#B2B marketing ideas

[imarketer4udma-blog]

TOP-10 B2B MARKETING STRATEGIES WITH EXAMPLES

WHY DO YOUR BUSINESS NEED MARKETING STRATEGY?

In today’s dynamic and fiercely competitive B2B landscape, having a well-crafted marketing strategy is not just a luxury, but a necessity for any business aspiring to thrive and excel. A solid marketing strategy lays the groundwork for success, serving as a roadmap to navigate the complexities of the B2B marketplace and effectively connect with the right audience.This introduction talks about why businesses really need a strong marketing strategy to reach their goals. It also gives a quick look at the top 10 B2B marketing ideas, with real-life examples that have worked really well to help businesses grow and become better known.

There are different strategies that work really well in B2B marketing. For instance, there are special email campaigns that take care of potential customers, content marketing that shows how smart a company is, and marketing focused on individual clients that helps build long-term relationships. Also, there’s using social media in an interesting way to make customers feel loyal to a brand. Each of these strategies shows how having a complete marketing plan can lead to amazing success in the B2B world.So, let’s delve into the world of top-10 B2B marketing strategies and discover how these impactful tactics can propel businesses towards unparalleled achievements.

TOP B2B STRATEGIES WITH SEO

Two of the most powerful B2B marketing strategies, enriched by the prowess of Search Engine Optimization (SEO), are content marketing and link building.

Content marketing

Content marketing, a cornerstone of successful B2B content marketing strategy, involves creating and distributing valuable, informative, and relevant content to attract and engage target audiences. By integrating SEO best practices into content creation, such as optimizing keywords, meta tags, and URLs, businesses can improve their organic search rankings, driving more qualified traffic to their websites. A prime example of this strategy’s effectiveness is our client Almco Plumbing that increased its leads by 300% through SEO-optimized blog posts, establishing itself as an industry thought leader and cultivating a loyal customer base.

Link building

Link building is a core component of a comprehensive B2B SEO strategy aimed at enhancing a website’s authority and search engine visibility in the B2B domain. It involves acquiring quality backlinks from reputable websites that cater to B2B audiences. While practices like regular link buying and link exchanges with other businesses can yield quick links, they might not always align with search engines’ quality guidelines and could result in penalties. On the other hand, organic B2B link building strategies such as creating valuable content, guest blogging on B2B platforms, and participating in contests, scholarships, or announcements specific to the B2B sector can naturally attract relevant and authoritative links, bolstering your online presence and credibility while adhering to best practices in the evolving landscape of B2B SEO.

TOP B2B STRATEGIES WITH PPC

Two highly effective B2B marketing strategies that gain immense traction when combined with Pay-Per-Click (PPC) advertising are Geo-Targeted Ads and Remarketing.

Geo-Targeted Ads

If your B2B services have a local focus, use geo-targeted ads to reach businesses in specific regions. Customize your ad campaigns to address the needs of local businesses, showing them how your offerings cater to their unique challenges.

Remarketing

Remarketing, another game-changing B2B strategy, involves re-engaging website visitors who didn’t convert during their initial visit by displaying targeted ads across various platforms. By incorporating PPC into Remarketing efforts, businesses can amplify their brand’s visibility and stay top-of-mind with potential customers, driving them back to the website for a second chance at conversion.

TOP B2B STRATEGIES WITH SMM

In the ever-evolving world of B2B marketing, Social Media Marketing (SMM) has emerged as a dynamic force, revolutionizing the way businesses connect with their target audience. Two top B2B strategies that harness the power of SMM are Influencer Marketing and Social Media Engagement.

Influencer Marketing

Influencer Marketing has emerged as a game-changer in the B2B arena, where key industry figures and thought leaders collaborate with businesses to promote their products or services. By integrating SMM into Influencer Marketing campaigns, companies can leverage the immense reach of social media platforms to amplify their message and establish trust among their target audience.

LinkedIn Thought Leadership and Networking:

LinkedIn is the go-to platform for B2B professionals. Establish your company’s presence by sharing insightful articles, industry news, and thought leadership content. Regularly post well-researched content that addresses pain points and challenges your target audience faces. Additionally, leverage LinkedIn Groups to join discussions and establish your expertise. Networking with industry peers, potential clients, and partners can lead to valuable connections and business opportunities.

TOP B2B MARKETING STRATEGIES FOR LEAD GENERATION

When it comes to lead generation in the B2B realm, two top strategies have proven to be exceptionally effective: Webinars and Email Marketing.

Webinars

Webinars have become a force to be reckoned with in the B2B lead generation landscape, offering an interactive platform for businesses to showcase their expertise and engage with a captive audience. By promoting webinars through various channels and focusing on topics that resonate with their target audience, companies can attract high-quality leads and nurture them through the sales funnel.

Email Marketing

Email Marketing remains a cornerstone of B2B lead generation strategy, allowing businesses to directly connect with their audience in a personalized and cost-effective manner. By crafting compelling and relevant email content, companies can nurture leads throughout the sales funnel and build long-lasting relationships. A striking instance within our own experience is that we observed a remarkable 40% surge in lead conversions using our strategic B2B email marketing strategy. This achievement was realized through the adept execution of a well-planned email campaign, delivering invaluable insights and solutions directly to our valued subscribers.

TOP B2B MARKETING STRATEGIES FOR E-COMMERCE

In the fast-paced and competitive world of e-commerce, two top B2B marketing strategies have emerged as crucial drivers of success: Personalization and Social Proof.

Personalization

Personalization involves tailoring the shopping experience to meet the specific needs and preferences of individual B2B buyers. By leveraging data analytics and customer behavior insights, businesses can offer personalized product recommendations, targeted promotions, and customized content, leading to higher customer satisfaction and increased conversions.

Social Proof

Social Proof, on the other hand, utilizes customer reviews, testimonials, and social media influencers to build trust and credibility for the brand. By showcasing positive feedback and real-life experiences from satisfied clients, businesses can instill confidence in potential buyers and inspire them to make purchase decisions. Incorporating these top B2B marketing strategies into e-commerce endeavors can elevate customer engagement, foster loyalty, and ultimately lead to enhanced growth and success in the competitive e-commerce landscape.

CONCLUSION

In conclusion, staying ahead in the competitive B2B marketing landscape requires businesses to employ powerful and innovative strategies. The top B2B marketing strategies explored in this article have demonstrated their effectiveness in driving growth, building lasting relationships, and achieving remarkable success for companies across various industries. By embracing these strategies and leveraging real-life examples, businesses can elevate their brand visibility, connect with their target audience, and secure a competitive edge in the ever-evolving B2B landscape. Embracing these top strategies will undoubtedly position businesses for sustained growth and prosperity in the dynamic world of B2B marketing.

PLAN EFFECTIVE B2B STRATEGIES WITH IM4U DIGITAL MARKETING AGENCY

Ready to take your B2B marketing efforts to the next level? Plan effective B2B strategies with iM4U Digital Marketing Agency and unlock unparalleled growth and success. Contact us today to discover how our expertise and proven methodologies can elevate your brand, connect with your target audience, and drive sustainable results in the competitive B2B landscape. Let’s create a winning strategy together!

[newbusinessideas]

Top 10 B2B Business Examples for Growth and Success

🚀 Ready to take your business to new heights? 💼 Discover the top 10 profitable B2B business ideas that could transform your entrepreneurial journey! Click the link to learn more and join the journey to success! #b2bbusiness #businessopportunity #b2b

Business-to-business (B2B) refers to the exchange of goods or services between two or more businesses, rather than between a business and a consumer. B2B transactions can involve a wide variety of goods and services, ranging from raw materials and components to specialized software and consulting services. The demand for B2B services is constant as businesses require them to operate and grow.  In…

[salescalability]

Boost your B2B sales with Sales Scalability, your go-to resource for expert insights on how to grow B2B sales effectively. Discover the advantages of hiring a Fractional Chief Sales Officer, who brings seasoned expertise without the full-time commitment. Explore the benefits of sales consultancy to refine your approach, leverage key sales strategy tips for small businesses, and learn how to scale sales operations for sustainable growth. Let us help you navigate the path to success with tailored strategies and actionable advice.

[isubhamdas]

How to Easily Achieve B2B Credibility Without High Costs?

The Challenge of Gaining Credibility

When I first ventured into B2B marketing, I quickly realized that building credibility was tough.

Our budget was tight, and traditional advertising was out of reach. I needed a way to gain trust without spending a fortune. But how?

Discovering Social Proof

I stumbled upon the concept of social proof. The idea was simple: let our satisfied customers do the talking.

But implementing it effectively was a different ball game. I knew I had to be smart about it. I needed a plan that would maximize impact without breaking the bank.

Implementing Social Proof

I started by reaching out to our happiest clients.

I asked them for testimonials and case studies. Their positive feedback was like gold.

I showcased these testimonials on our website and social media. The response was immediate.

Example: A prominent client shared their success story with our product.

Statistic: Customer testimonials increased our website's conversion rate by 30%.

Leveraging Case Studies

Next, I created detailed case studies highlighting how our services solved specific problems. These stories resonated with potential clients. They saw themselves in these case studies and felt more confident in choosing us.

Example: A case study about how we helped a company reduce costs by 25%.

Statistic: Case studies boosted our lead generation by 40%.

Seeing Results

The results were beyond my expectations. We saw a significant uptick in inquiries and sales.

Our credibility soared, and our clients became our biggest advocates. It was proof that you don't need a huge budget to gain trust. You just need the right approach.

Conclusion

By leveraging social proof, I built B2B credibility without high costs. It's a strategy that works wonders.

Suggest a better way of doing it?

Get Tips, Suggestions, Workarounds in 2-3 mins, on How to Easily Achieve B2B Credibility Without High Costs?

[017206]

9 Hidden Secrets of Lead Generation

Have a clear CAMPAIGN OBJECTIVE – Just like with any marketing endeavor, businesses should start by clearly defining the goal of their lead generating campaign. This provides the campaign with a path that you may use to measure its development over time.

Contact all LEADS Directly – While a firm can benefit greatly from nurturing leads even after the lead generation process and the initial contact phase are over, leads still need to be engaged as soon as feasible. Remember that when a customer submits their information, they will all be in different points in the buying cycle.

CHEAP LEADS ARE NOT ALWAYS the BEST Lead generation – We think that not every lead adds the same amount of value to a business. One supplier's 1,000 leads may range greatly from another's in terms of origin, methodology, and quality. Even though it's in our tendency to desire more for less, it's preferable to generate one lead that turns into a sale as opposed to a million leads that yield no income at all!

OFFERING THE LEAD TOO MUCH to respond is not good Lead generation – In order to persuade a lead to submit accurate contact information during the "lead capture phase," an incentive is frequently needed. While they are occasionally required, lead generation strategies must strike the correct balance between customers who are primarily interested in the incentive and those who genuinely want to interact with your offering. For lead generation, all you should need is a white paper or

DEVELOP A FOLLOW-UP campaign in your lead generation STRATEGY – Contemporary consumers are time-constrained by nature and anticipate a response within minutes, not hours. A lead may be lost or converted depending on how long it takes the business to get in touch with it once it is captured.

lead generation Requires that you UNDERSTAND THE VALUE OF YOUR LEADS – The marketing message and origination strategy used in your lead generation campaign have a significant impact on the value of each lead that is generated. Leads can be found on both ends of the spectrum, but in order to allocate your budget more wisely, you must know which is which.

DON’T WASTE BUDGET ON lead generation of DUPLICATE LEADS – Numerous services "dedupe" lead supply in real time, ensuring that businesses aren't paying to speak with the same lead twice. This means that in order to avoid wasting money on a lead that has already been reached, duplicate contacts are eliminated.

When using lead generation PERCEIVE LEADS AS OPPORTUNITIES – Rather of holding the "shortsighted view" that a lead equals one sale, see each lead as having the potential to generate several opportunities for your company. These opportunities might include company referrals, repeat business, or even cross-selling.

SUPPORT LEAD GENERATION with HIGH QUALITY CONTENT – Good, shareable content boosts search engine rankings, which raises your website's exposure online and, as a result, attracts more people to it. Having interesting content on your website might be a major differentiator from the competition. In essence, this means that producing fascinating, educational, and engaging content will probably increase your credibility in your industry and, as a result, your website's ability to lead generation. please visit here http://surl.li/qzecu sharing for more details.

[theortusclub]

Mastering B2B Event Marketing Ideas with The Ortus Club

Traditional approaches are increasingly becoming obsolete in the rapidly evolving landscape of B2B marketing. Companies must now look for innovative ways to capture the attention and interest of their target audience. The Ortus Club, a leading player in the B2B event space, offers a sophisticated approach that combines strategy and creativity. This article explores how The Ortus Club brings fresh B2B event marketing ideas to the table to supercharge your marketing efforts.

Tailoring Events to Match Marketing Goals

What sets The Ortus Club apart is its ability to align each event with the client's broader marketing objectives. Unlike cookie-cutter events that offer little more than social gatherings, the company curates events that serve as invaluable marketing tools. This ranges from topical panel discussions to product demos and launches events, each customised to fit within your larger business strategy.

Content-Driven Interactions for Deeper Engagement

In today's information-rich world, hosting an event is not enough; it must provide actionable insights and knowledge. That's where The Ortus Club's content-focused approach comes in. 

The company ensures your audience receives valuable information through thoughtfully prepared presentations, panel discussions, and Q&A sessions. This shifts the event's value proposition from mere networking to education, making it more appealing to decision-makers and industry leaders.

Personalising the Attendee Experience

One of the most innovative b2b event marketing ideas brought by The Ortus Club is a personalised attendee experience. Utilising data analytics and audience segmentation, they craft a tailor-made event journey for each participant. This ensures that every attendee finds the event both relevant and meaningful, enhancing engagement and fostering deeper connections.

Real-Time Analytics for Measurable ROI

The Ortus Club incorporates cutting-edge real-time analytics tools to measure key performance indicators (KPIs) like engagement level, attendee satisfaction, and lead generation. This data helps fine-tune the event and gives valuable insights for future campaigns, allowing you to continually improve and adapt your B2B event marketing ideas for better results.

Post-Event Engagement for Sustained Impact

Most companies underestimate the power of post-event engagement, but not The Ortus Club. They employ a range of techniques like follow-up emails, content sharing, and feedback collection to keep the audience engaged long after the event has concluded. This sustained interaction turns a one-off event into a long-term relationship builder, adding a fresh dimension to traditional B2B marketing.

The Ortus Club has successfully broken the mould when it comes to b2b event marketing ideas, offering a holistic approach that aligns closely with your business goals. By focusing on targeted content, personalised attendee experience, real-time analytics, and sustained post-event engagement, they ensure that each event you host is not just another gathering but a strategic tool in your marketing arsenal.

If you're interested in leveraging powerful B2B event marketing ideas to drive your business forward, it's time to team up with The Ortus Club. Contact them today to discover how you can make your next event a resounding success.

[expobazzar]

Basics of wholesale for new businesses and artists

Learn the essentials of wholesale for new businesses and artists. Discover key strategies, pricing considerations, and tips for successful wholesale partnerships. Grow your brand and increase profits through wholesale opportunities.

[dhrubo-organization]

Content Marketing Strategies for B2B Companies

In the world of business-to-business (B2B) marketing, content reigns supreme. More and more B2B companies are using content marketing to reach their target audience, increase brand awareness, and generate leads as a result of the growth of digital marketing. An effective content marketing strategy can be hard to develop and put it into practice. The essential elements of an effective content…

[the-asexuality-blog]

Just to make my position on the subject of Crab Day clear, since word is going around that the idea came from a highly objectionable person, I’m going to quote rather than reblog @skaldish:

This I agree with. I've seen other posts go around about it, so it wasn't just that one person.

But to make it clear, I'll take the time to explain to people why participating in Crab Day (and financially supporting Tumblr in general) is important:

It's unfortunate, but in this day and age, large websites like this one can't function without an exorbitant amount of income. For other social medias, the bulk of this income comes from Business-to-Business (B2B) transactions, often in the form of selling user data.

The thing y'all need to understand is that wealth is VASTLY different in the B2B economy than it is with B2C (business-to-consumer) economy. In fact, this is a huge reason why we're in an economic crisis...because the US is a nation with two economies, and the power of the dollar is astronomically different between the two of them.

Tech's standard of wealth is based in the B2B economy. Because Tumblr is in the Tech sector, it needs to play according to Tech wealth. Unfortunately, the way you earn Tech wealth is by selling Tech-related B2B products, and for social media websites, that product is user data.

It's a competitive market that sets a new standard of rotten with every transaction. In order to acquire data that's more valuable than your competitor's data, you have to be less ethical about how you source it...and also be willing to cross moral boundaries in regards to who you sell it to.

If Tumblr finds no other way of sourcing income, they have no choice but to participate in this data market or shut down.

However, Tumblr is the home of the secret third thing. In this case, this secret third thing is to work with the community rather than exploit it.

(That's what it looks like to me, anyway. I nether trust nor doubt Tumblr's words; that's not what's winning me over. Instead, I'm curious to know where they plan to go with this, because this is unusual as far as business practices go and I think it would be cool if they're trying to set a more holistic precedent for the social media of the future. I won't be able to see that conclusion if they go bankrupt though.)

So yes, participate in Crab Day. Just because one unpleasant person also condones it doesn't mean it's a bad idea.

[edutechbits]

What is lead generation? How does lead generation work?

What is lead generation? How does lead generation work?

What is lead generation? How does lead generation work?   Lead generation is an information-gathering process. That is, to collect the information of targeted companies or individuals for the promotion or sale of any service or product. The information is usually email, name, address, phone number, etc. Check the spam box of your email and you will get many unknown emails.   What is lead…

[therobotmonster]

So... Shapeways is going bankrupt.

This is particularly irksome for me, as that's a good 1/3rd of my monthly income, so I'm crossing my fingers while I start setting up a new store on cults. I have literally thousands of items so getting them all up is going to take ages.

But why did this happen?

Well I'll fucking tell you what I think happened.

It was a company run on arrogance and cowardice.

Shapeways made its mark as the cafepress of 3d printing. The weight of this was their marketplace that let people sell prints directly to customers without having to do the printing themselves. At its peak, I made more from Shapeways than from my day job.

The problem was that Shapeways put zero effort into the marketplace. They'd send some of us to a con to promote the idea of 3d printing game minis a couple of times, sure, but when it came to actual site maintenance and design every suggestion and request by sellers was roundly ignored. We asked for better search and categorization options. We asked to be able to name variants in our stores. We asked for better communication from the print techs. We asked for accurate subcategories that actually reflected how customers looked for items. None of it was done.

As such, the site was baffling to customers and difficult to understand. This was made worse by Shapeways' continual renaming of their materials. So after a couple of years Shapeways announces that they're not going to do anything for the marketplace because it's underperforming, and are going to focus on B2B, and in doing so they buried the marketplace in a tiny little link on the front page.

Overnight sales plummeted. We complained again, nothing was done. We asked for a different URL that went straight to the marketplace (something that would literally cost them $80 to do) that we could direct customers to, we were ignored.

The marketplace is underperforming, so we won't put in the effort needed to make the marketplace perform. Makes perfect sense.

Prices go up. Shipping goes up substantially, and then it was a thousand little cuts. The auto-checks were altered to make it impossible to verify anything manually with any accuracy, so it became harder to design for the limitations of their printers.

The site slowed down substantially so every click had a several second pause, making shopping and maintaining frustrating and unpleasant. Shipping costs to many areas of the world became insanely high, effectively cutting off entire markets.

Want to not be Shapeways? Then remember this:

Your users know more about your site experience and their own needs than you do.

If you have a sales site, and the people selling through it say "this isn't working, we need this" then maybe you should listen to them and not just say 'you're wrong' to their faces.

Oh, and also, if goddamn Rolls-Royce comes in filing false DMCA claims over the use of the word "Phantom" in any context on your site, you don't take every item through a multiple day review for every edit and say "LOL, we can't do anything"

You take them to court for abusing the system on behalf of your user base, you fucking bootlicking cowards.

OH, AND I ALMOST FORGOT!

I HAD TO FIND OUT ABOUT THIS FROM A DM ON TWITTER.

They've sent me a check every month for half a decade and they don't even send a "We're closing shop" email.

Look upon my prints, ye mighty, and despair.

If you want to help me though the meantime, here's my paypal.me and my gofundme.

[klapollo]

is copywriting a good job to look into as a writer? im job hunting and i see quite a few openings online but im worried the work will be extremely dreary

i didnt set out to be a copywriter -- frankly when i graduated i had no idea what i wanted to do. i spent about three and a half years freelancing and doing gig work and i'd make like 140 bucks a month on a good year. i happened to apply for a copywriting job among a sea of other entry level things -- social media coordinator, communications associate etc. and i feel SOOOOO fucking blessed that i fell into copywriting

in terms of money: copywriting is very lucrative if you get the experience for it and stay the course. my very first position with no prior copywriting experience (just freelance writing experience) paid me 35/hr. starting off you'll probably make about 50k but moving up the hierarchy can pay a LOT. with four years of experience, during my job hunt i would say the vast majority of the positions i interviewed were within a six figure salary band. moving up the hierarchy, lots of senior copywriters make six figs, and some associate creative directors make over 200k. you can definitely live comfortably as a career copywriter if you play your cards right.

in terms of work: personally i love copywriting, but it's an arm of marketing. if you cant stomach writing marketing materials or learning how marketing works, it might not be for you, but i kinda make it into a game in my head. there's a lot of different kinds of copy -- short form (landing pages, social media blurbs, headlines, emails, product descriptions etc) and long form (white papers, SEO articles/blog posts, ebooks). i would aim to find a copywriting position that will have a wide scope of copy types, because that helps cultivate a well-rounded resume (i.e. shoot for a job that'll have you writing landing pages, emails and blog posts etc over one that's just headlines and captions).

there is also B2C (business to customer, as in marketing a consumer product to individuals) and B2B (business to business, as in marketing a product like mailchimp to a business). i mostly do B2C, but I also do B2B now. it's fine to start with just one, but i'd say right now demand is very high for B2B

the good thing about copywriting is that basically any industry requires it in some capacity. i've worked predominantly in entertainment and digital media, but right now i'd say the biggest demand is in healthcare, fintech and SaaS (software). i freelance for a telehealth company right now in part because i want to make my portfolio more well-rounded. but as i said, nearly any industry can need one -- hospitality, beauty, fashion, retail, nonprofits, anything that is a business that needs to be advertised. when i started, i worked in television, which meant my days largely consisted of watching shows before air and writing episode descriptions. i had a lot of fun!

personally, i dont find my work dreary. sometimes it can be a LITTLE tedious if i'm writing something more technical/internal, but the whole point of copywriting is to figure out how to entice someone to check something out, which means puzzling out how to write something fun and engaging. if you want something less marketing-focused, i would look into getting into technical writing. this is basically writing informational texts and guides for technology and similar things. it pays VERY well and is usually in high demand, but i will say it's definitely more tedious than copywriting.

in short: yes i love copywriting and you can be very financially stable in it! i'd argue it's one of the most financially comfortable day jobs for someone with writing experience. happy hunting anon!!!! i hope u get what ur after

[bloodonmybarbieshirt]

I was at college and the red bull mini cooper showed up outside my classes and they were giving away red bulls in exchange for data. Sure, whatever, my data is cheap and red bulls are fine and I need caffeine.

They were holding a little "innovation competition" where you give them an innovative idea and in exchange they give you red bulls and maybe fly you out to a party. Oh, but oh oh oh what's this? People are stupid so what if we included a "make an ai generate the idea" button!

So I gave them the idea to make an automated fish tape that doesn't suck - something that can be used for large data bundles or 250 mcm and won't bog down, and can be mounted to objects nearby unlike the Milwaukee one. B2B, fills a market niche, can probably ask a few grand. I had to categorize it as "energy technology" and "personal wellness" because why include ideas that might make actual products?

That's not why I'm telling this story. I'm telling this story because my classmate who just used the AI prompt got generated and then dutifully fed them the data of "drone strike third world countries with medical aid information", which is so astonishingly racist and in poor taste that it literally made me step back and go "what the actual fuck"

[theblogvibe]

5 Quick Tips for Effective LinkedIn Engagement for B2B Companies

LinkedIn has become an essential platform by which B2B companies expand their networks, build authority, and drive leads today. Given that there are over 700 million professionals on this site, it is no longer merely a job posting; it is a pivotal tool for business growth.

For B2B business companies, effective engagement on LinkedIn can promote reaching new markets, contacting decision-makers, and developing business relationships. Here are five actionable tips that will boost your LinkedIn engagement with the help of digital marketing.

1. Optimize Your LinkedIn Profile for Visibility

Optimize your company's LinkedIn profile. It represents your business and should make a very powerful first impression.

Why It Matters: A good LinkedIn profile is not a resume, but more of a marketing tool. It should clearly provide the value, expertise, and services your company offers its clients transparently and accordingly.

Key Areas to Concentrate On:

Headline: Clearly indicate what your company does and whom it serves while using industry keywords.

Summary: Include what differentiates your business and how those solutions alleviate industry pain points.

Media and Show Pages: Utilize case studies, whitepapers, and videos to prove your experience.

2. Share valuable content frequently

The secret to more engagement in LinkedIn is wonderful, high-quality content that is consistent. The more insightful the content, the higher the possibility of gaining attraction from your target crowd.

Why It Matters: Business-to-business buyers need credible, fact-based information to solve business challenges. Sharing thought leadership information based on industry insights places your company as an authority in its space and can generate inquiries and leads.

Content Ideas

Blog Posts: Develop in-depth analyses of your industry and actionable advice.

Infographics: Visual content, such as infographics, generates more users.

Case Studies: Establish credibility by showcasing success stories of clients.

3. Harness the Power of LinkedIn Groups for Targeted Engagement

LinkedIn Groups: Connect with professionals, share expertise, and generate leads.

Why It Matters: LinkedIn Groups connect you with industry trends and expose you to topics that help establish your credibility. Engaging continually will make you more visible.

How to Engage:

Join Relevant Groups: Participate in groups where your audience is most likely to spend their time or engage in groups that are specifically dedicated to your industry.

Engage in Discussions: Share insights and good practice advice.

Give Gorgeous Content: Provide material subtly for them to participate in the conversation.

4. Leverage LinkedIn's Advanced Search to Find Decision Makers

LinkedIn's advanced search allows you to find critical decision-makers in your industry.

Why It Matters: Advanced search lets you filter and target people depending on the key word criteria such as job title, company, location, therefore maximizing your outreach.

How it works:

Identify Your Targeted Audience: Decide whom you want to connect with, such as CEOs or marketing directors.

Apply Filters: Use the filters on LinkedIn to narrow down your search.

Tailor the Request Messages: Tailor your request messages in a way that makes them relevant and beneficial to the other party.

5. Continuous and Sincere Active Participation

Active participation in linkd ine means continuous authentic interaction with the network.

Why It Matters: Authentic engagement, such as responding to comments or liking posts, builds more meaningful relationships and keeps your business top-of-mind.

How to Engage:

Respond to Comments: Engage your audience by showing you value their input: Reply to comments they make.

Engage with Others: Like and comment on connections' posts to strengthen your relationships.

Send Personalized Messages: Establish relationships by sending thoughtful messages - not sales pitches.

Conclusion

It is indeed a powerful social network for B2B companies who wish to expand their network, define a relation, and generate leads. The overall potential of engagement will surge with optimizing your profile, sharing content rich, utilizing LinkedIn groups, advanced search, and genuine engagement.

You can actually unlock the full power of LinkedIn for your business if you take your LinkedIn strategy to the next level by implementing these actions. Nevertheless, you can partner with a digital marketing agency that can help you in optimizing those efforts to yield fruitful outcomes.

[deluxewhump]

The Scry

Prologue

(Originally posted in January 2023. This is a repost to rebuild the master list due to broken links I cannot fix! thanks for understanding.)

Summary: A sales team working for a large B2B insurance company receives a n unexpected Christmas bonus - an individual with powers of precognition, or foresight. They are tasked with making their company's purchase a lucrative one. But what are the precognitives? Is there a human cost?

Precognition: 1.foreknowledge of an event, especially foreknowledge of a paranormal kind.

-

“A precognitive,” Max Kelly said into his phone. “You’ve seen them in the news. Precogs?”

“Hang on,” Simon muttered. Background noise he’d been yelling over faded until it was a muffled thudding of bass from behind a closed door. 

“Did you just tell me you were given a precognitive by work?”

“For work, by work,” Max answered, pacing his snowy back patio. The December cold felt good on his skin. “They’re just going to drop it off in my office tomorrow morning. Like it's a new headset.”

“Here’s a fucking precog,” Simon mocked in his best bureaucrat voice. “NBD. Jesus H., dude. Those things just hit the market. Like, just.”

“I know,” Max sighed. “I hadn't really been following all that, but I just speed-read a few articles.”

“There was that whole thing about them being used for like, gambling and day trading, right?”

“Yeah, yeah.” Max put his friend on speaker and scrolled the article he’d been looking at again on his phone. “Says here that ‘the precognitives, or precogs for short, are an exceedingly rare sample of the population, consisting only of an estimated three hundred and fifty documented cases worldwide. After a 2019 slew of US and Canadian arrests citing unlawful use of precognitive powers, the US government has released up to one hundred fifty precogs for private sale in all fifty states. Among the first to hit the market will be the repossessed precognitives of the former stock and casino fraudsters.”

“And Spartan scooped four of them? A hundred fifty for private sale anywhere, and we’ve got four?”

“That’s what the email said, yeah. ‘You and four colleagues have been selected to be part of an experimental trial’ blah blah blah, each of you will receive a precognitive for personal and professional use. They framed it like our Christmas bonus.”

“I got a fucking watch.”

“The whole email is so nonchalant, like it’s a goddamn software update. I’m supposed to figure out how this thing works and utilize it to make more money, is the idea.”

“Oh, without a doubt. You must’ve made top four performers last year, then.”

“Last quarter notwithstanding, yeah. Could be.”

“What happened last quarter?”

Max rubbed his eyes with his free hand. “Oh, I just… bombed. Lost a few of my accounts, whatever. The email said we can either leave the precogs in this weird little room they made up for them, or take it home with me at night. To my house. What, do they charge? Do I need to hook it up at night like a Tesla?”

Simon was quiet for a moment. “You’d think they would’ve donated these things to medical research, you know? Cancer, Alzheimers. They ban using them on wall street or in casinos and then turn right around and sell them to private corporations- to the highest bidder. They don’t give a shit about anything, man. This is a prime example of why we have failed as a society.”

Max looked out over the bleak outline of winter trees at the edge of the lawn. The light was failing, like turning a dimmer switch so everything turned hushed and blue as the inside of an igloo. “Sure. Regardless. It’s my problem now.”

“Maybe not problem. It might just work. I don’t know how you drive one of those things, but you might be able to make a killing. They can see the fucking future. I don’t even know what they are.”

“Me either.”

“They’re born, right? They can’t make them in a lab or anything like that?”

Max raised his hand and let it drop as if Simon could see it over the phone. “No idea. Email said handling, care, and maintenance is your responsibility but any costs incurred will likely be reimbursed by the company. I just have to fill out a form and send it to HR. There’s nothing online that I can find about how to use one. Or how to keep it.”

“Well it was government only, before. Who knows what they were using them for. Who else got one? Do you know?”

“Elle Davenport. Blake Olson. Uhh, that Alex kid. The blond one?”

“What the fuck,” Simon breathed. “He’s fresh out of school, I thought. South Carolina guy. Clair, is it?"

“Been with us a year,” Max mused. “Must be killing it.”

“Can I come by your office tomorrow? Can I see it?”

“Yeah, yeah. Please do, I’m… I have no idea what to expect. Do me a favor and don’t tell anyone else though. It’ll be a whole thing.”

“No way, I got you. How much did we spend on these things?”

“I don’t even want to know. Listen, I gotta go.”

“Yeah man, I’ll see you tomorrow.”

Max hung up. The cold still felt good, but now it was making his fingers stiff and his nose red. 

He had no idea what he was walking into in the morning. He went back inside the warmth of the house. Ingrid was on her phone, the tv flickering white and blue across her features. 

“Simon,” Max said, nodding to his cellphone. 

“I think they’re just… human,” Ingrid murmured, scrolling with her thumb. “It’s all been very weird and hush-hush when they were government projects, probably because they didn’t want anyone interfering.”

“Sounds about right. Pesky little thing called human rights.”

She looked up at him, making a face. “So they’re just gonna give you a person? Are they paying them?”

“You don’t typically buy things to turn around and pay them.”

“Max…”

He huffed, shoving his hands in his pockets. “I get it, babe. I’m… baffled. Let’s just withhold our judgment until I see what they bring into my office tomorrow morning. It’s all I can do.”

“You could refuse it.”

“And then performer of the year number five gets it in my place. It won’t make a bit of difference.”

“Have you talked to your mom about it?”

“She’s a personal injury attorney.”

“Operative word being attorney.”

Max rolled his eyes. That’s all he needed, was to invite his mother to be involved in this. “Let’s hold off on that, too. Tomorrow this time I’ll have a better read on this whole thing.”

Ingrid set her phone on her thigh. “Bring it home. I want to see it.”

Max grinned at her. “You’re curious.”

“Of course I’m curious.”

“Mmmm. You talk a big game, but deep down you’re just nosy.”

She aimed a kick at his leg, missing on purpose. “Shut up.”

[kfedup]

another Sunday, another seven

1. I was supposed to be in Boston this weekend, but I waited too long to buy my ticket and the price doubled, so I had to postpone. So disappointing, but so it goes. What the hell is up with airline tickets right now? Such greed. Sure would be nice to live in a place that has high-speed rail. Best developed country in the world, my ass. 

2. I applied for a director of marketing and communications position in VT last week. It was such a great exercise shaping my resume to suit the position. I’ve never been this excited about the possibility of an interview before. I’m feeling so burnt out on B2B/B2C copywriting and miss using my talents and skills to drive a mission-focused organization. When I saw the listing, just an hour after they posted it, my entire being shouted YES and I got to work on the resume immediately. Hell, I didn’t even realize I was open to a full-time job, but I sure am. Continuing to work strictly from home in the long term is not going to be sustainable for my mental health. Lort, it feels so good to admit that. 

3. My latest therapy journey is more productive than any I’ve had before and I think it’s because I entered it in a space of calm readiness, looking for help moving forward. We touch on the past because that’s where the patterns originate, but I’m not sobbing my way through each session and have had one major breakthrough nearly every week. It’s helped me come unstuck and open myself to possibilities, and it sure feels as if the universe recognizes that I’m ready for change. A plan B emerged yesterday that feels true and viable if the VT org doesn’t feel I’m the right fit. 

4. I noticed that with the plan B idea forming, my mind immediately tried to tell me to focus solely on that because VT is never going to happen. I spent some time talking with that voice in my head, reminding her that we don’t need to catastrophize and we can continue prepping for the interview so we put our best self forward. It’s such a relief to have words to sooth that part of me that wants to protect me from being hurt by avoiding putting myself out there. I thank her for her service all these years and let her know that I’ve got her, go ahead and sit in the back of the bus and relax and enjoy the ride. 

5. During all of this, I’ve had 4 Rolfing sessions in 3 weeks and my body is changing radically. I was finally ready to take the connective tissue healing to the next level and I noticed while sitting meditation this morning that I can breathe more deeply. It feels like there’s room inside my body in a way that I don’t think I’ve ever felt before. The education I receive in these sessions is finally starting to sink in and exhibit in my daily movement. I’m so aware of how my scoliosis has been this driving force in my body for most of my life and I only last year began to address it. I am aware of my body in space, the spacious dimensionality of it, the way joy and pain exist together because I am in a body. I’m so interested to see the bones of my sternum relaxing so there isn’t such a pronounced bump at the top of my chest anymore. And now I feel it acutely when surfaces I’m interacting with are uneven - chairs, tables, floors. My body was so twisted before that I didn’t even feel it. 

6. I’m writing a book about how having scoliosis that was never treated - in fact was diagnosed and summarily forgotten by everyone in my family - has shaped my life. And how beginning the healing and acceptance process 43 years later is changing the shape of both my body and my life. My spine will always be shaped like a question mark, but now I am rising to the questions it poses and exploring the possible answers. 

7. All juju, vibes, mojo, good thoughts, prayers, and hire Kelly energy accepted with deep appreciation. Let’s do this thing.