#Niche market audience engagement

[theseoblogspace]

Leveraging Influencer Marketing for Small Businesses

In today’s fast-paced digital world, small businesses in Australia face the challenge of getting noticed and connecting with their audience. But, there’s a strong solution – using influencer marketing. I’ve seen firsthand how working with the right influencers can boost a small business’s growth and visibility1. Influencer marketing means teaming up with people who have a big and loyal following…

[strategichannah]

How to Find Clients Starts by Understanding Who You Serve

Struggling to find the right clients? You’re not alone. If your ideal customers seem just out of reach, it’s time to rethink your strategy. Discover the solution in my latest blog! #MarketingSolutions #BusinessGrowth #freecontent

How to Find ClientsStarts with Understanding Who You Serve Written By: that Hannah Jones Time to Read: 6 minutes Finding clients for your business is a lot like embarking on a journey. You need a map, a destination, and a solid understanding of who you’re inviting along for the ride. It all starts with one crucial question: Who is it that you serve? Who does your product work for? Who gains…

[mrhairybrit]

How to Make Money on YouTube in the UK

YouTube has become a viable career for many around the world, and the United Kingdom is no exception. Aspiring content creators in the UK have the opportunity to turn their passion into profit. But how exactly does one go about making money on YouTube in the UK? I use VidIQ to maximise my channel growth. It has helped me grow from 12K subscriber to over 50K since 2021! Let’s explore the key…

[imarketer4udma-blog]

MARKETING CASE STUDY: COMPLEX MARKETING PROMOTION IN COMPETITIVE PLUMBING NICHE

The plumbing industry is a vital sector that caters to essential water supply, drainage, and sanitation needs. It operates within a competitive niche, where companies strive to establish their presence and capture market share. This case study explores the complex marketing promotion strategies employed by a successful plumbing business. Throughout its operation, this company has achieved its goals. However, the competition is fierce, with well-established companies boasting strong reputations and substantial budgets. Despite starting with only three trucks, our client has experienced remarkable growth, expanding their fleet to over ten trucks. In the past three years, they have consistently doubled their profits annually by offering plumbing services and responding promptly to service calls.

MARKETING CHALLENGES IN THE PLUMBING NICHE

One of the key marketing challenges faced in the plumbing industry is the localized nature of business operations. Companies are often restricted to advertising within the areas where they operate. This limitation on geo-targeting options restricts their ability to expand into other markets. Since plumbing services are primarily service-oriented, it is crucial for businesses to maintain a strong local presence. Additionally, the plumbing niche deals with a “hot” customer base, where clients require immediate solutions. This poses a challenge in capturing and converting customers swiftly. The target audience consists of individuals seeking services “here and now,” necessitating adjustments in the advertising approach to effectively cater to their urgent needs.

MARKETING STRATEGY AND OBJECTIVES

The company’s marketing objectives in the competitive plumbing niche are focused on successful and repeat sales, as well as conversions, particularly inbound calls and inquiries. Rather than simply aiming for broad reach or website views, the company places emphasis on identifying the specific sources from which leads originate. To overcome marketing challenges, a comprehensive strategy was implemented to establish a strong presence across various niches where customers seek plumbing services. This involved maximizing visibility on relevant social media platforms, with a particular focus on local business platforms such as Google My Business, YELP, and NextDoor. The marketing team diligently tracked and analyzed the effectiveness of every lead source, strengthening the resources that proved to be most successful.

Target Audience and Customer Segmentation

In this niche, the company did not have a specific target audience in terms of demographics or psychographics. The potential clients for plumbing services could be anyone residing in a house or apartment. However, a segment of the target audience included companies involved in real estate operations, rentals, and commercial real estate. This encompasses a wide range of businesses, including those in the restaurant industry and other small businesses. By utilizing channels such as YouTube, social media marketing (SMM), search engine optimization (SEO), and pay-per-click (PPC) advertising, the marketing strategy is designed to reach and engage both residential and commercial customers effectively, capturing their attention and driving conversions.

Learn how to find your target audience and effectively promote your business in a competitive niche by visiting our blog: How to find a target audience for your business.

RESULTS AND ACHIEVEMENTS

The implementation of the marketing strategy in the competitive plumbing niche was accompanied by diligent measurement and tracking of marketing performance and results.

The organic website traffic also exhibited positive growth, with 90 monthly visits in 2021, reaching 330 monthly visits in 2022. For the first five months of 2023, the website received an average of 437 monthly visits.

Sales directly attributed to marketing promotion displayed a notable increase, with 600 thousand generated in 2022 at an average of 50 thousand per month. In the first five months of 2023, sales amounted to 425 thousand, averaging 85 thousand per month.

The number of incoming targeted calls lasting more than 30 seconds also showed positive trends, with 2,209 calls in 2022 (184 per month) and 1,473 calls for the first five months of 2023 (294 per month). Additionally, 834 incoming calls were specifically attributed to Google My Business (GMB) and social media marketing (SMM) in 2022, while 774 calls were recorded for the first five months of 2023.

The return on marketing investment (ROMI) currently stands at an impressive 300%, reflecting the direct sales generated from the marketing promotion efforts.

LESSONS LEARNED AND RECOMMENDATIONS

Through a comprehensive analysis of the marketing campaign and key metrics, valuable insights have been gained for future marketing strategies in the competitive plumbing niche. The analysis revealed that SEO optimization proved to be the strongest channel, providing a high return on investment despite its relatively low cost. On the other hand, Google Ads showed weaknesses, attracting spam and yielding poor results.

In light of these findings, we recommend to focus on localized promotion strategies for a local business like plumbing. Understanding the preferences and behaviors of the target audience, including personal networks, friends, and neighbors, can provide valuable insights into effective marketing approaches. Additionally, it is crucial to closely monitor and evaluate traffic sources to ensure they align with the areas where the company’s services are available. This will help avoid investing resources in areas that do not yield meaningful results. It is essential to continually refine and optimize the marketing strategy based on the performance analysis of different channels. This includes reallocating resources to strengthen the most effective channels, such as SEO, while considering alternative advertising avenues that may better suit the nature of the plumbing industry. By leveraging these lessons learned and recommendations, future marketing strategies can be tailored to achieve maximum impact and drive sustained growth in the competitive plumbing niche.

CONCLUSION

In conclusion, the case study findings demonstrate the importance of effective marketing in the competitive plumbing industry. By implementing a targeted approach and leveraging platforms such as Google My Business, YELP, and NextDoor, the company successfully established a strong presence in the local market. The emphasis on SEO optimization proved to be a cost-effective strategy, driving organic website traffic and contributing to revenue growth. The analysis highlighted the need for localized promotion and understanding customer preferences. Overall, effective marketing played a crucial role in overcoming challenges and driving success in the competitive plumbing niche.

HOW TO PROMOTE YOUR BUSINESS IN COMPETITIVE NICHE – CALL IM4U AGENCY

Ready to promote your business in a competitive niche? Take the next step and call IM4U Agency today. Our expert team specializes in crafting effective marketing strategies tailored to your industry. Let us help you navigate the challenges, stand out from the competition, and achieve your business goals. Contact us now and unlock the potential of your brand in the competitive landscape.

Oleksandr Yaremenko

[powerfulaitools]

Monetize Your Blog: The Top Strategies for Affiliate Marketing

Looking to monetize your blog? Affiliate marketing might be just what you need! Check out these top strategies to maximize your earnings and boost your online presence. Start earning more today! #affiliateMarketing #monetizeYourBlog #digitalMarketing

Introduction Understanding Affiliate Marketing Choosing the Right Affiliate Products Creating Quality Content Types of Content that Work Well for Affiliate Marketing Tips for Writing Quality Content Building an Email List Why You Need an Email List How to Build an Email ListHow to Choose the Right Affiliate ProductsHow to Promote Affiliate ProductsHow to Track Your Affiliate Marketing…

[zakir77]

Maki money

[allnovellas]

Discover Your Niche

The Secret to Unlocking Success and Engagement The world of writing is vast and varied, with countless topics and genres to explore. From the enchanting realms of fiction to the informative depths of non-fiction, writers have a wealth of opportunities to express their creativity and knowledge. However, one secret to unlocking success and engagement in this competitive landscape is finding your…

[charmillington]

5 Steps to Becoming a Successful Travel UGC Creator

5 Steps to Becoming a Successful Travel UGC Creator

Are you dreaming of becoming a travel UGC (user-generated content) creator? Sharing your experiences and inspiring others to travel can be a fulfilling and exciting journey. Here’s how to get started: Determine your focus. What type of travel content do you want to create? Maybe you’re interested in creating video travel guides, writing blog posts about your adventures, or sharing photos on…

[the-learning-hub]

Why learning the fundamentals of your niche is important before blogging

Why learning the fundamentals of your niche is important before blogging

Are you thinking about starting a blog in your niche, but feeling a little overwhelmed by all the information out there? Well, don’t worry – you’re not alone! Starting a blog can be a daunting task, especially if you’re new to the game. But before you jump headfirst into the world of blogging, there’s one crucial thing you need to do: learn the fundamentals of your niche. Why is this so…

[lillified]

I love your versions of the decepticons but I do have a question! I honestly love tarn and his brooding nature, so I wanted to know what happened to him? Why’s his face absolutely destroyed and why does he hate megatron,,?

hey, that’s a good question! I believe I’ve answered something similar in the past re: Tarn’s deal, but I can rephrase it again+give some additional context below the cut!

Tarn and Megatron have a very similar background. Both come from low-caste professions (Megatron, obviously, a miner, and Tarn a construction hauler) and both became gladiators to an impressive degree of celebrity. Tarn was an artist in his own right, being a musician and composer (which wasn’t as broadly commercially appealing as Megatron’s writer-artist repertoire, but certainly attracted its fans).

On Cybertron, gladiators have their own sort of “stardom.” Regular audiences aren’t just invested in the sport, but the story behind it, and so the performers become “characters” in themselves. Established fighters often have a dedicated fanbase, lore, and even “managers” or “agents” to manage that public persona. These “careers” can be lucrative, but, unsurprisingly, very brief.

In his heyday, Tarn was everything the gladiator celebrity complex favors: young, charismatic, attractive, skilled, and, above all, marketable. The music he made enhanced his character, and, in turn, his gladiatorial feats promoted his music. He found a degree of purpose in his popularity.

Tarn’s era of celebrity ended when, in his closest match, he lost his face. He survived, but this spoiling took away the foremost aspect of his fame—his identity (in the past I’ve talked about the culture around faces and their irreplaceability, which applies here). Having no choice but to wear a pit mask to protect his exposed interior, he gradually faded out of popularity, in favor of the new wave of rising stars. Over time his music lost its audience and he became cemented in the second rate.

When Megatronus came along, she was quick to gain notoriety for the same reasons Tarn had, with a very similar audience. It was almost natural that she would fill the same niche, with a similar backstory, skillset, and audience appeal. Tarn immediately became jealous, but also couldn’t resist the familiar pull of a world he’d been unceremoniously excommunicated from: in Megatron, he found a way to live vicariously, and quickly began to see her as some parallel proxy for his lost ambitions. All gladiator friendships are underscored by a sort of tired acceptance of impending doom, but, in Tarn’s case, he abused their gallows goodwill to be an extremely two-faced fairweather friend.

Though they certainly shared some traits, Megatron and Tarn were notably different. Where Tarn found earnest purpose in his success, Megatron resented her popularity, engaging with her high society pass with cynical disdain. She invited scandal and scorned the whole scheme until she could use it to get what she wanted. Tarn frequently scolded her for her shallowness, but envied her and the attention she received immensely. This resentment only ever festered and grew.

Internally, Tarn’s wish has always been to witness Megatron’s downfall, and to indulge in her suffering. As his proxy, he will only ever be satisfied to know that she is more miserable than him. The only things preventing him from killing or hurting her directly were his deep desire to live her life, and his own utter hollowness and insecurity.

[eerna]

I would love for you to share your thoughts on Barbie. My problem with it is same I have with Greta Gerwig, I always end up wanting more than what was presented in her movies. I liked lady bird, little women was okey, but I feel like Barbie was a lot and nothing at the same time. I did not hate it, and though it was funny but it was just okey. Also the feminism of the movie felt very superficial.

No prob~ Aside from Barbie, the only Greta thing I saw is Little Women, and lemme tell ya, watching that movie by myself at a cinema and crying my way through it was a formative experience. I think it's because that movie specifically spoke to my experience with romance SO perfectly. Having someone who is your other half, but in a completely platonic way (and how difficult that can be), rejecting any chance of romance that you encounter with anyone, regretting it years later because suddenly you are all alone and can't help wonder what could have been (not out of true romantic interest but shattering fear that you will die unpaired), having to conform to romantic ideals of everyone around you, but still holding onto your own beliefs... Oh man. I think the amount of "JO SHOULD HAVE ENDED UP WITH LAURIE" people in the comment section of every instagram reel I get rec'd shows that it's a theme that is not often presented in media, and one that is niche enough for most people not to understand. It shows the imperfection of one specific female experience that is difficult to understand for some. If you get it, you get it. If you don't, the movie won't beat you over the head with its point.

Barbie is the exact opposite. Its main goal is glaringly simple and universal for women, but it won't shut up about it and beats you over the head with it. I agree with you, it was a funny movie, but any and all attempt at heartfelt honesty were insanely bad. I disagree with the counter-criticism that it shouldn't get dragged just because it's a Feminism 101 movie, because it is a BAD Feminism 101 movie that is a terrible introduction into feminist thought. And the reason for that is CAPITALISM!!! See, the movie is incredibly aware it has to be marketable to as many people as possible to make a shit ton of money, and every single decision made about it conforms to that. That's why the feminism is incredibly surface level and inoffensive ("Women can be sad! Women don't have to be perfect all the time!"). That's why it glamorizes the role of consumerism in the female experience ("The CEO of Mattel is just a himbo doing his best to make women like themselves! If Barbie didn't exist and little girls couldn't buy 10000 differently clothed versions of the same doll, they would never have the imagination to make their dreams come true! Seeing yourself in purchasable products is what creates your idea of your identity!"). The radicalization of men and the male-female dynamic doesn't work because the movie is completely unaware that the Ken uprising plot makes no sense because they are the ones who resemble our society's idea of women more closely - they are both caricatures of housewives and trophy-partners, but also the oppressors who accept patriarchy out of nowhere, without any real discussion of WHY it happens to men or women. It's not a coincidence that the audiences responded the best to the Ken characters - they are simply way more engaging and interesting that the Barbies.

So yeah. My thoughts on the movie can be summed up as "A movie can't be both feminist and a defense of capitalism".

[femmefatalevibe]

any tips for getting into copywriting?

Learn the basics of copywriting & writing fundamentals/ marketing skills

Study the different types of copywriting (web/banners, email, social, ads, direct mail, sales letters, etc.)

Decide on your niche(s). Study everything you can about the industry, trends, latest news, customer demographics/psychographics, customer behavior, types of lifestyles/preferences they have, how they speak, where they spend the most time (IRL or digitally)

Craft an inspiration folder full of compelling copywriting examples you find when browsing on the web, going through your email, scrolling on social media, billboards, magazines, direct mail, etc.

Practice rewriting these examples with your own flair. Evaluate it, and keep practicing until you're proud of your copy.

Be as concise, clever, and convincing as possible. Keep your tone conversational (write like how you would speak), catchy, simple, and witty. Take out any extraneous or fluff words. Pepper in cultural references, puns, and relatable anecdotes understood by your target audience when relevant to your messaging/CTA

Create a portfolio with these mock-ups or projects done for family/friends (state they're spec work, not client-commissioned samples) or clips from an internship, school work, etc.

Craft a USP for yourself (including your niche, copywriting specialties, and the specific expertise you offer within your broader niche/service offerings that makes you unique)

Create an Upwork profile and share your services on LinkedIn (optimize both of these profiles)

Research local clients and small businesses within your niche. Also, take time to create a list of dream clients. Study their copy, brand voice, and keep tabs on updates regarding these companies' happenings

Learn the art of a cold email/LinkedIn pitch/Upwork proposal. Introduce yourself and your services to your prospect and share with them how you can fulfill a specific need they're seeking out (For local and smaller companies, feel free to offer suggestions. With more established companies, connect the dots as to why your experience/expertise is a great fit for their brand/target audience), and attach your work/link to your LinkedIn profile, website, and any other relevant hub for your professional services & content

Ask for referrals from friends/family to get started. If they're not a relative, get a testimonial to include in your portfolio

Follow up once if you haven't heard back from a prospective client after an initial pitch after a few days

Search for potential gigs on sites like Upwork/ProBlogger/People Per Hour

Once you land a gig, execute to the best of your ability and hand in your work by the deadline (strategies surrounding best business practices is a whole other post, lol)

Gather testimonials from all clients of successful projects. Confirm with clients whether you can use their work in your portfolio if you're unsure

Continue studying copywriting from books, courses, and everyday reading & living

Stay knowledgeable about advancements/updates in your field, keep updated on current events, and culture/social trends, and read a lot in general. Have interesting, multi-faceted conversations with others. Observe what makes people tick & remain engaged in a verbal dialogue or content

[tricitymonsters]

I know I put a lot of attention on Steam because of the sheer size of the marketplace and the effort Steam itself takes in marketing for devs but I really wanted to take a second to shout out TCM's numbers on itch.io because I really feel like the game found it's first platform there and I especially want to highlight what a great community it is for Indie Devs of all experience levels.

So I have TCM split up between 4 titles on itch- the main one is for all the new stuff and then each beta has it's own homepage. Downside, it kinda splits all my metrics up but the plus side its much easier to navigate for yall so I'll refrain from complaining lol.

Now given we started with just the Mori beta in late 2021, and added chapters slowly over time, here's where we're at right now.

Views: 312k

Downloads: 22.3k

Browser Plays: 35.6k

Ratings: 347

Collections: 5295

Comments: 189

So there are a couple really interesting things going on with this data. Let's analyze

Firstly, the numbers on the main chapter beat the *hell* out of the beta numbers. BUT this makes sense as more people are going to find the main game or PLAY the main game first at a vastly higher rate. So even though that game page has been up the least amount of time, it gets *by far* the most traffic. For example, if we take away the main page numbers, here's how the betas are doing on their own:

Views: 63.3k

Downloads: 5.4k

Browser Plays: 18.2k

Ratings: 133

Collections: 847

Comments: 42

So, if you were an indie dev posting your game on itch.io, these numbers should tell you to carefully consider how you're going to organize your game- especially if it comes in multiple parts. When I was going through the betas I did consider keeping everything on one page and therefore aggregating all of my traffic stats into one place but there are pros and cons.

Mostly, I went with separate pages because:

It's easier to organize files for downloads per character/game piece than to have a huge list of system-specific builds for every character that players have to scroll through. It's just hard to parse out.

Second, I thought that breaking up the chapters like this might help me better gauge each character's popularity via their stats. This... sort of worked. Because the Mori beta went up almost a year before Amir's, his numbers are MUCH higher and I have to be careful not to conflate that with his raw popularity. Another tricky note is that since Mori was the first chapter uploaded, many people will play his beta and then if they decide they're not into the game, won't play the other two characters, which again inflates Mori's numbers.

It was obvious in the gap after Spooktober 2021 and Amir's chapter that I had a project worth pursuing but the way I structured itch.io has made it hard to accurately gauge how popular exactly each character is.

Most of you know I'm running a popularity poll right now for some milestone art and while I expected Mori to lead (even with all the caveats I just listed, he does tend to be the most popular of the bunch) but I did not expect Akello to be *right* on his ass, even before weighing the patreon votes so.

Goes to show you that understanding structure and traffic trends can really go a very very long way to engaging your audience and build a stable, fun community around your game.

Another huge advantage to itch is that- in generalities- the community and ecosystem there is much kinder to beginner devs and passion projects. On steam, I'm taking up the same marketplace space as AAA multimillion-dollar games and while the eyeballs that comes with that is great for TCMs longevity hopefully, it also comes with the reality that I'm marking a queer niche adult visual novel right next to Mainstream Gamers. Now, I do want to be extremely clear that my experience with Steam so far has been really good- TCM has good and (more importantly) honest reviews, people have passed constructive critique to me and been extremely reasonable, I've managed to connect to some content curators who have similar tastes... But Steam is also the home to like. "Oooh Naur Woke Games Kill Art" Lists and stuff so. My experience on Itch is that- while some of that exists to a certain degree- the general ecosystem is much more forgiving and less sharply fractured.

I'm not sure that I would change anything I've done in the point leading me here so far, I think that by and large I've made the best choices I could given what I knew at the time and also managed to roll with the punches as the come but my experienced advice at this stage is definitely for an indie dev who hasn't landed a solid success yet or a hobby dev looking for feedback to start with Itch.io as a place to build your game's community.

There are other game hosting sites too, like Gamejolt, for instance, but while TCM used to be on Gamejolt their content policies and audience demographics were not a great fit, as was my experience with Newgrounds.

So. there are MANY choices but in all I'm grateful I didn't jump right into steam and also that my itch.io audience has been SO supportive and so enthusiastic about rating/commenting/and curating TCM to help spread the word. Especially since early in the project I had basically no marketing budget (I have a very small one now that covers the occasional blazed post but still).

ANYWAY thanks for reading my big dumb rambling posts but I really wanted to shed some light on the virtues of Itch after I've been chasing my own tail trying to get Steam working for me the way I want.

[yvetteheiser]

Yvette Heiser From Snapshots to Success: Wedding Photography Tips & Business-Boosting Strategies

Wedding photography is an art that goes beyond capturing moments – it encapsulates emotions, stories, and the essence of a couple's special day. However, mastering the craft of wedding photography and building a successful business around it requires a blend of artistic talent and strategic acumen.

Additionally, insights from Yvette Heiser: Strategies to Promote Your Photography Venture provide valuable guidance on marketing and promoting your photography business, offering a comprehensive approach to enhancing your business acumen and reaching a wider audience.

Capturing Everlasting Wedding Moments: Essential Tips

Preparation is Key: Familiarize yourself with the wedding venue beforehand to identify the best shooting locations and lighting conditions. Additionally, establish clear communication with the couple to understand their preferences and must-have shots.

Embrace Candid Shots: While posed portraits are essential, candid moments often hold the most emotional resonance. Capture the unscripted moments – a shared glance, a teary-eyed smile – to authentically convey the emotions of the day.

Leverage Natural Light: Opt for natural light whenever possible. It adds a soft, romantic quality to the images and minimizes the need for artificial lighting, allowing for more organic and intimate photographs.

Business-Boosting Strategies for Your Photography Venture

Craft a Compelling Portfolio: Curate a diverse portfolio showcasing your best wedding photography work. A visually captivating portfolio serves as a powerful marketing tool, attracting potential clients and setting you apart in a competitive market.

Leverage Social Media: Harness the potential of social media platforms to showcase your work, engage with your audience, and attract potential clients. Utilize platforms like Instagram, Pinterest, and Facebook to share your portfolio, behind-the-scenes insights, and client testimonials.

Build Strong Client Relationships: Prioritize exceptional customer service to foster long-term relationships with your clients. Word-of-mouth referrals are invaluable in the wedding industry, and satisfied clients can become your best advocates.

Nurturing Your Unique Style: Setting Yourself Apart

Develop a Signature Style: Cultivate a distinct aesthetic that sets your wedding photography apart. Whether it's a preference for black and white imagery, a penchant for capturing candid moments, or a focus on storytelling, a unique style can be a powerful differentiator in a crowded market.

Continual Learning and Growth: Stay updated with the latest trends and techniques in wedding photography. Attend workshops, seek mentorship, and engage with the photography community to continually refine your craft and stay ahead of the curve.

In conclusion, the journey from being a proficient wedding photographer to a successful entrepreneur requires a delicate balance of artistic prowess and business acumen. By integrating the timeless tips for capturing everlasting wedding moments with astute business strategies, including insights from Yvette Heiser – Exclusive Wedding Photography Tips to Capture Everlasting Moments you can elevate your wedding photography venture and carve a distinctive niche in the competitive industry.

Embrace the artistry, refine your business strategies, and watch your photography venture flourish as you preserve the timeless moments of countless couples' special days.

[nico-esoterica]

What's going to happen is that 'fame' and 'celebrity' the way we think of it will be further democratized but also.. gatekept. As in.. it's going to become a niche to be super rich and invested in the super rich opposed to it being a mass spectacle. I think people will get so turned off by the ostentatiousness of it that they're only going to care about rich people if they're genuinely interesting. It'll be out of place unless you're putting it to good use. And anyone who's into fame for fame's sake as an audience will have that be a niche interest.

The uber famous will be an interest opposed to a goal. Leo shifting to Aquarius.

It's what I felt would be the best tactical business move for Kim and her SKIMS brand because of its loaded Scorpio Rising w/ placements there. For a while, companies have believed that attempting to hit the zenith point of mass appeal. They've done that through broadening a niche market best case scenario where its seams breaking allow for new customers to flood it through interest/curiosity (often caused by virality). Like with what happened to Stanley cups.

But for many brands, artists, and entertainers/influencers, mass appeal will be read as ingenuine or insincere to many people.

Because when you attempt to appeal to everyone, you run the risk of your message seeming contrived opposed to universal. We're tired of performative sincerity because we know that it's honest when it isn't trying or expected to do well. Fake news and stories were always abundant but in the era of quick-to-publish content creation where personal stories (exacerbated by GRWM tales and drama) aren't intimately shared anecdotes anymore but are engagement farming strategies we're now seeing through, our distrust in the media is more resentful now than ever. Especially when you include the propaganda pushed by Pa|estine's co|onizers that younger generations have been primed through years of media ingenuity and cleverness being how millennials, z, and alpha communicate to one another. You can't trick us in our own house.

What'll rise out of all of this will be the rebirth of small and intimate communities that individuals will thrive in. And any 'fame' that results in a mass effect will appeal to that individuality within us all. Especially to those who've felt pushed to the margins, rejected, left behind or not taken seriously, discarded, abandoned.

This is the era of the Reject and Special Interest. But the former must believe in themselves to take advantage of it. You are never rejected without your permission.