#vividresearch

[vieforvivid]

SAY WHAT⁉️ - Who You Talkin’ TO: The 🗞 on the WHOs & WHATs

Seriously…If you are ever in search of the odd & unusual, go to #NYC. Find an outdoor cade, get a street side table, order a cup of coffee & just park it there for an afternoon. You’ll be amazed.

We decided to put a little spin on a phrase heard frequently in NY 📣 - “It’s not What you know, it’s Who you know” - 📣

In business, of course, having an A-list of “who’s-who” in your back pocket is always a good thing. On the flip-side, you still have the “what you know” card, which can be of great benefit if you know how to use it.

In reality, any business intending to promote goods or services to a public audience, not only must know “Who” they’re talking to, but more importantly, WHAT makes that audience TICK. ⏰ This is where we marketers or consumer researchers often come into play. It’s not a 1-2-3-GO process, but if you’re smart about it, this digging around can give you some really interesting insights that are specifically “unique” to that audience.

People LOVE to talk about themselves, so naturally, they will be curious to see what you have to say about them as well. This is where you bust out the “what you know” card. Use those #insights to put the spotlight on your audience by highlighting things that peak their curiosity - TELL THEM SOMETHING THEY DON’T ALREADY KNOW about themselves, or their environment.

We did a little digging to see what makes NYC tick. And we found out some CrAaaZzY Stuff !!!

😎 https://vieinsights.com/post/176189834578/saywhat

Follow our link for all The CURIOUS BITS of the Big Apple!!🍎🚦🚖

[vieforvivid]

SAY WHAT?? 😲 - THE CURIOUS BITS of NYC 💡

This is Part 2 (the fun part) of our post on the WHOs & WHATs of knowing your audience. Recently, we did a little research into one of our favorite audiences, #NewYorkCity. We uncovered some doozies!!

🍎 • The island of Manhattan, originally colonized by the Dutch, who purchased this roughly 300 sq. mile patch of land for approx. $1000 in today’s money. It is now home to more billionaires than any other city in the world and was the 1st capital of the United States.

🍎 • Ironically, NYC’s nickname, “The Big Apple” comes from the south! It was a reference coined in the #1920s by a New York newspaper reporter who covered horse-racing (an extremely popular sport at the time). Only by sheer coincidence, while on location at a race in #NewOrleans, he overheard some of the Louisiana stablehands mention they were planning a trip “to visit the ‘Big Apple’.” This struck the reporter who in turn, starting using the nickname in his news column. In the #1930s, during the huge jazz craze (which btw, is also rooted from the south), the term was widely used by NYC’s popular jazz musicians who promoted “The Big Apple” as being #1 spot for the “big-time” music venues.

🍎 • If, by some miracle, you find yourself in #TimesSquare on a QUIET day, take stroll down the sidewalk between 45th & 46th St. The sound coming from the subway grates is ACTUALLY an art sound #installation by #MaxNeuhaus which was placed in the underground station back in 1977!

🍎 • NYC has a deeply rooted #American #heritage & was a primary meeting place for our #FoundingFathers. The largest battle of the American Revolution was fought where #Brooklyn stands today.

🍎 • AND, on display at the historic #FrancesTavern downtown, is George Washington’s last-remaining TOOTH! Haha!!!

🍎 • The #WaldorfAstoria, one of the world’s 1st luxury hotels, was invented in New York City. AND furthermore, the #Waldorf is responsible for creating the original idea of “the velvet rope” and its associated VIP connotation.

🍎 • NYC was the very 1st city in America to create a landscaped park. Thanks to a group of NYC’s social elite who lobbied for its establishment, the park was approved by the city in 1857, and today is our beloved #CentralPark.

🍎 • Washington Square Park has a haunted memory of the past. When the yellow fever epidemic came along in the late 1700s, it claimed thousands of lives. In order to dispose of such an enormous number of bodies at one time, city officials had to find a plot of land large enough to hold them all. Right now, lying underneath where Washington Square Park stands today, are the corpses of at least 20,000 buried souls who perished from yellow fever in 1797......YA.

And lastly, on a quirkier note, 🍎 • In 1897, the NYC Post Office decided to enhance their services by implementing a new automated form of technology, thus providing their customers with an additional option for the delivering & receiving packages. Basically, this new distribution system would send your postal items out via a tube-delivery system. This operation last from 1897 to 1953, and its very first delivery - was a cat.

#VividInsights #TheInsideScoop #NYC #FunFacts

[vieforvivid]

HAHA!! 🤪 It’s hard to believe this was said in 43 B.C. and by CICERO, of all people!! Isn’t it funny to think about how advanced we’ve become, then you read a statement like this & realize - some things never change. Actually, what’s really humorous, is the irony of it all.

Here’s a few MIND-BLOWING FUN FACTS on our Roman friend... 🙃⌛️ - Cicero, you may be interested to know, is probably one of the world’s most influential authors. EVER. His writing had a MONUMENTAL impact centuries into the future of civilization. It became the catalyst to modern language, a foundation to the principles of law, and the blueprint for grammar & our use of the written word today! - In fact, it was Cicero’s writing that sparked the 14th century Renaissance AND the 18th century Enlightenment!

Astonishing, right?!! Of course, there’s really no telling why this comment was made, being as ironic as it is. But, knowing Cicero and his wayward agenda in politics, he probably intended it that way...😉

#Identity #Branding #MakeAStatement #MarketingApplications