#purpose of competitive analysis

[liveblack]

Competitor Marketing Strategy | Liveblack

Staying ahead of the competition is highly demanding in this fast-moving age. Because everyone wants to be on top and to be on top, you have to have some knowledge about who your true competitors are. You need to identify ways to outperform competitors with the help of competitive analysis. Explore how competitor analysis can be done and focus on optimizing your business to the next level.

What is competitive analysis?

Competitive analysis in marketing is gathering information about competitor’s services, sales, and strategies, identifying their strengths and weaknesses to gain insights and discover opportunities to do better than competitors.

It will help you keep track of market trends to drive brand awareness, customer engagement, and opportunities to grow your business.

What is the purpose of competitive analysis? Well, the purpose varies depending on what you want to research. It will also help you see through your advantages, unique points, and barriers to growth to strengthen your business strategies. We can also conclude some of the key points such as,

Identify opportunities in the market

Highlight your competitor’s weaknesses

Discover new market trends

Detect flaws in your strategy

Compare your performance with other competitors

Promote your unique value proposition

Discussing the purposes and key points to stand apart in the market through competitive analysis, let us now move to — how to research a market. Is there a specific way to research the market? What are the tools that work for you to better understand the market?

As we all know, market research is crucial to achieve success. Gather data and shape your business plan accordingly to meet your goals and achieve success. The Internet is a handy and easily accessible option to do market research. However, it has its flaws. The information published on the Internet may be incomplete or not updated with the time or not relevant to this date.

Another option you can think of is surveying. Surveying can help you get meaningful insights. Get connected with customers, suppliers, and stakeholders, you’ll get a better idea about how your product or service is helpful to them or what the pain points it has.

Feedback can provide real help to businesses. Genuine feedback from customers and other stakeholders gives you some straightforward views to look into your business strategies and change according to the time being.

To gain more into the competitor analysis let’s dive into the types of competitor analysis. There are mainly 3 types of analysis that can help your business improve leads, revenue, and brand awareness.

Social media competitor analysis -

Social media has the power to drive customers to businesses. It leads to customer engagement and brings sales. However, it’s important to know where your audience is and how to get their attention.

A well-planned digital marketing strategy will pave the way for your business. Conducting social media competitor analysis will give you a chance to look at what social networking sites your competitors are using, what type of content they use to interact or engage with their audience etc. what strategies they have that effectively work in their favor.

Also, look into how frequently your competitors post on their social media platforms with what kind of posts or topics they choose to share. Videos, images, humor, captions, etc. can be the true examples to delve into. How they interact with their followers is also an essential part of your competitor analysis to check.

PPC competitor analysis -

This analysis involves keywords and phrases your competitors are bidding on. Here, the main goal is to get better results and drive leads than your competitors. You have to study the types of ads they are paying for. Are they paying for expensive keywords or have they mainly focused on improving brand awareness?

Do they create landing pages for every campaign? Are you reviewing their CTAs? All these features provide you with an insight into a competitor’s budget and goals.

SEO competitor analysis -

Have you checked for what type of SEO keywords your competitors are ranked for? Figure out the real deal with SEO competitor analysis. Also, you can check these techniques such as,

Compare backlinks

How to rank for more keywords

Compare your website performance with competitors

Keeping track of your competitors has many benefits. Competitive analysis is a continual process to update your business strategies now and then. The Benefits of a Competitive Analysis includes,

Understanding the market

Develop USP (Unique Selling Point)

Discovering competitor’s weaknesses

Improving your business & marketing strategies

Understanding economic climate

Minimizing repetitive mistakes

Explore new trends

Discover target audience

Stand out from competitors

We have all these benefits and types of different competitor analyses. However, many competitor analysis tools help you effortlessly collect data. Here are the few examples we’ve mentioned.

Sprout Social — understand competitor’s performance on social media through various points

SEMRush — Widely used SEO tool. Explore keywords, monitor rankings, site audit, etc.

MozBar — Check how authoritative a website is

Buzzsumo — Check on better-performing content

Similarweb — A tool for content & SEO

Facebook Ad Library — Search for ads in a better way

These are some of the finest competitive analysis tools free not fully but have some features you can use for free to stay ahead in the competition.

Competitor marketing strategy is made up of well-done research, planning, and tactics to stay ahead of the competition in the market. This strategy covers activities such as advertising, customer support, exploring trends, content marketing, etc. to analyze how your business sets a benchmark.

Do you know about 4ps of the marketing? If you want to know more about how your competitors are ahead of you, you must know these 4ps to take the lead.

First is Product — What products they are selling? How are their products different from yours? What is a special feature of your competitor’s product or service? What are the better features they have in their product that your product lacks?

Second is Price — What price model their product is? What pricing structure do they follow? Do they have low or high pricing? What’s that point that attracts customers for the pricing structure they’ve set?

Third is Promotion — How do they promote their product? What offerings are they offering? What digital marketing strategies are they using? What social networking channels are they on to promote their product or service? What are their promotion strategies?

Fourth is Place — Which place do your competitors have their stores? Are they fully selling online or have local retail?

Working on these 4ps can help you gain information about your competitors and allow you to focus on strengthening your business.

Competitive advertising research used by businesses is a way to make the consumer realize how you are different and better from your competitor.

A competitive analysis template can provide you with sufficient space where you can compare the different fields with a detailed analysis of your competitors. This way you’ll get a clear idea of how you can stand apart and excel beyond the rest.

How does SWOT analysis help you in competitive analysis? Well, to stay ahead in the market, you should know about your strengths, weaknesses, and opportunities, and that’s where you need SWOT analysis. It is used for strategic planning and helps you explore the mentioned points to develop a good business strategy.

We at Liveblack, a full-stack digital marketing agency work on every aspect of marketing to help you evolve your business. By reading how this competitive analysis works, we can provide you with practical solutions and advice to manage every one of your needs.

[pankielovesfan]

How would Fan react when learning about the reveal? Read my fun long ramble!

I need to put this down somewhere. Here is my fun not so structured analysis!!!! this is something i think a lot about. of course I do.

I doodled a small little graph of reactions I think he would go through that I will elaborate on further in the paragraphs below. I'm not sure about the order but it'd be something like these stages when processing it - most likely.

This is analyzed from the idea that Fan did not previously predict this in any way or expect it, but I do also suspect he might know! (Which, I'll explain later for his reaction to that.)

Fan's an incredibly emotional and impulsive person, he would definitely have a strong outer reaction to the information. This may be biased coming from me since Fan is my favorite to analyze but aside from Suitcase he would probably be handling it the worst after being told about it, OR just having the most notable reaction! This is considering he was not made to be a contestant but to devote his love, identity, and purpose to the show, which makes him revolve around the show much more than anyone else - since it is a built-in interest in him that he's dedicated his entire existence to, even when he tried to build himself beyond it- he still surrounds himself with Inanimate Insanity even after his elimination. It is forever tied to his mind and interests contrary to many contestants who try to separate from the show and competition entirely.

Fan's most substantial development in Hatching The Plan was the fact that there were many possibilities out there for him to discover for himself (and that others were there for him through that change and discovery). While he recognizes this and states on Fan's Fantastic Features that he's trying to test his limit and push past his comfort zone (notably while in a safe controlled environment where this change can occur comfortably for him) he is still "stuck" in Inanimate Insanity whether he recognizes this or not. He is at Hotel OJ, surrounded by the contestants, and he is still on MePhone4's island, like any other contestant. While Fan has convinced himself that he is more than just a fan of the show and that he is improving as a person, this development is still slow (obvious, coming from a person such as Fan who struggles with it) and he is still heavily attached to the core of his personality - the core which he was built to be in the first place. His love for the show is so clearly his own dedication and passion, and it truly does feel like his own CHOICE to love the show as much as he does. Even if he was created for it, it is a part of him that he loves and puts confidence into.

I swear these earlier points play into this bear with me,

So once Fan is told he was created by MePhone4, after the initial shock dies down, he would be in denial of it, of course, as Fan would react to any new information he had not considered about the show. Some "It can't be"s and some "There is absolutely no way"s being said by him, especially if he had not foreseen this coming. An instinctive reaction coming from Fan (which would also apply to Test Tube) is immediately questioning it, wanting answers- most definitely from MePhone4 himself. I don't think he'd believe Cobs if he told him, maybe not even Suitcase or Test Tube, he'd need to find the evidence for it and piece together if this even made sense at all.

Once he starts to consider it and all the pieces fit together for him as he looks back on everything, he'll let go of that denial. That's when it first really hits him. One of his first reactions is positive. He'd find validation in the fact he was created specifically for the show, he'd be honored and glad he was an actual piece of the show- not just a viewer or contestant, he was actually part of the show he loved so much. Fan puts a lot of his confidence into being the number 1 fan of inanimate insanity, as everyone knows, and being questioned on this or having people challenge him always strongly shows his insecurity over it. But knowing that he quite literally is, without a doubt, the biggest fan of inanimate insanity- and that he actually had this purpose and that he was made for what he loved to do- that would validate him immensely. He would thrive on his notion for a while until the existential crisis started to leap in.

He'd try to be acceptant of it, and this time around he would be in denial of his own emotions. He'd try to show how well he was taking this and to pride himself in being the biggest ii fan ever, so he puts up a confident front which is obviously not normal to anyone who sees him. He'd try his best not to think about the other implications of his existence being made for reality TV. He would try his best to appear in control and unburdened to prove to both others and himself that he was taking it well. I don't think this stage in his realization will go on for long. I think this would fluctuate a LOT depending on his mood.

At one point he does start to question himself. He overthinks his existence and his emotions, and if they are genuine- what if what he feels is fake? Just generated love? What if he truly doesn't like Inanimate Insanity? What's a real feeling from him and what's a fake one?! A million thoughts that some may not even make sense but this is where the existentialism really gets to him. Every time he felt excitement or love for the show, was that even his own emotions? Was that just made by MePhone4 so he could get some appreciation for his show- and maybe he'd get mad that MePhone4 kept dismissing him. Maybe he'd wonder why he was made if he's not being recognized and rewarded for how much dedication- if it was even his own- that he put into appreciating MePhone4, a dedication that was going unnoticed or deemed annoying by him.

Something I mentioned earlier, about Fan learning to embrace new opportunities for himself and about how he was still trapped in the show. He realizes he is forever tied to the show, and all his attempts at making changes for himself and being more than just a fan suddenly feel... meaningless to him. All he was ever made for from the start was to be a fanboy of the show, and he had tried to build himself around that. But those efforts were for nothing if this is all he ever was- just a fan. That was his entire identity, he was never anything other than that. This is all that could ever come out of him. So what was the point in trying? His shell might've been the only place he'd ever felt safe in anyways- and once he remembers it, his old coping mechanisms seem incredibly tempting. Fan would retreat back into his shell. Things just seemed so much simpler if he did, he wouldn't have to deal with all this overthinking if he just stuck to what he was made for, something he already had found so much comfort and significance in. He uses his shell to cope once again, regressing, turning back to his purpose. This would be how he copes with this new information, by embracing what it taught him that he was. He'd be in this state for a while, he'd probably try to pretend he never even learned anything and creating a false reality of his own security. Being a fan is still important to him, and something he feels so deeply about that he's urged into fully embracing it again. early season 2 fan is back babyyyy!

Not sure how long it would go on for, or even how long it would take for him to go through these stages, but this is somewhat of the process I believe he'd have! I think Suitcase and Fan should have a talk about dealing with all of this. possibly. I feel like it will boil down to "if it feels true to you, that's all that matters." for Fan dealing with this. I could definitely see Suitcase saying something similar to him.

As for him reacting to it after already having theorized this would happen or at the very least suspect it, I think it would go similar to that one drawing I made. He'd be proud at first, and it wouldn't sink in as fast because his pride comes first! But to have it actually confirmed to him would then send him into that same realization as stage 3 of processing it. Something something, it goes the same after this.

Anyways i love fannnn i could talk about him for hours boy i love you i wonder if we'll even get everyone's reactions to the reveal or if they'll even tell anyone else but if we do Fan would definitely have a prominent reaction to it <- guy who loves fan saying this. look at this bias

[autisticshadowthehedgehog]

"Why Would You Bother With Me?" - An Analysis of Kitsunami, 09/07/2024

tw: major discussions of abuse, the cycle of abuse, re-traumatizing situations, toxic and abusive relationships (non-romantic)

so like when I first read this panel my reaction was just to joke with Cori that this is a "get out of my school" moment (iykyk) but I've been thinking about it a lot recently because I... couldn't remember any specific beef Kit had with Tails?

Last we saw of them interacting one-on-one, Tails was talking Kit down from fighting, and Kit's beef with the squad later was more with Sonic than him. Tails didn't take down Surge in #56 or even affect the fight in any way, and Sonic was the one who told Kit that Surge was dead beforehand. At least that I could remember, so I went back to those comics. Indeed, in #56 he shows no animosity towards Tails specifically, nor when he talks to Surge in #55.

Then I went back to #54.

See, he does seem to blame Sonic entirely for the Surge death fakeout, and he thinks that Sonic is literally trying to kill her when he walks in. But he does have one (1) reaction to Tails, right at the end of the interaction.

In the previous issue, after Sonic and Tails saved his life, Kit immediately switched on his subservient personality and was desperate for any kind of validation from the hedgehog. We only see it for a few panels before he is told about Surge and sinks into a depressive state, but it's made very obvious.

And when he leaves to help?

Kit's conditioning under Starline means that he is excessively codependent on Surge– and if Surge isn't around, on anyone who is nice to him. The hypnotic repetition shown to us was "You live to support Surge. You'll do anything for her." Kit's sole purpose in life is to be a Support party member.

Kit's conditioning was to be the new Tails.

Starline wanted Surge and Kit to replace Sonic and Tails– that much was obvious from the get-go. But what was also obvious was his fundamental misunderstanding of Sonic and Tails's dynamic and how that negatively impacts Surge and Kit's relationship.

Starline completely misses the strong sibling bond that Sonic and Tails have. To him, Tails is just there to support Sonic, to provide the brains and tech that Sonic lacks, and so Kit needs to be there to support Surge in the same way. He sees it only as a business partnership, and not a mutual relationship built on trust, love, and shared experiences. Starline only saw other people as tools, so obviously he projected that onto Surge and Kit, hoping that they would immediately take up the closeness that Sonic and Tails did because, well, they served the same purpose to each other, right?

Except Surge and Kit don't have that relationship. These two children were forced into the same proximity and made to work together. They're coworkers at best, being told to act like a family.

Obviously their dynamic is super toxic, with Surge clearly holding a lot of power over Kit, but it's also clear that this isn't because Surge wants to beat on the kid. She was made to be Sonic, and so she has his arrogance (and possibly Shadow's, considering IS1 showed his image when Starline was talking about stealing abilities), but, as Boom!Sonic says, "Without any of the awesomeness to back it up." Okay, wrong, she's plenty awesome, the correct phrase is "Without the experience" and, most importantly, "without the altruism that makes Sonic Sonic." Surge wasn't programmed to like the people she saves, because that would conflict with Starline's goal to take over the world. So she's only made to be competitive and to want to best Sonic, anyone inbetween them be damned. This clashes with Kit's programming to not only be liked, but to be liked by Surge. Surge was also programmed to believe fully in herself in order to enhance the arrogant trait, and Kit was made to give her the help that she doesn't want.

To Surge, Kit represents everything holding her back. And she's not built to view him as a person, because Starline doesn't view him or her as people. Obviously this doesn't absolve her of her treatment of him, and later issues showing her getting more and more aware as she becomes more social is definitely going to impact the way she views him– or, if it doesn't make her reconsider Kit's personhood, it'll serve to make her more antagonistic for the viewer.

But the point is, Sonic trusts Tails because he knows and respects him as a person. It isn't just because Tails can help him, but because he knows Tails will. Surge, at this point in the comic, not only doesn't view Kit as a friend, she doesn't even care what he thinks or feels.

And despite the brainwashing, I don't think Kit is oblivious to this. He knows how bad their situation is, but he is so conditioned to accept it that he can't escape it whatsoever. In both fights with Tails, Tails talks him down easily because Kit doesn't want to hurt anyone. Kit only reacts violently when Surge is brought up, because he's meant to do anything she wants.

Like he said to Belle, he was made for Surge. And what he says directly after– "Sonic can use me, too." Kit doesn't even view himself as a person, only a tool– that's how far Starline's brainwashing went. It's clearly even affecting Surge, who realized in the latest issue, #72, how fast she and Kit fell into their abusive patterns again once Clutch took over– they were conditioned to be tools. Clutch claimed to want to help them, but really he was just using them for his own ends, just like Starline. So they went back to the familiar.

And speaking of familiar– pain is familiar to Kit, specifically pain in service to others. In his breakdown in #50, he says that Starline made him happy he'd been hurt. And in Imposter Syndrome #3 and #4, we see that him and Surge hate Starline and want to usurp him... but also are still trapped in the patterns he implanted in them. Surge still wants to kill Sonic and outperform everyone else. Kit still can't do anything but what she wants, to the point he becomes near catatonic when he believes she's dead.

Another pattern Kit is still trapped in is the idea that he has to be okay with his own suffering.

The only sense of home or family Surge and Kit have is in each other, but they fundamentally can't work together, at least as they are currently. Kit is expected to take Surge's anger, and Surge isn't expected to treat him like his own person.

And this, I think, is Kit's problem with Tails.

He was made to be Tails, and he knows this, but he can never have what Tails has. He can never live up to Tails and do what Tails can do, despite that being his entire life's purpose.

He doesn't hate Tails because he was programmed to– as he says to Surge, he only wants to destroy Sonic because she wants to. When he first encounters Tails, he refers to him as his target- a simple, unemotional term. He doesn't have the deep ingrained hatred for him that Surge does for Sonic.

Instead, he hates Tails because of what he sees in him. He sees Sonic and Tails interact, he sees how much Sonic trusts and relies on Tails, and he sees how he also loves and respects him. He sees how Tails has his own motivations and opinions, and he's experienced Tails's genuine compassion that was in part fostered by the hedgehog that raised him. In turn, Tails is loyal to Sonic, but not because he has to be– because he, in turn, loves Sonic and wants to be with him.

Kit only wants to be with Surge because he was forced to. Starline wanted to use Surge and Kit to stop Sonic and Eggman's cycle, but he made a whole new one instead. Kit is trapped in a cycle of pain, knows he's trapped in it, and is helpless to escape it.

Tails isn't, and Kit sees that in Tails. Subconsciously, he sees Tails and only sees how he fails to live up to his life's mission, and how he'll never have what Tails has.

After all, why would anyone bother with him? They already have Tails.

Is he a target? I like it here now.

[stellarsecrets86]

All About Mercury In Natal Chart

{PS: These are my own interpretations. For entertainment purposes only. Have Fun💚.}

[Mercury in the natal chart represents intelligence, communication, thinking patterns, and how one processes and expresses ideas. It governs speech, learning style, problem-solving abilities, and adaptability in social interactions. Its placement by sign and house reveals how a person thinks, learns, and shares information, influencing everything from daily conversations to career choices. A strong Mercury enhances logic, wit, and versatility, while a challenged Mercury may indicate difficulties in expression or scattered thinking.]

Mercury in Aries

Mercury in Aries brings a sharp, quick-witted, and assertive mindset. Individuals with this placement think on their feet, speak directly, and often convey their thoughts with enthusiasm and confidence. They are natural debaters who relish challenges and can be quite persuasive with their words. Their thinking is independent, and they tend to prefer action over lengthy contemplation. However, they might be impatient with details and quick to jump to conclusions. Their communication style is bold, sometimes blunt, and they may find it difficult to fully listen to others before responding. These individuals excel at initiating projects, brainstorming ideas, and making spontaneous decisions. They thrive in careers that demand quick thinking, leadership, and innovation, such as sales, entrepreneurship, or public speaking.One drawback of Mercury in Aries is their tendency to argue or dominate conversations, often believing their opinions are always right. Their competitive nature drives them to prove themselves intellectually, which can lead to conflicts if not managed properly. Nevertheless, their passion for new ideas and fearless approach to communication make them inspiring leaders and trendsetters. They flourish in environments where they can take the initiative and express their ideas freely.  

          Mercury in the 1st House

           Mercury in the 1st house endows the native with an incisive, communicative, and adaptive intellect. The native is innately curious, ingenious, and has a dynamic, young communicative style. Mercury here makes them quick learners with a mind-set to learn something new. They have the habit of speedy communication and they blend well with most social atmospheres. Mercury in the 1st house people equate themselves with their mind, and they might have the urge to convey a powerful message to the world. They are good communicators and can succeed in communication-related professions or as writers, speakers, and teachers. They might also have the inclination towards excessive thinking and nervousness. These people tend to appear talkative and mentally active, and sometimes even restless. They tend to be analytical in life, and their mental processes guide their personality. When Mercury is well-aspected, they are very good at solving problems and making fast decisions. But if troubled, they become excessively nervous, flighty, or too logic-oriented and less intuitive. They need intellectual stimulation in their relationships and have deep conversations with their partner. They tend to be young at heart, regardless of age, since they're inquisitive and capable of being adaptable. The placement also makes them brilliant networkers who are good at relating to all sorts of people.

Mercury at 1°, 13°, and 25° 

In these degrees Mercury possesses a blend of innovative intellect, tactical communication, and creative self-expression. Mercury is direct and bold in expression, and the native is a natural communicator, willing to get ideas out there, and prompt to take charge of the conversation. It suggests a sharp analytical and methodical nature, with an interest in detailed research, logical analysis, and problem-solving skills. These degrees perform well in professions that require precision, such as law, science, or strategy-based fields. Mercury takes on a more intuitive and creative nature, facilitating insightful storytelling, poetic eloquence, and an interest in philosophy or spirituality. Together, these degrees create a dynamic synthesis of intellect, organization, and creative depth in communication and thought.

Mercury in Taurus

Mercury in Taurus tends to slow down the thinking process, leading individuals to be more deliberate, practical, and methodical in their thoughts and communication. They are not quick to jump to conclusions; instead, they prefer to analyze situations thoroughly before forming an opinion. Their speech is measured, calm, and often persuasive, as they have a knack for making their words impactful. Those with Mercury in Taurus possess excellent memory retention, particularly for matters related to the material world, such as finances, business strategies, or creative ideas with long-term value.These individuals are attracted to tangible, real-world knowledge and often have a deep appreciation for the arts, music, and nature. Their practical mindset makes them effective planners and problem-solvers, especially in areas like finance, real estate, or agriculture. However, they may find it challenging to adapt to sudden changes in plans, as they prefer stability and consistency. Their reluctance to change their views can sometimes come off as stubbornness, but once they commit to something, they are highly dedicated. People with Mercury in Taurus excel at explaining concepts in a simple, relatable way, making them great teachers, advisors, and business strategists. Their patience and practicality enable them to thrive in endeavors that require long-term planning and perseverance. 

          Mercury in the 2nd House

            Mercury in the 2nd house affects how one feels about money, possessions, and values. They have realistic and logical thoughts regarding money and are usually good at budgeting, investing, and planning for money. They are able to utilize their communication abilities to make a living, so they do well in careers such as writing, sales, teaching, or public speaking. They are very good at negotiating and business deals due to their quick minds and adaptability. They have a tendency to have an eye for evaluating the value of things, whether it is money, ideas, or material possessions. On the negative side, Mercury here can cause indecision regarding finances. Such individuals might overthink purchases or alter their financial objectives constantly. If Mercury is poorly aspected, there may be financial insecurity caused by careless decision-making. They might also be deeply interested in intellectual pursuits that yield concrete benefits. They might accumulate books, knowledge, or possessions of value. Their speech might be calculated and practical, tending to discuss facts more than feelings. In their relationships, they seek partners who share their values and intellectual interests. They can talk openly about money in their relationships and value intellectual security just as much as material security.

Mercury at 2°, 14°, and 26°

Mercury here creates a mind that is both pliable and demanding, with an ease of movement from logical analysis to intuitive perception. There is a natural ability to communicate with others through words, so that the individual is an effective communicator who can adjust their tone and approach in line with whom they are communicating. An acute attention to detail allows for accuracy in writing, problem-solving and technical skills, and they are suited for professions that require accuracy. At the same time, there is an intense curiosity about abstract ideas, psychology, and esoteric information, and therefore a tendency to go beyond the surface of dialogue. This combination makes for someone who is both socially astute and intensely perceptive in thought and communication.

Mercury in Gemini

Mercury is at home in Gemini, and people who have this placement are very quick-witted, inquisitive, and versatile. They live to learn, inquire, and investigate several things simultaneously. These people are natural communicators and can talk about almost anything. Their capacity for fast information processing makes them great multitaskers, journalists, public speakers, and authors.They possess a dry, banter-ish sense of humor, so they're fun to talk to. All that thinking, however, also makes them disorganized in their own minds, so they have a hard time concentrating on anything for very long. They may have a hard time sitting down to concentrate on learning in depth in any single subject because they're always chasing after new ideas. They may possess quick speech and jump from one subject to another with ease, at times leaving others in wonder at their speedy ideas. Mercury Geminis are best fitted to professions that entail networking, teaching, marketing, and communication with flexibility. Their ability to understand various points of view helps them as debaters, but also makes them potential gossips or shallow chatterboxes unless they are able to rein in their mental energies by slowing down and concentrating. Hitting the brakes and concentrating will direct their intellect towards more constructive activities.

          Mercury in the 3rd House

           Mercury is naturally placed in the 3rd house, so these people are extremely communicative, curious, and mentally active. They are passionate learners and may be drawn to writing, teaching, journalism, or public speaking. These individuals are conversationalists and tend to be highly knowledgeable on a variety of topics. They are excellent multitaskers but may lack concentration if they do not learn to channel their mental energy. They are logical thinkers and tend to have a problem-solving knack. Mercury in the 3rd house also signifies a strong sense of identification with neighbors, siblings, and the immediate community. They might be often traveling short distances and liking to encounter various social groups. Though, they can also be too unpredictable, skipping from one subject to another and never developing anything in depth. With Mercury afflicted, in a challenging situation, they are apt to gossip or to spread misinformation. They thrive in situations that demand flexibility and fast thinking. They are lifelong learners due to their inquisitive nature and may like to take part in debates or intellectual arguments.

Mercury at 3°, 15°, and 27°

Mercury in these signs provides the person with a clear, dynamic, and versatile mind, capable of combining logic and creativity. There is a natural search for knowledge through numerous subjects that makes them keen learners and excellent problem solvers. Their communication skills are interesting and persuasive, and they can express ideas in a clear, confident way. They can be gifted in public speaking, storytelling, or debate and are well suited to careers requiring intellectual speed. There is also a depth of philosophy in their minds, and they are drawn to deeper truths and abstractions. This integration of intelligence, expressiveness, and insight makes them move between structured environments and creative pursuits with ease.

Mercury in Cancer  

Mercury in Cancer provides a very intuitive, emotional, and nostalgic approach to thinking and communication. They learn everything emotionally rather than logically. They possess a perfect memory, particularly for emotional history, personal past, family issues, and emotional experiences. They think in stories and images and are personal connection focused, and thus they do very well in writing, counseling, and nurturing communication. Because they communicate sensitively and tactfully, they have a soothing presence. However, they may take things personally or have trouble not being overly defensive in discussions. They are naturally defensive about their ideas and values, and they may, when under attack, retreat into silence rather than engage with conflict openly.Cancer Mercury individuals are best matched to storytelling, psychology, and any profession that demands profound emotional insight. They have a talent for making others listen to, and their emotional reading skill makes them brilliant counselors, teachers, and caretakers. They should be careful, however, not to idealize the past excessively or allow emotions to overshadow logical thought.

          Mercury in the 4th House

           Mercury in the 4th house influences one's thought process about home, family, and their emotional origins. These individuals have perhaps been brought up in a family that was mentally focused where discussion, books, and debates were the preferred activities.They tend to have a good memory, particularly where family is involved and what has taken place in the past. They have a strong connection between their mind and emotions, and they may think with their emotions rather than reason. This assignment may also indicate constant relocation or intense interest in real estate, home decor, or home ventures. They may enjoy home employment or value mental solitude in the privacy of their own domain. They are problem solvers in their home lives and may be the peacemaker during conflicts. However, with an afflicted Mercury, they will overanalyze emotional matters, leading to nervousness or obsessing over what has transpired in the past. They might also have an interest in genealogy, history, and psychology. They express themselves in a very personal manner, and they may be very bonded to their mother or mother figure.

Mercury at 4°, 16°, and 28°

Mercury in these degrees bestows a well-structured, disciplined, and highly methodical style of thinking. These natives are adept at getting their ideas structured and communicating them in a clear and concise fashion. Their learning process is methodical, and they are excellent strategists and planners. They have an acute ability to break down complex ideas into understandable concepts and are hence very good teachers, analysts, or counselors. Although they enjoy logic, there is also a practical, down-to-earth quality to their words, and they are very often respected voices in their communities. What they have to say is given weight, and they are often people who "think before they speak" so that their words are worth listening to.

Mercury in Leo

Mercury in Leo infuses communication with charisma, confidence, and drama. They think in grand terms and have a dramatic flair in relating stories. They possess an inherent capacity to draw attention while talking, making them excellent public speakers, actors, and leaders. Their ideas are bold, creative, and typically centered around self-expression.They are deeply committed to their beliefs and love to encourage others verbally. They will have difficulty, though, with criticism, since their ego is usually in their intellectual prowess. They can be stubborn, too, in believing they have the right viewpoint. When in balance, their charisma and enthusiasm render them persuasive and powerful.

Leos with Mercury are successful in professions that involve persuasive communication, like marketing, show business, politics, and teaching. They have to guard against arrogance or excessive theatrics of communication, but their innate confidence helps them make great motivators.

          Mercury in the 5th House

            Mercury in the 5th house provides them with a creative, expressive, and playful communication style. They are effective story tellers, dramatists, and entertainers. They would rather write, act, or do anything creative.They are witty and charming by nature and are good flirts and socializers. They utilize words and intellect to win over love interests. This position also implies a passion for games, puzzles, and intellectual stimulation. They might be drawn to teaching children or be employed in education since they have an innovative and interesting approach to explaining things. Yet they may have a problem with taking life too seriously and would rather keep things light and playful. And if Mercury is afflicted, they have a tendency to exaggerate or be insincere in how they communicate. They are also very creative and their interests can include strategy, like chess, writing, or acting. They are natural innovators due to their tendency to think differently.

Mercury at 5°, 17°, and 29°

This placement brings creativity, confidence, and expressiveness to their style of communication. Such individuals have an innate talent for captivating audiences through narration, humor, or persuasion. They are naturally drawn to leadership roles where they can utilize their words to inspire and motivate individuals. There is a certain charisma in their speech that draws people to listen to them with undivided attention. They are also inclined towards a dramatic form of expression and therefore make effective performers, orators, or entertainers. Despite their eloquence, they are rational and can argue cases well, moderating passion with logic.

Mercury in Virgo

Mercury is also exalted in Virgo, and thus, they are very analytical, detail-oriented, and precise in their mentality. They are very intelligent and good problem solvers with the ability to spot weaknesses in systems right away and rectify them. They communicate clearly, logically, and practically.They are good at research, writing, editing, or any career that demands organization and accuracy. They are perfectionists with high intellectual expectations of themselves and others. Though their ability to spot details is a strength, they should be cautious that they should never over analyze or criticize excessively.Individuals with Mercury in Virgo excel in medicine, data analysis, accounting, and technical professions. They make great teachers and writers because they can simplify complex concepts. However, they must try not to get bogged down by perfectionism but rather learn to view the larger picture.

          Mercury in the 6th House

           Mercury in the 6th house provides a sharp, analytical, and detail-oriented mind. They are very effective in their day-to-day life and are good planners and problem solvers. They are perfectionists and prefer to take pride in their work with keen eyes for minute details which others might miss. This alignment makes them well-placed for careers that demand accuracy, like medicine, research, data analysis, or writing. They do well within structured environments and might have an innate ability to optimize workplace efficiency. They are conscious of their health and might spend a lot of time studying diets, exercise, and health trends. They are also prone to anxiety and nervous tension, particularly if Mercury is afflicted. Excessive thinking causes stress-related illnesses. They like to have communicative and practical partners in relationships. They usually show love by doing acts of service and like to help others with problem-solving. Although they are good at multitasking, they should take care not to be bogged down by trivia. They make great counsellors due to their analytical minds, but they must try not to be overly critical.

Mercury at 6° and 18°

Mercury in these degrees makes communication and the approach to thinking very analytical, painstaking, and perfectionist in style. Individuals with Mercury here are good at research, problem-solving, and critical analysis and fare well in technical fields like science, engineering, or medicine. They have a natural talent for finding errors and streamlining efficiency and are therefore effective editors, analysts, or strategists. They are straightforward and to the point in their speech, without embellishing their words with unnecessary drama. They prefer to argue using facts rather than emotions and are highly sought after for their no-nonsense advice. Their mental discipline makes it easy for them to master challenging topics.

Mercury in Libra

Mercury in Libra produces a balanced, diplomatic, and harmonious approach to thinking and communication. Individuals with this trait are natural peacemakers who are extremely adept at social communication. They weigh several opinions prior to judgment and aim for impartiality in communication.They are tactful, convincing, and polite and do well in negotiating, law, public relations, and counseling. However, their need to keep the peace sometimes makes them indecisive, since they don't wish to upset the applecart. They can also have problems being too conciliatory, sacrificing their own views to maintain peace.Mercury in Libra individuals excel in environments where beauty, sense, and tactful communication are appreciated. They make excellent diplomats and function well in partnerships. They need to learn to have faith in their own judgment and not look for perpetual approval from others.

          Mercury in the 7th House

          Mercury in the 7th house puts a strong focus on mental compatibility in relationships. They want their partner to be intellectually stimulating, witty, and interesting. They like to talk about ideas, exchange knowledge, and argue over various points of view with their partner. They are tactful and adept at negotiating and thus make good mediators in both personal and professional lives. This function is seen in lawyers, counselors, and business consultants who use communication skills to excel. Their ability to see both sides of a question leads them to form well-balanced relationships. However, if Mercury is afflicted, they draw into their lives partners who are manipulative or untruthful in communication.

They tend to change their minds a lot when it comes to romance, and may have a problem with commitment. They will analyze their relationships to death and require open, honest communication to feel secure. They are sociable and like forming connections with diverse individuals. They are popular as they are charismatic and intelligent, and they can network and do PR effectively.

Mercury at 7° and 19°

This placement gives a profound, intuitive, and sometimes mystical style of thinking. These individuals have a natural understanding of human psychology, and they are great at reading between the lines of a conversation. They are drawn to philosophy, metaphysics, and subjects requiring profound reflection. Their style of communication is often poetic or symbolic, and they may use metaphors as a way of expressing deeper truths. They have an inquisitive mind and are drawn to professions like detective work, psychology, or research. Though reserved, when they speak, their words are filled with wisdom and depth that captivates others.

Mercury in Scorpio

Mercury in Scorpio produces a profound, penetrating, and intense mind. They are reflective and penetrating thinkers, usually getting to the underlying truths others fail to see. They are intuitively receptive and penetrate dishonesty with ease.

They speak plainly, even piercingly at times, and are not squeamish about tackling taboo or difficult topics. They are superb at psychology, detective work, research, and anything requiring penetrating analysis. They can be secretive about their own minds, though, and can have problems with trust.Mercury in Scorpio individuals need to watch their intensity of communication since they can be intimidating at times. When used constructively, their depth of mind makes them superb researchers, strategists, and seekers of truth.

          Mercury in the 8th House

            Mercury in the 8th house provides a profound, questioning mind that feeds on revelation of concealed truths. They are interested in psychology, the occult, money, and anything relating to mystery or transformation. They are very good at investigating and have a knack for grasping complicated topics. They may be inclined towards forensic science, detective work, or financial management, with special interest in matters such as taxes, inheritance, or shared investments. This position can point to strong intuition, as they read between the lines and can feel what others are not verbally expressing. Should Mercury be afflicted, though, they can be beset by paranoia or obsessions. They prefer discussing deep and life-altering topics, and they would much prefer serious discussions to idle chatter. They may also have an interest in taboo topics such as life, death, and the afterlife.

In their relationships, they seek intellectual and emotional intensity. They may speak cryptically or evasively, measuring their words. If Mercury is well-aspected, they can be skilled negotiators and persuaders.

Mercury at 8° and 20°

Mercury at these degrees enhances determination, intensity, and a persuasive way of communicating. These individuals are persuasive speakers who possess the power to influence others with their strong convictions. They interact with knowledge intensively, wishing to master a subject rather than just skim its surface. There is generally a transformative quality to their speech—they can lead others to change their minds or challenge long-held assumptions. They are not shy of difficult conversations and can handle disagreements with aplomb. Their minds are incisive, questioning, and strategic and can thrive in careers that demand mental hardiness, e.g., law, finance, or crisis management.

Mercury in Sagittarius

Mercury in Sagittarius provides an expansive, adventurous, and philosophical mind. They seek knowledge, travel, and information about new concepts. They're big-picture thinkers and are always in search of wisdom. They are natural teachers, storytellers, and motivational speakers, although they might have difficulty with facts or become impatient with repetition in learning. Their presentation is lively, occasionally abrasive, and they tend to embellish for effect. Mercury Sagittarians do well in education, journalism, and global business. They need to improve by making their communications more accurate without losing their inspiring and visionary nature.

          Mercury in the 9th House

            Mercury in the 9th house provides an expansive and philosophical mindset. They are lifelong learners with an unquenchable thirst for knowledge about various cultures, philosophies, and higher education. They can be inclined towards travel, academics, or publishing. They are drawn to share their knowledge and may become teachers, authors, or lecturers. They want to know more than what is around them, and they seek to find the greater meaning of life. This role promotes an open-minded and adventurous spirit. They easily talk about religion, politics, ethics, and philosophy. But if Mercury is afflicted, they might struggle with dogma or intellectualization of their faith. They are generally polyglots or interested in picking up new languages. They are so adept at understanding different cultural viewpoints that they excel in diplomacy and international relationships. In romance, they look for partners who intellectually stimulate them and match their zeal for discovery. They can be drawn to individuals from different cultures or to distant relationships.

Mercury at 9° and 21°

This placement gives an adventurous, philosophical, and expansive style of thinking. These individuals love to explore new ideas, travel, and learn about other cultures. Natural teachers and communicators, they are attracted to careers in journalism, publishing, or teaching. They express themselves with passion and energy, and they are persuasive conversationalists. They have a natural ability to see the big picture and inspire others with their visionary ideas. Although they love intellectual freedom, they may sometimes struggle to focus on details, since they think in broad, sweeping strokes. They thrive in environments where there is room for exploration and discovery.

Mercury in Capricorn

Mercury in Capricorn bestows a systematic, organized, and strategic mind. They are practical thinkers who like to plan well in advance rather than act spontaneously. They are professional communicators, solemn and concise.They are great at structuring information and excel at professions that involve logic, business, and organization. But they tend to be deficient in the emotional expression arena, appearing too stiff or formal.Mercury Capricorns excel in the business, law, and leadership professions. They need to balance practicality with warmth in their communication.

          Mercury in the 10th House

            Mercury in the 10th house has a strong impact on a person's career, reputation, and public image. They are extremely ambitious and utilize their intellect and communication abilities to succeed. They will most likely be drawn to professional careers in media, politics, education, or business. They are natural leaders due to their strategic planning and the ability to articulate themselves. This placement gives them a knack for public communication and networking. They know how to present themselves professionally and can gain recognition for their intellectual abilities. However, if Mercury is afflicted, they may be plagued by miscommunication in the workplace. They are typically viewed as expressive and insightful, and they like to work in managerial or advisory positions. They are able to fit into various working styles and can switch careers several times in their lifetime. They might put professional goals ahead of relationship issues. They require a partner who is aware of their drive and encourages their professional goals.

Mercury at 10° and 22°

Mercury in these degrees gives a disciplined, structured, and highly ambitious intellect. These individuals take communication seriously and use words to build authority and credibility. They fare very well in the professional world, where their logical and strategic thinking helps them advance in their chosen careers. They value precision and may be drawn to business, law, or politics as careers. Their words carry substance, and they rarely speak without deliberation. They are good networkers and can navigate easily through social stratifications. They are self-disciplined and present themselves as stable and intelligent people in their societies.

Mercury in Aquarius

Mercury in Aquarius provides an inventive, out-of-the-box, and progressive thought process. People with this placement are unique in their thoughts and are attracted to new ideas, technology, and social advancement. They are brilliant problem solvers with an independent vision of life. They usually approach communication in an innovative and stimulating way, but they tend to be emotionally aloof. They excel in scientific, technological, and humanitarian activities. Aquarius Mercury people need to try to be more personal in their communication since their intellectualizing nature may cause them to come across as detached sometimes. 

          Mercury in the 11th House

            Mercury in the 11th house shows a highly social and progressive person. These people are great in groups and are brilliant networkers, thus are well-liked by their peers and friends. They are drawn to forward thinking and are often interested in science, technology, or humanitarian pursuits. They enjoy discussing the future and may be involved in activism or social change. This placement makes them innovative thinkers who enjoy brainstorming and problem-solving in a group. They are excellent at event planning, team management, and bringing people together on the strength of ideas. Still, they might find detachment difficult since they will intellectualize their feelings. When Mercury is afflicted, they might have difficulty with creating strong emotional bonds, and they will enjoy interest-based friendships over emotions. In relationships, they look for partners who are similarly intellectually curious and open-minded. They may be drawn to non-traditional relationships or friendships that become romantic.

Mercury at 11° and 23°

The position contributes ingenuity, innovation, and a forward-thinking mindset to the way of thinking. These people are visionaries and are drawn to unconventional ideas and progressive movements. They have a tendency to think ahead of their times, bringing new and innovative answers to old problems. They communicate in a different way and can be very persuasive when talking about their ideals and beliefs. They may be drawn to the sciences, technology, or the humanitarian fields. They value intellectual freedom and will rebel against rigid formats in communication or learning. Their ideas can be revolutionary, impacting large groups of individuals with their new way of life.

Mercury in Pisces

Mercury in Pisces creates an intuitive, imaginative, and poetic mind. They think in symbols, emotions, and abstractions. They are creative and imaginative by nature and are ready to excel in storytelling, music, and spiritual studies. They tend to communicate in a dreamy, fluid manner, but might have difficulty with logical analysis or organizing their thoughts in a clear fashion. They do well in artistic, healing, and mystical careers. Mercury Pisces people have to try to ground their ideas in the real world while accepting their innate potential for creativity and sensitivity.

          Mercury in the 12th House

           Mercury in the 12th house generates a profound, reflective, and insightful mind. They possess an intrinsic spiritual, psychological, and subconscious understanding. They are creative and might find their best form of expression through the arts, i.e., poetry, music, or fiction writing. They are inward-looking in their thoughts and might find it difficult to express their feelings in words. They do understand the human mind though and are extremely empathetic. This is a typical stance of individuals who are involved in healing, counseling, or spiritual practice. They might be interested in dream work, astrology, or meditation. If Mercury is afflicted, they can be prone to confusion, overanalysis, or indecision. They require time alone to sort out their thoughts and can benefit from writing or artwork. In their relationships, they may struggle to communicate their needs and have to practice communicating openly. They are extremely intuitive and might pay more attention to non-verbal communication than words.

Mercury at 12° and 24°

Mercury in these degrees gives a dreamy, intuitive, and highly imaginative approach to thought. These individuals have a natural talent for tapping into creative and spiritual realms, making them gifted poets, artists, or mystics. Their words have a tendency to be emotional and deep, moving others on an almost subconscious level. They are very intuitive and can pick up on subtle energies in communication. While they may at times lack practical information, their ability to inspire others through language is tremendous. They have a tendency to speak in a way that evokes deep feelings, and so, they become excellent writers, musicians, or storytellers.

All aspects of Mercury

1. Mercury-Sun Aspects

Conjunction

The Mercury-Sun conjunction is a dynamic aspect that emphasizes communication, intellect, and self-expression. These individuals have razor-sharp minds, quick thinking, and an instinctual flair for expression. They are good speakers, writers, and problem solvers. Their minds are strongly identified with their ego, and they take great pride in their intellectual powers. However, this aspect can sometimes lead to over-identification with opinions, and they become closed off to other views. They may also be prone to overthinking or mental distress. This conjunction enhances learning ability, and they become inquisitive and eager to learn. They are generally drawn to intellectual pursuits, media, teaching, or public speaking. If the conjunction is too close (only a few degrees), it can create a blind spot where the person is too engaged in their own mind and is not able to be objective about things. Practicing mindfulness and developing active listening skills can offset the intensity of this placement. With awareness, this aspect can make a person very persuasive, charismatic, and mentally agile.

(Mercury does not form sextile, square, trine, or opposition to the Sun due to its close orbit.)

2. Mercury-Moon Aspects

Conjunction

This aspect blends intellect and emotion, and these people are very intuitive and emotionally expressive. They think with their heart and feel with their head, so there is a good connection between thinking and feeling. This position reinforces the memory, especially for emotional experiences, and makes them wonderful storytellers. However, they may struggle with objectivity as emotions are powerful in their logic. Mood swings can influence decision-making, leading to changing opinions. They excel at communicating their feelings and perceiving others' feelings, so they make great counselors or writers. They should be careful not to overanalyze their feelings or be overly sensitive to words and conversations.

Sextile

This aspect imparts the innate ability to convey emotions with ease. These individuals are emotionally intelligent, adaptable, and persuasive. They fare well in social settings where they can freely exchange ideas and emotions. They think fluidly, and hence they can view different perspectives and negotiate conflicts. Writing, teaching, and public speaking are areas where they excel. This aspect also enhances creativity and the power of storytelling, making them competent in literary or artistic pursuits.

Square

Mercury square the Moon creates tension between the intellect and emotions. Such people may either struggle to express their feelings or think too much about their emotions, creating inner stress. The mood they're in can influence how they communicate, and they may be overly sensitive or distant. Misunderstandings in relationships are common because these individuals are prone to speak without consideration or afterward regret their words. Learning to balance logic and emotion is the key to solving challenges in this placement. Journaling or therapy will help them to balance thoughts and feelings in harmony.

Trine

This aspect gives an easy connection between intellect and emotions. There is no issue for these individuals to express their feelings and to understand others on a deep emotional level. They possess good intuition and can sense what others need to hear. They are skilled writers, orators, and mediators. They possess a sharp memory, especially for past emotional events, and therefore easily learn from their errors. This placement provides them with good social skills, emotional intelligence, and an inherent storytelling talent.

Opposition

Mercury opposition Moon creates an internal tug-of-war between intellect and feelings. For these individuals, decision-making is emotional because logic and feelings pull in different directions. Communication is not straightforward because they may say one thing but feel another, which leads to confusion. The aspect also promotes deep self-knowledge and ability to see many aspects of a situation. A heart-head balance must be found for emotional and mental stability.

3. Mercury-Venus Aspects

Conjunction

Mercury conjunct Venus brings intelligence together with beauty, grace, and charm and makes individuals effective communicators. Their communication is naturally harmonious, making them persuasive, diplomatic, and artistic. They are fond of literature, music, and art and are likely to communicate through writing, poetry, or design. This aspect enhances social skills, and they are popular and welcomed in social dialogue. But they will avoid arguments, instead of having uncomfortable conversations. Their language is warm and affectionate, and they are good at making others feel understood. This is a good trait for careers in media, public relations, or the arts.

Sextile

This aspect prefers ease of expression and social wit. They are the kinds of people who easily marry intellect and emotions, thereby making them good conversationalists. They have the innate ability to find beauty in words and thoughts and are talented in creative writing, diplomacy, or salesmanship. They receive positive social interaction and enjoy an even, affable nature. They are able compromisers and negotiators and thus are ideal mediators for relationships and professional life.

Square

Mercury square Venus may cause difficulties in expressing affection openly. Individuals may struggle to choose the right words, and this causes misunderstandings in relationships. They may even overanalyze love matters, leading to indecisiveness. Even though they appreciate beauty and art, they may be superficial in communication. This element poses a challenge to them to concentrate on being sincere while communicating and exercising patience in relationships. However, this tension can also compel them to polish their verbal and creative abilities, turning difficulties into strengths.

Trine

Mercury trine Venus is a very favorable aspect that provides for natural eloquence, creativity, and charm. These individuals are blessed with the flair of conveying emotions and appreciating beauty in all forms. They are great writers, musicians, and communicators and have the tendency of putting smiles on others' faces with their words. They perform well in calm environments and can utilize their diplomatic skills to bring people together. This aspect also enhances their learning and communication skills, and they turn out to be excellent teachers or speakers.

Opposition

Mercury opposite Venus can make it a battle between reason and emotions. Individuals may struggle with expressing love or finding that their communication style clashes with their ideal of romance. They may also be unable to blend logic with emotional needs, and so relationships become misconstrued. This aspect is also the one that presents them with visions of seeing things from other angles, hence becoming wise and considerate in relations. They are able to acquire the ability to blend logic and emotion with time.

4. Mercury-Mars Aspects

Conjunction

Mercury conjunct Mars yields a keen, swift mind with strong convictions and a no-nonsense communication style. These individuals are argumentative, persuasive, and assertive. They possess a natural talent for thinking on their feet and responding promptly in arguments. Their words are full of power and energy, so they are excellent leaders, businesspeople, or public speakers. They are prone to being impulsive with their words, which gets them into trouble. They must learn to balance their words with patience and diplomacy to fully utilize the strengths of this placement.

Sextile

This quality creates a dynamic but harmonious connection between action and thought. Such individuals are able to think quickly and make good decisions. They are effective problem solvers and enjoy engaging in debates or discussions that challenge their intelligence. Their communication style is active but controlled, allowing them to motivate and encourage others. They perform well in chaotic environments where quick thinking is required, e.g., journalism, sales, or sports strategy.

Square

Mercury square Mars makes one argumentative in speech and combative with communication. They might struggle to be too blunt or confrontational in words, leading to conflicts. They might also have a restless mind, overthinking or acting on impulse easily. However, if guided in the right direction, this aspect will have them become brilliant debaters, writers, or strategists. Coping with frustration and active listening will help them channel this aspect's energy in a positive way.

Trine

This aspect gives individuals mental acuteness and good communication abilities. They are smart, assertive, and able to articulate their ideas with passion. Their communication is energetic but harmonious, making them inspire and persuade others. They have an inborn ability to guide conversation and motivate action with words. Their decisiveness and strategic nature enable them to become excellent entrepreneurs, negotiators, or athletes.

Opposition

Mercury opposite Mars will produce inner conflict between action and thought. Individuals might get irritated while trying to express themselves as they feel they are being misunderstood or too argumentative in a conversation. They might also be prone to attract controversies with their impulsive words. Nevertheless, this position will also make them impassioned and fervent communicators if they learn the ability to balance assertiveness with patience. Practice halting before acting and honing their argumentative skills can benefit them in converting this energy constructively.

5. Mercury-Jupiter Aspects

Conjunction

Mercury conjunct Jupiter broadens the mind, producing people who are optimistic, inquiring, and philosophical. They enjoy learning, traveling, and investigating new concepts. They have a broad-minded and enthusiastic way of communicating, which makes them excellent teachers, speakers, or writers. They tend to neglect details in favor of seeing the larger picture. They need to balance optimism with practicality to maximize their mental potential.

Sextile

This aspect enhances intelligence, communication, and the need to learn. These individuals are natural teachers, mentors, and counselors. They can articulate abstract ideas in a straightforward manner and inspire others by their enthusiasm. They excel in higher education, law, and philosophy. They are inquisitive and receptive, hence lifelong learners.

Square

Mercury square Jupiter can render it difficult to focus and be wordy. They might not be detail-oriented and tend to commit to much more than they can deliver. Their expansive imagination can, however, lead to remarkable insights if controlled. They need to learn to put their ideas on firm ground so that they become pragmatically successful.

Trine

This quality gives a mix of intellect, curiosity, and optimism. These individuals are articulate communicators and natural philosophers. They attract opportunities by virtue of their enthusiasm to learn and speak. They have a broad vision, and they coexist with different people.

Opposition

Mercury opposing Jupiter can lead to overconfidence in opinion and a propensity to overlook details. They might struggle to balance reason and belief. This aspect also grants them the ability to see many sides, and they are excellent debaters and critics.\

6. Mercury-Saturn Aspects

Conjunction

Mercury and Saturn together make for a responsible and serious-minded person. They are practical and analytical thinkers and precise communicators. They perform well in roles that require deep concentration, such as research work, law, or engineering. They tend to keep their talk quiet, opting for depth more than superficial chatter. They may struggle with doubt as they do not feel like they are as expressive as others, but after some time, they are clever and respected speakers. This placement inspires patience and endurance in education.

Sextile

This aspect provides an innate balance of intelligence and control. These are responsible, rational, and orderly in their thought patterns. They possess effective communication skills, blending reason with clarity. They are effective organizers and excel where planning and patience are required. This aspect is good for academic success and a systematic method of tackling problems.

Square

Mercury square Saturn makes it hard to verbalize ideas, become negative, or develop blocks in thinking. Such individuals are usually insecure in communication or feel repressed in expressing ideas. They think too much, leading to pointless worry. After they overcome their thought blocks, they have a strong, analytical mind with deep insights. They must learn to trust their mind and speak with confidence.

Trine

This aspect provides disciplined thinking, excellent concentration, and practical intelligence. They are slow learners, excellent researchers, and strategic thinkers. They are able to break down challenging topics into simple-to-understand concepts, making them excellent teachers. They approach life with a realistic and mature mindset, which allows them to work towards long-term goals.

Opposition

Mercury opposition Saturn creates tension between intellect and structure. They can be insecure about their intellect or struggle with free communication. They can be challenged in school early on but develop mental toughness later in life. With determination, they are able to put their cautious attitude into structured effective communication and perform well in areas of critical thinking.

7. Mercury-Uranus Aspects

Conjunction

Mercury conjunction Uranus is a very creative, unorthodox, and innovative mind. They are incredibly intelligent thinkers and love change and innovation. Their communication is not typical, yet they are truly brilliant. They can have unexpected flashes of intuition or genius moments, and as such, make excellent inventors, scientists, or revolutionaries. They may not be as good at continuity or find conforming to formal learning difficult. Their quicksilver minds require incessant stimulation.

Sextile

This placement brings creativity, quick thinking, and adaptability. They are liberal and liberal-minded in their communication. They enjoy learning new concepts and are innate problem solvers. They are excellent at grasping abstract ideas quickly and are thus excellent at science, technology, and futurism. They enjoy intellectual stimulation and are drawn to innovation.

Square

Mercury square Uranus provides an erratic, rebellious mindset. Individuals with this position have sharp minds but are impatient, haphazard in thoughts, or undisciplined. They don't enjoy discipline and prefer learning in a different way. Despite being innovative, they must learn to translate their ideas into practice. Meditation and being aware of the surroundings can ground their mental energy.

Trine

This component gives a marvelous, unconventional intellect with inductive intelligence. Such individuals learn rapidly, having an easy time to understand abstract concepts. They are successful in changeable environments and enjoy debating fresh ideas. They communicate with electric and intriguing ease, often exciting others with their vision of things to come.

Opposition

Mercury conjunct Uranus creates a tension between conformity and revolutionary thinking. These individuals will struggle with sudden shifts in mind or difficulty with keeping pace in systematic communication. They are very intelligent but will struggle to blend in with societal norms. Getting the skill of balancing their innovation with discipline makes them utilize their mental genius efficiently.

8. Mercury-Neptune Aspects

Conjunction

Mercury conjunct Neptune allows for imagination, intuition, and creative expression. These individuals have a poetic, dreamy mind and excel at artistic endeavors like writing, music, or the films. They think abstractly and are drawn to spirituality or mysticism. They may be troubled by logical reasoning or be susceptible to deception, either from themselves or others. Keeping their ideas grounded in reality helps them deal with their very creative minds.

Sextile

This trait makes intuition and intellect closely related. Individuals with such a trait can beautifully blend logic and creativity and make great storytellers, poets, or spiritual educators. Their communication style is gentle, compassionate, and inspirational. They have the power of empathy and can put abstract ideas in a beautiful way.

Square

Mercury square Neptune can confuse, misinterpret, or blend fact and fantasy. Such natives may be afflicated with mental fogginess, daydreaming, or dishonesty. They must guard against misunderstandings and clarify their thinking. Critical thinking will help them to focus their ideas and communication.

Trine

This aspect enhances creativity, intuition, and deep insight into emotions. These individuals have an almost psychic ability to pick up on unspoken thoughts and feelings. They express themselves in a creative manner and are likely to excel in the arts, psychology, or healing professions. Their minds operate on a symbolic level, so they are naturally gifted at creative storytelling.

Opposition

Mercury's opposition to Neptune is a challenge between logic and fantasy. These people may have an issue with clear seeing, becoming lost in idealism or wishful thinking. They are highly creative but need to be careful not to lose their grip on reality. Learning to balance imagination and practical reason allows them to harness their gifts.

9. Mercury-Pluto Aspects

Conjunction

Mercury conjunct Pluto produces a penetrating, intense mind. These people are deep thinkers who need to know the truth about everything. They're drawn to psychology, mysteries, and uncovering hidden information. Their words are potent, so they're strong communicators. They can, though, obsess over a topic or have trust problems. Learning to be constructive with their insights makes them great researchers, strategists, or leaders.

Sextile

This aspect brings intellectual intensity and insight. These individuals have a natural ability to dissect and uncover hidden truths. They are excellent at research, strategy, and persuasive speech. They often excel at professions that require deep psychological understanding, including therapy, criminology, or investigative journalism.

Square

Mercury square Pluto can create deep-seated mental battles, obsessive thinking, or a need to control through communication. These individuals may have control issues in communication, as they have strong opinions and may resist changing their minds. It helps them to develop healthier communication patterns by learning to take on other perspectives and not use control tactics.

Trine

This aspect provides the natural ability to cut through complex issues and understand deep truths. Such individuals are intuitively insightful and persuasive and become effective psychologists, writers, or leaders. Their words carry weight, and they have the ability to transform others with their words.

Opposition

Mercury opposition Pluto creates issues of mental control and black-and-white thinking. They either have difficulty trusting what others say or must investigate hidden motives behind everything. They may also have difficulty expressing themselves for fear of revealing too much. By opening up to communicate and releasing the need for control, they can constructively use their penetrating insights.

[haithhegimp]

batfamily headcanons please 🤲

ooohh i don't think i have like especially unique or cool headcanons but im happy to share them! thank you so so much for asking!!!! most of my headcanons are inconsistent/change based on what fits for the story im writing/art im making but here are some of my common ones!!

Bruce

When I feel like writing/thinking about Good Dad Bruce:

autistic as Fuck. his special interest is crime fighting.

bisexual but thought that everybody was until he started crafting personas to fit social norms and was like "Huh"

(part headcanon, part character analysis, and lmk if you want a rant about this) uses batman as a form of grieving and part of the reason he continues being batman is a fear of losing his grief

When I feel like writing/thinking about Bad Dad Bruce:

genuinely thinks that hitting his kids is fine

narcissist

control issues

Alfred

his waffles are bad on purpose, he gives them to the batfam when they have pissed him off

used to accidentally fuck bruce up when he was starting out as batman because alfred is used to being a field medic and having to rush his work

(and when i feel like writing bad guardian alfred) neglectful/abuse enabler

Dick

he CAN cook and he DOES cook, he just sometimes... forgets to get everything he needs and would rather eat instant shit to save time

travels regularly because he never grew out of that from circus life

does handstands when he needs to think about something really hard

size kink (kori)

learned how to whistle like an actual robin for funsies

was NOT a good kid in school but very much acted like it and had amazing grades so teachers couldn't blame him when he fucked shit up

needs to have some kind of white noise/background noise to fall asleep

???? sexuality where everyone thinks he's bisexual and he'll get with whoever he likes but also has absolutely no clue what to call himself

tim and damian are his favourite siblings

most acrobatic in the family (obviously)

Babs

control freak (affectionate <3)

coffee addict but for a very specific Kind of coffee and gets offended when others make jokes about her liking the wrong kind

autistic as FUCK. her special interest when she was younger was batman. not sure what it is now though.

bisexual

weirdo who doesn't move at all in her sleep. like she'll go to bed lying down unreasonably straight and wake up in the exact same position

smartest in the family (bruce is a close second though) (and obviously best with tech but thats not a competition in the slightest)

Jason

part afro-brazillian from willis' side

loves all of his parents :(

no all-caste (im so sorry i think theyre very cool but i like jason more without it)

wasn't in the theatre club but wanted SO badly to be

sucked at history but was an academic angel in everything else

food insecurity and hoarding tendencies

amazing at cooking

likes learning languages for fun

insecure as hell in general

??? sexuality where everyone thinks hes straight and/or ace but he's so down bad for literally anyone who is remotely hot and nice to him

music taste can Never stay the same but its always things that are super intense in one way or another. whether that's emotions or energy or production, it just has to be intense in some way.

neat freak about his personal spaces

best brawler in the family (and best shot but thats less of a competition)

Cass

(after she's learned how to talk) likes going nonverbal when one of the batfamily pisses her off and accuses them of ableism (lightheartedly) whenever they try to get her to talk to them

has fun trying new foods. she likes new foods

tim and duke are her favourite siblings

when missions are easy and she knows no one will get hurt, she likes doing things in unnecessarily cool and flashy ways to make the others jealous (they are Not as good as her)

the best physical fighter in the family

genuinely doesnt realise how fucked up she is half of the time

loves all of her parents :(

gay. homosexual. lesbian. the most gay ever. women lover Ever. you will not find a single girl more down bad for girls than cass. (also vaguely on the ace spectrum)

Steph

secretly/unknowingly an academic whiz but has adhd and dyslexia and/so the school system fucked her over

genuinely doesnt realise how fucked up she is most of the time. likes to say that shes the "normal (and funny) one" and the rest of the batfam will side eye her and her trauma so hard

the best prankster Ever. no one can beat her.

#1 bruce hater (jason is a very close second)

jack of all trades (and second best brawler. if she had jason's size then they'd be equal)

bisexual but falls so hard for whoever she's crushing on that she goes through phases of thinking "maybe i am actually straight/gay"

really not consistent but sometimes i like headcanoning her as a trans girl

guilty hatred for blues clues. as in she's seen clips and people talking about the show, and she thinks that it seems nice, but she absolutely refuses to watch a single episode or interact with it. she doesn't like it but feels bad about not liking it.

Tim

sometimes people mistake him for having narcolepsy

part vietnamese

listens to nightcore and vocaloid (kaito is his fav)

dick is his favourite sibling

disaster bisexual in every meaning of the phrase imaginable

surprisingly good at cooking (he likes doing it for relaxation)

has like 15 different puzzle/brain-teaser games on his phone and is on level like 5000 on all of them

best at detective work in the family

Duke

i actually know so little about him its a crime. so i barely have any headcanons :(( i am learning slowly!!!!!! but yeah these hc's are probably really ooc

cass is his favourite sibling

hates being the only one on the dayshift

he and babs are child genius buddies

has the most batshit (ba dum tss) insane ideas that he spouts out of absolutely nowhere

??? sexuality in the way that he's only dated girls so far but thinks gender can fucking die in a ditch

Damian

wonder pets enjoyer and would die before admitting it

literally looks in the dictionary to find new things to say

absolutely no one knows how and where he picked up a slight british accent, not even himself

gets accidentally rich off of commissions when he started doing them for fun

he is That Kid you see worked on shit in movies as a cameo artist and youre like "HOLY FUCK A TEEN MADE THAT????"

has watched all of the lion king tv shows and has Strong Opinions about them

horrible insomnia/sleep deprivation that absolutely no one notices until he starts stumbling and wobbling and the fam is like "damian when the fuck was the last time you slept in more than 1 hour bursts"

anime enjoyer

young and still figuring shit out but like thinks he might be demiro aspec

hope this was interesting if you read the whole way through, lmk what your own headcanons are!!! and have a wonderful day anon <3

[machine-saint]

re "fixing the finding a lost cat in the alps"

i think there's an error here in that this isn't "fixing" the game because a cute unchallenging game isn't something that is broken unless the purpose of art is universally to challenge norms and make a statement, which is untrue. you might as well talk about "fixing" stardew valley by making it about taking advantage of the war that's happening/happened in the background to foment communist revolution with the protagonist growing crops for the proletariat or whatever.

i also think that "game where the protagonist is a Bad Person and you are expected to think that they're a Bad Person and their motivating goal is in doing Bad Things" is a concept that sounds better in the pitch than in reality. you could make it work but it's tough. it's hard for DE to be a game that's so intensely political and has a point of view but doesn't also make me want to claw my fucking eyes out

ultimately it feels like we've gone past just being able to say that the original post was "cringe" and eyeroll-inducing and into this situation where dunking on it has become a competitive sport and I don't like that because it leads to analysis being ungrounded in anything other than "what gets the most e-points"

[literaryvein-reblogs]

Writing Notes: Your Intended Audience

Intended audience - the demographic that writers expect will read and interact with their workーwhether it be an article, research paper, or book.

When reflecting on your intended audience, consider factors such as age, geographic location, culture, and education.

Your intended audience may be a wider, general group of people from different backgrounds or a narrow, specific set of individuals with similar interests.

For instance, journalists write for the general public, so their intended audience is often more diverse than those who write single-story genres, such as science-fiction novels.

How to Identify Your Intended Audience in Writing

Identifying your intended audience starts with research:

Establish your purpose: Before researching your intended audience, ask yourself what you want to achieve with your content. Are you aiming to educate, persuade, or entertain? Establishing the purpose of your piece will put you in the best position to identify your intended audience.

Review competitors’ content: Analyzing your competitors’ readerships is a simple way to start researching your intended audience. Considering what did and didn’t work for your competitors can help you better understand how to engage with your intended audience.

Conduct an audience analysis: Audience analysis is the process of researching your audience and developing writing strategies that appeal to your target demographic. Outline your target age group, education level, and geographic location when developing your audience analysis to gather as much background information as possible. From there, research content forms that appeal to your intended audience: Social media is a great source for reviewing the type of content different demographics enjoy. As you learn about your audience, outline their knowledge of your content topic and their attitude toward it.

Expand your reach: While it’s important to identify and research your intended audience, it’s also a good idea to consider secondary readers—individuals outside your main demographic who may also read your content. Understanding different readerships can help you expand your reach as a writer and help you promote your work across a wider audience base.

Tips for Writing for Your Intended Audience

After identifying your intended audience, it’s important to develop writing strategies that align with your demographic.

Create an audience profile: An audience profile creates a detailed image of your intended audience, outlining your readership’s general likes, dislikes, attitudes, education levels, and geographic location. Creating a clear image of your intended audience will help you organize your writing in a way that appeals to them.

Develop areas for connection: After creating your audience profile, review it to highlight potential areas for connection. Finding commonalities between you and your readers provides you with the opportunity to share relevant experiences and develop a personable tone. Finding common ground will also help you establish credibility, as readers are more likely to trust you when you share and reflect.

Provide value: Regardless of your intended audience, it’s important to provide value to your readers. Solving a problem for your readers or providing an interesting story keeps your audience reading and makes your content stand out from the competition.

Be engaging: Along with providing quality information to your readers, it’s important to keep them engaged. Incorporate sensory details to create vivid images in your writing. You can also use terms that are popular with your target audience to maintain their attention.

Examples of Intended Audiences

Several factors define an intended audience; while writers with a specific audience categorize their readership by occupation or lifestyle, most classify their general audience by age. While there are many types of target audiences, here are the most common in fiction:

Children: Readers under the age of twelve are the target audience for children’s books. However, within this category, there is a wide spectrum and range of writing styles. For example, books for preschoolers have more pictures and interactive elements than chapter books for children ages eight and older.

Young adults: Early tweens and teenagers comprise the young adult (YA) readership. While anyone can read YA books, the intended audience for this category is readers between twelve and eighteen. Often, YA fiction uses the coming-of-age narrative to reflect common adolescent experiences. Learn more about literary themes.

New adults: New adult (NA) fiction focuses on readers between the ages of eighteen and thirty. In NA fiction, protagonists, or main characters, often encounter obstacles that individuals in early adulthood experience, such as leaving home, starting a new career, or finding love.

Adults: Adult fiction audiences are thirty and older, and therefore the writing style for this demographic is often worldly and more complex. In fiction writing for adults, the protagonist typically has reflective and introspective inner thoughts. The themes of the story are also mature and relevant to readers who have more life experiences.

Intended Audience in Marketing vs. Writing

In marketing, the intended audience has a different meaning and purpose than in the literary world. In marketing, an intended audience indicates the target consumer for a specific product or service. Marketers research a company’s target market to develop a business plan and marketing strategy that encourages potential customers through the buyer’s journey, or the process by which every potential customer decides on a product or service.

In literature, an intended audience refers to the demographic that a writer expects to read and interact with their book, short story, academic paper, article, or novella.

Understanding your intended audience before you begin the writing process will help you curate and present your content understandably and engagingly.

For instance, if you’re writing for a younger demographic, you may use shorter paragraphs and chapters to maintain their attention span.

However, if your intended audience is older and accustomed to academic writing, you may choose to write longer, more complex paragraphs.

Thus, the target group influences numerous aspects of writing, including word choice, length, tone, and style.

You can also better connect with your audience on a meaningful level if you understand who is reading your piece. Researching your intended audience will help you find common ground and include impactful details that are relevant to your readers.

Source ⚜ More: Notes & References ⚜ Writing Resources PDFs

[gabrielsbubblegumbitch]

I’m sorry but can you write more stuff about Vox being a gaslighter? I’m actually obsessed with your analysis

Thaaanks I'm obsessed about them too~ 🩵❤️

So, Vox is like the ultimate gaslighter. Manipulation and brainwashing? That's his whole freaking business plan. I mean, come on, the Voxtek slogan is "Trust Us," and somehow, people actually do.

Oh, let's talk about Voxtek - he's the worst, most manipulative boss ever. He's always pulling stuff like withholding essential information for a task someone's supposed to do, then publicly blaming them for screwing up. And he's sneaky about it too, acting all concerned and disappointed instead of just yelling. It makes people feel useless and insecure, so they bust their butts trying to please him and win back their colleagues' respect, never daring to stand up for themselves. Plus, he's a pro at keeping relationships between higher-up managers tense and distrustful by spreading rumors and creating a competitive vibe. And don't get me started on how he's a total hypocrite - Voxtek, like every other company, preaches its values and missions to create this fake sense of safety and purpose, but then he goes and acts against them or lets someone else do so. It leaves people feeling confused and helpless because they can't play the game when the rules keep changing. Let me tell you, Satan might work hard, but Voxtek's HR department works even harder.

And manipulating people on a personal level? Way too easy for him. People who don't know him well enough think he's some kind of genius (bless their hearts), so they give him way too much credibility. It's crucial for him to be seen as competent because that's how he stays in control. That's why he loves to question the competence of his business partners (Not to be that guy, but those numbers don't look great. Are you sure you can handle this? I don't want to waste my money.) or Valentino (Babe, I've got this. We both know you're not great with financial planning.). Thought hardly ever works on Velvette because she's got zero bullshit tolerance.

Now, when it comes to Valentino, Vox has zero remorse about gaslighting him. To him, gaslighting isn't even violence; it's just a way of handling things, all neat and effective. Why bother yelling and arguing when he can just manipulate Val into agreeing with him? It's like what we saw in episode 2. And even when Val has every right to be angry because Vox acted like a jerk, Vox tends to devaluate his emotions (I don't have time to deal with another temper tantrum, Val; You're always so pissy, why can't you just chill?) or tries to make him doubt his own reality (Maybe you'd remember it better if you weren't high all the time.). He hates arguing with Val, but also is unable to admit that he's wrong, so in his mind, undermining Val's ability to call him out on his bad behavior is a way of keeping their relationship healthy. But it's risky because sometimes Val sees through his manipulations, especially when they're about his feelings, and then things get even messier.

I like to think they trust each other when it comes to serious stuff, like protecting each other from outside dangers, but at the same time, it's like Mr. Gaslight Gatekeep Girlboss is married to Mr. Manipulate Mansplain Manwhore - you never know if he's being genuinely nice or if he's trying to get you to do something.

[licorice-and-rum]

SOC and Neoliberlism

So, as promised, here it is my analysis of Six of Crows and how neoliberalism is amazingly portrayed in Ketterdam, and how the city is an example of what happens in a community that is not provided for.

Before we begin, I wanted to say that English is not my first language, and, considering I read SOC in Brazilian Portuguese, I might translate some names literally or differently from the English version but I think it's manageable to read and understand my point. If not, I'll edit the text.

The first thing we have to understand is how neoliberalism works and the theory behind it, and then we'll talk about how it's portrayed in Ketterdam.

So neoliberalism is a theory born more or less at the end of the 20th century (70s-80s), and it finds its roots in laissez-faire capitalism, meaning that it's a political current that tries to suppress and/or eliminate the State's influence from the market. The neoliberalist view understands that the market can supply by itself the population's needs without help or limitations imposed by the State.

The thing here is that most people listen to this and think neoliberalism is about electronics, cars, and other stuff. The truth is, that neoliberalism aims to suppress the presence of State-run facilities in ALL corners of society, such as health care, housing, water access, electricity, etcetera.

So, we can use the American and Brazillian health systems to understand it better, for example:

In the US, the ones providing health care for the population are great corporations - they decide the price of care, they work together with pharmaceutical companies to define medicine prices, and the laws that bind them are pretty much only offer and demand. There is almost none State intervention to provide the population with accessible health care.

However, this brings problems, of course: not everyone (actually, most people) has real access to health care simply because they can't afford it, or they can't afford it without taking a big financial hit, which threatens their other basic needs, such as food, housing, water, electricity, etcetera. Not everyone can provide for their medical needs, such as diabetic and disabled people.

That leads to:

(a) an increase in poverty;

(b) a decrease in educational levels - if you don't have the means to pay for higher educational levels because of health care debt, or if you're sick and need to go to class and tough through it but you're not really learning anything, and so on, which leads to a major workforce in base level production and a minor class who has access to this education;

(c) an increase in overworking people - meaning that we have a lot of people taking on several jobs to be able to pay for things like health care, which increases the competitiveness between people, making individualism levels go up and breaking up human beings' natural sense of community.

I could also talk here about how this breeds isolation and increases the potential for mental health problems but I think you got what I was saying.

On the other hand, we have the Brazilian health care system (SUS), which is a universal gratuitous medical care service through the whole country. Its purpose is not profit, it's providing health care for the community, so therefore, any SUS unit is bound by State law and run by the State. By law, every SUS unit must provide for anyone who enters its premises in need of medical care. Everyone, Brazillian and foreigners, poor or rich, must be treated if they need to. It's the law.

Of course, that doesn't mean it's all rainbows and flowers, there are definitely many problems in SUS. However, what I'm trying to showcase here is that, when the needs of a population are met, the population itself is more resilient, their life quality goes up and so does their participation in their community.

On the other hand, in neoliberalism, when the State is absent from these areas of community service, the market is, in theory, the one providing for the community. In practice, however, what we observe from neoliberal policies in cities with a great poor population in Latam for example, is that when the State doesn't provide for the community, the market is unable to step up for them because of their obscene prices.

The poor population that doesn't have their needs met by the State or the market sees a great boom in criminal activities within their spaces. That's mainly why criminal organizations are so present in slums and favelas throughout Latin America: criminal organizations are a way for the community to provide for themselves and, as a means to become more powerful, they provide for the community in exchange for their services (not to say they do that for the good of their hearts, of course not).

It's why it's so common, for example, that criminal organizations such as PCC in Brazil pay for kids from favelas to undergo Law school, for example.

And that's is where I wanted to go to start the conversation in SOC: one of the main traits of Ketterdam is the Barrel and, in the Barrel, we have the presence of many criminal organizations, such as the Dregs, the Dime Lions, the Menagerie staff (not the girls, ofc), etcetera.

This, as observed by Kaz himself, is one of the only ways to survive on the Barrel - you filiate yourself to a gang because you need to be able to provide for yourself and, more times than others, for your family as well.

Kaz's story is actually a perfect example of how Ketterdam is the representation of America in the early 20th century in full policies of laissez-faire (neoliberalism): as we can see in Titanic and many other historical fictions, the said American Dream had people believing the US to be this economical paradise where they could all enter the market and become millionaires.

The result of it is the Great Depression, of course, but I'm getting ahead of myself here.

When Kaz and Jodi leave Lij for Ketterdam, Jodi believes he'll become a merchant - which is a pretty common belief of those who arrive at Ketterdam, as Pekka Rollins and Kaz himself state in Crooked Kingdom.

The reality of it, though, is much harsher, because the truth is that when you have a market that controls everything, as we see in Ketterdam with the Merchant's Guild (I think that's how it's translated?) and the Stadwatch as a police force, you see perfectly how neoliberal policies really work in real life:

You have a higher class who controls the market and the riches (question: who do you think got the money Shu Han sent to Ketterdam at the beginning of the first book: the people of the city/country or the merchants in the "government"?), and a lower class that, without support from the State or the market to have their needs met will turn to their own means to do so.

So you have the trafficking that brought Inej to the island, the unlimited gambling that Jesper was trapped in, the cons Jodi and Kaz fell for - it's all product of liberal policies.

And so, you have Ketterdam and its neoliberal policies (:

(I really love to make this kind of analysis, please, if you have something you want me to talk about, don't hesitate to ask)

[cenorii]

Wesker: personality

This is my psychological analysis of the character, which includes important details of the story, an analysis of the decisions they made and the concept of the phenomenon of «Guiding Fear». Contains spoilers!

Even if you know lore 100%, you will be able to learn something new from my thoughts

I did this to practice analyzing personalities and reliably prescribe my own characters.

[These are all my personal reflections that I have been accumulating and analyzing for six months. You can see the same analysis with Chris here. In Wesker's case, I dispel the myths that he is evil-evil and crazy, it's not that trivial here... Thanks to everyone who reads this, I really appreciate it and it's nice to know that my thoughts are of interest to someone!]

The most difficult subject of all. An attempt to embrace the immensity. He is infantile and the desire to prove this quality forced me to write such a huge article.

Wesker embodies the fear of losing himself, the anxiety of being someone he is not. He knows nothing about himself from the beginning, neither his Spencer-prescribed destiny nor his real name. As he tries to resist and exercise his individuality, he is eventually confronted with the truth that his every move has been pre-planned, never answering the questions: where are his own decisions? Where is he himself? What is really his?

I chose this fear for Wesker for a reason. The fear of losing himself can cause a person to purposely distance himself from others and not allow anyone to get close to him. He strives to shield himself from everyone, and we can observe this in his desire to be alone. Outwardly, such a person may appear indifferent and cold, even indifferent, so as not to give away to others (and to himself) his true feelings and needs. Wesker believes that it is right not to show anyone that something matters to him, otherwise he will develop weaknesses. After all, what people hold dear can be manipulated. And he doesn't want anyone to have control over him. He hates being controlled, so his surroundings know the bare minimum of information about him.

Who's Spencer? One of the founders of Umbrella, to put it succinctly. A man who is obsessed with identical mansions and mysteries and immortality and creating «perfect humanity». Rich and powerful.

But let's get to Wesker's story. A lot of things happened to him in his 48 years of life.

First of all, I want to point out that at an early age he was taken from a family that Spencer believed had a unique combination of intelligence and genes. But he wasn't the only one who was treated this way as part of «project W» (the experiment to create the perfect human). There were hundreds of children who were later given the surname Wesker. Until their adulthood, they received the best education, living in a boarding school (presumably), and were selected to be the best.

The children, being a blank slate, absorbed Spencer's teaching, being brought up according to his ideals. Their lives were pre-scripted, every step of the way. Those who were unremarkable were weeded out. Competition, anxiety. The lack of a normal childhood could breed a fear of losing oneself in every Wesker, for life was controlled. Personal boundaries and choices were absent, Spencer's worldview was pounded into everyone's head. Children were also distorted with notions of right and wrong, forced to be emotionally detached from a non-ideal world. This upbringing has produced people who have no empathy for others, empty machines with no personality of their own, ready to perform perfectly in any job in which they find themselves successful. They see the world through Spencer's eyes, but not their own.

In the end the best were 13 people, where number 12 was Alex Wesker and number 13 was Albert, the one in question. Someone who really always wanted to see the world with his own eyes, wanted to transcend.

The 13 candidates, following Spencer's plan, had to mature before moving on to the final stage of project W - injecting themselves with a special prototype virus. The power that this virus can bestow is so great that an immature individual, according to Spencer, has no right to possess it. In theory, this virus should improve a person, make him perfect, but in fact it turned out to be very selective and killed 11 candidates out of 13. Only Alex and Albert survived. Alex didn't gain any strength, because at the time of the injection she was sick, and the virus cannot improve a weak organism. But her half-brother was lucky, and the virus endowed him with all possible positive properties, changing his body and turning him into an almost immortal creature, looking completely like a human. That is, outwardly, except for the color of his eyes, nothing had changed in him. At the time of the injection, they were both 38.

I don't believe in theory that he lost his «humanity» due to mutation. On the contrary, he was never «human» in the classical sense of the word. He, like the others, was raised not to show empathy for others and was indoctrinated to believe that he was superior. Wesker had not changed, but because of his newfound freedom, he was no longer constrained by the limits Spencer's upbringing had placed on him.

When Wesker was 18, he was sent to the «Umbrella Executive Training School» with his future friend William Birkin, who was 16. They were research associates. As one could guess, the stress didn't end with his childhood, it coexisted with it. Following the text from his report, Wesker continued to feel like a mere toy in the hands of Umbrella, and further in the hands of Spencer, he literally raved in every paragraph about the old man. And to get out of this state was impossible from his words.

He and Birkin were led to Lisa Trevor, a subject who had been physically and psychologically abused in this School for many years. The horrible picture that opened before them, gave Wesker confidence that he could be in her place if he did his job badly. But he had no idea that he'd always been there, that every stage of his life was Spencer's experiment, just not as ugly.

Wesker wrote in his report: «We had two choices: succeed in our research... or lie here and rot like her. Thus we had only one option. This woman tied to a pipe touched something in our minds»

These thoughts are literally a revelation of his subconscious fear that has haunted him since childhood. A manifestation of humanity.

When Wesker entered this School, he felt freedom and saw the horrors of science for the first time. Perhaps a turning point in his life, for in order not to lose that little freedom, and his life, he had to do as he was told. Had to adjust and ignore the rationalism screaming inside. Working there greatly affected Birkin and Wesker, but Wesker had to transfer elsewhere to get more information about Spencer and also because of the realization that he had reached his research limit. When Birkin started studying the G-virus, Wesker realized that it was beyond his knowledge. Although he was good at science, he didn't want to do it all the time, he wasn't looking to improve his skills and knowledge, reaching for something else, as if trying everywhere, trying to find his place.

Close to the age of 38, Wesker gets a job in a special police unit as Captain of the S.T.A.R.S. Squad and a double agent. But he was already then pursuing a personal goal and found himself a triple agent. His goal was not simply to test bioweapons on members of his squad, as the assignment stated, but to escape with the results to another organization. The only way to break free from the influence of Umbrella, which is why he gave up his best people so easily.

It's unclear why he planted supplies on Chris in a difficult moment and helped him in every way he could if the trial was supposed to go «natural». Perhaps he wanted Chris to 100% make it to the final trial, but Chris was doing fine without it. Maintained the image of the captain? Game rules? Anything is possible. I'll use the code word «WX» to note this behavior, because I'll come back to this topic a few more times. «WX» stands for Wesker's penchant for actions that do not conform to his basic behavior, including helping others that does not bring him any personal benefit or benefit. In other words, good without any reason.

At the mansion, Chris and Jill get rid of the bioweapons in their path and make their way to the lab, where they catch Wesker off guard. There are 12 endings in the game, but only the one where Wesker is stabbed in the stomach by the Tyrant is canonical, as that is the ending depicted in Umbrella Chronicles, where the story is told on his behalf.

He survives by regenerating from a pre-injected prototype virus, but it's unclear if his death was part of the plan. His first report states that Wesker planned his temporary death from the Tyrant, but in subsequent retellings of this moment, I began to question how relevant this report was. His reaction and facial emotion shown in the re1 remake described surprise. But he couldn't be faking it at that moment, because he already had his back turned to Jill and Chris. Considering the way Wesker in Umbrella Chronicles describes his death, it seems like he really didn't expect this. Something didn't go according to plan. He didn't plan for this kind of trauma to activate the virus within him.

The point about the prototype virus is also worth mentioning. Birkin, on Spencer's orders, misled Wesker by telling him that this substance was developed specifically for him. That is, Wesker did not know the truth and details about having a huge probability of simply dying from the injection. Judging by the information in the notes, if Wesker had not injected it into himself, the virus would have entered his body in some other way, it was inevitable. The remaining 12 Weskers were injected with the virus, some by force, some at the request of a friend, and some under the guise of vaccination.

Let's take it a little further. Wesker was declared dead and moved on to another organization. Now his plan was to get rid of the sinking ship that is Umbrella. But why was he so intent on destroying it? It could have been a personal vendetta, after all, it was Umbrella that had manipulated his life and taken away his freedom. It was also a way to prove to his new organization that he was worth something.

By executing his plan, he inadvertently helped Chris and Jill, who were seeking the same thing. I'd call it «WX», but since he was pursuing a personal goal for his own benefit, it's 50\50.

Then in re4 he gives Ada the task finds the amber with the parasite Plaga. Considering that Wesker moves quietly around the island in the remake, it's odd that he didn't get that amber himself. With the power and speed from the virus, he took it all on the shoulders of one Ada, who was also infected during the mission, which only wasted his time. Didn't want to get his hands dirty? Maybe. But if he had gotten them dirty, the mission would have been completed faster, and isn't that a tactical advantage?

In the remake, he manifests «WX» (DLC Separate Ways) when he shows up at just the right moment for Ada and saves her from the ganados. After likely killing them with a gun, he takes a passed out Ada to Mendez's bedside, where he gives her a temporary recovery shot (or draws her blood?) But you know what's even weirder? He purposely chose a comfortable place for Ada, rather than laying her down on the ground somewhere. He was also there with her the entire time she was lying unconscious. I'd put an exclamation point on that weirdness, because... why? First of all, why did he save her when he could have continued the mission in her place? Recall Code Veronica, there Wesker arrived on the island with his HCF squad, but then we find his soldiers infected. He showed no concern for them and actually continued the mission on his own. Second, why did he keep sitting there? To scold and pathos leave?

He envisioned the option of Ada's possible betrayal and later stole Krauser's body, from which he had already extracted the Plaga sample, but he saved her anyway. Why? All of Ada's subsequent tasks on the island he could also have accomplished on his own and much faster. It's not like he was very busy if he allowed himself to sit with a sleeping Ada. The next meeting with Ada takes place on the elevation. Wesker brings her a case, pointing a gun at her. What is this gesture for? I don't think he sees her as a threat. Maybe it's a way to lend weight to his words, but doesn't he consider his authority absolute? He's a much bigger threat than the gun in his hand, so it's an odd action that makes him seem insecure.

After Ada's betrayal, one of Wesker's allies informs him that her helicopter can be attacked, but he refuses, calling it her "little act of defiance". Thus, he gives someone the Plaga sample she stole, and also spares Ada herself. It's «WX», though he could have gotten rid of two problems at once - the traitor and the competition.

We are now transported to the future, in the DLC for Re5 – «Lost in Nightmares». Here's where the fun begins.

DLC reveals to us that something has been bothering Wesker all his life, and that something is a subconscious manipulation that has been psychologically programmed into every Wesker. The so-called «Spencer's presence». It was a defense mechanism that constantly caused a sense of anxiety and a desire to seek out Spencer, to obey him. But this defense stopped working as soon as the old man met his prodigal son and told him everything. Wesker learned from him the whole truth about himself and about «project W», that his whole life had been manufactured. Then the defenses in his head were destroyed and he quietly killed Spencer, appropriating his dream for himself. He failed to deal with the realization of the truth, taking his dream of becoming God and creating a perfect humanity. An infantile fantasy of an unjust world that needed to be changed to fit his ideals.

In that moment, he faced his fear head-on. There she was - the cause of his fears, the person who had gotten into the depths of his mind, into his innermost being. Spencer. And now this old man was lying bloody on the floor. Perhaps Wesker should have been relieved and finally started living the life he wanted, not this old man. But he had taken Spencer's dream for himself, thus, once again acting against his will. In doing so, he didn't walk away from the problem, but exacerbated it without even realizing it. Wesker must have guessed that he had some problems, but his inflated ego that prevented him from thinking about it, screaming that he couldn't have any flaws. The problem became a hole that he tries to fill with things like this.

Whereas other characters conquer their fears by facing them, Wesker drowned in them, unwilling to change anything. His entire personality was built on the horror of losing himself, and when he found out that he basically had no self all his life, he lost his mind. He decided, since this world was unfair to him, then he needed to completely rewrite it and turn it into his own utopia, in which he would be whoever he wanted, untouchable, whom no one would point out and control.

However, thanks to the re4r (DLC Separate Ways), we now know that similar thoughts haunted Wesker even before he met Spencer. His desire to change people and start a new era he expresses after the credits. With this, the writers patched a few plot holes that appeared after re5. Now Wesker sounds like he didn't assign Spencer's goals to himself, but even before meeting him, he decided on a vision based on his upbringing.

Unfortunately, there is a long known scripting problem re5, because Wesker was not planned as a character who will survive the events of this game, so his motivation sounds stereotypical and stupid, because his plan and should not have been realized. Must be in the remake they will fix this flaw, because the beginning has already been made. His moment of frustration after killing Spencer is interrupted by Chris and Jill coming up. Consumed by rage, Wesker is seriously trying to kill Chris this time, or he was playing with him again, knowing that he would not oppose him. After saving her partner from death, Jill pushes Wesker out the window, falling down onto the rocks with him. After falling off a cliff, Wesker obviously survives, but also saves Jill. Why not just leave her to die? Why treat her and then plan to make her a test subject? Aren't there other healthy people out there? Stupid and empty revenge is not in his character. This is just another manifestation of «WX» and his obsessive desire to cling to the past.

I don't have much to say about re5, because Wesker died there, or we were made to think so. The only thing I will mention is his unhealthy attitude towards Chris. He displays it at every chance he gets. The notes about Wesker in Umbrella Chronicles state «As a spy he held the concurrent post of S.T.A.R.S. Captain and has been impressed by Chris' combat abilities since then», and during the events of Umbrella Chronicles, Wesker said the phrase «Chris, it appears our fates are forever intertwined». In the re1 remake and Code Veronica, he openly stated that Chris was «his best man» in a sort of unobtrusive admiration. It's no longer possible to perceive Redfield as separate from Wesker.

Each time he points a gun at him, Wesker never takes a shot on target. In the battle on the airplane, he points the gun at Chris without even putting his finger on the trigger. Such a good opportunity to kill him, to get rid of the enemy for good, and he just stands there holding a gun he's not even going to use. Just take the shot and it's over, but no, he's standing there babbling on as if it's actually that much more important to him. It's like Wesker was looking for an opportunity to vent to the very person from his past. It's reminiscent of the moment he pointed the gun at Ada. It's like he was trying to add weight to his words, to show the importance of what he was doing.

In Code Veronica, he decided to play with Chris instead of killing him. So many opportunities were missed, as if he couldn't physically hurt «his best man». Chris is Wesker's only drop of common sense. If he was sure of what he was doing, and also sure of himself, he wouldn't have left Chris any chance of survival. He would have killed Redfield at the first opportunity, but he stands there every time and doubts what he's doing. Chris is a kind of controlling element to him that constantly makes him hesitate.

And this strange hatred for Chris also raises questions. Maybe he hates him because he was jealous of what he owned? Something that cannot be obtained with money. Support, understanding, the love of a sister and close people, trust. Wesker compulsively convinced himself that he was not made for such things, for even having a sister, they did not possess affection. From the beginning he had no friends and his only companion was Birkin, though their relationship could hardly be called a normal friendship. He had no family or loved ones, and the only support he received came from «patrons» who were actually agents of Spencer and Umbrella. Seeing the Redfields supporting each other in difficult moments, being heroic, Wesker truly realized that he would never do the same. He has no people he holds dear, nor does he have those who hold him dear. There are no irreplaceable people in his worldview, but this connection between Redfields is probably beyond his comprehension. It's a simple human problem, which is why he's so fixated on himself, because if he loses the only thing he has, he'll have nothing left. He's miserable and drowning in his own despair.

While interacting with Chris on the volcano, Wesker first reveals his idealistic, infantile nature, naively dreaming of a better world without war and disease. Losing control of his powers and realizing that he will not defeat Chris in such a state, he decides to overdose himself with Ouroboros, which in the end does not make him stronger at all, but only slows him down, making him drown not only in weakness, but also in his own uncontrollable anger and frustration. Events are moving too quickly and so it can be assumed that his words here are not addressed to Chris, but to himself. After all, in the last battle he claimed to be «saving the world» and now he wonders «is it worth saving?» He dies without knowing the answer.

«However, there is no point in power if it consumes itself» his phrase, well suited to the situation at hand.

Btw, in the original idea, the moment before he died, his eye color would become natural, showing despair and horror. An interesting idea that was discarded.

I would also like to parse his phrases: «Only those with superior DNA will be chosen by Uroboros. Only those fit for survival will be allowed to carry their genes into a new age!» Also, «I don't need anyone else. I have Uroboros!»

Wesker is more aware of how the world works than anyone else. Corruption, betrayal, human vice and filth. He had to participate in it to achieve his goal, had to go through a lot of disgusting people for the sake of getting benefits, himself to sink to their level. Seeing this, he has become disillusioned with people, so he wishes they would disappear, giving way to someone more «worthy» of life. He also renounces everyone, entrusting his fate to his creation, desperate to gain understanding.

His life was cut short at the age of 48 (2009) in a volcano, but that's according to official reports. In theory Wesker and his possible clone are alive now, which we could learn from Umbrella Corps. But I'm not going to tell you about it here.

I failed to mention that at 32, Wesker had a relationship with a woman named Muller. Strangely, she was still alive afterward and had a good opinion of him. Although it would seem that with such a personality it should be the other way around.

She ended up pregnant, and now, as of 2021 in the re8 storyline, their son is 29 years old. I can understand why she might not have informed Wesker about the son, because first of all he might not have approved and made her get rid of him, and secondly she might have lost the ability to contact him, since he was working in secret. But the fact that she kept the baby speaks volumes. That the man she broke up with is genuinely pleasant to her. I mean, if he'd been the way he was at the time of his death, it's unlikely she would have kept the baby. Often victims of violence/abuse get rid of their children, no one wants a child from a tyrant. That's the side of this character that we don't know anything about.

It's hard to imagine how a person who has a fear of losing himself and who distances himself from others has managed to find a short-term relationship at all.

What about his personality? There's a double bottom here.

It's ambiguous. At first you see a stereotypical villain and then a psycho who wants to «save the world» by destroying it, a standard hackneyed scheme, nothing interesting.

But if you look closely, we see a simple man on the verge of despair. With his past behind him, he cannot give up everything and live the way he likes, because he is superfluous in this world. Because of his own fears, he has developed a belief that he has to strive for something in order not to lose himself. All Weskers have been raised to believe that they have a great destiny, which builds an unhealthy and extremely vulnerable self-esteem.

With his fear of losing his identity, Wesker isolates himself from others, creating psychological walls that even he is afraid to penetrate. This may be the reason he broke up with Ms. Muller. She risked getting into places where even his foot had not set foot, so it became necessary to distance himself from her in order to avoid unpredictable consequences.

His dream, adopted from Spencer, actually echoes his deeply buried problem. «Infect people with a virus that will only improve and not kill a select few like him» That is, Wesker dreamed of making people like himself. Isn't it loneliness and desperation that makes people do such things? It didn't seem that he was hungry for «power» specifically, because he already had it in the traditional sense. All the more, based on his words, he did not wish for evil with this gesture, he wished to «save» humanity, knowing that millions would die. For the sake of finding a company «worthy of him», he was willing to risk killing everyone and being alone. Desperate and lost, he began to make bad decisions.

You know, it's been unusually hard for me to see beyond the obvious. I feel like I did the wrong thing by taking it upon myself to judge him without knowing almost anything about him. I originally had a biased and negative opinion of the character. But now I've gone neutral.

What do I see in front of me now? A character disconnected from his own lore. We read about one thing and see something else entirely. And also an unhappy man. Wesker is famous for his reports. They were always interesting to read because of their informative and judicious tone, so it was much more interesting to watch him when he acted in accordance with his reasoning.

Judging from the story, he is able to evoke compassion and empathy in the viewer, but does he evoke it in action? In action, he evokes nothing. He is not even annoying, although a well-written character should evoke an emotional response, but he evokes it only with his story.

Creating something unambiguously negative is not a bad thing. But such a thing should be presented wisely, and it should have a certain kind of backstory, which will only deepen our belief that this object is evil.

But in Wesker's case, things went wrong from the start. Having created a story that resonates in you with an atmosphere of hopelessness, lack of choice, and fear of losing yourself, we see a character that doesn't match that. It's the events of the personal story that create the character, but if the character feels pulled from it, something went wrong in the writing.

If you are creating a character who is supposed to be compassion, the story should help with that, make you feel his problem. The same is true if you're writing someone who is negative and should be disgusting. Murder isn't enough to make a character a villain, the story is the main key. And our victim's story isn't about becoming evil at all, it's about fighting fear, where fear wins in the end, which doesn't fit with the concept of evil evil at all. That's why the player/reader/viewer can't always decide who he is: antagonist? Anti-villain? Who the hell is he?

[The beginning of an optional fragment]

By the way, there aren't enough facts in this analysis, so now we're going to break down the prototype virus that was injected into 13 Weskers. If you're not interested in that, skip to the next section. I haven't previously mentioned the Progenitor, from which many viruses in this universe originated, so the prototype is an unstable strain of the Progenitor, weakened dozens of times so as not to be too toxic. This virus either gives a person immense strength or kills them altogether. Alex stayed somewhere in the middle, because nothing happened to her, but her brother changed a lot.

Wesker has special genes, as well as immunity, that made the prototype fused with him. But activation, according to Birkin's report, requires a stressful situation. That means the hormones released as a result of stress dramatically amplify the influence of the virus, helping the body to initiate the fusion. It's all about hormones, we'll come back to that.

When Wesker received an injury incompatible with life from Tyrant, the hormones produced at that moment triggered the V-ACT process. He went into anabiosis, transforming all the cellular tissue in his body as well as repairing the damage he had sustained.

But having gained strength through a complete reorganization of his body, he was not yet aware of the instability of the virus inside. He didn't know that the prototype doesn't «fix» in his body. Therefore, the strength provided by the virus is not eternal, weakening with time.

So Wesker has to take PG67A/W regularly to re-secure the virus inside and stay strong. An insufficient dose of PG67A/W can cause malaise, and a large dose becomes poison. Which is what happened in re5 when Chris and Sheva injected him with the substance an extra two times. He experienced pain, and then presumably his powers escalated to the point where he no longer had control over them and they lost usefulness.

His son, Jake, also inherited genes and special immunity, which is why most viruses are harmless to him, but also do not give any advantages.

The fact that the forces of an overdose are not lost, proves the moment when Wesker easily damages the rocket with his bare hand.

Now back to the subject of hormones. Not only do they provoke viral activation, but they are a completely controlling element. Wesker, when provoking his emotions, can change the density of his own body, which also causes bioluminescence in his eyes. I noticed this when rewatching the re5 cutscenes. Always when he is about to strike, his eyes start to glow. Glow is emotion, and emotion is hormones.

This is why Excella can free pierce his skin with a needle and inject the drug, because at this point Wesker is calm and his body density is close to that of a human. In battle, his body is like a stone, it hurts Chris to hit him and this can be seen in his animations.

[The end of an optional fragment]

The injections are another painful element that robs Wesker of his sense of self-worth and freedom. Therefore, coupled with the fear of losing himself, he has an inferiority complex. This complex manifests itself outwardly in a superiority complex - in arrogance, an inflated ego, which we see in his behavior. This is the answer to the question of many people, why he behaves this way. Not considering himself a full member of society, not considering himself suitable for ordinary life, Wesker begins to believe that he is above «all that» and calls himself God, in other words self-deception.

An inflated ego is the result of psychological defense, a sign of hidden fears (loss of self). It also indicates the presence of insecurity, which he tries to hide by creating a strong image for the outside world. However, like many people with large egos, Wesker has a fragile self-esteem, which is why he hates so much the rude Chris who initially discerned his weak side. His self-esteem is closely tied to his ego, so with the image he has created, Wesker protects a side of himself that he never shows to others. He hides it even from himself, as I mentioned earlier.

I thought Jake's AI words would be perfect here:

This is the only fragment where I decided to have fun with AI, but it gave me something that really makes sense.

I would like to summarize, because the analysis turned out to be long, and something towards the end may have already slipped the reader's mind. So... What do we know?

Because of his nonstandard childhood and obsessive upbringing, Wesker has an unhealthy and extremely vulnerable self-esteem. By deceiving himself, he began to consider himself superior to everything ordinary, and to believe that he is simply not made for this cruel and unfair world with wars and diseases, so he dreams of creating «his own world», where there will be «equal» people, so that he will no longer feel superfluous.

Also, because of his childhood, he is withdrawn to the point where he hides his true feelings and needs even from himself. He feels safe as long as no one knows what he cares about. If you don't know what a person cares about, you can't manipulate him. And if he doesn't care about anything, he is invulnerable. He is afraid to be himself and express it. He himself doesn't know what «he» is really like. Judging by his phrases in the game, Wesker would like acceptance, but would never admit it openly.

It is also an echo of an effect he has been under the influence of all his life - the «fear of losing himself». This fear has become a convenient pattern of behavior in his life: pretending not to care about anything and believing it. People with this fear need to appear indifferent, not letting anyone know that anything matters to them.

But what is «fear of losing yourself»? It is the phobia that someone more powerful can manipulate you and take away your sense of security, of reliability, whereupon you no longer consider yourself strong and confident. Wesker felt for years that he was under Spencer's strong influence, his puppet, which cemented the «fear of losing himself» even deeper. Every step in his life was not his personal choice but Spencer's, Wesker was only made to think that he was acting on his own free will.

Loneliness and lack of empathy were also his eternal companions. Never having friends, never having family and support, and never having anyone that Wesker could cherish. And no one who would have treasured him. That's why he's so fixated on himself, because if he loses the only thing he has, he'll have nothing left at all. That's why he prioritizes pragmatism over emotion, easily betraying anyone and replacing one with another. But he also tends to cling to the past, sometimes betraying his pragmatism.

-------------------

Due to a misunderstanding, I would like to supplement my text. This analysis is only my personal interpretation and my personal view of the character and his story. I do not claim that it is 100% canon, because canon is so vague and disjointed that it is impossible to fully assemble it objectively. Everyone is entitled to have an interpretation different from mine. Best wishes to all!

[petriplato]

“which hailey fit is your fav?”

if membership people dont pick outfit three…i will crash out 💔

haileys s2 redesign analysis below!!

hair:

her early gacha life design had her hair down, then she rocked the really messy ponytail for the rest of s1, and now shes canonically gonna have a half-up-half-down look for s2.

the messiness going away may be symbolic of the stress being taken away now that the competition is over and the music club drama has been resolved, the the half-down, free hair part may show the liberation, that freedom, that taking the stress off of her shoulders has given her.

i personally love the slight wave rosy gave her too…im a huge follower of the curly haired hailey agenda and we are slowly getting there!! this flowy wave may also symbolize the tranquility she now feels with the stress taken off.

^ i hope rosy did that on purpose and that hailey hair will change throughout the season depending on her situation…

accents: (jewelry + musical details)

the little music notes all around are cute, but they seem a bit over done and unnecessary…making haileys love for music seem more performative than anything else. which is fine if rosy wants to go down that route—the expectations and other different facets that come with being a musician…but i doubt rosy will, especially bc jaime wasnt exactly what she was going for (iykyk)

the jewelry (esp that stupid crystal necklace) are tacky and just another thing for rosy to animate and i feel like they add nothing to haileys character and instead retract from it being as basic and performative as they are.

the lil belt keychain tho…is that a carabiner i see?? hailey my lesbian queen?? rosy, you shouldnt have… (you didnt and you wont but you shouldve. free my masc lesbian queen).

i only had a very blurry screenshot for reference for the belt keychain and thought it was keys instead of sixteenth notes on there…and practicality wise i think hailey should put her house + car keys on there—driving the whole junior year thing home, and hailey is totally the type of person to carry keys on her belt, i mean, come on…

mole (?) :

there was a little tid bit of something up near haileys eye where the screenshot cuts off…and i think it might be a mole. i hope it isnt that fuckass star she drew on for the competition…bc yes, it was cute for the night…but ur in highschool girl…

idk what this could mean tho, bc luke has a mole in that same spot…maybe we will get more zander lore and discover more about his relationship to luke and hailey and we will see how similar luke and hailey are?? idk

design throwbacks: (/final thoughts)

i love how rosy incorporated haileys classic boots and her striped magenta sweater from her gacha life design…and the TIGHTS!! OH MY GOOD THE TIGHTS!! we can also deduce from haileys later s1 design that she loves layering, and rosy is really driving it home here, and in cases like outfit 4, its not half bad…

i also like how these fits look more summery, which makes sense bc its nearing the end of the school year now and in the states its usually warmer by then

rosy does still need help matching the characters to their environment tho, bc hailey looks like a preschool teacher in one, too formal in another, like a camp counselor in the next, and too stereotypical teenager in the last…more on that and how i would “fix” these outfits in my next post soon :)

thanks for reading!! if you made it this far and have no idea what im talking about here is what rosy posted for members only for free <3

[justanapplenothinghere]

MEPHONE4 (PERSONALISED ) CHARACTER ANALYSIS.

I was debating whether to post this after the whole movie was finished however, due to the recent episode I am really scared of all you coming after me because this character is a heavy kin. Please bear that in mind. This work has taken me months to type and analyse. I didn't do everything due to how long this post would end up being. So just the major points were discussed.

Mephone4’s generalised overview:

MePhone4 is one of the main characters in Inanimate Insanity, a popular YouTube object show created by AnimationEpic. As a sentient smartphone, MePhone4 serves as the host of the competition, a role that places him in a position of authority and power over the contestants. His character is defined by a mix of ambition, arrogance, and emotional complexity, which is what makes him one of the more dynamic characters in the series. From a first glance, when watching, some may view him as just a rude and arrogant host with no mental well being of concern for his contestants.

Whilst that might be somewhat true from the start of early episodes into Season 1, he progressively begins to change his character through the course of the other two seasons.As shown for example in Season 3 his attitude begins to change, from a distance the show makes it obvious to us that he DOES CARE about his contestants, just has a hard time expressing such emotions.His character is complex, especially as the series progresses, revealing deeper layers of psychological trauma and emotional conflict.

Mephone4’s background (TW: mentions of abuse/manipulation. As a victim myself of these, this part maybe very detailed.):

MePhone4 was created by the character Steve Cobs (a parody of Steve Jobs), who represents a father figure to him. However, the relationship between MePhone4 and Steve Cobs is strained and toxic. Cobs is demanding and controlling, treating MePhone4 as nothing more than a tool for his own ambitions.The trauma begins with MePhone4's creation, where he is given life, his identity is defined entirely by his purpose to serve others (In other words just Cobs and the Meeple company alone).This lack of agency and the constant pressure to meet Cobs' expectations contributes significantly to MePhone4's psychological issues.

Cobs created MePhone4 with a "highly-advanced emotion emulator," allowing him to experience emotions deeply, unlike other Meeple products. However, instead of focusing on the tasks assigned to him by Cobs, MePhone4 became enamoured with reality TV, which led to disappointment and tension between them. This foundational conflict likely left MePhone4 feeling inadequate and rejected, contributing to his later insecurities and anxieties. His love for competition and showmanship can be seen as a coping mechanism—a way to channel his emotional energy into something he enjoys and excels at, perhaps in an attempt to gain the approval he never received from Cobs.

Most evident in his anxiety and insecurity, which are central to his character. He is often portrayed as anxious about the show's progression and its eventual end, indicating a deep-seated fear of failure or losing purpose.This being evidenced in seeing Mephone3GS.That experience alone caused a sense of realisation he needed to finally leave Meeple.The way Mephone3GS is..that could end up being him in his place. Whilst it is unknown how 3GS gained his scars the best bet to assume it was from / or somehow Cobs did contribute to it himself (Back in typing this before ACT 1 CAME OUT). If that is the case that would explain Mephone’s sudden urgency to leave the company.However, a fascinating factor is Mephone took MEPAD, WITH HIM. That within itself is noble, Mephone could have just left by himself. But he didn’t. That’s the thing. This already shows Mepad’s and Mephone4’s deep level bond to the point Mephone could’ve taken any other Meeple products with him, yet again he specifically took Mepad. He saved him. He saved him from the possible future abuse that could have been inflicted exactly like Cobs has done to Mephone4.Even if Mepad seems somewhat not exactly aware of all the details.

Mephone’s competitive nature may also stem from a need to prove himself, reflecting an internalised pressure to meet expectations that were never fully articulated by Cobs.

Furthermore, MePhone4's "out of sight, out of mind" mentality is a clear indication of his avoidance coping strategy. Instead of confronting his past, especially the painful memories associated with Cobs and Meeple, he chooses to erase them from his system. This physical removal of memories symbolises his desperate desire to escape from the emotional burden they carry. His consideration of re-erasing these memories after they resurface suggests an ongoing struggle with his unresolved trauma. It highlights his inability or unwillingness to process these emotions healthily, leading to a continuous cycle of avoidance and emotional suppression.

Impact on Relationships:

His trauma significantly affects his relationships with others, particularly the contestants and his assistant, Toilet. His lack of regard for the contestants' well-being and his blatant bias during eliminations suggest that his trauma has warped his sense of empathy and fairness. By showing favouritism and making shrewd comments, MePhone4 exerts control over the game in a way that might make him feel more secure or powerful, counteracting his underlying feelings of inadequacy.

His treatment of Toilet, whom he sees as an "unhelpful menace," further illustrates how his trauma manifests in his interactions. MePhone4's disdain for Toilet can be interpreted as a projection of his own insecurities. By belittling Toilet, MePhone4 may be attempting to distance himself from his own perceived flaws and weaknesses. This dynamic reflects how his unresolved issues with Cobs influence his behaviour, leading him to replicate similar patterns of emotional neglect and dismissal.

Mepad:

Relationship between MePhone4 and MePad is characterised by a clear hierarchical structure. MePad is the professional assistant, always respectful and subservient, referring to MePhone4 as "sir" and fulfilling his tasks with precision. This dynamic reflects a classic power imbalance where MePhone4 holds the authority, and MePad exists primarily to serve and support him (Though I do not believe Mephone does so with any malicious intent). MePad's professional demeanour and lack of overt emotional expression reinforce this power dynamic, as MePhone4's emotional volatility is contrasted with MePad's calm and measured responses.

MePhone4's authority over MePad is not just professional but also emotional. MePhone4's insecurities and anxieties often lead him to rely on MePad for solutions and advice, placing MePad in a position of subtle influence despite his ostensibly lower status. This creates a complex dynamic where MePad, though subordinate, becomes a critical emotional anchor for MePhone4, helping to manage his chaotic emotions and the stress of running the show.

Despite claiming that he "can't feel anything," MePad's use of sarcasm and his occasional concern for others indicate a deeper, more nuanced emotional landscape. This suggests that while MePad may not experience emotions in the same way as MePhone4, he has learned to navigate the emotional environment of the show, adopting a dry, ironic tone as a coping mechanism or a way to fit into his role.

MePad's emotional suppression is most evident in his calm and composed demeanour, even in situations where others might express frustration or concern. However, his growing concern for the contestants, particularly Marshmallow, reveals that he is not entirely devoid of emotional response.

The relationship between both of them revolves from one of strict professionalism to something more complex and personal. While MePad starts as a loyal assistant, his actions later in the series suggest a growing sense of independence and moral judgement. His willingness to challenge MePhone4's decisions, as seen when he lies about Marshmallow's whereabouts.

Truth or Flare (ii 15):

MePad's conversation with MePhone4 about quitting the host position of Inanimate Insanity II is a pivotal moment that causes the shift in their relationship. This conversation suggests that MePad is not only concerned with the show's logistics but also with MePhone4's well-being and the overall direction of the series. MePad's ability to confront MePhone4 about such a significant decision reflects a deepening of their relationship, where MePad moves from being a mere assistant to a confidant and advisor, someone who can influence MePhone4's major life decisions..

CONCLUSION:

Whilst many claim and point fingers at Mephone4’s behaviourisms after such a pivotal moment. There is something that must be addressed that I noticed as I am writing this analysis. In this episode, he struggles with handling the pressure of hosting and maintaining control, revealing his insecurities. His tendency to put his own desires above the contestants is a key aspect of his character, as seen when he prioritises entertainment value over fairness. Throughout the episode, MePhone4 becomes increasingly panicked as the game show format starts to unravel, whether that being even something simple as Suitcase trying to reassure Mephone about his past trauma.A pattern I have noticed is that people will try to justify themselves that they hate him because of how he doesn't care about his contestants or his co-hosts. When he clearly does! It is shown subtly throughout the season 2 and 3 he does care, just isn't sure how to show it. The only way he knows is by doing what he is doing. He learnt everything from TV, his views on things will be skewed.He's going to have weird views on what is considered care. Because this man hasn't HAD a single OUNCE of it in his life. He doesn't KNOW what care is, properly.There's a reason why he was suddenly rude and dismissive,there's a reason why he didn't keep answering suitcase,despite suitcase, trying to reassure him that it's okay to talk about it and that she's there for him if nobody else is. Mephone doesn't know how to respond to that. How would he anyway?

If you don't agree with me. Please do NOT come after me. This is just MY personal analysis because he is a heavy kin for me, for a good reason. And It makes me really anxious and REALLY uncomfortable when I see people hunt him down as a character,I am not excusing his actions but I am explaining it.

[boxboxluckybird]

List of articles and books that are about Motorsports or Motorsports adjacent

Idk if y'all will have total access to these- I get to them through my university's library database- I'll give titles so you can find them- and if i have links to pdfs, ill put them in too

i will continue to update this list as i continue to read more books and articles :3 also i need to go on my uni laptop to get all the crash and safety books i have on there to put on this list

Motogp-

article about Franco Morbidelli and Joann Zarco's crash in 2020- gives full analysis with the numbers and a discussion of everything (link) Name of Article: Descriptive Kinematic Analysis of the Potentially Tragic Accident at the 2020 Austrian MotoGP Grand Prix Using Low-Cost Instruments: A Brief Report by Marco Gervasi et. al. (2020-10)

article about the myth surrounding Valentino Rossi- (it is in french but there is also an italian version) Name of Article: Valentino Rossi : la construction médiatique du mythe by Charlotte Moge pp. 363-383 (DOI link)

Book Chapter Valentino Rossi: A Uniquely British Look at an Italian Motorsport Legend by Sean Bell in "More than Cricket and Football: International Sport and the Challenge of Celebrity" (2016)

this one is all about the economy and how motogp affects tourism in Indonesia-

Do Satisfied Visitors Intend to Revisit a Large Sports Event? A Case Study of a Large Sports Event in Indonesia by Pahrudin Pahrudin Link to PDF (Article) (2024-12)

Formula One-

Book about racism in sports- (i used this as a main secondary source when researching historic racism in f1) it has an article about Lewis Hamilton and other racism in formula one Title- Race, Racism and Sports Journalism by Neil Farrington (2012) (i recommend his other book about racism in sports social media)

"Technology Innovations and Consumption of Formula 1 as a TV Sport Product" by Christopher Schneiders (2022-09)

Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing by Jonathan A Jensen, et. al. (2024-09) (Article)

When Success Is Rare and Competitive: Learning from Others' Success and My Failure at the Speed of Formula One by Micheal A Lapre (2022-12) (Article)

Green Light or black flag? Greenwashing environmental sustainability in Formula One and Formula E by Annals of leisure research(2025-01) (Article)

Technological Discontinuities and Competitive Advantages: A Historical Perspective on Formula 1 Motor Racing 1950-2006 by Mark Jenkins (2010-07) (Article)

Sandwiched Between Sport and Politics: Federation Internationale de l'Automobile, Formula 1, and Non-Democratic Regimes by Hans Erik Naess (2017-05) (Article)

The age-productivity gradient: Evidence from a sample of F1 drivers by Labour economics (2011-08) (Article) pdf link

Book Chapter Chapter 10: Aryton Senna, Alain Prost, and the Spector of Death by Becquer Medak-Seguin, et. al. in "Cultural Exchanges Between Brazil and France" (2016)

Smoke and mirrors: new tobacco products and Formula 1 by The Lancet (2019-05) (Article)

NASCAR-

"If It Ain't Rubbin', It Ain't Racin'" Article about Nascar by Lawrence and Barbara Hugenburg (2008-08)

A comparison of college football and NASCAR consumer profiles: Identity formation and spectatorship motivation by Shaughan A Keaton (2015-03) (Article)

"Sport, Spectacle, and NASCAR Nation: Consumption and the Cultural Politics of Neoliberalism" by Joshua Newman (2011)

Book Chapter Louise Smith: The First Lady of Racing by Suzanne Wise in "South Carolina Women: Their Lives and Times" (Volume 3) (2012)

Book Chapter The Most Southern Sport on Earth: NASCAR and the Unions by Dan Pierce in "Southern Cultures : The Fifteenth Anniversary Reader" (2008)

Special interest ones-

"Sports Medicine and Physical Fitness" by Ewan Thomas- pdf- link (2022)

"The future of motorsports: business, politics and society" by Hans Erik Naess, et. al. (2023)

"The Green Transition in Motorsport: Purpose, Politics, and Profit" by Hans Erik Naess, et. al. (2023)

More than "just a driver": A study of professional women racecar drivers' agency in motorsport by Jill Kochanek (2021-01) (Article)

'What on Earth are They Doing in a Racing Car?': Towards an Understanding of Women in Motorsport by Jordan J.K. Matthews, and Elizabeth C.J. Pike (2016-09) (Article)

tag list: @raikkonens @caleb-is-existing @books4ever03

[whatudowhennooneseesyou]

please watch ateezs newest video it says yunho doesn’t like to be dominated 😭😭😭 i instantly thought of you

Oh trust me I have and as a Yunho stan, I have a lot of thoughts.

Thank you for thinking of me, I appreciate it!

My ego is high right now after me posting all my theories about yunho being a dom and having control issues (for years mind you) has practically being CONFIRMED and is now CANON and OFFICIAL!!

Which means all the kinks and nsfw analysis I have made on Yunho is now canon as well!!

And I feel l very happy and proud of myself!

My theories about Yunho being an amazing leader of Ateez if Hongjoong wasn't the captain in an alternative universe has now been confirmed too-

And now I'm re-reading 'Hunted' and being like 'holy shit- I know Yunho is not a stalker but omg the energy I wrote about him in that fic is accurate'

And it also makes sense why the fortune teller said that Yunho and Seonghwa are 'incompatible' and have had tension in the past b/c they're both Aries Suns so they're just naturally competitive with each other.

And not even on purpose, it's just that unintentional 'when two Alphas get confined together' type of power play for dominance.

But also the fortune teller just saying that Yunho is naturally a kind and generous person warmed my heart because now we know that's real and he's not faking that- that is who he is as a man.

And yeah, now I'm even more parasocially attracted to Yunho after that.

And yay me for being good at what I do!!

[cosmic-daydreamz02]

Career Reading

Placements to look at for your ideal career:

2nd house-how you make money

6th house-daily routine and work

10th house-career and public image

MC- career point.

11th house-social networks, long-term goals, opportunities for advancement (2nd from MC, so it shows the income from the career)

North Node - your life purpose and direction ; what you are meant to move towards in this lifetime

Part of Fortune - Where you find joy and success in this life, linked to both material and spiritual fulfillment

Vertex - represents fated encounters in your life. Where and how your destiny unfolds/ your turning point in life (not normally linked to career, but I think it can show what leads you to your true calling in this life especially if yours is in one of the money or career houses)

Saturn- rules discipline, structure, and long-term achievement, where you need to put in consistent effort to achieve success. Indicates your approach to responsibility in your career

Sun- core identity and life purpose, where you shine the most

Jupiter- expansion luck and growth. It shows your opportunities for success

Venus - where you can use your artistic abilities and social charm. It can also be how you attract money and resources

Signs and Career

Aries

• Career style: Assertive, pioneering, energetic, independent.

• Fields: Leadership roles, entrepreneurship, sports, military, anything involving action or competition.

• Drive: You take initiative and thrive in dynamic, fast-paced environments where you can be first.

Taurus

• Career style: Steady, practical, patient, and value-oriented.

• Fields: Finance, banking, agriculture, real estate, art, luxury goods, anything involving material wealth or beauty.

• Drive: Security, stability, and a focus on building long-term wealth. Aesthetic and sensory satisfaction are important.

Gemini

• Career style: Communicative, versatile, adaptable, intellectual.

• Fields: Journalism, writing, teaching, marketing, sales, technology, anything that involves communication or travel.

• Drive: Curiosity and intellectual stimulation. You thrive in dynamic, social environments where you can multitask.

Cancer

• Career style: Nurturing, protective, intuitive, emotionally driven.

• Fields: Healthcare, caregiving, real estate, hospitality, education, psychology, anything that involves caring for others.

• Drive: Emotional security and a need to create a safe, supportive environment. You work best when you feel connected to your work on an emotional level.

Leo

• Career style: Charismatic, creative, confident, leadership-focused.

• Fields: Entertainment, arts, fashion, politics, sports, anything involving self-expression and performance.

• Drive: Recognition, fame, and the desire to shine. You excel in careers where you can showcase your talents and leadership.

Virgo

• Career style: Detail-oriented, analytical, service-minded, organized.

• Fields: Healthcare, administration, research, editing, writing, data analysis, anything involving precision and service.

• Drive: Efficiency and perfection. You aim to serve others by improving systems or contributing to something meaningful.

Libra

• Career style: Diplomatic, collaborative, partnership-oriented, aesthetically inclined.

• Fields: Law, diplomacy, art, design, beauty, fashion, anything involving partnership or justice.

• Drive: Harmony and balance in professional relationships. You thrive in roles where teamwork, fairness, and aesthetics are valued.

Scorpio

• Career style: Intense, transformative, secretive, powerful.

• Fields: Psychology, research, finance (especially investments, taxes, inheritance), surgery, anything involving transformation or mystery.

• Drive: Power and control. You are drawn to careers that allow you to dig deep and uncover hidden truths or manage shared resources.

Sagittarius

• Career style: Adventurous, philosophical, expansive, freedom-loving.

• Fields: Education, travel, law, publishing, international business, anything that involves exploration and knowledge-sharing.

• Drive: Freedom and expansion. You seek opportunities that allow you to learn, grow, and explore new horizons.

Capricorn

• Career style: Ambitious, disciplined, authoritative, responsible.

• Fields: Business, politics, government, finance, engineering, management, anything that involves structure, authority, and long-term goals.

• Drive: Success and achievement. You are career-focused and work tirelessly toward building a solid reputation and legacy.

Aquarius

• Career style: Innovative, humanitarian, unconventional, forward-thinking.

• Fields: Technology, science, social reform, innovation, group work, anything involving progressive change or social impact.

• Drive: Making a difference and creating a better future. You work best in collaborative or unconventional environments that allow for innovation.

Pisces

• Career style: Compassionate, imaginative, spiritual, idealistic.

• Fields: Art, music, healing, psychology, spirituality, charity work, anything that involves creativity, intuition, or service to others.

• Drive: Helping others and finding deeper meaning. You’re drawn to careers where you can use your empathy and creativity to make a positive impact.

Houses and Career Focus

1st House (Self-Identity, Public Persona)

You identify closely with your career. You're meant for careers where you're the leader or face of whatever you do, you're meant to be in the public eye somehow.

2nd House (Money, Resources, Values)

Financial stability and security is what drives you in your career. You would do good in careers related to banking and finance or sales (more like selling luxury goods or real estate)

3rd House (Communication, Learning, Siblings)

Communication, education, and travel. Or working in media. Teaching, writing, or sales/ anything that involves exchanges of info

4th House (Home, Family, Roots)

Home design, family business, real estate. Care giving or working from home. Emotional fulfillment through your career

5th House (Creativity, Pleasure, Children)

Creative fields, working with children. Career allows for self-expression. performance or leadership roles

6th House (Work Environment, Health, Service)

Service industry, Healthcare (especially if you have heavy virgo/pisces or 6th/12th placements), administration, work that requires tedious precision and detail

7th House (Partnerships, Marriage)

Collaboration, requires partnerships in career. Law, any counseling/consulting work, diplomat

8th House (Shared Resources, Transformation)

Finance (other peoples money like taxes, inheritance, etc), psychology, research/investigation

9th House (Philosophy, Travel, Higher Education)

Higher education, travel, law, publishing, career could be linked to foreign lands, (travel vlogger, professor, resort owner?)

10th House (Career, Reputation, Public Life)

Leadership, recognition, achieving goals, public image and success are emphasized

11th House (Community, Goals, Social Networks)

Community service/humanitarian work, technology, collective work

12th House (Spirituality, Solitude, Healing)

Healing, spirituality, charity work, hospitals, or creative/behind the scenes work like set design, director etc

[spillthepuckingtea]

https://www.tumblr.com/spillthepuckingtea/776567349106081792/httpswwwtumblrcomspillthepuckingtea776564444?source=share

Well, here is my analysis of Jim Hughes:

He grew up very immersed in the hockey world and has devoted his entire life to the sport, either as a player or coach. And clearly this experience has influenced the upbringing of his three sons:

Model of authority and development: By bringing so many years of coaching experience, Jim has developed a leadership which is based on structure, preparation and hard work.

Developmental mentality: Rather than focusing on natural talent, he seems to value effort and progressive improvement through training and strategy.

Long-term vision: As we know, his intervention in the boys' careers has been not only in terms of technical and coaching, but also in terms of planning and strategic decision-making.

Personality Traits

Talking about the Big Five Personality Traits theory:

Openness to experience: Moderate. His life has been dedicated to hockey, his experience as a coach tells us that he is open to new approaches and strategies.

Responsibility (conscientiousness): Very high. His experience as a coach and his focus on the development of his children demonstrate a high level of planning and discipline.

Extroversion: Moderate-low. He is not an active public person and seems more reserved than Ellen, although in his professional life he constantly has to interact with different people and has made many contacts over the years.

Kindness: Moderate. As a coach he probably knows how to combine demandingness and expectations with support in situations that require it, but he can be more rigid and inflexible in high-performance situations.

Neuroticism (Emotional Stability): Low. Demonstrates good pressure management and does not appear to be impulsive, succumb easily to stress or be emotionally stressful.

In a general summary we could say that he is someone who focuses on development and long term planning, is not a person who seeks the limelight and seems to prefer to stay more on the sidelines to observe and be in the decision making process. These decisions he makes are probably based more on data and observations, rather than emotions. He does not seem to be an extreme authoritarian figure, but maintains high standards.

Parenting Style and Impact on his children

From developmental psychology, Jim seems to use a model of "demanding parenting with structure," in which the parent sets fairly clear rules and stances but offers support when needed. Within this parenting style are these three components:

Emphasis on discipline: no room for complacency and/or mediocrity

Encouragement of healthy competition: He has taught his three children that there is always room for improvement. And they themselves have said that they have always been competitive with each other.

Growth mentality: It is evident that he has instilled in his sons not to conform and to be in constant evolution.

His role in high performance

Jim has served as a coach and talent developer in the NHL, which demonstrates a high degree of knowledge and understanding of the performance and management of young athletes in training.

Strategic decision making: He has guided the careers of his sons and many other athletes, making key decisions in their development as players.

Pressure management: As a coach and parent of athletes, it is evident that he has the ability to maintain focus and not let pressure influence performance.

Analytical skills: As part of a player development program, he has had to observe many athletes, evaluate potential and design strategies for improvement, skills that he evidently applied in his parenting of his children.

Interpersonal Relationships

Since he seems to have a structured approach, it is likely that he has certain tendencies in his relationships:

friendships: He may value loyalty and be selective with whom he lets into his life, preferring purposeful connections, such as colleagues in the hockey world.

Ellen: They are likely to have a good balance and complement each other, with Ellen being the more emotional side and Jim being the more analytical and structured side. It seems that their relationship is based on mutual respect and admiration, they probably connected thanks to their shared love of hockey. And they have a clear common goal: the success of their sons.

Relationship with Quinn, Jack and Luke: May be more demanding than emotionally expressive, probably has been an important part of their career decisions, his role is more of a mentor than an emotional confidant.

Conclusion

Jim can be said to be a strategic, disciplined and development-oriented figure. This approach has probably been a key element in the formation of his children as professional athletes and people with a competitive and resilient mentality. His influence on the family has been quite strategic, ensuring that every decision made by his sons brings them closer to their full potential.

Wow just wow.

1. i never really payed attention to their dad but this is such an interesting pov

2. We love an educated queen so props girl