#B2B marketing effectiveness
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200 Social Media Marketing Tactics
#200 social media marketing tactics#marketing tactics social media#a social media marketing plan#social media marketing a strategic approach 2nd edition pdf#b2b social media strategy example#b2c social media strategy#social media tactics for marketing#social media marketing tactics#8 social media digital marketing strategies#effective social media marketing strategies#media tactics example#effective social media marketing#tactics for social media marketing#tactics of social media marketing
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7 Inspiring Web Design Ideas to Outshine Competitors
In today’s digital marketplace, having a visually appealing and highly functional website is essential for success. Your website is often the first interaction potential customers have with your brand, and its design can significantly impact user engagement and conversions. At Vajra Global, we specialize in creating websites that not only capture attention but also deliver exceptional user experiences. 1. Prioritising User Needs
Attracting prospective customers hinges on centring their requirements in your web design strategy. You can customise your web content and design features by grasping their pain points, desires, and driving factors to strike a chord with them.
2. Responsive Design for Brand Consistency
Emphasising responsive web design is vital. It guarantees a smooth and consistent appearance across different devices, providing a consistent brand experience to buyers at every touchpoint
3. Dynamic Content for User Engagement
Incorporating dynamic content and interactive components is vital for engaging potential customers. By weaving in captivating imagery, videos, quizzes, or interactive features, you can create an experience that keeps users hooked.
4. User-centred Design for Conversions
A user-centred approach to web design is essential for driving engagement and boosting conversion rates. By prioritising intuitive navigation structures and strategically placing persuasive call-to-action (CTA) buttons, businesses can significantly enhance the user experience and drive desired action To know more.
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How to Easily Achieve B2B Credibility Without High Costs?
The Challenge of Gaining Credibility
When I first ventured into B2B marketing, I quickly realized that building credibility was tough.
Our budget was tight, and traditional advertising was out of reach. I needed a way to gain trust without spending a fortune. But how?
Discovering Social Proof
I stumbled upon the concept of social proof. The idea was simple: let our satisfied customers do the talking.
But implementing it effectively was a different ball game. I knew I had to be smart about it. I needed a plan that would maximize impact without breaking the bank.
Implementing Social Proof
I started by reaching out to our happiest clients.
I asked them for testimonials and case studies. Their positive feedback was like gold.
I showcased these testimonials on our website and social media. The response was immediate.
Example: A prominent client shared their success story with our product.
Statistic: Customer testimonials increased our website's conversion rate by 30%.
Leveraging Case Studies
Next, I created detailed case studies highlighting how our services solved specific problems. These stories resonated with potential clients. They saw themselves in these case studies and felt more confident in choosing us.
Example: A case study about how we helped a company reduce costs by 25%.
Statistic: Case studies boosted our lead generation by 40%.
Seeing Results
The results were beyond my expectations. We saw a significant uptick in inquiries and sales.
Our credibility soared, and our clients became our biggest advocates. It was proof that you don't need a huge budget to gain trust. You just need the right approach.
Conclusion
By leveraging social proof, I built B2B credibility without high costs. It's a strategy that works wonders.
Suggest a better way of doing it?
Get Tips, Suggestions, Workarounds in 2-3 mins, on How to Easily Achieve B2B Credibility Without High Costs?
#B2B marketing#social proof#customer testimonials#case studies#lead generation#credibility#online marketing#client success#business growth#sales strategy#content marketing#marketing tips#digital strategy#low-cost marketing#trust-building#client feedback#marketing tactics#brand reputation#business credibility#marketing success#sales boost#effective marketing#customer stories#online reputation#marketing ideas#client relationships#business tips#marketing trends#B2B sales#customer satisfaction
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Best B2B SaaS Marketing Campaigns
Top B2B SaaS marketing campaigns showcase innovation, effectiveness, and impact in driving business growth and customer engagement.
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Effectiveness of B2B Social Media Marketing
In the dynamic landscape of modern business, the effectiveness of B2B Social Media Marketing has emerged as a critical factor in driving success and growth. This keyword encompasses a multifaceted exploration of the strategies and tactics businesses employ to harness the potential of social media platforms for B2B marketing.
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6 Simple and Effective Ways to Achieve Product-Led Growth
Use this infographic as the SaaS marketer’s guide to product led growth marketing. Infographic courtesy of Firstpagestrategy.com.
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#6 Simple and Effective Ways to Achieve Product-Led Growth#B2B Content Marketing#B2B Content Marketing Infographics#B2B Marketing#B2B Marketing Infographics#Content Marketer Infographics#Content Marketers#Content Marketing#Content Marketing Infographics#Content Marketing Strategy#Content Marketing Trends#growth marketing infographics#SaaS marketer infographic#SaaS marketer&039;s guide to product-led marketing
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Amplifying Business Success: Exploring B2B Digital Marketing Dynamics
Introduction
In today's interconnected world, digital transformation has redefined the landscape of business interactions. As companies strive to adapt and thrive in this digital era, Business-to-Business (B2B) transactions have also shifted gears. B2B Digital Marketing Services have emerged as the driving force behind this evolution, shaping strategies that connect businesses, foster growth, and unlock new avenues of success.
The Digital Metamorphosis of B2B Marketing
B2B marketing has undergone a significant metamorphosis in recent years. Gone are the days of solely relying on traditional methods like cold calls and trade shows. Today, the digital realm serves as a fertile ground for forging meaningful B2B connections. B2B Digital Marketing Services encompass a broad spectrum of strategies and tactics that leverage the power of the internet to engage, nurture, and convert potential business clients.
Understanding B2B Digital Marketing Services
1. Website Optimization and Development:
A well-structured and optimized website is the foundation of any successful digital strategy. B2B Digital Marketing Services include designing user-friendly websites that not only showcase a business's offerings but also provide valuable insights to potential clients. From responsive design to clear messaging, these websites act as virtual storefronts that leave lasting impressions.
2. Search Engine Optimization (SEO):
Appearing prominently in search engine results is crucial for B2B companies. B2B Digital Marketing Services employ SEO techniques to enhance a business's online visibility. By optimizing content, keywords, and metadata, businesses increase the likelihood of being discovered by prospective clients actively searching for relevant solutions.
3. Content Marketing:
Valuable content is the currency of the digital realm. B2B Digital Marketing Services craft insightful blog posts, whitepapers, case studies, and videos that address the challenges and pain points of potential clients. This content not only showcases expertise but also establishes trust and positions businesses as thought leaders in their respective industries.
4. Social Media Engagement:
Social media platforms offer B2B companies a direct line of communication with their target audience. B2B Digital Marketing Services employ platforms like LinkedIn, Twitter, and even niche-specific networks to engage, share industry insights, and build relationships with potential clients.
5. Email Marketing:
An age-old tactic with a digital twist, email marketing remains a potent tool in B2B strategies. B2B Digital Marketing Services craft targeted email campaigns that deliver relevant content, nurture leads, and provide personalized communication, driving prospects down the conversion funnel.
6. Pay-Per-Click (PPC) Advertising:
B2B Digital Marketing Services utilize PPC campaigns to ensure businesses appear at the top of search results. These ads are strategically placed, targeting specific keywords and demographics, resulting in higher visibility and qualified leads.
7. Data Analytics and Insights:
The digital landscape is data-rich. B2B Digital Marketing Services employ analytics tools to track user behavior, engagement metrics, and conversion rates. These insights empower businesses to refine their strategies, ensuring maximum ROI and continual improvement.
8. Lead Nurturing and Automation:
Not all leads convert immediately. B2B Digital Marketing Services employ automation tools to nurture leads over time through personalized content and communication. This automated approach keeps businesses top of mind until the prospect is ready to make a purchasing decision.
9. Webinars and Virtual Events:
B2B Digital Marketing Services embrace the virtual world by hosting webinars and online events. These platforms allow businesses to showcase expertise, interact with potential clients, and foster engagement in real time.
Let’s connect for more insight: https://ventesb2b.com/contact-2/
The B2B Digital Marketing Advantage
1. Global Reach and Accessibility:
B2B Digital Marketing Services erase geographical boundaries, allowing businesses to reach potential clients across the globe. This accessibility opens doors to new markets and collaborations that were once beyond reach.
2. Personalized Engagement:
Digital marketing enables businesses to tailor their messages to specific industries, company sizes, and pain points. This personalized approach resonates with potential clients and increases the likelihood of conversion.
3. Cost-Effective Solutions:
B2B Digital Marketing Services often come at a fraction of the cost of traditional marketing methods. This cost-effectiveness allows businesses of all sizes to compete on a level playing field and allocate resources efficiently.
4. Real-Time Metrics:
Digital strategies provide instant feedback. B2B Digital Marketing Services deliver real-time data on campaign performance, allowing businesses to make informed decisions on the fly and pivot strategies as needed.
5. Long-Term Relationship Building:
Digital platforms enable businesses to nurture relationships beyond the initial sale. Through content and engagement, B2B Digital Marketing Services help maintain connections, fostering loyalty and repeat business.
Conclusion:
B2B Digital Marketing Services are the compass guiding businesses toward success in the digital age. With a blend of strategies that harness the power of content, social media, SEO, and analytics, B2B companies can connect, engage, and convert potential clients. The evolution of B2B marketing into the digital sphere has not only expanded possibilities but has also underscored the necessity of adapting to changing times. As the digital journey continues, embracing B2B Digital Marketing Services remains a key driver in navigating the road ahead and unlocking a world of growth opportunities.
Aniket Deshpanade
Sr.Digital Marketink Associate
www.ventesb2b.com/ New York, USA
#Dynamics of B2B Digital Marketing#B2B Digital Marketing Services#Business Growth Strategies#Digital Transformation#B2B Interactions#Online Presence#Data Analytics and Insights#Lead Nurturing#Content Marketing#SEO Strategies#Global Reach#Personalized Engagement#Cost-Effective Solutions#Real-Time Metrics#Long-Term Relationships#Digital Evolution#Digital Era#Business Expansion#Marketing Service#ventesb2b.com
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TOP-10 B2B MARKETING STRATEGIES WITH EXAMPLES
WHY DO YOUR BUSINESS NEED MARKETING STRATEGY?
In today’s dynamic and fiercely competitive B2B landscape, having a well-crafted marketing strategy is not just a luxury, but a necessity for any business aspiring to thrive and excel. A solid marketing strategy lays the groundwork for success, serving as a roadmap to navigate the complexities of the B2B marketplace and effectively connect with the right audience.This introduction talks about why businesses really need a strong marketing strategy to reach their goals. It also gives a quick look at the top 10 B2B marketing ideas, with real-life examples that have worked really well to help businesses grow and become better known.
There are different strategies that work really well in B2B marketing. For instance, there are special email campaigns that take care of potential customers, content marketing that shows how smart a company is, and marketing focused on individual clients that helps build long-term relationships. Also, there’s using social media in an interesting way to make customers feel loyal to a brand. Each of these strategies shows how having a complete marketing plan can lead to amazing success in the B2B world.So, let’s delve into the world of top-10 B2B marketing strategies and discover how these impactful tactics can propel businesses towards unparalleled achievements.
TOP B2B STRATEGIES WITH SEO
Two of the most powerful B2B marketing strategies, enriched by the prowess of Search Engine Optimization (SEO), are content marketing and link building.
Content marketing
Content marketing, a cornerstone of successful B2B content marketing strategy, involves creating and distributing valuable, informative, and relevant content to attract and engage target audiences. By integrating SEO best practices into content creation, such as optimizing keywords, meta tags, and URLs, businesses can improve their organic search rankings, driving more qualified traffic to their websites. A prime example of this strategy’s effectiveness is our client Almco Plumbing that increased its leads by 300% through SEO-optimized blog posts, establishing itself as an industry thought leader and cultivating a loyal customer base.
Link building
Link building is a core component of a comprehensive B2B SEO strategy aimed at enhancing a website’s authority and search engine visibility in the B2B domain. It involves acquiring quality backlinks from reputable websites that cater to B2B audiences. While practices like regular link buying and link exchanges with other businesses can yield quick links, they might not always align with search engines’ quality guidelines and could result in penalties. On the other hand, organic B2B link building strategies such as creating valuable content, guest blogging on B2B platforms, and participating in contests, scholarships, or announcements specific to the B2B sector can naturally attract relevant and authoritative links, bolstering your online presence and credibility while adhering to best practices in the evolving landscape of B2B SEO.
TOP B2B STRATEGIES WITH PPC
Two highly effective B2B marketing strategies that gain immense traction when combined with Pay-Per-Click (PPC) advertising are Geo-Targeted Ads and Remarketing.
Geo-Targeted Ads
If your B2B services have a local focus, use geo-targeted ads to reach businesses in specific regions. Customize your ad campaigns to address the needs of local businesses, showing them how your offerings cater to their unique challenges.
Remarketing
Remarketing, another game-changing B2B strategy, involves re-engaging website visitors who didn’t convert during their initial visit by displaying targeted ads across various platforms. By incorporating PPC into Remarketing efforts, businesses can amplify their brand’s visibility and stay top-of-mind with potential customers, driving them back to the website for a second chance at conversion.
TOP B2B STRATEGIES WITH SMM
In the ever-evolving world of B2B marketing, Social Media Marketing (SMM) has emerged as a dynamic force, revolutionizing the way businesses connect with their target audience. Two top B2B strategies that harness the power of SMM are Influencer Marketing and Social Media Engagement.
Influencer Marketing
Influencer Marketing has emerged as a game-changer in the B2B arena, where key industry figures and thought leaders collaborate with businesses to promote their products or services. By integrating SMM into Influencer Marketing campaigns, companies can leverage the immense reach of social media platforms to amplify their message and establish trust among their target audience.
LinkedIn Thought Leadership and Networking:
LinkedIn is the go-to platform for B2B professionals. Establish your company’s presence by sharing insightful articles, industry news, and thought leadership content. Regularly post well-researched content that addresses pain points and challenges your target audience faces. Additionally, leverage LinkedIn Groups to join discussions and establish your expertise. Networking with industry peers, potential clients, and partners can lead to valuable connections and business opportunities.
TOP B2B MARKETING STRATEGIES FOR LEAD GENERATION
When it comes to lead generation in the B2B realm, two top strategies have proven to be exceptionally effective: Webinars and Email Marketing.
Webinars
Webinars have become a force to be reckoned with in the B2B lead generation landscape, offering an interactive platform for businesses to showcase their expertise and engage with a captive audience. By promoting webinars through various channels and focusing on topics that resonate with their target audience, companies can attract high-quality leads and nurture them through the sales funnel.
Email Marketing
Email Marketing remains a cornerstone of B2B lead generation strategy, allowing businesses to directly connect with their audience in a personalized and cost-effective manner. By crafting compelling and relevant email content, companies can nurture leads throughout the sales funnel and build long-lasting relationships. A striking instance within our own experience is that we observed a remarkable 40% surge in lead conversions using our strategic B2B email marketing strategy. This achievement was realized through the adept execution of a well-planned email campaign, delivering invaluable insights and solutions directly to our valued subscribers.
TOP B2B MARKETING STRATEGIES FOR E-COMMERCE
In the fast-paced and competitive world of e-commerce, two top B2B marketing strategies have emerged as crucial drivers of success: Personalization and Social Proof.
Personalization
Personalization involves tailoring the shopping experience to meet the specific needs and preferences of individual B2B buyers. By leveraging data analytics and customer behavior insights, businesses can offer personalized product recommendations, targeted promotions, and customized content, leading to higher customer satisfaction and increased conversions.
Social Proof
Social Proof, on the other hand, utilizes customer reviews, testimonials, and social media influencers to build trust and credibility for the brand. By showcasing positive feedback and real-life experiences from satisfied clients, businesses can instill confidence in potential buyers and inspire them to make purchase decisions. Incorporating these top B2B marketing strategies into e-commerce endeavors can elevate customer engagement, foster loyalty, and ultimately lead to enhanced growth and success in the competitive e-commerce landscape.
CONCLUSION
In conclusion, staying ahead in the competitive B2B marketing landscape requires businesses to employ powerful and innovative strategies. The top B2B marketing strategies explored in this article have demonstrated their effectiveness in driving growth, building lasting relationships, and achieving remarkable success for companies across various industries. By embracing these strategies and leveraging real-life examples, businesses can elevate their brand visibility, connect with their target audience, and secure a competitive edge in the ever-evolving B2B landscape. Embracing these top strategies will undoubtedly position businesses for sustained growth and prosperity in the dynamic world of B2B marketing.
PLAN EFFECTIVE B2B STRATEGIES WITH IM4U DIGITAL MARKETING AGENCY
Ready to take your B2B marketing efforts to the next level? Plan effective B2B strategies with iM4U Digital Marketing Agency and unlock unparalleled growth and success. Contact us today to discover how our expertise and proven methodologies can elevate your brand, connect with your target audience, and drive sustainable results in the competitive B2B landscape. Let’s create a winning strategy together!
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Top Tips for B2B Keyword Research with Ubersuggest
B2B keyword research is crucial for every business. It is necessary to get more leads, increase website traffic, and improve search engine rankings. With the help of powerful tools like Ubersuggest, businesses can get and use effective keyword strategies to reach their target audience and achieve their market goals. This article will explore top tips for B2B keyword research with Ubersuggest. Also, we will learn how you can leverage this powerful tool to improve keyword strategy and grow more with your business.
What is B2B Keyword Research?
B2B is business-to-business, which refers to marketing and selling products or services from one business to another. B2B keyword research is the process of identifying and analyzing the keywords that businesses use to search for products or services. These keywords are relevant to the needs of their business. Ubersuggest is a helpful tool that anyone can use to conduct effective keyword research. The tool will help you identify the right keywords, analyze their competitors, and develop keyword strategies that drive more traffic and generate higher leads. Keyword search volume, keyword difficulty, and CPC (cost per click) are among the excellent features and services it provides.
7 Top Tips for B2B Keyword Research with Ubersuggest
1. Understanding Who Your Target Audience Is
The first step in B2B keyword research is identifying your target audience. This means understanding their search intent as well. Ubersuggest can be used to know the most common search queries and topics your target audience seeks.
Understanding customers’ search intent helps in knowing their interests which will help you create relevant content that satisfies their needs. You can gather information through different methods, such as customer surveys, website analytics, and other market research.
2. Identifying the Right Keywords
Once you have closely examined your target audience, the next step should be identifying the right keywords. Ubersuggest offers features that can help you conduct keyword research and analyze keyword metrics. However, there are different keywords: short-tail, long-tail, and branded.
You can rely on this tool to find relevant keywords that are easy to rank and have a high search volume. You can also try social media and customer feedback to gain valuable information.
3. Creating a List of Potential Keywords
With the information you collected, you can start developing a list of potential keywords and phrases that your target audience may use to search for your products or services. This list can be used as a starting point for keyword research.
4. Analyzing Your Competitors
Analyzing your competitors’ websites can help you go ahead with them. Identifying your top competitors is beneficial in analyzing their keywords and content to understand their strengths and weaknesses.
Ubersuggest can be used to compare your website’s performance with your competitors. By analyzing your competitors, you can know the weaknesses in your content strategy and improve your keyword research strategy.
Read More: https://ennobletechnologies.com/seo/top-tips-for-b2b-keyword-research-with-ubersuggest/
#B2B Keyword Research#Digital Marketing#digital marketing organizations#digital marketing strategy#Ennoble Technologies#Keyword Research#Keyword Strategy#Long-Tail Keywords#Tips for B2B Keyword Research#Tips for Effective B2B Keyword Research#Ubersuggest
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How to Create a Winning Social Media Strategy
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How to Create a Winning Social Media Strategy
As social media continues to evolve, it is essential for businesses to have a well-planned and executed social media strategy. A winning social media strategy can lead to increased brand awareness, engagement, and ultimately, sales. In this article, we will explore how to create a winning social media strategy in 20 headings and subheadings.
Define Your Goals and Objectives
Identify what you want to achieve with your social media strategy
Ensure your goals are specific, measurable, achievable, relevant, and time-bound (SMART)
Understand Your Target Audience
Identify your ideal customer and their demographics, interests, and behaviors
Tailor your social media strategy to meet their needs and preferences
Conduct a Social Media Audit
Evaluate your current social media presence, including platforms, content, and engagement
Identify areas for improvement and opportunities for growth
Choose the Right Social Media Platforms
Select social media platforms that align with your goals and target audience
Consider factors such as platform demographics, content types, and features
Develop Your Brand Voice and Visuals
Establish a consistent brand voice and visual identity across all social media platforms
Consider your brand personality, values, and tone of voice when creating content
Create a Content Strategy
Develop a content calendar that aligns with your goals and target audience
Identify content themes, types, and formats that resonate with your audience
Optimize Your Content for Each Platform
Tailor your content to fit each social media platform’s unique features and audience
Use platform-specific best practices for hashtags, captions, and post frequency
Use Paid Social Advertising
Consider using paid social advertising to amplify your reach and engagement
Identify the right social media ad formats for your goals and target audience
Monitor and Respond to Social Media Conversations
Monitor social media conversations about your brand and industry
Respond promptly and professionally to customer inquiries, feedback, and complaints
Measure Your Social Media Performance
Use social media analytics to track your performance against your goals and objectives
Identify areas for improvement and optimize your strategy accordingly
Iterate and Improve Your Strategy
Continuously evaluate and iterate your social media strategy based on data and feedback
Test and experiment with new content formats, platforms, and tactics
Leverage Influencer Marketing
Consider partnering with social media influencers to reach a wider audience and increase engagement
Identify influencers who align with your brand and have a relevant following
Engage in Social Listening
Use social listening tools to monitor and analyze social media conversations about your brand and industry
Gain insights into customer sentiment, preferences, and behaviors
Develop a Crisis Management Plan
Plan for potential social media crises and develop a crisis management plan
Establish clear guidelines for how to respond to negative feedback and handle sensitive issues
Collaborate with Other Brands and Organizations
Consider collaborating with other brands and organizations to increase your reach and engagement
Identify partnerships that align with your brand values and target audience
Provide Value and Build Relationships
Focus on providing value to your audience through educational, informative, and entertaining content
Build relationships with your audience by engaging in conversations and responding to feedback
Use Social Media Listening to Identify Trends
Use social media listening tools to identify trends and stay up-to-date with industry news and events
Use this information to inform your content strategy and engage with your audience
Plan Your Budget and Resources
Allocate resources and budget to support your social media strategy
Consider factors such as staffing, content creation, advertising, and tools
Train Your Social Media Team
Ensure your social media team has the necessary skillsto execute your social media strategy effectively
Provide training and resources to keep your team up-to-date with the latest trends and best practices
Stay Up-to-Date with Social Media Trends
Continuously monitor and stay up-to-date with social media trends and best practices
Attend industry events, follow thought leaders, and read relevant publications
Creating a winning social media strategy takes time, effort, and dedication. By following these 20 headings and subheadings, you can develop a social media strategy that aligns with your goals, target audience, and brand identity. Remember to iterate and optimize your strategy based on data and feedback, stay up-to-date with industry trends, and focus on providing value and building relationships with your audience. With a well-planned and executed social media strategy, you can take your business to the next level and achieve your goals.
Social media marketing
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Content Marketing Strategies for B2B Companies
In the world of business-to-business (B2B) marketing, content reigns supreme. More and more B2B companies are using content marketing to reach their target audience, increase brand awareness, and generate leads as a result of the growth of digital marketing. An effective content marketing strategy can be hard to develop and put it into practice. The essential elements of an effective content…
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Masteringenterprise - Gold
App marketing is a key component of any successful digital strategy. With the right app marketing tips and b2b social media best practices, businesses can increase their visibility, reach more customers, and generate more revenue. In this article, we will explore various strategies for app marketing tips and discuss how to use b2b social media best practices to maximize your success in the digital space. It is essential for companies to understand the best practices and strategies when it comes to app marketing in order to maximize their reach and engagement. Similarly, B2B social media best practices are also important in order to ensure that companies can effectively engage with their target audience. In this article, we will discuss some of the key app marketing tips and B2B social media best practices that can help businesses increase their visibility and engagement online.
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So... Shapeways is going bankrupt.
This is particularly irksome for me, as that's a good 1/3rd of my monthly income, so I'm crossing my fingers while I start setting up a new store on cults. I have literally thousands of items so getting them all up is going to take ages.
But why did this happen?
Well I'll fucking tell you what I think happened.
It was a company run on arrogance and cowardice.
Shapeways made its mark as the cafepress of 3d printing. The weight of this was their marketplace that let people sell prints directly to customers without having to do the printing themselves. At its peak, I made more from Shapeways than from my day job.
The problem was that Shapeways put zero effort into the marketplace. They'd send some of us to a con to promote the idea of 3d printing game minis a couple of times, sure, but when it came to actual site maintenance and design every suggestion and request by sellers was roundly ignored. We asked for better search and categorization options. We asked to be able to name variants in our stores. We asked for better communication from the print techs. We asked for accurate subcategories that actually reflected how customers looked for items. None of it was done.
As such, the site was baffling to customers and difficult to understand. This was made worse by Shapeways' continual renaming of their materials. So after a couple of years Shapeways announces that they're not going to do anything for the marketplace because it's underperforming, and are going to focus on B2B, and in doing so they buried the marketplace in a tiny little link on the front page.
Overnight sales plummeted. We complained again, nothing was done. We asked for a different URL that went straight to the marketplace (something that would literally cost them $80 to do) that we could direct customers to, we were ignored.
The marketplace is underperforming, so we won't put in the effort needed to make the marketplace perform. Makes perfect sense.
Prices go up. Shipping goes up substantially, and then it was a thousand little cuts. The auto-checks were altered to make it impossible to verify anything manually with any accuracy, so it became harder to design for the limitations of their printers.
The site slowed down substantially so every click had a several second pause, making shopping and maintaining frustrating and unpleasant. Shipping costs to many areas of the world became insanely high, effectively cutting off entire markets.
Want to not be Shapeways? Then remember this:
Your users know more about your site experience and their own needs than you do.
If you have a sales site, and the people selling through it say "this isn't working, we need this" then maybe you should listen to them and not just say 'you're wrong' to their faces.
Oh, and also, if goddamn Rolls-Royce comes in filing false DMCA claims over the use of the word "Phantom" in any context on your site, you don't take every item through a multiple day review for every edit and say "LOL, we can't do anything"
You take them to court for abusing the system on behalf of your user base, you fucking bootlicking cowards.
OH, AND I ALMOST FORGOT!
I HAD TO FIND OUT ABOUT THIS FROM A DM ON TWITTER.
They've sent me a check every month for half a decade and they don't even send a "We're closing shop" email.
Look upon my prints, ye mighty, and despair.
If you want to help me though the meantime, here's my paypal.me and my gofundme.
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Top 8 Most Effective Marketing Channels for Businesses
The following infographic from Semaphore discusses about the top 8 marketing channels that yield maximum results for businesses.
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#8 of the Most Effective Marketing Channels for Businesses#B2B Content Marketing Infographics#B2B Marketing Infographics#Content Marketer Infographics#Content Marketing#Content Marketing Infographics#Content Marketing Strategy#Influencer Marketing Infographics#Social Media Infographics#Social Media Marketing#Social Media Marketing Strategy#Social Media Strategy
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