#FunnyPodcasts

[laurafaritos]

HDMS031. Generic vs. Branded Keywords for Comedians

Alright, we've already talked about search engine marketing (SEM)—and specifically how that applies to my business, and how other comedians can apply it to theirs. Now let's talk about how keywords can make or break your discoverability.

Branded vs. generic keywords—what are they, and why do they matter for comedians trying to get discovered? This Harvard module broke down the key differences between branded keywords (specific to your name or brand) and generic keywords (category-based searches).

For comedians, this distinction can be the difference between being discovered by new audiences vs. only attracting people who already know you. In this post, I’ll share:

What Harvard taught me about keyword strategy

Why your name alone isn’t enough to get you gigs or grow your audience

How comedians can use branded AND generic keywords to get booked and build a fanbase

How I’m applying these concepts to my own career

If you’ve ever felt invisible in the industry, this post is for you!!!!!!

I. Understanding Branded vs. Generic Keywords (What Harvard Taught Me About Search Strategy)

Before we get into how comedians and creatives can use search marketing to their advantage, let's break down the core concept from this Harvard module 3.2.2. Branded and Generic Keywords—because once you understand this, you’ll start to see how search marketing isn’t just for big corporations trying to sell sneakers or hotel rooms. It’s actually something you, as a comedian, can use strategically to get discovered, booked, and grow your audience.

In this module, Harvard broke down two types of keywords that businesses use in search engine marketing (SEM):

Branded Keywords → These are search terms that specifically include a company or product name. Example: “OOFOS recovery shoes” or “Hilton Hotel in LA.”

Generic Keywords → These are search terms that describe a category or need, rather than a specific brand. Example: “best recovery shoes” or “hotels in LA.”

When companies bid on branded keywords, they’re targeting people who are already aware of their brand and are close to making a purchase. In contrast, bidding on generic keywords helps them reach people who don’t know about them yet but are searching for something in their category.

For OOFOS (Harvard’s case study brand), branded keywords are more efficient because they target people who are already looking for OOFOS shoes. They have a high intent to buy. But OOFOS also invests in generic keywords because it helps new potential customers discover them when searching for recovery shoes in general.

"But Laura, why should I, as a comedian, care about this difference?" beeeeeecause, my young padawan, learning the distinction between branded and generic keywords can determine whether you sell out shows on a regular basis or not!!!!!! DO YOU UNDERSTAND ME NOW, BITCH???? THIS IS SERIOUS BUSINESS!!!!

II. Why Your Name Alone Isn’t Enough to Get You Gigs or Grow Your Audience

Listen, I know a lot of comedians (and artists in general) think that once they get a bit of traction, people will magically start searching for their name like they’re the next Ali Wong.

But here’s the cold, hard truth: most people don’t know who the hell you are yet.

If someone already knows your name, congrats—they’ve either seen you perform, followed you online, or maybe your mom’s been aggressively Googling you to make sure you’re still alive.

But for everyone else (aka the majority of your potential audience), your name is meaningless. They don’t know you exist. They’re not typing “Laura Faritos comedy tickets” into Google.

What are they searching for?

“Best stand-up comedy in Toronto”

“Comedians to watch in 2025”

“Funny immigrant comedians”

“Hilarious podcasts about dating”

“Comedians talking about ADHD”

Do you see your name anywhere in those searches? No. Could you be relevant to those searches? Absolutely.

This is why relying only on branded keywords (your name) is a massive mistake—because it only captures people who already know you exist. If you want new people to find you, you need to show up in searches that describe your niche, your themes, and what you bring to the table.

In other words, you need to optimize for generic keywords, too.

And if you’re not doing this? Well, enjoy playing the comedy industry on hard mode.

III. How Comedians Can Use Branded Keywords to Their Advantage

Alright, so we’ve established that relying only on your name isn’t going to cut it—especially if you’re still building an audience. But that doesn’t mean branded keywords are useless. In fact, if used correctly, they can be a powerful tool in your comedy business.

Branded keywords shine when people already know who you are and are actively looking for you. Think about this:

If someone types "Taylor Tomlinson tickets", they’re not shopping around for comedians in general—they’re already sold on seeing Taylor Tomlinson.

If someone Googles "Ali Wong Netflix special", they’re not looking for just any comedian with a special—they want Ali Wong’s special.

If someone searches "John Mulaney tour dates", they’re not browsing for local comedy shows—they’re looking for his show.

See the pattern? Branded searches = high intent to buy.

That’s why established comedians benefit from branded keywords—because their name is the product people are looking for.

Now, you might be thinking: "Okay, but if people are already looking for me, why would I pay to bid on my own name in search ads?"

Here’s why: competitors can (and will) bid on your name.

Let’s say your name starts gaining traction. If you don’t bid on your own branded keyword, someone else might—meaning when people Google you, they’ll see an ad for another comedian’s tour or a competing event instead.

Big brands deal with this all the time. Hilton Hotels still has to bid on “Hilton Hotel in LA” because if they don’t, some other hotel might swoop in and place their ad above Hilton’s organic result.

So the exact same logic applies to comedians!!! If you’re starting to make a name for yourself, you might want to protect your search real estate by bidding on your own branded keywords!!!

If you look at top-tier comedians, they don’t just rely on organic searches for their name. They actively use search engine marketing to direct traffic exactly where they want it.

Touring comedians will bid on their name + “tickets” to make sure people see the right sales page first.

Comedians with specials might bid on their name + “Netflix” or “HBO” to ensure searchers get the right streaming info.

Podcasters will bid on their name + “podcast” to lead people to their show instead of a random third-party site.

Soooo what this means is that f you’re an established comedian, branded keywords are non-negotiable for locking in sales and preventing competitors from hijacking your search traffic!!!!!

If you’re still building your audience, branded keywords alone won’t be enough—which brings us to the real goldmine: generic keywords.

IV. How Comedians Can Use Generic Keywords to Get Booked & Most Importantly (!!!) Build a Fanbase

Alright, now we’re getting into the real game-changer: generic keywords.

If you’re an up-and-coming comedian, this is where you should be focusing your energy—because generic keywords are how new audiences discover you.

Think about the way you search for things online. If you’re planning a night out, you’re probably not typing:

“John Smith Comedy Tickets” (unless John Smith is a big deal).

Instead, you’re typing: ✅ “Best stand-up comedy in Toronto” ✅ “Comedy shows near me this weekend” ✅ “Fun date night ideas in [your city]”

See the difference?

Generic keywords target people who WANT comedy but don’t know who you are yet. If your name isn’t on their radar, these are the searches that can introduce you to them.

And this doesn’t just apply to live shows. Let’s break it down by different types of comedy careers.

For Stand Up Comedians

“Best up-and-coming comedians”

“Fun things to do in [your city]”

“Comedy clubs near me”

“Top comedians to watch in 2025”

💡 Pro tip: If you’re producing your own shows, you should be optimizing your website and event listings for these search terms. That way, when someone Googles “comedy show in [your city],” your event has a chance to show up.

For Comedy Podcasters

“Best comedy podcasts 2025”

“Podcasts about dating & relationships”

“Hilarious pop culture podcasts”

“Podcasts hosted by stand-up comedians”

💡 Pro tip: You can optimize your podcast show notes, website, and even episode titles with search-friendly phrases to attract new listeners.

For Digital Creators (YouTube, TikTok, etc.)

“Funny immigrant comedians”

“Comedians talking about ADHD”

“Relatable stand-up comedy clips”

“Best comedy YouTube channels”

💡 Pro tip: If your content fits into a specific niche (ex: immigrant experiences, neurodivergence, dating fails), you should be using relevant keywords in your video titles, descriptions, and hashtags.

How I Plan to Optimize My Own Comedy Business (Laura Faritos) with Generic Keywords

Now, let’s get personal. Here’s how I’m applying all of this to my own career:

✅ Live Shows: I’m making sure my event listings and website include terms like “stand-up comedy in Toronto”, “best comedy shows in Toronto”, and “live comedy events 2025”—not just my name.

✅ Podcast: For A Brazilian Girl’s Guide, I’m optimizing my episode titles and descriptions with phrases like “funny immigrant experiences”, “comedy podcast about relationships”, and “stand-up comedians on dating fails” to pull in new listeners.

✅ YouTube & Social Media: I’m testing keywords like “funny Brazilian comedian”, “comedy about being an immigrant”, and “relatable ADHD stand-up” to see what gets me the most traction.

If you’re only relying on people searching your name, you’re limiting your growth. If you start using generic keywords that match what people are ACTUALLY searching for, you increase your chances of being discovered by new fans, bookers, and industry pros. And that, my friend, is how you stand out in a crowded comedy market!!!!!!

But how do you go from invisible to in-demand?????

V. How I’m Applying These Concepts to My Own Career

Alright, we’ve covered what branded and generic keywords are, why relying on your name alone is a mistake, and how comedians can use both to grow their audience and get booked.

Now, let’s talk about my personal game plan—how I’m applying these strategies in my live shows, podcast, and content creation.

1. Making My Comedy Events Search-Friendly

When people search for comedy in Toronto, I want my shows to pop up. That means I need to optimize my event listings, website, and ads with relevant keywords.

Instead of only using my name, I’m using search-friendly event descriptions like:

“Best stand-up comedy in Toronto”

“Live comedy show in Toronto – February 28, 2025”

“Comedians talking about dating & relationships”

💡 Pro tip for comedians running their own shows: If you want people to find your event, use terms they’re actually searching for, not just your show’s name.

2. Optimizing My Podcasts for Search Traffic

If someone’s looking for a comedy podcast, they’re not searching A Brazilian Girl’s Guide (yet). They’re searching for:

“Hilarious dating podcasts”

“Funny immigrant experiences”

“Comedians talking about love & relationships”

So, for every episode title and description, I’m making sure I use keywords that match what people are actively searching for.

Example: Instead of titling an episode “My Experience with Dating Apps”, I’d go with: "Tinder Fails & Dating Horror Stories | A Comedy Podcast on Modern Love."

See the difference? One is vague, the other is optimized for discovery.

3. Testing Keywords to Boost Visibility

Platforms like YouTube, TikTok, and Instagram function like search engines. That means if I want my content to be found, I need to use keywords in my titles, captions, and hashtags.

For YouTube titles, I’m testing:

“Funny Brazilian comedian talks about dating”

“Comedians with ADHD – Stand-Up & Real Talk”

“Hilarious immigrant stories – Comedy clips”

For TikTok/Instagram, I’m using hashtags like:

#ComedyPodcast

#StandUpComedy

#DatingFails

#ImmigrantComedy

#NeurodivergentComedians

💡 Pro tip for comedians: If you want your videos to reach more people, experiment with SEO-friendly video titles and hashtags that match your niche.

Comedians tend to focus only on social media trends, but search engine strategy is what gives your content long-term discoverability.

Branded keywords (your name) help people who already know you find you.

Generic keywords (comedy topics, categories) help NEW audiences discover you.

If you optimize for both, you’ll: Get more bookings because people searching for comedy shows will find you. Attract more podcast listeners because your episodes match their interests. Gain more visibility on social media & YouTube by using search-friendly titles & hashtags.

And that's at least how I intend to go from invisible to in-demand. Whether that's gonna work or not....... only time will tell!!! But I will surely be reporting it here to learn from my mistakes hahahaha

TL;DR: Branded & Generic Keywords

Alright, let’s hit the fast-forward button and sum up the key takeaways so you can actually use this information instead of letting it rot in your brain. In this post, you learned that:

✅ Branded keywords = your name.

Good for comedians who are already well-known (ex: “Ali Wong Netflix special”).

Helps people who already know you find your content faster.

If you don’t bid on your own name, competitors might.

✅ Generic keywords = category-based searches.

Essential for getting discovered by new people (ex: “best stand-up comedy in Toronto”).

If you want new fans, bookings, and visibility, you NEED to optimize for these.

Helps you stand out in a crowded comedy industry.

✅ Most comedians make the mistake of only focusing on their name.

If you’re not famous yet, no one is searching for your name.

To grow, you need to show up in searches your potential fans/bookers are making.

✅ How I’m applying this:

Optimizing my live show pages for local comedy searches.

Making sure my podcast episodes include searchable topics.

Using SEO-friendly video titles & hashtags on YouTube/TikTok.

Action Steps for Comedians

1. Google what people are searching for in your niche.

Type “best comedy podcasts” or “stand-up comedians to watch” and see what comes up.

Think about what topics you naturally fit into and start using those keywords.

2. Optimize your event listings, website, and content.

If you have a comedy show, include keywords like “stand-up comedy in [your city]” so people can find it.

If you have a podcast, make sure your titles and descriptions include searchable phrases.

If you’re on YouTube/TikTok, test search-friendly titles instead of just trying to be clever.

3. Track what’s working and adjust.

If certain keywords bring you more traffic, keep using them.

If something isn’t working, experiment with new search terms.

SEM (Search Engine Marketing) is all about testing & learning.

Final Thoughts: Start Playing the Comedy Business on Easy Mode

If you take one thing away from this post, it’s this:

If you don’t make yourself searchable, you are making it harder for people to find you. 🔑

Most comedians ignore SEO & search strategy because they assume it’s only for big brands. But the truth is—if you want to sell out shows, grow your podcast, or get discovered online—you NEED to understand how people search for comedy content.

And now you do!!!!!!!

So, will you start optimizing your comedy career for search, or are you gonna keep making it harder on yourself????

See you in the next one. Tchau tchau <33

[dreadindian]

Comedy Podcast Episode 73 of 'The Dreadindian Show' is out!!

[paradox-of-morality]

Paradox of Morality the Game *Paradox of the Week* The Wrong Gift Dilemma

[lunachickchat]

It's Monday again! 🎉✨ Here’s a wild recap of last week in the crazy lives of Sarah and Whit. From ghost floods 👻💧 to toilet lights 🚽💡, holiday cleaning struggles 🧼🧹, multiple wife thoughts 🤔💖, droughts 🌵, and so much more! Stay tuned for all the hilarious chaos! LISTEN HERE: https://www.podbean.com/eas/pb-pz2zt-174e1cc

[dramameat]

Podcast flying ducks 20k likes for part 2

[vickiabelson]

Ritch Shydner Live on Game Changers With Vicki Abelson - Part Deux

Ritch Shydner could come back every week and we’d never run out of things to discuss, it would always be entertaining, and he’d always be funny. Co-host! There are no accidents. Losing his signal last week on the road in Georgia was a blessing. We got a Shydner double dip.

This conversation with the standup comedian who holds the distinction of making a dozen appearances on Carson’s Tonight Show, as well as numerous appearances on Letterman and Leno, had fabulous stories about the former and the latter, Sam Kinison, their 80s NY road trip before Sam’s superstardom, and how their debauchery almost cost Ritch big time, Roseanne, who handed Ritch his segue from front of the camera to writer, Jeff Foxworthy, a natural after only a few weeks of standup, who created a new joke form, Bill Maher, and True Story, Mike Binder, and Miind of The Married Man, and Robert Klein who shared a most unlikely kinship… there were gems aplenty. 

But, it was Ritch’s poignant, heartfelt recounting of his parents’ 72-year marriage, his father’s drinking, his mother’s rolling pin, the silent years after graduating law school and choosing comedy, Ritch’s redemption, and then getting sober, making amends, his father following suit on both, and the shift in their relationship for the 36 years that followed until just last month when his dad was transitioning this earthly world. Moving, beyond words… and, funny!

I so enjoyed every word, every moment, with this self-aware, humble, wildly intelligent - emotionally as well as intellectually, ever-evolving, hysterically funny man. Do I need a reason to have a Part 3? 

Ritch Shydner Live on Game Changers With Vicki Abelson - Part Deux!

Wednesday, 9/4/24, 5 pm PT, 8 pm ET

Streamed Live on my Facebook

Replay here:

[bhumble01]

(via "Podcasting Passion fuels my 9 to 5 journey" Long T-Shirt for Sale by TruGrowth) 

TruGrowth.redbubble.com

[adamshow]

Adam has Alex Svarez this week. They talk about current events and comedy. They also start a Cult called "Factology" Please Join

www.Adamshow.com

Please like, Share and Subscribe like a Hero

[nagoyacomedytalkfunny]

Comedians Mark Bailey and Mike Miller talk funny in critiquing Megyn Kelly's podcast and her inability to not ruin guest comics' jokes on her show. More tales from Mark about his Tokyo comedy tours, and some interviewers we like to watch and listen to. Brought to you by Nagoyaradio.com, Nagoyacomedy.com, and stand up comic Mark Bailey.

[friedzonkpatrolrascal]

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[dreadindian]

Comedy Podcast Episode 80 of 'The Dreadindian Show' is out!!

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[heswrongshesright]

Andrew gets his nose hair waxed ft. Lary and Cori Ellis - HWSR Ep 100

Join Andrew Lemacks, Nona Phelps, and guests Lary and Cori Ellis for a laugh-out-loud rollercoaster ride through waxing mishaps, beauty school adventures, and eyebrow-raising career transitions in this uproarious podcast episode 100! 🚀 From dreamy wax shops like 'The Bald Beaver' to the joys and jolts of waxing nose hairs, recount tales of cops-turned-bar owners turning beauty students. Chuckle at the hilarious attempts at opening successful businesses, dive into high-stakes real estate deals, and unearth the quirks of RV parks, NASCAR pit crews, and outrageous bets caught on puppy cams. Tune in for a humor-filled, thrilling mashup of beauty school antics, bar owner woes, and wild real estate chases that promise to keep you entertained! 

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00:00 Dreams of Opening a Wax Shop

01:02 Nose Hair Waxing Challenge

02:24 Beauty School Adventures

03:35 Real Estate and Fake IDs

16:54 Greek Food and Moving Stories

26:04 RV Parks and NASCAR Life

36:18 Waxing Mishaps and Family Fun

42:40 Jury Nullification Confusion

43:13 Breast Implant Journey

48:31 Nose Hair Waxing Adventure

52:38 Random Stories and Laughs

01:17:04 Airbnb and Real Estate Insights

01:23:01 Closing Remarks and Farewell

#AndrewLemacks #NonaPhelps #HWSR #WaxingFails #BeautySchoolAdventures #BarOwnerStories #RealEstateDramas #FunnyPodcast #LaughOutLoud #NoseHairSaga #BaldBeaver #CareerTransitions #RVLiving #NASCARBehindScenes #HilariousConfessions #ComedyGold #PodcastEntertainment #SelfCareFails #UnexpectedTurns #ComedyCentral #HumorMix #MustListen #SaltyShorts #LaryEllis #CoriEllis #RealEstate