#Advertising Services Market Analysis

[lalsingh228-blog]

Advertising Services Market to enjoy 'explosive growth' to 2029

The Latest research coverage on Advertising Services Market provides a detailed overview and accurate market size. The study is designed considering current and historical trends, market development and business strategies taken up by leaders and new industry players entering the market. Furthermore, study includes an in-depth analysis of global and regional markets along with country level market size breakdown to identify potential gaps and opportunities to better investigate market status, development activity, value and growth patterns. Access Sample Report + All Related Graphs & Charts @: https://www.advancemarketanalytics.com/sample-report/66362-global-advertising-services-market-1

Major & Emerging Players in Advertising Services Market:- WPP Plc (United Kingdom), Omnicom Group (United States), Dentsu Inc.(Japan), Ogilvy (United States), Publicis Groupe (France), IPG (United States), MullenLowe (United States), Havas SA (France), Focus Media Group (Canada), Guangdong Advertising Co., Ltd.(China), Bluefocus Communication Group Co., Ltd.(China), Simei Media Co.,Ltd.(China), McCann (United States). The Advertising Services Market Study by AMA Research gives an essential tool and source to Industry stakeholders to figure out the market and other fundamental technicalities, covering growth, opportunities, competitive scenarios, and key trends in the Advertising Services market. Advertising services comprises of the preparation and placement of various advertising, as well as the making, planning, and producing of the advertisements and commercials and also the research services and media selections and purchases. The non-advertising services are mainly in the areas of production and includes sales promotion of materials, publicity, annual reports, trade show exhibits, and sales training of materials. The titled segments and sub-section of the market are illuminated below: by Type (TV Advertising, Newspaper & Magazine Advertising, Outdoors Advertising, Radio Advertising, Internet Advertising, Others), Application (Food & Beverage Industry, Vehicles Industry, Health and Medical Industry, Others), Organisation Size (Small Manufacturing Enterprises (SMEs), Large Enterprises), Solution Type (Online, Offline) Market Trends: Growing Trend of Consumer Reach and Brand Awareness is Creating the Need For the Advertisement Service Market

Opportunities: Increase in the E-Commerce and Digitization with a Rising Target for Advertising the Market Has an Opportunity to Grow Near Future

Market Drivers: The increasing needs of the manufacturers for their products to reach out to many people has boosted the market for the advertising services. With the growing technologies and rising consumer needs it has become important for the companies to reach out to more and more people so as to get recognition among the consumers.

Challenges: Unfamiliarity With the Products to be Advertised Enquire for customization in Report @: https://www.advancemarketanalytics.com/enquiry-before-buy/66362-global-advertising-services-market-1 Some Point of Table of Content: Chapter One: Report Overview Chapter Two: Global Market Growth Trends Chapter Three: Value Chain of Advertising Services Market Chapter Four: Players Profiles Chapter Five: Global Advertising Services Market Analysis by Regions Chapter Six: North America Advertising Services Market Analysis by Countries Chapter Seven: Europe Advertising Services Market Analysis by Countries Chapter Eight: Asia-Pacific Advertising Services Market Analysis by Countries Chapter Nine: Middle East and Africa Advertising Services Market Analysis by Countries Chapter Ten: South America Advertising Services Market Analysis by Countries Chapter Eleven: Global Advertising Services Market Segment by Types Chapter Twelve: Global Advertising Services Market Segment by Applications What are the market factors that are explained in the Advertising Services Market report?

– Key Strategic Developments: Strategic developments of the market, comprising R&D, new product launch, M&A, agreements, collaborations, partnerships, joint ventures, and regional growth of the leading competitors.

– Key Market Features: Including revenue, price, capacity, capacity utilization rate, gross, production, production rate, consumption, import/export, supply/demand, cost, market share, CAGR, and gross margin.– Analytical Tools: The analytical tools such as Porter’s five forces analysis, SWOT analysis, feasibility study, and investment return analysis have been used to analyze the growth of the key players operating in the market. Buy This Exclusive Research Here: https://www.advancemarketanalytics.com/buy-now?format=1&report=66362 Definitively, this report will give you an unmistakable perspective on every single reality of the market without a need to allude to some other research report or an information source. Our report will give all of you the realities about the past, present, and eventual fate of the concerned Market. Thanks for reading this article; you can also get individual chapter wise section or region wise report version like North America, Europe or Asia. Contact US : Craig Francis (PR & Marketing Manager) AMA Research & Media LLP Unit No. 429, Parsonage Road Edison, NJ New Jersey USA – 08837 Phone: +1 201 565 3262, +44 161 818 8166 sales@advancemarketanalytics.com

[techtow]

A Complete Guide to Google Ads Campaign Management, Paid Search Strategies, and Meta (Facebook) Ads

In today’s digital landscape, businesses rely heavily on online advertising to reach potential customers. Three powerful tools that can drive traffic, generate leads, and boost sales are Google Ads campaign management, paid search strategies, and Meta ads (Facebook ads). These platforms offer unique ways to engage with your audience and grow your business. In this guide, we will explore each of these in detail, offering simple, easy-to-follow strategies to help you succeed in your online marketing efforts.

[alienpost]

Attract more visitors with a creative website

A well-designed website goes a long way in helping your brand establish an online presence and gain loyal customers. your design decisions not only impact your website’s performance but your brand recognition as well. A creative website design can provide Brand Credibility, User Retention, SERP Rankings, Seamless User Experience and many more. Alienspost provides you not only a creative website but also help in business gowth, reach your maximum target audience, marketing and improving your seach engine result by providing a good rank. Post your project on Alienspost and let your business shine in commercial society.

[zakir352818]

RnR Leads Manager: A Game-Changer for Businesses

RnR Leads Manager: In today’s fast-paced and competitive business landscape, staying ahead means effectively managing leads and converting them into customers. The RnR Leads Manager has proven to be a game-changer for businesses of all sizes, offering a dynamic solution for managing customer interactions and ensuring no potential lead slips through the cracks. In this comprehensive guide, we explore why this tool is a must-have for businesses aiming to scale, streamline their processes, and increase their revenue.

[miranimarketing]

Intent Mapping vs. Keyword Mapping: Key Differences for PPC Advertising.

In the world of PPC (Pay-Per-Click) advertising, strategies evolve to meet the changing needs of advertisers and users. One significant shift in recent years is the transition from keyword mapping to intent mapping. It's important to recognize the differences between these two approaches to create PPC advertisements that are effective and provide results. What is intent mapping and how does it impact PPC advertising strategies? This is crucial to understand, as intent mapping aligns your PPC efforts with the specific intentions of potential customers, ensuring your ads are more relevant and effective.

What is Keyword Mapping?

Keyword mapping has been a cornerstone of PPC advertising for years. To display ads when people search for them, you must choose certain business-related keywords and place a bid on them. The process includes:

Keyword Research: Finding keywords that potential customers might use to search for products or services similar to yours. SEMrush, Ahrefs, and Google Keyword Planner are common tools for this.

Ad Group Creation: Organizing keywords into ad groups based on themes or topics. This makes it easier to create landing pages and advertising content that suit each market niche.

Bid Management: Setting bids for each keyword based on its value and competition. Better ad positions are typically the outcome of higher bids.

Monitoring Performance: Tracking metrics like click-through rate (CTR), conversion rate, and cost per click (CPC) to evaluate the effectiveness of your keyword strategy.

While keyword mapping has proven beneficial in many circumstances, it is not without restrictions. It focuses on the specific terms that users type into search engines, which can sometimes hide the larger context or intent behind their searches.

What is Intent Mapping?

Intent mapping is a change away from just focusing on keywords and toward understanding the core meaning of a user's search query. Instead of just matching keywords, intent mapping aims to address the specific needs and goals of users. Here’s how it works:

Understanding User Intent: Intent mapping requires analyzing why users are searching for particular terms. Are they prepared to make a purchase, are they searching for information, or are they trying to solve an issue?

Creating Relevant Ads: Based on the identified intent, ads are crafted to meet the specific needs of users. For example, if the intent is informational, the ad might offer a guide or tutorial. If the intent is transactional, the ad might highlight special offers or discounts.

Optimizing Landing Pages: The landing page should align with the user’s intent. If a user is looking to purchase, the landing page should facilitate easy buying with clear calls to action. If they are seeking information, the page should provide valuable content and answers.

Using Advanced Targeting: Intent mapping often involves more sophisticated targeting techniques, such as demographic targeting, behavioral targeting, and remarketing. Based on their behavior and intent, this validates the display of advertisements to users who are most likely to be interested.

Key Differences Between Intent Mapping and Keyword Mapping

Understanding the key differences between intent mapping and keyword mapping can help you choose the best approach for your PPC campaigns. These are a few of the key differences:

Focus on Keywords vs. Intent

Keyword Mapping: Concentrates on specific keywords that users search for. It’s a more direct approach where the exact terms determine ad placement.

Intent Mapping: Focuses on the broader context and purpose behind a search. It aims to understand what users are trying to achieve with their search queries.

Ad Relevance and Personalization

Keyword Mapping: Ads are triggered by keywords but might not always align perfectly with user intent. For example, a keyword like "buy shoes" might trigger ads for various types of shoes, not necessarily the exact type a user is looking for.

Intent Mapping: Ads are crafted to match the specific intent of users. This results in higher relevance and can improve user experience. For instance, if a user is looking for running shoes, ads will focus on that category, providing more targeted options.

User Experience

Keyword Mapping: Users might see ads that don’t fully address their needs if the keywords are too broad or not well-aligned with their search intent.

Intent Mapping: Enhances user experience by delivering ads that are closely related to what users are seeking. This can improve engagement and conversion rates.

Campaign Optimization

Keyword Mapping: Optimization focuses on adjusting bids and refining keyword lists based on performance data.

Intent Mapping: Optimization involves analyzing user behavior and intent to refine ad copy, targeting, and landing pages for better alignment with user needs.

Conclusion

The shift from keyword mapping to intent mapping represents a significant advancement in PPC advertising. By focusing on user intent, advertisers can create more relevant and engaging ads that better meet the needs of their audience. Understanding the differences between these approaches and adapting your strategies accordingly can lead to improved performance, higher ROI, and a better overall user experience. Embrace the power of intent mapping to stay ahead in the competitive world of digital advertising and drive more meaningful results for your business.

[apexwebzonemarketing]

PPC Landing Page Design | Professional Landing Page Design and Development Service - Apex Web Zone

Skyrocket your sales and revenue with our award-winning PPC Landing Page Creation Services. Professional landing page creation experts have already built countless of highly effective landing pages that help increase sales and boost lead quality.

[zeytun-media]

Enhancing Brand Visibility With Targeted Digital Advertising Services

In the competitive landscape of online business, enhancing brand visibility stands as a pivotal strategy for success. Digital advertising services have emerged as a powerful means to accomplish this feat, leveraging tools like branding and logo design, professional SEO services, and targeted digital advertising.

Branding and logo design are the cornerstones of a company's identity. They serve as the visual representation of a brand's values, aspirations, and uniqueness. A compelling logo and cohesive branding strategy are crucial to making a lasting impression. Services like those offered by Zeytun-Media encompass the creation and fine-tuning of these visual elements, ensuring they resonate with the target audience.

Professional SEO services are integral to today's online market. With the vast pool of businesses vying for consumer attention, search engine optimization plays a key role in ensuring a brand stands out. Zeytun-Media’s expertise in this realm involves implementing robust SEO strategies to improve a website's visibility on search engines, thus driving organic traffic and enhancing brand exposure.

However, the most potent tool in the digital age is targeted digital advertising. Zeytun-Media’s services excel at utilizing various digital advertising platforms to reach specific demographics, thereby maximizing brand visibility. By leveraging analytics and user data, these services help in crafting personalized advertising campaigns that directly engage with the intended audience. Whether through social media advertising, pay-per-click (PPC) campaigns, or display ads, Zeytun-Media helps brands optimize their digital ad spend to yield maximum returns.

The amalgamation of these services is a recipe for success in the e-commerce realm. Leveraging platforms like Zeytun-Media's holistic approach allows businesses to carve a distinctive identity, fine-tune their online presence, and strategically position themselves within the competitive market.

Moreover, incorporating branding and logo design, professional SEO services, and targeted digital advertising into the e-commerce platform can significantly boost a brand's growth. By integrating these strategies into platforms like prestashop, a business can expand its reach, build credibility, and drive sales.

In conclusion, the significance of enhancing brand visibility through targeted digital advertising services cannot be overstated in today's highly competitive e-commerce landscape. By leveraging services that encompass branding and logo design, professional SEO services, and adept digital advertising strategies, businesses can elevate their online presence, connect with their target audience, and ultimately drive success. For more information visit the website: https://zeytun-media.eu/

[masafi-online]

[billget-blog]

AI-Powered Marketing: ChatGPT4 Creates Perfect Campaign with Zero Human Intervention

In today’s digital age, the use of artificial intelligence (AI) is becoming increasingly prevalent in various industries. From healthcare to finance to marketing, AI-powered solutions are transforming the way we work and operate. And the latest breakthrough comes from ChatGPT4, a language model trained by OpenAI, which has successfully created a marketing campaign with zero human intervention,…

[ghostlyferrettarot]

🌌5th house and your creative expression🌌

❗️All the observations in this post are based on personal experience and research, it's completely fine if it doesn't resonate with everyone❗️

✨️Paid Services ✨️ (Natal charts and tarot readings) Open.

🪷If you like my work you can support me through Ko-fi. Thank you!🪷

🪷Masterlist🪷

🔮5th house in Aries: They constantly have all kinds of project ideas in their heads, they are always on the move. He never sits still and gets very nervous in the quiet moments of his career. They have an impulsive nature that leads them to implement numerous projects, although most of them are never completed. They have a competitive nature and like to show their individuality when it comes to their art.

🔮5th house in Taurus: Art lovers, enjoy visiting exhibitions, museums or attending music concerts of the most varied styles. The pleasure that these activities provide them is very remarkable. They also practice developing their creativity, such as painting, sculpting in stone or molding clay. They admire beauty and try to get closer to it with all the means at their disposal. Taurus in the 5th house is really ambitious.

🔮5th house in Gemini: They have an agile mind and are open to new ideas. They perform well in activities such as teaching, research and all types of areas where intellect is applied. They like it and they acquire information about what they are developing and also about themselves. There is a lot of will to achieve your goals and with a positive attitude. You can also carry out creative activities related to the arts, advertising, marketing, etc.

🔮5th house in Cancer: They will be eager to learn always and especially when the topics have to do with creation and emotion, above logic and pragmatism. They are great writers and poets. Their works are more imaginative and expressive and, to the public's liking, they tend to be more creative at night.

🔮5th house in Leo: they are very creative and love to be the center of attention. They can find their creativity and fun in activities such as acting, music, and art in general. They can also be very romantic and enjoy romance and passion. They show a lot of harmony and balance in their creative expression, as well as eccentricity.

🔮5th house in Virgo: They are very perfectionists and can find their creativity and fun in activities that allow them to be useful, such as organizing events and planning. They are analytical, they need to feel that what they talk about is based on clear rules that they can explain and control, and not just in an arbitrary idea about aesthetics or pleasure.

🔮5th house in Libra: They are very aesthetic and can find their creativity and fun in activities related to art and beauty. They can be very romantic and enjoy balanced and harmonious relationships. Their ideas are innovative, harmonious, aesthetic and original. They like to have fun together with others and when they get involved in a project, they have more confidence in themselves and are able to take advantage of their abilities when working in partnership with others.

🔮5th house in Scorpio: They like to create in isolation and experiment when no one is watching. They are very passionate and can find their creativity and fun in activities that allow them to explore the deeper aspects of life. They can be very intense and dramatic. He has a lot of imagination and intuition, as well as a great capacity for analysis, willpower and firmness.

🔮5th house in Sagittarius: they are good improvisers, they know how to create in extreme situations and they never say no to a challenge. They are very adventurous and can find their creativity and fun in activities related to travel and exploration. They can be very playful and enjoy sports and other physical activities.

🔮5th house in Capricorn: They are very responsible and can find their creativity and fun in activities that allow them to build and achieve their goals, such as business administration and investment. They can be very cautious. They are ambitious, they do not embark on trivial projects or projects that will not give them significant benefits, not always economic, but creative. They tend to be good architects, furniture and fashion designers.

🔮5th house in Aquarius: you need to move freely, without conditions or ties; Possession does not fit into their way of seeing life; furthermore, it is a sign characterized by their detachment. They are very original and can find their creativity and fun in activities that allow them to experiment and explore new ideas and technologies. They tend to be the trend setters in their environment and have great vision for the future and mental clarity.

🔮5th house in Pisces: They are very sensitive and can find their creativity and fun in activities related to art and music. They can be very romantic and have a very deep emotional connection with their projects. Although they possess a high level of intelligence and creativity, they can get stuck in their imagination due to their emotional and sensitive nature. They tend to be great therapists or psychologists.

[astroismypassion]

✨PART OF FORTUNE IN SIGNS AND HOUSES SERIES: 11TH HOUSE✨

Credit: Tumblr blog @astroismypassion

ARIES PART OF FORTUNE IN THE 11TH HOUSE

You feel the most abundant when you have Aries and Aquarius Sun people in your life. You can earn money via launching or joining a tech startup, focused on innovative technologies or disruptive business model, via work in community organization or activism, via work in digital marketing or social media management, via providing consulting services to businesses or organizations, advising them on innovation strategies, product development or new market exploration, via work in crowdfunding or fundraising. You feel abundant when you align with social causes, focus on group dynamics and embrace innovation.

TAURUS PART OF FORTUNE IN THE 11TH HOUSE

You feel the most abundant when you have Taurus and Aquarius Sun people in your life. You can earn money via work in investment management, focusing on building and managing portfolios that provide stable returns, via art colleting, dealing or curation focusing on pieces that have enduring value, via work in interior design, via work in hospitality management (in luxury hotels, resorts or event planning). You feel abundant when you embrace sustainable and ethical practices, when you practice patience and persistence.

GEMINI PART OF FORTUNE IN THE 11TH HOUSE

You feel the most abundant when you have Gemini and Aquarius Sun people in your life. You can earn money via engaging in activism, advocacy work, via work in public relations, graphic design, via creative writing, screenwriting, content creation, teaching, tutoring, joining or starting a tech company focused on innovative products or services. You feel abundant when you are focused on community, collective goals, when you stay versatile and adaptable.

CANCER PART OF FORTUNE IN THE 11TH HOUSE

You feel the most abundant when you have Cancer and Aquarius Sun people in your life. You can earn money via pursuing a career in early childhood education or childcare, nursing, caregiving, mental health services, via work in family and parent education, pursuing culinary arts or catering, engaging in art and design. You feel abundant when you focus on community, social connections, embrace technology and innovation, promote security and stability and use your intuition and emotional intelligence.

LEO PART OF FORTUNE IN THE 11TH HOUSE

You feel the most abundant when you have Leo and Aquarius Sun people in your life. You can find abundance by managing a charitable organisation. You can earn money via work as a creative director or manager, overseeing projects in fashion, advertising or design, via writing, blogging, content creation focused on inspirational and motivational themes, via work in charity or fundraising, work in teaching (drama, art, public speaking). You feel abundant when maintain confidence in your vision and abilities, when you embrace charisma, leadership and when you pursue a creative career.

VIRGO PART OF FORTUNE IN THE 11TH HOUSE

You feel the most abundant when you have Virgo and Aquarius Sun people in your life. You can earn money via work in tech support, quality assurance, systems analysis, work in non-profit management, pursuing teaching or training roles, engage in environmental research, when you organise workshops or seminars on practical skills, health and wellness. You feel abundant when you focus on health, wellness, when you network, collaborate and when you use technology.

LIBRA PART OF FORTUNE IN THE 11TH HOUSE

You feel the most abundant when you have Libra and Virgo Sun people in your life. You can create wealth by creating and selling DIY kits or tutorials. You could also learn digital or 3D art. You could sell photos on sites like Shutterstock or Adobe Stock. You earn money via event planning, specializing in weddings, social events and community events, work in legal services, such as family law, meditation or contract negotiation. You feel abundant when you embrace collaboration and partnerships, focus on aesthetics and creativity.

SCORPIO PART OF FORTUNE IN THE 11TH HOUSE

You feel the most abundant when you have Scorpio and Aquarius Sun people in your life. You can earn money via holistic healing, alternative medicine, energy work, via astrology, metaphysical studies, spiritual counselling, via biotechnology, healthcare technology, environmental technology, via work in cybersecurity, data analysis or investigative journalism. You feel abundant when embrace deep, transformative work, engage in financial and strategic roles.

SAGITTARIUS PART OF FORTUNE IN THE 11TH HOUSE

You feel the most abundant when you have Sagittarius and Aquarius Sun people in your life. You can earn money via career in diplomacy, teaching, lecturing, work in tourism industry, work in educational publishing, work in broadcasting or journalism, work in editing or translation. You feel abundant when you engage in social and humanitarian causes, focus on education and communication, when you embrace international cultural perspectives.

CAPRICORN PART OF FORTUNE IN THE 11TH HOUSE

You feel the most abundant when you have Capricorn and Aquarius Sun people in your life. You can earn money via real estate development, work in corporate training and development, taking on leadership roles in non-profit organizations that focus on social justice, community development or environmental sustainability. You feel abundant when emphasize practical, realistic approach, when you use network and social connections.

AQUARIUS PART OF FORTUNE IN THE 11TH HOUSE

You feel the most abundant when you have Aquarius Sun people in your life. You can earn money via streaming on platforms (Twitch), participating in esports or creating gaming content. You earn money via scientific research, when you create or support educational programs that focus on skills for the future (digital literacy, innovation), when you create content that explores futuristic concepts, technology trends or social change using platforms like YouTube, a blog, podcast. You feel abundant when you focus on technology and future trends and when you stay true to your unconventional nature.

PISCES PART OF FORTUNE IN THE 11TH HOUSE

You feel the most abundant when you have Pisces and Aquarius Sun people in your life. You can earn money via storytelling, work in holistic healing fields, massage therapy, via painting, writing, music or film, via offering spiritual or life coaching services. You feel abundant when stay true to your intuitive insights, embrace spiritual and healing practices and when you focus on humanitarian and compassionate work.

Credit: Tumblr blog @astroismypassion

[allthebrazilianpolitics]

Musk launches ad blitz pushing Starlink services, after X ban in Brazil

Elon Musk has launched an aggressive advertising campaign for his satellite internet service, Starlink, in Brazil, following a legal decision to block X, the social media platform formerly known as Twitter. The move came after Supreme Court Justice Alexandre de Moraes threatened to suspend X for non-compliance with court orders and for shutting down its legal representation in the country.

A detailed analysis by Lupa reveals that at least 41 Starlink ads, offering substantial discounts, flooded Brazilian digital spaces between August 28 and 31—marking a significant spike in the company’s marketing efforts. This surge is more than double the volume of ads typically seen in this market, indicating a calculated effort by Musk to bolster Starlink’s presence in Brazil during a turbulent period.

Data from Google and Meta’s ad libraries illustrate a clear correlation between Musk’s increased ad spend and the legal challenges facing X in Brazil. From January 1 to August 27, Starlink averaged one online ad every eight days. However, in the days following the August 28 suspension threat, the number of active ads skyrocketed, peaking at 37 on August 30. Many of these ads featured discounts of up to 58% for new customers in Brazil.

This advertising blitz is not a coincidence. Musk appears to be leveraging the controversy surrounding X to expand Starlink’s customer base in Brazil, ensuring continued revenue despite the challenges facing his social media platform.

Continue reading.

[mariacallous]

In 2023, the fast-fashion giant Shein was everywhere. Crisscrossing the globe, airplanes ferried small packages of its ultra-cheap clothing from thousands of suppliers to tens of millions of customer mailboxes in 150 countries. Influencers’ “#sheinhaul” videos advertised the company’s trendy styles on social media, garnering billions of views.

At every step, data was created, collected, and analyzed. To manage all this information, the fast fashion industry has begun embracing emerging AI technologies. Shein uses proprietary machine-learning applications — essentially, pattern-identification algorithms — to measure customer preferences in real time and predict demand, which it then services with an ultra-fast supply chain.

As AI makes the business of churning out affordable, on-trend clothing faster than ever, Shein is among the brands under increasing pressure to become more sustainable, too. The company has pledged to reduce its carbon dioxide emissions by 25 percent by 2030 and achieve net-zero emissions no later than 2050.

But climate advocates and researchers say the company’s lightning-fast manufacturing practices and online-only business model are inherently emissions-heavy — and that the use of AI software to catalyze these operations could be cranking up its emissions. Those concerns were amplified by Shein’s third annual sustainability report, released late last month, which showed the company nearly doubled its carbon dioxide emissions between 2022 and 2023.

“AI enables fast fashion to become the ultra-fast fashion industry, Shein and Temu being the fore-leaders of this,” said Sage Lenier, the executive director of Sustainable and Just Future, a climate nonprofit. “They quite literally could not exist without AI.” (Temu is a rapidly rising ecommerce titan, with a marketplace of goods that rival Shein’s in variety, price, and sales.)

In the 12 years since Shein was founded, it has become known for its uniquely prolific manufacturing, which reportedly generated over $30 billion of revenue for the company in 2023. Although estimates vary, a new Shein design may take as little as 10 days to become a garment, and up to 10,000 items are added to the site each day. The company reportedly offers as many as 600,000 items for sale at any given time with an average price tag of roughly $10. (Shein declined to confirm or deny these reported numbers.) One market analysis found that 44 percent of Gen Zers in the United States buy at least one item from Shein every month.

That scale translates into massive environmental impacts. According to the company’s sustainability report, Shein emitted 16.7 million total metric tons of carbon dioxide in 2023 — more than what four coal power plants spew out in a year. The company has also come under fire for textile waste, high levels of microplastic pollution, and exploitative labor practices. According to the report, polyester — a synthetic textile known for shedding microplastics into the environment — makes up 76 percent of its total fabrics, and only 6 percent of that polyester is recycled.

And a recent investigation found that factory workers at Shein suppliers regularly work 75-hour weeks, over a year after the company pledged to improve working conditions within its supply chain. Although Shein’s sustainability report indicates that labor conditions are improving, it also shows that in third-party audits of over 3,000 suppliers and subcontractors, 71 percent received a score of C or lower on the company’s grade scale of A to E — mediocre at best.

Machine learning plays an important role in Shein’s business model. Although Peter Pernot-Day, Shein’s head of global strategy and corporate affairs, told Business Insider last August that AI was not central to its operations, he indicated otherwise during a presentation at a retail conference at the beginning of this year.

“We are using machine-learning technologies to accurately predict demand in a way that we think is cutting edge,” he said. Pernot-Day told the audience that all of Shein’s 5,400 suppliers have access to an AI software platform that gives them updates on customer preferences, and they change what they’re producing to match it in real time.

“This means we can produce very few copies of each garment,” he said. “It means we waste very little and have very little inventory waste.” On average, the company says it stocks between 100 to 200 copies of each item — a stark contrast with more conventional fast-fashion brands, which typically produce thousands of each item per season, and try to anticipate trends months in advance. Shein calls its model “on-demand,” while a technology analyst who spoke to Vox in 2021 called it “real-time” retail.

At the conference, Pernot-Day also indicated that the technology helps the company pick up on “micro trends” that customers want to wear. “We can detect that, and we can act on that in a way that I think we’ve really pioneered,” he said. A designer who filed a recent class action lawsuit in a New York District Court alleges that the company’s AI market analysis tools are used in an “industrial-scale scheme of systematic, digital copyright infringement of the work of small designers and artists,” that scrapes designs off the internet and sends them directly to factories for production.

In an emailed statement to Grist, a Shein spokesperson reiterated Peter Pernot-Day’s assertion that technology allows the company to reduce waste and increase efficiency and suggested that the company’s increased emissions in 2023 were attributable to booming business. “We do not see growth as antithetical to sustainability,” the spokesperson said.

An analysis of Shein’s sustainability report by the Business of Fashion, a trade publication, found that last year, the company’s emissions rose at almost double the rate of its revenue — making Shein the highest-emitting company in the fashion industry. By comparison, Zara’s emissions rose half as much as its revenue. For other industry titans, such as H&M and Nike, sales grew while emissions fell from the year before.

Shein’s emissions are especially high because of its reliance on air shipping, said Sheng Lu, a professor of fashion and apparel studies at the University of Delaware. “AI has wide applications in the fashion industry. It’s not necessarily that AI is bad,” Lu said. “The problem is the essence of Shein’s particular business model.”

Other major brands ship items overseas in bulk, prefer ocean shipping for its lower cost, and have suppliers and warehouses in a large number of countries, which cuts down on the distances that items need to travel to consumers.

According to the company’s sustainability report, 38 percent of Shein’s climate footprint comes from transportation between its facilities and to customers, and another 61 percent come from other parts of its supply chain. Although the company is based in Singapore and has suppliers in a handful of countries, the majority of its garments are produced in China and are mailed out by air in individually addressed packages to customers. In July, the company sent about 900,000 of these to the US every day.

Shein’s spokesperson told Grist that the company is developing a decarbonization road map to address the footprint of its supply chain. Recently, the company has increased the amount of inventory it stores in US warehouses, allowing it to offer American customers quicker delivery times, and increased its use of cargo ships, which are more carbon-efficient than cargo planes.

“Controlling the carbon emissions in the fashion industry is a really complex process,” Lu said, adding that many brands use AI to make their operations more efficient. “It really depends on how you use AI.”

There is research that indicates using certain AI technologies could help companies become more sustainable. “It’s the missing piece,” said Shahriar Akter, an associate dean of business and law at the University of Wollongong in Australia. In May, Akter and his colleagues published a study finding that when fast-fashion suppliers used AI data management software to comply with big brands’ sustainability goals, those companies were more profitable and emitted less. A key use of this technology, Atker says, is to closely monitor environmental impacts, such as pollution and emissions. “This kind of tracking was not available before AI-based tools,” he said.

Shein told Grist it does not use machine-learning data management software to track emissions, which is one of the uses of AI included in Akter’s study. But the company’s much-touted usage of machine-learning software to predict demand and reduce waste is another of the uses of AI included in the research.

Regardless, the company has a long way to go before meeting its goals. Grist calculated that the emissions Shein reportedly saved in 2023 — with measures such as providing its suppliers with solar panels and opting for ocean shipping — amounted to about 3 percent of the company’s total carbon emissions for the year.

Lenier, from Sustainable and Just Future, believes there is no ethical use of AI in the fast-fashion industry. She said that the largely unregulated technology allows brands to intensify their harmful impacts on workers and the environment. “The folks who work in fast-fashion factories are now under an incredible amount of pressure to turn out even more, even faster,” she said.

Lenier and Lu both believe that the key to a more sustainable fashion industry is convincing customers to buy less. Lu said if companies use AI to boost their sales without changing their unsustainable practices, their climate footprints will also grow accordingly. “It’s the overall effect of being able to offer more market-popular items and encourage consumers to purchase more than in the past,” he said. “Of course, the overall carbon impact will be higher.”

[lol-jackles]

https://twitter.com/CreationEnt/status/1763754174766792962

Jensen already signing on for 2025 cons?? CE is clearly fishing for money (the cruise and now selling packages for this new 2025 con) which tells me 2024 is in the red or close to it. It reeks of desperation to be pushing 2025 cons when they haven't even had a 2024 con yet (when I sent this message at least).

And Jensen signing on so early.... do you think he's feeling pressure about the future? Maybe he's not landing the jobs he thought he would and is lining up cons just in case?

Link. to be fair it's early 2025 so far, but...yeah.

As you know, peak-TV is over even though TV business still accounts for 80% of the total advertising revenue. And we are supposedly in the "third act of the streaming wars" as streaming services are struggling to reach profitability. The movie box office sales are expected to be $8 billion in 2024, which is down 10% from 2023, and down 30% from 2019.

All this means is number of scripted shows will be halved, from peak 633 in 2022, then 481 in 2023, to 300 in coming years (source: market research firm Ampere Analysis). Development executives are taking longer to greenlight shows, even for projects from established showrunners.

So yeah, acting gigs are going to be tougher to come by and Jensen is taking the best current option.

I've always thought that everybody decided to lose their minds and dump millions into streaming services and shows that didn't have a chance in hell of being profitable.

Phase One: Streaming by borrowing money from Silicon Valley banks, get into massive debts by making whole bunch of shows that nobody watch in order to crowd out competitors.

Phase Two: Profitability. This means less shows, and an introduction of advertising.   So you aren’t getting unlimited content for 10 bucks a month forever. The math never made sense

Phase Three: Production spending will fall and budget for "prestige drama" will be cut from $10 million to $4.5 billion per episode. You know, like the good old days before everybody decided to lose their mind over streaming.

On the plus side, there could be another Indie boom akin to the '70s and see really weird niche genres like disco themed movies and artsy odd experimental ones, etc.