#co-branding

[apcseo]

Brand Extension Strategies: Unlocking New Market Opportunities

Understanding Brand Extension

Brand extension is a marketing strategy where a company uses its existing brand name to launch a new product or enter a new market.

The goal of brand extension is to leverage the existing brand equity and customer loyalty to drive sales and increase market share.

By extending the brand into new markets, companies can capitalize on the trust and recognition they have already established with their target audience.

Understanding the key principles and considerations of brand extension is crucial for successful implementation.

Benefits of Brand Extension Strategies

Brand extension strategies offer several benefits for businesses:

- Increased brand awareness: Brand extension allows companies to reach new audiences and increase their brand visibility.

- Cost savings: Launching a new product under an existing brand can be more cost-effective compared to creating a new brand from scratch.

- Customer loyalty: By leveraging the existing brand equity, companies can tap into the trust and loyalty of their current customer base.

- Competitive advantage: Brand extension can help companies differentiate themselves from competitors and gain a competitive edge in the market.

These benefits make brand extension an attractive strategy for companies looking to expand their reach and grow their business.

Types of Brand Extension

There are different types of brand extension strategies that companies can consider:

- Product extension: This involves introducing a new product in a category that is related to the existing product line.

- Line extension: This refers to adding new variants or flavors to an existing product line.

- Category extension: This involves entering a new product category that is different from the company's existing offerings.

- Co-branding: This is a strategy where two or more brands collaborate to create a new product or service.

Choosing the right type of brand extension depends on factors such as market research, target audience, and the company's overall brand positioning.

Implementing Successful Brand Extensions

To successfully implement brand extensions, companies should follow these key steps:

- Conduct market research: Understand the market dynamics, customer preferences, and competition to identify potential opportunities for brand extension.

- Maintain brand consistency: Ensure that the new product aligns with the existing brand's values, positioning, and messaging to maintain brand integrity.

- Communicate the brand extension: Develop a clear and compelling communication strategy to introduce the new product to the target audience and build awareness.

- Monitor and adapt: Continuously monitor the performance of the brand extension and make necessary adjustments based on customer feedback and market trends.

By following these steps, companies can increase the chances of a successful brand extension and maximize the potential for growth.

Case Studies of Successful Brand Extensions

Several companies have achieved success with brand extensions. Here are a few examples:

- Apple: The tech giant extended its brand from computers to a wide range of consumer electronics, including smartphones, tablets, and wearables.

- Coca-Cola: The beverage company successfully extended its brand into different flavors and variants, as well as non-carbonated beverages.

- Nike: Known for its athletic footwear, Nike expanded its brand into apparel, accessories, and fitness equipment.

These case studies demonstrate the effectiveness of brand extension strategies in diversifying product offerings and reaching new markets.

By learning from these examples, companies can gain insights and inspiration for their own brand extension efforts.

Apppl Combine a 360-degree advertising agency in Delhi assist in brand extension strategies by conducting thorough market research to identify potential expansion opportunities. Developing strategic plans tailored to the brand's strengths, target audience, and market trends. Utilizing innovative marketing techniques, agencies facilitate the seamless integration of the brand into new markets, ensuring consistency and relevance. By leveraging existing brand equity, they enhance credibility and consumer trust in the new ventures. We also provide ongoing support, monitoring performance metrics and adapting strategies to optimize results. Through collaboration and expertise, agencies enable brands to effectively expand into new markets while maximizing growth opportunities.

This post was originally published on: Apppl Combine

[felicetommasino]

Jennifer Lopez per Intimissimi: le foto del nuovo co-branding

#JLoXIntimissimi: il co-branding è già un successo.

Jennifer Lopez per Intimissimi il co-branding è già un successo sui social. Il fascino irresistibile della celebre pop star si fonde a quello dei capi del brand italiano di intimo. Attraverso le proprie pagine social, Jennifer Lopez ha svelato i primi scatti frutto della collaborazione con Intimissimi. JLo indossa i capi protagonisti della collezione Intimissimi Primavera Estate 2023, come…

[thomasvanderkuijldesign]

Branding combineert kunst en wetenschap door diverse strategieën aan te bieden die gericht zijn op unieke doelen en doelgroepen, variërend van co-branding tot country branding, om merken te onderscheiden en succes te bevorderen.

[absolutebl]

Because of a recent ask, here' the meta round of of cobranding in BL

BL Actor Pairs - Meta Guide

A lot of these posts are dated, because pairs have broken up and things move fast the the entertainment industry. But since were were talking TayNew and Cherry Magic recently…. 

Basics of Actor Pairs, Cobranding, and BL Couples 

A Guide to Thai BL Actor Pairs for New Watchers (old af) 

Thai BL Actor Pairs… REDUX! (late 2021) 

GMMTV and Co-Branded BL Couples - pairs and marketing tactics (early 2022) 

How to get over Thai BL Pair Branding (mid 2022)  

GMMTV’S BL Pairs, Ranked (late 2022) 

Rankings, recs, & fantasy casting 

BL’s Top 10 Most Deserving Unresolved 

10 BL Pairs That Should be Reunited in New Rolls! 

Crazy BL Actor Pairing I’d Love to See

TOP 10 BL PAIRS + What They Should Play Next

Your Favorite Thai BL Couples = What to Watch Next? 

As of end of 2022 the oldest still active pairs are… 

KarnNat (origin Grey Rainbow, latest Dear Doctor) - they cobrand only when they have a show and don’t feed shippers, CURRENT MONARCHS*

BoomPeak (origin Make It Right, latest 7 Project) - they don’t actively cobrand and never feed shippers

MaxTul (origin Bad Romance, latest Manner of Death) - champions (and origin) of Thai BL IRL ships

OffGun (origin Puppy Honey, latest Not Me) - announced Cooking Crush for 2023

TayNew (origin Kiss, latest Dark Blue Kiss) - announced Cherry Magic for 2023

All these pairs started in 2016, some of them as side couples. I consider the oldest established pair to have completed a recent BL the reigning Kings, as of typing in Dec 2022 that’s KarnNat. 

(source)

[pjs-everyday]

hero gala or something? 🌷🩷

😘

[nenan]

Nebula, Succubuswife and Edward Fletcher for Heaven Sent And Co

[bluenightfm]

sqh raising luo binghe bc the wash lady never happened bc the timeline's altered and subsequently mbj finds out or qinghua tells him (pre-established moshang) and qinghua is hmmn . freaking the fuck out bc wdym his stallion protag is a colicky newborn baby that won't go to bed unless he's rocked, swaddled, and cuddled by sqh (mobei-jun's heart shattered when baby binghe cried when sqh handed him off for a second before putting him to bed, he's still nursing his bruised ego) . this is his beloved if bloodthirsty son who is 75% cheek and 25% baby fat, it is a miracle he ever goes to his jobs when his son is so cute and tiny and why did he not write cameras into PIDW !!! no amount of portraiture would capture his sweet boy looking up at him all cute and tiny and never to be captured on camera. moshang being dads co-parenting binghe and everyone being confused bc everyone thought mobei-jun would finally marry and make qinghua consort shang but to each their own . co-parenting and then oh my god they're not even together yet are they? posing for family portraits together with romantic tension thick enough to start choking everyone out of the room. qinghua and mobei-jun looking next to dead bc binghe has never slept thru the night and sqh feels like he hasn't had a good night's rest since he transmigrated into PIDW . also maybe make it omegaverse

@coastinglove

[danrifics]

dil’s reaction to being laughed at by dan and phil :(

[sleepymccoy]

For example, paracetamol is sold as Tylenol, Calpol, or Panadol (depending on your country) but I buy the generic paracetamol cos it's cheaper

Ibuprofen is apparently sold as Brufen, Advil, Motrin, and Nurofen

Aspirin doesn't count, the brand has lost most of its copyright internationally so people just sell as aspirin lol

[hungharrington]

Nononono DONT think about Steve lounging in your bedroom and looking so precious staring at the ceiling and talking nonsense that you’re not really paying attention to because his shirt is riding up and you’re staring at his happy trail and don’t think about going over to him and tickling it, nuzzling it, licking it, biting it, kissing it literally just doting on it doting on him because he’s so precious

DONT THINK ?? NONNIE SAYS DONT THINK ABOUT THIS??? bold of you to assume it’s not always on my mind 😵‍💫 

he’ll be doing that thing he does, like grabbing a baseball or smth that he’s got in his room and chucking it up over and over as he just talks to you — and you’re supposed to be getting ready so you guys can leave, but you’ve accidentally got stuck half hovering in the doorway to his bathroom to listen to him and honestly? getting ready goes outtt the window the moment he chucks the baseball too far back and his whole shirt rides up a bit when he reaches for it and fuckkkk, there’s that happy trail you actually cannot get enough of 🤤

steve is blissfully unaware of your staring, pouting over losing the ball, which has rolled out of reach. he flops back on the bed, arms tucking back under his head instead. he finally looks back over at you to check on you and catches your staring and gives a little chuckle, “what?” 

and you just sigh dramatically, and pad over to him and clamber up on the bed— slumping over so you’re resting your head on his tummy, looking up at him and steve is smiling all sweet at you, not at all having caught on to your antics. the first kiss is innocent enough, just a soft one to the warm skin of his tummy and steve smiles, cheeks going a bit pink, because listen, he knows you love his tummy. you have said it time and time again. so really it’s not that surprising when you dot another and another, nuzzling along the plains of his tummy and leaving hot wet kisses. it’s when you give the tiniest scrape of your teeth that steve sucks in a breath. 

“sweetheart,” he starts and you’re instantly pouting between your kisses. 

“what? m’not allowed to love on you?” you say, nosing along his navel, lips beginning to proper kiss and suckle along the skin, looking to see the faintest of bruises come up. steve releases a breath that sounds just faintly like a groan and it makes you grin like a cheshire cat. you continue, nose nuzzling the hair along his happy trail while you work a lovebite on his navel, nipping and sucking in a way that definitely has his hips shifting beneath you. his hands have long since moved down from behind his head to grip at the sheets but it’s not like that— well, not quite like that, honest :( you just want to dote on him! 

“we’re- you’re suppose… supposed to be getting ready,” steve reminds you, words a lot breathier this time and you’re wickedly delighted at the sound of him. your hands are half holding his hips still, half tracing your thumbs along his hip bones because it’s true, you just love his tummy, his navel, his happy trail — you could press kisses here all day happily. “s’just kisses, baby.” you break away for a moment to say. your continue working a nice hickie right beside his happy trail and murmur into his skin, “just love you. love your tummy,” you hum and steve actually does groan aloud at that, eyes screwing up a bit, pinker in the face. steve knows you mean it too; you adore him but especially this part of him & steve’s never had this kind of devotion before, it literally makes his head spin. least to say, you guys are very late to heading out :))

[dreamings-free]

Richard Gray about his Sunday Times Style article 'Meet the men going grey — Hollywood’s new silver fox cubs' 18/8/24

[potatopassenger]

Love that Nami ignores Zoro in his Loguetown predicament but when it's Usopp she intervenes

Nami about Zoro: That idiot will not ruin my peace

Nami about Usopp: Shit that's my idiot

[twofunerals]

THE FIRST SHOT (2024) 雪迷宫 Episode Four.

[akookminsupporter]

This man is gorgeous 😳

[nenan]

Nebula, Venus, Juju and Helena for Heaven Sent