#DSAs

[govindhtech]

Google Dynamic Search Ads Best Practices In Google Adds

Dynamic Search Ads campaign

One effective campaign type to increase query coverage and site traffic is Google Dynamic Search Ads (DSAs). However, your campaigns could suffer if you don’t know about them or don’t set them up properly.

What are Dynamic Search Ads?

One significant difference between Dynamic Search Ads and typical text advertising is that the former use your company’s website or product feed in place of keywords. Google then displays a dynamic, customized ad based on how visitors’ inquiries relate to the kind of goods on your website or feed. The campaign is still visible in Google search results and is difficult to tell apart from standard text advertisements. These kinds of advertisements are excellent for displaying dynamic material to searchers who are interested.

How are DSA campaigns different than traditional campaigns?

Dynamic ad copy headlines

A Dynamic Search Ads campaign differs from a standard text ad campaign in more ways than just keywords. Google dynamically generates the ad headline that is displayed when a DSA shows up on the search engine results page. A Dynamic Search Ads headline is created using data that is taken straight from the website or feed. The only thing that may be changed is the description line that advertisers still need to write for the advertisement. As you might expect, a search best practice is to have a headline that is specific, personalized, and about the product you are looking for. DSA can assist you in achieving this.

Pros & cons of DSA campaigns

Benefits of Dynamic Search Ads

The use of DSAs has many benefits. Here are three significant ones:

Close the gap in keyword coverage

Dynamic Search Ads give advertisers the ability to swiftly reduce the gap between product inventory and keyword coverage. Your website or a page feed with a list of every product can be crawled by the tool. In addition to helping you bridge the coverage gap, DSAs can appear on phrases that Google Ads would normally mark as having “Low Search Volume,” which prevents them from appearing.

Ad creation is much easier

Because the headlines are dynamically produced depending on the actual product that matches the system query, creating ads is considerably simpler. The dynamic headline is crucial since it will attract readers’ attention and increase the number of clicks on your website, even though you still need a unique description line.

Easy to set up

Dynamic Search Ads save you a great deal of effort when it comes to creating campaigns and keywords. Dynamic Search Ads are a simple strategy to set up, and with little effort, you may be operating on a variety of categories in a single day, even if you should already have a solid structure in place.

Cons

Conversely, there are some considerations to be aware of when utilizing DSA campaigns:

Not having full control

You must take reasonable steps to ensure that your structure is sound and that you have taken into account the proper negatives whenever possible, as you do not have complete control over the kind of queries that are matched to and served.

Google advise considering how your brand and the goods you sell might be mapped improperly by Google. You will get off to a good start if you consider this and also spend some time reviewing search keyword reports from text campaigns. You must, however, keep a careful eye on the search phrase reports throughout the initial few days. Regularly reviewing the search term reports for all campaigns, but Dynamic Search Ads in particular, is also advised. Later on, they will discuss another reason this is significant.

Not having headlines match the ad

Although dynamic headlines are fantastic, some advertisers may find them difficult to use. Dynamic Search Ads might not be the best option for you if you want complete control over the kind of messaging that appears alongside your brand. It’s uncommon to see a headline that isn’t perfect because they are created using the content from your website or products in the feed. You will, however, be able to observe directly which ad headline is displayed and which post-click landing page it leads to as you optimize and extract search term reports.

Low-performing search queries wasting budget

The last problem Google frequently observe, which applies to all text campaigns, is which product obtains the majority of visitors. Dynamic Search Ads can behave similarly to text campaigns, where a select few keywords receive the majority of traffic, and cause a few inquiries to consume your budget before the higher-converting products are searched for. This is just another explanation for the importance of structure and the necessity of negatives both prior to and following launch!

Dynamic Search Ads Definition

Dynamic Search Ads (DSAs) from Google dynamically generate headlines and landing pages based on your website’s content. Dynamic Search Ads match search queries with your website’s content instead of keywords.

How to set up DSA campaigns

It’s not too hard to set up DSAs in Google Ads. Create a text campaign in the same manner as you would any other campaign. A box labeled “Enable Dynamic Search Ads for this campaign” will appear at the bottom of the campaign settings, which you can click off as you go:

Prior to creating ad groups, you must enter the domain of your website. After that, you may select the “Dynamic Ad Targets” sub-tab within each ad group and add “URL Contains” as an extra auto-target.

A dynamic ad can be made after the individual ad group has been auto-targeted. All you have to do is write a statement in the creative description line that is no more than 80 characters long. It uses the site or feed content to dynamically generate the headlines and the post-click landing page.

How to optimize DSA campaigns

DSA campaigns can be optimized in a variety of ways, just like the majority of Google Ads campaigns. The most crucial step before discussing how to actually maximize DSA campaigns is to establish a structure before you even start one.

“Where am I missing coverage?” is a question you should consider as you assess your present SMS marketing and how well they fit your company. or Improve the experience where possible? “This is an excellent place to start.

Consider your product categories and their level of granularity while examining DSAs, just like you would with a standard text campaign layout. You will comprehend the proper format for DSA campaigns once you have established the number and complexity of your product categories.

Create a solid campaign structure

Because DSA campaigns use auto-targets, and auto-targets reside in ad groups, make sure your auto-targets are set up to reside in the most specialized ad groups. With a granular structure, you can have better control and management if each ad group represents a product or product line for a bigger category.

Make catch-all campaigns and properly map keywords

There are two motivations behind DSA campaigns:

To increase the coverage of your queries

To enhance your advertising experience

You should also think about mapping your inquiries with post-click landing sites and customized adverts. To enhance the mapping of specific user queries to campaigns and ad groups, it is crucial to incorporate negative keywords into various DSA ad groups and campaigns. Additionally, this will guarantee that your DSAs display the most relevant ad in response to the most relevant question.

If you haven’t already, you should make one last DSA campaign after you’ve finished laying out your campaign structure. The purpose of a “catch-all” DSA campaign is to capture any additional questions that do not show up in your category campaigns. This may occur for a variety of reasons. To make sure your entire website is covered, a “catch-all” campaign should be created to target “All Webpages” on your website. This “catch-all” campaign is mapping to either products that should be mapping to other category campaigns, as you can see by looking at search term statistics.

Mine for negatives

Its look for keywords to include in your text advertisements in addition to DSA drawbacks.

Continue adding negative keywords to enhance the user experience. Additionally, you want to consider including keywords in your text advertising. Seek out keywords that are converting well and/or have a high volume. In order to track changes in performance and competition on these keywords and not rely just on the DSA campaign, it is best to use these queries as genuine keywords in text campaigns. One of the most effective mining tools is DSA, which every advertising ought to utilize.

Highlight your promos and offers

You can concentrate on showing additional promotions and highlights for your company because DSAs generate headlines dynamically.

Do you offer deals, quick delivery, and free shipping?

Let the system generate the unique headlines for you, and be sure to emphasize this in your description line. Your product and conversion offers will be visible to users, improving their experience.

Utilize smart bidding

Are you afraid about artificial intelligence? Even though A.I. robots can be frightening, Google’s automatic bidding isn’t a reason to be afraid of AI. The Smart Bidding feature on Google has improved significantly over the past few years.

Through smart bidding, advertisers have improved back-end performance including cost-per-acquisition and return on ad spend. Google advise that all DSA campaigns, whether they are target-CPA or target-ROAS, be put on Smart Bidding. Set up tCPA bidding if you’re an advertising trying to increase your cost-per-acquisition. Google suggest using a tROAS bid strategy if you want to increase sales at a comparable or greater spend. Each of these will evaluate your past performance and conversion data and provide a target objective.

As a best practice, go ahead and create your objective based on what Google recommends and assess. If, after two weeks, you realize that you have accomplished your goal, change your target to aim higher! These two bid tactics have both been shown to be highly effective and can assist you in effectively scaling your campaigns.

Read more on Govindhtech.com

[finwayblogs]

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[mysharona1987]

Literally the dude is pulling a Bond villain and explaining the evil plan beforehand.

And the press will still fall for it.

[thestrawberrypimp]

Blitzo's fucking bag says HONSE i can't with this show 😂

[bunnyhugs22]

(X)

[missjamiekaye]

Younger folks, if all of you vote now you will completely change the political landscape of your future. It takes time, but you have to do it now.

Please check your local DSA (Democratic Socialists of America) and see if there's anything you can do. They have youth groups for high schoolers and college folks. Even if you are not old enough to vote, YOU CAN CHANGE THE GOVERNMENT OF YOUR FUTURE BY GETTING INVOLVED.

If you are unhappy with the way things are, vote and GET INVOLVED to create change. Small efforts can go a long way!

The more damage that is done, the harder and longer it'll take. VOTE.

[mostlysignssomeportents]

The new globalism is global labor

For the rest of May, my bestselling solarpunk utopian novel THE LOST CAUSE (2023) is available as a $2.99, DRM-free ebook!

Depending on how you look at it, I either grew up in the periphery of the labor movement, or atop it, or surrounded by it. For a kid, labor issues don't really hold a lot of urgency – in places with mature labor movements, kids don't really have jobs, and the part-time jobs I had as a kid (paper route, cleaning a dance studio) were pretty benign.

Ironically, one of the reasons that labor issues barely registered for me as a kid was that my parents were in great, strong unions: Ontario teachers' unions, which protected teachers from exploitative working conditions and from retaliation when they advocated for their students, striking for better schools as well as better working conditions.

Ontario teachers' unions were strong enough that they could take the lead on workplace organization, to the benefit of teachers at every part of their careers, as well as students and the system as a whole. Back in the early 1980s, Ontario schools faced a demographic crisis. After years of declining enrollment, the number of students entering the system was rapidly increasing.

That meant that each level of the system – primary, junior, secondary – was about to go through a whipsaw, in which low numbers of students would be followed by large numbers. For a unionized education workforce, this presented a crisis: normally, a severe contraction in student numbers would trigger layoffs, on a last-in, first-out basis. That meant that layoffs loomed for junior teachers, who would almost certainly end up retraining for another career. When student numbers picked up again, those teachers wouldn't be in the workforce anymore, and worse, a lot of the senior teachers who got priority during layoffs would be retiring, magnifying the crisis.

The teachers' unions were strong, and they cared about students and teachers, both those at the start of their careers and those who'd given many years of service. They came up with an amazing solution: "self-funded sabbaticals." Teachers with a set number of years of seniority could choose to take four years at 80% salary, and get a fifth year off at 80% salary (actually, they could take their year off any time from the third year on).

This allowed Ontario to increase its workforce by about 20%, for free. Senior teachers got a year off to spend with their families, or on continuing education, or for travel. Junior teachers' jobs were protected. Students coming into the system had adequate classroom staff, in a mix of both senior and junior teachers.

This worked great for everyone, including my family. My parents both took their four-over-five year in 1983/84. They rented out our house for six months, charging enough to cover the mortgage. We flew to London, took a ferry to France, and leased a little sedan. For the next six months, we drove around Europe, visiting fourteen countries while my parents homeschooled us on the long highway stretches and in laundromats. We stayed in youth hostels and took a train to Leningrad to visit my family there. We saw Christmas Midnight Mass at the Vatican and walked around the Parthenon. We saw Guernica at the Prado. We visited a computer lab in Paris and I learned to program Logo in French. We hung out with my parents' teacher pals who were civilian educators at a Canadian Forces Base in Baden-Baden. I bought an amazing hand-carved chess set in Seville with medieval motifs that sung to my D&D playing heart. It was amazing.

No, really, it was amazing. Unions and the social contract they bargained for transformed my family's life chances. My dad came to Canada as a refugee, the son of a teen mother who'd been deeply traumatized by her civil defense service as a child during the Siege of Leningrad. My mother was the eldest child of a man who, at thirteen, had dropped out of school to support his nine brothers and sisters after the death of his father. My parents grew up to not only own a home, but to be able to take their sons on a latter-day version of the Grand Tour that was once the exclusive province of weak-chinned toffs from the uppermost of crusts:

https://en.wikipedia.org/wiki/Grand_Tour

My parents were active in labor causes and in their unions, of course, but that was just part of their activist lives. My mother was a leader in the fight for legal abortion rights in Canada:

https://www.flickr.com/photos/doctorow/8882641733

My dad was active in party politics with the New Democratic Party, and both he and my mother were deeply involved with the fight against nuclear arms proliferation, a major issue in Canada, given our role in supplying radioisotopes to the US, building key components for ICBMs, testing cruise missiles over Labrador, and our participation in NORAD.

Abortion rights and nuclear arms proliferation were my own entry into political activism. When I was 13, I organized a large contingent from my school to march on Queen's Park, the seat of the Provincial Parliament, to demand an end to Ontario's active and critical participation in the hastening of global nuclear conflagration:

https://www.flickr.com/photos/doctorow/53616011737/

When I got a little older, I started helping with clinic defense and counterprotests at the Morgentaler Clinic and other sites in Toronto that provided safe access to women's health, including abortions:

https://www.cbc.ca/news/canada/morgentaler-honoured-by-order-of-canada-federal-government-not-involved-1.716775

My teens were a period of deepening involvement in politics. It was hard work, but rewarding and fundamentally hopeful. There, in the shadow of imminent nuclear armageddon, there was a role for me to play, a way to be more than a passive passenger on a runaway train, to participate in the effort to pull the brake lever before we ran over the cliff.

In hindsight, though, I can see that even as my activism intensified, it also got harder. We struggled more to find places to meet, to find phones and computers to use, to find people who could explain how to get a permit for a demonstration or to get legal assistance for comrades in jail after a civil disobedience action.

What I couldn't see at the time was that all of this was provided by organized labor. The labor movement had the halls, the photocopiers, the lawyers, the experience – the infrastructure. Even for campaigns that were directly about labor rights – campaigns for abortion rights, or against nuclear annihilation – the labor movement was the material, tangible base for our activities.

Look, riding a bicycle around all night wheatpasting posters to telephone poles to turn out people for an upcoming demonstration is hard work, but it's much harder if you have to pay for xeroxing at Kinko's rather than getting it for free at the union hall. Worse, the demonstration turnout suffers more because the union phone-trees and newsletters stop bringing out the numbers they once brought out.

This was why the neoliberal project took such savage aim at labor: they understood that a strong labor movement was foundation of antiimperialist, antiracist, antisexist struggles for justice. By dismantling labor, the ruling class kicked the legs out from under all the other fights that mattered.

Every year, it got harder to fight for any kind of better world. We activist kids grew to our twenties and foundered, spending precious hours searching for a room to hold a meeting, leaving us with fewer hours to spend organizing the thing we were meeting for. But gradually, we rebuilt. We started to stand up our own fragile, brittle, nascent structures that stood in for the mature and solid labor foundation that we'd grown up with.

The first time I got an inkling of what was going on came in 1999, with the Battle of Seattle: the mass protests over the WTO. Yes, labor turned out in force for those mass demonstrations, but they weren't its leaders. The militancy, the leadership, and the organization came out of groups that could loosely be called "post-labor" – not in the sense that they no longer believed in labor causes, but in the sense that they were being organized outside of traditional labor.

Labor was in retreat. Five years earlier, organized labor had responded to NAFTA by organizing against Mexican workers, rather than the bosses who wanted to ship jobs to Mexico. It wasn't unusual to see cars in Ontario with CAW bumper stickers alongside xenophobic stickers taking aim at Mexicans, not bosses. Those were the only workers that organized labor saw as competitors for labor rights: this was also the heyday of "two-tier" contracts, which protected benefits for senior workers while leaving their junior comrades exposed to bosses' most sadistic practices, while still expecting junior workers to pay dues to a union that wouldn't protect them:

https://pluralistic.net/2021/11/25/strikesgiving/#shed-a-tier

Two-tier contracts were the opposite of the solidarity that my parents' teachers' union exhibited in the early 1980s; blaming Mexican workers for automakers' offshoring was the opposite of the solidarity that built transracial and international labor power in the early days of the union movement:

https://unionhall.aflcio.org/bloomington-normal-trades-and-labor-assembly/labor-culture/edge-anarchy-first-class-pullman-strike

As labor withered under a sustained, multi-decades-long assault on workers' rights, other movements started to recapitulate the evolution of early labor, shoring up fragile movements that lacked legal protections, weathering setbacks, and building a "progressive" coalition that encompassed numerous issues. And then that movement started to support a new wave of labor organizing, situating labor issues on a continuum of justice questions, from race to gender to predatory college lending.

Young workers from every sector joined ossified unions with corrupt, sellout leaders and helped engineer their ouster, turning these dying old unions into engines of successful labor militancy:

https://theintercept.com/2023/04/07/deconstructed-union-dhl-teamsters-uaw/

In other words, we're in the midst of a reversal of the historic role of labor and other social justice movements. Whereas once labor anchored a large collection of smaller, less unified social movements; today those social movements are helping bring back a weakened and fragmented labor movement.

One of the key organizing questions for today is whether these two movements can continue to co-evolve and, eventually, merge. For example: there can be no successful climate action without climate justice. The least paid workers in America are also the most racially disfavored. The gender pay-gap exists in all labor markets. For labor, integrating social justice questions isn't just morally sound, it's also tactically necessary.

One thing such a fusion can produce is a truly international labor movement. Today, social justice movements are transnational: the successful Irish campaign for abortion rights was closely linked to key abortion rights struggles in Argentina and Poland, and today, abortion rights organizers from all over the world are involved in mailing medication abortion pills to America.

A global labor movement is necessary, and not just to defeat the divide-and-rule tactics of the NAFTA fight. The WTO's legacy is a firmly global capitalism: workers all over the world are fighting the same corporations. The strong unions of one country are threatened by weak labor in other countries where their key corporations seek to shift manufacturing or service delivery. But those same strong unions are able to use their power to help their comrades abroad protect their labor rights, depriving their common adversary of an easily exploited workforce.

A key recent example is Mercedes, part of the Daimler global octopus. Mercedes' home turf is Germany, which boasts some of the strongest autoworker unions in the world. In the USA, Mercedes – like other German auto giants – preferentially manufactures its cars in the South, America's "onshore-offshore" crime havens, where labor laws are both virtually nonexistent and largely unenforced. This allows Mercedes to exploit and endanger a largely Black workforce in a "right to work" territory where unions are nearly impossible to form and sustain.

Mercedes just defeated a hard-fought union drive in Vance, Alabama. In part, this was due to admitted tactical blunders from the UAW, who have recently racked up unprecedented victories in Tennessee and North Carolina:

https://paydayreport.com/uaw-admits-digital-heavy-organizing-committee-light-approach-failed-them-in-alabama-at-mercedes/

But mostly, this was because Mercedes cheated. They flagrantly violated labor law to sabotage the union vote. That's where it gets interesting. German workers have successfully lobbied the German parliament for the Supply Chain Act, an anticorruption law that punishes German companies that violate labor law abroad. That means that even though the UAW just lost their election, they might inflict some serious pain on Mercedes, who face a fine of 2% of their global annual revenue, and a ban on selling cars to the German government:

https://pluralistic.net/2024/04/10/an-injury-to-one/#is-an-injury-to-all

This is another way reversal of the post-neoliberal era. Whereas once the US exported its most rapacious corporate practices all over the world, today, global labor stands a chance of exporting workers' rights from weak territories to strong ones.

Here's an American analogy: the US's two most populous states are California and Texas. The policies of these states ripple out over the whole country, and even beyond. When Texas requires textbooks that ban evolution, every pupil in the country is at risk of getting a textbook that embraces Young Earth Creationism. When California enacts strict emission standards, every car in the country gets cleaner tailpipes. The WTO was a Texas-style export: a race to the bottom, all around the world. The moment we're living through now, as global social movements fuse with global labor, are a California-style export, a race to the top.

This is a weird upside to global monopoly capitalism. It's how antitrust regulators all over the world are taking on corporations whose power rivals global superpowers like the USA and China: because they're all fighting the same corporations, they can share tactics and even recycle evidence from one-another's antitrust cases:

https://www.eff.org/deeplinks/2024/05/big-tech-eu-drop-dead

Look, the UAW messed up in Alabama. A successful union vote is won before the first ballot is cast. If your ground game isn't strong enough to know the outcome of the vote before the ballot box opens, you need more organizing, not a vote:

https://pluralistic.net/2023/04/23/a-collective-bargain/

But thanks to global labor – and its enemy, global capitalism – the UAW gets another chance. Global capitalism is rich and powerful, but it has key weaknesses. Its drive to "efficiency" makes it terribly vulnerable, and a disruption anywhere in its supply chain can bring the whole global empire to its knees:

https://pluralistic.net/2023/09/21/eight-and-skate/#strike-to-rule

American workers – especially swing-state workers who swung for Trump and are leaning his way again – overwhelmingly support a pro-labor agenda. They are furious over "price gouging and outrageous corporate profits…wealthy corporate CEOs and billionaires [not] paying what they should in taxes and the top 1% gaming the system":

https://www.americanfamilyvoices.org/_files/ugd/d4d64f_6c3dff0c3da74098b07ed3f086705af2.pdf

They support universal healthcare, and value Medicare and Social Security, and trust the Democrats to manage both better than Republicans will. They support "abortion rights, affordable child care, and even forgiving student loans":

https://prospect.org/politics/2024-05-20-bidens-working-class-slump/

The problem is that these blue-collar voters are atomized. They no longer meet in union halls – they belong to gun clubs affiliated with the NRA. There are enough people who are a) undecided and b) union members in these swing states to defeat Trump. This is why labor power matters, and why a fusion of American labor and social justice movements matters – and why an international fusion of a labor-social justice coalition is our best hope for a habitable planet and a decent lives for our families.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2024/05/20/a-common-foe/#the-multinational-playbook

[oldschoolfrp]

The party sets out for adventure -- Ugurcan Yüce cover for The Dark Eye introductory box set, Schmidt Spiele -- Schmidt France version "L'Œil noir;" originally released in German as "Das Schwarze Auge" (DSA). This art has been attributed to a second alternative version of the 1984 1st edition, and to the 1988 2nd edition.

[sorrowdivine]

I didn't find the time to draw a scene from out last RP session in December, now I finally managed <3

My RP group was allowed to ride on a Skull Owls back to the fairy town we need to reach! Aegir had a lot of fun, while Sanah couldn't hold onto the owl, so my character strapped her on with her belt xD

[maeamian]

For the love of god, do not let anyone convince you that Jill Stein is a serious person or serious candidate.

[pregnantseinfeld]

Finally, AOC recently hosted a public panel with leaders from the Jewish Council for Public Affairs, lobbyists for the IHRA definition of antisemitism. On this panel, she conflated anti-Zionism with antisemitism and condemned boycotting Zionist institutions.  This sponsorship is a deep betrayal to all those who’ve risked their welfare to fight Israeli apartheid and genocide through political and direct action in recent months, and in decades past. A national DSA endorsement comes with a serious commitment to the movement for Palestine and our collective socialist project. We must endorse candidates who enthusiastically seek a relationship with DSA, and the National Political Committee as the highest body of the organization between conventions is responsible for setting the criteria we establish for national endorsements. Chapters have a responsibility to make this clear to their endorsed candidates when applying for a national endorsement.  The NPC is committed to ensuring that all of our elected officials are unabashed in their support for Palestinian freedom. To build a socialist movement that’s capable of defeating capitalism, we must demand more from leaders in our movement.

Interesting things going on in DSA!

[skeletoninthemelonland]

THE FUCKIG

THE AFGUAC FANF MVOEI

THE FNAF ,OVEI

THE FNAF MVOEIWEG

ETHW TFNAF,.

TMOVIE.

[digitalfossils]

[icantalk710]

Why make it hard when you can make it easy (take it easy, take, take it easy) 🚿

[I was feeling my roomie's lighting setting for this shower before a social I'm already fashionably late for welp]

[solarpunkani]

Do I have the balls to go to a DSA general meeting vote now on your phones

[dostoyevsky-official]

Do you have any recommendations for organizations to join in the NYC area?