#social media marketing tactics

[lacewise]

Hey, you! Yes: you! Random person on the internet! I need to talk to you about something.

Nearly everything on social media (yes, that thing too) (yup, so is that) (yes, especially me) is marketing. That’s a morally neutral statement. It’s not “good” or “bad” or even “morally grey”. It is the way we have organized the internet, especially platforms on the internet.

If people are fighting for attention, eyeballs, interest… you’re going to get marketing. In this truth, people have different goals: entertainment, education, money, etc. That’s all still morally neutral.

Where it gets morally bad is when you buy into the marketing without any research. Where it gets even worse is when people tell you if you fact check the information you see on social media, *you* are morally bad. Why don’t you just buy into the marketing? Why don’t you just accept the buzzwords? And a lot of it seems to be an updated redux of “tolerate my intolerance!” (Which evolved to, “Hey, I’m just asking questions” then to “What if it’s really true? What if [blank innocuous thing] is the root of all evil?” And now it’s, “We have to do something!!! There’s no time to fact check!!! If this is really happening, there’s no time!!!”) Which I should not have to explain… is bad.

Let me explain anyway though: the increase in urgency and making it time sensitive is meant to send you into a panic. That fear/anger/anxiety response tells you you need to do something, right now! But it’s so difficult to know what… don’t worry, don’t freeze, don’t think, they have the answer! Do this right now! You have to! There’s only a few seconds left! You NEED TO DO THIS YOU—oh you’ve done it. Phew, crisis averted! You’re our hero! Now make sure to tell all your friends or nothing you did matters and you will be d—ned for all eternit—thanks for sharing! We need more people like you!

The difference between this and something actually time sensitive is something that is legitimate will 1) often not work you into a panic, because they’re just trying to make you more informed/legitimately interested, 2) they will give you actionable steps and 3) the tone is completely different. Here’s another example:

Hey, everyone. I’m sorry to say this but [politician] has betrayed our [community]. We met with [politician] and they promised us they would fight for our [very specific purpose, usually with its own specialized vocabulary]. Today they voted against that. But we’re not giving up! Please, pressure [government body] to change their minds about [issue] and vote again in our favor! This would [specific impact]. We are also working on this [alternative solution]. Please donate here! We’ll keep you all updated and together, we will will achieve [favorable result]. We won’t back down! Thank for your support!

Even if the legitimate advocacy is angry, devastated, resigned, or scared, you will still see the elements of specific information and solutions pertaining to a specific situation, especially using jargon pertaining to the specific situation, urging you to learn more or ally with them without 1) centering yourself, 2) accidentally spreading bad information, or 3) accidentally harming other communities in solidarity with theirs. Learning more and supporting movements is supposed to be an *ongoing process* not a “winner-takes-all” sporting tournament, with you as the star and hero.

If people are telling you not to get a second opinion about something that isn’t easily verifiable (especially if there are no primary sources to consult), that’s morally bad marketing.

You may be wondering why I’m framing this as “morally bad marketing” instead of “propaganda” (which is literally correct). That’s *also* marketing. I’ve found that propaganda is a loaded word in most contexts, and if you tell someone they’ve fallen for it, they’ll get defensive. However, if I frame it as a scam and focus my attention on the people manufacturing the scam (whether that’s outrage, bigotry, etc) sometimes it jolts people into realizing how flimsy the premise actually is. Which is very!

If people aren’t using their own activism and infrastructure to gain acceptance and solidarity. If people are using other movements’ platforms to get attention to their own (like stealing hashtags), especially if they use *different phrases and jargon* to gain acceptance in different communities, and keep coming up with new rhetoric every time their ideas don’t penetrate the demographic they’re targeting—these are all red flags of a size that could blanket Texas. Discarding one marketing strategy for another takes time, especially with decentralized communications. If multiple strategies are being employed at once on a large scale: I highly doubt that’s decentralized at all. If it looks like a sales funnel, talks like a sales funnel, etc…

Further, if you see a sudden proliferation of accounts that don’t seem organic, or someone is selling One Weird Little Trick to complete your life, cure your ails, bring about World Peace! [Blank] hates it!

You need to flee. I need you to understand my *very* clearly on this—you need to *flee* immediately. The *best case* scenario is you are being tricked out of currency.

No one doing this is *ever* selling solutions. They are feeding you fear and self-loathing, then selling you the feeling of control. “You can do it! You can change the world! We can do it! We can do it together!” But never, ever once telling you what “it” is. At least not at first. It’s always a lifestyle, a thing, a movement. “Sure the world has gone to pieces [true] but you’re better than the last people who messed up [source?] you can fix it! Just let us tell you how [no, this is a cult, RUN]”

And, again, this can apply to anything, including: companies selling you ‘lifestyles’, companies selling you that one super niche product that will fix your life forever, up to and including literal propaganda campaigns.

The thing is: it’s not about you. It’s about what they can take from you, while you smile happily, feeling privileged (so, so proud) they took it. They let you market for them while they took your money, time, humanity, etc! And it’s all because you’re so wonderful! And brave! And subversive! And whatever else you want to see yourself as!

[bestshop6284]

200 Social Media Marketing Tactics

[thebigunit]

Instagram has been a powerful marketing tool for businesses seeking to extend their presence and product visibility since its start. Instagram is an excellent social media marketing tool for showcasing cool, innovative, interesting, and beautiful goods and services because it is a highly visual platform. Moreover, fashion, food, travel, beauty, home decor, gardening, and events have seen tremendous success by incorporating Instagram interaction into their marketing strategies. However, if you are looking for Digital marketing company in Dandenong then contact The Big Unit

[affordableseofl]

Boosting SEO through Social Media: A Comprehensive Guide - #affordableseo #AffordableSEO, #AffordableSEOCompany, #AffordableSEOTampa, #ContentMarketing, #DigitalMarketing, #Keywords, #Links, #Marketing, #OnlineMarketing, #SearchEngine, #SEO, #SEOCompany, #SEOExpert, #SEOFirm, #SEOTampa, #SEOTips, #SmallBusiness, #SocialMedia, #SocialMediaMarketing, #SocialNetworking, #Tampa, #TampaSEO, #Technology, #WebMarketing - https://www.affordableseofl.com/2024/02/13/boosting-seo-through-social-media-a-comprehensive-guide/

[firoz857]

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[reputedfirms]

Social media is adopting its own form of SEO in a way that promotes a positive user experience. The way this algorithm works is by putting your posts in a pool as small as one percent of your followers. If those people engage with the content, it gets introduced into a larger pool. Slowly but surely, more and more people see it, but only if it’s engaging.

Here are 5 Tactics to grow the organic reach of your business.

[champstorymedia]

The Social Media Playbook: Essential Tactics for Boosting Your Business

Introduction In today’s fast-paced digital landscape, businesses cannot afford to overlook the potential of social media marketing. "The Social Media Playbook: Essential Tactics for Boosting Your Business" serves as a crucial guide to navigate the complex terrain of social platforms. From understanding your audience to leveraging analytics, these strategies empower brands to amplify their reach…

[theseoblogspace]

Leveraging Influencer Marketing for Small Businesses

In today’s fast-paced digital world, small businesses in Australia face the challenge of getting noticed and connecting with their audience. But, there’s a strong solution – using influencer marketing. I’ve seen firsthand how working with the right influencers can boost a small business’s growth and visibility1. Influencer marketing means teaming up with people who have a big and loyal following…

[digitalaamir]

Digital Marketing for Small Businesses: A Comprehensive Guide to Thrive in a Competitive Market

In today’s fast-paced digital world, small businesses are constantly challenged to keep up with larger competitors. However, digital marketing for small businesses levels the playing field, allowing startups and small enterprises to build strong online presences, reach targeted audiences, and achieve sustainable growth. This blog will dive deep into essential strategies for successful digital marketing, tailored specifically for small businesses.

Why Digital Marketing Matters for Small Businesses

Digital marketing has transformed the way businesses of all sizes interact with customers. Traditional marketing methods, like print ads or direct mail, are needed to capture the attention of modern consumers. With limited budgets and resources, small businesses need a cost-effective way to reach potential customers and increase brand visibility. This is where digital marketing for small businesses becomes a game-changer.

Digital marketing offers unparalleled opportunities for small businesses to create customized campaigns, engage directly with their audience, and track results in real time. It allows businesses to optimize their strategies to achieve the highest possible return on investment (ROI) without wasting resources on ineffective methods.

Key Digital Marketing Strategies for Small Businesses

Search Engine Optimization (SEO)SEO is the foundation of any successful digital marketing campaign. It involves optimizing your website and content to rank higher on search engine results pages (SERPs) when users search for relevant keywords. Small businesses can benefit from local SEO strategies, focusing on attracting customers within a specific geographic area. To implement SEO effectively, small businesses should:

Optimize their website with local keywords.

Claim and verify their Google My Business listing.

Encourage customer reviews to boost credibility.

Social Media MarketingSocial media platforms like Facebook, Instagram, Twitter, and LinkedIn offer small businesses a chance to connect directly with their target audience. By creating engaging and informative content, businesses can build relationships with customers, improve brand awareness, and drive traffic to their websites. For small businesses, it’s crucial to:

Choose platforms where your target audience is most active.

Post regularly and interact with followers.

Use paid advertising features like Facebook Ads to expand reach.

Content MarketingQuality content can set a small business apart from competitors. Content marketing involves creating valuable, relevant content that attracts and retains customers. This could be blog posts, videos, infographics, or podcasts that answer common questions, provide tips, or highlight your products/services. To maximize content marketing efforts, small businesses should:

Focus on answering customer pain points and providing solutions.

Develop a content calendar to stay consistent.

Use a mix of formats, such as blogs and social media posts, to engage diverse audiences.

Email MarketingDespite the rise of social media, email marketing remains a highly effective way to engage with your audience. Small businesses can use email campaigns to nurture leads, promote new products, and stay connected with customers. It’s one of the most affordable digital marketing strategies with the highest ROI. Tips for small businesses using email marketing:

Personalize emails for better engagement.

Segment your audience for more targeted campaigns.

Include clear calls to action to encourage conversions.

Pay-Per-Click Advertising (PPC)PPC allows businesses to advertise on search engines like Google or social media platforms, paying only when someone clicks on their ad. This can be an effective strategy for small businesses with a limited marketing budget, as it offers control over spending and immediate visibility on SERPs. To make PPC campaigns work for small businesses:

Set a budget and stick to it.

Use targeted keywords to reach your ideal customers.

Track campaign performance and adjust strategies as needed.

The Benefits of Digital Marketing for Small Businesses

Implementing a well-rounded digital marketing for small businesses strategy can result in numerous benefits, including:

Increased visibility: Digital marketing helps small businesses increase their visibility online, ensuring that their brand is seen by potential customers who are actively searching for products or services.

Cost-effectiveness: Compared to traditional marketing methods, digital marketing offers more affordable options, making it accessible even for businesses with tight budgets.

Measurable results: One of the greatest advantages of digital marketing is the ability to track and measure campaign performance in real time. Tools like Google Analytics and social media insights provide valuable data on what’s working and what needs improvement.

Targeted advertising: Digital marketing allows businesses to target their ideal customers based on factors like demographics, interests, and online behavior. This results in more qualified leads and higher conversion rates.

Challenges Small Businesses Face in Digital Marketing

While digital marketing for small businesses offers numerous benefits, it’s not without its challenges. Small businesses often struggle with:

Limited resources: Many small businesses operate with smaller budgets and fewer employees than larger companies, making it difficult to allocate the necessary time and money to digital marketing.

Keeping up with trends: The digital marketing landscape is constantly evolving, and small businesses must stay updated with the latest tools, platforms, and strategies.

Measuring success: Determining the success of digital marketing campaigns can be overwhelming without the right metrics and analytics tools in place.

[strategichannah]

Halloween Marketing Ideas to Try Now

Looking for fun ways to engage your audience this Halloween? 🎃 Try these spooky marketing ideas—flash sales, social media campaigns, and more! #HalloweenMarketing #BusinessGrowth

Halloween Marketing Ideas to Try Now Written By: that Hannah Jones Time to Read: 5 minutes Halloween isn’t just for trick-or-treating—it’s also a prime time for businesses to tap into the festive spirit and engage their audience in new and creative ways. From spooky promotions to themed content, Halloween offers a unique opportunity to stand out, delight your customers, and boost engagement.…

[marketingdonerightau]

Brand Strategy - marketingdoneright.com.au

Develop a powerful brand strategy with connects the dots. We help build a unique identity that resonates with your audience and drives growth. Visit https://marketingdoneright.com.au/ for expert solutions.

[thebigunit]

12 Reasons Why You Should Use Instagram for Marketing

Instagram has been a powerful marketing tool for businesses seeking to extend their presence and product visibility since its start. Instagram is an excellent social media marketing tool for showcasing cool, innovative, interesting, and beautiful goods and services because it is a highly visual platform. Moreover, fashion, food, travel, beauty, home decor, gardening, and events have seen tremendous success by incorporating Instagram interaction into their marketing strategies. However, if you are looking for Digital marketing company in Dandenong then contact The Big Unit

[gotogroww]

Ready to transform your marketing strategy? Here are 5 Essential Ways to Improve Your Digital Marketing Tactics! From SEO and PPC to SMM, these proven methods will boost traffic, engagement, and conversions. 🚀💼 Implement them today and watch your brand grow!

[champstorymedia]

Maximizing Your Budget: Cost-Effective Digital Marketing Tactics for Startups

In today’s competitive business landscape, startups often face unique challenges when it comes to marketing. Limited budgets mean they need to be smart, strategic, and resourceful in their approach. This article explores how you can maximize your budget effectively by implementing cost-effective digital marketing tactics tailored for startups. From leveraging social media to optimizing content,…

[theseoblogspace]

Effective Content Marketing Strategies for Small Businesses

Industry research shows that 89% of people saw good results from content marketing, no matter their goals1. This proves content marketing is effective, but only if you know what content to make. This article will look at some top content marketing strategies for small businesses in Australia. These strategies can help increase your online presence, connect with your audience, and grow your…