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Lars Tunbjörk

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"How to pick an agency for television" (1950)

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How Advertising Agencies Help Businesses Stand Out

An ad agency plays a major role in letting companies differentiate from other businesses. A good process would begin by conducting an in-depth brand assessment, identifying the strengths and USPs. Agencies then build advertising approaches to the right customer, creating creative campaigns through various channels such as social media, print, and digital platforms and getting better with time by incorporating market insights and performance tracking. They facilitate customer engagement and business growth through a consistent message and continual resonance with the latest industry trends. Visit Website Beeka Ads

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The Advertising Companies In Hyderabad 

Many names come to mind when talking about a top advertising agency in Hyderabad, out of which some of them have been noted down for new ideas and good service. As being among the top creative advertising agencies, here you will find people who can combine creativity and strategy with the purpose of taking a brand further. These best advertising companies in Hyderabad come up with powerful marketing communication strategies in the form of campaigns.

Best advertising agencies include more than producing ads, as they create emotionally communicating activities to their customers. One of the brand advertising agency in Hyderabad will be providing numerous services as media strategy, digital marketing, branding and more. In such an institute, a welcome and successful campaign may be prepared with clear pictures and graphics, as well as detailed and clever reports.It is the great promise of these top creative advertising agencies that enables them to grasp the heart of a brand and express the ideology in a way that would attract attention. If you are a start-up trying to make waves or an already existing company that wants to rebrand yourself head for any of the best advertising agencies in Hyderabad.

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Choosing the Right Digital Advertising Agency: What You Need to Know

In today’s competitive market, choosing the right digital advertising agency can be the difference between a successful business and one that struggles to gain traction. With countless agencies offering a range of services, from social media management to SEO and PPC campaigns, finding the perfect fit for your brand can be a daunting task. But don’t worry—this blog will guide you through the essential factors to consider before making this crucial decision.

1. Understand Your Business Needs

Before you start looking for an agency, it’s important to understand what your business actually needs. Are you looking to increase brand awareness, drive traffic to your website, or boost sales? Different agencies specialize in different areas, so having clear goals will help you find an agency that can deliver the results you want. For example, if your focus is social media marketing, you’ll want an agency that has a strong track record in that space.

2. Look for Experience and Expertise

Experience is one of the most important factors to consider. A well-established agency with experience in your industry will already have an understanding of your market, competitors, and audience. Additionally, check if the agency has a diverse team of specialists. Whether it’s SEO, content marketing, graphic design, or analytics, a good digital advertising agency will have experts in each area to create and manage successful campaigns.

3. Check Their Portfolio and Case Studies

A reputable agency will have a portfolio showcasing their previous work and case studies detailing their successes. Reviewing this information will give you an idea of the kind of results they’ve delivered for other clients and whether their style matches your brand. Look for agencies that have worked with companies of similar size and industry as yours.

4. Consider Communication and Culture

How well an agency communicates with you is just as important as the services they offer. You want an agency that listens to your needs and keeps you updated throughout the campaign. Some businesses prefer a more hands-on approach, while others prefer to leave most decisions to the experts. Make sure the agency’s communication style and company culture align with your preferences. A strong partnership between you and the agency will lead to better results.

5. Transparency is Key

Transparency in pricing and strategy is crucial when choosing a digital advertising agency. Ask about their pricing model—do they charge per project, by the hour, or on a retainer basis? Moreover, ensure the agency is open about how they measure success. They should provide regular reports on campaign performance and be willing to explain the data. A good agency will not only show you the numbers but also help you understand what those numbers mean for your business.

6. Test Their Knowledge

A quick way to gauge an agency’s expertise is to ask them for an initial proposal or strategy for your business. Many agencies will offer a free consultation where they provide insights into how they can help you achieve your goals. This will give you a preview of their capabilities and whether they have a deep understanding of digital marketing strategies. Ask questions about the latest trends and tools they use to stay ahead of the competition.

7. Consider Their Network and Tools

A well-connected agency can offer more than just marketing campaigns. They may have relationships with influencers, media outlets, or platforms that can boost your visibility. Additionally, find out what tools they use for tracking performance, managing campaigns, and gathering insights. A modern digital advertising agency should be using advanced technology to deliver the best results.

8. Set Clear Expectations

Once you’ve narrowed down your options, set clear expectations from the beginning. Agree on key performance indicators (KPIs), timelines, and deliverables. This ensures that both parties are on the same page and helps to avoid misunderstandings down the road. The agency should be able to clearly define the results you can expect within a given timeframe.

Conclusion

Choosing the right digital advertising agency requires careful consideration. By understanding your needs, checking for experience, reviewing their portfolio, and ensuring they communicate well, you’ll be in a strong position to find a partner that can help your business grow. Transparency, expertise, and a good cultural fit are all key to building a successful relationship. Keep these factors in mind, and you’ll be well on your way to making the best decision for your business.

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Kajaria’s Desh Ki Mitti Campaign: A Triumph of Unity and Excellence

In a resounding celebration of 35 years of excellence, Kajaria, a pioneer in the ceramics industry, has unveiled its latest Desh Ki Mitti Campaign, featuring Bollywood stalwarts Akshay Kumar and Ranveer Singh as brand ambassadors. This 360-degree pan-India campaign, conceptualised embodies the spirit of unity that binds our nation, while spotlighting Kajaria’s commitment to providing top-tier quality products that endure the test of time.

At the heart of the campaign lies the core message, “Hum Alag Hain, Par Ek Hi Mitti Ke Hai,” which poignantly underscores our shared identity as Indians, transcending diverse backgrounds. The narrative beautifully depicts the collaboration of the two renowned actors, whose contrasting personalities converge through their love for “Desh Ki Mitti.” The ad film showcases them engaging in competitive gym workouts, dance-offs, and games of tug-of-war, only to set aside their differences when faced with a Rescue Mission. It’s a vivid portrayal of unity prevailing over individuality, a theme that resonates deeply with the campaign’s mission.

The campaign’s strategic intent is to expand its reach to Tier 2 and 3 cities, while also catering to the southern markets. To achieve this, the TVC will be released in regional languages such as Tamil, Telugu, Kannada, and Malayalam, ensuring that the message of unity and quality reaches every corner of the nation.

Rishi Kajaria, joint managing director of Kajaria Ceramics, expressed his delight in having Akshay Kumar and Ranveer Singh on board, emphasising how both icons embody the company’s values of excellence, integrity, and patriotism. He highlighted the campaign’s aspiration to inspire pride and togetherness among customers, irrespective of their geographical location.

Chetan Kajaria, joint managing director at Kajaria Ceramics, underscored the significance of the Desh Ki Mitti campaign, which has distinguished Kajaria in the crowded advertising arena. He stated that the campaign’s alignment with the company’s ideology and commitment reflects their dedication to crafting the best for the nation.

For Akshay Kumar, being part of the campaign was an honour, with the film’s message of unity and pride resonating deeply with him. Having associated with Kajaria for over 6 years, he acknowledged the incredible experience of working with the brand.

Ranveer Singh echoed the sentiments, commending the campaign’s portrayal of unity’s strength for the country. He acknowledged the brand’s commitment to excellence and innovation, which resonated with his own persona.

The Desh Ki Mitti theme, initiated six years ago, has elevated Kajaria above the advertising clutter, setting a benchmark for tile advertising. Kajaria’s collaboration with creative agency has not only delivered an inspiring campaign but has also spotlighted the significance of partnerships between brands and marketing agencies. This strategic partnership has successfully harnessed the power of creativity and celebrity influence to convey a profound message of unity and quality.

In a landscape where advertising often strives to stand out, Kajaria’s Desh Ki Mitti Campaign shines as a prime example of how creative collaborations between brands and can deliver messages that resonate deeply, inspire, and connect with diverse audiences across the nation. As Kajaria embarks on this new chapter, its commitment to excellence, innovation, and the spirit of unity remains unwavering, setting the stage for continued success and enduring impact.

This post was originally published on: Apppl Combine

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"What is the hottest TV agency today?" (1954)

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Movie Marketing Guide in the Digital Era - Expert Strategies

Launching an impactful movie marketing campaign stands as the initial step in ensuring a film’s triumphant journey at the box office. Even colossal film studios such as Warner Bros., Universal Pictures, and Walt Disney Pictures allocate upwards of $150 million for their marketing endeavours, whether orchestrated in-house or entrusted to professional movie marketing agencies. This substantial investment underscores the undeniable significance of film marketing, even for franchises with an enormous built-in fan base. Furthermore, the film industry remains in a perpetual state of transformation, as evidenced by the encroachment of streaming platforms on the traditional theatre market share.

An IFOP market research study reveals a shifting landscape, with 29% of respondents indicating they now frequent cinemas “less often,” while 11% have sworn off theatre visits altogether. The ascent of streaming giants like Netflix, Disney+, Amazon Prime, and Hulu necessitates a re-evaluation of film marketing strategies by producers, who must adapt to this evolving terrain. If you also are seeking Movie Marketing in India to make your brand visible in such a competitive market then must get in touch with Khushi Ambient Media Solution. At Khushi Advertising, we provide dynamic marketing partnerships with the film industry to help you achieve your desired impact. Our collaborations with leading production houses and blockbuster movies enable you to showcase your product or service to a vast national and global audience.

What is Movie Marketing?

Movie marketing is the way movies are promoted and advertised to get people excited about watching them. It’s like telling a story about a movie to make people want to see it. Movie makers use different strategies like trailers, posters, social media, and sometimes even special events to create a buzz and build interest. They want to reach as many people as possible, so they use various channels and platforms to spread the word. The goal of movie marketing is to attract a big audience and make the movie a success at the box office, so it’s an essential part of the movie-making process.

Traditional and Digital Film Marketing

As previously mentioned, traditional marketing methods are losing their effectiveness in today’s rapidly changing landscape. Consequently, businesses are shifting their focus away from traditional marketing and placing greater reliance on digital marketing. According to research by Statista, budgets allocated to traditional marketing are on the decline, while digital marketing budgets continue to see consistent growth. This shift from traditional to digital marketing is also pertinent to the film industry. For example, a new film can often generate more buzz through word-of-mouth on social media platforms than through conventional advertising methods like posters and billboards. The film industry is undergoing a transformative process, and a successful marketing campaign must be agile enough to adapt to this prevailing trend. In today’s highly digitized world, a well-rounded film marketing strategy must be centered around digital channels to remain relevant and effective.

Film Marketing Channels in the Digital Era

In addition to the advantage of reaching a wider audience through virtual advertising channels, digital marketing offers a more straightforward way to gauge performance and audience engagement. Most, if not all, virtual platforms provide in-house tools for monitoring the effectiveness of your campaign. These insights enable you to promptly adjust or discontinue your campaign if it’s not effectively reaching your intended audiences. Conversely, if your digital marketing campaign is performing exceptionally well, you can choose to bolster it. This ensures that your film continues to captivate your target audience and possibly even extends its reach to new markets, if fortune favors. Given these numerous benefits, filmmakers employ various digital marketing channels to promote their new films. Choose the best advertising and movie marketing agency in India with Khushi! Take your brand to the next level – Contact us now. 

Social Media

Social media platforms are undeniably the primary choice for digital marketing channels, and the reasons behind this preference are compelling. The most evident advantage is the massive and continuously expanding audience, with a staggering 4.80 billion social media users in 2023, and projections indicate this number could swell to six billion within the next four years.

Additionally, people dedicate an average of 144 minutes per day to social media and messaging apps. Therefore, it’s not solely about reaching a wide audience on these platforms; you also have a remarkable opportunity to engage with users who invest a significant amount of their daily lives in these apps.

If you’re considering promoting your film through social media, it’s important to focus on specific channels and apps:

Facebook, with nearly 3 billion monthly users, where 67.5% of them actively engage daily.

TikTok, an app known for its remarkable engagement, with users spending an average of 10.85 minutes per session.

Twitter, experiencing a remarkable 30% increase in usage among people aged 17 to 34.

Instagram, the fourth-most used social media app, closely following Facebook, YouTube, and WhatsApp.

As demonstrated, social media has transformed into a central hub for social interactions. It offers an exceptional platform for filmmakers and producers to share teasers, official trailers, and press releases, effectively connecting with their audience.

Streaming Platforms

In this section, we’re focusing on promoting your film via streaming platforms, not on how to get streaming services to buy your entire movie. In the realm of digital marketing, one of the most widely used streaming platforms is YouTube. Over the years, YouTube has proven to be a valuable resource for marketers, offering substantial returns on investment. Apart from its extensive user base, what makes YouTube stand out is the relevance consumers find in its ads. According to a 2022 study conducted by Google, 59% of respondents perceived YouTube ads as more pertinent compared to advertisements on television and other streaming platforms. So, if you’re devising a film marketing strategy for independent films or any other cinematic endeavor, leveraging the marketing potential of YouTube could be a smart move. Unlock the power of Khushi Ambient Media for unparalleled advertising success and movie marketing excellence. Elevate your brand and reach new heights today. 

Stages of Film Marketing

Pre-Production

Audience Identification: Filmmakers start by identifying their target audience. They consider factors like age, gender, interests, and location.

Marketing Strategy: A marketing plan is developed, outlining how the film will be promoted to reach the intended audience effectively.

Teasers and Trailers

Teasers: Short teaser videos are released early on to create intrigue and generate excitement without giving away too much of the plot.

Trailers: Longer trailers come later, offering a more comprehensive look at the film’s storyline and characters. They aim to capture the audience’s interest.

Posters and Merchandise

Posters: Visually appealing movie posters are designed to grab people’s attention and provide a glimpse of the film’s mood and theme.

Merchandise: Creating merchandise like t-shirts, toys, and collectibles with the film’s branding helps in building a fan community.

Social Media Hype

Platforms: Filmmakers use social media platforms such as Facebook, Instagram, Twitter, and TikTok to connect with fans and followers.

Engagement: Behind-the-scenes content, interactive posts, and contests engage the audience and build anticipation.

Press Releases

Media Coverage: The film generates interest through news articles, interviews with the cast and crew, and coverage in magazines, newspapers, and entertainment shows.

Premieres and Festivals

Festival Screenings: Films may premiere at film festivals like Cannes or Sundance, generating buzz and attracting the attention of critics and industry professionals.

Special Events: Exclusive screenings and premieres with red carpet events can also generate excitement and media coverage.

Wide Release

Theater Release: The film is released in theaters, supported by advertising, promotions, and advanced ticket sales to draw audiences.

Home Release

DVD/Blu-ray: After the theatrical run, the film is released on physical media like DVDs and Blu-rays.

Streaming Platforms: It’s also made available on streaming services like Netflix, Amazon Prime, or Disney+.

Awards Campaigns

For Contenders: Films with award potential launch campaigns to get noticed by award bodies, including the Oscars, Golden Globes, and others.

Long-Term Promotion

Anniversary Editions: Some films release special anniversary editions with additional content to keep the fanbase engaged.

Director’s Cuts: Director’s cuts with extra scenes or alternate endings can reignite interest.

Franchise Expansions: Successful films may lead to sequels, spin-offs, or merchandise that keeps the brand alive.

Experience the difference with Khushi. Let us be your marketing and branding solution partner, leveraging our years of expertise in cinemas, malls, and airport advertising, and our successful collaborations with top Indian brands across various industries.

This blog originally posted here:

 https://khushiadvertising.com/movie-marketing-guide-in-the-digital-era-expert-strategies/