#Ideally? I'd love to

[royalarchivist]

Techno imitating Phil and his iconic “Hey mate” line during MCC5

[k4pp4-8]

Adding the spot to my babygirl collection

[bonefall]

⭕️Hey Bones! Is it ok if you explain and/or elaborate how Crowfeather is abusive to Breezepelt if please?⭕️

I do KNOW that crowfeather is indeed, abusive to Breezepelt, due to the fact that he emotionally and/or physically neglected him - with child neglect being known to BE a form of child abuse - and I also heard that he slashed and/or hit him within one of the books, which I believe is in the book Outcast, in chapter 16.

But I also wish people would talk and be informed about it more within the fandom, because in the parts of the fandom I’ve known portrayed Crowfeather’s neglect on Breezepelt as negative and bad, but not in a way that made me think and/or feel: “Wow, that’s pretty bad. That’s…actually abusive.” I suppose? So I hope more people will talk about it more in that type of way.

Also, please be aware that I have NOT read PoT, OoTS, etc. or barely any warrior cats books, since the majority of the information I got from the series is from the wiki and the fandom, so that probably explains why I didn’t know this part of Crowfeather’s character is as bad as it actually is until now. Also, feel free to talk about Crowfeather’s abuse on Breezepelt I haven’t mentioned and/or don’t know right now as well if you want.

I’m SO sorry that if this ask is unintentionally quite long, and feel free to make sure to take all the time you need to answer it. Thank you!

OH LET'S GOOOO

Breezepelt is both physically and emotionally abused by Crowfeather. I'm not talking about only child neglect; he is screamed at, belittled, and even once hit on-screen.

The fact that Crowfeather both neglected and abused him is very important to the canonical story of Breezepaw. There's actually a lot more to this character than people remember! Even from his first appearances he displays good qualities, a strained relationship with his father and adult clanmates, and is clearly shown to be troubled before we understand why.

As many problems as I have with the direction of Breezepelt's arc (especially Crowfeather's Trial), his setup is legitimately a praiseworthy bit of writing from Po3 which carries over into OotS. To say that Breezepelt was not abused is to completely miss two arcs worth of books SCREAMING it.

BIG POST. Glossary;

INTRO TO BREEZEPELT: The Sight and Dark River

ABUSE: Outcast, Social Alienation, the Tribe Journey.

DARK FOREST: How these factors push him towards radicalization.

For "brevity," I'm not getting into anything post-OotS. I'm just showing that Breezepelt was abused, the narrative wants you to know that he was abused, and that his status as a victim of child abuse is CENTRAL to understanding why he is training in the Dark Forest.

INTRO TO BREEZEPELT: The Sight and Dark River

Our very first introduction to Breeze is when Jaypaw walks off a cliff in the first book of Po3 and is rescued by a WindClan patrol. He's making snarky remarks, and Whitetail and Crowfeather are not happy about it. Whitetail snaps for Crow to teach his son some manners, and Crow growls for Breezepaw to be quiet.

But our proper introduction to him is at his announcement gathering, when Heatherpaw playfully introduces him as a friend,

From the offset something's not entirely right here between Breezepaw and his father. He's cut off by Heatherpaw here, but he's touchy whenever his father is involved, and we're not entirely sure why.

Throughout Book 1, he's just rude, with a notable xenophobic streak. He's a bit of a mean rival character for Lionpaw, as they're both interested in the affections of Heatherpaw and make bids to get her attention, but nothing particularly violent yet.

He participates in the beloved Kitty Olympics and gets buried in liquid dirt with Lionpaw, basically a rite of passage for any arc.

(And Nightcloud has a cute moment where she watches over them until they fall asleep)

As the books progress, the relationship between Crow and Breeze visibly deteriorates. They start from being simply tense with each other in The Sight, to the open shouting and hitting we see in Outcast.

In the very first chapter of Dark River, we learn where his behavioral issues are really coming from;

Crowfeather.

Breezepelt is getting xenophobia from his father. Occasionally he says something bigoted and his dad will agree and chime in, and those are the only positive moments they have together.

(Note: In contrast, Nightcloud explicitly pushes back against xenophobia, chiding Breezepelt for his rudeness to Lionpaw in back in The Sight, Chapter 21. The Sight is the book where a lot of "evidence" that the Evil Overbearing Woman is actually responsible for the rift between father and son but. No. She's not. Though she can be overprotective; Crow and Breeze have a bad relationship when she's not even around in Breeze's first appearance and even his Crowfeather's Trial Epiphany refutes it. Anyway this post isn't about Nightcloud.)

So he starts acting on his bigotry, accusing cats in other Clans of stealing, running really close to the border. What's interesting though, is that this is not entirely his doing. The first time we get physical trouble from Breezepaw, DUSTPELT aggressed it. Breezepaw and Harepaw were just chasing a squirrel and hadn't yet gone over the border at all.

We learn that WindClan is teaching its apprentices how to hunt in woodland, and tensions between the two Clans is starting to escalate as ThunderClan isn't entirely trusting of their intentions.

The second time, fighting breaks out over him and Harepaw actually crossing the border and catching a squirrel. WindClan is adamant that because it came from their land, it's their squirrel. So it's as if Breezepaw is modelling the aggression around him, learning how to behave from the older warriors and his father.

When he joins Heatherpaw and The Three to go find Gorsetail's kits in the tunnels, he's grouchy towards the ThunderClan cats, but very gentle with the kittens. Notably so. When Thistlekit is dangerously cold, he cuddles up next to her, and even assures Swallowkit when she's scared,

Through this entire excursion, he's the one in the comforting roles for the kittens. Breezepaw is the one who is taking time to tell the kits they'll be okay, that he'll protect them, and physically supporting them when they're weak, even when he's terrified.

And it's always contrasted to Heatherpaw who's way more 'disciplined,' as a side note. It's a detail I'm just fond of.

All this to point out,

Breezepelt displays his best qualities when he's away from the older warriors of WindClan, and he's at his worst whenever he's near Crowfeather. Even while he's essentially just a bully character for The Three to deal with. He's gruff but cooperative when it's just him and Heatherpaw interacting with The Three, but mean when there is an adult to please.

We're getting to the on-screen abuse now, but Po3 actually sets up Breezepaw's troubles and dynamics well before it's finally confirmed that he is a victim of child abuse.

ABUSE: Outcast, the Tribe Journey.

In Outcast, Breezepaw's problems have escalated into open aggression towards cats of other Clans, and is now a legitimate concern for his own safety. Yet, he's spoken over by older warriors, and reprimanded at nearly every opportunity, right in front of the warrior of another Clan.

Squilf just asked the poor kid how his training was going, and then Whitetail JUMPS to talk over him so she can complain, RIGHT in front of his face.

They can't even wait until they're alone to grumble something rude about Breezepaw, who is still just a teenager here;

They taught him already that a bit of prey that runs off their own territory still belongs to WindClan, encourage him to blow past borders in pursuit, and started a battle with ThunderClan over this. And then they're pissed off at him for being aggressive, thinking it's deserved to scold him in public.

When Onestar announces that he wants Breezepaw to go on the Tribe Journey, he's devastated by it...

Because he thinks WindClan doesn't like him, and he's right. He's gossiped about, torn into in front of a ThunderClan warrior, and even his own dad doesn't want to be around him. It's clear that Breezepaw's impulsive "codebreaking" behaviors are a desire to prove himself, and once you realize that, the way that he's being alienated is heartbreaking.

But Wait!! Hold on a minute! Where did he get a "patrol of apprentices" from to confront the dogs with, exactly?

Simple. Breezepaw CAN make friends! He actually values them a lot! So much that it's the first thing Crowfeather snaps at him over, out of frustration that his son is also being forced on this journey with him. It's an angry response to his child having emotional and physical needs, resentment that will continue all journey long.

Note that it's plural, friends. Breezepelt has multiple friends, at least one who is not Heatherpaw, and she promises to say goodbye to them.

Up next, they state over and over, Crowfeather and Breezepaw do not like each other. Crowfeather resents being around him and dealing with his rudeness, embarrassed and angry, and Breezepaw is absolutely miserable being sent on a journey to the mountains with a man who hates his guts.

The whole while, Crowfeather is brooding longingly about Feathertail, already thinking about her as soon as he kitty-kisses Nightcloud goodbye, his eyes looking somewhere distant. He makes a jab about loyalty when Breezepaw doesn't understand why they're helping the Tribe.

Breezepaw gets smacked after he's "shoved" at Purdy and acts rude to him, while the other three manage to be polite (while still having internal dialogue about how stinky he is).

Without so much as a, "cut that out," Crowfeather raises his paw and hits him. Breeze is quiet after that.

I don't give a shit how rude your teenager is being. Do not hit kids. Being throttled on the head is not okay.

In spite of the Three not liking Breezepaw, or even Crowfeather, they're constantly noting that their arguments are not normal, and that Crow is a cold, unsupportive father who digs into his kid constantly, and the only time he ever DOES "discipline" his child it's through immediately smacking him.

At one point, the apprentices get hungry, and decide to foolishly hunt in a barn that they know has dogs in it against Purdy's warnings. Once again, JUST like the first two books, Breezepaw is more friendly when Crowfeather is not around.

EVERY time he is alone with cats his own age, he's grumpy but cooperative. Even enthusiastic at times! The minute Crowfeather is in the picture, he's nasty.

Naturally, the dogs show up, but Purdy rescues them. Though Brambleclaw also chews his kids out (and i have strong opinions about bramble's parenting style for another time), Hollypaw is taken aback by the contrast of what a scolding from Brambleclaw looks like vs how Crowfeather reacts.

The narrative is desperately trying to tell you that the way Crowfeather treats his son is not normal.

And then Crowfeather is pissed off that Breezepaw is exhausted from running for his life from hungry dogs,

And he's constantly losing his shit whenever Breezepaw says something as innocuous as "dad im hungry"

Then, Breezepaw is made to watch his dad pine over the grave of a woman who died long before Crowfeather was even considering his mother for a mate. What he feels is jealousy, because he knows his own father doesn't love him anywhere near as much as he loves the memory of Feathertail.

This really goes on and on and on. The ENTIRE trip is like this, with Crowfeather treating Breezepelt poorly, giving him a smack before even verbally warning him, pushing him past his limits and blowing up on him when he asks simple questions about eating or resting.

It all comes to a head in this one exchange, towards the end. Hollypaw ends up snapping at Breezepaw for his rudeness, before having an epiphany.

It's explicit. Crowfeather's emotional abuse, his "scorn" for Breezepelt, is what is driving a wedge between him and all of his older Clanmates. Between EVERYONE in Breezepelt's life who wasn't already his friend. This awful treatment is only making him worse and worse.

Realizing this, she has more sympathy for him, but it's too late. He continues to be rude to her because he feels insulted, and her patience completely runs out. She's just a kid. They're both just kids. She's not responsible for fixing him when he's pushing everyone away at this point.

That's the end of Breezepelt in Outcast. It can't be helped anymore. Any spark of friendship they had together in the barn, or in the tunnels, is gone.

As the series progresses, Crowfeather continues to refuse any personal responsibility for the mistreatment of his son, even pinning all of Breezepelt's behavioral problems on Nightcloud. He is a cold, selfish father who only ever thinks about his own pain and reputation.

DARK FOREST: How these factors push him towards radicalization.

Everyone talks about the Attack on Poppyfrost, which happens in the first book of OotS, in oversimplified terms. YES he is going after a nun and a pregnant woman. I've never said that's not Bad.

But no one talks about "WHY", and that reason is NOT just that he desires power like so many other WC villains. Breezepelt makes his motivation very clear on the page.

Escalating to violence was about making Jayfeather feel the way that he does.

When Breezepelt says that he wants Jay to be surrounded by "lies, hatred, and things that should never have happened," he's talking about the way HE grew up, knowing his father never wanted him, and that his Clan HATES him as a result. Killing Poppyfrost is about trying to frame Jayfeather for her murder, so ThunderClan won't trust him anymore.

When Jayfeather points out the simple truth that what Breezepelt is saying doesn't make any goddamn sense, his hatred "falters." He's blaming his half-clan half-brother for his own treatment because of the reveal, but totally failed to consider that JAYFEATHER'S ALREADY GOING THROUGH IT... so his response is just this pitiful, "s-shut up, man."

Then the ghost of Brokenstar and Breezepelt bounce him back and forth between them like a beach ball for a bit until Honeyfern's spirit shows up.

Breezepelt's childhood abuse and social alienation was a hook that the Dark Forest latched onto, to reel him in. His anger at his half-brother is so obviously misplaced that its absurdity was something Jayfeather pointed out.

We soon learn that it's the Dark Forest who's planting that ridiculous idea in his head;

The narration is SCREAMING, "The Dark Forest is validating the anger he feels towards his father, and redirecting it towards The Three." He's described as 'kitlike,' Tigerstar's eyes are compared to a hypnotizing snake.

This prose could not make it more obvious if it drove to your house, beat you with it, and then spoon fed you the point while you were hospitalized.

At the end of this scene, Tigerstar sends Hawkfrost to recruit Ivypaw. This scene where Breezepelt is being lovebombed, and the command to start grooming Ivypaw, ARE LINKED. That was a choice.

A VERY GOOD choice! Again, as many issues as I have with OotS, its handling of indoctrination is unironically fantastic, and it owes a good amount of that to the outstanding setup of Breezepelt that was done back in Po3. And that setup doesn't work if Crowfeather was merely distant.

Breezepelt was abused by his father, both verbally and physically. It drove him to be more aggressive to prove himself, modeling the battle culture around him. The adults of WindClan judged him based off Crowfeather's responses, shunning and belittling the 'problem' teenager, which eventually drove Breezepelt to the only group that he felt "understood" him.

In a book series that is RIFE with abuse apologia, this is one of the few times that there's any behavioral consequences for abuse and the narrative holds the perpetrator accountable for it.

But people hear Crowfeather's deflective excuse in The Last Hope where he says he never hated him, blames Nightcloud for everything, and just lick it up uncritically.

Gee whiz, I wonder why the guy who never blames himself for any of his problems would suddenly say it was his ex-wife's fault. Real headscratcher!

(Crowfeather's Trial then goes onto, for all my own problems with it, also hold Crow accountable as the reason why Breezepelt turned out like he did. But that's a topic for another day.)

[poorly-drawn-mdzs]

Been thinking about the X-Files recently. A show I have a hazy, but fond memory of.

[hyperionwitch]

Melina is (almost totally) DONE, WHEW, so I wanted to get some preview-y detail photos in celebration.

(Photoshoot will HOPEFULLY be soon...and there will probably be nicer detail photos to go with that, but whatever. :P)

[lgbtlunaverse]

I think it's fascinating how Meng Yao is one of the most cynical characters in mdzs and yet, at the same time, I'd argue, one of the most idealistic.

There are goals jgy has not just for himself but for the world at large and he is very determined to accomplish them. I guess in that way idealism isn't all that far from ambition, and he certainly has ambition in spades. We often view "idealist" characters as those unwilling to compromise morally, and jgy will compromise a lot. But if you look closer, it becomes clear that that is because that underlying goal is so important he is willing to compromise anything but that.

Which makes him a very very interesting character, especially as a major foil to much more classically idealist characters like Nie Mingjue and Wei Wuxian.

[yoon-dowoon]

a jimin a day keeps the doctor away (1/???)

[cherrirui-official]

Friendlocke Violet Gijinkas (Part 1/7)

Since the edited episodes are starting to come out, I figured that bc of that and the fact that I've been keeping this in the back burner for a loooong while now, might as well complete all my friendlocke violet gijinkas!! Some are gonna stay the same while others are gonna have slight/ complete redesigns, so please keep that in mind!

I plan on posting them in order by groups of three, so there's gonna be seven parts in total, all of which I'll be linking here when done vvv

(Part Two) (Part Three) (Part Four) (Part Five) (Part Six) (Part Seven)

!! These will contain personal headcanons I have for the cast, little fun facts, and also spoilers for Friendlocke Violet (for both the edited vids and the streams) !!

@saltydkart-reblogs

And that's pretty much it, designs under the cut!

LARK:

HUGE nerd. spent most of his time during the Uva Academy studying different kinds of pokemon as well as different fighting styles he can utilize once he is able to go out on his own journey with his very own trainer! Too bad that didn't really help in the long run...

His entire wardrobe consists of McDonald's related outfits. It's fucking insane. He even has some from long LONG ago that aren't available anywhere else.

The bubble pattern on his hair is able to move and change. Nobody knows how this is possible, not even Lark himself. All Lark knows is that his hair looks incredibly stylish!

Speaking of bubbles, he has the ability to blow bubbles whenever and wherever he pleases!

Often keeps himself extremely clean and gets upset if even a small speck of dirt gets on him, despite this he somehow smells like McDonald's food and axe body spray. Disgusting. He's so cool!

Even after death he still likes to hang around the other team members as a ghost, often getting to know the newer members as well as reuniting with the old ones. Sometimes they see him, sometimes they don't. It usually depends.

SARA:

Due to being a human in her past life, Sara is able to actually speak with the other humans in the pokemon world. However she usually doesn't due to it being seen as extremely weird and out of place. She did slip up once while talking in the presence of Arven, who thought it was the weed making him hear things.

Oinkologne are usually unable to do much with their hooves but Sara spent nights practicing how to knit with her new hooves and now she's able to do it flawlessly. I don't know how she managed to do that but go queen!

When first joining the team she'd often have the urge to eat her food related companions. It was a strange time for Sara, but she managed to overcome it.

When Peppy gets sick, she usually is the one who nurses him back to health. She was a human once so she often is able to figure out whatever sickness Peppy has and treat it properly. I suppose she's like a second mother to him.

The bag she carries with her is full of thread that she collected from various Tarountula she encountered on the journey, as well as little things she knits together in her spare time.

For the most part, Sara forgives... but NEVER forgets.

Did you guys know that Sara has a new YouTube channel? Check it out!

Pastey:

Before joining the team, Pastey was a nameless wanderer. He's been down every road in Paldea and knows almost the entire region (except for Area Zero) like the back of his hand.

He's gotten hurt pretty badly throughout the run (ie. the Mikey fight, the Atticus fight, and ESPECIALLY the final battle), however, he does not gain any (physical) scars from those fights. This is bc he's basically an axolotl, and axolotls are usually able to heal without scarring.

Pastey's "arms" are, to put it simply, mud prosthetics. More info here vvv

Pastey HAS met Mall Bingo once before the run, however, he doesn't recognize her. The only reason he does not recognize her is bc she wears glasses. (You know how people somehow aren't able to recognize Superman bc he wears glasses in his civilian attire even tho his face remains the same? It's basically like that lmao)

Unlike the lightbulbs he eats, the gasoline he drinks isn't really mandatory to his diet. Gasoline is like alcohol to him and he drinks it like an absolute CHAMP.

He goes fishing when there's nothing else to do or when he can't sleep at night. He doesn't do this bc he thinks it's fun or anything, only bc it's a "good time passer" or so he claims. Other members of the team will often sit with him and vent out anything that's troubling them at the moment, and Pastey is always there to listen to them.

And that's pretty much it. Next is Joe, Hannah Ü, and Mykyie!

[moderndaypandora]

The LAYERS needed in a modern/human Dreamling au.  Some level of Endless family dysfunction, obviously.  Hob's family can be be dead or not, it's all good. Are they old enough to have individually gained the awareness they are off-puttingly intense and should hide it a bit at first, or still in that "no, why would I need to Elsa this" stage?

Option A is both of them trying to play it cool, like "don't scare him off" except they so badly want to go from zero to sixty.

(Death and Desire have ruthlessly drilled Dream with flashcards about how to react appropriately in situations.

Desire: it's your one-month anniversary, what do you do?

Dream: [hesitantly] NOT propose?

Desire and Death, conferring, because that's technically correct but the delivery was suspect.

Death, encouragingly: Good start. And?


Dream: a nice dinner and maybe a walk?

Desire: well done!

Death: and for a three-month anniversary?


Dream: give them a key to my flat.

Desire: [airhorn] NO. RED CARD.)

Option B makes them the classic anecdotal "my grandparents got engaged within seven days of meeting each other and still are happy together".

(Death, rubbing her temples: so you met this guy--

Dream: Hob

Death: -- Hob, and within 1 day you gave notice to the Registrar's Office and figured out the best day to get married. And Hob agreed to this?

Dream: NO.

Death: oh thank go-

Dream: Hob SUGGESTED this.

Death: . . .

Dream: are you going to be a witness or not?

Death, 29 days later in the Registrar's Office, to Hob's witness: Is he sane?

Johanna Constantine, drinking heavily from a large flask: unfortunately yes, by all legal definitions.

Death: fuck

Johanna: [passing the flask over] if your brother's even a tenth as intense as Hob, they'll be fine. Probably.

Death, brightening: Is Hob that bad?


Johanna: You know how sometimes you meet somebody and think "oof, they're a bit much, best give them a wide berth"?


Death: yeah.

Johanna: Hob's like a camouflaged hole in the ground of muchness. Except he's done the hole up all nice and he knows that sometimes you just want to be left alone in the hole to sulk and rattle the spikes for a bit, and occasionally get a F&M hamper tossed in.

Death: [hmmmmmmm'ing approvingly]

Johanna, morose: the bastard.

In the background, Hob and Dream are pressing their foreheads together and basking in each other's presence)

[icewindandboringhorror]

What would you choose? :0c

(note: original image is from HERE (link) - but I edited it to add a wider variety of options.. also added $3 extra to the total, even though I know that makes it more uneven lol, I thought if you're adding 10 whole extra items, the money to spend should at least be increased slightly, if that makes sense..)

[samanthamulder]

THE X-FILES (1993-2018)

SEASON EIGHT — I will go on record to say this: that I have seen things that I cannot explain. I have observed phenomena that I cannot deny. And that as a scientist and a serious person it is a badge of honor not to dismiss these things because someone thinks they're BS.

[shootingstarrfish]

impulsively working on a not so secret thing hehe, who should i do next? >:D

i'll eventually get to all of them but im too indecisive so yall can pick for me hahah

satans not here cause ive already started him :)

[howtodisappearcompletelyand]

20/10 stars little guy

[lilies-of-the-fields]

ok anyway came on here to lament the lack of diy/sewing your own clothes tutorials/channels out there for queer/masculine/genderweird presenting people

im so tired of fem stuff in my wardrobe and also in all the crafting/sewing channels or whatever that i find

(which is not a dig at fem clothes or femme people, i just. for the life of me. cannot find tutorials or anything aimed at anyone other than a) cis men or b) fem-presenting folks or c) historic fashion/costumery and its a weird gross gender experience for me personally. also i dont have the know-how to make what i want to wear +++ would love inspo and help from other queerdos)

if anyone knows of tutorials/channels/websites/WHATEVER for sewing clothes that fall into queer / masculine / genderweird. i would love recommendations. historic fashions are Not for me and cis dude fashion is SO boring ;-;

[afriendofmara]

Was discussing anthropomorphic animals with a friend and I mentioned I would fuck Martin the Warrior so fast bc he's like if a butch lesbian were a mouse. And my friends giggled and went "oh ok, sure. Lol" I said nono, let me show you. Pulled up the character reference for the show. They all said "wow ok you are right thats a butch lesbian mouse. Alright pop off." YEAH THATS WHY I SAID IT.

Anyway. Guys I'd give anything to mouse lesbian date Martin the warrior. She's so beautiful and cool and smart and queer

[gothicprep]

i'm currently reading a book called "you are what you watch" by walt hickey. the chapter i'm on right now is called "commerce and culture and commence", and what hickey is describing in this chapter is something similar to a flywheel – the idea of a book or movie or tv show leading to people buying merchandise, which in turn leads to them going to amusement parks. he's zeroing in on a very specific part of pop history that i had completely forgotten about, the warner brothers' studio store. it's discussed as the missing link between the entire history of pop culture before the 90s and everything that's followed since then.

hickey explains that, before the wb store was innovated, pop culture merch was for children. tv shows about batman, for example, didn't lead to adults wearing shirts about batman. it was all targets to kids. disney locked in on this idea of connecting merchandise to films very, very early. the empire strikes back was the one that really capitalized on this in particular, but star wars in general realized again that you can sell toys to children based on the thing they'd seen. but the thing that warner bros studio store did is that they tapped into the aging boomer audience that had money and were nostalgic. bear in mind, this is 1991, so boomers at the time would have been in their 30s and 40s.

after batman came out in 1989, it was the biggest movie of the year, so wb produced a little bit of adult merch for it, and it sold out almost immediately. then they quickly realized that there was a big demand for batman pins and memorabilia from those boomers. this wasn't just nerds in fandom spaces, these were genuinely mainstream individuals. again, this was the biggest movie of the year.

if you look at the warner brother's library, it's not the cuddly mickey mouse stuff. it's the snarky looney tunes stuff. so wb thinks to themselves, "hey, we're in the 90s. this could work." hearing the people interviewed in the book talk about the development of the store is so interesting because they immediately realized where their strengths were – ignore kids entirely, try to poach people from department stores and design studios instead, and make the kinds of things that people will want to actually buy, except it has daffy duck on it.

what really jumped out to me was that the pop culture artifacts became representations of identity, and wb basically discovered this accidentally. there's a moment in the book about the specific looney tunes characters being targeted to specific groups of people. the consumers didn't want all the looney tunes on their shirt, they wanted one specific character. they had no idea this identity component even existed until they started selling stuff.

the architect of this was a woman named linda postell, who's interviewed in the book. she mentions that, early on in development, all the men who would buy foghorn leghorn stuff would all basically look the same. if they bought harley davidson, they were a taz guy. etc.

there are a lot of looney tunes characters, and wb mined their archives to appeal to more people. before the store concept, marvin the martin was only in about 20 minutes of the cartoon in the aggregate. they slap him on merch, and suddenly, the IT guy has him on his mug because he's persnickety. within a few years, marvin is refereeing space jam. the people who pulled this off were fucking geniuses. you're not only evoking memories of someone's childhood, you're doing it in a way that articulates something about that person in the process.

i'm a millennial, and my generation sorted itself into one of four hogwarts houses. we had that burst of post-apocalyptic fiction that required people to sort themselves into one of five classes. there was star wars and their weird "are you the light side, or the dark side?" campaign. this strategy has been employed by people in the entertainment industry where content design is all a downstream of this.

this next bit isn't in the book at all. it's just my hot take. but i feel like this has been actively destructive to the world of culture criticism, consumption, and enjoyment in very real and specific ways. in what we see in so many of the arguments over things like star wars, there's this thing that's like "star wars is my identity, so i have to defend what i believe to be the correct version of star wars". or, "marvel is my identity, and i can't stand dc people". or vice versa, "dc is my identity. i love zack snyder movies. these marvel movies are trash. put them on the curb". the adaptation of culture around this tribal behavior, imo, has made it very difficult to actually make culture that's resonant while also not allowing itself to give in to that competitive nature.

if you were to consider the release pattern and the mentality around the snyder cut, it becomes difficult to disentangle it from this. there was an underdog perception around it, despite the fact that these are fans of one of the two biggest comic book universes in the world. "i have been wronged. i have ought to be compensated for this in the form of a film made to my specifications."

there are elements of it that, ugh, good isn't the word... i guess allowed us to understand a deeper reason why some things resonate with us and others don't. with sitcoms and relating to a specific character, rather than the entire ensemble cast, is sometimes how people get clued in on a specific show. that was the case with friends and cheers. having on-ramps into pop culture for different people isn't the worst thing in the world. and understanding that people do take this seriously enough that they can articulate an element of their identity through it is not bad.

that being said, these are publicly traded corporations that have a fiduciary obligation to shareholders to maximize value. as a result, sometimes we're gonna get things that play off this instinct in a way that are unhealthy for pop culture and culture as a whole.

so, impressive as the development process was was, they were cracking something open there in the desert that cannot be put back.