#how to make money with b2b business ideas

[newbusinessideas]

Top 10 B2B Business Examples for Growth and Success

🚀 Ready to take your business to new heights? 💼 Discover the top 10 profitable B2B business ideas that could transform your entrepreneurial journey! Click the link to learn more and join the journey to success! #b2bbusiness #businessopportunity #b2b

Business-to-business (B2B) refers to the exchange of goods or services between two or more businesses, rather than between a business and a consumer. B2B transactions can involve a wide variety of goods and services, ranging from raw materials and components to specialized software and consulting services. The demand for B2B services is constant as businesses require them to operate and grow.  In…

[mostlysignssomeportents]

When you’re a novelist bargaining with five publishing houses, or a filmmaker bargaining with four studios, or a musician bargaining with three labels, or a games author bargaining with two mobile app stores, or an audiobook creator bargaining with one audiobook store, then getting more copyright doesn’t make you any better off.

Giving more copyright to a creative worker under those circumstances is like giving your bullied schoolkid extra lunch money. It doesn’t matter how much lunch money you give your kid — the bullies are just going to take it.

In those circumstances, giving your kid extra lunch money is just an indirect way of giving the bullies more money. Give the bullies enough money and they’ll be able to afford an international ad campaign:

Think of the hungry children!

Give them more lunch money!

The idea of protecting creators with individual, bargainable rights reframes us not as workers but as businesses: LLCs with MFAs. Our negotiations with our bosses are B2B: just two artificial persons, each with its own EIN, facing each other down across a board-room table.

But the individual creative worker who bargains with Disney-ABC-Muppets-Pixar-Marvel-Lucasfilm-Fox is not in a situation comparable to, say, Coca-Cola renewing its sponsorship deal for Disneyland.

For an individual worker, the bargain goes like this: “We’ll take everything we can, and give you as little as we can get away with, and maybe we won’t even pay you that.”

- Everything Made By an AI Is In the Public Domain: The US Copyright Office offers creative workers a powerful labor protective

THIS IS THE LAST DAY FOR MY KICKSTARTER for the audiobook for "The Internet Con: How To Seize the Means of Computation," a Big Tech disassembly manual to disenshittify the web and make a new, good internet to succeed the old, good internet. It's a DRM-free book, which means Audible won't carry it, so this crowdfunder is essential. Back now to get the audio, Verso hardcover and ebook:

http://seizethemeansofcomputation.org

Going to Burning Man? Catch me on Tuesday at 2:40pm on the Center Camp Stage for a talk about enshittification and how to reverse it; on Wednesday at noon, I'm hosting Dr Patrick Ball at Liminal Labs (6:15/F) for a talk on using statistics to prove high-level culpability in the recruitment of child soldiers.

On September 6 at 7pm, I'll be hosting Naomi Klein at the LA Public Library for the launch of Doppelganger.

On September 12 at 7pm, I'll be at Toronto's Another Story Bookshop with my new book The Internet Con: How to Seize the Means of Computation.

[klapollo]

is copywriting a good job to look into as a writer? im job hunting and i see quite a few openings online but im worried the work will be extremely dreary

i didnt set out to be a copywriter -- frankly when i graduated i had no idea what i wanted to do. i spent about three and a half years freelancing and doing gig work and i'd make like 140 bucks a month on a good year. i happened to apply for a copywriting job among a sea of other entry level things -- social media coordinator, communications associate etc. and i feel SOOOOO fucking blessed that i fell into copywriting

in terms of money: copywriting is very lucrative if you get the experience for it and stay the course. my very first position with no prior copywriting experience (just freelance writing experience) paid me 35/hr. starting off you'll probably make about 50k but moving up the hierarchy can pay a LOT. with four years of experience, during my job hunt i would say the vast majority of the positions i interviewed were within a six figure salary band. moving up the hierarchy, lots of senior copywriters make six figs, and some associate creative directors make over 200k. you can definitely live comfortably as a career copywriter if you play your cards right.

in terms of work: personally i love copywriting, but it's an arm of marketing. if you cant stomach writing marketing materials or learning how marketing works, it might not be for you, but i kinda make it into a game in my head. there's a lot of different kinds of copy -- short form (landing pages, social media blurbs, headlines, emails, product descriptions etc) and long form (white papers, SEO articles/blog posts, ebooks). i would aim to find a copywriting position that will have a wide scope of copy types, because that helps cultivate a well-rounded resume (i.e. shoot for a job that'll have you writing landing pages, emails and blog posts etc over one that's just headlines and captions).

there is also B2C (business to customer, as in marketing a consumer product to individuals) and B2B (business to business, as in marketing a product like mailchimp to a business). i mostly do B2C, but I also do B2B now. it's fine to start with just one, but i'd say right now demand is very high for B2B

the good thing about copywriting is that basically any industry requires it in some capacity. i've worked predominantly in entertainment and digital media, but right now i'd say the biggest demand is in healthcare, fintech and SaaS (software). i freelance for a telehealth company right now in part because i want to make my portfolio more well-rounded. but as i said, nearly any industry can need one -- hospitality, beauty, fashion, retail, nonprofits, anything that is a business that needs to be advertised. when i started, i worked in television, which meant my days largely consisted of watching shows before air and writing episode descriptions. i had a lot of fun!

personally, i dont find my work dreary. sometimes it can be a LITTLE tedious if i'm writing something more technical/internal, but the whole point of copywriting is to figure out how to entice someone to check something out, which means puzzling out how to write something fun and engaging. if you want something less marketing-focused, i would look into getting into technical writing. this is basically writing informational texts and guides for technology and similar things. it pays VERY well and is usually in high demand, but i will say it's definitely more tedious than copywriting.

in short: yes i love copywriting and you can be very financially stable in it! i'd argue it's one of the most financially comfortable day jobs for someone with writing experience. happy hunting anon!!!! i hope u get what ur after

[xixiandthecats]

Thread by @garius on Thread Reader App                            

One of the things I occasionally get paid to do by companies/execs is to tell them why everything seemed to SUDDENLY go wrong, and subs/readers dropped like a stone.

So, with everything going on at Twitter rn, time for a thread about the Trust Thermocline  /1

So: what's a thermocline?

Well large bodies of water are made of layers of differing temperatures. Like a layer cake. The top bit is where all the the waves happen and has a gradually decreasing temperature. Then SUDDENLY there's a point where it gets super-cold.

That suddenly is important. There's reasons for it (Science!) but it's just a good metaphor. Indeed you may also be interested in the "Thermocline of Truth" which a project management term for how things on a RAG board all suddenly go from amber to red.

But I digress.

The Trust Thermocline is something that, over (many) years of digital, I have seen both digital and regular content publishers hit time and time again. Despite warnings (at least when I've worked there). And it has a similar effect. You have lots of users then suddenly... nope.

And this does effect print publications as much as trendy digital media companies. They'll be flying along making loads of money, with lots of users/readers, rolling out new products that get bought. Or events. Or Sub-brands.

And then SUDDENLY those people just abandon them.

Often it's not even to "new" competitor products, but stuff they thought were already not a threat. Nor is there lots of obvious dissatisfaction reported from sales and marketing (other than general grumbling). Nor is it a general drift away, it's just a sudden big slide.

So why does this happen? As I explain to these people and places, it's because they breached the Trust Thermocline.

I ask them if they'd been increasing prices. Changed service offerings. Modified the product.

The answer is normally: "yes, but not much. And everyone still paid"

Then I ask if they did that the year before. Did they increase prices last year? Change the offering? Modify the product?

Again: "yes, but not much."

The answer is normally: "yes, but not much. And everyone still paid."

"And the year before?"

"Yes but not much. And everyone still paid."

Well, you get the idea.

And here is where the Trust Thermocline kicks in. Because too many people see service use as always following an arc. They think that as long as usage is ticking up, they can do what they like to cost and product.

And (critically) that they can just react when the curve flattens

But with a lot of CONTENT products (inc social media) that's not actually how it works. Because it doesn't account for sunk-cost lock-in.

Users and readers will stick to what they know, and use, well beyond the point where they START to lose trust in it. And you won't see that.

But they'll only MOVE when they hit the Trust Thermocline. The point where their lack of trust in the product to meet their needs, and the emotional investment they'd made in it, have finally been outweighed by the physical and emotional effort required to abandon it.

At this point, I normally get asked something like:

"So if we undo the last few changes and drop the price, we get them back?"

And then I have to break the news that nope: that's not how it works.

Because you're past the Thermocline now. You can't make them trust you again.

Classic examples of this behaviour are digital subscription services, where the product gets squeezed over time, or print magazines (particularly in B2B) that constantly ramp up their prices a little bit each year until it's too late.

Virtually the only way to avoid catastrophic drop-off from breaching the Trust Thermocline is NOT TO BREACH IT.

I can count on one hand the times I've witnessed a company come back from it. And even they never reached previous heights.

So what's the lesson for businesses here?

- Watch for grumbling and LISTEN to it. - Don't assume that because people have swallowed a price or service change that'll swallow another one. - Treat user trust as a finite asset. Because it is.

And I will admit this is one of the reasons I am (with sadness, because I've got a lot of value out of this place) watching Elon's current actions wrt Twitter with curious horror.

Because I've NEVER seen someone make such a deep dive for the Trust Thermocline, so quickly.

It's why I've got about 20 big accounts I'm watching on here to see when they personally feel he crosses that Thermocline and begin shifting their main effort and presence elsewhere.

Because that'll be the moment I suspect things will start changing very quickly. /END

ADDENDUM:

Been reminded of the time I was brought in to talk about this to a gaming company who I can't name.

The marketing manager got SUPER angry and was like:

"rubbish! we did lootboxing like this five years in a row and people kept paying!"

I'm:

"Mate. That's my point."

For those asking, I'm bet-hedging myself while I wait to see what happens. So you'll find me now on:

Mastodon: mastodon.social/@garius CounterSocial: counter.social/@garius CoHost: cohost.org/garius

(Although Mastodon is the only one I'm cross-posting to right now). 

Tumblr is doing death by a thousand cuts to itself, and it is so sad to see

the thing is this dashboard change isnt the end of the world ill get used to it whatever im just fucking dying of embarrassment that its supposed to look like twitter

[lineeshkumar]

How to Start an Online Side Hustle in 2024

I am going to present you with 10 concrete examples to inspire you.

Revenue-generating capacity. The permanence over time of this business model. They are solid, and if you approach it well, you will be able to live from this activity for years or decades.

Let’s look at the 10 best ways to make money:

1. Selling Virtual Services — Freelance (B2B) — Top

The idea is to sell a turnkey service to a customer, ideally a company or an entrepreneur.

We also want to narrow down the options very well to be able to present a fixed price and thus shorten the sales cycles with customers. This saves us the phase of quoting tailored for each client and negotiating rates.

2. Sale of virtual services — individuals — Top

It is a similar model to the previous case, except that in this case you are addressing a private individual.

We now live surrounded by experts and advisors who help us feel better and offer the world our best possible version: personal trainers, nutritionists, personal shoppers, therapists, and life coaches.

Traditional consulting has reached the FMCG sector. And believe me, this trend is here to stay.

For 2 essential reasons:

People are beginning to privilege the purchase of experiences over the purchase of a possession. The world is becoming more complex and changing faster every day. We need to surround ourselves with “expert friends” who help us untie the knots in our lives.

3. Selling Virtual Services — Mentoring — Top

Many 1-to-1 services of a lifetime can be digitized without major problems. We have seen online medical consultations skyrocket during the Coronavirus crisis.

It is not about making the same online experience as offline, but about providing enough value digitally. And on the demand side, the perceived value for these digital services is increasing.

If we take it to a group model, it would be fantastic to be able to accompany small groups of customers around a common transformation that you can lead.

Hence the idea of doing group consulting, or group coaching, for 2 to 3 months and thus accompanying a group of clients instead of doing it individually.

If you take this model of group accompaniment to a longer time scale, the year, you have a mentoring program, in which the mentor will be able to transfer a lot of knowledge to their mentees, follow their evolution, month by month, and correct the mentors, if necessary.

And above all, there is enough time to develop a more intimate relationship with the mentee. An aspect that is often key to bringing out the best in a person.

Mentoring is a mixture of training, consulting, and coaching, which is based on the figure of the group, in order to, in short, raise all participants higher.

In complex processes, entrepreneurship, finding a partner, breaking up with an addiction, etc., the figure of the group takes on all the meaning in the world and reinforces the overall quality of the experience.

4. Selling an Online Course — Top

It’s a model I know well because I’ve been practicing it for 10 years now. I started in July 2010 with an Affiliate Marketing course, followed by my first professional recording in November 2010 with La Dieta Casanova, a misnamed training on selling online services. What times those were!

The idea is simple: you identify a specific and important problem for a target audience, and you solve it with an online course, cheaper than the purchase of a turnkey service or individual support such as consulting or coaching.

It is a great business model because it is completely scalable since the support is group and 100% virtual.

So once the course is done, your mission will be to sell your course to as many people as possible.

5. Selling a digital product

If you know how to design, program, or produce in digital (music, audio, videos, photos, etc.), you can create cheap digital products and sell them on specialized marketplaces.

There are large communities and ecosystems where you can locate your business: WooCommerce in the WordPress universe, Shopify, and in general, all the most successful SaaS tools offer their users marketplaces for selling add-ons.

Musicians can be quoted on Airbits, photographers on Shutterstock, or Abode Stock.

6. Selling Crafts Online on Etsy

If craftsmanship is your thing, you can reach a lot of people by creating a shop on the go-to platform for selling crafts online, Etsy.

Alicia Shaffer sells six figures a month of products she designs herself from Etsy. He is now at the helm of an established brand, Three Bird Nest, which scales the sales he first launched on Etsy as a test flea market.

7. Selling a Paid Membership The idea is to offer a series of exclusive content and services for members (priority support, live Q&A sessions, review of work, etc.) to the members of a virtual club, who access the platform by paying an affordable monthly fee.

8. Digital Influencer: Instagram/YouTube

For Aida Domenech, it all started on Instagram (Dulcidea), collaborating with brands in the fashion sector. Now at the head of an online store, everything is easier with millions of followers.

It’s a very risky business model, and brands are betting on micro-influencers who work for free in exchange for a free product to balance the power of these digital superstars who charge too much to carry out sponsored actions.

9. Dropshipping Store

Dropshipping is like e-commerce, but with problems related to logistics, distribution, and customer service because the dropshipper reaches an agreement with a wholesaler who will be in charge of these processes. Sometimes, the wholesaler is Amazon itself, with its Amazon FBA service.

Again, this type of online business is designed for people skilled with technology and digital communication (SEO, copywriters, experts in advertising campaigns), because the digital platform is the core of the dropshipper’s activity.

As all other e-commerce processes are outsourced to a logistics wholesaler, the gross margin that a dropshipping store has is very low. So the choice of product is key to the success of the store.

But there are always niche products that you can sell with this model before they become too “mainstream” and the big e-commerce companies start a price war that leaves you with no margin as a dropshipper.

It is a business for surfers of new consumer trends.

Most of the dropshipping stores that really work are usually transformed into traditional e-commerce to increase the gross margin on sales.

You can do all this with a platform like Shopify.

Once the sales channel is up and running and generating solid sales, this change in operating model can be considered at minimal risk.

10. Niche Blog: Adsense

It is a derivative and a complement to the previous model, on affiliation. This time, you are not going to charge a commission per sale, but Google is going to pay you every time a user clicks on one of your ads.

The commission per click is much lower than in the case of affiliation, but clicking on an ad is a lower commitment for a user, so the volume of clicks made in a period is also higher.

[nexthikes01]

Transform Your Business with Expert B2B Website Designing Services in India | Nexthikes IT Solutions

In today’s digital realm, businesses need as well just a website; they need a dynamic, user-friendly platform that drives demand, embellishes customer knowledge, and streamlines movements. Whether you ‘reiterate a B2B (Business-to-Business) company or investigating new mathematical freedom, bearing a strong connected to the internet vicinity can open the true potential of your trade. B2B Portal Development Services in India Let’s learn by virtue of what Nexthikes IT Solutions can help your business prosper through B2B entrance incident, website crafty, and practice gate services.

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[pomegranate-cuties]

[Image description: Screenshot of a Twitter thread by John Bull (@garius) on November 3, 2022

One of the things occasionally get paid to do by companies/execs is to tell them why everything seemed to SUDDENLY go wrong, and subs/readers dropped like a stone. So, with everything going on at Twitter rn, time for a thread about the Trust Thermocline /1

So: what's a thermocline? Well large bodies of water are made of layers of differing temperatures. Like a layer cake. The top bit is where all the the waves happen and has a gradually decreasing temperature. Then SUDDENLY there's point where it gets super-cold.

That suddenly is important. There's reasons for it (Science!) but it's just a good metaphor. Indeed you may also be interested in the "Thermocline of Truth" which a project management term for how things on a RAG board all suddenly go from amber to red. But I digress.

The Trust Thermocline is something that, over (many) years of digital, I have seen both digital and regular content publishers hit time and time again. Despite warnings (at least when I've worked there). And it has a similar effect. You have lots of users then suddenly... nope.

And this does effect print publications as much as trendy digital media companies. They'll be flying along making loads of money, with lots of users/readers, rolling out new products that get bought. Or events. Or Sub-brands. And then SUDDENLY those people just abandon them.

Often it's not even to "new" competitor products, but stuff they thought were already not a threat. Nor is there lots of obvious dissatisfaction reported from sales and marketing (other than general grumbling). Nor is it a general drift away, it's just a sudden big slide.

So why does this happen? As I explain to these people and places, it's because they breached the Trust Thermocline. l ask them if they'd been increasing prices. Changed service offerings. Modified the product. The answer is normally: "yes, but not much. And everyone still paid"

Then I ask if they did that the year before. Did they increase prices last year? Change the offering? Modify the product? Again: "yes, but not much." The answer is normally: "yes, but not much. And everyone still paid."

"And the year before?" "Yes but not much. And everyone still paid." Well, you get the idea.

And here is where the Trust Thermocline kicks in. Because too many people see service use as always following an arc. They think that as long as usage is ticking up, they can do what they like to cost and product. And (critically) that they can just react when the curve flattens

But with a lot of CONTENT products (inc social media) that's not actually how it works. Because it doesn't account for sunk-cost lock-in. Users and readers will stick to what they know, and use, well beyond the point where they START to lose trust in it. And you won't see that.

But they'll only MOVE when they hit the Trust Thermocline. The point where their lack of trust in the product to meet their needs, and the emotional investment they'd made in it, have finally been outweighed by the physical and emotional effort required to abandon it.

At this point, I normally get asked something like: "So if we undo the last few changes and drop the price, we get them back?" And then I have to break the news that nope: that's not how it works. Because you're past the Thermocline now. You can't make them trust you again.

Classic examples of this behaviour are digital subscription services, where the product gets squeezed over time, or print magazines (particularly in B2B) that constantly ramp up their prices a little bit each year until it's too late.

Virtually the only way to avoid catastrophic drop-off from breaching the Trust Thermocline is NOT TO BREACH IT. I can count on one hand the times I've witnessed a company come back from it. And even they never reached previous heights.

So what's the lesson for businesses here? - Watch for grumbling and LISTEN to it. - Don't assume that because people have swallowed a price or service change that'll swallow another one. - Treat user trust as a finite asset. Because it is.

And I will admit this is one of the reasons I am (with sadness, because I've got a lot of value out of this place) watching Elon's current actions wrt Twitter with curious horror. Because l've NEVER seen someone make such a deep dive for the Trust Thermocline, so quickly.

It's why I've got about 20 big accounts I'm watching on here to see when they personally feel he crosses that Thermocline and begin shifting their main effort and presence elsewhere. Because that'll be the moment I suspect things will start changing very quickly. /END

ADDENDUM: Been reminded of the time was brought in to talk about this to a gaming company who I can't name. The marketing manager got SUPER angry and was like: "rubbish! we did lootboxing like this five years in a row and people kept paying!" I'm: "Mate. That's my point!"

End description.]

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.

[sizzlingparadiseflower]

https://www.google.com/amp/s/revnew.com/blog/how-to-choose-the-right-b2b-abm-agency%3fhs_amp=true

Accountancy, Business and Management (ABM)

Another achievement that we get is moving up graduation and it makes us happy because especially with our parents who work hard just for us to study. Don't worry as you go to the following chapter of senior high school, ensure that whatever lane you pick would be suitable in your future dream or career. This decision will shape your experience as a student, and eventually where you end up in your career path. There are many strands that you can choose from, there's STEM, HUMMS, TVL, GAS and Etc... But I choose ABM.

Why ABM is Your Best Path to Success!

Are you thinking about which Senior High School (SHS) track to choose? If you’re passionate about the world of business, money, and entrepreneurship, then the Accountancy, Business, and Management (ABM) strand is the perfect track for you!

In this blog, I’ll show you why ABM is not just a great option, but the best choice for students who dream of a successful life.

What is the ABM Strand?

The ABM strand is one of the four SHS tracks designed to prepare you for a career in business and management. This track equips students with essential skills in accounting, business management, economics, and entrepreneurship, giving you the tools you need to excel in a competitive business environment.

By choosing ABM, you will learn financial management and entrepreneurship. If you dream managing your own business then the ABM strand is perfect for you.

Why chose ABM?

1. Countless carrer oppurtunities

The business world needs sharp minds to lead companies, manage finances, and create strategies. By following the ABM track, you can position yourself to be one of the future leaders.

Examples are: Certified Public Accountant (CPA), Entrepreneur,Business Manager and etc....

2. Real-Life Practical Skills

ABM is about equipping you with real-world skills. You’ll learn to manage finances, create business plans, and understand market trends. These skills are practical and applicable to everyday situations, giving you a head start in your career or personal business adventure.

3. Demand in Business Jobs

Companies are looking for people with strong financial skills, management abilities, and the knowledge to understand market trends. The business world is always changing, and businesses need experts to manage resources effectively, drive new ideas, and ensure success.

Success Stories from Leaders of Business

Scot- After more than 10 years with ABM, Scott was selected to become CEO, distinguishing him as only the 7th person to hold that position in the Company’s 110-year history.

https://abmireland.com/abmleader/

Elon Musk - Born and raised in South Africa, Musk spent time in Canada before moving to the United States. Educated at the University of Pennsylvania in physics and business, Musk started getting his feet wet as a serial tech entrepreneur with early successes like Zip2 and X.com, which merged with a company that became PayPal and own Tesla.

https://www.investopedia.com/articles/personal-finance/061015/how-elon-musk-became-elon-musk.asp#:~:text=Born%20and%20raised%20in%20South,a%20company%20that%20became%20PayPal.

And etc......

What Will You Learn in ABM?

The ABM curriculum is designed to give you a comprehensive understanding of the business world. Here are some of the key subjects:

Fundamentals of Accountancy, Business, and Management – Learn the basics of accounting and business principles.

Business Math – Understand the financial aspects of running a business.

Organization Management - teaches us how to handle business.

ABM – Your Road to Success

Choosing the right SHS track is one of the most important decisions you’ll make. If you’re passionate about business, finance, or becoming your own boss, then the ABM strand is the perfect choice for you.

In ABM, you’ll learn skills that are practical, financial management, and essential for building a successful future. Whether you dream of being an accountant, a business manager, or an entrepreneur, the ABM track will set you on the path to success.

Enroll in ABM!

Are you ready to take your first step toward a successful career in business? Enroll in the ABM track today and unlock endless opportunities!

Published by: Haven Guzman and Kyle Agustin Bakilid

[nishant-gune-blogs]

Elevate Your Business: 10 Ways Amazon Business Can Aid Your Business

Uncover ten amazing ways how Amazon Business can help elevate your business. Streamline your procurement and business operations today with bulk savings, GST benefits, reliable deliveries, and wholesale discounts. 

In this competitive and dynamic market, staying ahead requires more than just business planning and marketing strategies. It’s also about evolving your business with the changing landscape of the business world. The deep penetration of e-commerce has upped the game for many businesses, forcing others to push their limits as well. 

Moreover, AI and data-driven business intelligence have transformed how businesses make decisions and solve problems. This is why streamlining your procurement process and supply chain is critical. Don't worry—there’s a worthy partner out there to help your business—Amazon Business. Forming alliances with Amazon Business can benefit your business greatly. 

Here are ten ways how Amazon Business can transform your business.

1. Ease of Procurement: Streamlined Procurement Process

Amazon Business is designed especially to address the procurement needs of various businesses. This b2b wholesale platform ensures you find everything you are looking for quickly and easily. 

From products bifurcated into categories to specialty stores to special events pages, Amazon has simplified procurement processes. The advanced searching capabilities and intuitive interface save you time on sourcing and ordering. 

2. Cost-effective: Get Bulk Ordering and Volume Discounts

Sourcing in bulk is always a good idea, as it keeps inventory levels under check and is cost-effective. Amazon Business allows businesses to place bulk orders across products, seamlessly handling simple to complicated orders from huge corporations. 

The best part is that they also offer huge discounts, adding to your savings while purchasing in bulk. Moreover, you can get discounts for a single unit even if you are not planning to buy in bulk. Isn’t that great? From small businesses to large enterprises, you can enjoy wholesale savings across products.  

3. Ensuring Compliance: Added GST Benefits

Amazon Business ensures GST invoices with all purchases, helping businesses claim input tax credits easily. All suppliers are GST registered and reliable and are obligated to provide GST invoices with compliant products. This optimizes cash flow, reduces procurement costs, and ensures tax compliance.

4. Reliable and Timely Deliveries

Guaranteed delivery is a major challenge faced during online procurement. However, Amazon Business offers the best delivery options to ensure you can schedule your deliveries at your convenience. There are even options like same-day delivery or next-day delivery. They also have a wide network covering 99% of Indian pincodes, so don't worry, they will find you regardless of your business location. 

5. Extensive Product Selection

Amazon Business hosts a vast and extensive collection of products across categories like electronics, beauty, medical supplies, office supplies, hardware and industrial supplies, home security, smartphones, laptops and accessories, cleaning supplies, and more. Moreover, there are specific stores known as specialty stores that meet specific business procurement needs like corporate gifting, hospitality, and AWS. 

6. Business-exclusive Pricing and Sale Events

All the registered businesses on Amazon Business get exclusive pricing, which differs from Amazon. These special rates are quotes that offer great deals to procure high-demand items, helping businesses manage their money effectively.  

Additionally, Amazon also conducts business-exclusive sales like Business Value Days, Stock Up Sale, Prime Day Sale, Small Business Days, and No Cost EMI Fest to enhance businesses' savings and ensure inventory levels. 

7. Data-driven Insights and Spending Visibility

Intergarting AI into procurement, Amazon Business has Business Analytics tools to help its business consumers. This tool tracks, monitors, and analyzes spending, purchasing patterns, and purchase history to discover cost-saving opportunities and further manage budgets. 

Business analytics tools have customizable dashboards and generate specific reports. This enhances spending visibility and provides insights into the procurement process. You can modify your procurement strategy and take the right call when required. 

8. Handpicked Suppliers

Finding the right suppliers is not easy, which is why Amazon Business has handpicked reliable and GST-registered suppliers. You can get custom quotes from numerous suppliers until you find the one justifying your budget. 

Moreover, it reduces the risk of reliance on a single supplier as many suppliers offer the same product or service you require under one convenient roof. 

9. Simplified Approval Workflows

With an Amazon Business account, you can add members of your organization or heads from different departments to streamline the procurement needs of the entire organization. You can set approval workflows and spending limits to ensure the procurement is compliant with your company’s purchasing policies. 

You can even set regulations and control the procurement process. In case you are wondering, all the sensitive information is encrypted, and the account is secure and safe. Data protection is taken very seriously by Amazon Business. 

10. Dedicated Customer Support

Amazon Business's dedicated customer support is available around the clock to help with your concerns and queries. The specialized support provides quick and effective resolutions, causing minimal disruption to your business operations. 

Hear From Our Success 

Many businesses and startups have benefited from Amazon Business's support, elevating their business and improving efficiency. Learn from them and believe and invest in this partnership.

Amazon Business has helped Magic Crate, a startup offering activity-based learning for students, streamline and tackle its procurement process. Vishwanathan Ramakrishnan, Co-founder and CEO of Magic Crate, even said that Amazon Business has enhanced the company's productivity by 30 to 40%, which is significant for a startup. 

Amazon Business also saved Sachin Naik, Owner of Riva Beach Resort, from the hassle of bargaining with multiple vendors. From sending his office boy to get the required items from the market, Sachin now breathes the air of relief with the online vendors available on Amazon Business, simplifying his procurement and logistics needs. Learn more about how Riva Beach Resort overcame the procurement challenges after patterning with Amazon Business. 

Like Sachin, Amazon also came to the aid of Concept PR while Pooja was trying to set up their new office with a tight deadline. She remembers sleepless nights finding the right items until she came across the product collection of Amazon Business. Pooja points out how the GST benefits and seamless procurement have changed the game for Concept PR. Read more about the customer success story of Concept PR to know how forming the right alliance can save your business.  

Ready to Register with Amazon Business?

Amazon Business is one of the largest B2B marketplaces, offering exceptional services, competitive pricing, and business-friendly features to optimize your business procurement. This platform provides a comprehensive AI-infused procurement solution for your business. All you need to start your journey towards convenience is to create a free account with Amazon Business and enjoy its perks.

Don't hold back from integrating Amazon Business into your procurement strategy and witness how procurement efficiency increases. 

[cutechsolutions]

B2B Digital Marketing Services

Hello! Cutech Solutions helps businesses market to other businesses online. We are a B2B digital marketing Service. We make powerful campaigns that reach the right people and give you the best value for your money. Let us show you how our new ideas can make your business better! 

[digiwarepost]

From Clicks to Conversions: How to Maximize ROI with Paid Advertising

Considering businesses of all sizes, optimizing Return on Investment (ROI) through paid advertising is an essential goal in the ever-changing world of digital marketing. One effective method for reaching certain audiences, increasing traffic, and producing leads is through paid advertising. But in order to fully realize its potential, strategic ideas must be put into practice, and seasoned agencies must be partnered with. In this blog, we'll examine how to get the most out of paid advertising by utilizing knowledge from a top Sydney’s top digital marketing agency.

In this blog, we’ll explore how to maximize ROI with paid advertising, drawing insights from Digiware, a leading digital marketing agency in Parramatta Council.

1.Understanding ROI in Paid Advertising

In paid advertising, return on investment (ROI) measures how profitable your ads are. To calculate the percentage, divide the net earnings from the advertising campaign by the overall campaign cost, and then multiply the result by 100.

A good return on investment (ROI) signifies that your advertising costs exceed revenue generation, whereas a negative ROI says that you are losing money. Paid advertising encompasses a variety of strategies, including search engine marketing (SEM), social media ads, display advertising, and pay-per-click (PPC) campaigns. You can explore unparalleled success with DIGIWARE, the ultimate tool for any advertising agency in Hills Shire Council.

2.Target the Right Audience

Focusing on is one of the main elements which impact paid advertising success. You are more likely to connect with potential customers who are interested in your goods or services if you can target your audience more precisely. Based on their demographics, interests, and online activity, your ideal audience can be found and targeted with the assistance of a digital marketing agency in  Parramatta Council with experience.

3.Choose the Right Platforms

Selecting the right platforms for your paid advertising campaigns is crucial. Different platforms offer unique advantages. Google Ads is ideal for capturing intent-driven searches, while social media platforms like Facebook and Instagram are excellent for engaging users with visual content. LinkedIn ads work best for B2B marketing. . A seasoned advertising agency in Hills Shire Council –digiware ,can guide you in selecting the most effective platforms for your specific business goals and audience.

4.Craft Compelling Ad Copy and Creatives

Your ad copy and creatives play a crucial role in capturing the attention of your audience.Your ads should be visually appealing, and your copy should be concise, engaging, and include a strong call to action. Highlight unique selling points and ensure your ads align with your brand identity. Collaborating with a creative team from a digital marketing agency in Parramatta Council ,Sydney ensures that your ads are both visually appealing and compelling.

5.Implement Advanced Targeting Strategies

A major advantage of paid advertising is its ability to target particular demographics, interests, and behaviors. To connect with your potential clients, make use of advanced targeting options. This optimizes your return on investment (ROI) through presenting your adverts to those who are most likely to convert. As a Parramatta Council digital marketing firm, Digiware's experience enables us to apply exact targeting techniques that improve campaign success.

6.Optimize Landing Pages

Increasing website traffic is just one part of the process. It is equally crucial to make sure that your landing pages are optimized for conversions. This involves a user-friendly design, quick loading times, and a clear and engaging call to action. Optimizing your landing page effectively can boost conversion rates considerably, which maximizes return on investment.(ROI).

7.Monitor and Analyze Performance

The success of your sponsored campaigns depends on ongoing analysis and observation. Monitor key performance indicators (KPIs) including cost per click (CPC), conversion rates, click-through rates (CTR), and return on ad spend (ROAS).

By analyzing these metrics on a regular basis, you can determine what is effective and what needs improvement. By working with advertising agency in Hills Shire Council, you can be sure that you will receive professional insights and analysis to help you improve your plans.

8.A/B Testing

Running two versions of an advertisement simultaneously allows you to compare their performance through A/B testing. Experiment with different calls to action, headlines, images, and targeting settings. By doing so, you may better learn what attracts to those in your audience and customize your advertisements to get the best results. To maximize ROI, testing and optimization must be done continuously.

9.Budget Management

Optimizing return on investment requires effective budget management. Divide your budget wisely among multiple marketing and platforms. Monitor your spending to ensure you’re not overspending on underperforming ads.. Adjust your spending plan according to results to optimize profits. As an leading   advertising agency in Hills Shire Council can help you manage your budget efficiently, ensuring that your advertising spend is optimized for maximum impact.

10.Conclusion

Paid advertising ROI maximization demands a planned approach, continuous optimization, and expert insights. Businesses can achieve amazing results by setting clear goals, selecting the best platforms, creating engaging advertising content, putting advanced targeting tactics into practice, optimizing landing pages, and regularly tracking performance.

At Digiware, we take pride in being the best advertising agency in Hills Shire Council and the best digital marketing agency in Parramatta Council. With effective paid advertising techniques, our team of experts is committed to helping companies in maximizing their return on investment(ROI).Get in touch with us right now to find out how we can use sponsored content to help you achieve your marketing objectives and succeed. Call Us Now!

For more details visit : https://digiware.com.au/

[sustainabledemand]

Lead Gen vs. Demand Gen: Which Drives High-Ticket Growth Faster?

That's the struggle, my friend, especially in the fast-paced world of B2B sales. Sure, generating leads is important, but what if there was a way to make them crave your solution instead of just adding you to their "maybe" pile?

Enter demand generation, the secret sauce to take your sales game from lukewarm to scorching hot. While both lead gen and demand gen are crucial for B2B growth, they play different roles. Buckle up, because this article will break down the key differences and show you why a strong demand gen strategy is the ultimate weapon for growing your high-ticket sales faster than ever.

Why Chasing Random Folks Won't Cut It: The Problem with Just Lead Gen

Let's be honest, chasing a bunch of random leads is about as effective as trying to herd cats. Sure, you might get a few to follow along, but it's a lot of work for not much meow.

Lead gen is all about getting contact information, but it doesn't guarantee those people actually care about what you offer. Imagine this: you spend all this time collecting names and emails, only to find out they're not even interested in what you're selling. Frustrating, right?

Here's the deal: just because someone heard your brand name doesn't mean they're ready to buy. It's like name-dropping at a party – sure, people might recognize you, but it doesn't mean they want to be your best friend (or customer).

Another mistake? Pushing for the sale too soon. For expensive solutions, people take their time deciding. If they don't quite understand the problem you solve or the magic you bring to the table, they're not going to jump in headfirst.

So, what happens when you fill your sales funnel with these unqualified leads? Sales cycles drag on forever, conversion rates plummet, and money flies out the window. Plus, your sales team gets bogged down trying to nurture leads who are never going to be a good fit. It's a recipe for disaster.

How Demand Generation Fuels Sales Growth for Big-Ticket Spenders

Alright, so inbound marketing lead generation alone isn't the answer. But what is? Enter demand generation (demand gen) – the secret weapon to turn window-shoppers into raving fans ready to throw money at your amazing solution.

Demand generation is all about creating a magnetic pull for your high-ticket offerings. Here are three key ingredients you need to cook up a winning demand gen strategy:

1. Content Marketing: From Crickets to Conversations

Think of content marketing as the life of the party at a networking event. Great content sparks conversations, educates people about your expertise, and positions you as the ultimate problem-solver in your industry.

The key? Understanding who your ideal customer is (think: their biggest headaches and deepest desires) and then crafting content that speaks directly to them. Blog posts, ebooks, infographics – the format doesn't matter as much as the value you deliver.

For Example: Imagine a financial advisor creating a series of "get rich quick" (well, maybe not quick but you get the idea) guides for busy professionals. Or a software company showcasing real-life customer stories where their product saved the day (and tons of money!).

2. Lead Nurturing: From Stranger to Superfan

Okay, you've reeled them in with awesome content, but don't let them off the hook just yet! Lead nurturing is like slowly warming someone up to the idea of becoming your BFF (or, in this case, a loyal customer).

Targeted emails, personalized content based on their interests, and helpful resources all play a part in this nurturing dance. The goal? Guide them through the buying journey, address their specific needs, and ultimately, turn them into brand advocates.

Imagine This: A marketing automation company offering free trials and sending email tips on how to master the art of marketing automation (genius, right?). Or a cybersecurity company sharing case studies where their product stopped data breaches dead in their tracks (phew!).

3. Strategic Partnerships: High Fives All Around

Building strong partnerships with other businesses in your field is like having a whole squad to help you spread the word. Think co-creating killer content, hosting joint webinars, or even teaming up on marketing campaigns – the possibilities are endless!

Just make sure you partner with the right people – businesses that complement yours and cater to the same audience (but don't directly compete with you). Think win-win situations where everyone benefits!

For Instance: A CRM software company partnering with a sales training expert for a webinar on sales process optimization (sounds powerful, right?). Imagine a cloud storage provider teaming up with an industry association to create a white paper on data security best practices – talk about authority!

By following these steps, you can build a pipeline overflowing with qualified leads who are ready to invest in your high-value solution. Remember, demand gen is a slow and steady climb, not a quick sprint. The key to success is consistency and providing ongoing value that keeps your audience hooked. Put these tips into action, and watch your high-ticket sales soar!

Uh Oh! Roadblocks on the Road to Demand Gen Success

Even the most brilliant demand gen plan can hit a few bumps in the road. Here are some common roadblocks and how to avoid getting stuck in the mud:

1. Budget Blues: Look, demand gen takes some investment. You gotta create killer content, use fancy marketing tools, and maybe even partner up with other companies to spread the word. But here's the good news: a well-oiled demand gen machine can bring in serious revenue, so think of it as an investment, not an expense!

2. Data Disaster: Imagine having a mountain of data but no clue what it means. That's what happens when your data is all over the place and your marketing and sales teams aren't speaking the same language. Invest in a central hub for your data and get everyone on the same page – it'll make optimizing your campaigns a breeze.

3. Marketing vs. Sales: The Rumble in the Boardroom: Sometimes marketing and sales are like oil and water. Marketing creates amazing content, but sales doesn't quite see the value. The key? Open communication! Talk to each other, figure out what qualifies a good lead, and make sure your messaging is on point throughout the buyer's journey.

Conquering These Challenges:

Show Me the Money! Track the results of your demand gen efforts. See how many qualified leads you're generating, how much your pipeline is growing, and ultimately, how much revenue you're bringing in. This data is your secret weapon when it comes to budget discussions.

Data Like a Boss: Invest in a marketing automation platform. Think of it as your data war room – a central location where you can see everything and make data-driven decisions to improve your campaigns.

Hold Hands and Sing Kumbaya: Break down the silos between marketing and sales! Talk to each other regularly, agree on what a good lead looks like, and make sure your messaging is consistent throughout the entire sales funnel. A united front is a winning front.

Alright, You're Pumped! Unleashing the Demand Gen Beast

So, you're prepped on the lead gen vs. demand gen showdown, and you're ready to leverage demand gen for some serious high-dollar growth. Let's do this! Here's a battle plan to get you started:

Mission #1: Know Your Perfect Client

Before you start creating content like crazy, you gotta understand who your ideal customer is. Think of them as your knight in shining armor – the perfect person to benefit from your amazing solution. What are their biggest challenges? What keeps them up at night? Once you know their story, you can craft content that speaks directly to them.

Mission #2: Content Boot Camp

Take a good look at the content you already have. Is it missing anything? Now's the time to develop a killer content strategy that addresses your ideal customer's needs and uses a variety of formats (think blog posts, ebooks, infographics – the whole arsenal!).

Mission #3: Nurturing Leads Like a Pro

Imagine having a fancy marketing automation tool that helps you separate your leads into different groups and send them personalized messages. This is lead nurturing, and it's key to guiding them through the buyer's journey and turning them into loyal fans.

Mission #4: Find Your Wingman

Partnering up with other businesses in your field can be a game-changer. Think co-creating epic content, hosting webinars together, or teaming up on marketing campaigns. Just make sure you choose the right partner – someone who complements your business and goes after the same audience (but isn't your direct competitor, of course!).

Mission #5: Track, Analyze, Dominate!

Keep a close eye on important metrics like website traffic, how many leads you're generating, and how much your sales pipeline is growing. This data is your treasure map, helping you refine your demand gen efforts and become a total boss.

Remember: Demand gen is a marathon, not a sprint. By following these steps, making data-driven decisions, and continuously optimizing your approach, you'll attract high-value leads, build strong customer relationships, and watch your high-ticket sales soar!

Ditch the Lead Chase, Embrace the Sales Boom

So, we've unpacked the whole lead gen vs. demand gen thing. Lead gen is about getting contact info, but demand gen? That's about making people crave your solution like yesterday's pizza (or insert your audience's favorite irresistible food).

With a killer demand gen strategy, you'll attract high-value leads, build relationships that last, and watch your high-ticket sales skyrocket. Think of it as ditching the treadmill of chasing unqualified leads and hopping on a rocket ship to sales success!

Ready to ditch the dead-end and embrace the awesome power of demand gen? Here's the plan: invest in top-notch content, nurture those leads like precious seedlings, and find some strategic partners to team up with. By doing this, you'll transform your B2B sales funnel into a lead-generating machine and propel your business to never-before-seen heights!

Want to take your demand gen to the next level? Consider partnering with a demand generation agency. These all-stars have the experience and resources to craft a custom plan that fuels your high-ticket growth ambitions.

[hong-kong-art-man]

Streets In Hong Kong Are Quiet: Why Online Shopping Like Taobao May Uproot More Street Shops?

Shopping is an appeal to innate human rapture. New ideas rise and old shops fall, but we still shop.

People used to shop in stores; swiping through hangers or caressing items on supermarket shelves. Now, products are mere digital images that you can scroll past. You can log on to an online shopping platform from anywhere and order even chicken and papaya. Shopping online is all about ticking boxes: species, colour, size, number and grade of quality which are all options appearing on the screen of your computer or mobile phone, with no need for personal touch. It is a mechanical process but worth on its own.

Online shopping can never completely replace some shops especially those restaurants where romantic ambience is the reason for enjoyment. It will not replace shops selling luxury goods where you want to be treated like a VIP. For shops which are ordinary and cannot offer competitive prices of their products, it is hard to see how they will be able to battle against their online counterparts. At the end, only the convenient shops satisfying a customer’s daily needs may survive. This is why I still frequent 7-Eleven or Circle K. In a competition, there are always winners and losers. Losers will disappear.

In Hong Kong, Taobao(淘寶) is the market king. It is an online shopping platform headquartered in Hangzhou(杭州), China and owned by Alibaba which at first targeted at a ‘B2B’(business-to-business) and later at a ‘B2C’(business-to-customer) operating model. Taobao is almost the most-visited website for shopping among the Chinese.

Few years ago, I resisted but now Taobao is too hard to resist for me.

My friends said the following: “China used to produce low-cost and low-performing goods, and the focus, in recent years, has shifted to high-quality goods. The trick is to look for the mid-range prices and you seldom get disappointed.” “Most shops in Hong Kong typically close at 7pm. With the rise of e-commerce, I can buy what I want from the comfort of my own home, any time of day or night.” “Buying something online is often cheaper and delivery is much faster, usually within 1-3 business days.” “My God! One of the benefits of online shopping is that specialty items, hard-to-find products and almost everything under the sun particularly out-of-stock goods can be found on the internet.” “Shoppers’ comments are available on Taobao and I can assess at once which is good and what is bad. I can also know how many items that the manufacturer had sold. I just wisely follow the crowd.”

Chinese people are very creative and this is why you will be amazed by the innovative products which emerge from Taobao every day: curtains without drilling nails, bedside tables with different lighting ideas, fake muscle T shirts which can make you look like having a six-pack abs, slippers which feel like jelly, ladders that can be turned into a chair and more…

Some Taobao sellers hire Hong Kong transportation companies to take back the goods back to the Chinese Mainland if you are not happy with the quality that you have bought. Some Mainland suppliers display their samples in Hong Kong and let you go to check out the grade. Some house fittings manufacturers employ local Hong Kong workers to provide installation services at your home. 

Taobao is a wonderland where you can pay no mind—just relax, enjoy and spend your money in full swing.

Online retailers such as Taobao, Amazon, Carousell, eBay and Tmall are popular in Hong Kong and are quietly forcing many small street shops to close down. Land and labour in Hong Kong are expensive. This is why the prices of products in physical shops with the same quality can be 3 or 4 times more. Only those who are not accustomed to ‘cyber shopping’ or who insist on personalized encounter still do in-store shopping. 

The big challenge to cyber shopping is the cost of ‘e-commerce logistics’ which term refers to the movement of goods in online retail. It involves managing inventory, order fulfilment, warehousing, transportation and delivery. The latter two are not cheap. Often, transportation charges are equal to the price of a product and you are forced to buy many other things at the same time in order to justify delivery charges. It encourages ‘prodigal spending’.

It is also a pity that most e-commerce sites are just a product list. They do not have stories or human inspiration. They do not tell you why the products are made or who developed the idea behind. 

My life has changed. I seldom go out for aimless shopping. I simply wait happily for an order to show up at my door every single day. It is always like Christmas! Online shopping wins because I can do it in bed or even in my toilet! Carrying stuff which is a kind of heavy lifting can cause a problem to us after a certain age. There is already too much stuff to carry around like cellphone, wallet, keys and a briefcase when we go home. Grocery bags surely piss us off now!

Great shopping is when laziness finds respectability.

Maurice Lee

Chinese Version 中文版: https://www.patreon.com/posts/you-yi-zhong-qu-104771940?utm_medium=clipboard_copy&utm_source=copyLink&utm_campaign=postshare_creator&utm_content=join_link

Online Shopping Fraud https://youtu.be/gQBNkKdecCc?si=YPwHvFlgDNDwhmil  Acknowledgement-HK Police

Even kids do online shopping https://youtu.be/9PtwmK36Of8?si=lQfOAN5PaFF2T0bN  Acknowledgement – RTHK

Development of online shopping in HK https://youtu.be/pbGU74aURvg?si=ezNc59RssgZcoh-r  Acknowledgement – China Daily Asia

[khushiambient]

How to Build Social Media Brand Awareness: Tips, Ideas & Examples

Social media marketing is an important part of an all-around inbound demand plan. People can connect with you, learn more about your brand, and give your business a voice. 89% of B2B marketers say that they naturally share information on social media sites. This is a much better way to get your message out than email or blogging. This makes sense since 53.6 percent of people in the world use social media. It should be simple to connect with your audience, right? It’s harder to keep a B2B audience’s attention. People want information on social media, but posting content often isn’t enough for B2B social media marketing to work. You need a plan that is full of interesting content and fits each platform if you want to connect with your audience and raise awareness of your brand.

Know Your Audience

First, you need to know who you’re writing for. Making personas is an important part of a successful social media plan if you don’t already do it. For B2B marketers, it’s important not to guess what kind of material or social media sites your audience likes. To learn more about the people who follow you on social media, you should use that site as a search engine. Find important hashtags, look at where your competitors are getting the most engagement, and follow influential people to learn about how much engagement they are getting. This will help you get a better idea of how the people in your group use social media.

Use platforms that perform

Find out where your audience spends most of their time online and stick to those social media sites. When it comes to how many names you should keep, there is no right or wrong answer. You should not try to be everywhere at once, though. It’s more important to make your efforts last and be constant.  Unlock your brand’s potential with Khushi Ambient Media Solution as we are the best social media marketing agency in India. Elevate your online presence today with our help. 

Prioritize in-feed consumption

People want to stay on the sites they like. It can be more confusing than useful to click through a lot of external links just to read one piece of information. Make things easy for yourself by making content for social media that is simple to read on the platforms you choose. This also makes people more likely to interact with your posts, so everyone wins. It’s also thought that social media sites reward accounts that post material that people want to see in their feeds. Just think about it: outside links that take people’s attention away from that channel. Big social media sites like LinkedIn, Twitter, and TikTok want people to stay on their sites. In turn, this lets them show ads more often. 

Curate channel-specific content

Like when you go to a new place, it’s best to learn about the culture, language, and money there. This is what you should do with your social media marketing. Find out how many characters should be in each post, what size images should be, and the best days or times to post your content. On Twitter, for instance, you can only use 280 characters in a message, but Facebook and LinkedIn don’t.

Each social media site also has its own favorite types of material. As an example:

Videos and carousels do well on LinkedIn.

Threads work well on Twitter.

TikTok: movies must be vertical

Different platforms will have different image sizes or content types that work best with them. You can’t use the pictures you use on LinkedIn on Instagram. For example, if you want to make content for TikTok, you’ll have to stick to short videos.

Create visual content

In the noisy world of social media, you need visually appealing material, like pictures and videos, to get people to notice your posts. It’s not a surprise that social media is one of the main places where marketers use visual content: 49% of marketers use pictures on Facebook, 47% use them on Instagram, and 42% use them on LinkedIn. Luckily, this doesn’t mean that every post has to have a hand-drawn image. You can add a simple visual element to your post with royalty-free stock pictures and GIFs from Adobe, for example. You can also make your own images and videos with tools like Canva and Biteable. For social media, visual material doesn’t need to be jaw-dropping. Simple pictures made with Canva are some of the most-liked posts on LinkedIn. Or sometimes they just write something on paper.

Lead with value

Good-looking content that gives something of value is better than well-made content. Content that is useful and “more human” on social media gets more attention from users. Think about how you can educate your audience and meet their wants and pain points instead of what you’re trying to sell. Social media is a great place to share blog posts or e-books that teach people something. Don’t just post links to them, though. Instead, turn your long-form material into content that works well on social media sites. This could be infographics, videos, carousels, or short educational posts. This useful information is more likely to get people to interact with you than a link to another site. One more way to connect with your viewers is through social media. Once in a while, answer direct messages, notes, and comments. 

Paid Collaboration

You won’t always be able to reach your ideal social media users. There are probably a lot of people who follow you who work for your company, compete with you, or are pros in other fields. A lot of things can make people want to follow you. Paying for social media content is the best way to get it in front of the people you want to see it. You can target people by job function, job title, group, company, or even skillset when you use paid marketing. It’s important to note that paid marketing doesn’t always lead to a conversion. Your information will definitely reach the right people, which is the best thing about this method.

Be controversial

Don’t worry, we’re not taking this very seriously. But that heading probably caught your eye. That’s what we really mean when we say to share unique, interesting thoughts on social media. You can do this in a fun and open way to start a conversation, even if the ideas go against the grain. You don’t have to be controversial, but having a strong point of view and message will help your brand stand out on social media. It helps people remember you and connect with certain groups of people. 

Leverage social media trends

This doesn’t mean, though, that it has to be the big story. It might just be something that people argue about or a new trend in your field. Recently, social media trends have turned into certain kinds of material. This could be a popular meme format or a chat going on in the platform. To make the most of trends, social media is the best place on the inside look. 

Partner with Social Media Agency

Working with a social media agency in India can help you spread the word about your company on a number of digital platforms. These companies are experts at making social media campaigns that are strategic and designed to reach and engage specific groups. Businesses can get the most out of social media to boost their brand exposure by using their knowledge to its fullest. Social media firms do a lot of study to find out what makes a brand special, who its ideal customers are, and what the latest trends are in the industry. Then, to connect with the audience and make real relationships, they come up with creative content strategies like interesting posts, eye-catching images, and interactive campaigns. Social media agencies also keep up with the newest algorithms and trends. This way, they can make sure that brands stay noticeable and relevant on social media, which is always changing.

Are you ready to improve the online visibility of your brand? If you want to take your digital plan to the next level, hire Khushi Ambient Media Solution, India’s best social media marketing company. Let us bring your brand’s story to life with our creative strategies, expert advice, and unmatched imagination. Get in touch with us right away, and we’ll make your brand stand out online!

Read More:- How to Build Social Media Brand Awareness: Tips, Ideas & Examples

[demandgenerationagency]

CRM B2B Marketing Automation: Powering Up Your Sales Engine

Business-to-business marketing includes a lot of different things. Along with managing relationships with customers, you are also trying to make money. The mix of Customer Relationship Management (CRM) and Business-to-Business (B2B) marketing automation works very well in this case.

What Is CRM B2B Marketing Automation?

Visualize a solution that makes it easy to combine marketing automation tools with your CRM system. There is a lot of promise in CRM B2B marketing automation. All of these things can be done in one system, that are customize your conversation, automate boring marketing tasks, and gather useful information.

That's how it works:

Important client information, like lead information, buy history, and communication preferences, is stored in your CRM.

Marketing automation software handles many tasks, such as email marketing, lead score, and social media marketing.

There is a great synergy when these two processes work together. Your marketing will become more sophisticated, more targeted, and eventually better at getting you good leads and closing deals.

Why Is CRM B2B Marketing Automation A Good Idea?

Many benefits come from using a CRM B2B marketing automation method. Some of these are:

Procedures were made easier: Using lead nurturing routines, email marketing, and social media posting automation can help you do less of the same things over and over. This means that your marketing team can focus more on strategic goals.

Personalized experiences for customers: Use client information from your CRM to make deals and marketing messages more relevant to each person. This leads to higher rates of interest and conversion.

Better handling of leads: To find the best people, you should look at possible candidates based on their demographics and how they usually act. Because of this, you can focus on getting good leads and planning your sales efforts.

Get your marketing and sales teams to work together better by getting rid of the barriers between them. Making sure that everyone is on the same page, CRM B2B marketing automation helps everyone understand customer data.

The results are real Check to see how well your marketing is working and how it's affecting your sales flow. By using this method, which is based on evidence, you can keep improving your plan to get better results.

A CRM B2B Marketing Agencies: Your Strategic Partner

Putting together a strong CRM B2B marketing automation plan can be hard. These tools can help businesses reach their marketing goals, and CRM B2B marketing services can help them do that. These people can help you choose and set up the best CRM and marketing automation tools for your business. In addition to these, they can:

To turn potential customers into paying customers, you can make personalized marketing automation processes.

Help and guide them on how to make the most of their CRM B2B marketing automation system.

Conclusion

These days, automatic intelligent marketing is very important in the B2B business world, which is very competitive. By CRM B2B marketing automation, you can improve workflows, make contact more personal, and grow your business significantly. Working with a CRM B2B marketing firm could help you deal with the problems and get the most out of this powerful combination.

Contact us: -  Icumulus Demand Generation Agency Email: consultant@icumulus.com.au Visit: https://icumulus.ai/ Address: Level 4 117 Harrington Street 2000, NSW Australia Phone Number: +61 2 7202 0251

[algocentric-digital-blog]

Working with specialized firms offering SaaS marketing services is the way to promote your SaaS business to B2C or B2B. SaaS advertising companies have expertise in handling campaigns for Google and Facebook, giving you surety of the fruits your ad bears. Marketing experts offer a variety of services that are best positioned to meet your needs, from keyword research to customer segmentation, development of engaging SaaS content, etc. Their specialized knowledge makes outsourcing the marketing of campaigns a choice for achieving the results rather than handling it in-house. When you market your business, it may be perplexing to find any strong point. It is significant to have a practical plan which utilizes your expenditures and resources to the maximum. That's the reason these days many companies go for SaaS marketing agencies is to facilitate and concentrate their marketing services. What Are the Benefits of B2B Marketing Companies? SaaS marketing agencies offer a wide range of services and expertise, making them a must-have when it comes to raising company awareness and driving leads. These agencies will help you engage notable clients with well-targeted campaigns and grow your business accordingly. Let us look at why hiring a SaaS marketing agency is advantageous. Customization: A reliable SaaS marketing agency will cooperate with you to develop a unique strategy for your business goals. They will take a deep dive into your current situation and design a strategy. Also, they will provide you with guidance that is correctly tuned to your requirements. This degree of personalization will make your marketing efforts effective. Cost-Effectiveness: SaaS marketing agencies can save money in the long term by tailoring the solutions to specific campaigns that are cost-effective. Working with an agency allows you to save by using the tools of specialization. In brief, you won’t have to pay for programs that you will never use. Expertise: The major advantage of allying with a SaaS marketing agency is that they have the expertise and experience to succeed. They know the market inside out and can offer. Time-Saving: Last but not least, the SaaS marketing agency will save time for the brand. The task of staying abreast of the top trends and creating your own strategies will be taken off your hands. The agency experts can handle all these tasks for you. Thereby allowing you more time to concentrate on other aspects of the business. Working with a digital marketing agency can help you not only make your marketing both profitable and cheap but also raise the success of your marketing. By applying their knowledge and resources, you can make the most of your budget and target a larger audience. Crafting a Successful Marketing Campaign for a SaaS Business Execution and launching a marketing campaign for SaaS business can be a lot of hard work. Conversely, if you have a good strategy and detailed plan, it is doable for any SaaS business to run a successful campaign that will bring in more clients and will grow the company. Below, you will find the things you'll need to do to ensure success. Define Target Audience Firstly it's important to outline the audience you're targeting in your marketing strategy. Knowledge of your customer base will help tailor the content to meet their needs effectively. Take a look at how SaaS businesses have approached campaigns, for inspiration on how to shape your own strategy. Create Content Once you have an idea of who your audience's you can begin creating the content for your marketing strategy. This could involve writing blog articles, producing videos, designing infographics, hosting webinars or creating types of content that resonates with your target customers. You can also customize your website. This is done by including pages that are designed to draw in your audience to engage with your platform. Track Performance You want to ensure that you observe and quantify the success of your campaign.

Such metrics could include clicks, impressions, or conversions to determine the number of people who interact with your content. You can also monitor the efficiency of particular campaigns through tools like Google Analytics. By doing this, any SaaS business can craft an efficient marketing strategy. The strategy will attract new clients and help the company grow. The correct strategy, with a little ingenuity, can create a marketing campaign that will result in a true success for a software business. 3 Main Advertising Processes Developing and realizing winning marketing strategies is mandatory for every SaaS business striving for growth. An effective marketing campaign is dependent on different processes. They include content creation, customer segmentation, and lead generation. Content Creation Content creation is one of the components of a successful advertising campaign. High-quality content contributes to the development of brand recognition, trust, and engagement of customers with the brand. The ads should be clearly adjusted to the target audience's needs, and they should always be unique, appropriate, and informative. Through the involvement of a SaaS content marketing agency, you will know that all ads are hitting the target. Customer Segmentation Knowing who your audience is will help you create an effective campaign. To accomplish this, you need to identify distinct customer segments and create ads and content relevant to each group. This way, you will get the most out of ads and be sure to target the relevant audience. Lead Generation Lead generation is a crucial part of every SaaS marketing campaign, whether it is an outbound one or an inbound marketing. This covers the aspect of direct connection with customers, making them aware of your services. Lead generation involves emailing, posting to social media or webinars. Using these strategies, you will attract quality leads to ultimately increase sales. Lead generation combined with the paid ads helps the brands to row back customers and warm up the cold audience. Generating marketing campaigns that work to the advantage of your business and help it reach the largest audience possible is a marketer’s cup of tea. When you have chosen your target audience and developed a campaign that is effective. You can examine the results and do fine-tuning adjustments to become even stronger in succeeding. Optimizing Customer Acquisition through Google Ads and Facebook Ads Customer acquisition is one of the major services that marketing companies offer. It is the path that attracts potential customers and converts them into actual customers. If you are running a SaaS business, you have a bunch of growth hacking options that could help you reach out to prospects directly. Nowadays, most startups largely prefer Facebook and Google Ads as their advertising channels of choice. Google Ads Google Ads serves as an advertising tool, for businesses seeking to showcase their ads in search results. With Google Ads you can pinpoint an audience. Evaluate the performance of your marketing efforts. It proves to be budget friendly. This presents a chance to maximize customer acquisition rates particularly if your SaaS product marketing emphasizes keyword terms. Facebook Ads Facebook Ads lets you target users based on their interests and demographics. You can personalize your ads in such a way that they reach the right people and track the outcomes of your campaigns. On top of that, you can choose from different ad formats. Including photos, videos, stories, and carousels to create original and engaging campaigns that help you attract new customers. Through the application of growth hacking, Google Ads, and Facebook Ads, you can optimize customer acquisition for your SaaS business. Don’t forget to constantly track and analyze your campaigns in order to make them better and more effective. By taking a suitable method, you can get new clients fast and efficiently. Social media has emerged as an essential component of any effective marketing strategy.

This is especially relevant for SaaS brands. Due to the fact that the numerous users and customers are on social mediums including Twitter, Facebook, and Instagram. Social media marketing strategy should be employed by SaaS businesses to enhance their potential earnings. These are a few tricks for maximizing this marketing approach: Build Relationships: The key of success in social media marketing is based on creating real relationships between the brand and its target audience. Focus on Content: An important thing is to create content that not only attracts the audience but also motivates them to get to know more about your SaaS product. It will be quality and not quantity that will play the leading role in content creation. Although this represents a challenge in that every post should be appropriate for your target audience. Monitor Mentions: Also keep an eye track on what people say about your business on social media. Faster and more precise resolution of customer requests is a way to improve your customer retention. Another strategy of keeping brand followers is not only acknowledging feedback and mentions but also appreciating their efforts. This will generate more sales and an increased user engagement. Mix in Paid Ads: Social media marketing success also comes from leveraging the paid ads. Platforms like Facebook, Instagram or Twitter provide great prospects to reach a larger number of potential clients compared to what they could have without paid advertising. Target Client Groups with Ads: You can filter your audience based on specific factors. These variables include age, location, and interests. By doing this, you will be able to optimize the efficiency of your campaigns and effectively communicate to the right people. One of the ways to advertise your SaaS business is by combining social media with paid campaigns. By means of quality content creation, proper connection of followers and the application of paid promotion tools, businesses can achieve the effective marketing they require. Implementing Best Growth Marketing Practices Growth marketing is an integral part of any effective B2C or B2B SaaS marketing tactic. It covers the exploration and definition of potential areas for business development through the use of focused marketing strategies. Through customer needs knowledge, businesses are able to run successful campaigns that boost awareness of the brand and attract more prospective leads with higher chances of conversion. There are several areas that need to be addressed to maximize the potential of growth marketing. Here are some key best practices for growth marketing: Understand Your Clients: First and foremost, we should have a thorough insight of our market before launching any growth marketing initiatives. Research market insights through surveys, focus groups and customer feedback. This will help you to discover any market gaps or growth opportunities. Develop a Content Strategy: Content marketing is the key constituent of any B2B SaaS marketing strategy. Develop informative material that concisely demonstrates your value proposition and results in conversions. Give your attention to the creation of content that is interesting to your target audience and provides real worth. Make Data-Driven Decisions: Growth marketing is mainly data-driven, and it takes advantage of analytics. Track customer behavior with the help of Google Analytics and other tracking tools and customize campaigns in line with these findings. Leverage Automation and AI Technology: Automation and AI can be very useful in your B2B SaaS marketing strategy. Automate tasks like email campaigns and lead generation to save time and resources and, at the same time, maintain the quality of our reach-out. Analyze Performance and Make Adjustments: When launching a growth marketing campaign, monitoring its success is essential. Finally, make needed corrections as needed. Analyze results, indicate weak spots, and do your best to make the numbers better all the time.

Through this approach, companies can utilize the power of growth marketing and create successful software marketing campaigns. With the right strategies and techniques, you will be able to reach your target audience. And thus, generate the best possible ROI. Using Google Analytics for a SaaS Company Google Analytics is a very effective tool for SaaS startups to get data about customers and the way they use a product and also check how strategies work. It offers you data needed to make well-informed choices regarding your customers. On the other hand, it helps you to meet their needs and thus to get new customers. Here are some of the key benefits of using Google Analytics for B2B SaaS companies. Identify Your Target Audience The tool picks the right customers that fit the business description with data collection on demographics, interests, and other issues. You can make use of the information to develop more powerful marketing campaigns and reach potential audiences. It gives you a chance to monitor your customer performance as well as showing you which tactics are working and which you need to change. Optimize Growth Strategies The software can also be utilized to fine-tune their growth strategies. It monitors your website traffic sources. Thus, you can concentrate your marketing activities on the channels which have the highest conversion rates. Besides, the software helps collect data on customer engagement and conversion rates, which enables you to create more effective campaigns. Evaluate Marketing Performance The platform enables SaaS companies to review and modify their marketing success whenever it is required. It monitors the number of visitors to your website, how much time they spend on each page, and which elements of your campaigns are progressing and which require improvement. These findings will enable you to make accurate ROI calculations. And finally know that your strategies are achieving their objectives. Improve User Experience Through Google Analytics, you get user experience insights. By tracking user interaction on your website, you can pinpoint areas of concern and then make necessary adjustments. It will enable you to create a more enjoyable and engaging user operation. Besides that, it can be a driver of customer retention and acquisition. Ultimately, Google Analytics has a lot to offer both B2C and B2B SaaS companies. It is crucial not only to comprehend consumer behavior but also to formulate and improve growth strategies. Google Analytics is a tool that if used right will help you drive your clients’ engagement and, later, create great marketing strategies. Introducing Email Marketing for B2B SaaS Promotion Email has been a stomping marketing tool for years now. As the chats within email marketing are always shifting and evolving, the channel turns out to be a leading opportunity for businesses to connect to their customers and prospects. Email marketing produces fantastic leads that enhance sales conversion for B2B SaaS companies. Almost every elite B2B SaaS marketing agency will use the following practices for their email campaign: Personalization: Sending emails that are personalized to each recipient can be a great advantage for customers. Personalized emails from a B2B SaaS company help to have the most relevant messages delivered and to create a higher ground for connection with the readers. Segmentation: Segmenting your email list will help in sending customized campaigns that are aimed at an individual’s specific needs and wants. When segmenting your list by their preferences or journey stage, you can send them better-tailored content. With uplifted content, they are likely to engage with you, leading to conversion. Timing: The right time for emails could be the key to campaign success. Various messages must be sent at different hours depending on whether they are helpful, promotional, or other types. In addition, emails about product updates should be sent during business hours.

Meanwhile, promotions could be sent in the evenings or on weekends, when people are likely to have more free time. Testing: Split testing (A/B tests) is an excellent tool to understand what works best for your email and the audience you are addressing. You can try different subject lines, templates and messages to work out what is the most successful for your mailing list. Through AB testing, you will be able to find out the most effective variant. The use of these strategies will allow B2B businesses to make the best of their email campaigns. This means that they should employ it optimally. With the support of a good strategy, B2B software firms can come up with more meaningful communications and achieve more sales conversions in the process. Growing Your SaaS Brand with Marketing Automation Marketing automation saves time by automating time-consuming tasks and processes that would have to be done manually otherwise. On the other hand, it helps you to build better relations with your customers. This can be done by sending them personalized messages and sharing with them appropriate information. These are the biggest benefits of using software for your advertising process: Brand Building Probably among the most prominent advantages of marketing automation is its ability to create a strong brand. Through the integration of various marketing channels you can develop unified connections for the customers across all the points of engagement. Thus, your brand image will be strong, and you will be able to better engage and retain your customers. Probably among the most prominent advantages of marketing automation is its ability to create a strong brand. Mixed Channels Marketing automation tools include features like personalized emails, website content on autopilot, and social media automation. These all enhance customer engagement and makes your brand more noticed. In addition, many marketing automation tools have analytics power. This helps you to track and weight the performance of your campaigns and give you data about how you can enhance it. Time and Resource Saving Moreover, marketing automation can also enable you to save time and money. It can automate various common tasks that come with the campaign operations. Examples of these tasks can be making emails or splitting the data. This enables you to dedicate yourself to the other important aspects of your job such as content creation and strategic initiatives. To summarize, marketing automation can be a great tool for building a strong SaaS brand. By bringing all your marketing channels together, you will be able to create a unified and interesting atmosphere for your customers. In addition, you may spend less time and money monitoring and assessing the campaigns. Finding Qualified Leads with Influencer Marketing Finding qualified leads is one of the most important steps for successful B2B SaaS marketing. With influencer marketing, you can reach a wider audience and attract more qualified leads. But what is influencer marketing? Simply put, influencer marketing is when a brand creates relationships with influential figures in their chosen industry. These are bloggers, podcasters, YouTubers, and celebrities. The influencers then promote the brand on their own social media channels, websites, and other online platforms. It's important to do your research and work with influencers who align with your brand values and target market. Reach out to the right creators and tap into their existing audience to maximize advertising campaigns: Make sure the influencers you work with have an engaged, relevant following Choose influencers who understand and relate to your brand values Set up campaigns to measure the success of influencer marketing Track metrics to get a clear picture of the performance of your campaigns and determine ROI. By utilizing influencer marketing, you can reach a wider audience, boost brand awareness, and generate more qualified leads. Start researching

relevant influencers in your niche and find out how you can benefit from influencer partnerships. Using Perfect Web Design When visitors arrive at your pages after clicking on an ad, they need the navigation to work seamlessly. If they find something wrong (for example, slow loading speed), they will just walk away and never come back. Showcase Product Feature Your site should explain the advantages and worth of your SaaS product in a way that is easy to understand. Start by describing what the software provides and why it is important to the users. It is critical that your site design reflects where your product's essence can be seen. This can be helpful when explaining features and ideas, thus saving time. Improve Navigation Navigation is the key component; it should be user-friendly. It allows customers to find what they want in the simplest manner without any feelings of being lost or irritated. The website should be aesthetically appealing. Test a mixture of colors, attractive animations, and other design elements. These factors make the user interaction memorable. Boost Loading Speed Make certain that your site loads fast and is well-optimized for both desktop and mobile viewing. Smartphone usage is increasing greatly. That is why it is important to have a website with quick loading speed and smooth operation on both desktop and mobile devices to remain ahead of the competition. Google ranks sites on the basis of their efficiency on mobile phones. It becomes crucial to design a website that works seamlessly for the mobile user and thus enhances your SEO efforts. Improve Usability, Security, and Accessibility Remember to consider elements of web design like user-friendliness, safety, and accessibility. Remember to consider elements of web design like user-friendliness, safety, and accessibility. Make sure your site is user-friendly and protected from threats. It can be used by everyone, including those with disabilities. By addressing these factors, your website will improve its ability to turn leads from advertising campaigns into conversions.