#How to create a B2B content marketing plan from scratch | Explore Tumblr posts and blogs

speed-seo · 10 months ago

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How to Build a High-Performing Content Marketing Team

Creating quality content at scale is crucial for any modern business. But it takes more than just one or two skilled writers to build an effective content marketing machine. You need an entire team with diverse talents collaborating seamlessly to achieve your goals. So how exactly do you build and manage a content marketing team that consistently delivers results? This comprehensive guide will walk you through the key steps. Align Content Marketing Team and Business Goals The first step is ensuring your content team understands the broader company goals and how their role ladders up. Content for content's sake does not cut it. - Reiterate company goals frequently in team meetings and project briefs. Connect the dots between their work and business objectives. - Put goals in visible places like brief templates, Trello boards, and whiteboards in your workspace. This keeps them top of mind. - Encourage two-way communication. Content teams should feel comfortable clarifying if they need more context. Managers must be open to answering questions. When your team knows how their work impacts and aligns with the company's overall mission, it gives their day-to-day content more purpose and direction. Provide Collaboration Tools Smooth collaboration and communication sets great content marketing teams apart from average ones. Make sure your content team has the right tools in place. - Project management platforms like Asana, Trello or Basecamp enable you to plan content projects, assign tasks, and monitor progress in one place. - Content creation suites like Google Docs allow for real-time co-editing and feedback right within the documents. - Communication tools like Slack or Microsoft Teams give you options for quick chats as well as threaded discussions. Having these systems creates clarity around who is doing what and when. It also facilitates open lines of communication so team members can align quickly. Map Buyer's Journeys Put yourself in the shoes of your target audiences. Map out what their journeys look like from initial awareness to becoming loyal customers. - Identify the key stages they move through on their path to purchase. For B2B sales, this is often: - Awareness stage - Interest stage - Consideration stage - Develop buyer personas that capture your audience's pain points and motivations at each stage. These insights allow you to create tailored content that speaks to what your audience cares about during their buyer's journey. Clarify Content Marketing Team Roles For a content team to hum, each member needs to understand their core responsibilities. Avoid vague or overlapping roles. - Content Manager - Develops strategy, oversees team, reviews performance - Content Creator - Writes blogs, articles, social posts - Graphic Designer - Creates visual assets from scratch - Editor - Proofreads and refines content - SEO Specialist - Optimizes content for search engines You may need to double up on a few roles at smaller companies. But strive for clarity. Doing so empowers people to own their domain. Hire Diverse Skills and Talents Balance your team by bringing together people with complementary skills suited for content marketing. - Outsource specialized skills like graphic design, video production or data analysis if needed. - Align team members' natural strengths to the right roles. Your best storyteller may thrive as a content creator. - Value different perspectives. Diversity fosters innovation. Covering all the content marketing bases allows you to produce well-rounded campaigns that engage audiences. Encourage Creativity in Your Content Marketing Team Give your team license to flex their creative muscles. They will produce higher quality content. - Test innovative formats like interactive modules, quizzes or comics. - Build dedicated microsites with unique designs for specific audiences and campaigns. - Highlight excellent work publicly to motivate the team. Creativity sometimes requires straying from standard procedures. Have their back when they propose bold new ideas. Create a Style Guide Maintaining a consistent voice and style builds your brand. But chasing perfection can inhibit creativity. - Document guidelines on tone, branding, content style while allowing for flexibility. - Treat it as an evolving document open to revisions. - Use a collaborative editing tool like Google Docs so everyone can access and contribute to the style guide. Work together to find the right balance between consistency and creative freedom. Regularly Review Analytics Analytics should guide your team, not dictate to them. Set up processes for regular performance reviews. - Evaluate top and low performers. Figure out what content resonates and what falls flat. - Optimize campaigns based on results. Double down on what converts. - Share key reports and insights with the team. But don't let data overrule creativity. Analytics offer an objective compass, but the team still chooses the ultimate destination. Checklist for Building a High-Performing Content Marketing Team Clearly align team goals with overall business objectives Provide collaboration tools like Asana, Google Docs, and Slack Map out target buyer's journeys and develop personas Define distinct roles and responsibilities for each team member Hire people with diverse content skills and talents Encourage creativity by testing innovative formats Create an evolving content style guide Set up processes to regularly review performance analytics Balance structure with creative freedom and flexibility Foster open communication and transparency on the team Highlight excellent work to motivate and inspire the team Optimize campaigns based on performance data insights Treat the style guide as a living document open to changes Following this checklist will help you take the right steps to build, manage, and retain a stellar content marketing team. Adjust and customize the checklist as needed for your specific business needs. Key Takeaways Building an A-player content team takes work. Align their goals, promote collaboration, play to their strengths, and let their creativity flourish. Success requires striking the right balance between structure and creative freedom. But get the formula right and your content will reach new heights. Now get out there and start building! The first step is aligning your team around a shared mission. Read the full article

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kapil-sharma-123 · 10 months ago

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Behind the Scenes: How We Built Our Brand on Social Media..

At Orion Digital, a premier digital marketing agency, we understand the power of social media in today’s social media era. When we started our journey, we were just like any other business – eager to establish our brand and connect with our target audience. However, building a strong social media presence from scratch was not easy for us.

In this BTS, we’ll share the strategies and tactics that helped us create a strong online community and build our brand as a thought leader in the industry.

Starting from Square One

Like most businesses, we initially had no followers, no engagement, and no online presence. We knew that building a brand on social media would require a combination of strategic planning, consistent effort, and a deep understanding of our target audience.

Our first step was to define our brand’s personality and tone. We wanted to be perceived as experts in our field while maintaining a friendly, approachable demeanor (behavior). This meant striking a balance between sharing valuable insights and engaging in lighthearted conversations with our audience.

Choosing the Right Platforms

With so many social media platforms available, it was crucial to identify the ones that aligned with our target audience and business goals. After conducting thorough market research, we decided to focus our efforts on LinkedIn, Twitter, and Instagram.

LinkedIn was a natural choice for us, as it allowed us to connect with professionals in our industry and share thought leadership content. Twitter, on the other hand, provides a platform for real-time engagement and industry conversations, making it an excellent channel for networking and staying up-to-date with the latest trends.

Instagram, while not a traditional platform for B2B marketing, presented an opportunity for us to showcase our brand’s personality and company culture. We recognized the importance of humanizing our brand and connecting with our audience on a more personal level.

Creating a Content Strategy

With our platforms selected, we turned our attention to developing a content strategy that would resonate with our target audience. We knew that consistently providing value through our content was key to building trust and authority.

To ensure a steady flow of engaging and relevant content, we established a content calendar that incorporated a mix of educational resources, industry news, thought leadership pieces, and behind-the-scenes glimpses into our company culture.

Our blog became the cornerstone of our content strategy, serving as a hub for in-depth articles, case studies, and expert insights. We leveraged social media to amplify our blog content, driving traffic and increasing our online visibility.

Engaging with the Community

Building a brand on social media is not a one-way street. We understood the importance of actively engaging with our audience and fostering a sense of community. From responding to comments and mentions to participating in industry discussions, we made it a priority to interact with our followers regularly.

This level of engagement not only helped us build stronger relationships with our audience but also provided valuable insights into their needs and pain points. By listening to their feedback and addressing their concerns, we were able to tailor our content and services to better meet their requirements.

Leveraging Influencer Partnerships

Recognizing the power of influencer marketing, we sought out strategic partnerships with industry-thought leaders and social media influencers. These collaborations allowed us to tap into new audiences and add credibility to our brand.

We carefully vetted potential influencer partners, ensuring that their values and messaging aligned with our brand. By collaborating on co-branded content, guest appearances, and cross-promotions, we were able to expand our reach and reinforce our position as a trusted authority in the digital marketing space.

Measuring and Optimizing

Building a brand on social media is an ongoing process that requires continuous measurement and optimization. We closely monitored our social media metrics, including engagement rates, follower growth, and website traffic from social channels.

By analyzing this data, we were able to identify what resonated with our audience and what needed improvement. For example, we noticed that our audience engaged more with visually appealing content, such as infographics and videos. In response, we adjusted our content strategy to incorporate more visual elements, resulting in a significant increase in engagement and shares.

Additionally, we leveraged social media advertising to amplify our reach and target specific segments of our audience. Through strategic ad campaigns, we were able to drive traffic to our website, generate leads, and ultimately, convert followers into customers.

The Results

Over the past few years, we’ve witnessed remarkable growth in our online presence and audience engagement.

According to Statista, “The average engagement rate across industries on Instagram is 0.65% (as of November 2022).”

We’re proud to say that our engagement rate on Instagram consistently exceeds X%, a testament to the strong connection we’ve built with our followers.

On LinkedIn, where we share thought leadership content and industry insights, our posts regularly receive hundreds of likes, comments, and shares. Our LinkedIn following has grown by an impressive X% year-over-year, indicating the trust and authority we’ve established within our professional network.

But perhaps the most significant achievement is the tangible business impact our social media efforts have had. Social media has become a significant source of website traffic and lead generation for our company. According to our internal data, social media accounts for nearly X% of our total website traffic and has directly contributed to numerous client acquisitions.

Final Thoughts

With the right strategies and unwavering commitment, it is possible to achieve remarkable success. At Orion Digital, we’ve proven that by consistently providing value, engaging with our community, and leveraging strategic partnerships, we can establish a strong online presence and position ourselves as thought leaders in the industry.

We remain committed to staying true to our brand’s personality, adapting to the latest trends, and delivering exceptional value to our audience. Because at the end of the day, our success is intrinsically tied to the relationships we’ve built and the trust we’ve earned from our online community.

#Orion Digital #Digital Marketing agency #Content Strategy #Influencer Marketing #Social Media metrics #social media advertising #Instagram #Linkdin

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kimstrickersocialmotto-blog · 1 year ago

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B2B Social Media Marketing 101 For Real Business Growth

When it comes to social media marketing, most brands barely scratch the surface of its true potential and power. Crafting an impactful social strategy is about driving real business results - not just vanity metrics like followers or likes. The key is learning how to dial into your audience, create content that truly resonates, amplify messaging to reach more qualified prospects, and leverage data to guide strategic decisions. This transforms sporadic engagement into measurable conversions. In this practical guide, I will walk you through battle-tested frameworks to deeply understand your audience, create compelling content, target and amplify messaging to those that matter most, and critically - track what drives real business results. You will be equipped to expand your sphere of influence in untapped niches, gain inside insights into your customer’s mindset faster than competitors, and directly tie social efforts to measurable growth. I aim to help you channel social media's immense marketing capability specifically towards fueling B2B growth beyond hype and superficial tactics. This is the essence of B2B Social Media Marketing 101 for Real Business Impact. Time to put it to work.

Why B2B Social Media Marketing Works

B2B Social media marketing has evolved from being an optional strategy to a crucial component of comprehensive marketing plans. Not only does it offer businesses the opportunity to:

Connect with customers

Create personalized experiences that resonate with their target audience

Foster relationships

Boost brand awareness

Think of it as a digital marketplace where your brand can thrive with effective social media marketing on various social media marketing platforms. What is it that makes social media marketing remarkably potent? It’s the unique blend of connection, interaction, and customer data that fuels decision-making. Shareable content is the golden ticket in social media marketing, captivating and engaging customers, driving product purchases, and compelling them to share the content within their social networks, ultimately helping to boost brand awareness. A higher level of audience engagement on social media networks generally translates into a more effective accomplishment of marketing objectives like:

boosting brand awareness

increasing website traffic

generating leads

driving sales

An evolving social media marketing strategy, therefore, involves a comprehensive social media marketing plan with measurable objectives and may also incorporate paid social media advertising.

Connection and Engagement

Social media networks serve as communities, enabling businesses to establish relationships with potential customers through direct interaction and engaging content. It’s not just about posting content and waiting for likes and shares; it’s about active engagement. By interacting with followers on posts, promptly addressing their questions and comments, and offering assistance as needed, businesses can foster enduring relationships with their customers. In social media marketing, it’s vital to align each business objective with a relevant metric for strategy efficiency assessment and to ensure all efforts are consistent with the business’s primary marketing and business goals. It’s all about creating a two-way communication channel where both the brand and the customer benefit.

Targeting and Personalization

A significant benefit of social media marketing lies in the precision with which you can target your audience. Customer segmentation in social media marketing is a strategic process that enables companies to concentrate their social media marketing management efforts on specific target audiences, such as social media users with particular interests or demographics. This means your marketing message reaches the people who are most likely to be interested in your products or services. Social media algorithms play a crucial role in facilitating audience targeting and message personalization by:

Organizing content

Prioritizing search results and ads

Providing valuable insights to comprehend the target audience

Developing tailored content for effective social media marketing

It’s all about delivering the right message to the right audience at the right time.

Data-Driven Decision Making

Social media marketing relies less on guesswork and more on data-driven strategies. By correlating each business goal with a pertinent metric, you can gauge the efficacy of strategies and ensure that all endeavors are in line with the primary objectives of the business. This approach not only measures success but also uncovers areas for improvement. The essential social media marketing (SMM) metrics to monitor encompass:

Engagement (likes, comments, shares, clicks)

Impressions

Reach/virality

Share of voice

Referrals

Conversions

Establishing an emotional connection with the audience

Nurturing a sense of community

Highlighting distinctive experiences

Tools like Google Analytics are instrumental in monitoring social media marketing campaigns, offering a comprehensive analysis of various performance metrics. Incorporating tracking tags into social media marketing campaigns offers the advantage of enabling thorough monitoring, which facilitates precise evaluation of their performance and impact.

Developing a B2B Social Media Marketing Plan

Formulating a successful social media strategy can be compared to cooking a delicious meal. Just as a dish requires the right ingredients in the correct proportions, a social media strategy needs essential components such as clear goals, target audience research, and platform selection. Researching buyer personas and audience enables businesses to effectively cater to their needs and interests, and identify the type of content that will resonate with the followers and customers they aim to acquire. The choice of platform is equally important. Businesses should focus on being present where their potential customer base is currently active and where they are likely to be in the future.

Measuring Success in B2B Social Media Marketing Channels

Formulating SMART (Specific, Measurable, Attainable, Relevant, and Time-bound) goals marks the initial step in any successful social media marketing strategy. Clear goals provide a direction for your social media marketing efforts and a benchmark to measure success. To establish specific goals for social media marketing campaigns, it’s important to identify key metrics that align with SMART objectives, such as increasing brand awareness, driving website traffic, generating leads, and boosting engagement. Evaluating the achievement of objectives in social media marketing involves monitoring metrics such as the increase in fans or followers, levels of engagement, reach, and growth rate over a specific period. Commonly established attainable social media marketing goals often encompass objectives such as:

Heightening brand awareness

Directing traffic to websites

Bolstering engagement

Generating leads

Audience Research

Gaining insights into your audience is vital for developing an effective social media marketing strategy. Here are some ways to do it:

Analyzing existing followers or customers

Creating buyer personas

Utilizing native audience insight tools on social media platforms

Conducting surveys

These methods can provide valuable insights into your audience’s preferences. To comprehend audience preferences in social media, one can:

Create personas to identify unique segments of the target audience

Utilize the native audience insight tools on preferred platforms

Gather feedback through surveys or direct inquiries

Analyzing key demographic information such as audience behaviors, interests, and preferences can provide a better understanding of your target audience’s behavior on social media.

How Can Your Business Foster Relationships Through A Social Media Strategy?

Businesses can foster relationships with their customers on social media by actively connecting and engaging with their followers, interacting with them on posts, promptly addressing their questions and comments, and offering assistance as needed. Consistent and genuine interaction is key to building strong customer relationships on social media.

Platform Selection

Choosing the appropriate social media platform for marketing is as significant as creating an engaging message. It’s not just about being present on all platforms; it’s about being present where your potential customer base is currently active and where they are likely to be in the future. Different platforms cater to different demographics and offer unique features. For instance, LinkedIn, Twitter, Facebook, YouTube, and Instagram are considered effective for B2B marketing, while platforms like LinkedIn, Instagram, Facebook, TikTok, Twitter, and YouTube are successful for B2C marketing. Understanding the primary age group of users on each platform can also help in selecting the most suitable platform for your B2B brand or business to business corporation.

Creating Impactful Content for B2B Audiences

Content forms the core of social media marketing. But it’s not just about creating content; it’s about creating content that resonates with your audience, keeps them engaged, and makes them want to share it with their network. Staying relevant to current trends and encouraging user-generated content on social channels can give your brand a significant boost.

Diverse Content Formats

The key to keeping your audience engaged is diversity in content. Here are some different content formats you can utilize:

Text posts

Images

Videos

Infographics

Utilizing various content formats brings in different viewpoints and enhances the content, expanding its appeal. High-quality images, engaging videos, and well-crafted text posts can all add value to your social media marketing strategy. Here are some tips to help you develop compelling image content for social media marketing:

Understand basic design principles.

Utilize design tools to create visually appealing images.

Experiment with different formats and styles to find what resonates with your audience.

Incorporate your brand identity into your images.

Maintain focus on your marketing goals when creating image content.

Adapt image sizes for different social media platforms.

By following these tips, you can create visually appealing and effective image content for your social media strategies, and campaigns as well as enhance your marketing efforts. Short and engaging videos are also an effective way of using content ideas and grabbing your audience’s attention.

Trend Adoption

Keeping abreast of the latest trends is essential to stay relevant in the constantly changing digital landscape. Social media trends can undergo significant shifts in a matter of months, requiring brands to demonstrate agility and readiness to swiftly adapt in order to maintain relevance. The prevailing trends in social media and content marketing that brands should integrate into their strategy comprise:

Text-only posts

Short-form videos

Long-form content

Influencer product placement

Social commerce

Regularly evaluating their content creation strategy, embracing flexibility, and being ready to swiftly integrate new trends can help brands maintain audience engagement.

User-Generated Content

User-Generated Content (UGC) proves to be a potent instrument in social media and influencer marketing. It allows customers to actively engage in a brand’s development, impacting brand loyalty and affinity. UGC fosters consumer trust and serves as a compelling method for a brand to engage and convert its audience into customers. To promote user-generated content in social media marketing, brands can:

Solicit feedback from users

Monitor customer trends

Develop a distinctive hashtag

Conduct contests or quizzes on social media

Engage with their audience

However, it is essential to be aware of the potential difficulties associated with UGC and to take proactive measures to address them.

Tools and Techniques for Effective Social Media Management

Handling your brand’s social media presence can become challenging, particularly if multiple platforms are in play. Here’s where social media management tools come in. From scheduling posts to monitoring engagement, these tools can streamline your social media manager workflow and make your social media marketing efforts more efficient. Scheduling and automation in social media management contribute to improved efficiency by:

Allowing for time allocation to other tasks

Centralized management of multiple social media channels

Facilitation of post-scheduling, engagement management, and data analysis through a central dashboard.

Some of the leading social media management tools in the current market are Buffer, Hootsuite, SocialPilot, Sprout Social, Zoho Social, Sprinklr, Later, Canva, HubSpot, and RSS Autopublisher.

Scheduling and Automation

Social media management tools contribute to time efficiency and post consistency, thereby ensuring a constant brand presence on social media platforms. Scheduling posts in advance allows you to post consistently and at optimal times, thereby maximizing your reach. Social media scheduling offers a time-saving solution for marketers by allowing them to efficiently plan and schedule social posts in batches, which in turn allows them to focus on other crucial marketing responsibilities and strategic planning. Among the top social media scheduling and automation tools are SocialBee and SocialPilot.

Analytics and Performance Tracking

Monitoring key performance indicators (KPIs) and analyzing data is essential in measuring the success of your social media marketing efforts. Analytics offer valuable insights into target audience behavior and track metrics such as engagement, reach, and impressions. These insights help businesses gauge the effectiveness of their social media efforts and make informed decisions to enhance their strategy. Tools like Google Analytics are instrumental in monitoring social media marketing campaigns, offering a comprehensive analysis of various performance metrics, including social media analytics. Performance tracking plays a crucial role in optimizing a social media marketing strategy by evaluating essential metrics such as:

engagement

reach

conversions

website traffic

Resources such as Hootsuite Analytics, Sprout Social, HubSpot, IZEA, BuzzSumo, and Google Analytics are available for monitoring performance and analytics on social media.

Social Listening and Monitoring

Social listening allows you to:

Track, analyze, and respond to conversations about your brand and industry on social media

Monitor brand mentions and relevant keywords

Identify opportunities to engage with your audience

Address their concerns

Enhance your brand’s reputation

Several tools, including Hootsuite, Sprout Social, Mention, and others, make it easy for businesses to monitor and listen to conversations on various social platforms and media. These tools can provide valuable insights about competitors from online discussions, serving as an effective competitive analysis tool.

Balancing Organic and Paid Strategies

While organic reach on social media holds value, paid advertising can considerably enhance your brand’s visibility. By investing in paid advertising, you can precisely target your ads to reach the right audience, thereby enhancing your marketing efforts. Different social media platforms offer various forms of paid advertising. For instance, you can utilize the following ad formats on Facebook or Instagram for your brand:

Image or video ads

Carousel ads

Stories ads

Message ads

Collection ads

Understanding how these ad formats work and how to optimize them for your audience can significantly impact the success of your paid advertising campaigns.

Platform-Specific Ad Formats

Different social media platforms offer unique ad formats that can be used to maximize the effectiveness of your paid advertising campaigns. Facebook, for example, offers a range of ad formats such as:

Photo ads

Video ads

Stories ads

Messenger ads

Collection ads

Instant Experience ads

These options provide businesses with opportunities to expand their ad visibility and interaction on the platform. Instagram’s sponsored posts, LinkedIn’s text ads, image ads, video ads, event ads, document ads, and carousel ads, and Twitter’s Promoted Ads and X Amplify all present diverse opportunities for heightened visibility and engagement with the audience. By understanding these platform-specific ad formats and how best to use them, you can optimize your paid advertising campaigns for better results.

Advantages of Paid Advertising

Paid advertising on social media presents several advantages:

Enables precise targeting options, ensuring that ads reach ideal customers

Provides control over ad placement, timing, and audience segmentation

Allows for more accurate targeting and better results

Paid advertising can enhance a brand’s reach and visibility by:

Establishing specific objectives and financial resources

Selecting appropriate platforms and advertisement styles

Developing and refining advertisements for effectiveness

Precisely targeting and segmenting the audience to optimize exposure

It’s all about getting your message in front of the right people at the right time.

Staying Updated with Trends

Being up-to-date with the latest trends in the fast-moving world of social media can provide your brand with a competitive advantage. Here are some key areas to monitor:

Changes in social media algorithms

User behavior trends

New features on social media platforms

Emerging platforms and technologies

By staying informed and adapting to these changes, you can stay ahead of the curve and ensure your brand remains relevant. Staying updated with trends also involves being flexible and ready to adapt your strategy as needed. Whether it’s a new feature on Instagram or a change in Twitter’s algorithm, being able to swiftly integrate these changes into your strategy can help maintain audience engagement and keep your brand at the forefront.

Learning from Competitors

Your competitors can offer valuable insights that can be used to refine your brand voice and social media strategy. By monitoring your competitors’ social media activities, you can gain insights into:

their tactics

their products

their campaigns

their interactions with followers

Understanding what works for your competitors and what doesn’t can help you refine your own strategy. If a competitor’s campaign is getting a lot of engagement, analyze what they’re doing right and see if there are elements you can incorporate into your own strategy. On the flip side, if a competitor’s strategy is not working, use this insight to avoid making the same mistakes.

Regular Strategy Review and Adjustment

A successful social media marketing strategy requires ongoing attention and cannot simply be set and forgotten. It needs regular review and adjustment to stay effective. This involves:

Taking a business-focused and strategic approach

Using UTMs to connect social media posts to website metrics

Conducting competitor analysis

Understanding audience preferences

Maintaining the brand’s voice

Balancing promotional content with authentic engagement

Setting benchmarks and evaluating your strategy against them can also help you measure your progress and identify areas for improvement. Performance tracking plays a crucial role in optimizing a social media marketing strategy by evaluating essential metrics such as:

Engagement

Reach

Conversions

Website Traffic

Summary

Social media marketing is a potent tool in the digital marketing arsenal. By harnessing the power of social media, businesses can build meaningful connections with their customers, create personalized experiences, and make data-driven decisions to improve their marketing efforts. Whether it’s setting clear goals, understanding your audience, creating engaging content, or leveraging analytics, each component plays a crucial role in crafting a successful social media strategy. Remember, the key to success lies not only in implementing these strategies but also in continuously learning, adapting, and evolving in the dynamic social media landscape.

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evrigsolutions · 1 year ago

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Effective Tips and Tricks to Kickstart Your Online Retail Business

The rise of online retail businesses has become the new standard, prompting entrepreneurs to invest wholeheartedly in this business model. Launching an online retail business requires incorporating the latest technologies and expertise in e-commerce, while careful planning remains crucial.

E-commerce stores now contribute to 60% of a business’s revenue, highlighting the need for experienced e-commerce solutions to adapt and thrive in the competitive market. Online stores offer the convenience of 24/7 shopping from anywhere globally, with services readily available at the click of a button, eliminating the need to physically visit a store.

An online retail business’s key advantage lies in its ability to efficiently and systematically list numerous products. This article provides essential tips and tricks for starting a successful online retail business in 2023. If you’re prepared to embark on this exciting venture, follow these steps to ensure the prosperity of your online business.

Starting an Online Retail Business: Step-by-Step Guide

Beginning an online retail business opens doors to global customer engagement, although the process can be challenging when starting from scratch. However, with the right guidance and understanding, the journey can yield long-term rewards.

At Evrig Solutions, our aim is to simplify B2B eCommerce web portal development. To help you kickstart your online retail business, we have curated a set of steps that serve as a solid foundation for establishing and achieving success with your store. By following these steps, you can streamline the process and set your business up for growth and prosperity.

Research Your Market Segment

The initial step in commencing an online retail business involves gaining a comprehensive understanding of your specific market niche. It is crucial to identify products that capture the interest of your target audience and align your skills to deliver exceptional customer service. By focusing on aspects such as pricing structure, target audience, and demographics, you can determine the ideal product catalogue for your business.

Having in-depth knowledge about your offerings is essential when launching an online retail store. However, if you lack clarity or are unsure about how to begin, consider asking yourself the following questions:

Who is my target audience?

What services do my competitors offer?

What types of products are currently in high demand?

Select CMS Platform

Choosing the right Content Management System (CMS) is a crucial step in launching your online retail business. A secure and feature-rich platform is essential for hosting and managing your website operations. Among the reputable platforms available in the market, Magento stands out as a widely used and trusted option in the industry. Evrig Solutions possesses extensive expertise in building Magento marketplaces, making it a reliable choice for your retail business venture.

Here are key reasons to consider Magento for your online store:

Ensures robust security features to safeguard customer data.

Benefits from a large community support base and access to online tutorials.

Easy scalability to adapt to fluctuating market demands.

Open-source nature allows compatibility with third-party extensions and integrations.

Design & Branding Website

After selecting your CMS platform, dedicate time to construct a professional website. The success of your business largely depends on creating a mobile-responsive and user-friendly website structure. Customers prefer websites with seamless navigation and fast loading speeds, so incorporating these features enhances customer attraction, boosts branding, and drives sales. Ensure your website includes comprehensive product descriptions, multiple payment options, and a chatbot for customer support. Request your Magento 2 developer to prioritize responsiveness, ensuring smooth website performance across all devices for optimal user experience.

During the design stage, it is important to adhere to legal standards for your online retail business. Additionally, focus on making your website SEO-friendly to differentiate it from competitors. Implementing effective SEO practices will improve your website’s ranking and help expand your customer base. Conduct thorough keyword research relevant to your website’s products and services. Emphasize the inclusion of unique content to provide real-time information to your target audience. Furthermore, promote your website on social media platforms to attract a specific customer base.

By prioritizing professional website design, optimizing for search engines, and leveraging social media promotion, you can enhance your online retail business’s visibility and engage a wider audience. More Info: https://www.evrig.com/blog/tips-to-kickstart-your-online-retail-business/

#magento #magento 2 #retail business #tips #tricks #magento developer #EvrigSolutions

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kulturekonnect1 · 2 years ago

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THE POWER OF CONTENT MARKETING FOR AN INBOUND STRATEGY

As a business owner, you know that content marketing is an essential part of an effective inbound marketing strategy. But what many business owners don't realize is the power content marketing has for building an entire marketing strategy from scratch. In this article, we'll explore seven reasons why content marketing should be at the core of your marketing efforts. So whether you're just starting out or looking to revamp your current strategy, read on to learn why content should be the cornerstone of your plan.

What is content marketing and why is it important for inbound marketing?

Content marketing is an inbound marketing tactic that focuses on creating content for potential customers to find and engage with. This content can come in many forms, such as blog posts, white papers, infographics, videos, podcasts and webinars. The content should be created to address the needs of your personas and those at different buying stages. Content marketing’s ability to reach and convert leads into customers is the reason why it’s become an integral part of a successful inbound strategy.

How does content marketing increase sales?

Great content answers questions, addresses pain points and provides relevant information to influence people who are ready to make a purchase. In short, content marketing supports sales goals by:

Bringing relevant buyers to your website

Nurturing leads with important information

Improving brand awareness and recall

Establishing thought leadership and authority

Increasing buyer engagement with your brand

Creating personalized buyer experiences

With this in mind, it's not a surprise that business owners and B2B marketers continue to increase their spend in content creation year-over year, according to the latest findings from the Content Marketing Institute. In fact, the most successful marketers spend 40% or more of their budget on content strategy.

How can content help you reach potential customers and develop a relationship with them over time?

Content plays a key role in developing relationships with potential customers over time by encouraging ongoing dialogue between your business and your customers. This allows your business to deepen existing relationships and create brand loyalty amongst current customers as well as potential ones.

What are some ways to create great content that engages your customers and supports your inbound and outbound programs simultaneously?

Research Your Personas: Understanding who you’re creating content for is essential when crafting content for an effective inbound marketing strategy. Take the time to research and create detailed personas of your target audience so you can create content tailored to their needs and interests. This will ensure that your content resonates with them on a personal level, making it more likely to engage them.

Focus on Quality Over Quantity: Quality content should always take precedence over quantity when creating content for an inbound strategy. Be sure to focus on what kind of content would best serve each persona or buying stage. Additionally, double-check spelling, grammar, facts, logic, etc., before publishing any content as mistakes can reflect poorly on you and your business.

Leverage Relevant Topics: When creating content, it’s important to stay up-to-date with industry trends and topics so you can leverage them in order to drive more leads and conversions. Incorporating relevant keywords and topics into your content also helps search engines place it higher in search results pages which increases visibility of your content across channels such as Google or Bing.

Analyze Performance & Optimize Content: Make sure you track how well each piece of content performs by monitoring the analytics associated with each asset throughout its lifecycle such as page views, downloads or any other metrics that matter to you or reflect success of a campaign. If particular assets don't perform well, consider revising them or optimizing their keywords in order to improve engagement with prospects and customers alike over time.

Repurpose Content & Refresh Design: Once you have published the first version of an asset such as an infographic or ebook , consider repurposing it into different formats like videos or podcasts so you reach more people with the same message but through different mediums . You want to remove old content since having outdated assets on your site can reflect poorly on your brand . Refresh Design : Design trends change . Make sure your ebooks , infographics , and other content evolve with the times .

How do you develop a content voice that reflects your brand, and how might this change when trying to engage different personas?

Creating content that truly reflects the voice and values of your brand is essential for successful content marketing. A content voice should be consistent across all content pieces, from blog posts to social media, in order to create a unified identity and represent your company’s message in a cohesive way. To ensure content is both informative and engaging, it must be tailored to your target personas while still remaining true to your brand’s core principles.

When creating content for different personas, it’s important to recognize how each person's needs may differ from one another. For example, content aimed at younger audiences should be more informal, light-hearted and conversational whereas content aimed at older audiences should take on a more authoritative tone. It’s also important to note that certain topics or phrases may resonate differently with each target audience – understanding these nuances is crucial in order to effectively engage each persona. Additionally, when crafting content for different personas try to use language they will understand so they don't get turned off by technical jargon or unfamiliar topics.

To help maintain consistency in content creation, develop a set of guidelines which outlines the key elements of your content voice such as tone, style, vocabulary and formatting among others. This document should serve as a reference point whenever creating any type of content so everyone is on the same page and understands how best to represent your brand accordingly. Be sure to review it periodically as well since evolving trends could influence changes you need make in order for your content remains relevant over time . Ultimately, with an effective content voice strategy in place you can ensure that no matter what type of content you are producing , it always represents the spirit , values , and personality of your business .

What are some tips for creating a diverse content mix that meets the needs of your buyers at various stages of the buying cycle?

Research & Analyze Buyer Personas: We already touched on the importance of this step in this article, but we can't stress enough how crucial it is for the success of your strategy. Take time to do research on your target personas and be sure to analyze any relevant data such as demographics, interests and pain points in order to create content that speaks directly to them.

Identify Buying Stages: Consider where buyers are in their buying journey when designing content - what types of content will they need at each stage? This helps ensure that you create content for both the top of funnel (TOFU) and bottom of funnel (BOFU) stages, allowing you to touch people at all levels of their decision-making process.

Incorporate Different Content Types: Diversify your content mix by incorporating different content types such as videos, ebooks, infographics, webinars etc., into your content strategy. Doing so ensures that prospects have access to multiple formats which can help them achieve an understanding of your brand or products more quickly and easily .

Utilize Multi-Channel Distribution: Make use of multi-channel distribution when sharing content across social media platforms , email campaigns , search engine advertising , etc., which increases visibility of your content across channels such as Google or Bing .

Monitor Performance & Optimize Content: Make sure you track how well each piece of content performs by monitoring the analytics associated with each asset throughout its lifecycle such as page views, downloads or any other metrics that matter to you or reflect success of a campaign . If particular assets don't perform well, consider revising them or optimizing their keywords in order to improve engagement with prospects and customers alike over time .

How can you be creative with content creation while still staying efficient over time?

In addition to creating content that adds value for your readers, it's also important to ensure efficiency when crafting content pieces over time. A great way of doing this is by reusing content materials such as images, videos, podcasts etc., whenever possible. Utilizing existing content not only saves time but also ensures that all content pieces are on-brand and consistent in quality; plus it can even have a positive impact on search engine ranking if used strategically. Additionally, using collaboration tools such as Trello or Asana can help teams work together more efficiently while keeping track of progress along the way. With these tools in place, everyone involved can easily contribute their ideas without having to start from scratch every time they collaborate on content creation projects. Ultimately, with careful planning and efficient collaboration systems in place, content creators can be creative while still maximizing output over time.

How can larger content assets, revisiting old content and keeping up with design trends help you generate fresh content ideas on a regular basis?

One of the best ways to create content that's both fresh and engaging is to start with a larger content asset as a foundation, then break it down into smaller blog posts, infographics, or slide decks. This approach helps you ensure that all content pieces are on-brand and consistent in quality. Additionally, using one larger content asset as a starting point for smaller blog posts can be more efficient from a time perspective - you only have to create the content once but it can be used multiple times across different channels. So if you're looking for a way to generate fresh content ideas on a regular basis, try starting with one larger content asset and see how it works for you!

Revisiting old content is an effective content marketing strategy for keeping content on brand and in line with an inbound marketing strategy. When content becomes outdated or loses its relevance, it can be rewritten or removed to stay current and up-to-date. This ensures that content remains relevant, engaging, and useful for potential customers who are further down the buying stages of their journey.

Revisiting content also allows you to incorporate any changes to personas, product offerings, trends, or technology that may have occurred since the content was initially created. It's important to review content regularly so that it accurately reflects your company’s values and mission as well as your latest product/service updates. Updating content helps ensure that your content resonates with its intended audience and drives more targeted traffic to your website or other channels. Additionally, updating content can help improve visibility across search engines such as Google or Bing by making sure keyword optimization is up-to-date.

Finally, revisiting old content is an efficient way of creating fresh ideas without having to start from scratch every time you collaborate on content creation projects. Reusing existing materials such as images, videos, podcasts etc., helps maximize output over time while ensuring that all content pieces are consistent in quality and on-brand.

In order to create content that's both fresh and engaging, it's important to keep an eye on design trends and make sure your content evolves with the times. By following current design trends, you can ensure that your content looks modern and professional, which can help attract more readers and customers. Additionally, keeping up with design trends can help you stay ahead of the competition by creating content that's visually appealing and differentiated from what other companies are producing.

Conclusion

Content marketing is one of the most important aspects of an inbound marketing strategy. It helps to keep content on-brand and relevant, while also driving traffic and improving visibility across search engines. Additionally, content marketing can help you stay ahead of the competition by creating content that's visually appealing and differentiated from what other companies are producing.

There are several strategies that you can use to generate fresh content ideas on a regular basis, including revisiting old content, leveraging larger content assets, and keeping up with design trends. By incorporating these approaches into your content marketing strategy, you can create content that's both high-quality and engaging for your target audience. Whether you're looking to improve visibility in search engines or drive more targeted traffic to your website or other channels, maintaining a regular content creation process is essential for success in today's competitive online landscape.

Download our free PDF guide to understand how outbound and inbound marketing can work together and start planning an integrated inbound marketing strategy that supports your sales efforts!

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sana556 · 2 years ago

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A beginner’s guide to building your social media marketing strategy for 2023

If you are planning to create/fine-tune your social media marketing strategy for 2022, now is the perfect time for it. With more content, competition and networks than ever before, a brief strategy will help you to focus on only the efforts that will serve your goals. Social media marketing was not a very big deal in its early stage. But with time and with companies spending more money and with every brand trying to get exposure on the Internet, social media growth strategies have come under the spotlight.

Here is a comprehensive guide to creating a social media marketing plan from scratch. If you are new to social or want to review your priorities in 2022, this guide will help you.

What is Social Media Marketing?

Types of Social Media Platforms

Content Marketing role in Social Media Communities

How to Avoid Disparity in Content Rollout

What is the Best Content for Your Audience?

Growing Your Social Media Target Audience

Social Media Analytics & Monitoring

Checking priorities in 2022 with our social media marketing guide

What is Social Media Marketing?

It is the process of using social media channels to promote a brand, product, or service. Social media marketing helps companies:

Increase Brand Awareness

Sell Products/Services

Build Engaged Communities

People’s thoughts and feelings about your Brand

Advertise to your target audience

Types of Social Media Platforms

We already know about the five big social media platforms—Facebook, Twitter, YouTube, Instagram and Pinterest.

We also know about some other social media platforms, like Snapchat and TikTok. When they were launched, they were not part of the social media marketing platforms. But slowly, many companies started using these two to gain power over their competitors.

A major reason behind using Snapchat and TikTok, rather than Facebook, Instagram, or Pinterest is the human psychology aspect. People generally have a short attention span, so brands are using short and captivating videos to hold user attention with strong CTAs.

This works 95% of the times because visuals and videos that are interactive can hold user focus more than posts with just text and image-based. We will talk about that later.

But first, let us see why these social media platforms stand out:

Facebook has over 1.8 billion active users—mostly Generation X and millennials—best for advertising, brand scalability and business with targeted ads. Facebook is perfect for B2C practices, but we should remember that it maintains pages under categories, like A, B, and C. And if a brand’s page falls under category ‘C’, despite having millions of ‘Likes’, the page may not have a high percentage of engagement.

Studies also show that ‘Validated’ Facebook profiles get more active users than profiles/ pages that are not verified. You can find Facebook page verification guidelines online.

Twitter—a ‘microblogging’ platform—facilitates sending and receiving tweets, or short posts. Over the years, this platform has become more popular with policymakers, students, politicians and the common people. Some important aspects of Twitter are that it maintains over 206 million active daily users; it is the best microblogging site till date; it impacts B2C and B2B industries; it is best for news media, customer service, public relations, game developers, etc.

Instagram is a free, social media network, especially a photo-sharing application. Some important features of Instagram are: It has over 1 Billion active monthly users; after Facebook acquired Instagram, the user count has grown multifold. It is best for Brands, Advertising and User Generated Content; Majority of Instagram user-base comprise millennials

Content Marketing role in Social Media Communities

For marketers, ‘captivating’ and ‘audience’ hold totally different meanings as opposed to music artistes and other people in a similar niche. The second category is meant to retain the audience’s attention for entertainment, but marketing agencies and brands have a totally different plan.

For them holding audience through social media marketing strategies is:

To stay on top of content with the right kind of message

Scalability of business

Channeling optimization & conversion via social media marketing for revenue growth

Connecting people to specific B2B or B2C services through ad campaigns

Ensuring newsfeed rollouts match a business marketing goals & objectives

Content Strategy of Social Media

All of us get very excited whenever brands, entrepreneurs and start-ups start any marketing campaign on social media. But, these are not always able to bring in the results, or users that were expected before the start of a particular campaign. Basically, it is about the content type that you put forth through your social media profiles and the choice of social media that matters because you have to choose the right content and platform that aligns with your kind of business.

How to Avoid Disparity in Content Rollout

It is important to keep in mind the disparity factor of the content while rolling it out via social media profiles. Marketers, especially new to the industry, make the mistake of using different types of filters that do not match the brand’s identity. So, careful selection of content, proper images along with schedules help a brand match its Instagram profile with Facebook feeds and vice versa.

Take the example of Frye. It is doing the same thing as other social media platforms—trying to move forward with their social media marketing campaigns—but with a definite view of matching the content with the brand’s theme.

What is the Best Content for Your Audience?

The nature of your business will decide this, followed by a detailed review of the demographics of your audience—age groups, user preferences along with the best time to release the content in a day. Besides, you should re-check the type of social media platform for building your marketing strategy. A recent survey on the type of content that gets the most attention on social media says, nearly 74% of people like visual content more than plain text feeds.

Choose one for the best results:

Text-Based Content: These are best for attracting people looking to engage with a brand through real-time stories; humor posts; important brand-related updates, reviews and testimonials by customer Image-Based Content: These have great impacts. But, when they also have text overlay, they push forward a brands’ message with greater ease. Video Content: Videos can create a chain of effects in short bursts. Snapchat and TikTok do not just have powerful video content strategies, but also have content that is to the point, with a specific call to action.

Growing Your Social Media Target Audience

A surge in social media audience growth is the main goal behind any social media marketing strategy now. As more people follow your digital footprints, the chances of engaging prospects become high while converting some of the leads into sales. Some audience growth tactics for social media marketing & advertisement experts:

1. Social Media User Demographics

When you run ads on Facebook or Instagram, you can pick a region-specific audience for them. Advertisers on Facebook can work with audience demographic settings via the Facebook Analytics Dashboard panel. If your brand or service is for a certain audience range use this tool to save money on paid social media campaigns and a higher Conversion Rate Optimization (CRO).

2. Multi-Channel Campaigns to Support Brand Strategy

Brands that are hyperactive use a multi-channel approach for marketing campaigns. If you have dedicated funds to run paid social media campaigns, go for a multi-channel approach through platforms like Facebook, Twitter and Instagram.

3. Manage Content, Organize and Schedule

Larger companies on Facebook and Instagram pages do not keep posting random content all day. They schedule advance posts, but there is a bit of science behind that great content strategy. Like, managing and planning your feed with a social media content calendar. Download a free social media calendar template and customize it accordingly. Use strong tools like Buffer and Plannable, instead of traditional ways to schedule posts, and enjoy a lead over your competitors.

4. Paid Tools are the 'Best'

This is because paid tools offer dedicated resources and features to execute no-fuss social media marketing campaigns. For instance, if you take Canva, the best thing about this tool is, it is not very expensive and is also a great visual imagery tool for social media content creators and designers. Moreover, it drives value with its paid plans with access to thousands of images, filters, features and much more.

5. Time-Sensitive Content

Often marketers use time-sensitive content to increase audience on social media. Instead of posting ahead of holidays, or special days, think about using time-sensitive stories on social media to make your brand/service more sensitive. For instance, with a certain welfare event or special get-together announcement on social media, mobile food vendors can move near its venue. So, by the end of the day, these business owners are connecting with audiences via social media updates to gather more revenue.

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paradisetechsoftsolutions · 3 years ago

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Shopify vs Squarespace - Which Is Right for Your Business?

For most e-commerce, Shopify's embedded capabilities will be plenty to match your needs. In this comparison, review we take a detailed look at Shopify vs Squarespace, only to perceive which is the superior solution for a website or online store.

Today, in this blog we are going to explain to you regarding striking topic i.e. the comparison between Shopify and Square Space (Shopify vs square space) and how to create a Shopify store from scratch even if you are a complete beginner.

Let’s dive and take an overview of what the heck is Shopify, and how to work with Shopify.

Shopify vs Squarespace: An Overview?

Overview of Shopify

Shopify offers online retailers to promote and create their websites. Shopify is a cloud-based, SaaS (software-as-a-service) that helps you to manage your business online. It’s a complete commerce platform that lets you start, grow, and manage a business online. Moreover, this renders you more flexibility and direct action to access and run your business from anywhere within an internet connection.

Shopify provides you a variety of editing tools that you can use to make your chosen theme fit your brand. Shopify offers online retailers a suite of services “including payments” marketing, shipping & customer engagement tools to simplify the process of running an online store for small merchants.

Overview of Squarespace

Squarespace is another website creator and hosting provider. It allows you to manage your web services, blog, and other business purposes online. On the other hand, it is the best provider and creator that concurrently hosts your website as well. Squarespace holds many features like website design, online stores, and some other marketing tools. In the following section, we are going to discuss each of them one by one.

Besides, it allows you to create any type of website which includes, blog, shop, or any business online. Squarespace creates stunning templates, creative pictures for your striking websites or we can say to make your website looks more attractive. In recent years, it has drastically expanded its e-commerce offering, gradually making it a bigger part of its business model to the extent that Squarespace now offers e-commerce focused plans. This has made the major comparison between Squarespace and Shopify, if not easy.

Shopify & Squarespace both provide everything you need to start your business as an online store but the experience and great potential scope are drastically inconsistent.

How does Shopify work?

Shopify is equitably straightforward – which is sort of their whole selling point. The broad process is as follows –

Choose a Shopify plan that suits your budget and feature needs.

“Point” your domain that you bought from a registrar like GoDaddy or NameCheap to your Shopify store. You can also buy one via Shopify.

Choose a design/template for your store. You can edit a free one via their drag/drop tool or buy a premium one or hire a designer.

Add your products, page content, payment options, etc.

Go get customers! Here’s an eCommerce marketing strategy to get you begun.

Shopify vs Squarespace: Features

Shopify features

It contains features like, e-commerce, shipping, advanced feature tools, blogging, and other website tools. It is so easy to use that any developer can use it with such an easy mode. Shopify is loaded with many features with both front- and back-end features that let you do much more than simply create your online store (though it does that extremely well too).

E-commerce

As we all know somehow, that e-commerce is often used to refer to the sale of physical products online, but it can also describe any kind of commercial transaction that is simply facilitated through the Internet.

Custom StoreFront

At Shopify, the custom storefronts API provides customer-facing access to a shop’s data. This enables you to build customer-facing shopping experiences by accessing functionality such as managing a customer’s cart, accessing the custom storefronts view of products, and creating checkouts. Moreover, the storefront API (application program interface) provides you comprehensive creative control to build customized purchasing experiences for your customers. You can use your domain name, or buy one from Shopify. With Shopify, you can easily run your website without any dubiety.

Web Hosting

As your online stores’ web host, Shopify ensures that your website stays active 24/7, which renders you an unlimited Bandwidth and a custom email address (only if you’ve taken online through the Shopify platform), and it automatically syncs your contacts to Shopify's online store.

Squarespace Features

Website design

we all know a bit concerning website designing, that to create or design a website is not an uncomplicated task for a designer. In concerning all these obstacles, there comes up the best website provider either if you want to create for your own business like brand clothing, blogging platform, or any other servicing website (freelancing, information & technology). Square space ultimately allows you to create your website to run your business all per your requirements.

In other words, Squarespace is perfect for creating a professional website. With professional, we intended that eCommerce or online professional business. Squarespace began as a platform that was fully focused on blogging.

Modern TemplatesEach Squarespace template design has been crafted by their world-class design team. Template designs are created with modern browsers and mobile devices in mind and employ the latest HTML, CSS, and JavaScript techniques.

Customizable Content Layouts

Each design is built with customizable content areas that utilize Squarespace's’ layout engine and content block system. Pages, blog posts, footers, and sidebars can use all available content block types (video, audio, text, markdown, etc.)

Shopify vs Squarespace: Advantages & Disadvantages

Shopify Advantages

1. Fully hosted, so you won’t have to worry about server maintenance and costs.

2. Numerous Shopify partners that can provide full support.

3. Highly engaged community.

4. Support of multi-channel retailing i.e. online, social and offline.

Shopify Disadvantages

1. No free plan available (except free trial).

2. Customization is limited to theme and platform capabilities.

3. No B2B capabilities out of the box.

Squarespace Advantages

It is one of the superior known brands in the website building space. Squarespace does a ton of advertising with everything from podcasts to the super bowl & has a wonderful product with a long trusted history. Let’s dive into its advantages and disadvantages:

The templates are beautiful.

Your website will be mobile-friendly.

Squarespace websites are quite easy to manage.

You get 24/7 support.

Squarespace Disadvantages

There is no phone support.

Pricing is more expensive with Squarespace.

There is an overall lack of advanced marketing tools.

There is no support for third-party apps, extensions, or plugins.

Shopify vs Squarespace: Pricing

Shopify PricingNow, if you’ve chosen that Shopify is the most suitable for you and your business then you should check out the Shopify plans they offer. Shopify allows all the basics for commencing a new business. Shopify offers a basic price plan that is the minimum option you’ll need to set up your e-commerce store.

Squarespace Pricing

They implement manageable plans with simple offers. At Squarespace, you have to pay for just what you need. All the plans that Squarespace offers come with award-winning 24/7 customer support. You can change and arrange your plan at any moment.

Shopify vs Squarespace: Themes

Shopify templates

Shopify comprises over 70 premium templates through which you can create custom e-commerce website designs by your own choice or requirements. The Theme Store includes professional-looking templates for clothing & fashion, jewelry, electronics, art & photography, and other types of e-commerce sites. Many of the e-commerce templates discovered in the Shopify Theme or template Store have been designed by world-renowned designers including Pixel Union and Clean Themes.

Squarespace Templates

One of the first things people notice about Squarespace is the beautiful & eye-catching templates. With these templates, the result is almost always a clean-modern looking website. Squarespace templates will leave you in awe, you need to try all before starting up your own e-commerce business.

Shopify vs Squarespace: All in All

The big issues that potential customers need to look at when picking up between Shopify vs Squarespace are cost & functionality. Here, if you’re concerned about how much does Squarespace cost, you’ll see it the clear conqueror, particularly for those who want to be able to scale up massively.

On the other hand, Shopify pros tend to love the platform’s high level of extensibility and support. Each system comes away from the clear winner and certain characters or features, but the distinctions in specific advantages will enforce you to think about what your online store is how and what you intend it to be in the feature. The team paradise hopes you've attained a lot through this tutorial.

Useful Resources for Shopify vs SquareSpace:

https://www.shopify.com/

https://www.shopify.in/buy-button/squarespace

https://answers.squarespace.com/questions/8322/can-you-integrate-a-shopify-store-into-a-squarespace-site.html

PS: If you liked, then kindly share your kind reviews in the below comments section. And to stay in touch and not miss any of our articles/blogs, then do subscribe to our newsletter, and check out our blog page https://blog.paradisetechsoft.com/

PPS: Follow us on our Social media handles: Medium: medium.com, Facebook: https://www.facebook.com/ParadiseTechSoftSolution/, LinkedIn https://www.linkedin.com/company/3302119/admin/, GitHub: Do check out our recent repositories at https://github.com/puneet-kaushal/

#Overview of Shopify #Overview of Squarespace #Shopify vs Squarespace #Shopify vs Squarespace: Advantages & Disadvantages #Shopify vs Squarespace: Features

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leftpandatimemachine · 4 years ago

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Dallas B2b Tech Pr Firm Blog

The agency also offers strategic marketing plans, digital marketing and brand experience solutions to achieve growth in any industry. Since 2002, its team of about 30 specializes in digital strategy, branding and marketing strategy. DeSantis Breindel mainly works with mid-sized and enterprise-level clients in the information technology, business services, financial services, healthcare & medical, legal and manufacturing industries.

However, if you just need a new logo, your costs could drop to $3,500 to $150,000. Arby’s is the second-largest sandwich restaurant brand in the world with more than 3,400 restaurants in seven countries.

Established in 2006 by Narelle Morrison, Ian Hood, and Jenny Mowat in London, Babel PR’s portfolio comprises companies such as Vertical Aerospace, Mirakl, and Parallel Wireless. Silicon Valley-based Hedge Trackers provides SaaS software, analytics, consulting and outsourcing services in support of corporate hedge programs. The company had a great story to tell, but its marketing message was fractured – its technology, consultants and CEO were basically separate brands. Altitude was the B2B agency that offered the bandwidth, expertise and strategy to leverage a sterling reputation.

Clarity PR is a global integrated tech branding agency that is focused on storytelling about brands that are driving change with technology. It serves clients ranging from entry-level startups to industry experts. Clarity PR’s team focuses on solving communication challenges and drive real business results with paid, owned, and earned strategies and proprietary technologies. The other services offered by the company include media relations, strategy and counsel, social and digital, and content studio. Founded in 2013 by Sami McCabe, Clarity has offices in London, New York, San Francisco, and Los Angeles and serves clients including Bambuser, Hired, and ChargePoint. First and foremost, we're a user experience agency, branding is an integral part of any UX UI design project.

Rapunzel Creative is a boutique marketing firm and advertising agency in Bergen County, NJ that helps businesses grow through strategic planning and advertising. Our services include marketing plans, corporate branding, logo design, graphic design, website design, email marketing, social media strategy and management, copywriting, SEO and video production. Rapunzel Creative is a woman-owned business, certified by the State of New Jersey as a Women Business Enterprise. Schoesslers supports international clients within the digital economy and focuses on both media and technology.

In order to meet the client's needs, Global Brand Works created strategic messaging and visuals that emphasized the rebrand. The client was very happy with the work done by Global Brand Works. The Co-Founder of the career coaching company was impressed by BatesMeron’s ideation process. Lexicon Branding led a five-part renaming process for an internet company. They collected market, consumer, and linguistics research, and conducted internal interviews. Internal stakeholders reported a significant increase in market recognition following as a result of the rename. After 20 years in the industry, a banking institution wanted to stand out from the rest in the industry.

The PR agency focuses on companies of all sizes ranging from early-stage startups to challenger brands and publicly traded entities. Headquartered in San Francisco, MGP’s team is distributed across the US, UK, and Western Europe. It was founded in 2008 by Mindy M. Hull and provides services such as strategic consulting, media relations, content marketing, analyst relations, social media, influencer relations, and ad hoc marketing services. Its portfolio comprises GitLab, AImotive, Somnox, and BullGuard. is a full-service tech branding agency designed with the purpose of building innovative brands that will help shape our future. Founded in 2015, 45RPM is a full-service digital marketing agency in Washington, D.C.

I’d asked for the hat and coat to sit halfway between a traditional witches outfit and kind of a classic lighthouse-keeper raincoat and hat for a little bit of nautical feel. When I contacted the designer—NataMarmelada—I discovered that the character design was an ‘off cut’ from a 99designs contest and that she was open to selling it.

Moreover, they offer a free audit in case you would like to refresh your brand rather than building it from scratch. You will enjoy collaborating with them for your small business or startup. Their process starts with an expansive review of your brand’s current status. Afterwards, they run a collaborative workshop with you and your stakeholders to define the organization’s goals.

The company stands out with individually customised communication solutions, a widespread network, a holistic consulting approach, and professional event and project management. Mercury Global Partners is an international B2B and B2C PR agency that offers in emerging tech such as AI, autonomous driving, fintech, 5G, robotics, cybersecurity, digital health, and more.

From Millennials To Boomers: Telling The Right Finance Brand Story

Interested in learning how your brand compares to the market? Check out our free B2B Branding Audit to get a customized look at areas you can make immediate improvements.

From choosing a company and product name to establishing trust in your audience, tech and SaaS companies need to know a lot more than just their product market. From the early days of the business plan right through to launch day, a brand strategy needs to be formulated and in place. For the majority of technology and SaaS companies, that means making use of an experienced SaaS branding agency. is a full-service branding agency with marketing expertise that spans across the e-commerce, retail, restaurant, entertainment and corporate industries. Miller Ad Agency offers a full range of digital, traditional and social media advertising services, relying on more than three decades of expertise to steer brands across industries to success.

and Mexico City that works with small, midmarket, and enterprise companies. The team of 50 works to provide clients with branding, web development, content marketing, and web design for clients in the IT and business services industries.

Miller Ad Agency

It’s no surprise that our web design clients are often the same companies who hired us for UI/UX design projects, because who can explain the product better than the people who designed it? We’re a web design agency that believes a great website should efficiently convert visitors to customers while providing a delightful web experience that’s true to the brand. Good UX UI design of a digital product or website leads to higher conversion rates. That’s why unlike other web design agencies, we have UX designers collaborate with web designers on all website design projects. The company offers a range of services from website development, graphic design, content writing, social media marketing, SEO and more with the aim of converting clients' ideas into digital realities.

The agency offers full branding capabilities along with TV advertising, logo design, email marketing, public relations and more, forming campaigns that leave impacts on all fronts. Bold Entity utilizes proven growth strategies and a bevy of best-in-class services to achieve profitable results for brands with big goals in mind. Traditional branding agency capabilities including logo design, brand messaging, and corporate identity creation are available from Bold Entity.

in our lives, and digital brands have become as important as ever. Traditional graphic design firms and creative agencies simply don’t know how to create a brand identity for such clients. As a result, many top branding and digital marketing agencies have emerged to exclusively serve the companies building digital products and services. Our experienced team of design, branding, marketing, content and SEO experts will consult with you to help achieve your goals relating to your business and brand for ongoing success. As a city where high tech meets a world-class arts scene, Austin naturally boasts many branding agencies built upon the union between artistry and technology. While branding may appear to be a solely creative trade at first glance, this particular craft requires as much tech expertise as it does artistic ingenuity. Luckily, Austin’s branding experts have the skills needed to help brands beat out the competition, specializing in areas such as web design, brand positioning and social media management.

He gave me a bunch of type foundry recommendations which I browsed through until I found Chapeau from Milieu Grotesque which was the perfect blend of professional and friendly. To finalise the wordmark I just needed to tweak the crossbar on the H a little to line up with the e. I took the colour scheme from the mascot design and plugged it into the various colour pickers recommended in the book like the Adobe Colour Wheel until I had a pallette I could work with. In progress character design by NataMarmelada.I wanted Hecate to be a little more ‘witchy’, so she got a little update, and a hat.

“I’m equally thrilled to provide their diverse clients with an expanded set of PR and social media services as well as a much broader geographic reach. Calypso’s PR, branding, and web design professionals perfectly complement Matter’s award-winning integrated marketing team,” Signore added. As a top Orange County marketing agency we have a team of experienced, creative innovators who are down-to-earth, tech-minded, and brand-savvy entrepreneurs. We all speak fluent English and have the ideal blend of talent, experience and skills to bring your company or product vision to life. A friendly solutions provider, we are your one-stop-shop for unmatched branding and increased market visibility. From simple tweaks to your website to a complete overhaul of your company image, we will ensure your brand gets what it wants and needs so you achieve your business goals.

DeSantis Breindel created a new website and messaging package. A candle company went to Lounge Lizard for a more modern, user-friendly, and sleek website.

Then, target audience research and competitive analysis follow. Also, they consist of strategic analysts, information architects and UX interface designers. After getting to know your startup, they can help build it and take care of it along the way. Because you can lose a lot of audiences if you just use one word wrong in your messaging for your small business or if you come up with the wrong color. The Naming Group is a naming agency headquartered in Los Angeles, Calif. The agency has fewer than 5 employees and was founded in 2009. Global Brand Works established a consultancy's new brand using research and information gathering practices.

99designs instagram post featuring the work of top level designer NataMarmeladaHowever, this brief never saw the light of day because I saw this Instagram post from 99designs. With a brief taking shape, I pulled ideas together on Pinterest. I tried to keep a pretty open mind while I was pinning things I liked, but by the time I had the board together, it was pretty obvious I was leaning towards developing a character or mascot for Hecate. We'll also send you creative tips, trends, resources and the occasional promo (which you can opt-out of anytime). Shoppers very often make a purchasing decision based on their perception of a brand. And, the more they are familiar with a brand, the more they trust it. Strategic use of color can increase your brand recognition by as much as 80%.

Lounge Lizard redesigned the site from top to bottom and audited the site for SEO performance. The client says that users love the graphics and functionality. You want to charge a premium for your product or service offering. The way you talk about your services is all over the place. If done well, it can be the key that unlocks a company’s success.

We position ourselves as a new kind of branding agency focused on tech companies, digital products, and direct‑to‑consumer brands. Not so many UX design agencies can create a visual identity for a coffee shop like we did for Joe & The Juice. Our branding capabilities include research, brand and digital strategy, logo design, visual identity, graphic design, motion design, and style guide development, and web design, among other things. Babel PR is a communications agency for brands in the digital economy. The company interprets the complexities of technology and is specialised in creating engaging stories. The communications agency operates with the goal to drive business results. Besides PR services, Babel also offers messaging, media analysis, media relations, thought leadership, analyst relations, crisis communications, social media management, and event management.

Branding can be a complex process, which is why it’s so vital that you make use of a tech branding agency with experience in this difficult sector. While we provide you with a fully bespoke service, we also give you options in terms of promotional products and services. These professional finishing touches are the ideal way to make your company stand out at trade shows and tech events where you need to be seen and remembered. The right branding combined with the best in merchandise design will ensure that no matter the event, you will make your presence felt. B2B tech branding agencies that fail to deliver should be avoided.

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gomangodigitalblog · 5 years ago

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15 Benefits of Custom Mobile Application Development

Nowadays custom mobile applications are very essential for any type of business to develop and earn additional revenues. Irrespective of the size of the business, custom mobile applications can help both B2B and B2C business requirements. Organizations of all sizes capitalize on their power of agility by developing and deploying apps that help the companies improve their service. In a very short time, mobile devices have become very essential to business. Today most of us own smartphones, while many own tablets as well. These days all kinds of business is taking help of these apps to stay competitive in the market and increase their productivity and profit. A huge percentage of entrepreneurs plan to expand the number of apps in use in the next few years. Some institution and companies have the skill and mindset that they need to develop and spread efficient custom mobile applications. This post describes 15 benefits of custom mobile application development

Such mobile apps improve skills, efficiency and productivity. Through these apps, a company can send to their clients any offers, notifications and even receive valuable feedback from their clients. As an outcome, there will be no waste of time and company can invest extra time to their productivity. Here are some effective features of Custom Mobile Applications.

Easy Access

A company can easily access their existing customer data and acquire new ones through these applications. For a software service providing company, they can offer more to their clients through these apps. These applications help company to make reports and access information quickly and easily.

Provide Better Protection

The custom made applications help any company to hold their specialized security and safeguard features can protect business-sensitive information from any security threat. Enterprise apps can help companies cut costs, streamline workflows and improve customer service. On the hind side, they can also do serious damage if they open the door to security breaches. In the rush to meet demand for custom apps, many organizations fall short on securing them. IBM security study found that half of the large companies don’t devote any of their mobile app improvement budgets to security, and those that do allocate only about 5.5 percent toward it. Unlike desktops, mobile devices can be easily lost or stolen. They also connect to emerged networks that may have questionable indemnity. Here are some steps to take to program apps that access sensitive data.

Authentication

The main and most troublesome step on protecting mobile apps is to confirm that users are genuine who they claim to be. Authentication takes many forms, including passwords, preferably long, complicated ones that are changed periodically, biometrics enables like retina scans or fingerprints, multifactorial authentication that combines two or more of these process. Password manager solutions such as defender security can help companies stay on top of authentication.

Encryption

An algorithm can scramble data while it’s at rest on a device or in conduction and requires users to provide a key to decrypt it.

Back-end security

Many enterprise apps tap into back-end servers to access the data needed to manage, but that data can be compromised in transit. Developers should address back-end security in the early design stages by confirming APIs used to connect applications to servers and through strong access controls.

Performance Monitoring

By observing how workers use enterprise applications, an enterprise can make them more useful and gain insight for future apps. There are two main approaches to monitoring app performance:

Synthetic monitoring: This type of monitoring simulates how users interact with an app and its performance under different circumstances. The advantage here is that developers can find problems with apps and fix them before users are affected.

Real device monitoring: Real device monitoring examines how users interact with an app under real-world performance. It helps developers see problems as they happen so that they can be determined in real time. For instance, developers can tell when spikes in demand arrive and what may contribute to them so that they can address them appropriately.

Easy to Control

With the help of custom mobile application you can easily control the business operations without relying on anyone else.

Simplify Project Management

A custom mobile application is very useful for ‘Project Management’ to keep a real-time check on the projects’ progress, also send updates after completion and maintain the billing cycle for each stage of the projects.

Relationship Improvement with Clients

To reach more clients and send personalized updates related to the products, these apps are more effective and useful to a business owner. Also, it can enhance the relationship with the clients. Through these applications, any content of the business can be reached to the customers quite faster and easier and they get attracted to the services provided by the company. When a company publish a new blog or publish a quality oriented new product the customers would be able to watch on their smartphones. Custom made applications provide millions of opportunities for business to interact with their customers directly. In addition to improving customer service, the company also generate greater revenue through the apps. Those apps also allow them to gather data from their customer’s practice, helping them to later offer more targeted or specific discounts. Custom made mobile apps take brand loyalty and faith to new levels, making it easy to track rewards and inspire users to become repeat customers. Apps also make it easier to shop, customers can save their shipping and billing information and place orders quickly and easily from any location.

Customisation Friendly

These applications can accommodate any requirements, offers, data management functions and regular updates. Agility does not need to be intimidating. With the right associate and instrument, custom made applications can streamline workflows, cut costs and transform the business.

Employee Productivity

These apps capacitate the working style of employees and improve their productivity, which is a requirement for a company.

Implementation of Existing Software

Company’s existing software may able to function smoothly, but the custom made applications are built taking into consideration the current business software and guaranteed to implement well and function without any errors. Working together, developers and operations staff focus on small parts of a project. If someone finds a mistake, that component can be repaired without the entire project having to start over from scratch. This means that apps can be adapted quickly as organizational or business needs change.

Data Recovery and Time-Saving

Custom made applications can help to get the necessary client information as well as recovery data and being a sensible way of collecting information. It saves time for clients and employees both and they do not have to physically submit the documents.

Quality

A custom mobile application is the best option for getting quality work as it provides work with proficiency with fewer mistakes.

Create a Direct Marketing Channel

One of the biggest advantages of having these apps for the business is that all the information a company like to provide to their customers or clients including special sales promotions are right at their fingertips. Through push notifications a company can easily remind their customers about their products and services.

Improve Customers Engagement

These apps having a messaging feature that can really make a difference in the way to communicate with the customers, for an example, instead of calling for booking anything, it can be a very easier way to book through these apps from anywhere.

Collect Better Analytics

Custom mobile applications can be a true gold mine of knowledge if decide to actively analyze its data, it is a Big Data that allows making an evolution towards better services delivery.

Cultivate Customer Loyalty

Business owners can establish an instant and direct connection with their customers and can introduce online offers and discounts to them. This helps in boosting customer sales as well as developing a sense of brand loyalty. These apps will provide value to customers. Now the world is getting digitised and in this digital world, the customers must be provided a wonderful loyalty program so that customers can attract more towards the business which increases the sales of business also.

Visible to Customers

When a custom mobile application is developed for business, it would be shown on the smartphones screen of the customer.

Custom Made Applications

PROS:

There are many instances in which custom made mobile apps are worth the investment. They can be designed to address unique needs or challenges and can be integrated seamlessly with existing infrastructure and operations. Despite the long lead time for development, custom apps can result in more an efficient process for long term.

Once a business opts for a custom app, it must decide how best to create it either in the house or through a developer.

CONS:

Just as organizations must exercise caution in selecting and developing applications, it’s also important to understand how to deploy them. What follows are a few of the challenges that may arise during deployment. Customized apps generally require large investments of time and resources up front.

Conclusion

From the features of Custom Mobile Apps, we realize how effective it is in any type of business needs. So, to enhance and improve business, a company needs to develop its own Custom Mobile Applications in its own system. We must say that the custom made applications are the master keys of all succeed for any type of business. Keeping business requirements in mind custom made applications can be scaled up easily when business need arises. A mobile app developer creates an app specifically for the OS it will run on. For example, custom made mobile applications for iPad supported by Apple’s IOS but not Android. And Apple’s apps can’t run on an Android phone. Often developers create a version for each, for example, a mobile app in the Apple’s store might have a counterpart in Google Play Store. Many mobile applications have corresponding programs meant to run on desktop computers too. Mobile applications must work with different discipline than their desktop equivalents. With custom apps, relevant security measures will be taken care of according to the app development needs

#mobile application development #mobile application development company #custom mobile application development UK #mobile application development london

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jjonassevilla · 5 years ago

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How to Build an Email List from Scratch (A Step-By-Step Guide)

We want to support you as much as we can during this uncertain time. Check out the COVID-19 Small Business Care Package for a roundup of useful resources—including tech discounts, government subsidies, and marketing tips to help lessen the impact on your business.

If you’ve already got your first online store or landing page promotion set up, the next step is to get it in front of an audience. Because unfortunately, most people won’t just find you by random happenstance. (“If you build it, they will come,” doesn’t apply to online marketing. Sorry Kevin Costner fans.) The next step of the game—and the most effective way to grow your online business—is to build an email list of interested prospects.

This can seem like a daunting task, especially if you’re starting with nadda single person in your database. But it doesn’t have to take years to get a sizable number of subscribers. There are some easy steps you can take today to grow your email list much faster.

Despite what you may have heard from some of the marketing Nostrdramuses over the years, “email is most definitely not dead.” (Seriously, an article like this one has popped up every year since 2007. It’s been over a decade—maybe we should all stop planning the funeral?) The truth is that email is still one of the best ways to reach customers online, especially if you’re a small business. And it delivers some of the best ROI out of all the marketing channels out there.

Source: The Emma 2018 Email Marketing Industry Report

Unlike SEO (which can be competitive and complex), social media (which can be wildly inconsistent), and online advertising (which can cost mucho money), email is practically made for marketers. It’s straightforward, predictable, affordable, and easy to use. And with email, you can build relationships that turn one-off customers into repeat business.

But first—you need to start building that email list. So let’s get started.

5 Steps to Build Your Email List from Scratch

Get an Email Marketing Tool

Create an Offer You Can Exchange for Email Addresses

Build a Landing Page, Popup, or Sticky Bar to Collect Emails

Advertise Your Email-Gated Offer

Start Sending Regular Emails to Your List

Step 1. Get an Email Marketing Tool

Before you start building your list, you’re going to want to sign up for an email marketing tool like ActiveCampaign, Campaign Monitor, or Mailchimp. These are some of the most popular pieces of software for not only building and sending emails to your customers, but also collecting and organizing your email list. (Because trust me… you’re not gonna want to keep track of all this on an Excel spreadsheet.) The initial costs for these tools are very low—and all of them offer free plans or trials that make it easy to get started.

Once you’ve chosen a tool, you’ll want to familiarize yourself with how it works. Each platform is slightly different, but some of the first steps you’ll want to take include…

Create Your First List(s) – You can organize the emails you collect into groups called “lists.” To start out, you may want to create a “Master” list where you can put all email addresses, a “Customers” list for people who have already bought from you, and a “Prospects” list for people who have shown interest but haven’t yet made a purchase.

Import Any Existing Contacts – If you already have some emails that you want to add to your new database, now would be the time to do so. You can set up your existing email contacts in a spreadsheet to import them all in one go. Remember, these are folks who need to have expressly agreed to receive emails from you per privacy laws.

Set Up Tags/Segments – As email addresses come in, you’ll be able to tag leads based on how they entered your database, and send segmented emails to more specific groups of customers or prospects. To start out, you may want to create tags for segments like “Landing Page Leads,” “Newsletter Sign-up Leads,” and other entry points so you know who signed up where.

Create an Email Template – These email marketing tools aren’t just for organizing your list—they’re also for sending emails. Get familiar with the different templates, and try designing and sending out a test email from your business.

Bonus! Unbounce integrates seamlessly with ActiveCampaign, Campaign Monitor, and Mailchimp. That means you’ll be able to set up lead-generation landing pages, popups, and sticky bars that automatically route visitor contact info into your email marketing software.

Step 2. Create an Offer You Can Exchange for Email Addresses

Now that you have a tool to collect email addresses, the next step—and possibly the most important part of this entire process—is to figure out how the heck to convince prospective customers to actually give you their emails.

The traditional approach here is to put some sort of “Subscribe” button on your website’s homepage or blog and ask visitors to enter their email address. But have you ever actually filled one of those things out just… because? (No, thank you.) Most visitors skip over a form like that entirely because there’s no real compelling reason to give up your email address in the first place.

An email address is someone’s personal (and private) contact information. Most people aren’t just going to type it out onto any old website, all willy nilly like that. You’ve got to offer up something genuinely valuable in exchange.

That’s why it’s a good idea to take some time and brainstorm what your business can offer that’ll convince visitors to give up their email address first. Because getting the right strategy here will help you build an email list much faster later on.

If you’re wondering what most other marketers do, here are a few of the most common ways to get a visitor’s email address…

Offer a Coupon or Discount Code

MeUndies and other ecommerce brands often offer discounts in exchange for email addresses.

For ecommerce, one of the easiest ways to get a shopper to give you their email address is to offer them a coupon or discount in exchange. This is the most straightforward approach—but it’s also usually the most expensive. “Get $10 Off Your First Order” or “Get Free Shipping” can be powerfully persuasive for visitors… you just need to make sure you factor those expenses into your cost-per-email-acquisition.

Offer a Free Tool or Resource

SaaS companies like Later use free resources to collect email addresses.

The other common way to build an email list fast (especially if you’re in SaaS) is to create a free resource and gate it with a form. The key here is that it has to be something your audience would find useful that also aligns with your business expertise. So, for example, if you run an online pet store, you might create a free guide all about “How to Choose the Perfect Leash for Your Pet.” Or if you run a hair salon, you might create a “How to Cut Your Hair at Home” guide for customers staying at home during the pandemic.

Run a Sweepstakes, Giveaway, or Contest

This example of a giveaway run by Fat Stone Farm and Webistry helped bring in over 15,000 leads. Click here to see the full story.

People love free stuff. There’s something about sweepstakes, giveaways, and contests that just appeal to our lizard brains. (“Why yes, I do want a chance to win a lifetime supply of mayonnaise. Where do I sign up?”) You could even consider setting up ongoing sweepstakes like this one from Fat Stone Farm to collect customer emails on a weekly basis.

Set Up an Email Newsletter

An example of a newsletter by Toast to help restaurants during COVID-19.

I know I said earlier that people never sign up for newsletters “just because,” but they will sign up if you give them a compelling reason to. You can offer a newsletter as a way for folks to hear about your latest products or curate content based on what might be important to them during COVID-19. (This strategy works particularly well in B2B, where you can use a newsletter to share stories of how your other customers are navigating the crisis.)

Ultimately, it’s up to you to choose the approach that makes the most sense for your business. You may even want to test a combination of these two approaches to build your list faster. For example, check out how this baby food brand brought in 14,000+ email subscribers in less than a year using both coupons and a free guidebook. (You may also want to look into other creative ways to generate leads, such as free webinars, templates, quizzes, and online tools.)

A word of caution—be careful with any emails you collect for purposes other than marketing (like when someone places an order on your website). With regulations like GDPR in place, you’ll want to obtain explicit consent from your visitors in order to send them promotional emails.

Step 3. Build a Landing Page, Popup, or Sticky Bar to Collect Emails

Next, you’ll need to create a landing page or popup (or both!) to start collecting emails for your list. These will be the spots where you display your offer and ask customers to enter their contact information.

Landing pages are great if you have a juicy offer that needs some explanation (like a free resource).

Popups are perfect for short and to-the-point offers (like discounts or coupons).

Sticky bars are good for adding onto the top or bottom parts of your existing storefront or website for quick offers (again, think discounts, coupons, newsletters).

Creating a landing page or popup is pretty simple using Unbounce. (You don’t even have to get your hands dirty with HTML or CSS—which is super helpful if you’re not a developer like me.) Get started with one of our lead-generation templates and customize it using the drag-and-drop builder to match your brand and offer.

Some of the lead-generation templates you get with Unbounce for collecting email addresses.

You’ll want to connect the form on your landing page or popup to your email marketing tool, and then test it out to make sure everything is hunky dory. Hit publish when it’s ready to go, and you’ll be ready to start building your list.

In Unbounce, it’s easy to set up your landing pages, popups, and sticky bars so all new leads get routed directly into your email marketing platform.

Step 4. Advertise Your Email-Gated Offer

Now, it’s just a matter of directing visitors towards your offer. There are a few different ways you can do this, depending on what type of offer you set up in the previous step…

Use Popups and Sticky Bars to Promote the Offer on Your Website

An example of a discount offer popup by the clothing store Chubbies.

If you already have a lot of visitors coming to your website, you can set up a popup or sticky bar to get people’s attention and promote your offer. With Unbounce, you can set these to show up (or slide down) on any high-traffic page of your website, including your homepage. Advanced targeting options let you time ‘em so they only appear when you want them to—like when a visitor is exiting the page without purchasing anything, for example.

Post to Your Blog or Social Media Channels

Hey #ecomm #marketers! DYK that #landingpages can convert browsers into buyers at TWICE the rate of a product page? Start convertin’ like the best of ’em w/ the Ultimate Ecommerce Landing Page Lookbook ft. @klientboost, @boxycharm, @twillory, & more https://t.co/bcbX6kOgqQ pic.twitter.com/yl8OPhJZx4

— unbounce (@unbounce) October 24, 2019

If you already have an online audience on social media (or via a blog), you can use these channels to organically get the word out about your offer. This is a great way to connect with your existing audience and turn social media followers into email subscribers so you can reach them more directly.

“But wait, why do I need the emails of people who already follow me on social media?” I hear you asking. The sad truth is you only reach a small portion of your audience with organic posts on most social media platforms. (For example, according to research done by Hootsuite, the average reach of a Facebook post is only 5.5%.) Getting directly into your prospect’s email (where open rates are typically above 20%) is far more valuable than relying on organic social impressions.

Set Up Paid Ads to Drive Traffic

An example of a paid ad on social media for a free resource by Shopify Plus.

If you don’t already have an online audience and you’re truly starting from scratch, you may want to try investing in some online ads. Lots of brands use social ads on Facebook and Instagram to promote their free resources or discounts that get customers in the door. Think of this as an investment—once you have a list of emails, you’ll be able to reach out to these customers directly (for free).

Step 5. Start Sending Regular Emails to Your List

An example of an automated welcome email from HubSpot.

Once the ball starts rolling, you should start seeing the email addresses come in from your offer. Don’t worry about waiting until you cross a certain threshold of subscribers before you start sending emails to your list. Instead, build a personal relationship with those initial subscribers and get feedback from them on what types of emails they would like to see from your brand. This will help you create an email strategy that resonates with your audience as it continues to grow.

It’s also a good idea to set up automatic email nurtures that go out to new subscribers and to begin scheduling promotional emails on a regular basis. If you’re consistent, your list is much more likely to be active and engaged.

Build Your Email List Faster with Unbounce

Once you have the email addresses for your customers (and prospective customers), you’ll be able to easily let ‘em know about your latest products for sale, landing page promos, and store updates. Use the drag-and-drop builder in Unbounce to quickly create high-converting pages and popups that collect emails much faster.

Get started today by checking out some of our lead-generation templates.

from Marketing https://unbounce.com/campaign-strategy/how-to-build-an-email-list/ via http://www.rssmix.com/

#SEO

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speed-seo · 10 months ago

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How to Build a High-Performing Content Marketing Team

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transfunnelconsultingpvtltd · 2 years ago

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6 HubSpot Integrations for B2B Businesses in 2022

HubSpot has proven to be a valuable tool for B2B businesses and HubSpot integrations tend to offer comprehensive functionalities and benefits of its platform. The massive HubSpot ecosystem has generated an arsenal of analytics, tools, marketing, sales and support to distinguish your brand campaign from other digital marketers.

With over 200 HubSpot integrations, B2B businesses can make real-time conversations with prospects, increase their leads and enhance business ROI. These integrations fall into two categories: Those built and supported by HubSpot and the others built and supported externally by connecting partners of HubSpot.

While the list can turn overwhelming to pick and decide on the right one for your business, we have narrowed down the best HubSpot integrations for your B2B business.

Databox

Databox is a strategy built on data that helps businesses develop custom reports using an array of easily trackable metrics using HubSpot. This is based on the fact that while it can be challenging to keep your business analytics organised and accessible at all times, Databox HubSpot integrations allows brands to keep all the data in a centralised location. It incorporates the feature of designing a dashboard to feature multiple sources of information around a KPI. Furthermore, it also allows businesses to set objectives, notifications to track progress and build reports from scratch or choose from the pre-built templates, thus making your work and goals easier.

MagneticOne

HubSpot API integration with MagneticOne allows businesses to easily scan their business cards, add contact information and segment leads to target or trigger workflow. This HubSpot CRM integration is based on the challenge that during B2B sales, the sales team attending trade shows and events promote their products. However, after the event, they find it difficult to stack all the business cards of prospects, causing a delay or confusion in creating a plan on how to use them.

MagneticOne integration with HubSpot eases this process for B2B businesses to create a plan and adhere to it for a strategic workflow.

GoToWebinar

Webinars are a vital and incredible tool for B2B marketers to record the discussions and gate the leads while sharing sales processes, developing guides and other content around it. GoToWebinar is one such HubSpot integration tool that enables hosting, promoting and recording webinars and can easily sync registrants, contact lists and landing page submissions to use them for later purposes. These landing pages can be pushed through via social media, email or other channels enabling an effective event promotion for your B2B business.

CallRail

HubSpot CRM has an incredible feature of automatically updating and detailing the contact records. CallRail HubSpot integrations bridge the gap of incoming call tracking and help businesses add an offline interaction. This enables the transfer of information such as texts and calls that are received from prospects into your HubSpot records. This transfer allows B2B businesses to segment, nurture both marketing and sales and draw a complete picture of their efforts.

SurveyMonkey

Your prospects have a wealth of information and feedback that can transform your B2B business. SurveyMonkey HubSpot integration enables just that, bringing all that information to your doorstep. The tool gathers data through integration and logs it into the contact records of your HubSpot CRM. It also allows businesses to trigger additional action based on the actual answers from the survey. For instance, a high rating NPS survey can trigger a workflow, which asks the prospect to draw a formal recommendation. Accordingly, a low rating triggers a workflow, which draws a task for a salesperson to reach out to the prospect and resolve the issue.

The SurveyMonkey integration also complements some of the smart content features of HubSpot. For example, if your prospects respond to the survey about content preferences, you can use the smart CTAs and smart lists to ensure those contacts receive relevant data.

LeadsBridge

LeadsBridge HubSpot integration enables B2B businesses to connect their digital ads from social media to the HubSpot CRM and assist in advanced targeting and lead capture opportunities. It can also be used to pull smart lists from HubSpot and design a custom prospect list in the social media ads manager to target ads to a specific list. This feature helps businesses expand their reach without exporting or importing files.

At TransFunnel, we bring synergy with different systems and enable them to work together as a composite system, driving your business growth. We believe in the vitality of interconnectivity to accelerate marketing success and deploy the most pertinent HubSpot integrations and HubSpot WhatsApp integrations, that resonate with your B2B business.

Based on expertise and experience and being a MarTech Services and Solutions company, TransFunnel established across every aspect of marketing technology and digital marketing. This strategy allows us to manage the convergence of your brand’s existing system with HubSpot CRM without breaking the bank.

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sana556 · 2 years ago

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A beginner’s guide to building your social media marketing strategy for 2023

Here is a comprehensive guide to creating a social media marketing plan from scratch. If you are new to social or want to review your priorities in 2022, this guide will help you.

What is Social Media Marketing?

Types of Social Media Platforms

Content Marketing role in Social Media Communities

How to Avoid Disparity in Content Rollout

What is the Best Content for Your Audience?

Growing Your Social Media Target Audience

Social Media Analytics & Monitoring

Checking priorities in 2022 with our social media marketing guide

What is Social Media Marketing?

It is the process of using social media channels to promote a brand, product, or service. Social media marketing helps companies:

Increase Brand Awareness

Sell Products/Services

Build Engaged Communities

People’s thoughts and feelings about your Brand

Advertise to your target audience

Types of Social Media Platforms

We already know about the five big social media platforms—Facebook, Twitter, YouTube, Instagram and Pinterest.

This works 95% of the times because visuals and videos that are interactive can hold user focus more than posts with just text and image-based. We will talk about that later.

But first, let us see why these social media platforms stand out:

Studies also show that ‘Validated’ Facebook profiles get more active users than profiles/ pages that are not verified. You can find Facebook page verification guidelines online.

Content Marketing role in Social Media Communities

For them holding audience through social media marketing strategies is:

To stay on top of content with the right kind of message

Scalability of business

Channeling optimization & conversion via social media marketing for revenue growth

Connecting people to specific B2B or B2C services through ad campaigns

Ensuring newsfeed rollouts match a business marketing goals & objectives

Content Strategy of Social Media

How to Avoid Disparity in Content Rollout

What is the Best Content for Your Audience?

Choose one for the best results:

Growing Your Social Media Target Audience

1. Social Media User Demographics

2. Multi-Channel Campaigns to Support Brand Strategy

3. Manage Content, Organize and Schedule

4. Paid Tools are the 'Best'

5. Time-Sensitive Content

#digitalmarketing #social media

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