#marketing categories

[starrynyxa]

[bootstrapparadoxed]

I've now (lightly) edited 6 chapters of FrankensteinWIP and uhhh. Well. Good news about it: I no longer feel meh about the book, I love it again. Bad (?) news about it: I think I have written something that appeals specifically to me and no one else which, uh, that was the plan originally I guess? Like I wanted to write something entirely self-indulgent and personal, and I think I succeeded, but my question is - will anyone else want to read this? Cause I honestly cannot tell.

Almost exactly half of this book is a slow-burn queer romance in a dark academia setting and then the other half is going to be a creepy disturbing science/medical horror (plus the romance will go from slightly questionable to a co-dependent nightmare). I adore this, I feel like I am writing my own version of Secret History with overt queer text instead of subtext. However. Would anyone else read this lol

Anyway, I will edit the first half until I run out of stuff to edit and go back to drafting with renewed motivation. I still haven't decided if I want to share that first half already btw. But I do enjoy the edit so far. A lot. So at least there's that.

[scarland-artbook]

Our 6th category. Posters? Postcards? Promotionals? We got you 🎉

[mostlikelytofangirl]

(Sorry if alr sent this ask)

I think the idea of a modern ruoyao where MY can't stand rich-people but can stand WRH because WRH plays up the evil CEO thing to a point it's a caricature is very funny

Can't remember if you have already sent this, so let's say you didn't :D

Lol I can see this. At this point in all of us' lives, I think we don't need much to be done with rich ppl, and with MY's history, he needs even less reasons

BUT

Evil CEO WRH is so over the top with his evilness that he can't be taken seriously XD. I mean, it's not like scaring the living shit out of employees by sternly calling them to your office to demand they recite a tongue-twister perfectly or else bc you are bored isn't serious, but you now.

It's like canon, he embraces the role of being the irredeemable evil villain, he doesn't go around trying to convince anyone of the contrary or keeps all his evil shit hidden.

He may be an asshole but he's not a hypocrite, and that deserves at least some respect :')

Also yes, he's not really using his wealth and power to make the world a better place, but he his evil deeds are so ridiculous that he's not even doing shit that's truly despicable. He may be threatening to fire anyone who looks him in the eye without permission, but he's not price gauging or poluting the water.

I do believe he would be smart enough to not do anything that could really get him in troubles he can't bribe his way out of, so it's almost like a game of how much he can fuck with ppl's sanity without getting covered in lawsuits bc those are only fun if he's the one filing them lol

So MY can give him a pass as an asshole millionaire bc he isn't leaving a trail of bastards behind like sOmE oThErS

[peachdoxie]

As if Across the Spider-Verse wasn't already impressive enough, it's the longest animated movie from an American studio. Two hours and twenty minutes. No other Hollywood animation from this century breaks two hours.

[memento-morri-writes]

hello happy storyteller saturday! if you had to change the genre of your favourite current wip, what would you change it to and why?

Oooh, this is a really fun question, thank you!!!!

Unfortunately, a lot of my WIPs are very heavily tied to the genre in which they belong. (For example, Divinity WIP being tied to magic and fantasy gods, or High Fantasy WIP being well... high fantasy.)

So, not my favorite wip, but I actually was debating about making Runaway Prince WIP a sci-fi story for a while, but I decided against it. The concept works in either genre, just with a few tweaks, so that would be the easiest one to genre-swap.

I suppose I could technically swap ATQH out of being fantasy romance into being a bit more grounded and make it into a genre romance novel. It would definitely be doable. Maybe Fallon is the current head of a very successful business. Kristopher is the estranged, disreputable son of a rival corporation owner. But I feel like that would negate a large part of what makes the story so special to me, so I don't think I'd enjoy it half as much if I did that. Even though ATQH is a romance at its core, I definitely want the fantasy and the politics and all the things other than the romance to be an important part of the story, because those are the parts that make it fun for me.

What would be interesting would be turning ATQH into a sci-fi novel. Fallon is the head of a planetary or even galactic empire, Kristopher comes from the neighboring one with which they've been warring on and off for millennia. Instead of a horse ride and picnic, it's a ride on little speeder vehicles and watching the sun rise over a distant planet. It would still not feel like the ATQH I know and love, but it would be interesting. And certainly be more palatable to me than grounding it in a more ''realistic'' setting for a genre romance novel.

[bluedalahorse]

As someone who is currently getting a degree in writing YA (and children’s) literature, why are there so many people on the internet who throw around the term “YA fiction” without actually knowing what YA fiction actually is?

[thejakeformerlyknownasprince]

"I hate stories unkilling characters and have been firm on never doing it in my own sci fi series" do you mean that you're writing a sci-fi series other than your fic? If so, I'd love to know more about it! You're an incredible writer.

Yes and no and yes and no. I have two major projects I've taken as far as multiple drafts of novels. But whether either one counts as sci fi... Hm.

Project 1 is probably more fantasy — I always describe it as Chronicles of Narnia by way of Stephen King's It. It definitely has sci fi elements in that it's more interested in commenting on the contemporary U.S. than on the fantasy world — one character flees the U.S. for OtherWorld, one character flees OtherWorld for the U.S., one character only goes to OtherWorld so he can earn a place in U.S. society, and one character only leaves the U.S. so she can earn a place in OtherWorld. It also has that sci fi sensibility of wanting to know how things work, why different societies are different for good and bad reasons. That said, it's also a portal fantasy about characters using magic to travel between universes, so... marginal.

Project 2 is more like X-Men, in that it's more concerned with how teenagers would (mis)use the ability to shoot lasers than how the lasers work. It's largely about forming an identity and fighting real estate developers on behalf of one's family co-op, so urban fantasy if it's fantasy or low sci fi if it's sci fi. The relative sci-fi-ness of the universe is literally a minor point of contention between two characters (one's a science tutor who believes in experimenting with the chaos energy to understand it better; one's a devout believer who has Seen Some Shit and knows better than to futz around with these things) and I deliberately never resolve it. The superpower stuff is important and fun and influences the characters a lot, but unlike X-Men it's not a magic-school story and doesn't want to be.

Sorry that's kind of a non-answer. But I think stressing too hard over how a book will be marketed while you're still drafting it is like buying wallpaper for a house you haven't built, and that genres are just made-up marketing categories anyway.

[fitzrove]

Men's literary autofiction is about the boundaries of consciousness/life/death, how hard it is to be a genius artperson, professional identity, universal questions of choice and morality, etc. Women's literary autofiction is about trauma, parents, children, heterosexuality and mental illness 🤩🤩

[faust-terrorsofthenight]

🤧💖

[shoechoe]

wiz schools are kind of funny to me because (with the exception of Balance) each school is supposed to have its "opposite" school and... Most of them make sense. like Life is the opposite of Death and Fire is the opposite of Ice. but you can tell they just threw Myth and Storm together as opposites because they were the only two left

The in-game justification is that Storm is "destructive" while Myth is "creative" but does that not apply just as well to Fire lol...

ah well these were the categories i arbitrarily sorted things into as a child anyway

[obeetlebeetle]

ok sure the books arent ya but it's not bc of the vocab or the pov or literally anything happening in the content of the books. you sound so fucking condescending rn.

[apcseo]

Brand Extension Strategies: Unlocking New Market Opportunities

Understanding Brand Extension

Brand extension is a marketing strategy where a company uses its existing brand name to launch a new product or enter a new market.

The goal of brand extension is to leverage the existing brand equity and customer loyalty to drive sales and increase market share.

By extending the brand into new markets, companies can capitalize on the trust and recognition they have already established with their target audience.

Understanding the key principles and considerations of brand extension is crucial for successful implementation.

Benefits of Brand Extension Strategies

Brand extension strategies offer several benefits for businesses:

- Increased brand awareness: Brand extension allows companies to reach new audiences and increase their brand visibility.

- Cost savings: Launching a new product under an existing brand can be more cost-effective compared to creating a new brand from scratch.

- Customer loyalty: By leveraging the existing brand equity, companies can tap into the trust and loyalty of their current customer base.

- Competitive advantage: Brand extension can help companies differentiate themselves from competitors and gain a competitive edge in the market.

These benefits make brand extension an attractive strategy for companies looking to expand their reach and grow their business.

Types of Brand Extension

There are different types of brand extension strategies that companies can consider:

- Product extension: This involves introducing a new product in a category that is related to the existing product line.

- Line extension: This refers to adding new variants or flavors to an existing product line.

- Category extension: This involves entering a new product category that is different from the company's existing offerings.

- Co-branding: This is a strategy where two or more brands collaborate to create a new product or service.

Choosing the right type of brand extension depends on factors such as market research, target audience, and the company's overall brand positioning.

Implementing Successful Brand Extensions

To successfully implement brand extensions, companies should follow these key steps:

- Conduct market research: Understand the market dynamics, customer preferences, and competition to identify potential opportunities for brand extension.

- Maintain brand consistency: Ensure that the new product aligns with the existing brand's values, positioning, and messaging to maintain brand integrity.

- Communicate the brand extension: Develop a clear and compelling communication strategy to introduce the new product to the target audience and build awareness.

- Monitor and adapt: Continuously monitor the performance of the brand extension and make necessary adjustments based on customer feedback and market trends.

By following these steps, companies can increase the chances of a successful brand extension and maximize the potential for growth.

Case Studies of Successful Brand Extensions

Several companies have achieved success with brand extensions. Here are a few examples:

- Apple: The tech giant extended its brand from computers to a wide range of consumer electronics, including smartphones, tablets, and wearables.

- Coca-Cola: The beverage company successfully extended its brand into different flavors and variants, as well as non-carbonated beverages.

- Nike: Known for its athletic footwear, Nike expanded its brand into apparel, accessories, and fitness equipment.

These case studies demonstrate the effectiveness of brand extension strategies in diversifying product offerings and reaching new markets.

By learning from these examples, companies can gain insights and inspiration for their own brand extension efforts.

Apppl Combine a 360-degree advertising agency in Delhi assist in brand extension strategies by conducting thorough market research to identify potential expansion opportunities. Developing strategic plans tailored to the brand's strengths, target audience, and market trends. Utilizing innovative marketing techniques, agencies facilitate the seamless integration of the brand into new markets, ensuring consistency and relevance. By leveraging existing brand equity, they enhance credibility and consumer trust in the new ventures. We also provide ongoing support, monitoring performance metrics and adapting strategies to optimize results. Through collaboration and expertise, agencies enable brands to effectively expand into new markets while maximizing growth opportunities.

This post was originally published on: Apppl Combine

[adolin]

I do not understand why people keep saying tlt was presented to us as YA. idk if I missed something but I didn't see anything in its promotion that even implied that. is it just that a bunch of people in the fandom are just calling it that because the 2 protagonists start out as teenagers even though it wasn't actually marketed that way or????

I must confess I don't actually go in the tags so I only see stuff from people I follow and I had no idea the YA argument was back! I think it's extremely dumb, mainly because YA is first and foremost a marketing category and as you said TLT wasn't presented as such.

But also because, in my experience, THE one thing all YA books have in common are: 1) protagonist-centred worldview and 2) didacticism. Even the ones that have more depth and try to address some kind of moral struggles all default to viewing the world the way the main character does and/or end up extremely didactical. There's nearly always a lesson to be learned, and and it's spoonfed to the reader more often than not, and no matter the worldbuilding, the central themes / conflicts of the plot are dealt with in a way that's meant to be relatable to a teen-to-college-aged reader.

TLT has none of that. It HAS young adult protagonists and coming of age elements, but those don't even make the top 5 in the main themes that you'd bring up to someone when reccing the story. Someone who went into TLY expecting YA tropes would probably be dissatisfied.

Or would twist the story into a pretzel to make it into a clear-cut story arc with well-defined Heroes (even if morally gray) and Bad Guys, which is something I saw a lot on book reddit back when I bothered with it.

(BTW this is not a dig on YA, it's just conventions of the genre that TLT lacks. Like how if a book has a love story in it but it doesn't end happily, then it's not a Romance Novel. YA novels are aimed to readers who are looking for a fun romp that remains somewhat straightforward)

[tantamounttoflirtation]

Post-fall Will going to the farmer's market to pick up some groceries for Hannibal but he gets overstimulated by all the crowds and noise so he ends up going on a killing spree. And then he comes home covered in blood and carrying the groceries Hannibal asked for (plus some extra meat he picked up while he was there)

[sivavakkiyar]

this is Zorn on his radical Jewish series (the tzadik label) which has a wide variety of ideological positions (frankly, I take Zorn at his word when he says that he’s not politically aware or knowledgeable). This is funny to me though for a different reason—-he and Ho had beef, but this is verbatim the frame Ho had for ‘Asian American music’. not surprising (both are adaptations of the Black Arts position decades on in different contexts) but it’s literally verbatim