#vieforvivid

[vieforvivid]

Surrealism is a curious art. Interestingly enough, it’s fairly young in age when compared to the centuries-old classical styles and earlier forms of art.

This was a cultural shift, a movement that began around 1920, and actually, was the by-product which resulted from the side effects of WWI. Its epicenter of origin is based in Paris, where the concept was used to portray people, objects or ideas by way of the odd & unusual.

Some of the founding elements in surrealist art were largely influenced by Sigmund Freud and his theories regarding dream-analysis and the subconscious.

Today, we see this style of communication and rule of thought not only in art, but also in the application of business, and its expansion across a multitude of industries including technology, design & the strategic components of marketing and consumer behavior.

These visual renderings come from an exhibit called “The Unknown”, created by Andrea Torres Balaguer, a young Spanish artist whose purpose was to peak the curiosity of her viewers, allowing free access to an open-ended interpretation.

#VividInsights @AndreaTorresBalaguer

[vieforvivid]

SAY WHAT⁉️ - Who You Talkin’ TO: The 🗞 on the WHOs & WHATs

Seriously…If you are ever in search of the odd & unusual, go to #NYC. Find an outdoor cade, get a street side table, order a cup of coffee & just park it there for an afternoon. You’ll be amazed.

We decided to put a little spin on a phrase heard frequently in NY 📣 - “It’s not What you know, it’s Who you know” - 📣

In business, of course, having an A-list of “who’s-who” in your back pocket is always a good thing. On the flip-side, you still have the “what you know” card, which can be of great benefit if you know how to use it.

In reality, any business intending to promote goods or services to a public audience, not only must know “Who” they’re talking to, but more importantly, WHAT makes that audience TICK. ⏰ This is where we marketers or consumer researchers often come into play. It’s not a 1-2-3-GO process, but if you’re smart about it, this digging around can give you some really interesting insights that are specifically “unique” to that audience.

People LOVE to talk about themselves, so naturally, they will be curious to see what you have to say about them as well. This is where you bust out the “what you know” card. Use those #insights to put the spotlight on your audience by highlighting things that peak their curiosity - TELL THEM SOMETHING THEY DON’T ALREADY KNOW about themselves, or their environment.

We did a little digging to see what makes NYC tick. And we found out some CrAaaZzY Stuff !!!

😎 https://vieinsights.com/post/176189834578/saywhat

Follow our link for all The CURIOUS BITS of the Big Apple!!🍎🚦🚖

[vieforvivid]

Old School Moves 🎵🎺💃 VIE goes Hollywood...

😍 #LIVEitUpBaby ⭐#VIEforVivid #FredAstaire #GingerRogers 💃🕺 #VintageGLAM

[vieforvivid]

❓ The *Irony of INSPIRATION ⭐🌎

Inspirations drive us. They move us forward, continually shaping and influencing our perspectives on life, and how we interpret the world around us. Perhaps an interesting thought… Sometimes, when you look further, these inspirations uncover a fascinating irony. For example ~ Vincent Van Gogh’s🎇 “Starry Night”

We know of him, we’re inspired by him, we have even incorporated similar style in our own designs. But ask yourself, how often do we see the irony in the inspirations provided for us?

A true, but widely understated sentiment, Van Gogh was a deeply troubled young man. He couldn’t keep a job, he was severely unstable mentally, he had significant trouble maintaining relationships, he drank heavily, smoked heavily and moved constantly due to conflicts with either the landlords, or the neighbors who detested him. Most likely, it is safe to say that throughout his 37-yr. lifespan, Van Gogh probably made more landings than the British Airways. The poor man was utterly lonely, full of despair and sadly decided to end his sorrows by committing suicide. It’s a grim story indeed.

*BUT* during his life, Van Gogh produced 2100+ pieces of art, most of them during his latter years - an ASTOUNDING number for such a short time... and from someone as distraught as he.

In “Starry Night”, the prime irony here is when you realize the true context behind it. We view this painting from our perspective - a beautiful distant depiction of the evening sky above a small chapel in Saint-Remy. *However* In reality, the reason Van Gogh chose this setting is because it was one of the ONLY things he could capture through the barred windows of an insane asylum in which he resided.

🤔 To think... one of the world’s greatest influencers in the history of modern art looked out his window, from a little room, of an insane asylum, and this is was what he saw. What a crazy concept on the idea of perspective.

And so it goes... The irony continues, and thus, our inspirations derive. But one thing is for sure, although the roots of some inspirations may be unpleasant ones, we have the opportunity to transform them into beautiful, meaningful, uplifting and positive celebrations of life.✨💖

#VividPerspectives 💡 #VividInsights 🔎 #VincentVanGogh

[vieforvivid]

VIE - #Unfussed.

🌹 - Simply striking, deeply intense and strong enough to stand on its own. 🌹 - It’s Purely VIVID.

*some things don’t need alterations... #VieForVivid #VividDefined #VividLife #TheNatureofVIE 🌿 #VividPerspectives #Insight #NoAlterationsNeeded

[vieforvivid]

🔎💡 “I have not failed. I’ve just found 10,000 ways that won’t work.” - Thomas Edison 🤓

In the end, it’s all a matter of #PERSPECTIVE.💡

[vieforvivid]

Vintage advertisements are simply priceless.

#VforVintage #FashionIllustration #ClassicAds #Balmain #ReneGruau #VieforVivid

[vieforvivid]

An interesting take on student life in Australia. These are some of Andrew Fairclough’s previous work for the Insider Guides. . . #VividInsights #InsiderGuides #AndrewFairclough @kindred_studio @truegrittexturesupply #CuriousMinds

[vieforvivid]

VIVID I QUOTE - “Schiller writes in a letter of a ‘poetic mood’. I think I know what he means, I think I am familiar with it myself. It is the mood of receptivity to nature & one in which one’s thoughts seem as vivid as nature itself.” - Ludwig Wittgenstein, 1889-1951

🌹 PURELY VIVID. *Some things don’t need alterations...

#VieForVIVID #VividDefined

[vieforvivid]

TRICKS OF THE TRADE - “Behind the Curtain” 🎪

♠️ - It’s not about what you SEE. ♠️ - It’s about what you DON’T SEE.

The insider world of marketing (by design) is a bit mysterious. Ironicly, even though the industry itself is of a public nature, the true, inner clockwork of marketing is typically an “invite-only” affair. What most people don’t get to see, are all the fascinating bits - the real magic behind the scenes.

Step inside the natural habitat of the marketing industry, and what you will find is a full-on VARIETY SHOW...a completely fascinating production, whose playbill includes a number of different acts, each with their own set of writers, producers, actors, designers, photographers, etc…

Today, we’re giving you a peak behind the curtain - the inside view of one act in particular: ♣️ - “THE MAGIC ACT OF ILLUSION” - ♣️

This aspecet of marketing is all about creating illusions...Think Houdini and his disappearing elephants, or David Copperfield perhaps. A magician’s performance is solely based around the idea of creating a powerful illusion.

In marketing, creating the illusion of something is a key element in the stickiness factor of a product. These clever “illusions” are actually subtle, subliminal messages or visuals, which were carefully crafted and strategically embedded, so although you don’t “see” them, your brain picks up the message and stores it.

Everyday, without realizing it, consumers make purchase decisions based on certain “queues”. These queues are the marketing magician’s hidden tokens, previously filed in your mind and quietly working away, influencing your deductive reasoning about what you like, and what you don’t like.

On average, your brain needs about 5 touch points before settling on a purchase. More often than not, those touch points were all part of a grand act of illusion formed by the marketing and creative magicians, who knew exactly what you wanted to see. On the outside, you as the consumer, were only focused on the product. But in reality, it’s the illusive messages at play, which were working their magic all along… 🎪

Here’s a good visual example, designed by the very creative thinker and talented graphic artist/illustrator, Tang Yau Hoong. His illustrations add a bit of humor to the notion of illusion, cleverly reminding us that “things are not always what they seem...”👀🎩🐇

💡 #VividInsights #TricksOfTheTrade #InsiderMarketing 💡 #TangYauHoong #Illustrations #Illusions #VividCuriosity

[vieforvivid]

Life’s Little Luxuries...the natural beauty of the world around us.

#BeautifulThings #BeautifulPlaces #LifesLuxuries #BeBeautiful #SuprGlam #TheWondrousGlobe

(at JustFly)

[vieforvivid]

Simply striking, deeply intense and strong enough to stand on its own.

It’s PURELY VIVID. **@VieforVivid **some things don’t need alterations...

#VividLife #VividColorStories #VividDefined #Marketing #Technology #CreativeWriting #Research #Insights

[vieforvivid]

Rolling through Mid-Week ⭐HOLLYWOOD Style ⭐

🎵 Kickin’ things in gear with some Old School Moves!

https://www.instagram.com/VieforVivid/ ��#MidWeekMoves 😎#ParovStelar 🎺#VIEGoesDancing 💃