in the sector, then "advises" all the companies with lower prices to raise their prices to the "competitive" level, creating a one-way ratchet that sends the price of food higher and higher.

More and more sectors have an Agri Stats, and digitalization has made this price-gouging system faster, more efficient, and accessible to sectors with less concentration. Landlords, for example, have tapped into Realpage, a "data broker" that the same thing to your rent that Agri Stats does to meat prices. Realpage requires the landlords who sign up for its service to accept its "recommendations" on minimum rents, ensuring that prices only go up:

https://popular.info/p/feds-raid-corporate-landlord-escalating

Writing for The American Prospect, Luke Goldstein lays out the many ways in which these digital intermediaries have supercharged the business of price-rigging:

https://prospect.org/economy/2024-06-05-three-algorithms-in-a-room/

Goldstein identifies a kind of patient zero for this ripoff epidemic: Jeffrey Roper, a former Alaska Air exec who benefited from a service that helps airlines set prices. ATPCO was investigated by the DOJ in the 1990s, but the enforcers lost their nerve and settled with the company, which agreed to apply some ornamental fig-leafs to its collusion-machine. Even those cosmetic changes were seemingly a bridge too far Roper, who left the US.

But he came back to serve as Realpage's "principal scientist" – the architect of a nationwide scheme to make rental housing vastly more expensive. For Roper, the barrier to low rents was empathy: landlords felt stirrings of shame when they made shelter unaffordable to working people. Roper called these people "idiots" who sentimentality "costs the whole system."

Sticking a rent-gouging computer between landlords and the people whose lives they ruin is a classic "accountability sink," as described in Dan Davies' new book "The Unaccountability Machine: Why Big Systems Make Terrible Decisions – and How The World Lost its Mind":

https://profilebooks.com/work/the-unaccountability-machine/

It's a form of "empiricism washing": if computers are working in the abstract realm of pure numbers, they're just moving the objective facts of the quantitative realm into the squishy, imperfect qualitative world. Davies' interview on Trashfuture is excellent:

https://trashfuturepodcast.podbean.com/e/fire-sale-at-the-accountability-store-feat-dan-davies/

To rig prices, an industry has to solve three problems: the problem of coming to an agreement to fix prices (economists call this "the collective action problem"); the problem of coming up with a price; and the problem of actually changing prices from moment to moment. This is the ripoff triangle, and like a triangle, it has many stable configurations.

The more concentrated an industry is, the easier it is to decide to rig prices. But if the industry has the benefit of digitalization, it can swap the flexibility and speed of computers for the low collective action costs from concentration. For example, grocers that switch to e-ink shelf tags can make instantaneous price-changes, meaning that every price change is less consequential – if sales fall off after a price-hike, the company can lower them again at the press of a button. That means they can collude less explicitly but still raise prices:

https://pluralistic.net/2024/03/26/glitchbread/#electronic-shelf-tags

My name for this digital flexibility is "twiddling." Businesses with digital back-ends can alter their "business logic" from second to second, and present different prices, payouts, rankings and other key parts of the deal to every supplier or customer they interact with:

https://pluralistic.net/2023/02/19/twiddler/

Not only does twiddling make it easier to rip off suppliers, workers and customers, it also makes these crimes harder to detect. Twiddling made Dieselgate possible, and it also underpinned "Greyball," Uber's secret strategy of refusing to send cars to pick up transportation regulators who would then be able to see firsthand how many laws the company was violating:

https://www.nytimes.com/2017/03/03/technology/uber-greyball-program-evade-authorities.html

Twiddling is so easy that it has brought price-fixing to smaller companies and less concentrated sectors, though the biggest companies still commit crimes on a scale that put these bit-players to shame. In The Prospect, David Dayen investigates the "personalized pricing" ripoff that has turned every transaction into a potential crime-scene:

https://prospect.org/economy/2024-06-04-one-person-one-price/

"Personalized pricing" is the idea that everything you buy should be priced based on analysis of commercial surveillance data that predicts the maximum amount you are willing to pay.

Proponents of this idea – like Harvard's Pricing Lab with its "Billion Prices Project" – insist that this isn't a way to rip you off. Instead, it lets companies lower prices for people who have less ability to pay:

https://thebillionpricesproject.com/

This kind of weaponized credulity is totally on-brand for the pro-monopoly revolution. It's the same wishful thinking that led regulators to encourage monopolies while insisting that it would be possible to prevent "bad" monopolies from raising prices. And, as with monopolies, "personalized pricing" leads to an overall increase in prices. In econspeak, it is a "transfer of wealth from consumer to the seller."

"Personalized pricing" is one of those cuddly euphemisms that should make the hair on the back of your neck stand up. A more apt name for this practice is surveillance pricing, because the "personalization" depends on the vast underground empire of nonconsensual data-harvesting, a gnarly hairball of ad-tech companies, data-brokers, and digital devices with built-in surveillance, from smart speakers to cars:

https://pluralistic.net/2024/03/12/market-failure/#car-wars

Much of this surveillance would be impractical, because no one wants their car, printer, speaker, watch, phone, or insulin-pump to spy on them. The flexibility of digital computers means that users always have the technical ability to change how these gadgets work, so they no longer spy on their users. But an explosion of IP law has made this kind of modification illegal:

https://locusmag.com/2020/09/cory-doctorow-ip/

This is why apps are ground zero for surveillance pricing. The web is an open platform, and web-browsers are legal to modify. The majority of web users have installed ad-blockers that interfere with the surveillance that makes surveillance pricing possible:

https://doc.searls.com/2023/11/11/how-is-the-worlds-biggest-boycott-doing/

But apps are a closed platform, and reverse-engineering and modifying an app is a literal felony – several felonies, in fact. An app is just a web-page skinned with enough IP to make it a felony to modify it to protect your consumer, privacy or labor rights:

https://pluralistic.net/2024/05/07/treacherous-computing/#rewilding-the-internet

(Google is leading a charge to turn the web into the kind of enshittifier's paradise that apps represent, blocking the use of privacy plugins and proposing changes to browser architecture that would allow them to felonize modifying a browser without permission:)

https://pluralistic.net/2023/08/02/self-incrimination/#wei-bai-bai

Apps are a twiddler's playground. Not only can they "customize" every interaction you have with them, but they can block you (or researchers seeking to help you) from recording and analyzing the app's activities. Worse: digital transactions are intimate, contained to the palm of your hand. The grocer whose e-ink shelf-tags flicker and reprice their offerings every few seconds can be collectively observed by people who are in the same place and can start a conversation about, say, whether to come back that night a throw a brick through the store's window to express their displeasure. A digital transaction is a lonely thing, atomized and intrinsically shielded from a public response.

That shielding is hugely important. The public hates surveillance pricing. Time and again, through all of American history, there have been massive and consequential revolts against the idea that every price should be different for every buyer. The Interstate Commerce Commission was founded after Grangers rose up against the rail companies' use of "personalized pricing" to gouge farmers.

Companies know this, which is why surveillance pricing happens in secret. Over and over, every day, you are being gouged through surveillance pricing. The sellers you interact with won't tell you about it, so to root out this practice, we have to look at the B2B sales-pitches from the companies that sell twiddling tools.

One of these companies is Plexure, partly owned by McDonald's, which provides the surveillance-pricing back-ends for McD's, Ikea, 7-Eleven, White Castle and others – basically, any time a company gives you a hard-sell to order via its apps rather than its storefronts or its website, you should assume you're getting twiddled, hard.

These companies use the enshittification playbook to trap you into using their apps. First, they offer discounts to customers who order through their apps – then, once the customers are fully committed to shopping via app, they introduce surveillance pricing and start to jack up the prices.

For example, Plexure boasts that it can predict what day a given customer is getting paid on and use that information to raise prices on all the goods the customer shops for on that day, on the assumption that you're willing to pay more when you've got a healthy bank balance.

The surveillance pricing industry represents another reason for everything you use to spy on you – any data your "smart" TV or Nest thermostat or Ring doorbell can steal from you can be readily monetized – just sell it to a surveillance pricing company, which will use it to figure out how to charge you more for everything you buy, from rent to Happy Meals.

But the vast market for surveillance data is also a potential weakness for the industry. Put frankly: the commercial surveillance industry has a lot of enemies. The only thing it has going for it is that so many of these enemies don't know that what's they're really upset about is surveillance.

Some people are upset because they think Facebook made Grampy into a Qanon. Others, because they think Insta gave their kid anorexia. Some think Tiktok is brainwashing millennials into quoting Osama bin Laden. Some are upset because the cops use Google location data to round up Black Lives Matter protesters, or Jan 6 insurrectionists. Some are angry about deepfake porn. Some are angry because Black people are targeted with ads for overpriced loans or colleges:

https://www.theregister.com/2024/06/04/meta_ad_algorithm_discrimination/

And some people are angry because surveillance feeds surveillance pricing. The thing is, whatever else all these people are angry about, they're all angry about surveillance. Are you angry that ad-tech is stealing a 51% share of news revenue? You're actually angry about surveillance. Are you angry that "AI" is being used to automatically reject resumes on racial, age or gender grounds? You're actually angry about surveillance.

There's a very useful analogy here to the history of the ecology movement. As James Boyle has long said, before the term "ecology" came along, there were people who cared about a lot of issues that seemed unconnected. You care about owls, I care about the ozone layer. What's the connection between charismatic nocturnal avians and the gaseous composition of the upper atmosphere? The term ecology took a thousand issues and welded them together into one movement.

That's what's on the horizon for privacy. The US hasn't had a new federal consumer privacy law since 1988, when Congress acted to ban video-store clerks from telling the newspapers what VHS cassettes you were renting:

https://en.wikipedia.org/wiki/Video_Privacy_Protection_Act

We are desperately overdue for a new consumer privacy law, but every time this comes up, the pro-surveillance coalition defeats the effort. but as people who care about conspiratorialism, kids' mental health, spying by foreign adversaries, phishing and fraud, and surveillance pricing all come together, they will be an unbeatable coalition:

https://pluralistic.net/2023/12/06/privacy-first/#but-not-just-privacy

Meanwhile, the US government is actually starting to take on these ripoff artists. The FTC is working to shut down data-brokers:

https://pluralistic.net/2023/08/16/the-second-best-time-is-now/#the-point-of-a-system-is-what-it-does

The FBI is raiding landlords to build a case against Frontpage and other rent price-fixers:

https://popular.info/p/feds-raid-corporate-landlord-escalating

Agri Stats is facing a DoJ lawsuit:

https://www.nationalhogfarmer.com/market-news/agri-stats-loses-motions-to-transfer-dismiss-in-doj-antitrust-case

Not every federal agency has gotten the message, though. Trump's Fed Chairman, Jerome Powell – whom Biden kept on the job – has been hiking interest rates in a bid to reduce our purchasing power by making millions of Americans poorer and/or unemployed. He's doing this to fight inflation, on the theory that inflation is being cause by us being too well-off, and therefore trying to buy more goods than are for sale.

But of course, interest rates are inflationary: when interest rates go up, it gets more expensive to pay your credit card bills, lease your car, and pay a mortgage. And where we see the price of goods shooting up, there's abundant evidence that this is the result of greedflation – companies jacking up their prices and blaming inflation. Interest rate hawks say that greedflation is impossible: if one company raises its prices, its competitors will swoop in and steal their customers with lower prices.

Maybe they would do that – if they didn't have a toolbox full of algorithmic twiddling options and a deep trove of surveillance data that let them all raise prices together:

https://prospect.org/blogs-and-newsletters/tap/2024-06-05-time-for-fed-to-meet-ftc/

Someone needs to read some Adam Smith to Chairman Powell: "People of the same trade seldom meet together, even for merriment and diversion, but the conversation ends in a conspiracy against the public, or in some contrivance to raise prices."

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/06/05/your-price-named/#privacy-first-again

Image: Cryteria (modified) https://commons.wikimedia.org/wiki/File:HAL9000.svg

CC BY 3.0 https://creativecommons.org/licenses/by/3.0/deed.en

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