#Global Advertising Services Market

[lalsingh228-blog]

Advertising Services Market to enjoy 'explosive growth' to 2029

The Latest research coverage on Advertising Services Market provides a detailed overview and accurate market size. The study is designed considering current and historical trends, market development and business strategies taken up by leaders and new industry players entering the market. Furthermore, study includes an in-depth analysis of global and regional markets along with country level market size breakdown to identify potential gaps and opportunities to better investigate market status, development activity, value and growth patterns. Access Sample Report + All Related Graphs & Charts @: https://www.advancemarketanalytics.com/sample-report/66362-global-advertising-services-market-1

Major & Emerging Players in Advertising Services Market:- WPP Plc (United Kingdom), Omnicom Group (United States), Dentsu Inc.(Japan), Ogilvy (United States), Publicis Groupe (France), IPG (United States), MullenLowe (United States), Havas SA (France), Focus Media Group (Canada), Guangdong Advertising Co., Ltd.(China), Bluefocus Communication Group Co., Ltd.(China), Simei Media Co.,Ltd.(China), McCann (United States). The Advertising Services Market Study by AMA Research gives an essential tool and source to Industry stakeholders to figure out the market and other fundamental technicalities, covering growth, opportunities, competitive scenarios, and key trends in the Advertising Services market. Advertising services comprises of the preparation and placement of various advertising, as well as the making, planning, and producing of the advertisements and commercials and also the research services and media selections and purchases. The non-advertising services are mainly in the areas of production and includes sales promotion of materials, publicity, annual reports, trade show exhibits, and sales training of materials. The titled segments and sub-section of the market are illuminated below: by Type (TV Advertising, Newspaper & Magazine Advertising, Outdoors Advertising, Radio Advertising, Internet Advertising, Others), Application (Food & Beverage Industry, Vehicles Industry, Health and Medical Industry, Others), Organisation Size (Small Manufacturing Enterprises (SMEs), Large Enterprises), Solution Type (Online, Offline) Market Trends: Growing Trend of Consumer Reach and Brand Awareness is Creating the Need For the Advertisement Service Market

Opportunities: Increase in the E-Commerce and Digitization with a Rising Target for Advertising the Market Has an Opportunity to Grow Near Future

Market Drivers: The increasing needs of the manufacturers for their products to reach out to many people has boosted the market for the advertising services. With the growing technologies and rising consumer needs it has become important for the companies to reach out to more and more people so as to get recognition among the consumers.

Challenges: Unfamiliarity With the Products to be Advertised Enquire for customization in Report @: https://www.advancemarketanalytics.com/enquiry-before-buy/66362-global-advertising-services-market-1 Some Point of Table of Content: Chapter One: Report Overview Chapter Two: Global Market Growth Trends Chapter Three: Value Chain of Advertising Services Market Chapter Four: Players Profiles Chapter Five: Global Advertising Services Market Analysis by Regions Chapter Six: North America Advertising Services Market Analysis by Countries Chapter Seven: Europe Advertising Services Market Analysis by Countries Chapter Eight: Asia-Pacific Advertising Services Market Analysis by Countries Chapter Nine: Middle East and Africa Advertising Services Market Analysis by Countries Chapter Ten: South America Advertising Services Market Analysis by Countries Chapter Eleven: Global Advertising Services Market Segment by Types Chapter Twelve: Global Advertising Services Market Segment by Applications What are the market factors that are explained in the Advertising Services Market report?

– Key Strategic Developments: Strategic developments of the market, comprising R&D, new product launch, M&A, agreements, collaborations, partnerships, joint ventures, and regional growth of the leading competitors.

– Key Market Features: Including revenue, price, capacity, capacity utilization rate, gross, production, production rate, consumption, import/export, supply/demand, cost, market share, CAGR, and gross margin.– Analytical Tools: The analytical tools such as Porter’s five forces analysis, SWOT analysis, feasibility study, and investment return analysis have been used to analyze the growth of the key players operating in the market. Buy This Exclusive Research Here: https://www.advancemarketanalytics.com/buy-now?format=1&report=66362 Definitively, this report will give you an unmistakable perspective on every single reality of the market without a need to allude to some other research report or an information source. Our report will give all of you the realities about the past, present, and eventual fate of the concerned Market. Thanks for reading this article; you can also get individual chapter wise section or region wise report version like North America, Europe or Asia. Contact US : Craig Francis (PR & Marketing Manager) AMA Research & Media LLP Unit No. 429, Parsonage Road Edison, NJ New Jersey USA – 08837 Phone: +1 201 565 3262, +44 161 818 8166 sales@advancemarketanalytics.com

[transcriptioncity]

Transcreation Services and What is Transcreation?

What is Transcreation? Transcreation is the process of adapting content from one language and culture to another. This method is distinct from straightforward translation, which often only converts words. Transcreation ensures that the original message, tone, and intent are preserved. This process also guarantees cultural and emotional resonance with the target audience. The Importance of…

[influencermarketingcampaigns]

Discover Brandly Global’s Creative Influencer Marketing Campaigns | Success Stories

Explore Brandly Global's innovative influencer marketing campaigns and success stories. Learn how we help brands connect with top influencers to drive growth and brand awareness.

[harisafif]

AdaptsMedia: Crafting Digital Narratives in UAE's Media Landscape

Elevate your brand's digital presence with Best advertising agency Dubai AdaptsMedia, the artisans of storytelling in the vibrant media landscape of the UAE. With a blend of innovative strategies and creative finesse, we meticulously craft campaigns that transcend the ordinary, ensuring your brand's narrative resonates across the diverse media scene. Choose AdaptsMedia as your storyteller, and let us shape compelling digital narratives that captivate audiences and redefine success in the dynamic realms of the UAE's media landscape. Join us in crafting a narrative where innovation meets impact, making AdaptsMedia your partner in the journey to digital storytelling excellence.

[sabuurmedia]

Beyond Limits: The Epitome of Excellence in AdaptsMedia Agencies

Step into the realm of boundless creativity with Adapts Media Agencies, where we redefine excellence beyond limits. Our innovative approach transcends conventional boundaries, turning concepts into extraordinary campaigns that push the limits of creativity. In Dubai's dynamic media landscape, Adapts Media Agencies stand out as the epitome of excellence, setting new benchmarks in strategic brilliance and impactful storytelling. Join us on a journey where possibilities are limitless, and success is redefined at every turn. Experience the unparalleled expertise of Adapts Media Agencies — where creativity knows no bounds, and excellence becomes the standard.

[advistglobal]

Advist Global is not just any marketing company - it's a full service marketing company that combines cutting-edge strategies with unparalleled creativity to bring your brand to the forefront. With a dedicated team of marketing and design experts, Advist Global offers end-to-end solutions to meet your marketing needs.

[reasonsforhope]

"The Hague made international headlines for being the first city in the world to approve legislation prohibiting marketing of fossil fuel-related products and services. This major ruling, issued earlier this month, seeks to limit the promotion of items with a high carbon footprint, such as gasoline, diesel, aviation, and cruise ships. The ban, which goes into effect at the start of next year, will affect both government and privately funded advertisements, including those on billboards and bus shelters throughout the Dutch metropolis.

This groundbreaking legislation establishes an important precedent in the global fight against climate change. Other cities have attempted to limit the reach of high-carbon items through council ordinances or voluntary agreements with advertising operators, but The Hague’s prohibition is the first that is legally binding. It is a major step forward for cities around the world that want to reduce carbon emissions and combat climate change head-on.

A response to global calls for action

The prohibition comes after UN Secretary-General António Guterres called earlier this year for countries and media outlets to take tougher action to combat fossil fuel advertising, citing parallels with existing tobacco advertising bans. Guterres stressed that, as with the tobacco industry in the past, fossil fuel businesses are contributing to a worldwide public health crisis—in this case, climate change. Governments can help change public behavior and prevent the normalization of high-carbon lifestyles by limiting their capacity to market.

Several cities have already made tiny moves in this direction. Edinburgh, for example, approved a council vote in May prohibiting fossil fuel-related ads in city-owned venues. The Scottish capital also prohibits enterprises that sell these products from sponsoring events or developing partnerships. However, unlike The Hague’s legislation, Edinburgh’s ban is voluntary and only applies to council spaces.

A legally binding first

The Hague’s new law is significant since it is legally binding. The restriction affects not only specific items, such as gasoline, diesel, and fossil fuel-powered vehicles but also businesses such as aviation and cruise ships. However, the rule exempts fossil fuel firms’ political advertising or efforts supporting a generic brand, allowing these businesses to keep prominence...

The impact of advertising on behavior

Advertising’s impact on consumer behavior is well-documented, and many experts say that fossil fuel marketing undercut climate legislation by encouraging unsustainable behavior. Thijs Bouman, an associate professor of environmental psychology at Rijksuniversiteit Groningen, stated that “fossil fuel advertising normalizes the use of high-carbon products and services, making it more difficult to change consumer habits.” ...

Catalyzing change worldwide

The Hague’s move may have repercussions beyond its borders, spurring similar actions in other cities around the globe. Cities such as Toronto, Canada, and Graz, Austria, are already launching campaigns to outlaw advertising for fossil fuels. In the Netherlands, both Amsterdam and Haarlem have outlawed marketing for climate-damaging products like beef, but these measures have yet to become legislation.

Sleegers believes that The Hague’s move will act as a spur for other towns to follow suit. “More cities have a wish to implement the fossil ad ban through ordinance, but they were all waiting for some other city to go first. The Hague is this city,” she said, predicting that more local governments will now feel empowered to act...

As the world grapples with the rising costs of climate change, The Hague’s pioneering move provides a potential model for other cities looking to minimize their carbon footprints. With cities like Toronto and Amsterdam keeping a careful eye on things, this legislation has the potential to start a global campaign to prohibit fossil fuel advertising. 

More cities may follow suit in the coming years, hastening the transition to a more environmentally friendly and sustainable future."

-via The Optimist Daily, September 26, 2024

[cyberclouddream]

What You Tend to Use Social Media For

Things we tend to seek and/or share on social media. Recommend looking for Mercury first. Also, whichever sign rules over your 11th House, look for whichever house that sign naturally rules over, e.g. Cancer/4H, Sagittarius/9H, Libra/7H, Aquarius/11H.

Gemini/Mercury in the 1st House

- to show off your personality traits and quirks, what makes you interesting

- fashion updates, like outfit and style experiments

- sharing mundane daily activities

- to create a particular public image

- instant reactions to events or trending topics

- to use your humor or wit to attract followers or engagement

- creating FOMO, lmao

- to experiment with social media trends

- to post controversial topics/challenge norms

- to seek likes and comments for self-esteem boosts

Gemini/Mercury in the 2nd House

- personal finance hacks or budgeting advice

- to post luxury items or flaunt purchases

- personal value discussion, like what’s truly important to them

- for marketing research, like judging product reviews

- promoting side hustles, businesses, or services

- to hunt for discounts or offers online

- gift ideas

- investment ideas, like stocks or crypto

Gemini/Mercury in the 3rd House

- to post about happenings in the neighborhood or community

- to engage in debates

- share updates or funny stories about family members

- post poetry, short stories, or personal anecdotes

- advertise local events or gatherings

- share educational resources or articles

- to vent about everyday frustrations

- microblogging

- posting thought-provoking questions

Gemini/Mercury in the 4th House

- family updates, like gatherings or milestones

- home projects or renovations

- childhood memories, like sharing old photos and stories

- showcase local businesses or attractions, supporting community

- personal growth experiences

- family or cultural traditions

- pet updates

- to rally support for family members

- to discuss family troubles openly

Gemini/Mercury in the 5th House

- post artwork, crafts, or performances

- date night ideas, like romantic spots

- parenting chronicles, lol

- viral social media challenges

- highlight hobbies or interests

- celebrate achievements

- flirtation, online dating

- promote fun activities

- encouraging others to participate in events or projects

Gemini/Mercury in the 6th House

- how to manage stress or workload

- health hacks and wellness tips

- productivity routines

- job milestones

- fitness challenges

- volunteer opportunities

- health struggles

- day-in-the-life posts

- job market trends

Gemini/Mercury in the 7th House

- relationship status updates, like breakups or dating life

- collaborative projects

- group discussions, like conversations about issues or shared interests

- relationship advice

- event planning, like gatherings or parties

- gossiping about friends

- insights about balancing relationships and independence

- to rally support for friends in tough personal times

- asking followers for advice on relationships decisions

Gemini/Mercury in the 8th House

- sharing intimate thoughts, like fears or deep feelings

- discuss finances, like tips on managing shared resources or investments

- to explore vulnerability with intimacy and trust

- personal growth stories

- to talk about change, like life transitions and transformations

- crowdsourcing solutions

- to engage in deep conversations on profound topics

- to discuss loss, grief, and/or coping mechanisms

- to seek closure

Gemini/Mercury in the 9th House

- travel stories

- cultural insights

- education advocacy, like promoting courses or learning resources

- debating beliefs, like philosophical or political

- inspirational quotes

- global issues

- book recommendations

- sharing experiences through videos or photos

- connecting with others from diverse backgrounds

- encouraging exploration, to inspire others to step outside of comfort zones

Gemini/Mercury in the 10th House

- sharing career milestones

- networking posts, like opportunities and connections through peers

- personal branding, promoting your craft or projects

- seek career advice or industry insights

- discuss ambitions, sharing dreams and goals

- showcase participation in community

- sharing learning experiences

- work/life reflections

- to shift public perceptions, especially after setbacks

- host Q&A sessions

- mentorship opportunities or anything related to guidance/support culture

Gemini/Mercury in the 11th House

- to grow your social circle

- to join causes or charity work

- posting about community events or group outings

- share friend’s achievements and milestones

- discuss future goals, like collective ambitions and aspu

- connect with like-minded people

- to debate societal changes or movements

- to organize or participate in virtual hangouts [ like Discord, virtual worlds ]

Gemini/Mercury in the 12th House

- share personal struggles, like mental health issues or personal battles

- reflect on dreams and fantasies

- document experiences of solitude or self-discovery

- spiritual conversations, like spiritual beliefs or mystical experiences

- posting anonymously about sensitive tooics

- using creative outlets like poetry or art to convey deeper feelings

- discuss unconventional ideas

- seek support through online communities

- content related to the mysterious, like astrology or the occult

- post about reflections or meditation

[lilyliveredlittlerichboy]

it's time now. it's time to imagine the brightest future you can, and talk about it.

a future where people only work 8 hours a week and everyone's basic needs are met. a future where we are more connected to nature and eat seasonal, local produce. a future where you look out for your neighbours and they look out for you. a future where you actually know who your neighbours are. a future where everyone is just a lot more relaxed and able to do whatever they want to do - this 8 hour working week has given people their lives back and now they're able to make community events, work in community gardens, sing and dance and spend time with their kids, play whatever sport they want, travel, read, create art and music.

People are interacting with each other in good faith again because money as an ulterior motive has all but disappeared. Cus you see a few decades ago they made profits illegal. All money has to be put back into the company and CEOs can take home a salary only, no bonuses and it can't be more than 3x what the lowest paid employee makes. You can go to jail if your company is found to make profits, advertise on a large scale or pay its high ranking members more than what's allowed.

Jail still exists but mostly people go in for financial crimes (greed still exists); drugs are decriminalised and available to use safely. people are not as desperate now so there's been a massive reduction of violent and petty crime and most of the people who still do this are teenagers who get away with a slap on the wrist. police are not armed anymore and are heavily penalised if they abuse their power or hurt a civilian, and their role is more that of mediator, signposter (to community services, social services, and free and accessible healthcare including for mental health) and security. together with the former military they make up an "emergency task force" which are called upon in times of need and crisis, for floods, fires, other such disasters.

the stock market completely collapsed after profits were made illegal and people had to find other ways to figure out what a company was worth: such as how they treat their staff or how accessible their processes are. as a result of this, as well as more widespread disability thanks to Covid and an ageing population, accessibility is fucking incredible now. most places are accessible to the vast majority of disabled people even without them having to ask for a single thing. If they have to ask, accommodations are made quickly and without fuss and this is completely normal now. disabled people are more visible than ever in public life and this has led to a generally kinder, more tolerant public life.

Everything is slower now. Social media as we know it died decades ago and Internet 4.0 is efficient, will find you accurate answers and the websites you're looking for very easily and fast. there's monopoly laws restricting how large companies operate online. online ads are all but illegal - there's "phone book" esque pages where you can promote your business or service and that's allowed but not anywhere else. Lots of people are still annoying and some of them are still cruel but overall living together as humans has gotten so much more chill. We've tackled climate change and reversed much of it, now it's a global day of mourning whenever a species is found to be extinct through human intervention. these days used to happen much more frequently but it's very rare these days. Most everyone gets the day off and is encouraged to read about the lost species or hold themed funerals. Globally everything has gotten better - there's much more global equality now after a bunch of western/formerly colonising countries almost self destructed and then instead decided to own up for colonialism, pay reparations to a lot of countries in Africa Asia and Latin America, as well as indigenous nations of North America, Oceania, even in Europe. The USA doesn't exist anymore instead its a whole host of separate nations all managed by the native people whose land it is. The UK doesn't exist anymore. England is still sad about it but Wales, Scotland, Ireland and Cornwall are called Cymru, Alba, Eire and Kernow again and they've formed a Celtic Union for better collective bargaining power in the EU (which still exists, somehow. Its better now. England may still be out of the EU I'm not sure). Migration is common and foreigners are welcomed into any country with open arms.

I may try to write something about this. I have a vision for a future and it's so lovely. Here, on earth, with the starting point being now. We have a lot to work with and only a few changes could make such a difference. Demilitarisation, UBI and maximum working hours, greedy financial practices made illegal. Conservation and education on local plants and nature and food. Community building on every level. Giving people their lives back.

This is all extremely possible. If it were up to me, very little in society would be left unchanged but it would all be people friendly changes. changes that aim to support the poorest and most marginalised, changes that aim to punish greed and exploitation. It's a work in progress of course. But I have a vision for a better world and dammit if I'm not going to share it with you.

[beardedmrbean]

Submitted by @thejdog2000

WASHINGTON (AP) — A judge on Monday ruled that Google’s ubiquitous search engine has been illegally exploiting its dominance to squash competition and stifle innovation, a seismic decision that could shake up the internet and hobble one of the world’s best-known companies.

The highly anticipated decision issued by U.S. District Judge Amit Mehta comes nearly a year after the start of a trial pitting the U.S. Justice Department against Google in the country’s biggest antitrust showdown in a quarter century.

After reviewing reams of evidence that included testimony from top executives at Google, Microsoft and Apple during last year’s 10-week trial, Mehta issued his potentially market-shifting decision three months after the two sides presented their closing arguments in early May.

“After having carefully considered and weighed the witness testimony and evidence, the court reaches the following conclusion: Google is a monopolist, and it has acted as one to maintain its monopoly,” Mehta wrote in his 277-page ruling. He said Google’s dominance in the search market is evidence of its monopoly.

Google “enjoys an 89.2% share of the market for general search services, which increases to 94.9% on mobile devices,” the ruling said.

It represents a major setback for Google and its parent, Alphabet Inc., which had steadfastly argued that its popularity stemmed from consumers’ overwhelming desire to use a search engine so good at what it does that it has become synonymous with looking things up online. Google’s search engine processes an estimated 8.5 billion queries per day worldwide, nearly doubling its daily volume from 12 years ago, according to a recent study released by the investment firm BOND.

Kent Walker, Google’s president of global affairs, said the company intends to appeal Mehta’s findings.

“This decision recognizes that Google offers the best search engine, but concludes that we shouldn’t be allowed to make it easily available,” Walker said.

For now, the decision vindicates antitrust regulators at the Justice Department, which filed its lawsuit nearly four years ago while Donald Trump was still president, and has been escalating it efforts to rein in Big Tech’s power during President Joe Biden’s administration.

“This victory against Google is an historic win for the American people,” said Attorney General Merrick Garland. “No company — no matter how large or influential — is above the law. The Justice Department will continue to vigorously enforce our antitrust laws.”

The case depicted Google as a technological bully that methodically has thwarted competition to protect a search engine that has become the centerpiece of a digital advertising machine that generated nearly $240 billion in revenue last year. Justice Department lawyers argued that Google’s monopoly enabled it to charge advertisers artificially high prices while also enjoying the luxury of not having to invest more time and money into improving the quality of its search engine — a lax approach that hurt consumers.

Mehta’s ruling focused on the billions of dollars Google spends every year to install its search engine as the default option on new cellphones and tech gadgets. In 2021 alone, Google spent more than $26 billion to lock in those default agreements, Mehta said in his ruling.

Google ridiculed those allegations, noting that consumers have historically changed search engines when they become disillusioned with the results they were getting. For instance, Yahoo was the most popular search engine during the 1990s before Google came along.

Mehta said the evidence at trial showed the importance of the default settings. He noted that Microsoft’s Bing search engine has 80% share of the search market on the Microsoft Edge browser. The judge said that shows other search engines can be successful if Google is not locked in as the predetermined default option.

Still, Mehta credited the quality of Google’s product as an important part of its dominance, as well, saying flatly that “Google is widely recognized as the best (general search engine) available in the United States.” _____________

Google “enjoys an 89.2% share of the market for general search services, which increases to 94.9% on mobile devices,” the ruling said.

Anyone that's old enough to remember the Microsoft antitrust lawsuit should remember it was in part because IE was included with windows and that was a no no for allowing competition.

Alphabet Inc may well be getting a taste of this now with google's dominance and all the chromium nonsense.

Fingers crossed, Fed's RICO/AntiTrust division has been busy lately

The Consumer Choice Center, a lobbying group that has fought other attempts to rein in businesses, decried Mehta’s decision as a step in the wrong direction. “The United States is drifting toward the anti-tech posture of the European Union, a part of the world that makes almost nothing and penalizes successful American companies for their popularity,” said Yael Ossowski, the center’s deputy director.

Mehta’s conclusion that Google has been running an illegal monopoly sets up another legal phase to determine what sorts of changes or penalties should be imposed to reverse the damage done and restore a more competitive landscape. He scheduled a Sept. 6 hearing to begin setting the stage for the next phase.

The potential outcome could result in a wide-ranging order requiring Google to dismantle some of the pillars of its internet empire, or preventing it from paying to ensure its search engine automatically answers queries on the iPhone and other devices. Or, the judge could conclude only modest changes are required to level the playing field.

“Google’s loss in its search antitrust trial could be a huge deal — depending on the remedy,” said Emarketer senior analyst Evelyn Mitchell-Wolf.

Regardless, she added, a drawn-out appeals process will delay any immediate effects for both consumers and advertisers.

The appeals process could take as long as five years, predicted George Hay, a law professor at Cornell University who was the chief economist for the Justice Department’s antitrust division for most of the 1970s. That lengthy process will enable Google to fend off the likelihood of Mehta banning default search agreements, Hay said, but it probably won’t shield the company from class-action lawsuits citing the judge’s findings that advertisers were gouged with monopolistic pricing.

If there is a significant shakeup, it could turn out to be a coup for Microsoft, whose own power was undermined during the late 1990s when the Justice Department targeted the software maker in an antitrust lawsuit accusing it of abusing the dominance of its Windows operating system on personal computers to lock out competition.

That Microsoft case mirrored the one brought against Google in several ways and now the result could also echo similarly. Just as Microsoft’s bruising antitrust battle created distractions and obstacles that opened up more opportunities for Google after its 1998 inception, the decision against Google could be a boon for Microsoft, which already has a market value of more than $3 trillion. At one time, Alphabet was worth more than Microsoft, but now trails its rival, with a market value of about $2 trillion.

If Mehta decides to limit or ban Google’s default search deals, it could squeeze Apple’s profits, too. Although parts of his decision were redacted to protect confidential business information, Mehta noted that Google paid Apple an estimated $20 billion in 2022, doubling from 2020. The judge also noted Apple has periodically considered building its own search technology, but backed off that after a 2018 analysis estimated the company would lose more than $12 billion in revenue during the first five years after a break-up with Google.

Google’s payments have helped Apple’s steadily growing services division, which generated $85 billion in revenue during the company’s last fiscal year. Apple didn’t immediately respond to a request for comment.

The Justice Department’s antitrust division has recently taken on some of the biggest companies in the world. It sued Apple in March and in May announced a sweeping lawsuit against Ticketmaster and its owner, Live Nation Entertainment. Antitrust enforcers have also opened investigations into the roles Microsoft, Nvidia and OpenAI have played in the artificial intelligence boom.

The Biden administration has won some big cases, including blocking mergers of some of the world’s biggest publishers as well as JetBlue Airways and Spirit Airlines. It’s also had some notable setbacks, including in the sugar and healthcare industries.

Google faces several other legal threats both in the U.S. and abroad. In September, a federal trial is scheduled to begin in Virginia over the Justice Department’s allegations that Google’s advertising technology constitutes an illegal monopoly.

[amirhamza74]

What are the advantages of digital marketing? Digital marketing offers numerous advantages over traditional marketing methods. Some of the key benefits include: 1. Cost-Effectiveness: Digital marketing is often more affordable than traditional marketing channels like TV, radio, and print. Campaigns can be tailored to fit any budget, allowing small businesses to compete with larger companies. 2. Measurability: Digital marketing provides detailed analytics and reporting, enabling marketers to track the performance of their campaigns in real time. Metrics such as click-through rates, conversion rates, and return on investment (ROI) are easily measurable. 3. Targeted Reach: Digital marketing allows precise targeting based on demographics, interests, behavior, and location. Platforms like Google Ads and Facebook Ads enable marketers to reach specific audiences that are more likely to be interested in their products or services. 4. Flexibility and Agility: Digital marketing campaigns can be quickly adjusted based on performance data. Marketers can experiment with different strategies and tactics without significant delays or costs. 5. Global Reach: The Internet provides access to a global audience, enabling businesses to expand their market beyond local or regional boundaries. E-commerce platforms and international shipping options further support global expansion. 6. Enhanced Engagement: Digital marketing channels, such as social media, email, and content marketing, facilitate direct interaction with customers. Two-way communication allows for better customer relationships and improved customer satisfaction. 7. Personalization: Digital marketing tools allow for personalized marketing messages based on user behavior and preferences. Personalization can significantly improve the customer experience and increase conversion rates. 8. Higher Conversion Rates: Digital marketing strategies like search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing can drive highly targeted traffic to websites. This targeted traffic is more likely to convert into leads or sales. 9. Better Customer Experience: Digital marketing enables businesses to provide a seamless and integrated customer experience across various online channels. Techniques such as remarketing and automated email responses can enhance the overall customer journey. hashtag#Overall, digital marketing offers a versatile, efficient, and effective way for businesses to reach and engage with their target audience, leading to increased brand awareness, customer loyalty, and revenue growth.

[mariacallous]

In 2023, the fast-fashion giant Shein was everywhere. Crisscrossing the globe, airplanes ferried small packages of its ultra-cheap clothing from thousands of suppliers to tens of millions of customer mailboxes in 150 countries. Influencers’ “#sheinhaul” videos advertised the company’s trendy styles on social media, garnering billions of views.

At every step, data was created, collected, and analyzed. To manage all this information, the fast fashion industry has begun embracing emerging AI technologies. Shein uses proprietary machine-learning applications — essentially, pattern-identification algorithms — to measure customer preferences in real time and predict demand, which it then services with an ultra-fast supply chain.

As AI makes the business of churning out affordable, on-trend clothing faster than ever, Shein is among the brands under increasing pressure to become more sustainable, too. The company has pledged to reduce its carbon dioxide emissions by 25 percent by 2030 and achieve net-zero emissions no later than 2050.

But climate advocates and researchers say the company’s lightning-fast manufacturing practices and online-only business model are inherently emissions-heavy — and that the use of AI software to catalyze these operations could be cranking up its emissions. Those concerns were amplified by Shein’s third annual sustainability report, released late last month, which showed the company nearly doubled its carbon dioxide emissions between 2022 and 2023.

“AI enables fast fashion to become the ultra-fast fashion industry, Shein and Temu being the fore-leaders of this,” said Sage Lenier, the executive director of Sustainable and Just Future, a climate nonprofit. “They quite literally could not exist without AI.” (Temu is a rapidly rising ecommerce titan, with a marketplace of goods that rival Shein’s in variety, price, and sales.)

In the 12 years since Shein was founded, it has become known for its uniquely prolific manufacturing, which reportedly generated over $30 billion of revenue for the company in 2023. Although estimates vary, a new Shein design may take as little as 10 days to become a garment, and up to 10,000 items are added to the site each day. The company reportedly offers as many as 600,000 items for sale at any given time with an average price tag of roughly $10. (Shein declined to confirm or deny these reported numbers.) One market analysis found that 44 percent of Gen Zers in the United States buy at least one item from Shein every month.

That scale translates into massive environmental impacts. According to the company’s sustainability report, Shein emitted 16.7 million total metric tons of carbon dioxide in 2023 — more than what four coal power plants spew out in a year. The company has also come under fire for textile waste, high levels of microplastic pollution, and exploitative labor practices. According to the report, polyester — a synthetic textile known for shedding microplastics into the environment — makes up 76 percent of its total fabrics, and only 6 percent of that polyester is recycled.

And a recent investigation found that factory workers at Shein suppliers regularly work 75-hour weeks, over a year after the company pledged to improve working conditions within its supply chain. Although Shein’s sustainability report indicates that labor conditions are improving, it also shows that in third-party audits of over 3,000 suppliers and subcontractors, 71 percent received a score of C or lower on the company’s grade scale of A to E — mediocre at best.

Machine learning plays an important role in Shein’s business model. Although Peter Pernot-Day, Shein’s head of global strategy and corporate affairs, told Business Insider last August that AI was not central to its operations, he indicated otherwise during a presentation at a retail conference at the beginning of this year.

“We are using machine-learning technologies to accurately predict demand in a way that we think is cutting edge,” he said. Pernot-Day told the audience that all of Shein’s 5,400 suppliers have access to an AI software platform that gives them updates on customer preferences, and they change what they’re producing to match it in real time.

“This means we can produce very few copies of each garment,” he said. “It means we waste very little and have very little inventory waste.” On average, the company says it stocks between 100 to 200 copies of each item — a stark contrast with more conventional fast-fashion brands, which typically produce thousands of each item per season, and try to anticipate trends months in advance. Shein calls its model “on-demand,” while a technology analyst who spoke to Vox in 2021 called it “real-time” retail.

At the conference, Pernot-Day also indicated that the technology helps the company pick up on “micro trends” that customers want to wear. “We can detect that, and we can act on that in a way that I think we’ve really pioneered,” he said. A designer who filed a recent class action lawsuit in a New York District Court alleges that the company’s AI market analysis tools are used in an “industrial-scale scheme of systematic, digital copyright infringement of the work of small designers and artists,” that scrapes designs off the internet and sends them directly to factories for production.

In an emailed statement to Grist, a Shein spokesperson reiterated Peter Pernot-Day’s assertion that technology allows the company to reduce waste and increase efficiency and suggested that the company’s increased emissions in 2023 were attributable to booming business. “We do not see growth as antithetical to sustainability,” the spokesperson said.

An analysis of Shein’s sustainability report by the Business of Fashion, a trade publication, found that last year, the company’s emissions rose at almost double the rate of its revenue — making Shein the highest-emitting company in the fashion industry. By comparison, Zara’s emissions rose half as much as its revenue. For other industry titans, such as H&M and Nike, sales grew while emissions fell from the year before.

Shein’s emissions are especially high because of its reliance on air shipping, said Sheng Lu, a professor of fashion and apparel studies at the University of Delaware. “AI has wide applications in the fashion industry. It’s not necessarily that AI is bad,” Lu said. “The problem is the essence of Shein’s particular business model.”

Other major brands ship items overseas in bulk, prefer ocean shipping for its lower cost, and have suppliers and warehouses in a large number of countries, which cuts down on the distances that items need to travel to consumers.

According to the company’s sustainability report, 38 percent of Shein’s climate footprint comes from transportation between its facilities and to customers, and another 61 percent come from other parts of its supply chain. Although the company is based in Singapore and has suppliers in a handful of countries, the majority of its garments are produced in China and are mailed out by air in individually addressed packages to customers. In July, the company sent about 900,000 of these to the US every day.

Shein’s spokesperson told Grist that the company is developing a decarbonization road map to address the footprint of its supply chain. Recently, the company has increased the amount of inventory it stores in US warehouses, allowing it to offer American customers quicker delivery times, and increased its use of cargo ships, which are more carbon-efficient than cargo planes.

“Controlling the carbon emissions in the fashion industry is a really complex process,” Lu said, adding that many brands use AI to make their operations more efficient. “It really depends on how you use AI.”

There is research that indicates using certain AI technologies could help companies become more sustainable. “It’s the missing piece,” said Shahriar Akter, an associate dean of business and law at the University of Wollongong in Australia. In May, Akter and his colleagues published a study finding that when fast-fashion suppliers used AI data management software to comply with big brands’ sustainability goals, those companies were more profitable and emitted less. A key use of this technology, Atker says, is to closely monitor environmental impacts, such as pollution and emissions. “This kind of tracking was not available before AI-based tools,” he said.

Shein told Grist it does not use machine-learning data management software to track emissions, which is one of the uses of AI included in Akter’s study. But the company’s much-touted usage of machine-learning software to predict demand and reduce waste is another of the uses of AI included in the research.

Regardless, the company has a long way to go before meeting its goals. Grist calculated that the emissions Shein reportedly saved in 2023 — with measures such as providing its suppliers with solar panels and opting for ocean shipping — amounted to about 3 percent of the company’s total carbon emissions for the year.

Lenier, from Sustainable and Just Future, believes there is no ethical use of AI in the fast-fashion industry. She said that the largely unregulated technology allows brands to intensify their harmful impacts on workers and the environment. “The folks who work in fast-fashion factories are now under an incredible amount of pressure to turn out even more, even faster,” she said.

Lenier and Lu both believe that the key to a more sustainable fashion industry is convincing customers to buy less. Lu said if companies use AI to boost their sales without changing their unsustainable practices, their climate footprints will also grow accordingly. “It’s the overall effect of being able to offer more market-popular items and encourage consumers to purchase more than in the past,” he said. “Of course, the overall carbon impact will be higher.”

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the year is 2048. a smiling young farmer in a power wheelchair sells me the biggest bag of muesli I've ever seen out of a market stall built from repurposed drone parts. he sees the toys in my reusable bag and insists on throwing in some homemade cat treats “on the house”. I get an email from the wind farm: they've deposited another $20 in my account for using up excess electricity outside peak hours, so I decide to splurge on some flavoured honey and boba tea. I tell the barista I feel like a billionaire today and she smiles politely and asks me what a “billionaire” is. I run into an old friend handing out free insulin packets and we spend some time catching up. I've got a new gig at the organ printing depot and she's on rotating job assignments with the Workers' Cooperative: this month is insulin distribution, last month was reprogramming robot dogs as automated planters for the pollinator farm, next month she'll be on a work crew converting the old football stadium into a greenhouse. She's been sleeping in the park (by choice, of course, the local housing co-op has tons of suites open) but the climate bureau is cloud seeding this weekend and we're expecting a lot of rain. I invite her to crash at my place. She smiles and says she would like that. Our trolley ride home is briefly halted by an impromptu pride parade and the sun is setting as we pass the ivy-covered sign advertising the golf course that once existed where my neighbourhood now stands. A friendly technician explains she's just finished replacing the faulty router on our block so we can use the public WiFi again. I start a fire in the fireplace and sort through some mail: a postcard from one of my exes in Hawaii installing carbon dioxide scrubbers that double as frog habitats, a flyer for a music recital at the rehab clinic, and a letter from International Blood Services declining my donation because they are fully stocked. I ask my Global Music Archive uplink to select a random decade, country and genre and it starts a playlist while the two of us snuggle together on the couch under a hand-knitted blanket and my cat makes biscuits on top. On TV, a newscaster says global temperatures are at their lowest point in the last 40 years. I flip channels to some standup comedian saying kids these days don't know how to conceal when they're high because there's no cops anymore. We laugh until the rain softly falling on the roof lulls us to sleep.

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