#What is competitive analysis

[liveblack]

Competitor Marketing Strategy | Liveblack

Staying ahead of the competition is highly demanding in this fast-moving age. Because everyone wants to be on top and to be on top, you have to have some knowledge about who your true competitors are. You need to identify ways to outperform competitors with the help of competitive analysis. Explore how competitor analysis can be done and focus on optimizing your business to the next level.

What is competitive analysis?

Competitive analysis in marketing is gathering information about competitor’s services, sales, and strategies, identifying their strengths and weaknesses to gain insights and discover opportunities to do better than competitors.

It will help you keep track of market trends to drive brand awareness, customer engagement, and opportunities to grow your business.

What is the purpose of competitive analysis? Well, the purpose varies depending on what you want to research. It will also help you see through your advantages, unique points, and barriers to growth to strengthen your business strategies. We can also conclude some of the key points such as,

Identify opportunities in the market

Highlight your competitor’s weaknesses

Discover new market trends

Detect flaws in your strategy

Compare your performance with other competitors

Promote your unique value proposition

Discussing the purposes and key points to stand apart in the market through competitive analysis, let us now move to — how to research a market. Is there a specific way to research the market? What are the tools that work for you to better understand the market?

As we all know, market research is crucial to achieve success. Gather data and shape your business plan accordingly to meet your goals and achieve success. The Internet is a handy and easily accessible option to do market research. However, it has its flaws. The information published on the Internet may be incomplete or not updated with the time or not relevant to this date.

Another option you can think of is surveying. Surveying can help you get meaningful insights. Get connected with customers, suppliers, and stakeholders, you’ll get a better idea about how your product or service is helpful to them or what the pain points it has.

Feedback can provide real help to businesses. Genuine feedback from customers and other stakeholders gives you some straightforward views to look into your business strategies and change according to the time being.

To gain more into the competitor analysis let’s dive into the types of competitor analysis. There are mainly 3 types of analysis that can help your business improve leads, revenue, and brand awareness.

Social media competitor analysis -

Social media has the power to drive customers to businesses. It leads to customer engagement and brings sales. However, it’s important to know where your audience is and how to get their attention.

A well-planned digital marketing strategy will pave the way for your business. Conducting social media competitor analysis will give you a chance to look at what social networking sites your competitors are using, what type of content they use to interact or engage with their audience etc. what strategies they have that effectively work in their favor.

Also, look into how frequently your competitors post on their social media platforms with what kind of posts or topics they choose to share. Videos, images, humor, captions, etc. can be the true examples to delve into. How they interact with their followers is also an essential part of your competitor analysis to check.

PPC competitor analysis -

This analysis involves keywords and phrases your competitors are bidding on. Here, the main goal is to get better results and drive leads than your competitors. You have to study the types of ads they are paying for. Are they paying for expensive keywords or have they mainly focused on improving brand awareness?

Do they create landing pages for every campaign? Are you reviewing their CTAs? All these features provide you with an insight into a competitor’s budget and goals.

SEO competitor analysis -

Have you checked for what type of SEO keywords your competitors are ranked for? Figure out the real deal with SEO competitor analysis. Also, you can check these techniques such as,

Compare backlinks

How to rank for more keywords

Compare your website performance with competitors

Keeping track of your competitors has many benefits. Competitive analysis is a continual process to update your business strategies now and then. The Benefits of a Competitive Analysis includes,

Understanding the market

Develop USP (Unique Selling Point)

Discovering competitor’s weaknesses

Improving your business & marketing strategies

Understanding economic climate

Minimizing repetitive mistakes

Explore new trends

Discover target audience

Stand out from competitors

We have all these benefits and types of different competitor analyses. However, many competitor analysis tools help you effortlessly collect data. Here are the few examples we’ve mentioned.

Sprout Social — understand competitor’s performance on social media through various points

SEMRush — Widely used SEO tool. Explore keywords, monitor rankings, site audit, etc.

MozBar — Check how authoritative a website is

Buzzsumo — Check on better-performing content

Similarweb — A tool for content & SEO

Facebook Ad Library — Search for ads in a better way

These are some of the finest competitive analysis tools free not fully but have some features you can use for free to stay ahead in the competition.

Competitor marketing strategy is made up of well-done research, planning, and tactics to stay ahead of the competition in the market. This strategy covers activities such as advertising, customer support, exploring trends, content marketing, etc. to analyze how your business sets a benchmark.

Do you know about 4ps of the marketing? If you want to know more about how your competitors are ahead of you, you must know these 4ps to take the lead.

First is Product — What products they are selling? How are their products different from yours? What is a special feature of your competitor’s product or service? What are the better features they have in their product that your product lacks?

Second is Price — What price model their product is? What pricing structure do they follow? Do they have low or high pricing? What’s that point that attracts customers for the pricing structure they’ve set?

Third is Promotion — How do they promote their product? What offerings are they offering? What digital marketing strategies are they using? What social networking channels are they on to promote their product or service? What are their promotion strategies?

Fourth is Place — Which place do your competitors have their stores? Are they fully selling online or have local retail?

Working on these 4ps can help you gain information about your competitors and allow you to focus on strengthening your business.

Competitive advertising research used by businesses is a way to make the consumer realize how you are different and better from your competitor.

A competitive analysis template can provide you with sufficient space where you can compare the different fields with a detailed analysis of your competitors. This way you’ll get a clear idea of how you can stand apart and excel beyond the rest.

How does SWOT analysis help you in competitive analysis? Well, to stay ahead in the market, you should know about your strengths, weaknesses, and opportunities, and that’s where you need SWOT analysis. It is used for strategic planning and helps you explore the mentioned points to develop a good business strategy.

We at Liveblack, a full-stack digital marketing agency work on every aspect of marketing to help you evolve your business. By reading how this competitive analysis works, we can provide you with practical solutions and advice to manage every one of your needs.

[cherrysnax]

im very silly but sometimes it annoys me when people don’t enjoy something the exact same way I do. and it’s suuuuch a bad trait and I’m working on it 😭

[descendant-of-truth]

I recently decided to watch the Last Airbender movie in full for the first time for analytical purposes (and as a fresh comparison for the upcoming Netflix series), and like. yeah, it's still decidedly Not Good, but everyone's already talked about that so instead I wanna write about the stuff I actually thought was interesting.

Some small things, first: despite it not really having any cultural significance, I was weirdly fond of Aang's red cloak?? Like it could've looked a little less like it belonged on a jedi, but it functions well for hiding his tattoos when necessary and makes for a cool silhouette.

Plus, it works as a good representation of the part of him that just wants to run away and hide from his responsibilities - something that the original design never really needed to account for, per se, but it still makes for a neat edition.

The movie cuts out the quirky conversation with Aang after freeing him from the iceberg in favor of him being too delirious from a 100 year coma to say anything, and on principle, this isn't. great. but the more I think about it, I think it comes down to the fact that his actual introduction to Katara and Sokka is so dry, not because they waited to have him wake up.

In fact, I think this could've worked out really well! The longer Aang takes to wake up properly, the longer everyone else has to develop an image in their head of what he's going to be like, and the bigger their surprise when this kid who was barely conscious and on the verge of hypothermia a few minutes ago starts bouncing off the walls with this big smile on his face.

The time spent at the Southern Air Temple also introduces a few things that I liked, for example: Aang actually namedropping some of his friends from there

Petition to bring back Chinto and Monae for the Netflix version

But for real, that scene just made me realize how kinda. odd, it is, that Aang never mentions any of the Air Nomads by name other than Monk Gyatso originally. We know he was friends with Bumi and Kuzon, but did he not consider any of his peers to be good friends of his?

More importantly though - just like in the original, Aang recognizes Gyatso's skeleton by his necklace. Unlike the original, however, this necklace is one that Aang made for him.

And I love this idea, but ohh boy do I not like how under-explored it is in the movie. You're telling me that they decided to have Aang make a necklace for his now-deceased parental figure, and didn't use that as an opportunity for him to connect with Katara?? The one who wears her mother's necklace as a memento???

Regardless of whether or not Aang decided to keep Gyatso's necklace, it's a conversation that absolutely deserved to happen, and despite the chances of it being extremely low, it's something I'd like to see the new version take a crack at.

Also this was just a genuinely cool action setpiece, the idea of using spinning boards as both a defensive and offensive structure for crowd control is super creative and I love it

The fight between Aang and Zuko at the north pole was also great; even though there was uncharacteristic lack of bending involved, they were able to capture a real sense of frantic energy and got some really cool moves in there that are difficult to show properly through screenshots.

Definitely one of the biggest changes to a plot beat (in my opinion) comes in the form of Aang struggling with waterbending rather than being a natural at it, and you know what? Probably my hottest take of this post is that I think this is a worthwhile angle to explore.

Water is the element of change, and in the movie, it's said to teach its benders "acceptance." On a purely tangible level, the movements for water and airbending are pretty similar, and they're both kind of "floaty" in a way. But ideologically? What part of Aang at this point in time has a grasp on how to handle change, much less reach acceptance?

He ran away from home because he was scared of all the sudden changes happening in his life. He didn't want to be the Avatar, and couldn't accept what that meant for him.

So, from that perspective, doesn't it make sense that water could be difficult for him to learn? I mean, no matter what you do with air, it's still just air, and it's everywhere. You don't really have to worry about not having enough of it in most situations.

But with water, you gotta think about what forms you can make with what you have, you need to be able to change its form from liquid to solid and back again, and it's just a lot more dynamic and weighty than what he's used to dealing with.

Combine that with just not being in the right headspace for learning after The Horrors and yeah, I'd totally believe that there's a world out there where Aang struggles to waterbend! A shame that it had to be this world, where the writers have little interest in exploring it beyond letting him make a Really Big Wave at the end in lieu of a character arc, but an idea with potential nonetheless

(Speaking of which, while not nearly as satisfying as the original finale, this shot does look extremely cool)

Overall, this was actually a pretty entertaining viewing experience! I already knew what to expect when it came to its flaws, which in turn made it easier to focus in on the parts that were interesting for me.

I went into it for a thought experiment, and it gave me a lot more thoughts to experiment with than I was expecting, so y'know what? I call that a net positive in this case.

(Also if anyone can link me to the comic adaptation of this movie, please do, I would love to know exactly what the differences are and how the art looks but I can't find it anywhere)

[innanzituttoticalmi]

i'm sorry if you genuinely think bozzi and leclerc "copied the other driver/engineer's strategy" i canttttttt take you seriously

[bobzora]

while im at it shoutout im glad youre evil too. perfect song.

[hauntingblue]

:)

[nemesis-is-my-middle-name]

Do you think in-universe that there's actual pokemon levels? If so, how do they measure it? And if not, how do they keep things like the battle facilities level-capped? I remember you mentioning before that you think battles are largely for show, and that in gym battles the leaders/trainers will basically "fight down" to whatever predetermined strength level they've trained their pokemon to fight at depending on how many badges a person has. And that basically they're not actually "fainting" from some kid's baby pokemon, they just have a set amount of damage they can take before they concede the win. Assuming I'm remembering correctly anyway.

But like... are those standards just arbitrary? I assume the various Leagues have rules about that kinda thing, so their gym leaders and Elite Four/Champions are trained rigorously (gym leaders more so, I think, because they'd have to learn eight different levels of difficulty by heart, whereas the Four and Champion only need to abide by one difficulty level). But in a battle facility or tournament, you're not just limiting what your pokemon are allowed to do, you're also somehow making sure that your opponents are doing the same, at the exact same difficulty level. If there were actual levels I think that'd be easier (although I'm still not sure of the actual mechanics of how it'd force them down to level 50 or whatever), but if there's no levels and it's all arbitrary, then literally how would they even tell or enforce it?

Or is this the kinda thing that's just me entirely overthinking video game mechanics that have no logical or reasonable in-universe explanation. Because maybe it's just because it's really late here, but I'm drawing a blank. Although, I guess the pokemon universe does have some mind-bogglingly advanced tech that would in no way work in ours, like Bill's machine that turned him into a clefairy or a functional doomsday device 4,000 years before the modern era or even just the PC system as a whole, so I guess if there are levels it'd make sense that there was some kind of tech that could measure and suppress them?

oooh, really tough question.

so your first paragraph summary is basically right lol—what makes most sense to me is if pokemon battles are like, for show, or honor duel type things, where they're—generally speaking—stopped long before the point where either party would do lasting harm to the other. (there are exceptions, like in the case of frenzied alphas or other certain wild battles, but usually if it's not a scenario that is legitimately life or death, they're not gonna fight like it is.) it's just a matter of demonstrating that one is stronger, and their opponent conceding. & yeah, the corollary that goes along with that is that gym leaders and other high level fighters really are, as they rightly should be, much more powerful at a baseline than you are when you fight them—but to make the fight fairer, they'll try to match strengths with you.

levels though. yeah, it's kind of a toughie. even if you don't assume the above, levels are kind of tough to make coherent in-universe. this might just be one of those situations where game mechanics sort of run up against inworld depiction, yeah, like when an npc tells you to press the B button to run? or the apparent metaphysical law of reality preventing anyone from having more than 6 pokemon on their team at once. it might be that in reality, "strength levels" (inc. not just xp levels but also EVs/IVs and that kind of thing, since some trainers (ingo again) have also shown that they can modulate those) are just sort of a thing a high-level trainer and their team gets a general feel for as they advance, and then maybe they have to do some extra training to actually do the moderation, but the general sense for different strength levels is already there. like, maybe it's not as granular as "okay, now be level 37," it's just "yeah put in like... 40% of your normal effort. great."

but then yeah, the idea that there's no hard and fast rule for it makes stuff like the battle subway kind of hard to explain. since like, there's no way to actually stop someone from cheating and going over 50, and if they do there's no actual Numbers for them to point to and say "no, you've gotta take it back a bit." they can only rely on vibes to determine whether someone isn't strength scaling appropriately? that seems like they wouldn't be a fan of that.

on the other hand i do love the idea that modern day pokemon people have invented some kind of machine that can just scan your pokemon and output a bunch of numerical summaries of their general stats. ooh, maybe that's one of the things a pokemon center machine is doing when you heal, it's giving them a lil blip and updating their info chip in the pokeball-or-however-it-works with their latest info. if it was anything that was actually enforcing a level standard i think it would have to be based around that, since modern pokemon are at least partially data based and i think it would make some kind of sense to be able to sort of. put checks on that data.

alternately, there's no actual physical limitations, it's just that if you try that you will be kicked out of whatever you're participating in. and there would probably be like, sports news drama about it, depending on whether you were participating in some kind of tournament. so people generally don't bc the payoffs of winning once aren't worth it when it's so immediately obvious to everyone that they're breaking the rules. (there could even be some kind of like, known scammer's/cheater's art of trying to just barely toe the line of "rule-breakingly strong" without anyone being able to strictly prove it and punish them for it. but for the most part that's more investment than people want to do for not a lot of gain, it's easier to just fight normally)

...but then the thing you always circle back around to when talking abt this is like. from the battle subway forwards, you're not just going down to 50, they can make you go up to 50 too. which is like, how the fuck, even. how are they juicing the fuck out of my level 20 starter to make them match with everyone else. which is why i feel like there might not be any physical in-world numbers about it, and it's just a matter of it being accepted that both opponents should play down to whatever the weakest party member is, and 50 happens to be the standard level the games represent that as for ease of calculation.

-ok wait a second i just went to check and according to bulba in post-bw games, like in the battle maison and further, they stop doing that scale-up-to-50 thing. it's just the fucking battle subway that does that?? hi?? hello?? out of universe i guess this makes sense from a gameplay perspective, since they're a much earlier-game and generally more accessible facility than other regions, so it's actually unlikely that a player would have a level 50 team when first boarding. in-universe, though?? what the hell are you guys doing over there???

[lasnevadaslaborunion]

I genuinely do love the prison arc and find it fascinating and I wish it was easier to find content and analysis about it that didn't veer to any of the Very Not Fun extremes

[gaycodependency]

every time i see a wowp tik tok, it sends me barreling back into it with a slew of thoughts that for some reason tends to be the opposite of the general reception of the show. like the takes for this disney channel show is some of the wildest i’ve ever seen

[jasoncoleman88]

What is SWOT Analysis

Product and marketing managers should have proper knowledge of what is SWOT analysis as it works as an effective tool to drive automated market analysis. Access your position, opportunities, and strengths compared to others. This can also help with strategic product development and improvement planning for better marketing business products or services.    

[zedxspacess]

This might be a controversial opinion but after listening to hours of interviews and promos at work, i really can’t shake this comparison.

Ospreay in AEW is giving me lots of babyface MJF vibes and their general energies remind me a lot of each other. Ofc Will is going full genuine face while Max still had the “I’m your scumbag” and exaggeration to his performance. Will is unmatched as an athlete and Max’s ability to work a crowd is otherworldly. But both share a genuine passion and high energy for what they do and command a crowd like a next level star. Just two really passionate neurodivergent boys who hyperfixate on wrestling, have a history with theater/performance, and have big mouths on them they sometimes can’t control.

But while I still love Max and defend his reign where some fans have turned on him, there were def big flaws and I feel that people like Swerve and Will have adopted what worked for Max and tweaked what didn’t work for their own presentation. I just hope Max can find a way to reinvent himself in this new AEW with such a stacked roster and gear shift into sports-like presentation. Because I think Will has taken his role of larger than life star/babyface. Combined with the crazy match quality that outshines Max’s and in-ring style that better fits AEW’s identity, Will is more of a complete package and representation for AEW. Even in promos, he has the same high charismatic energy but without the questionably offensive things Max would say as a heel/scumbag babyface. What I loved most about babyface Max is the surprising amount of sincerity in his interviews at the time, and while some of that went into the shows, I feel like Will has brought that to the main stage consistently. MJF is still Max but exaggerated certain aspects to be a performer or has to constantly be an entertainer; Will is just himself plain and simple. And dgmw, Max is really good in the ring but it’s just a testament to how special Will is as an in ring performer, just look at how crazy Will’s 2023 was. But all the crazy plot stuff happening towards the end of Max’s reign has hurt many ppl’s trust in him representing AEW, when originally the company represented an alternative to that style of presentation. That said, I’d like to see them feud one of these days, Will even name dropped Max in the Full Gear media scrum to challenge for the title of “best wrestler in the world/once in a generation talent”. The potential is still there for both wrestlers to be top guys and faces of the company bc when Max needs to ball, he plays ball and I hope all the new competition in the locker room brings out the best in him.

tl;dr I really like these two wrestlers and I think they have a lot more common than people realize despite completely different wrestling styles, and I hope they feud and bring out the best of each other

[madhumadishetty]

Competitive Analysis

As a business owner, you need to know the ins and outs of your industry. This is where competitive analysis comes in.

Competitive analysis is an in-depth look into what your competition is doing and how they’re doing it. It takes into account how their strategies, products and services may affect your own. By clearly understanding the competitive landscape, you can develop more effective plans to gain more market share and increase profitability.

In this article, we’ll cover what competitive analysis is, why it’s important, and how you can use it to stay one step ahead of the competition. We’ll also go over the key elements of a successful analysis, including how to identify competitors, analyze their strategies and create actionable insights for your own business strategy.

What Is Competitive Analysis?

Competitive analysis is an essential tool for businesses, both new and established, to understand their competition and effectively position themselves in the market. It’s a research process that examines the strengths and weaknesses of your competitors compared to your own product or services. This process helps to identify both direct and indirect competitors, their strategies, and any areas of opportunity that may exist.

Put simply, competitive analysis evaluates your competitor’s products, services, pricing models, target audiences, marketing tactics, advertising campaigns, market share size and other relevant factors. Ultimately, this analysis will provide you with a comprehensive overview of the advantages and disadvantages of each competitor, including your own business, so you can make more informed decisions about how to best position yourself in the marketplace.

The Goals of Competitive Analysis

Competitive analysis is a research tool used to gain insight into a company’s competitors and the market. The goal of competitive analysis is to identify the strengths and weaknesses of competitors in order to gain an edge over them in terms of market share, product offering, and customer service.

Competitive analysis helps businesses to:

·   Assess their competitor’s strengths and weaknesses

·   Understand the market dynamics

·   Identify opportunities for growth and expansion

·   Establish strategies for improving their offerings on the market

·   Monitor trends in the industry

·   Develop marketing campaigns geared towards customers’ needs.

Conducting Comprehensive Competitor Research

Competitive analysis is the process of understanding what a company’s competitors are doing, how they’re doing it, and what strategies they’re using to outperform you. Through conducting comprehensive competitor research, you can gain valuable insights into the strengths and weaknesses of your competitors and create a competitive advantage for your own business.

Here are key elements to consider when conducting competitive research:

1.     Industry Landscape – Get an understanding of the industry as a whole by researching market size, trends, and projected growth rate. This will help you identify other players in the industry, who they are, and their respective market share.

2.     Competitor Profiles – Analyze competitor’s marketing strategies, including pricing models, promotions, advertising campaigns and unique selling points (USPs).

3.     Competitor Products/ Services – Analyze your competitor’s products or services in depth along with their features, benefits, pricing and distribution networks.

4.     Customer Reviews – Examine customer reviews for competitor products or services to understand better user sentiment towards them as well as identify any areas of improvement for your own offerings.

Leveraging Competitive Information to Strategize

Businesses can use their competitor’s analysis strategies to uncover their weaknesses and capitalize on them. Leveraging competitive information is a great way to develop an effective business strategy. By doing so, you can gain insights into what your competitors are offering, how they’re structured, and how your own services or products can outshine them.

Here are a few things you should focus on when leveraging competitive information for your strategy:

1.     Market Share: Researching competitor’s market share will give you an idea of what portion of the market your competition is capturing – giving you more insight into the strength of their brand. Knowing this information will be instrumental in helping you decide what products or services to invest in.

2.     Product Features / Benefits: Find out what features and benefits your competition is offering and try to determine what kind of value they’re providing customers with. Then figure out ways to improve upon these features, so that your product or service stands out among the competition.

3.     Pricing Strategy: Analyzing competitor’s pricing strategies can help you create a better pricing structure for your own business and give you insight into how much customers are willing to pay for similar services or products.

By taking the time to thoroughly research your competitors, you’ll be able to find unique opportunities that can be supplemented with a thoughtful strategic plan and budget structure – enabling businesses, both large and small, to get ahead in the competitive landscape.

In-Depth Analysis of the Competitive Performance

Competitive analysis dives deeper than just surface-level observations, to provide an in-depth look at the competition’s performance. It goes beyond analyzing a competitor’s market share and website traffic, to also include factors such as their brand perception, current products or services, and product pricing.

This kind of comprehensive analysis allows you to really understand what is working for the competition and why. With this information in hand, you can:

·   Identify potential strengths and weaknesses of the competing businesses

·   Uncover areas where you can gain an advantage

·   Look for opportunities to expand your own offerings

·   Assess risk associated with entering a certain market

Understanding all these elements will guide you in making informed decisions on how to optimize your operations and strategy. A well-done competitive analysis will provide invaluable insights into your industry and help identify new opportunities for growth.

Uncovering Opportunities Through Competitive Analysis

Competitive analysis can be a valuable tool for unearthing untapped opportunities for your business. By analyzing the strengths and weaknesses of your competitors, you can gain insight into potential areas where you can capitalize and gain an advantage.

At its core, competitive analysis is designed to compare the monetized value of your competitors’ features, services and benefits. Here are some key considerations when conducting competitive analysis:

Competitor Mapping

Using competitor mapping can be helpful in understanding your rivals’ market strategies, uncovering new opportunities and developing strategies to either compete or differentiate yourself from them. It helps to think of competitors not just in terms of their specifics (products/services they offer), but also in terms of their overall positioning within the market. What are their brand values? What is their target demographic? What resources do they have that you don’t?

Strategic Benchmarking

Strategic benchmarking is about comparing how you measure up against your competitors over time. When it comes to pricing, consider researching how prices vary across different geographic regions, or look at what discounts or promotional offers they may be offering customers. On the flip side, see what types of benefit packages they typically offer employees, what kind of technology they use, or how they go about marketing their products/services. This data can provide invaluable guidance in developing your own competitive strategies.

By taking this approach to analyzing your competitors, you can establish concrete goals for improvement and better understand the business landscape you’re competing in for maximum success.

Conclusion

In conclusion, a deep understanding of competitive analysis and how it works can help any business keep ahead of the competition. To remain competitive, businesses must have the right strategies in place that involve understanding the competition, market trends, and customer needs. Competitive analysis can be used to assess the strengths and weaknesses of a company’s competitors as well as how to better position the organization in the market and develop effective marketing strategies. It is essential to select the right metrics and research techniques to ensure a successful competitive analysis.

[elsa16744]

Unveiling the Power of Market Research: A Comprehensive Guide

In the ever-evolving landscape of business, understanding your target market and staying ahead of your competitors has become paramount. This is where the practice of Market Research comes into play. In this comprehensive guide, we delve deep into the realms of Market Research and Competitive Analysis, uncovering the significance of these strategies in today's business world.

Market Research: Unraveling Insights for Success

Market Research is not just a step in your business strategy; it’s the foundation upon which your success is built. It involves gathering, analyzing, and interpreting information about your market, customers, and competitors. The insights gained from thorough Market Research empower you to make informed decisions, tailor your offerings to customer needs, and seize untapped opportunities.

Why Market Research Matters:

Understanding Customer Needs: By comprehending your target audience's preferences, pain points, and behaviors, you can design products and services that truly resonate.

Spotting Trends: Market Research helps you identify emerging trends and changing consumer behaviors, enabling you to adapt proactively.

Validating Ideas: Before investing resources in a new product or service, Market Research validates whether there's a genuine demand for it.

Strategic Planning: Informed decision-making is the cornerstone of a successful business strategy. Market Research provides the insights needed for effective planning.

The Competitive Edge: Leveraging Competitive Analysis

An integral part of Market Research is Competitive Analysis. This involves studying your competitors, understanding their strengths and weaknesses, and identifying gaps in the market that your business can fill. Competitive Analysis isn't about imitation; it's about differentiation. By knowing what your competitors offer, you can tailor your value proposition to stand out.

Key Aspects of Competitive Analysis:

Identifying Competitors: Pinpointing direct and indirect competitors helps you understand the competitive landscape.

SWOT Analysis: Evaluating Strengths, Weaknesses, Opportunities, and Threats of your competitors aids in devising a strong market entry strategy.

Differentiation Strategy: Armed with insights from Competitive Analysis, you can highlight what makes your business unique and appealing to your target audience.

What is Market Research All About?

In essence, Market Research is the process of gathering and interpreting data to comprehend your market environment better. It encompasses various methods, such as surveys, interviews, focus groups, and data analysis, to paint a complete picture of your audience's preferences, behaviors, and buying patterns. The ultimate goal is to optimize your business strategies, enhance customer experiences, and maximize your ROI.

Dig Deeper: Exploring Market Research Techniques

If you're ready to embark on your Market Research journey, consider these effective techniques:

Surveys and Questionnaires: Gathering direct feedback from customers through well-structured surveys helps you gain insights into their needs and expectations.

Social Media Listening: Monitor social media platforms to gauge public sentiment, identify trends, and address customer concerns.

Data Analytics: Dive into data-driven insights to understand customer behavior, preferences, and buying patterns.

Focus Groups: Facilitating focus group discussions provides qualitative insights that go beyond numbers, helping you understand the "why" behind customer actions.

Conclusion

In the realm of modern business, Market Research is not just an option; it's a necessity for sustained success. By unraveling the intricacies of your market, understanding your competitors, and aligning your strategies with customer needs, you're poised to thrive in the dynamic landscape of today's economy.

Ready to unlock the potential of Market Research and gain a competitive advantage? Learn more at SGAnalytics Market Research Services and discover how data-driven insights can transform your business strategy.

[gubsbuubs]

Trophy wife

Pt. 2 is out - It´s Mutual

Pairing: Spencer Reid x Female!Reader

Word Count: ~ 4.5K

Warnings: Typical case descriptions, kissing and petting, enemies to lovers, a set up for a smut. Summary: When an unsub targets trophy wives, (Y/N) is asked to go undercover with her nemesis, Spencer Reid, posing as a couple to lure the killer. As they navigate a high-stakes operation, tensions escalate, blurring the lines between their professional and personal animosity.

Preview: "All this animosity, the bickering... we don't actually hate each other; we want each other.” He stared into my eyes before continuing, “And I don't think I can go another day without tasting you."

A/N: Hi everyone, this is my first-ever fanfiction. I initially wanted to write smut, but to add depth, I decided to craft this background story. English is not my first language. I hope you all enjoy it, and any and all comments are appreciated 🍒

“Are those poker chips?” Derek asked as the images from the most recent crime scene appeared on the screen behind Garcia.

"Bingo, my lucky charm! Those are poker chips, and you've hit the jackpot," Garcia continued. “This is the second woman to be found in a motel room stabbed and extremely beaten in the last two weeks.”

“The Vegas police have requested our help,” Hotch informed as he analyzed the pictures.

Ross quirked up his eyebrows as an amused smile played on his lips. "Well, either he really likes poker, or he's on a mission to prove that crime can be a high-stakes game…"

"Well, he's certainly raising the stakes in our investigation," I added, my remark eliciting another round of chuckles.

"Children, behave, please," JJ attempted to redirect the team's focus to the situation at hand.

As I scanned the pictures, my index finger reached above the image on the table. "The persistent appearance of poker chips as a signature strongly suggests a connection to the unsub’s personal experiences, perhaps indicating a deep involvement with poker, possibly even as a player. Maybe…”

“While symbolism is intriguing, we should prioritize empirical evidence. Jumping to conclusions based on perceived patterns might lead us astray." My brows furrowed in annoyance as I turned my head, hearing him cut off my train of thought. His tone carried a subtle bitterness, as if questioning the validity of my analysis.

And there he fucking was again, Dr. Spencer Reid, incessantly questioning my every move, as if my mere presence irked him to no end.

Our "relationship," if you could really call it that, was basically just a constant back-and-forth of arguing, interruptions, and tension you could practically cut with a knife. We tried to keep it professional for the team's sake, but it was obvious we weren't exactly best buds.

And what kept his skepticism going wasn't just about work competition; it was personal. He had this lingering grudge because I had stepped in after his buddy, Alex Blake, bailed on the BAU, leaving him behind.

To be honest, his animosity seemed mostly one-sided. At first, I admired Spencer's intellect and respected his dedication to the job. Plus, let's be real, I wasn't blind—I definitely noticed he was a good-looking guy. But his hostility kind of pushed me to throw up walls and respond with a guarded attitude. And then, well, naturally, I found some twisted enjoyment in getting under his skin and making him lose his cool.

"How can you have an IQ of 182 and yet be so clueless?" I scoffed, laughing. "Sure, you're intelligent, but common sense seems to elude you at times."

Reid stared for a moment, a mix of shock and rage flickering across his otherwise monotone, expressionless face. His eyes narrowed, and he responded curtly, "It's 187, and (Y/N), I would advise you to mind your manners when addressing me. My intelligence surpasses yours by far more than a number could explain." As he stood there, staring into my eyes, arms crossed by the presentation board, a surge of irritation pulsed through me. I was poised to respond, the words itching at the tip of my tongue, but before I could unleash them, Derek intervened. With a subtle shift in his posture, he leaned in towards the table, effectively redirecting our focus. A deliberate clearing of his throat signaled the shift in conversation. "The sheer brutality of these killings unmistakably points to an unsub fueled by intense rage. The way the victims were forcefully and repeatedly stabbed suggests a perpetrator with considerable physical strength and stamina.”

"The messy and disorganized scene adds another layer to the unsub's profile. Women just tend to be cleaner, so we are definitely dealing with a man,” JJ added.

“They are waiting for us, we can discuss the rest of the preliminary profile on the jet, wheels up in thirty,” Hotch said as he stood up, the team following right after.

--x--

As I focused on the files spread out in front of me, the sound of the door swinging open abruptly pulled my attention away. "We've got another body," Hotch announced, his voice cutting through the silence that lingered in the small meeting room lent to us by the Las Vegas police.

By now, we had successfully linked the unsub to the world of poker. Our victims, all married, had been last seen with their partners at casinos during poker nights, forming a clear pattern. Despite our breakthroughs, the mystery surrounding his identity and motive remained unsolved.

"Rebecca Miller, 29 years old, was last seen with her husband at Riverside Casino," Hotch added, his tone steady as he placed the picture of the victim on the board. "Witnesses report they were very affectionate. Her husband mentioned she went to get them drinks before she disappeared," he continued, his gaze scanning the room, inviting any additional insights or comments from the team.

"She definitely fits the victimology—young, beautiful, and married to an avid poker player," JJ remarked casually as she got up to take a closer look at the picture.

Rossi gazed into the distance, lost in thought. "They must be raking in serious cash playing poker. Why else would these stunners be tying the knot with someone clearly out of their league?" he mused aloud.

As I scanned the pictures of the victims, a realization began to form in my mind. Each photograph depicted a strikingly beautiful woman, always beside her husband, who often appeared much older or less attractive in comparison. "They're trophy wives," I exclaimed, the pieces of the puzzle falling into place.

I glanced to my left, where Reid stood, scoffing and shaking his head. "Trophy wives?" he immediately questioned, his focus remaining fixed on the board as he continued drawing lines for the geographical profile.

"Well, think about it," I elaborated, gesturing toward the pictures of the women. "These women, young and beautiful, carefully curated for a certain image, accompanying their husbands to the poker games, spending the entire night all over them. How had we not seen this glaring pattern before?"

"That's a rather simplistic and uninformed view, (Y/LN)," he countered. "These women had successful careers. Assuming they're merely trophy wives diminishes their individuality."

"Just because they have successful careers doesn't negate the potential of being used as accessories," I countered, locking eyes with Reid as he turned to face me. "It's not about undermining their achievements but acknowledging the potential for a specific dynamic in their relationships. We need to explore all possibilities, not just those that fit neatly into your rational worldview."

"Acknowledging possibilities is one thing, but chasing baseless theories is another," Reid retorted, his tone measured. "We can't afford to indulge in wild conjectures without solid evidence."

"Sometimes you're so buried in your 'facts' that you miss the human element of the cases," I remarked, chuckling dismissively as I shook my head to the side.

"It's called objectivity, (Y/LN)," he asserted, stepping closer until he stood before me, his hands slipping into his pockets in a gesture of dominance. "Something you might want to consider before letting personal biases cloud your judgment."

"I'm the one who lets personal biases cloud my judgment?!" I retorted, my voice rising as frustration bubbled up within me.

He remained silent for a moment, his expression unreadable.

"You've got to be kidding me," I continued, my tone escalating gradually. "You're the one who's been acting like a little bitch to me since I joined the team, so don't lecture me about taking things personally here."

Still, he said nothing, his hands now clenched into fists at his sides.

"You've had a problem with me from day one," I pressed on, "and it's about damn time you admit it instead of acting like such a child about it."

"This is about doing our job objectively," Reid retorted, a hint of defensiveness creeping into his voice. "Your presence doesn't change the standards we uphold in the BAU, but clearly you don’t meet them."

"That's enough!" Hotch's voice boomed, commanding attention as he intervened. His gaze shifted from Reid to me, a subtle warning in his eyes. "I think we should explore that possibility," he acknowledged, nodding towards my earlier suggestion. "It seems reasonable. Apart from that, are there any more leads we need to consider?"

Spencer turned on his feet, his movements purposeful as he approached the board. "Actually, I've been working on the geographical profile," he began "And it seems that, looking at the last victim’s place of abduction, he is moving in a straight line." With a marker in hand, he started drawing on the board, "Look at this: the first victim was last seen at the Lotus Casino Central, the second victim at the Charlaton, and now Rebecca at the Riverside. It's a straight line, which means..."

"He's heading for the Bellagio next," JJ chimed in, seamlessly connecting the dots of Spencer's thoughts. Spencer nodded in confirmation, acknowledging her insight.

Rossi rose from his seat and joined Spencer by the board. "Now that we know where he's likely to strike next, perhaps we can set up an operation to catch him; he’s been striking on poker nights."

Hotch leaned forward, his brow furrowed in concentration as he considered the strategy. After a moment of contemplation, he straightened up and cleared his throat, drawing the attention of the team. "Yes, an undercover op might be our next chance." His gaze fell on me, lingering for a moment as he addressed me directly. "Y/n," he began,"You have experience as an undercover agent, and you actually resemble the victims," he observed, "Would you mind going in?" The room fell silent as the weight of the proposition settled among us.

"Yeah… sure," I responded quietly, my voice barely above a whisper.

Derek immediately sensed my apprehension and offered reassurance with a comforting hand on my shoulder. "Hey, it's okay," he said softly. "You're not going in alone. It has to be a couple, so you'll have someone to have your back."

"Can you come with me?" I asked, my voice tinged with a mix of vulnerability and hope.

"Actually," Hotch interrupted, straightening in his chair, "I want Reid to go with you." My head fell into my hands as I sighed, dreading the complications that might arise. The weight of Hotch's decision settled heavily on my shoulders, and I couldn't help but feel a sense of unease at the thought of partnering with Reid for this undercover operation.

"Sir, with due respect," Spencer began, but Hotch raised his hand to stop him from continuing.

"(Y/N) needs a poker player husband; you’re the only one who could actually pass as an avid poker player," Hotch explained simply, as if it were that straightforward. "I trust you can both behave professionally and put your differences aside?" His tone sounded more like an order than a question.

"Let's get to work then," Rossi said, his tone decisive, as I let my head rest on the table. It dawned on me that this was the only option to ever catch this guy.

--x--

JJ pulled out all the strings, ensuring we had everything necessary to play our roles seamlessly. With meticulous attention to detail, she provided a stunning black dress that hugged my curves perfectly, matching pumps that elongated my legs, and exquisite jewelry that added a touch of elegance to the ensemble. Among the glittering gems, she placed an engagement ring and wedding band, enhancing the authenticity of our charade.

As I admired my reflection in the mirror, a wave of mixed emotions washed over me. The thought of spending the upcoming night with Spencer made my heart race, a strange feeling stirring within me.

My mind constantly drifted towards the way we were supposed to behave, thoughts swirling with anticipation. I imagined his touch, knowing that as a couple, he would have to be close, his hands possibly lingering on my body. How would it feel? Would I be able to maintain eye contact as he stared me down during our conversations?

I sighed heavily, the weight of the situation pressing down on me. Despite this being an undercover mission, it felt strangely intimate, as if I was gearing up for a date with him. The prospect of going out and spending time with Spencer was something I'd never experienced before, and it left me feeling nervous, even though I couldn't quite admit it to myself.

Maybe if things hadn't unfolded as they did, Spencer and I could've found common ground. Perhaps we could've forged a genuine connection, evolving into friends, or even something more meaningful. But fate had a different plan for us.

From the moment we crossed paths, our destinies seemed entwined in conflict rather than harmony, and I remember the day I met him all too well. We had just finished the tour, and Derek was now showing me to my desk.The ding of the elevator caught my attention, and there he stood. I've heard of Dr. Reid, everyone talked about him – his genius IQ of 187, his remarkable accomplishments at such a young age. But amidst all the praise for his intellect, no one ever mentioned how good-looking he actually was.

"Pretty boy," Derek exclaimed with a grin as he welcomed him. I couldn't help but agree silently. It was indeed a fitting nickname, Spencer was undeniably attractive. "Come meet our new member, Y/n Y/Ln."

With a smile I reached out my hand instinctively, ready to greet him, but to my surprise, he took a light step back. "Sorry, I don't shake hands," he said dismissively, his tone somewhat curt. "Did you know that the average person carries about 4,000 bacteria on their hands? It's a breeding ground for germs. It's actually safer to touch a toilet seat."

I stood there, utterly dumbfounded. Did he genuinely suggest that touching a toilet seat is cleaner than shaking my hand? "You really know how to make a girl feel special, Agent Reid," I retorted, rolling my eyes as Derek chuckled at the situation.

"It's Doctor, not Agent," he corrected, his tone matter-of-fact as he swiftly made his way to his desk. My mind raced, attempting to conjure a response, but he had already moved on, leaving me standing there, still processing what had just happend.

"Are you ready, or should I tell the unsub to wait because you need to keep fixing your lipstick?" a voice spoke from the darkness of my room.

“Jesus fucking Christ Reid, what the fuck is wrong with you?" I jumped from my place, surprised to see him standing there, leaning on the frame of my bathroom door. "No one ever taught you how to knock on a door?" I muttered under my breath.

"First of all, your door was unlocked, and second of all," he shook his head disapprovingly. "That's a very foul mouth you have, you should really watch your tongue," he chided. I felt his gaze lingering appreciatively on how the dress hugged my curves and accentuated my breasts.

From the corner of my eye, I lightly took in his appearance. The tailored suit fit him like a glove, different from what he wore every day. He looked more relaxed, better, hotter.

I was taken aback when I saw him move and enter the bathroom. My heart started racing as he stood by my side, exchanging a glance with me in the mirror.

"Honestly?I don't think he'd mind waiting for me” I straightened up, finally satisfied with my lipstick.

"Too bad he won't get to see it," he said, chuckling. His left hand met my hip, swiftly turning me around, and I gasped as the small of my back hit the bathroom counter. His own body caged me in, his intense gaze never leaving mine as I looked at him, confused yet strangely drawn to him. His right hand reached for a wipe, and he gently cleared any remnants of the red lipstick. I felt the cold, wet cloth on my lips, erasing any traces of the vivid stain. "If we're going to act like a couple, I don't want your lipstick all over me," Spencer remarked dryly, his expression unamused. "It's not my fault you don't know how to kiss a girl with lipstick, Doctor," I retorted, my annoyance evident in my tone.

"You look good enough," Spencer remarked with a smirk. "I'll be waiting for you in the car." With that, he turned and headed out, leaving me to gather my thoughts before joining him. "Well, this is going to be a long night," I sighed.

--x--

As Spencer drove us to the casino, we found ourselves going over the details of the plan. It was simple; our initial objective was to seamlessly integrate into the casino's scene, mirroring the couples we were emulating.

The plan dictated that Spencer and I had to project the image of a couple deeply in love, sharing glances, engaging in affectionate gestures, and creating an atmosphere that would draw the unsub's attention. Spencer would transition to the poker tables, just as the husbands of the previous victims had, all while showcasing his "trophy wife."

As the night progressed, I would strategically separate from Spencer to lure the unsub into action.

Inside the casino, Rossi and Morgan were playing their part as players, keeping an eye out. The rest of the team was in a van, ready to jump in if things went south.

The objective was clear – act like a couple. How hard could that be?

The tension in the car was palpable, and we exchanged glances, silently acknowledging the complexity of our roles. The success of the operation hinged on our ability to draw the unsub's attention, making him believe we were just another couple enjoying a night out.

The atmosphere in the casino buzzed with energy as Spencer and I entered. The dim lights, the soft murmur of conversations, and the distant chiming of slot machines created a captivating ambiance.

As we made our way to the bar, I reached for Spencer's hand and intertwined my fingers with his.

His eyebrows immediately shot up, a silent question evident in his expression as he glanced at me, perhaps surprised by the sudden display of affection.

"The more convincing we are, the more it'll attract the unsub's attention," I replied, my voice hushed but determined.

His gaze flickerd between our intertwined hands and my face. "Yeah," a small grin playing on his lips. "Just make sure you don't take it too far and end up falling for me."

"That's a good one, Dr. Reid," I chuckled softly, a hint of sarcasm lacing my words. "I'll try to contain myself."

We approached the bar, and Spencer took a seat on a stool. As I moved to stand by his side, he surprised me by pulling me closer, guiding me between his legs. His arm wrapped around my waist, pulling me snug against him. I was taken aback, but I didn't say a word. Acting like a couple—that was the plan. It was just all part of the plan.

"So what should I call you?" Spencer cut through our silence, his gaze focused on mine. "What should you call me?" I echoed, my voice filled with confusion as I furrowed my brows.

"I'm not going to address you by your real name," Spencer said matter-of-factly, as if it were the most obvious thing in the world. "We need undercover names. So, what's it going to be?"

His eyes scanned my features, awaiting my response, while I took a moment to ponder. "How about pretty girl?" he proposed with a smirk, his gaze lingering on me. My expression must have betrayed my surprise, but before I could respond, he continued, "Or how about Angel?" The endearing term rolled off his tongue, and I felt a flutter in my chest at the sound.

"Angel seems to resonate with you," he teased, a chuckle escaping his lips, his eyes twinkling with mischief as he awaited my reaction. I felt the heat rising to my cheeks, rendering me momentarily speechless.

I closed my eyes, disbelief washing over me. Was this real? Was Spencer really saying these things to me? And during a mission, no less?

"You seem awfully quiet for someone who doesn't know how to shut the fuck up," he said, his lips brushing against the side of my neck. "If I'd known all I had to do was call you angel, I would've done it sooner."

"Sweet names will only get you so far," I said softly, my voice barely above a whisper. Despite the warmth spreading through me at his words, I couldn't shake off the sense of disbelief at the way he was acting. "Oh yeah?" Spencer asked, his tone amused, as I felt his breath tickling my neck before his lips brushed against my skin, leaving a small kiss on my pulse point. My breath caught in my throat, and my heart pounded in my chest as he slowly moved his hands along my waist and lower back. I couldn't focus on anything but the warmth of his body pressed against mine, sending shivers down my spine.

"Doctor Reid, this is highly inappropriate," I managed to utter.

“On the contrary, my sweet Angel," he spoke softly as his small kisses traveled up my neck. "See, this mission requires us to act like a couple, so I'm simply enjoying my time with my wife,” he lightly chuckled as he reached my jawline. “As you said, the more convincing we are, the more it'll attract the unsub's attention”

Suddenly, Hotch's voice disrupted the moment as he barked over the wire in my ear, "Guys, great job. We've got a male in his late 30s to early 40s staring at you; he's moved closer since you arrived. He could be our unsub."

I heard Hotch's words, but my brain struggled to process them as I was too focused on Spencer's eyes, his gaze fixed on mine while his hands lightly pressed me closer.

"Come on, Angel, let's give him a show," Spencer pleaded, his voice laced with a confidence that both shocked and intrigued me. It was unexpected to witness this side of him, but there was something undeniably exciting about it. Perhaps it was his confidence and assertiveness, or maybe it was the way he was taking control and leading the interaction. "Yeah.... let´s.... let´s do it" I lightly nodded my head, I swear he could feel the pounding of my heart against my chest from how close he stood to me.

His right hand reached my face, his touch gentle against my skin. "Angel," he spoke quietly against my lips, his voice barely a whisper. "I'll only keep going if you give me permission."

His eyes were dark, his lips plump, inviting, calling for my attention. I couldn't even form a "yes," but he knew what I wanted. I pulled him closer by his tie, and our lips collided in a hot, messy kiss. I was taken aback by his skill and technique, completely unable to resist him as the heat between us intensified.

Spencer pulled away and wrapped his arms around my body, embracing me in a hug. His warmth was comforting, and I felt a sense of security in his embrace. "He's standing right behind you, gray suit, red tie, black hair," he whispered in my ear, his voice low enough not to be noticed by anyone standing nearby. Suddenly, I was snapped back to reality. The mission. The unsub. He was standing right behind me

"Should we join them?" I asked softly, glancing over toward the tables of poker and motioning for Spencer to start playing, continuing with the plan. He was supposed to hit the games, and I needed to find a way to get myself alone.

"Absolutely, my love," Spencer said with a smile as he rose from his seat.

Still a little dazed from that kiss, my mind was on fire, and my panties were ruined. How was I supposed to continue my life after knowing the effect Spencer had on me? My racing thoughts were only interrupted by the sight of the suspect following us to the tables. Instinctively, my body reacted, and I found myself clinging to Spencer's arm, seeking comfort and reassurance in his presence.

As planned, Spencer sat down at the closest table and began playing, our actions subtly conveying intimacy to onlookers. I wrapped my arms around his neck, planting kisses occasionally, making it clear to everyone that I was his prize, and he was proudly showing me off as his trophy wife.

As he played, I showered him with praise and encouragement. "You're doing so well, baby," I whispered, my words laced with admiration. It was evident that he was enjoying the attention, his gameplay slightly faltering under the distraction of my praise. Despite being a skilled and experienced player, known for his prowess and banned from multiple casinos, he seemed momentarily thrown off his rhythm by my words of encouragement. It was a small victory, a slight advantage gained in my favour.

Feeling the need to draw the unsub away, I leaned in close to Spencer and murmured, "I'm going to step out for some fresh air on the balcony, honey. I'll be back soon."

Spencer nodded, his attention still on the cards. "Okay, sweetheart," he replied with a smile, not once lifting his gaze.

Before I turned to leave, I couldn't resist the urge to plant a quick kiss on his lips, just as part of the plan, playing my role as the devoted wife. After all, that's what a wife would do, right?

The fresh air hit my face, sending shivers down my arms. I didn't need to turn to know he had followed me outside; I could feel his presence on my right side. When I glanced over, he gestured to a drink in his hand, offering it to me. "You look like you could use a drink," he said.

My heart raced, and my breathing quickened as he got closer, but I kept a cool, confident attitude, determined not to let him see my nerves.

"(Y/N), don't drink that. It's laced," Morgan's urgent voice snapped through the wire, jolting me into alertness. "Just keep him talking so Garcia can check him."

My blood ran cold as I registered Morgan's warning. Without missing a beat, I forced a smile and nodded, "Thank you, handsome, but I've had enough tonight," I replied smoothly, declining the drink with a casual wave of my hand.

"That's a big rock on your finger," he pointed out, glancing at my, unknowingly, fake engagement ring. "Why are you here all alone? Where's your husband?" he continued, raising an eyebrow and asking the question directly, as if he didn't already know the answer.

"Well…" I laughed, injecting a flirtatious edge into my voice. "I could ask the same thing," I continued, "Where is Mrs…?"

"Mrs. Desmond? She stayed at home; she doesn't really like poker," he replied nonchalantly. "I'm Steve, by the way," he added, reaching out to shake my hand.

I shook his hand, my heart quickening as I heard Garcia speak from my wire: "Steve Desmond, a 39-year-old banker, is divorced; according to court files, his wife left him after he lost all of their money on poker.” The sound of clicking keyboards could be heard in the background. "The divorce dates coincide with the killings,” Garcia added.

“That sounds like a trigger,” Hotch's voice chimed in.

"Holy moly, he also assaulted a prostitute a couple of years ago, but the charges were dropped and he was never convicted," Garcia spoke nervously.

"That's our guy, (Y/N). Keep him talking; we're on our way,” Hotch said, his voice steady and authoritative.

"Is everything okay?" Steve spoke, his tone taking on a hint of aggression as he grabbed my attention. "Maybe you should take that drink."

“I'm not thirsty, thanks,” I replied firmly, stepping back in an attempt to keep my distance. However, he refused, reaching out and gripping my arm to keep me from moving.

"I'm telling you," he said angrily, his grip tightening. "You're clearly nervous. Just a tiny sip won't hurt." I tried to break free of his grasp, but he was stronger than me and refused to let go

"FBI!" Suddenly, I saw Spencer coming up behind him, his fist connecting with the guy's face with a solid punch, knocking him back into the wall. He was strong and quick; the unsub didn't stand a chance against him. Spencer swiftly pulled out his handcuffs, cuffing him without even breaking a sweat.

"Steve Desmond, you're under arrest for the killings of Amanda Crane, Juliet Sand, and Rebecca Miller,” Spencer announced, his voice firm and authoritative.

Morgan and Rossi soon appeared, Morgan helping the unsub up from the ground and carrying him out as he spoke, "Steve Desmond, you have the right to remain silent. Anything you say can and will be used against you in a court of law. You have the right to talk to an attorney for advice before we ask you any questions. You have the right to have an attorney present during questioning. If you cannot afford it…” His voice faded as they left, escorting the suspect away from the scene.

Once they were out of sight, Spencer came up to me and reached for my arm, his expression filled with concern. I winced as he touched the red marks left behind by the unsub's grip.

"Are you okay?" he asked, his voice full of concern and care, his eyes searching mine for any sign of distress.

"Um, yeah…" I replied softly, my voice shaky. "I just need a moment to process this." My heart was still racing from the encounter, and I needed a moment to collect myself. Why did he step in like that? I thought to myself, a mixture of gratitude and confusion washed over me. I could've handled the situation on my own—I was trained for this, after all. Yet, there he was, interfering in my work.

After the quiet ride back to the motel, Spencer led me to the door of my room. As we stood there, I realized I could no longer contain the annoyance for how he had handled the situation. The tension of the evening had been building inside me, and I needed to let it out. "Spencer," I began, my voice tinged with frustration. "I appreciate that you were trying to help, but I had it under control. I didn't need you to intervene so quickly," the frustration bubbled inside me, I couldn't help but wonder why Spencer felt the need to intervene. I felt like I had done a great job handling the situation, and his actions made me feel as though he had robbed me of an opportunity to take down the unsub myself.

Spencer's eyes widened in shock as he opened his mouth to speak. "Oh, really?" he said incredulously. "I didn't realize you had everything under control. I just figured that the guy having his hands all over you and aggressively grabbing your arm was cause for concern. But clearly, you didn't need any help."

"Oh, right, because clearly, I was in so much danger," I snapped sarcastically.

"I'm not going to sit around and watch some creepy-as-hell psychopath put his hands all over you," Spencer said firmly, shaking his head in disbelief. His brows furrowed in concern, his eyes reflecting a mix of frustration and genuine worry. "I won't let him put you at risk of being hurt … or worse." His tone was sharp "Get it through your head; I'm not going to let that happen."

"Oh, right, I wasn't aware this situation called for a 'white knight' to swoop in and save me from myself," I retorted, my tone laced with bitterness. Crossing my arms defensively, I met his gaze head-on. "Since when did my safety become your problem?"

"Since the moment we met, you stubborn brat," Spencer snapped back, his frustration evident in his tone.

"Since the moment we met? That's so much bullshit," I shot back, my voice rising with indignation. "Since when did you care about my safety so much?" I challenged him, my eyes narrowing in disbelief. "You've never shown me any compassion before, so why now? Hun?"

And then, suddenly, his lips crashed against mine, his body pressing mine firmly against the door with a resounding thud. I felt the heat of his body press on mine, the tension that had been building between us explode in an instant.

His kiss was messy and sloppy, but damn, it was hot. There was an urgency in the way our lips crashed together, fueled by a raw desire that couldn't be tamed. As the kiss deepened, the air grew thin, and I felt myself getting breathless. With a gasp, I had to pull away,

“What the fuck was that about?” I whispered, not being able to back away from his hold.

"When I kissed you at the casino, I finally understood," he muttered, his forehead resting against mine. "All this animosity, the bickering... we don't actually hate each other; we want each other.” He stared into my eyes before continuing, “I don't think I can go another day without tasting you."

[anyroads]

OK you know what, if we're gonna talk about Bake Off then fuck it, let's do this.

It used to be this wholesome, lovely show! We used to watch it for the bakers! And the learning! And the light banter and occasional bit of coy innuendo! What happened?

Channel 4 happened. When they bought the show they made a number of changes, most of them Not Good™️. Not just in the sense of them resulting in a lot of 😬 and 🫠 moments, but in the sense of how they changed the show's purpose, atmosphere, and brand.

Look, I know most people are just like, "whatever, it's just a baking show," and yeah, sure. But it's one of the UK's most successful TV exports, and where it once shifted the tone of reality competition to being wholesome and supportive of contestants, it's since moved towards creating tension at the contestants' cost. So aside from the fact that most people watching it signed up to watch a nice show, it has also shifted the goalposts of what that even means. And that, lovelies and gentlefolk, is some bullshit.

I decided to break my rant analysis into four main parts: theme weeks, the hosts, the judges, and the bakers. Let's get to it!

Theme Weeks:

If you watch Bake Off, you know the show's always had a specific theme for each week. The staples that come up in most seasons are:

cake

biscuit

bread

pudding/dessert

pastry

patisserie

Less common but consistent are things like caramel and chocolate week.

Then there are the fun episodes! When GBBO was on the BBC, this started out with things tea week, tarts, pies, tray bakes, basically little tangents still focused on emphasizing specific baking skills. In Series 6 (still on the BBC) they had their first nation-focused theme week with French week -- fairly innocuous given that a lot of patisserie is French, France and England share much more culture than either cares to admit [Norman Flag dot gif], and it was a nice change from watching Paul make the bakers do recipes that involved boiling things while talking about how wonderful boiled doughs are (are they, Paul? Are they?).

The show kept mixing it up with innocuous themes like advanced dough and alternative ingredients weeks, European cakes, Victorian week, batter week, and botanical week. And while it was frustrating to watch Paul Hollywood mispronounce things like the Hungarian Dobos Torta and lecture bakers on babka when he clearly knew nothing about it (or about Jewish baking in general, go off Past Me), the show's general attitude was that the judges had their own opinions, which were separate from the immutable facts around the chemistry of baking (more on this later) and shouldn't affect how bakers are judged.

After the show moved to Channel 4, the number of themed weeks increased and more of them focused on specific countries. In 6 seasons on the BBC, there were only two country-focused theme weeks, and in 5 seasons on Channel 4 there have been five. And while they've also had themes like vegan baking, roaring 20s, the 1980s, spice week, etc. the show has really started to go hard on exoticizing other cultures in outright disrespectful and racist ways. There's been Italian and Danish week, German, Japanese (it wasn't, it was East Asian week), and now Mexican week (which doesn't touch on interspersed Jewish bakes that didn't get a theme week, like versions of bagels and babka set as technical challenges that were borderline hate crimes and mansplained by a guy who has no idea how to make either and once wrote in a cookbook that challah was traditionally eaten during Passover). Each time the hosts played up the theme with racist bits and jokes that can be used as evidence in court if your case is "why should shows with scripted content have a professional writing staff."

Which touches on other issues the show has now...

The Hosts:

When GBBO was on the BBC, the show was hosted by ✨Mel Giedroyc✨ and ✨Sue Perkins✨. They encouraged the bakers! They'd hold stuff for them sometimes! They were interested in them! If a baker had a breakdown, they would start singing copyrighted material to render the footage unusable! When the show moved to Channel 4, they left, though I'm not unconvinced that Channel 4 offered them impossible to accept contracts to force them out so they could rebrand the show. They replaced them with Sandy Toksvig and Noel Fielding. Sandy was a lovely host in the vein of Mel and Sue, and she and Noel had a relatively sweet rapport, but she left a few seasons ago and was replaced by Matt Lucas.

Noel Fielding is mostly known for his quirky brand of comedy, a sort of British Zooey Deschanel who's goth from the neck up, an upperclass British gay divorcee from the neck down, and basically an early 60s Beatle re: trousers. Matt Lucas has almost definitely never watched a single episode of GBBO and his most redeeming quality is his thinly veiled contempt for Paul Hollywood.

The two treat the baking tent as their personal playground. Far from the supportive attitude of Mel and Sue, they tend to get in the bakers' way during the most stressful moments, especially when they try to do hilarious "comedy" bits (I can't not put that in quotes) like Noel's talking wooden spoon thing, or Matt talking over Noel to do time calls. During theme weeks like Japanese and Mexican week, they do culture-specific bits that are both racist ("just Juan joke" and "is Mexico a real place?") and unsurprising, given that both Matt and Noel did blackface on their respective sketch shows and absolutely could and should have known better because it was already the current fucking century.

All this to say, there's now a separation between the bakers and the hosts, as if they're on different shows. The hosts are doing their own thing and the bakers are doing GBBO. The show has gotten meaner to the bakers, and the hosts aren't there to support them anymore, they're just there to be comic relief. Because when you refocus your show on stressing the bakers the fuck out, you need a forced laugh I guess ¯\_(ツ)_/¯.

The Judges:

First of all, a sincere congratulations to Paul Hollywood who managed to squeeze I jUsT cAmE bAcK fRoM mExIcO aNd YeT sTiLL pRoNoUnCe PiCo De GaLLo As 'PiKa De KaLLa' and I aM aN eXpErT oN s'MoReS wHiCh aRe MaDe WiTh DiGeStiVe BiScUiTs AcCoRdiNg tO mE, aN eXpErT oN s'MoReS, just two in a giant pile of astoundingly wrong hot takes, into a short enough time span that they all aired within Liz Truss's term as Prime Minister. A true man of accomplishments.

In the interest of fairness, I need to preface this with a disclaimer that, due to the fact that I've been watching Bake Off for most of its run, I'm biased. Specifically, I can't stand Paul Hollywood's smarmy, classist, egomaniac ass because he's proven time and again he's more interested in looking smart than actually knowing what he's talking about. Since the show moved to Channel 4, they've changed the occasional handshake Paul would give bakers to the HoLlYwOoD hAnDsHaKe™️. It's gone from being an emphasis of someone's skill to a goal, a reward, and one that emphasizes the judges' place above the bakers.

The judges used to function as teachers, imparting their skills and insights to the bakers. When the show was on the BBC, the voiceover leading to a judging would focus on the bakers' work being finished, saying how it will now be evaluated based on their skill and how well they met the brief. The voiceovers now, on Channel 4, focus on the judging (literally saying something along the lines of, "the bakers will now be judged by Prue and Paul"). There is a clear distinction Channel 4's producers have made, to mark that the show is now about whether or not the judges approve, not whether the brief was understood and executed well. On the BBC, it was irrelevant whether the judges liked a particular flavor, as long as the bake was well-made. Now, the bakers are expected to know the judges tastes and cater to them, which is frankly bullshit. A judge doesn't have to like a flavor to know whether or not it was executed well, ie. is it carrying a bake and was it meant to etc.

The judges have been turned into a brand. Cynically, Channel 4 knows that by building them up and focusing the show more on them, they can exploit their image more for profit. In the process, they've become much more biased and their own biases have come out as well. Most recently in the flaming dumpster fire that was Mexican Week, Paul Hollywood tried to intimidate a baker by telling them he had just gotten back from Mexico (which must have been a fruitful learning trip if he couldn't even learn how to pronounce pico de gallo correctly). Where do I even start with this? Here's an amateur baker from England (the show specifically casts middle and lower middle class bakers for the most part??) who likely can't afford trips to Mexico, who lives in a country with incredibly limited access to Mexican cuisine, who is expected not only to understand the cooking and baking traditions of a completely different culture but to do so well enough to play with it and do something creative with it. On top of which, one of the judges is now using his privilege of traveling halfway around the world as some kind of leverage, as if this were a bar that any amateur British baker could clear.

Prue, meanwhile, has openly asserted her biases against cultural flavors and textures, prioritizing her own personal preferences over them, as if they were in any way relevant to the skills and knowledge necessary to execute the tasks she sets to the bakers. She has also been consistently elitist, criticizing bakers for choices they made that were clearly informed by their experiences within income brackets that are too low and foreign for Prue to comprehend. She once had a go at a baker on a Christmas special because his Christmas dinner themed bake didn't have a turkey, even though it was clear from the stories he shared of his own Christmases that his family likely couldn't afford one. "It's not really Christmas dinner without a turkey," Prue said into the camera angrily while sitting on a chair made of live orphans and telling the ghost of Christmas Future to come back when he had another museum gift shop necklace for her to round out her collection.

The show is no longer about which baker has the best skills. It's become about which mortal can appease the gods of Mount Olympus, ie. the judges.

The Bakers:

Remember when the show was about them? Channel 4 doesn't! Because this is a reality competition show, the bakers are chosen both based on their skills, as well as cast-ability. They're cast as characters, distinct from each other, from different areas, age groups, ethnicities. All of them are amateurs. All of them are middle or lower middle class. They've ranged from college students to supermarket cashiers to prison wardens to scientists.

Something I noticed when the show moved to Channel 4 is that the baker who goes home in the first week is always wildly behind the rest in skills. I have no proof of this other than my eyeballs and deductive reasoning skills, but I think that Channel 4 deliberately casts a ringer each season who they think will be an easy send-off in the first week, just to get the audience's feet wet.

Anyway, like I said, this show used to be about the bakers - about them building skills and learning, and having walked into the tent with a self-taught foundation and understanding of the processes and chemical reactions involved in baking. When the show was on the BBC, the end of each round had some (often brief) moments of tension - will they finish in time? Will they get their bakes on the plate before time is up? Did they forget to add sugar to their batter and only remember at the last minute? In the end, they usually managed to finish and we'd all breathe a sigh of relief and think, yeah! You go, Bakers Who I'm Rooting For!

Now, on Channel 4, the end of round drama has been stretched to be so much longer that they've composed extra music for it. The bakers often seem out of their depth, whether because the instructions for the technical challenge are too vague (bake a lemon meringue pie??? As if anyone in the UK under the age of 60 has had one in the last decade???), or because they were expected to bake something that required a more than a basic foundation they weren't told of. Often it seems like they just aren't given enough time, a tactic used by reality competition shows to manipulate contestants into giving the cameras more dramatic content. On top of all this, the hosts get in their way, instead of helping them plate their bakes. As has been pointed out before, when everyone fails the challenge, the real failure lies with whoever set it.

In conclusion:

The show no longer exists to teach the bakers - and the audience - skills or knowledge. It now manipulates contestants for dramatic effect and prioritizes showing conflict over wholesome content. Channel 4 sees the bakers as social media content they can churn out season after season, and don't care about them because in a few months there'll be a new batch to exploit. Meanwhile, the judges are also out of their depth, co-opting recipes from other cultures and butchering them horrendously, while the camera gives them nothing but status as they hold bakers to the expectation that they learn how to make things very much the wrong way. If you saw any of the tweets about Mexican or Japanese week, or read my post on how Paul Hollywood isn't allowed to go near babka ever again, you'll understand.

So what would fix all this? Scrap the current judges and the hosts altogether. Bring back Mel and Sue, and replace the judges with expert bakers who have a love of their craft and want to share it with others. The draw of GBBO used to be its warmth and comfort - if Channel 4 isn't going to start its own version of Master Chef For Bakers, then it needs to stop trying to find a balance of how it can insert that vibe into GBBO. It can't. That's not a thing. Stop trying.

[gardenschedule]

Quote compilations

+ a reblog with more compilations here

Because I cope with my Beatles feelings by collecting and organizing quotes in a big ass spreadsheet and I may as well post them here divided up by topic:

The breakup

Quotes from each member divided by year, showing it was never so cut and dry that Paul always wanted to stay in the Beatles and John/George always wanted out

John Lennon’s sexuality

Internalized homophobia, intentionally spreading rumours about being gay + people thinking he was joking (John Lennon invented queerbaiting in 1963 did you know?), revealing comments from John and others about his sexuality, replacing Paul with Yoko, jealousy over Paul, flirting with Paul

Quotes about the Lennon-Mccartney rivalry & John's insecurity

The ramifications of Yesterday, a fear of abandonment, ego death, and having a relentlessly productive, competitive soulmate + further analysis

John not meaning what he says

"Yeah, I was lying" [laughs]

Paul hurting John

The extent to and ways in which John claimed Paul hurt him and Paul's struggle to understand wtf happened

Paul wrangling John

Paul understands the importance of public relations and affectionately straightening ties

Beatles defending each other

Only Beatles can talk shit about Beatles

Paul trying and sometimes failing to be chill about Yoko

WHO KNOWS, YOKO?

Just insane mclennon things

Shit where you're like "I can't believe that actually happened??" Often not in a good way