#What is competitive analysis

[liveblack]

Competitor Marketing Strategy | Liveblack

Staying ahead of the competition is highly demanding in this fast-moving age. Because everyone wants to be on top and to be on top, you have to have some knowledge about who your true competitors are. You need to identify ways to outperform competitors with the help of competitive analysis. Explore how competitor analysis can be done and focus on optimizing your business to the next level.

What is competitive analysis?

Competitive analysis in marketing is gathering information about competitor’s services, sales, and strategies, identifying their strengths and weaknesses to gain insights and discover opportunities to do better than competitors.

It will help you keep track of market trends to drive brand awareness, customer engagement, and opportunities to grow your business.

What is the purpose of competitive analysis? Well, the purpose varies depending on what you want to research. It will also help you see through your advantages, unique points, and barriers to growth to strengthen your business strategies. We can also conclude some of the key points such as,

Identify opportunities in the market

Highlight your competitor’s weaknesses

Discover new market trends

Detect flaws in your strategy

Compare your performance with other competitors

Promote your unique value proposition

Discussing the purposes and key points to stand apart in the market through competitive analysis, let us now move to — how to research a market. Is there a specific way to research the market? What are the tools that work for you to better understand the market?

As we all know, market research is crucial to achieve success. Gather data and shape your business plan accordingly to meet your goals and achieve success. The Internet is a handy and easily accessible option to do market research. However, it has its flaws. The information published on the Internet may be incomplete or not updated with the time or not relevant to this date.

Another option you can think of is surveying. Surveying can help you get meaningful insights. Get connected with customers, suppliers, and stakeholders, you’ll get a better idea about how your product or service is helpful to them or what the pain points it has.

Feedback can provide real help to businesses. Genuine feedback from customers and other stakeholders gives you some straightforward views to look into your business strategies and change according to the time being.

To gain more into the competitor analysis let’s dive into the types of competitor analysis. There are mainly 3 types of analysis that can help your business improve leads, revenue, and brand awareness.

Social media competitor analysis -

Social media has the power to drive customers to businesses. It leads to customer engagement and brings sales. However, it’s important to know where your audience is and how to get their attention.

A well-planned digital marketing strategy will pave the way for your business. Conducting social media competitor analysis will give you a chance to look at what social networking sites your competitors are using, what type of content they use to interact or engage with their audience etc. what strategies they have that effectively work in their favor.

Also, look into how frequently your competitors post on their social media platforms with what kind of posts or topics they choose to share. Videos, images, humor, captions, etc. can be the true examples to delve into. How they interact with their followers is also an essential part of your competitor analysis to check.

PPC competitor analysis -

This analysis involves keywords and phrases your competitors are bidding on. Here, the main goal is to get better results and drive leads than your competitors. You have to study the types of ads they are paying for. Are they paying for expensive keywords or have they mainly focused on improving brand awareness?

Do they create landing pages for every campaign? Are you reviewing their CTAs? All these features provide you with an insight into a competitor’s budget and goals.

SEO competitor analysis -

Have you checked for what type of SEO keywords your competitors are ranked for? Figure out the real deal with SEO competitor analysis. Also, you can check these techniques such as,

Compare backlinks

How to rank for more keywords

Compare your website performance with competitors

Keeping track of your competitors has many benefits. Competitive analysis is a continual process to update your business strategies now and then. The Benefits of a Competitive Analysis includes,

Understanding the market

Develop USP (Unique Selling Point)

Discovering competitor’s weaknesses

Improving your business & marketing strategies

Understanding economic climate

Minimizing repetitive mistakes

Explore new trends

Discover target audience

Stand out from competitors

We have all these benefits and types of different competitor analyses. However, many competitor analysis tools help you effortlessly collect data. Here are the few examples we’ve mentioned.

Sprout Social — understand competitor’s performance on social media through various points

SEMRush — Widely used SEO tool. Explore keywords, monitor rankings, site audit, etc.

MozBar — Check how authoritative a website is

Buzzsumo — Check on better-performing content

Similarweb — A tool for content & SEO

Facebook Ad Library — Search for ads in a better way

These are some of the finest competitive analysis tools free not fully but have some features you can use for free to stay ahead in the competition.

Competitor marketing strategy is made up of well-done research, planning, and tactics to stay ahead of the competition in the market. This strategy covers activities such as advertising, customer support, exploring trends, content marketing, etc. to analyze how your business sets a benchmark.

Do you know about 4ps of the marketing? If you want to know more about how your competitors are ahead of you, you must know these 4ps to take the lead.

First is Product — What products they are selling? How are their products different from yours? What is a special feature of your competitor’s product or service? What are the better features they have in their product that your product lacks?

Second is Price — What price model their product is? What pricing structure do they follow? Do they have low or high pricing? What’s that point that attracts customers for the pricing structure they’ve set?

Third is Promotion — How do they promote their product? What offerings are they offering? What digital marketing strategies are they using? What social networking channels are they on to promote their product or service? What are their promotion strategies?

Fourth is Place — Which place do your competitors have their stores? Are they fully selling online or have local retail?

Working on these 4ps can help you gain information about your competitors and allow you to focus on strengthening your business.

Competitive advertising research used by businesses is a way to make the consumer realize how you are different and better from your competitor.

A competitive analysis template can provide you with sufficient space where you can compare the different fields with a detailed analysis of your competitors. This way you’ll get a clear idea of how you can stand apart and excel beyond the rest.

How does SWOT analysis help you in competitive analysis? Well, to stay ahead in the market, you should know about your strengths, weaknesses, and opportunities, and that’s where you need SWOT analysis. It is used for strategic planning and helps you explore the mentioned points to develop a good business strategy.

We at Liveblack, a full-stack digital marketing agency work on every aspect of marketing to help you evolve your business. By reading how this competitive analysis works, we can provide you with practical solutions and advice to manage every one of your needs.

[cherrysnax]

im very silly but sometimes it annoys me when people don’t enjoy something the exact same way I do. and it’s suuuuch a bad trait and I’m working on it 😭

[descendant-of-truth]

I recently decided to watch the Last Airbender movie in full for the first time for analytical purposes (and as a fresh comparison for the upcoming Netflix series), and like. yeah, it's still decidedly Not Good, but everyone's already talked about that so instead I wanna write about the stuff I actually thought was interesting.

Some small things, first: despite it not really having any cultural significance, I was weirdly fond of Aang's red cloak?? Like it could've looked a little less like it belonged on a jedi, but it functions well for hiding his tattoos when necessary and makes for a cool silhouette.

Plus, it works as a good representation of the part of him that just wants to run away and hide from his responsibilities - something that the original design never really needed to account for, per se, but it still makes for a neat edition.

The movie cuts out the quirky conversation with Aang after freeing him from the iceberg in favor of him being too delirious from a 100 year coma to say anything, and on principle, this isn't. great. but the more I think about it, I think it comes down to the fact that his actual introduction to Katara and Sokka is so dry, not because they waited to have him wake up.

In fact, I think this could've worked out really well! The longer Aang takes to wake up properly, the longer everyone else has to develop an image in their head of what he's going to be like, and the bigger their surprise when this kid who was barely conscious and on the verge of hypothermia a few minutes ago starts bouncing off the walls with this big smile on his face.

The time spent at the Southern Air Temple also introduces a few things that I liked, for example: Aang actually namedropping some of his friends from there

Petition to bring back Chinto and Monae for the Netflix version

But for real, that scene just made me realize how kinda. odd, it is, that Aang never mentions any of the Air Nomads by name other than Monk Gyatso originally. We know he was friends with Bumi and Kuzon, but did he not consider any of his peers to be good friends of his?

More importantly though - just like in the original, Aang recognizes Gyatso's skeleton by his necklace. Unlike the original, however, this necklace is one that Aang made for him.

And I love this idea, but ohh boy do I not like how under-explored it is in the movie. You're telling me that they decided to have Aang make a necklace for his now-deceased parental figure, and didn't use that as an opportunity for him to connect with Katara?? The one who wears her mother's necklace as a memento???

Regardless of whether or not Aang decided to keep Gyatso's necklace, it's a conversation that absolutely deserved to happen, and despite the chances of it being extremely low, it's something I'd like to see the new version take a crack at.

Also this was just a genuinely cool action setpiece, the idea of using spinning boards as both a defensive and offensive structure for crowd control is super creative and I love it

The fight between Aang and Zuko at the north pole was also great; even though there was uncharacteristic lack of bending involved, they were able to capture a real sense of frantic energy and got some really cool moves in there that are difficult to show properly through screenshots.

Definitely one of the biggest changes to a plot beat (in my opinion) comes in the form of Aang struggling with waterbending rather than being a natural at it, and you know what? Probably my hottest take of this post is that I think this is a worthwhile angle to explore.

Water is the element of change, and in the movie, it's said to teach its benders "acceptance." On a purely tangible level, the movements for water and airbending are pretty similar, and they're both kind of "floaty" in a way. But ideologically? What part of Aang at this point in time has a grasp on how to handle change, much less reach acceptance?

He ran away from home because he was scared of all the sudden changes happening in his life. He didn't want to be the Avatar, and couldn't accept what that meant for him.

So, from that perspective, doesn't it make sense that water could be difficult for him to learn? I mean, no matter what you do with air, it's still just air, and it's everywhere. You don't really have to worry about not having enough of it in most situations.

But with water, you gotta think about what forms you can make with what you have, you need to be able to change its form from liquid to solid and back again, and it's just a lot more dynamic and weighty than what he's used to dealing with.

Combine that with just not being in the right headspace for learning after The Horrors and yeah, I'd totally believe that there's a world out there where Aang struggles to waterbend! A shame that it had to be this world, where the writers have little interest in exploring it beyond letting him make a Really Big Wave at the end in lieu of a character arc, but an idea with potential nonetheless

(Speaking of which, while not nearly as satisfying as the original finale, this shot does look extremely cool)

Overall, this was actually a pretty entertaining viewing experience! I already knew what to expect when it came to its flaws, which in turn made it easier to focus in on the parts that were interesting for me.

I went into it for a thought experiment, and it gave me a lot more thoughts to experiment with than I was expecting, so y'know what? I call that a net positive in this case.

(Also if anyone can link me to the comic adaptation of this movie, please do, I would love to know exactly what the differences are and how the art looks but I can't find it anywhere)

[hauntingblue]

:)

[innanzituttoticalmi]

i'm sorry if you genuinely think bozzi and leclerc "copied the other driver/engineer's strategy" i canttttttt take you seriously

[bobzora]

while im at it shoutout im glad youre evil too. perfect song.

[nemesis-is-my-middle-name]

Do you think in-universe that there's actual pokemon levels? If so, how do they measure it? And if not, how do they keep things like the battle facilities level-capped? I remember you mentioning before that you think battles are largely for show, and that in gym battles the leaders/trainers will basically "fight down" to whatever predetermined strength level they've trained their pokemon to fight at depending on how many badges a person has. And that basically they're not actually "fainting" from some kid's baby pokemon, they just have a set amount of damage they can take before they concede the win. Assuming I'm remembering correctly anyway.

But like... are those standards just arbitrary? I assume the various Leagues have rules about that kinda thing, so their gym leaders and Elite Four/Champions are trained rigorously (gym leaders more so, I think, because they'd have to learn eight different levels of difficulty by heart, whereas the Four and Champion only need to abide by one difficulty level). But in a battle facility or tournament, you're not just limiting what your pokemon are allowed to do, you're also somehow making sure that your opponents are doing the same, at the exact same difficulty level. If there were actual levels I think that'd be easier (although I'm still not sure of the actual mechanics of how it'd force them down to level 50 or whatever), but if there's no levels and it's all arbitrary, then literally how would they even tell or enforce it?

Or is this the kinda thing that's just me entirely overthinking video game mechanics that have no logical or reasonable in-universe explanation. Because maybe it's just because it's really late here, but I'm drawing a blank. Although, I guess the pokemon universe does have some mind-bogglingly advanced tech that would in no way work in ours, like Bill's machine that turned him into a clefairy or a functional doomsday device 4,000 years before the modern era or even just the PC system as a whole, so I guess if there are levels it'd make sense that there was some kind of tech that could measure and suppress them?

oooh, really tough question.

so your first paragraph summary is basically right lol—what makes most sense to me is if pokemon battles are like, for show, or honor duel type things, where they're—generally speaking—stopped long before the point where either party would do lasting harm to the other. (there are exceptions, like in the case of frenzied alphas or other certain wild battles, but usually if it's not a scenario that is legitimately life or death, they're not gonna fight like it is.) it's just a matter of demonstrating that one is stronger, and their opponent conceding. & yeah, the corollary that goes along with that is that gym leaders and other high level fighters really are, as they rightly should be, much more powerful at a baseline than you are when you fight them—but to make the fight fairer, they'll try to match strengths with you.

levels though. yeah, it's kind of a toughie. even if you don't assume the above, levels are kind of tough to make coherent in-universe. this might just be one of those situations where game mechanics sort of run up against inworld depiction, yeah, like when an npc tells you to press the B button to run? or the apparent metaphysical law of reality preventing anyone from having more than 6 pokemon on their team at once. it might be that in reality, "strength levels" (inc. not just xp levels but also EVs/IVs and that kind of thing, since some trainers (ingo again) have also shown that they can modulate those) are just sort of a thing a high-level trainer and their team gets a general feel for as they advance, and then maybe they have to do some extra training to actually do the moderation, but the general sense for different strength levels is already there. like, maybe it's not as granular as "okay, now be level 37," it's just "yeah put in like... 40% of your normal effort. great."

but then yeah, the idea that there's no hard and fast rule for it makes stuff like the battle subway kind of hard to explain. since like, there's no way to actually stop someone from cheating and going over 50, and if they do there's no actual Numbers for them to point to and say "no, you've gotta take it back a bit." they can only rely on vibes to determine whether someone isn't strength scaling appropriately? that seems like they wouldn't be a fan of that.

on the other hand i do love the idea that modern day pokemon people have invented some kind of machine that can just scan your pokemon and output a bunch of numerical summaries of their general stats. ooh, maybe that's one of the things a pokemon center machine is doing when you heal, it's giving them a lil blip and updating their info chip in the pokeball-or-however-it-works with their latest info. if it was anything that was actually enforcing a level standard i think it would have to be based around that, since modern pokemon are at least partially data based and i think it would make some kind of sense to be able to sort of. put checks on that data.

alternately, there's no actual physical limitations, it's just that if you try that you will be kicked out of whatever you're participating in. and there would probably be like, sports news drama about it, depending on whether you were participating in some kind of tournament. so people generally don't bc the payoffs of winning once aren't worth it when it's so immediately obvious to everyone that they're breaking the rules. (there could even be some kind of like, known scammer's/cheater's art of trying to just barely toe the line of "rule-breakingly strong" without anyone being able to strictly prove it and punish them for it. but for the most part that's more investment than people want to do for not a lot of gain, it's easier to just fight normally)

...but then the thing you always circle back around to when talking abt this is like. from the battle subway forwards, you're not just going down to 50, they can make you go up to 50 too. which is like, how the fuck, even. how are they juicing the fuck out of my level 20 starter to make them match with everyone else. which is why i feel like there might not be any physical in-world numbers about it, and it's just a matter of it being accepted that both opponents should play down to whatever the weakest party member is, and 50 happens to be the standard level the games represent that as for ease of calculation.

-ok wait a second i just went to check and according to bulba in post-bw games, like in the battle maison and further, they stop doing that scale-up-to-50 thing. it's just the fucking battle subway that does that?? hi?? hello?? out of universe i guess this makes sense from a gameplay perspective, since they're a much earlier-game and generally more accessible facility than other regions, so it's actually unlikely that a player would have a level 50 team when first boarding. in-universe, though?? what the hell are you guys doing over there???

[gaycodependency]

every time i see a wowp tik tok, it sends me barreling back into it with a slew of thoughts that for some reason tends to be the opposite of the general reception of the show. like the takes for this disney channel show is some of the wildest i’ve ever seen

[jasoncoleman88]

What is SWOT Analysis

Product and marketing managers should have proper knowledge of what is SWOT analysis as it works as an effective tool to drive automated market analysis. Access your position, opportunities, and strengths compared to others. This can also help with strategic product development and improvement planning for better marketing business products or services.    

[ninallthatjazz]

I feel like the fact that Lucius is mostly holding multiple cigarettes but we barely see him actually smoking them in contrast to Izzy taking a big fucking drag is supposed to symbolize something. I'm just not sure what it is yet.

"And you? You're happy with this?"

NATHAN FOAD as Lucius Spriggs & CON O'NEILL as Izzy hands in OUR FLAG MEANS DEATH (2022— ) Episode 2.05

[zedxspacess]

This might be a controversial opinion but after listening to hours of interviews and promos at work, i really can’t shake this comparison.

Ospreay in AEW is giving me lots of babyface MJF vibes and their general energies remind me a lot of each other. Ofc Will is going full genuine face while Max still had the “I’m your scumbag” and exaggeration to his performance. Will is unmatched as an athlete and Max’s ability to work a crowd is otherworldly. But both share a genuine passion and high energy for what they do and command a crowd like a next level star. Just two really passionate neurodivergent boys who hyperfixate on wrestling, have a history with theater/performance, and have big mouths on them they sometimes can’t control.

But while I still love Max and defend his reign where some fans have turned on him, there were def big flaws and I feel that people like Swerve and Will have adopted what worked for Max and tweaked what didn’t work for their own presentation. I just hope Max can find a way to reinvent himself in this new AEW with such a stacked roster and gear shift into sports-like presentation. Because I think Will has taken his role of larger than life star/babyface. Combined with the crazy match quality that outshines Max’s and in-ring style that better fits AEW’s identity, Will is more of a complete package and representation for AEW. Even in promos, he has the same high charismatic energy but without the questionably offensive things Max would say as a heel/scumbag babyface. What I loved most about babyface Max is the surprising amount of sincerity in his interviews at the time, and while some of that went into the shows, I feel like Will has brought that to the main stage consistently. MJF is still Max but exaggerated certain aspects to be a performer or has to constantly be an entertainer; Will is just himself plain and simple. And dgmw, Max is really good in the ring but it’s just a testament to how special Will is as an in ring performer, just look at how crazy Will’s 2023 was. But all the crazy plot stuff happening towards the end of Max’s reign has hurt many ppl’s trust in him representing AEW, when originally the company represented an alternative to that style of presentation. That said, I’d like to see them feud one of these days, Will even name dropped Max in the Full Gear media scrum to challenge for the title of “best wrestler in the world/once in a generation talent”. The potential is still there for both wrestlers to be top guys and faces of the company bc when Max needs to ball, he plays ball and I hope all the new competition in the locker room brings out the best in him.

tl;dr I really like these two wrestlers and I think they have a lot more common than people realize despite completely different wrestling styles, and I hope they feud and bring out the best of each other

[madhumadishetty]

Competitive Analysis

As a business owner, you need to know the ins and outs of your industry. This is where competitive analysis comes in.

Competitive analysis is an in-depth look into what your competition is doing and how they’re doing it. It takes into account how their strategies, products and services may affect your own. By clearly understanding the competitive landscape, you can develop more effective plans to gain more market share and increase profitability.

In this article, we’ll cover what competitive analysis is, why it’s important, and how you can use it to stay one step ahead of the competition. We’ll also go over the key elements of a successful analysis, including how to identify competitors, analyze their strategies and create actionable insights for your own business strategy.

What Is Competitive Analysis?

Competitive analysis is an essential tool for businesses, both new and established, to understand their competition and effectively position themselves in the market. It’s a research process that examines the strengths and weaknesses of your competitors compared to your own product or services. This process helps to identify both direct and indirect competitors, their strategies, and any areas of opportunity that may exist.

Put simply, competitive analysis evaluates your competitor’s products, services, pricing models, target audiences, marketing tactics, advertising campaigns, market share size and other relevant factors. Ultimately, this analysis will provide you with a comprehensive overview of the advantages and disadvantages of each competitor, including your own business, so you can make more informed decisions about how to best position yourself in the marketplace.

The Goals of Competitive Analysis

Competitive analysis is a research tool used to gain insight into a company’s competitors and the market. The goal of competitive analysis is to identify the strengths and weaknesses of competitors in order to gain an edge over them in terms of market share, product offering, and customer service.

Competitive analysis helps businesses to:

·   Assess their competitor’s strengths and weaknesses

·   Understand the market dynamics

·   Identify opportunities for growth and expansion

·   Establish strategies for improving their offerings on the market

·   Monitor trends in the industry

·   Develop marketing campaigns geared towards customers’ needs.

Conducting Comprehensive Competitor Research

Competitive analysis is the process of understanding what a company’s competitors are doing, how they’re doing it, and what strategies they’re using to outperform you. Through conducting comprehensive competitor research, you can gain valuable insights into the strengths and weaknesses of your competitors and create a competitive advantage for your own business.

Here are key elements to consider when conducting competitive research:

1.     Industry Landscape – Get an understanding of the industry as a whole by researching market size, trends, and projected growth rate. This will help you identify other players in the industry, who they are, and their respective market share.

2.     Competitor Profiles – Analyze competitor’s marketing strategies, including pricing models, promotions, advertising campaigns and unique selling points (USPs).

3.     Competitor Products/ Services – Analyze your competitor’s products or services in depth along with their features, benefits, pricing and distribution networks.

4.     Customer Reviews – Examine customer reviews for competitor products or services to understand better user sentiment towards them as well as identify any areas of improvement for your own offerings.

Leveraging Competitive Information to Strategize

Businesses can use their competitor’s analysis strategies to uncover their weaknesses and capitalize on them. Leveraging competitive information is a great way to develop an effective business strategy. By doing so, you can gain insights into what your competitors are offering, how they’re structured, and how your own services or products can outshine them.

Here are a few things you should focus on when leveraging competitive information for your strategy:

1.     Market Share: Researching competitor’s market share will give you an idea of what portion of the market your competition is capturing – giving you more insight into the strength of their brand. Knowing this information will be instrumental in helping you decide what products or services to invest in.

2.     Product Features / Benefits: Find out what features and benefits your competition is offering and try to determine what kind of value they’re providing customers with. Then figure out ways to improve upon these features, so that your product or service stands out among the competition.

3.     Pricing Strategy: Analyzing competitor’s pricing strategies can help you create a better pricing structure for your own business and give you insight into how much customers are willing to pay for similar services or products.

By taking the time to thoroughly research your competitors, you’ll be able to find unique opportunities that can be supplemented with a thoughtful strategic plan and budget structure – enabling businesses, both large and small, to get ahead in the competitive landscape.

In-Depth Analysis of the Competitive Performance

Competitive analysis dives deeper than just surface-level observations, to provide an in-depth look at the competition’s performance. It goes beyond analyzing a competitor’s market share and website traffic, to also include factors such as their brand perception, current products or services, and product pricing.

This kind of comprehensive analysis allows you to really understand what is working for the competition and why. With this information in hand, you can:

·   Identify potential strengths and weaknesses of the competing businesses

·   Uncover areas where you can gain an advantage

·   Look for opportunities to expand your own offerings

·   Assess risk associated with entering a certain market

Understanding all these elements will guide you in making informed decisions on how to optimize your operations and strategy. A well-done competitive analysis will provide invaluable insights into your industry and help identify new opportunities for growth.

Uncovering Opportunities Through Competitive Analysis

Competitive analysis can be a valuable tool for unearthing untapped opportunities for your business. By analyzing the strengths and weaknesses of your competitors, you can gain insight into potential areas where you can capitalize and gain an advantage.

At its core, competitive analysis is designed to compare the monetized value of your competitors’ features, services and benefits. Here are some key considerations when conducting competitive analysis:

Competitor Mapping

Using competitor mapping can be helpful in understanding your rivals’ market strategies, uncovering new opportunities and developing strategies to either compete or differentiate yourself from them. It helps to think of competitors not just in terms of their specifics (products/services they offer), but also in terms of their overall positioning within the market. What are their brand values? What is their target demographic? What resources do they have that you don’t?

Strategic Benchmarking

Strategic benchmarking is about comparing how you measure up against your competitors over time. When it comes to pricing, consider researching how prices vary across different geographic regions, or look at what discounts or promotional offers they may be offering customers. On the flip side, see what types of benefit packages they typically offer employees, what kind of technology they use, or how they go about marketing their products/services. This data can provide invaluable guidance in developing your own competitive strategies.

By taking this approach to analyzing your competitors, you can establish concrete goals for improvement and better understand the business landscape you’re competing in for maximum success.

Conclusion

In conclusion, a deep understanding of competitive analysis and how it works can help any business keep ahead of the competition. To remain competitive, businesses must have the right strategies in place that involve understanding the competition, market trends, and customer needs. Competitive analysis can be used to assess the strengths and weaknesses of a company’s competitors as well as how to better position the organization in the market and develop effective marketing strategies. It is essential to select the right metrics and research techniques to ensure a successful competitive analysis.

[elsa16744]

Unveiling the Power of Market Research: A Comprehensive Guide

In the ever-evolving landscape of business, understanding your target market and staying ahead of your competitors has become paramount. This is where the practice of Market Research comes into play. In this comprehensive guide, we delve deep into the realms of Market Research and Competitive Analysis, uncovering the significance of these strategies in today's business world.

Market Research: Unraveling Insights for Success

Market Research is not just a step in your business strategy; it’s the foundation upon which your success is built. It involves gathering, analyzing, and interpreting information about your market, customers, and competitors. The insights gained from thorough Market Research empower you to make informed decisions, tailor your offerings to customer needs, and seize untapped opportunities.

Why Market Research Matters:

Understanding Customer Needs: By comprehending your target audience's preferences, pain points, and behaviors, you can design products and services that truly resonate.

Spotting Trends: Market Research helps you identify emerging trends and changing consumer behaviors, enabling you to adapt proactively.

Validating Ideas: Before investing resources in a new product or service, Market Research validates whether there's a genuine demand for it.

Strategic Planning: Informed decision-making is the cornerstone of a successful business strategy. Market Research provides the insights needed for effective planning.

The Competitive Edge: Leveraging Competitive Analysis

An integral part of Market Research is Competitive Analysis. This involves studying your competitors, understanding their strengths and weaknesses, and identifying gaps in the market that your business can fill. Competitive Analysis isn't about imitation; it's about differentiation. By knowing what your competitors offer, you can tailor your value proposition to stand out.

Key Aspects of Competitive Analysis:

Identifying Competitors: Pinpointing direct and indirect competitors helps you understand the competitive landscape.

SWOT Analysis: Evaluating Strengths, Weaknesses, Opportunities, and Threats of your competitors aids in devising a strong market entry strategy.

Differentiation Strategy: Armed with insights from Competitive Analysis, you can highlight what makes your business unique and appealing to your target audience.

What is Market Research All About?

In essence, Market Research is the process of gathering and interpreting data to comprehend your market environment better. It encompasses various methods, such as surveys, interviews, focus groups, and data analysis, to paint a complete picture of your audience's preferences, behaviors, and buying patterns. The ultimate goal is to optimize your business strategies, enhance customer experiences, and maximize your ROI.

Dig Deeper: Exploring Market Research Techniques

If you're ready to embark on your Market Research journey, consider these effective techniques:

Surveys and Questionnaires: Gathering direct feedback from customers through well-structured surveys helps you gain insights into their needs and expectations.

Social Media Listening: Monitor social media platforms to gauge public sentiment, identify trends, and address customer concerns.

Data Analytics: Dive into data-driven insights to understand customer behavior, preferences, and buying patterns.

Focus Groups: Facilitating focus group discussions provides qualitative insights that go beyond numbers, helping you understand the "why" behind customer actions.

Conclusion

In the realm of modern business, Market Research is not just an option; it's a necessity for sustained success. By unraveling the intricacies of your market, understanding your competitors, and aligning your strategies with customer needs, you're poised to thrive in the dynamic landscape of today's economy.

Ready to unlock the potential of Market Research and gain a competitive advantage? Learn more at SGAnalytics Market Research Services and discover how data-driven insights can transform your business strategy.

[txttletale]

hey what DO you watch on youtube? seems like you'd have some neat recommendations :3

i really loathe the like super-highly edited sound effect post-mrbeast slop most of youtube is now so i mostly like stuff that's like... calm and sedate. stuff i've been watching lately in no particular order:

northernlion vods and clips. he's an OG. i especially like his react court series, i must have watched all of them like five times.

speaking of OGs i've been watching zero puncutation (now fully ramblomatic) for like ten years and if anything it's only gotten better. best game review content on the internet. been really enjoying his more recent, slightly longer and more thoughtful 'extra punctuation/semi-ramblomatic' series too.

any austin's skyrim unemployment rate videos. instant classics to me, it's just a guy going around in skyrim trying to figure out the unemployment rate in every town. it's a very dry kind of humour, he plays it admirably straight, and it's weirdly calming.

kitten arcader's foot the bill videos. in a kind of similar vein, he watches the saw movies and then produces an itemized bill for everything jigsaw needed to buy to make his traps. it's kind of like... if cinemasins was fundamentally curious instead of fundamentally incurious, it scratches a similar sort of nitpicky detail-oriented quantifying itch but without inimical to the concept of art.

shuffle up and play. it's a magic the gathering play series that has enough editing that the gamestate is actually legible but not enough editing (or at least, not enough obtrusive in-your-face editing) that its annoying. i also like that they reguilarly play non-edh formats like cube and pauper.

spice8rack. i'm pretty picky about video essays but spice8rack has very obviously actually read books and has interesting things to say about the topics it discusses (mostly magic: the gathering). sometimes it has a kind of grating Theater Kid Energy but the fact that it actually meaningfully structures essays and analysis to earn the silly long runtimes is a rare delight from a video essayist.

jenny nicholson is a long-time favourite and another permanent fixture in my rotation. she's just extremely, remarkably funny which makes her the only 'basically just summarizing a thing' youtuber i think is worth the time of day.

i watch some sketch comedy, mainly wizards with guns and aunty donna, who both consistently put out really funny stuff that's kind of ITYSL-adjacent in its barefaced absurdism and contenmpt for concepts like "stopping a joke at the logical punchline". i also really like alasdair beckett-king and binging the old clickhole backlog for short-form comedy on youtube.

wolfeyvgc is right on the edge of the level of editing i find tolerable but as a long-time fan of multiple esports he Has It, he's absolutelyt fantastic at t elling the narrative of a tournament, explaining plays clearly, and generally making competitive pokemon esports thrilling and interesting ti someone (me) who#s never played it and doesn't care about pkoemon that much

i religously watch every elliespectacular/dathings YTP, the absolute best in the game right now, top tier snetence mixing and really good at actually setting up and paying off jokes in a way it feels like a lot of ytp doesn't. verytallbart is also pretty good.

trapperdapper is a channel i recently binged, it's a really fucking funny parody of minecraft challenge content that veers slowly from obvious angles of parody into pure absurdism with tons of blink-and-you'll miss it subtle visual gags.

too much future is a great youtube series where the two guys from just king things/homestuck made this world play through every fallout game and analyze them in that context. extremely funny and also just top-tier very sharp analysis. really good

another one of the rare good video essayists is jan misali. they're really funny and will go into topics that kind of seem narrow or strange to begin with in such depth and make them so interesting that it's consistently astonishing.

oh and finally sarah z makes pretty good videos. 'the narcissist scare' is an absolutely brilliant deconstruction of one of the most annoying pop-psych phenomena of the last couple years. and remarkably well script supervised i think did anyone else watch it and think 'wow the script supervisor on this must have been, a mind geniuse'

ok i think that's all i've been watching lately. hope you like whcihever of these recs you check out :)

[musicallisto]

· · · · ♡ IF (SAINZ WIN == TRUE) (cs55)

… starring carlos sainz x f!engineer!reader ... 4.4k words ... in which carlos is an effusive, self-assured lad to every member of his team... except ferrari's head software engineer, making her wonder if he secretly hates her guts. ... based on this request ... warnings for language (minor) ... my first ever (posted) fic for carlos aaaaa (i have written A Lot More about this man because he occupies my every waking hour, but i shan't share it yet). in honor of me missing my communication networks final last week i made the reader a software engineer, but you would Never catch me willingly coding anything in c++ outside of my mandated assignments. no not even for carlos sainz jr. i have morals. this is open for part 2 if you guys enjoy it <3

He speaks the language of princes.

It's not in anything he says, no, he's much too industrious to waste time boasting, but rather in all that he doesn't. Carlos walks into the Ferrari motorhome, with that good-natured smile and that slightly disheveled hair from the morning's cycling session, and heads bow. Not out of plight, or even obligation, but mostly because it's hard not to. His warm greetings to everyone—Ciao's and even Come stai?'s to his team members strolling down the hallways before the weekend—, his keen interest in remembering little things about engineers' and photographers' lives, his nonchalant stride around the parc fermé all force camaraderie at least; reverence to most.

Wherever the red car goes, Maranello or any other corner of the world, religion follows, and though Carlos Sainz has never quite fit into the nooks they keep for their idols—their walls are carved for Monégasque shoulders—, he's at least always carried the air of a rebel leader on unforgving land.

But if Carlos is Ferrari's bastard prince, then clearly you are a subject he would not go to war for.

Or so he makes you think, once again, on that hot Singaporean afternoon.

You hadn't meant to interrupt, really, but with only one hour to go before FP1, you needed to talk to Riccardo Adami; something about the software updates, optimization of the data acquisition systems to account for Marina Bay's sweltering heat—run for half a second too long, overheat half a degree too much, and everyone's calculations would be going to hell. So of course you'd corrected it, supervised a brand new version of your code for the weekend, for that tenth of a Celsius; competition drove you. Almost just as much as those solar eyes boring into you when you walk into the room.

"Riccardo, about the softw—oh. Carlos. Hi," you timidly trail off when Carlos' eyes meet yours.

The room gets quiet, and it is only then that you notice how much space his laugh takes. Usually, you would've recognized the accent from outside the door, the boisterous voice regaling the Fifty-fives with another funny story—how could you not, when it sends shockwaves down your stomach? He seems to have been in an animated conversation with his race engineer, but as you get closer to the two men you notice the crinkles lengthening Carlos' eyes are fading with his smile. You aren't sure he's even said hi back.

"We've changed the code for acquisition, but some loops could still cause problems with overheating, particularly the engine oil temperature sensors…" you explain, though half your attention is directed to your peripheral vision, in which Carlos sways on his two feet, averting your gaze at all costs.

But you're not a college girl with a crush, you're Scuderia Ferrari's head software engineer and so you go on with your precisions to Riccardo. What to expect during free practice, how to overshoot any nonessential sensors that might fuck up the data analysis... until, mid-sentence, Carlos excuses himself awkwardly, pats Ricky on the shoulder, and walks out of the room.

You will your face into not betraying the sudden ache in your throat. How he simply acted like you weren't there... didn't even inquire about the updates. About the race. About your flight, about how much you loved Singapore's twinkling lights, about... you.

"Xavi and Charles know this already, but we really gotta test it all now before it gets cooler for FP2," you conclude with a too-hard swallow. Back firmly turned to the door Carlos just disappeared out of.

Riccardo thanks you, offers his own insight, some banalities about the risks of rain—no, you shouldn't consider them banalities. Nothing, on a Friday, is a banality anymore; yet everything is when you remember how Carlos' entire face shuts close when you're around, how his tone quietens down, how he repeatedly and stubbornly conceals all his rays of brazenness from you.

Does he hate you? Despise you? Are you not worth his effrontery?

This is ridiculous. You're not a college girl with a crush, you're a damn senior member of the team with responsibilities and he doesn't owe you anything more or less than you him—

"Riccardo," you neither ask nor plead. "Has Carlos... said anything about me?"

"About you? Like what?"

"I don't know... but you did see he just... left while I was in the middle of talking, right? And he looked annoyed as soon as I came in." And for all that's holy, try to pass this off as mere politeness and not a heartache that is eating you alive.

"Maybe he was just bored."

"So I'm boring?"

"No," Riccardo wheezes, in uncharacteristically high spirits for the conversation. "But I've worked with a ton of drivers, and you know, they're all the same. Less time discussing boring analytics is more time they spend in the sim. Or on track. What, you think he's angry at you or something?"

"I just... don't get why he's always so guarded and distant with me but so outgoing and confident with you guys. Charles isn't like that either. It makes no sense. We're a team, all of us."

The Italian looks at you for long seconds, amusement noticeable on his features, and you would shake him up and tell him to stop giving you those pity eyes if you lacked the tiniest bit of respect for the man; instead, you frown and cross your arms.

"He'll be in a good mood tonight when we top free practice," Riccardo assures you before you can ask him if he needs anything else. "and even better tomorrow after getting pole. You can talk to him then if you want."

A smile creeps its way on your lips without you conjuring it. There it is, that loyal veneration that only men and women of the Scuderia possess. Something in those southern eyes Carlos shares with legend has made you religious, too.

"I'll hold you to that... we could all use a Singapore miracle."

Singapore is a miracle.

Surely any other team would scoff at the word, bragging that a pole position has nothing to do with miracles, that it's all meticulous teamwork and endless iterations on calculators, but Ferrari is deeply supersitious at its core. You—the centenarian team, its red-hot beating heart—don't shy away from thanking divine intervention. Maybe that's the reason why it still works.

After Carlos' last pole in Monza, the whole Scuderia had dared to dream of something different, a glimmer of scarlet in the season's overwhelming orange. Of course, an uncatchable Max had put a dampen on the fervent Tifosi's mood, but the formidable hope machine had revved back to life...

and now it's roaring in Marina Bay.

Leclerc's side of the garage claps for a hard-earned P3, but it's the Spaniard's team that erupts into cheers and rushes out into the pitlane to congratulate their hero. You stare at his lap time on your monitor with a grin—1:30.984, not even a tenth faster than his teammate—as cheerful screams, in Italian and Spanish, fill the garage; they get louder when Carlos walks back inside, grinning ear to ear and not even bothering to dodge the strong-arm pats on his head and back.

"Twice in a row, cazzo!"

"And this time you won't have Verstappen underfoot!"

"Perfect lap, Carlos, that was a perfect lap..."

"Grazie a tutti," Carlos beams, fire suit down to his waist, running clammy hands through his hair—he parts the red sea as he walks deeper into the garage, close to where you are. "I think we all did a very good job today, and now we gotta finish the job tomorrow..."

He laughs with the mechanics, a sun of fire and victory casting its rays onto the tarmac, and maybe it's the euphoria of the moment, but a sudden wind of courage rushes through your blood, and you walk up to him.

"Bravo, Carlos."

Your voice hits him like the purr of an engine in the ruckus, overshadowing any other sound; he whips his head in your direction, shiny eyes colliding with yours, and for the first time you don't back off but hold them in awe, and his smile doesn't fade, but rather shifts. To surprise, or... coyness?

"You were incredible out there, we're all so so proud of you," you praise, and the more you look at him the wider your smile grows, and the quieter the rest of the world gets.

"Thank you, Y/N," he rubs the back of his neck, his free hand fiddling with the hanging sleeves of his fire suit. "We... I couldn't have done this without you. Because, you know, the overheating, or what you were saying to Ricky before? I didn't understand everything, but at least I didn't cook to death."

Coyness? In Carlos Sainz? When he's still sweaty and panting from qualifying first? What a bizarre sight, one that makes you giggle.

The way your nose scrunches up beneath sparkling eyes is so endearing, Carlos almost feels his breath hitch in his throat, almost reaches out to lightly brush your arm, hold the steady coolness of it.

"Great, that was what we were going for, pretty much," you reply, and for a second you could've sworn he wanted to touch your arm and changed his mind, but...

you bury the idea before a craving for his warmth can nestle in your chest.

"Great," he repeats. "So, I'll... see you later," and with that he leaves you there, stranded in the middle of the garage, to be lauded by the press and fans.

You'd be lying if you said his shadow disappearing out the backdoor as quickly as it had come doesn't slice a gash in your heart—always whisked away to some important obligation, and you, like everyone else, duty-bound to pick up the pieces behind him. But this time around the cut doesn't run as deep, doesn't bleed as red; because for the first time in months Carlos talked to you, joked with you, and looked the tiniest bit glad to be doing so.

If that's how good of a mood a pole puts him in... then clearly you'd better make damn sure he wins this race.

Ferrari is deeply superstitious at its core. Maybe that much is true in any sport—when victory eludes you, athletes find obscure laws to trick themselves into believing they still retain control—, but a team so old, on which glory has rained so often, does not withstand the passage of time without a few pillars of faith. And so it makes sense that Ferrari drivers, of all people, would have their pre-race traditions.

Leclerc plays the piano on Saturday nights; you hear him every time you pass by the team hotel's lounge, his melancholy tracks grounding you in a precise time and place. Now the car is out of bounds, the comfort of your object-oriented programming and optimized lines of code off-limits; now's the time for withdrawal and rest.

Typically, you like to hang out in the lounge while Charles plays, trying to distract yourself with a book or simply basking in the music. The predictable, calculated flow of Charles' arpeggios soothes you, like lines of code running one after the other. So does the Monégasque driver's easy conversation. Although it doesn't shoot butterflies in your belly like Carlos' does... but you're not supposed to play favorites.

This Grand Prix eve is just like any other, save for the unordinary trepidation that carpets the hotel. With one of their own sitting on pole, it's obvious strategists struggle more than usual to drop the words "tire management" and "pit stops". Eager to escape the nervousness, you excuse yourself from the dinner table, and make your way to the lounge.

Charles is already there, if the usual pieces echoing in the distance at dessert are any indication, and you barely even get lost in the elegant halls before you find the lounge... though there is no piano to be heard. Maybe this hotel has two music rooms—maybe Charles went to bed early—or maybe...

maybe he's sitting on the piano stool and chatting with Carlos, wet and sleepy from his evening shower.

Neither driver notices you at first, and you stop dead in your tracks, wondering if you should just leave. You wouldn't want to intrude—intrude on what, the rational part of your brain says, but with Carlos I always feel like I'm intruding on something bigger than myself, the rest of your body answers—, but you really enjoy this unspoken tradition with Charles... and, well, this is everybody's lounge, and...

"Y/N," Charles sees you eventually and beckons you over. "Sorry, I don't think there'll be a lot of music tonight, Carlos is distracting me."

"You could kick me out anytime," Carlos remarks good-naturedly, but you don't miss how he angles his body away from you ever so slightly. The sight sends a dagger through your heart. So he actually hates you then. So you didn't breach any barrier earlier at the circuit, didn't melt any ice. So he didn't look pleased and a little excited to be talking to you.

"That's okay, I'll just head to bed then—"

"Oh no no no," Charles interrupts, "come sit with us. I was trying to convince Carlos to give the piano a go, maybe you'll be more successful than me."

"Absolutely not, mate."

"Come on Carlos, it will relax you!"

"No, you're the musician, not me. One of us has to be the sportsman, no?"

Unsure, you flick between the two men, Charles' inviting face and Carlos, who's still doing everything he can to avoid looking at you in the eye. And then you decide—fuck it. You're just as much a member of the team as he is. He cannot drive you away with his... stupid cold shoulder tactics any longer.

You take a seat on the sofa opposite Carlos, and watch in half delight, half annoyance as he turns his shoulders away from you. Though his body language appears relaxed, one leg strewn across his knee and elbows hugging the backrest, he is, as usual, going to hell and beyond to not acknowledge your presence.

Charles has the merit of lightening the mood with his jokes and fan encounters of the day: some bizarre, some endearing, because he seemingly never has a boring day in the paddock. His easy laughter mixes with the distant voices down the halls when your attention drops—too fast, too soon, as always, it's irremediable—to Carlos, the soothing scent of his shampoo and the little droplets that run down his temple whenever he shakes his head in amusement... before you know it, you're staring again, eyes shining with undisclosed heartache. Something Charles sees, and recognizes very well, with a jot of curiosity.

Charles may not be the most perceptive when it comes to these things, but he is in love too, and he'd know the signs anywhere. That's why after a little while he lets silence blow his last words away like wind does the mist, and stands up from the piano stool.

"Well, I'm going to bed," he announces with an air of conniving finality, and he smiles his crooked smile at Carlos. "Gonna need all my energy to take the lead in turn 1."

This snaps you out of your reverie. Half-gone, you bid him goodnight at the same time as the Spaniard does, and you brace yourself for his own excuse... but it doesn't come. Carlos lazily watches as Charles leaves the lounge. You don't dare to move, as if your slightest sound could remind him you're there and trigger his fight.

You would've thought a tête-à-tête with you to be Carlos' worst nightmare... but he makes no sign of leaving. And sends solar flares up your chest and throat. "Whatever problem he's got with me, he'll have it sort it out with me like an adult" sounds much more intimidating when it's so plausible.

"You think he has the slightest chance of overtaking me in turn 1?" Carlos chuckles.

You look him straight in the eye and read no resentment, not even that sheepishness from before—just relaxed delight, and the slightest hint of reddened cheeks against tan, damp skin. It takes you a second, maybe even two, to realize there's no one else in the room. He's talking to you. Joking with you.

Why is the script running without error all of a sudden, even though you changed no variables?

"Maybe," you give a noncommittal shrug and a smile. "Why not? It all depends on you."

"He can lead the first lap if he wants. That will just make it more fun to cross the finish line ahead of him after."

"You better win this one, Sainz, because I..." you start, and midway through your sentence are hit by how absolutely ridiculous you're about to sound, but he's leaned in already, intrigued by your words, and his burning gaze and strong hands fiddling in his lap have you losing all notions of propriety. "I've... coded a little something for you. If you win. A surprise. It's not much, but... yeah."

Your whole face burns deep scarlet as you trail off... and the light in Carlos' eyes darkens, then goes out completely. His smile fades back to the usual professional grimace he reserves for you. Distant. Cold. He rises to his feet.

"I should get some sleep."

Terror strikes you. Incomprehension too.

"No, Carlos, wait."

He turns his head to your outstretched hand... your pleading eyes almost rip through his heart.

"Why do you dislike me so much?"

And then his shoulders slump, like crushed by an immense weariness, and he sighs, long and hard, before his gaze falls back to yours. Those big brown eyes, gentle, compassionate, and those fingers tapping against his thigh like they're waiting for an invisible cue to reach out for yours.

"... Can we talk about this after the race?" he says, shooting daggers through your stomach.

So he didn't deny it. Didn't reassure you, tell you it's all a misunderstanding, that he bears no ill will towards you, that you're imagining things as usual and that you two could be on the best of terms if you just got out of your head a little bit.

One more time, he's running away. Sweeping everything under the rug, for just one more session, one more race, hiding behind the excuse of concentration and professionalism.

But who are you to revoke him that? It's a damn good excuse. You need to win. He needs to win. Not be bothered about... interpersonal relationships while clipping walls.

"... Alright," you concede, voice and bones all broken, glistening under your frozen skin. "But if it's something I've done, then I'm sorry. I really do... enjoy your company. And you."

"It's not something you've done," he speaks quietly. Gosh, your frailty in this moment—you, so proud and unshakable on the pit wall, so dedicated and thorough on TV, so immeasurably devoted to Ferrari, to Charles, to him... "Or, well, I guess not directly..."

If he looks into your confused, imploring eyes one more second, almost brushes your arm with his one more time, then he's done for. But he thinks he knows this already.

"I don't dislike you," he starts speaking and as soon as he opens his mouth he knows there's no stopping himself now, so he blurts it all out as quickly as he can to get it over with and hopefully bury some meaning in the pits of his accent. "Not at all. In fact I really like you. I think you're gorgeous, and smart, and clever, and fun, and every day I wish I could spend more time with you outside of races and get to know you better but then I remember that can never happen and it's so frustrating and I have the hardest time concentrating. So I just avoid you. It's easier."

Silence thick as a thundercloud tethers you to one another. He runs a hand over his face, sighing deep, and you blink. Once, twice.

You've always prided yourself on your brains—not everyone gets to be in charge of all the computing for a Formula 1 car—but right now, you are all utterly lost.

"Carlos, I... I don't get it." Or maybe you do, heart thumping in your ears, but you're too scared you might be wrong.

"In any other life I would've asked you out on a date." This time he speaks more slowly, more purposefully, too. Like he's imbuing every syllable with the depth of his confession. "But it kills me that it can't be this one."

"... Why not?" you tentatively ask after an instant, feigning not to notice how his hand is now resting on the back of your sofa, right next to your ear and neck.

"Because you're a senior engineer! That would be like... like dating Ricky. Even if you're much prettier than Ricky. But you don't need to tell him that," he adds with a nervous laugh, which you mirror; though you fall silent as soon as his hand comes to rest on your shoulder, right where your collar ends, millimeters away from your skin. His body's warring with his own words... one wants to resist, the other to give in. "What if I leave Ferrari? That's a crazy conflict of interest."

"That's a silly idea, you're not leaving Ferrari anytime soon. Are you?"

"I don't know, it's... hypothetically... you know what I mean," he exhales in defeat. His hand clasps a little tighter on your shoulder, his scent dizzying, closer than ever before. Can he feel your frantic heart thumping underneath your skin? If he keeps licking his lips like this, will he sense your breathing getting more erratic?

"I do. But... the problem is I like you too, Carlos."

If embers could burn back to life, light a hearth out of nothingness... they wouldn't shine as bright as Carlos' eyes just then.

"Don't mess with me."

"I'm not messing with you. Why wouldn't I like you?"

"Because you're not supposed to have a favorite."

"I won't tell Fred if you don't."

He laughs, a brittle but adorable little thing, like a small bird taking its first flight. If you could hear the sound more often, see that bashful smile on his handsome face more every day... you wouldn't need any other prince to die in war for.

His hand runs down your arm, his thumb lightly caressing your skin through the fabric of your shirt before he grabs your shaky hand in his.

"Now's not the best time, but... I think we've got to have an important conversation after the race tomorrow," his deep, soft tone pacifying you just as much as the abstract shapes he traces on the back of your hand.

"After you win, you mean."

"Right. After I get my surprise, no?"

"After you win," you repeat with a grin, and he squeezes your hand, smiling too. Something, deep down, tells him he'll win regardless of the race result.

"Cosa diavolo sta facendo?"

Even in spite of the roaring crowd and the bellowing V8s speeding down the straight, the dumbfounded voices around the pit wall come to you clear as day.

"Russell 1.4 behind Lando," Ricky, sitting on the other side of Vasseur, speaks into his headset.

The team principal keeps quiet, eyes fixed on the cascade of numbers and brackets on your screen. He understands before the rest of the wall what his driver is doing; and as you relay all the information you get to the race engineers, you understand it too.

"Lando .8 behind, .8 behind with DRS—Russell no DRS... Copy that."

He's doing it on purpose. Keeping Norris just close enough to shield him from the Mercs while making sure he can't catch up. You'd laugh in triumph and disbelief if you weren't gritting your teeth so damn hard, heart on the verge of exploding as the last laps tick out in a blur.

Just a few more minutes. Just a few more seconds, and the night sky over Marina Bay will explode in crimson lights...

Mechanics spring to their feet and climb the wall to the track, bumping their fists in the air. Cheers, claps, exclamations, a bouquet of red roses swaying in the wind to greet its champion at the finish line. And then, the unmistakable roar of a racecar speeding past the chequered flag at three hundred kilometers an hour. Liberation.

You spring to your feet right as the fireworks go off, yelling to the sky. Carlos won. Carlos won! Your Carlos—in the middle of Red Bull's flawless season...

"¡Vamos Fred! ¡Vamos Ricky!" Flashes of red and gold pass his high spirits by, diligently braking into the first corner.

He laughs, he screams it all out, unclenching all his muscles, woozy from the G's, from the adrenaline, from the win... from you, watching him from the pit wall. From the memory of your skin against his, your adoring eyes and the formidable lightness inside his chest that has him feeling like he's the king of the world.

In a few minutes, he'll be posing with his trophy and the team in front of his P1 plaque for the group photo, and he'll drench you in champagne—your lively laughter will fill his heart with the gold of medals. And later in the evening, before the afterparty, he'll pull you aside and tell you maybe this victory has made him reckless, and he'll kiss you senselessly like a prize he fought for.

For now, though, he's nodding his head at Lando who gave him a congratulatory wave from his car when his on-board screen lights up with an unexpected message. Glowing red letters read, "Great job, smooth operator! 🌶️" Laughter escapes him as small virtual fireworks go off on his screen... and he presses the radio button on his steering wheel.

"Did she have one of these ready for Charles too?"

A few seconds of white noise, and then, your mischievous voice, dripping with joy.

"You know me, Carlos. Never play favorites."

… f1 taglist; @retvenkos @giuseppe-yuki (want to be added? send me an ask!)

[gardenschedule]

Quote compilations

+ a reblog with more compilations here

Because I cope with my Beatles feelings by collecting and organizing quotes in a big ass spreadsheet and I may as well post them here divided up by topic:

The breakup

Quotes from each member divided by year, showing it was never so cut and dry that Paul always wanted to stay in the Beatles and John/George always wanted out

John Lennon’s sexuality

Internalized homophobia, intentionally spreading rumours about being gay + people thinking he was joking (John Lennon invented queerbaiting in 1963 did you know?), revealing comments from John and others about his sexuality, replacing Paul with Yoko, jealousy over Paul, flirting with Paul

Quotes about the Lennon-Mccartney rivalry & John's insecurity

The ramifications of Yesterday, a fear of abandonment, ego death, and having a relentlessly productive, competitive soulmate + further analysis

John not meaning what he says

"Yeah, I was lying" [laughs]

Paul hurting John

The extent to and ways in which John claimed Paul hurt him and Paul's struggle to understand wtf happened

Paul wrangling John

Paul understands the importance of public relations and affectionately straightening ties

Beatles defending each other

Only Beatles can talk shit about Beatles

Paul trying and sometimes failing to be chill about Yoko

WHO KNOWS, YOKO?

Just insane mclennon things

Shit where you're like "I can't believe that actually happened??" Often not in a good way