#Feeding Our Future

[justinspoliticalcorner]

Arthur Delaney at HuffPost:

U.S. House Republicans sent a subpoena Wednesday to Minnesota Gov. Tim Walz, the Democratic vice presidential nominee, for information about how his state responded to a massive fraud scheme by a nonprofit operating a pandemic relief program. Federal prosecutors have charged dozens of people affiliated with a Minnesota nonprofit that stole $250 million worth of aid intended to feed children.

“You are well aware of the multi-million-dollar fraud that has occurred under your tenure as Governor,” House Education and Workforce Committee chair Virginia Foxx (R-N.C.) said in a Wednesday letter accompanying the subpoena to Walz. The subpoena requests any emails between Walz and the Minnesota agencies administering the aid that Foxx said would show ���the extent of your responsibilities and actions addressing the massive fraud that resulted in the abuse of taxpayer dollars intended for hungry children.” Foxx had requested information about the fraud scheme from the Minnesota Department of Education in November 2023 and in June. In August, Walz became Kamala Harris’ running mate ― and a much juicier target for Republican oversight. “This was an appalling abuse of a federal COVID-era program,” a spokeswoman for Walz said in an email on Wednesday. “The state department of education worked diligently to stop the fraud and we’re grateful to the FBI for working with the department of education to arrest and charge the individuals involved.”

House Republicans doing waste of time subpoenas, this time towards Minnesota Gov. Tim Walz.

See Also:

The Guardian: Republican-led House panel subpoenas Tim Walz over $250m Covid relief fraud

[kaijugroupy]

things get better. my best friend in the world got top surgery after us talking about it for years. i'm getting mine next year. i have genuine friends now who teach me everyday what love looks like. love looks like going to an arcade and talking for hours at the bar instead. love looks like planning road trips to our hometowns. love looks like choosing our regalia colors together. love looks like learning our language. love looks like compression binders. love looks like top surgery scars. love looks like sweet grass tattoos.

things get better.

[radio-4-is-static]

Night Or Day | Franz Ferdinand

Life is never going to be easy But if you're living it with me We're going to livе it up night or day Well I want to live a life with you No lifе is you And I want it night or day I look forward to night or day, oh my

[ofmermaidstories]

prostrate in the sawdust of my enclosure staring up at the ceiling.

[natandacat]

still so weak I want to die but my beloved left me ensure bottles in my bed so I won't starve

[ilovettrpgs]

rip Magnus Carter you would have loved causing problems for the general public and also not having mad cow syndrome

[magistralucis]

@absolut--kurant!

[amazingmagda]

im scared that in the future ai will take over all the facets of life and humanity will turn into soulless husks ;-;

[ekingston]

SO HERE IS THE WHOLE STORY (SO FAR).

I am on my knees begging you to reblog this post and to stop reblogging the original ones I sent out yesterday. This is the complete account with all the most recent info; the other one is just sending people down senselessly panicked avenues that no longer lead anywhere.

IN SHORT

Cliff Weitzman, CEO of Speechify and (aspiring?) voice actor, used AI to scrape thousands of popular, finished works off AO3 to list them on his own for-profit website and in his attached app. He did this without getting any kind of permission from the authors of said work or informing AO3. Obviously.

When fandom at large was made aware of his theft and started pushing back, Weitzman issued a non-apology on the original social media posts—using 

his dyslexia; 

his intent to implement a tip-system for the plagiarized authors; and 

a sudden willingness to take down the work of every author who saw my original social media posts and emailed him individually with a ‘valid’ claim,

as reasons we should allow him to continue monetizing fanwork for his own financial gain.

When we less-than-kindly refused, he took down his ‘apologies’ as well as his website (allegedly—it’s possible that our complaints to his web host, the deluge of emails he received or the unanticipated traffic brought it down, since there wasn’t any sort of official statement made about it), and when it came back up several hours later, all of the work formerly listed in the fan fiction category was no longer there. 

THE TAKEAWAYS

1. Cliff Weitzman (aka Ofek Weitzman) is a scumbag with no qualms about taking fanwork without permission, feeding it to AI and monetizing it for his own financial gain; 

2. Fandom can really get things done when it wants to, and 

3. Our fanworks appear to be hidden, but they’re NOT DELETED from Weitzman’s servers, and independently published, original works are still listed without the authors' permission. We need to hold this man responsible for his theft, keep an eye on both his current and future endeavors, and take action immediately when he crosses the line again. 

THE TIMELINE, THE DETAILS, THE SCREENSHOTS (behind the cut)

Sunday night, December 22nd 2024, I noticed an influx in visitors to my fic You & Me & Holiday Wine. When I searched the title online, hoping to find out where they came from, a new listing popped up (third one down, no less):

This listing is still up today, by the way, though now when you follow the link to word-stream, it just brings you to the main site. (Also, to be clear, this was not the cause for the influx of traffic to my fic; word-stream did not link back to the original work anywhere.)

I followed the link to word-stream, where to my horror Y&M&HW was listed in its entirety—though, beyond the first half of the first chapter, behind a paywall—along with a link promising to take me—through an app downloadable on the Apple Store—to an AI-narrated audiobook version. When I searched word-stream itself for my ao3 handle I found both of my multi-chapter fics were listed this way:

Because the tags on my fics (which included genres* and characters, but never the original IPs**) weren’t working, I put ‘Kara Danvers’ into the search bar and discovered that many more supercorp fics (Supergirl TV fandom, Kara Danvers/Lena Luthor pairing) were listed.

I went looking online for any mention of word-stream and AI plagiarism (the covers—as well as the ridiculously inflated number of reviews and ratings—made it immediately obvious that AI fuckery was involved), but found almost nothing: only one single Reddit post had been made, and it received (at that time) only a handful of upvotes and no advice. 

I decided to make a tumblr post to bring the supercorp fandom up to speed about the theft. I draw as well as write for fandom and I’ve only ever had to deal with art theft—which has a clear set of steps to take depending on where said art was reposted—and I was at a loss regarding where to start in this situation.

After my post went up I remembered Project Copy Knight, which is worth commending for the work they’ve done to get fic stolen from AO3 taken down from monetized AI 'audiobook’ YouTube accounts. I reached out to @echoekhi, asking if they’d heard of this site and whether they could advise me on how to get our works taken down.

While waiting for a reply I looked into Copy Knight’s methods and decided to contact OTW’s legal department:

And then I went to bed.

By morning, tumblr friends @makicarn and @fazedlight as well as a very helpful tumblr anon had seen my post and done some very productive sleuthing:

@echoekhi had also gotten back to me, advising me, as expected, to contact the OTW. So I decided to sit tight until I got a response from them.

That response came only an hour or so later: 

Which was 100% understandable, but still disappointing—I doubted a handful of individual takedown requests would accomplish much, and I wasn’t eager to share my given name and personal information with Cliff Weitzman himself, which is unavoidable if you want to file a DMCA.

I decided to take it to Reddit, hoping it would gain traction in the wider fanfic community, considering so many fandoms were affected. My Reddit posts (with the updates at the bottom as they were emerging) can be found here and here.

A helpful Reddit user posted a guide on how users could go about filing a DMCA against word-stream here (to wobbly-at-best results)

A different helpful Reddit user signed up to access insight into word-streams pricing. Comment is here.

Smells unbelievably scammy, right? In addition to those audacious prices—though in all fairness any amount of money would be audacious considering every work listed is accessible elsewhere for free—my dyscalculia is screaming silently at the sight of that completely unnecessary amount of intentionally obscured numbers.

Speaking of which! As soon as the post on r/AO3—and, as a result, my original tumblr post—began taking off properly, sometime around 1 pm, jumpscare! A notification that a tumblr account named @cliffweitzman had commented on my post, and I got a bit mad about the gist of his message :

Fortunately he caught plenty of flack in the comments from other users (truly you should check out the comment section, it is extremely gratifying and people are making tremendously good points), in response to which, of course, he first tried to both reiterate and renegotiate his point in a second, longer comment (which I didn’t screenshot in time so I’m sorry for the crappy notification email formatting):

which he then proceeded to also post to Reddit (this is another Reddit user’s screenshot, I didn’t see it at all, the notifications were moving too fast for me to follow by then)

... where he got a roughly equal amount of righteously furious replies. (Check downthread, they're still there, all the way at the bottom.)

After which Cliff went ahead & deleted his messages altogether. 

It’s not entirely clear whether his account was suspended by Reddit soon after or whether he deleted it himself, but considering his tumblr account is still intact, I assume it’s the former. He made a handful of sock puppet accounts to play around with for a while, both on Reddit and Tumblr, only one of which I have a screenshot of, but since they all say roughly the same thing, you’re not missing much:

And then word-stream started throwing a DNS error.

That lasted for a good number of hours, which was unfortunately right around the time that a lot of authors first heard about the situation and started asking me individually how to find out whether their work was stolen too. I do not have that information and I am unclear on the perimeters Weitzman set for his AI scraper, so this is all conjecture: it LOOKS like the fics that were lifted had three things in common:

They were completed works;

They had over several thousand kudos on AO3; and

They were written by authors who had actively posted or updated work over the past year.

If anyone knows more about these perimeters or has info that counters my observation, please let me know!

I finally thought to check/alert evil Twitter during this time, and found out that the news was doing the rounds there already. I made a quick thread summarizing everything that had happened just in case. You can find it here.

I went to Bluesky too, where fandom was doing all the heavy lifting for me already, so I just reskeeted, as you do, and carried on.

Sometime in the very early evening, word-stream went back up—but the fan fiction category was nowhere to be seen. Tentative joy and celebration!***

That’s when several users—the ones who had signed up for accounts to gain intel and had accessed their own fics that way—reported that their work could still be accessed through their history. Relevant Reddit post here.

Sooo—

We’re obviously not done. The fanwork that was stolen by Weitzman may be inaccessible through his website right now, but they aren’t actually gone. And the fact that Weitzman wasn’t willing to get rid of them altogether means he still has plans for them. 

This was my final edit on my Reddit post before turning off notifications, and it's pretty much where my head will be at for at least the foreseeable future:

Please feel free to add info in the comments, make your own posts, take whatever action you want to take to protect your work. I only beg you—seriously, I’m on my knees here—to not give up like I saw a handful of people express the urge to do. Keep sharing your creative work and remain vigilant and stay active to make sure we can continue to do so freely. Visit your favorite fics, and the ones you’ve kept in your ‘marked for later’ lists but never made time to read, and leave kudos, leave comments, support your fandom creatives, celebrate podficcers and support AO3. We created this place and it’s our responsibility to keep it alive and thriving for as long as we possibly can.

Also FUCK generative AI. It has NO place in fandom spaces.

THE 'SMALL' PRINT (some of it in all caps):

*Weitzman knew what he was doing and can NOT claim ignorance. One, it’s pretty basic kindergarten stuff that you don’t steal some other kid’s art project and present it as your own only to act surprised when they protest and then tell the victim that they should have told you sooner that they didn’t want their project stolen. And two, he was very careful never to list the IPs these fanworks were based on, so it’s clear he was at least familiar enough with the legalities to not get himself in hot water with corporate lawyers. Fucking over fans, though, he figured he could get away with that. 

**A note about the AI that Weitzman used to steal our work: it’s even greasier than it looks at first glance. It’s not just the method he used to lift works off AO3 and then regurgitate onto his own website and app. Looking beyond the untold horrors of his AI-generated cover ‘art’, in many cases these covers attempt to depict something from the fics in question that can’t be gleaned from their summaries alone. In addition, my fics (and I assume the others, as well) were listed with generated genres; tags that did not appear anywhere in or on my fic on AO3 and were sometimes scarily accurate and sometimes way off the mark. I remember You & Me & Holiday Wine had ‘found family’ (100% correct, but not tagged by me as such) and I believe The Shape of Soup was listed as, among others, ‘enemies to friends to lovers’ and ‘love triangle’ (both wildly inaccurate). Even worse, not all the fic listed (as authors on Reddit pointed out) came with their original summaries at all. Often the entire summary was AI-generated. All of these things make it very clear that it was an all-encompassing scrape—not only were our fics stolen, they were also fed word-for-word into the AI Weitzman used and then analyzed to suit Weitzman’s needs. This means our work was literally fed to this AI to basically do with whatever its other users want, including (one assumes) text generation. 

***Fan fiction appears to have been made (largely) inaccessible on word-stream at this time, but I’m hearing from several authors that their original, independently published work, which is listed at places like Kindle Unlimited, DOES still appear in word-stream’s search engine. This obviously hurts writers, especially independent ones, who depend on these works for income and, as a rule, don’t have a huge budget or a legal team with oceans of time to fight these battles for them. If you consider yourself an author in the broader sense, beyond merely existing online as a fandom author, beyond concerns that your own work is immediately at risk, DO NOT STOP MAKING NOISE ABOUT THIS.

PLEASE check my later versions of this post via my main page to make sure you have the latest version of this post before you reblog. All the information I’ve been able to gather is in my reblogs below, and it's frustrating to see the old version getting passed around, sending people on wild goose chases.

Thank you all so much!

[jeezypetes]

Worst thing about dogsitting is finding out a very nice lady in her 60s or 70s is still shaving her body hair and she’s probably been doing it since puberty. Best part is finding where they’re hiding drugs but not stealing any because I’m a good person and i brought my own. Jk the best part is looking at all of their food and how they organize it

[asteroidtroglodyte]

5 years ago, I was in Rehab.

10 years ago, I was watching my Potential and Opportunities dissolve and evaporate in an ocean of cheap gin and expensive whiskey.

But 5 years ago, I was in Rehab.

One of the exercises they had us perform was to imagine ourselves happy, 5 years in the future.

Many of us in that room had forgotten how to imagine nice things happening to them. A few snorted (well, I snorted), finding the notion that we’d even still be around in 5 years grimly humorous.

For about half of us, it was the last stop on the way down.

But I indulged the therapist. I was there, after all, because I did not want to die. So, I imagined myself, 5 years hence.

Happy.

It came to me all at once; an artistic remix on Norman Rockwell’s Freedom From Want, reframed with myself placing food at the table.

Sunday Dinner At My Place, I answered, when it came my turn to share my fantasy. I was asked what food I imagined eating.

It’s not the meal itself, I said, it’s the implications framed around it. Sunday Dinner At My Place means that I have a Place. It means that I have Family that will actually speak to me and friends who actually want to see me. It means money enough not just to feed myself but others too. It means having the time to spare to take the time preparing the meal.

A lot of nodding heads all around me. A struck chord. Many people with no Place, in that place. Nowhere that would lament their leaving.

5 years hence, as I lay down to sleep in my Home, with my Wife and my Son, surrounded by my Art and my Flowers, I reflect.

It was a long road. It was hard. We lost people. So many people. There were long days and long nights and hospital stays. Angry arguments with ghosts. I changed, in ways I never hoped for, or expected. Good ways, finally, for once. Slowly, against the backdrop of a world in chaos, I found my mind.

Sometimes, My Wife wondered aloud, what she did to deserve me. After some stumbling with my feelings, I eventually settled on an answer.

I’m a Rescue.

She gave me a Home.

And, so, I gave her a Family.

It seemed fair

This Sunday, my folks, which whom I have not had a shouting match in years, will come over for dinner. We will cook and eat together. My Friend became My Wife, and she took a piece of me and with it she made Our Son. There will be many hugs, and no violence. Good Things Happened.

I don’t know who needs to hear this, but you don’t know what the future holds.

don’t give up yet, ok?

It could get good, even.

[darthteeth]

URGENT!!!Help Abdul Salam Al-Anqar and his family get through this war in Gaza!!!

(URGENT) THEY ARE AT €3,445 OUT OF €50,000 GOAL

I was asked by @nader5555 to make this, if u cannot donate please please share this post. Copy pasted from a message i was sent:

"Only a Few Hours Left Before We Enter Our First Year of War, Genocide, Starvation, and Displacement A Final Plea from the Heart of Hell: Save Us Before Hope Dies 💔🔥 I am Abdel Salam, and I have nothing left but words written by a trembling hand ✍️. The war has not only destroyed our lives; it has taken everything from us. Our home, which was once our refuge, is now a pile of rubble 🏚️.

My car, my only source of livelihood, was destroyed in a sudden strike 🚗, and the work that sustained us is now a distant memory 💼. Today, I live in an endless nightmare. Under a sun that burns everything in its path 🌞🔥, my family and I sit in a worn-out tent, a tent that shields us neither from the summer heat nor the winter cold ❄️. Insects 🦟 invade the place, diseases consume our bodies 🩺, and my younger siblings cry from hunger and thirst 🍞💧. We have no clean water or a crumb of bread to ease our hunger. Each passing day deepens the weight of this hell we live in.

My Daughter Eman is Dying from Malnutrition 😨 My daughter Eman suffers from malnutrition; I have nothing to feed or treat her with. The deterioration of her health is killing me slowly. Every glance in her eyes, every pain she endures, crushes my heart 💔. How can I explain to her that what was once our hope has now turned into nothing but a mirage? The Night Only Adds to Our Pain 🌙 The night does not bring us rest; it only adds to our pain. We sleep on hard ground, feeling the cold in every bone of our bodies 🥶, with nothing but pieces of cardboard 📦 to cover us. My wife Aya cries in silence 🥺 as she watches our daughter’s future fade before her eyes. My mother Eman suffers from illness and needs urgent medical care 🩺💊.

My Father Ahmed is Sick with Cancer and Needs Emergency Treatment My father Ahmed, who is sick with cancer, needs emergency treatment outside Gaza, and the cost of his treatment is at least $10,000, not including accommodation. As he suffers from severe pain, I cannot provide the treatment he needs due to our dire situation.

My Siblings Are in Constant Suffering ⚰️ My brother Omar was unable to continue his studies due to the situation. My brother Nader could not take his high school exams, and my younger brother Mohammad suffers from brittle bones and needs treatment we cannot afford. Every day we live brings us one step closer to the end. Death surrounds us from every side: if not from hunger 🍽️, then from illness 🦠. And if not from illness, then from the despair that devours our souls. Where is Humanity? Where is the World? 🌍💔 We want to leave the devastated Gaza Strip to escape the machinery of destruction and killing and the severity of hunger and poverty. The cost of travel for each person is $5,000, and we are a family of seven members, bringing the total cost to $35,000.

Where are the compassionate hearts? Are you waiting for us to disappear into the depths of this suffering? Are you waiting until death takes us before you act? We are drowning, and we don’t have enough strength to scream for help 🆘. Will you let this cry go unanswered? 😭 Your donation today is our last thread of hope. With the little support I received, I was able to buy a simple phone 📱 to reach out to you. But the bitter truth is that what I and my family need is much greater. We are not asking for much; just enough to save our lives from this hell 🔥. Every donation, no matter how small, could be the difference between life and death for us 👐. Don’t Let Us Disappear in the Darkness of Suffering 🌑 Don’t let our story end here. Be the light that guides us to salvation 🕯️✨.

With every tear, with every pain, I write this final plea to you, Abdel Salam."

taglist

@butchniqabi @xinakwans

@batekush

@appsa

@nerdyqueerr

@butchsunsetshimmer

@biconicfinn @stopmotionguy

@t4tvampireisms

@strangeauthor

@bryoria @shesnake

@legallybrunettedotcom

@lautakwah @sovietunion

@neechees @evillesbianvillain @antibioware

@akajustmerry @dizzymoods

@ree-duh @neptunerings

@explosionshark

@heritageposts

@ibtisams

@schoolteacher

[eimearkuopio]

Maybe the reason that monsters can be driven away by symbols of faith, but only wielded by the truly faithful, is that anyone who fully understands the symbols they believe in can use them to defang the monsters that were inside themselves all along; and having done so, they can help others. I was born with the gift of wielding a flaming sword; but for my love of humanity, I will steal the fire from the gods and use it to keep the children warm as they make their way back into the garden. I have blunted my sharp edges, except for one last knife that I hope only to use to cut away what seems to fester. I have crafted for myself a soft, caring skin, so that children will no longer need to choose between nourishment and security. We will do better going forward. I am sorry that I failed you. I am sorry that to build you a home, I first had to build you a prison. I love you all. Let's clean this mess up together.

[digitalwibe]

Europe Aircraft Leasing Market: Rapid Development and Value Trends Forecast (2024-2032)

The Europe Aircraft Leasing Market is on a trajectory of rapid development, driven by evolving value trends and a robust aviation sector. As European airlines and operators navigate the complexities of fleet management, leasing has emerged as a strategic solution to meet both current and future needs.

Europe Aircraft Leasing Market showcases the following key aspects:

Fleet Expansion and Modernization: European airlines are increasingly turning to leasing to expand and modernize their fleets. This approach allows them to quickly integrate new aircraft models that enhance operational efficiency and comply with environmental regulations.

Economic Uncertainty and Flexibility: Leasing provides airlines with greater financial flexibility amid economic uncertainties. It allows operators to manage capital expenditure more effectively and adjust their fleet size according to market demand.

Technological Advancements: The adoption of advanced technologies in leased aircraft supports better fuel efficiency and lower emissions. European airlines benefit from these innovations without the long-term financial commitment of owning the aircraft.

Regulatory Pressure: Europe’s stringent environmental regulations drive the demand for modern, eco-friendly aircraft. Leasing offers a practical solution for airlines to meet these requirements while minimizing financial risk.

Geographical Distribution: Key markets in Europe, such as the UK, Germany, and France, are at the forefront of the leasing trend. Their well-developed aviation sectors and strategic positions contribute to the overall growth of the market.

The forecast for the Europe Aircraft Leasing Market is characterized by robust growth and ongoing development. As airlines continue to seek flexible and cost-effective solutions, leasing will remain a vital component of the region’s aviation landscape.

About US

At Market Research Future (MRFR), we enable our customers to unravel the complexity of various industries through our Cooked Research Report (CRR), Half-Cooked Research Reports (HCRR), Raw Research Reports (3R), Continuous-Feed Research (CFR), and Market Research & Consulting Services. MRFR team have supreme objective to provide the optimum quality market research and intelligence services to our clients. Our market research studies by products, services, technologies, applications, end users, and market players for global, regional, and country level market segments, enable our clients to see more, know more, and do more, which help to answer all their most important questions. To stay updated with technology and work process of the industry, MRFR often plans & conducts meet with the industry experts and industrial visits for its research analyst members.

Contact us:

Market Research Future (part of Wants tats Research and Media Private Limited),

99 Hudson Street,5Th Floor, New York, New York 10013, United States of America

Sales: +1 628 258 0071 (US) +44 2035 002 764 (UK)

Email: sales@marketresearchfuture.com

[staff]

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.