#conversation marketing

[thegrowthmarketer]

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[lastcellontheleft]

We didn’t get a S4 announcement, but you know what the absolute best thing about today’s C2E2 Hannibal panel truly was? 

For almost the first time since the show ended, Fannibals showed how profitable Hannibal can still be. 

C2E2 sold out of their remaining VIP ticket packages with guaranteed panel seating within 48 hours of the reunion announcement. Paid PopVerse subscriptions to stream the panel spiked with previously untapped demos (if socials are anything to go by). The largest event hall at C2E2 was overcapacity 45 minutes before the panel; while that’s normal for cons like SDCC and NYCC, in my experience that’s less common at C2E2.

Not to mention Mads and Hugh making bank with autograph and photo-op sales; a huge component of drawing in good talent to table at cons as well, making sure they make enough over the weekend to justify their presence beyond panel appearances. From a talent booking/event management perspective, this is the absolute dream scenario.

So, here’s the super fun part: ReedPop, the company that owns C2E2, also owns/operates New York Comic Con (NYCC), one of the highest-profile US entertainment conventions after San Diego Comic-Con. Now that ReedPop is aware of the viability of Hannibal programming, it would be extremely surprising if RP didn’t attempt a run at a larger, proper reunion panel at NYCC.

Honestly, great job, team. 2024 could very well be the year we get real buzz going again!

[ruegarding]

like, the coding of percy's kidnapping would be a great way to incorporate other forms of disability into pjo's conversation. percy missing months of the previous school year and struggling to make up for it so he can graduate on time shows how difficult keeping on top of school is when u have a disability that causes u to miss school. so i'm hoping rick will be more direct abt using this to make a commentary on disability and school in the new triolgy, but i'm not exactly holding my breath.

[maximura]

[lesbinewren]

i’m sad about the acolyte being cancelled and i don’t think it was the right call but this is absolutely NOT an example of a show being under-marketed and set up to fail. a star wars show has not been as advertised as much as this was since obi-wan kenobi, honestly maybe even mando season 2.

[northern-passage]

i've been thinking a lot about the word "representation" and what it means and how it's changed over the last few years, particularly when it comes to the writing/publishing landscape but also in movies and tv shows… and i really don't like it anymore. to be clear, of course i think it's important to have diversity in your work, i'm not saying i hate the concept of representation. but i do really dislike the way it's used now, and i really just hate the word itself

in a broader sense it's just become a marketing tool. i'm not impressed by any publisher or author who just describes their book by listing all of the minorities/identities the characters represent as if that should be enough. it feels very gross, very exploitative and disingenuous. it also really bothers me because it's always marginalized identities- which i understand Why, but it feels very othering to me (and again. Very exploitative as an advertisement). you would never list out "cishet able-bodied white man" as a character description to pat yourself on the back over. so why do it to everyone else? why insinuate that one is the "default" and the other one is "special"? (and when i say this i'm mainly talking about advertisements/marketing. i understand why people would specify about characters in descriptions with the plot, but i don't like to see an ad that's just "this book has gay people!" with nothing else)

which then leads me to my other point, which is that a lot of people treat "representation" as if it's "too hard." like "oh i don't know enough to write about that, i don't have that experience, etc" which is a fair way to feel! however… it's weird that people only say this about writing trans characters or characters of color. i'm writing a story right now with a character who is really into motorcycles. i personally do not know that much about motorcycles, so i researched what parts are what & what different kinds of models there are & what basic bike care looks like. i guarantee Most people will have to google something at some point in their writing process. so what's the problem? it also, again, feels very othering when authors treat certain groups of people as "impossible" to write, "too hard" to understand. they are just.. people. you write them as a person. and then you figure out the rest later.

and i think part of the refusal or fear to write something outside of your experience is because of the way representation is treated as So Special. these characters are So Special that they aren't allowed to be anything other than "representation." they're Not allowed to be characters with complex emotions and interesting motivations, they have to just be Trans or Gay or Disabled or whatever. they're not allowed to be people. which means, at the end of the day, we loop right back around to where we were at the start….

there is bad representation. there are depictions of certain marginalized people that are harmful and that are damaging, i'm not trying to minimize that or argue against it at all, in fact we should all be mindful of that while writing and reading. but i also think it's possible to swing too far in the opposite direction as well and put certain groups of people on a pedestal and not allow them to do anything at all but be Perfect Representation, if that makes sense.

[kinnbig]

never not thinking about that time that one of the big-name BL blogs on this site tried to insist to me that Tong isn’t gay and it was actually all just ‘marketing’

[goabstract]

They're just rules! They're written in a book, not carved in stone. And even if they were in stone, so what? A bunch of us just made them up.

First Grand Nagus in Quark's dream.

[tryingonametaphor]

my converse is reaching the end of its lifespan and i’m SO close to buying these because of will byers

[babe-heffron]

talking to people about masters of the air and its truly fascinating how disappointed they were about biddick dying in ep 3. really wonder if the fairly long gap between filming and release ended up hurting the show in some weird way with some of the actors (austin butler and barry keoghan) having like career defining roles in the meantime which meant audiences had waaaayyy bigger expectations/biases etc

[crimeronan]

i keep reading thinkpieces and critiques of current mainstream fiction & how fandom has influenced mainstream lit and vice versa, n some of them make salient points about how fanfic does and doesn't prime a person for writing original fiction, etc. and some of them are very "fanfic has poisoned and corrupted the youths" and "we are rotting our brains" and "old man yells at cloud." and throughout all of this i just have the unshakable feeling that no matter what side of the "culture war" (if.... it can even be called that....) u fall on, these thinkpieces are typically missing two of the most important explanations for Why The Mainstream Market Is How It Is. which have very little to do with fanfic.

1. publishers are looking for books that are easy to read, easy to hype, and easy to mass produce. great insightful well-crafted works of subversive literature are not this. cute romcom tropey fluff IS this.

and perhaps most importantly,

2. most professional writers are not very good.

[rawliverandgoronspice]

genuinely bewildered at how it's just g@merg@te again. like it's just exactly the same strategy, except now it's a cabal of dark and sinister narrative designers instead of "there are women near my games" but it's like the same fucking thing and I'm so tired honestly

[seriemorder]

how tf am i supposed to cultivate a mysterious aura when i keep becoming pal-pals with all the old ladies at the market these mfs are ruining my resting bitch faces street cred send help

[un-pearable]

why are 99% of crochet animal patterns just vague blobs. cmon. i know we can do better as a community. have you seen the shit the national parks service put out? yeah, the NPS. there are grandmas on the frontlines of the most formally accurate critters this side of a 3D printer. we can do better than orb with two triangles sewn on. we can make a more accurate cat. that is NOT what a turtle looks like. step AWAY from the axolotl

[aurosoulart]

the GREAT PATREON SMUSH

I was going to make an advertisement for this with bright colors and maybe animated sparkles but 1) I hate making ads and 2) we are all so exhausted by bright ads vying for our brain chemicals that I just don’t want to do that to you anymore!!!! I’m TIRED of things grabbing for my attention in an unending assault on my senses and I’m sure you are too!!!!!!!

if you’ve been doom-scrolling and need a break (a nice beverage, a stretch of the legs, etc.), take this as a sign to do so now. if you’ve got the energy for a little reading, though, and want to learn about my work - keep going!

ANYWAYS I’ll get to the point: ALL of my patreon benefits are now available to the lowest ($3) tier.

in fact, there ARE no other tiers anymore. they’re gone! scrunched! smunshed! stirred up all together into one big super tier soup of everything I offer now and will offer in the future!

everyone now gets:

over 100 4k desktop wallpapers

early access/wips

25% discounts on prints

livestream voice chat

art votes & art suggestions

commission slots

and access to the Art Grotto discord, a friendly and chill server with a small community of creative folks. we share art, writing, pets, memes, and also come up with fun art ideas together! 🌈

why am I smushing the tiers and giving up the higher pledge amounts?!

because capitalism sucks, we’re in a recession, and I’m lucky enough to have a full-time job that allows me to make art without being reliant on Patreon income. anyone who has sat in on one of my livestreams knows that I try to be a calming force in an often-chaotic world, and that I’m always looking for ways to make art more accessible to everyone. I want my Patreon to be a place where I can give back to those who are supporting me in this mission!

this tier smush is just the start of how I hope to transform this space! I have a bunch of fun ideas about stuff I want to do in the future, so keep an eye out for more announcements like this 👁

that’s all!!!! thank you if you’ve read this far, and here’s the link to the Patreon if any of this interested you!

[shinobicyrus]

He’s only officially owned Twitter for 17 days.