#this is a tumblr reddit page now

[nightguide]

theme of the song explained if you were not a boy: you lose

okay so if properly done, the kingdom of OOO belonged to Marceline, but however she knows how the throne was stimulated (belonged to her father) but somehow her sister (pink but deadly) could never have belonged to her father's rights to steal life (so he literally died) but you're seeing 'the idea of' which is how wicca was cancelled off too much that cartoon stigma was created by thought by the luminary Queen (of a modern mother in the 1990's, so it's pretty heartbreaking to challenge the gen-z norms) this is what the world looked like to a heartbroken man.

the enchiridion has a blatant setback to the Nostradamus (the sister book) which made the ice king a setback to complete the races before him (Finn's voice actor's future) so he was warned of how he would have made use to the creature of heart made a favour to him if he was broken so the Beauty and the Beast story completes this if he knew (voice actors are Muslim to persuade hope to function the body of the autistic population, so he singlehandedly made sure he can never marry of which (Finn the human) until he knew his mind (cartoon network multiverse) so his decision altered the autistic population by a mild setback on his decision on his own to make sure the autistic population was actually catered to if known for the ways 'he were to' than thinking carefully about the masses for himself as if he were one of them (like a cautious father would) cuz cartoons hurt the voices in the end if he were to alter the decisions by writers control (which voice actors do)

Marcy is a dead end. so the thought of her clock was not managing as a man you knew so if you know nepo kids nowadays, they tell you stories of how you were going to make sure people end with a conspiracy theory, but there is no end but you if you were to be yourself again (generational wealth in the 90's)

Oppenheimer (2024) is now a claustrophobic addiction if you watched how Oppenheimer reacted to the world by the Bhagavad Gita incited by purity so metaphor of the doubt and it was a cartoon island that got hit, he knew history was a giant setback to humanity to the ones who created it to play with it than to play with it than to set it up to make it all up again, so there is no in between where thoughts ran his mouth (Oppenheimer being an intuitive thinker) that had no ideals (like Wizard of Oz) so annihilation is of the thinker than the doer getting the blame so there is no do but think but that's the assholery of the voice actor taken oath again to be and let go, my blog does not proceed me as a voice actor so i took my shahada right there and now

and there you are.

everything i say next is sincere from my words as a guide than a lead, so my examples are golden to you as many as i am one with your touch, so be and it is

[akutagawas-fly]

I look at bsd tiktok after 3 years

I cry in fear, i feel like a disappointed parent; misinformation is everywhere, my brain is melting, I’m too terrified of that side of the community to say anything

I close the app and come back here

Here is safe

[aturnoftheearth]

leverage episode but it’s me and all my fellow non-facebook using lord huron fans stealing this so called fan club and all the exclusive perks they get

[flintstill]

Tumblr for the love of god stop showing me suggested posts.

It used to be every once in a while but now it feels like EVERY 3 POSTS.

If I wanted that (which I don’t), I would use the For You feature—which I don’t.

I want my dash filled with posts of the people I followed on purpose, not another feed created by a fucking algorithm.

If I wanted that I would be on those other shitty apps and not on beloved tumblr. Don’t ruin this

[crunchworldsupreme]

Hello, please send me the forums and online resources you've used. I want to make a big list.

Criteria: You've found it helpful at some point. It's relatively specialized. Any category. "Online resource" is purposely vague. Magazines, wikis, blogs, etc. They don't have to be obscure.

[dockaspbrak]

sorry for being so chronically online the last week im sick rn and very bored haha;

[classycoffeecat]

okay but WHY is supernatural STILL trending

[dennisboobs]

bro, i'm straight-up not having a good time

[lilbittymonster]

Hey staff, if you really think that Tumblr is difficult to use why aren't you making a step by step guide and introduction on how to use the site instead of trying to change literally every functionality of the site, therefore making it even more difficult to use?

"This is what a reblog is. It's the double arrow symbol."

"This is what a like is. It's the little red heart."

"This is how you can utilise the queue feature."

"This is where your drafts are."

"This is where you can find people and tags to follow that are relevant to your interests."

"The default position should always be that the user does not know how to navigate the application." How fucking belittling. If I knew that a corporation had such a low opinion of its user base I would never touch the website. This is not how you attract new users, staff.

"Additionally, we need to ensure that when people search for content relevant to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey." Well it sounds like you just need to fix the search function that's been broken for years. That the user base has been complaining about and been begging you to fix for years. Seems real straightforward to me.

Your entire section under principle 3 makes it sound like you just want to turn tumblr into a twitter clone. Literally nobody on this site is asking for this. If I wanted "collapsed reblog chains" or "interactions with individual replies" I would just go to twitter. The limitations on interaction within reblog chains are limitations that staff has already implemented themselves. You shot yourselves in the foot with that one. How is joining a conversation on tumblr difficult? Every single user has the ability to reblog and tag posts no matter what. This has been the most basic function of the site and you want to take that away? How does this benefit anyone?

Concerning creators: "The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard, perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators." What is this nonsense. There's no resource limit on how many creators can be supported.

How do you think those blogs got popular in the first place? They didn't spawn in with a 100k followers, they grew over time by users circulating their content and by tagging their work to be found by interested parties. Again, this could be solved by 1) fixing the very broken search function and 2) explaining to users both new and old about how to properly tag their works and also how to have their tracked tags show up on their dashboard! I've had my feed set up like this for years so I'm seeing content from creators I do not follow but are still relevant to my interests. Isn't that what you explicitly stated you want?

This entire release is a mess and self contradictory and completely out of touch with the needs and wants of the user base. Any and all backlash is deserved for this.

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.

[eggshellsareneat]

Alright, I think I like tumblr now.

A pun post crossed my dash, and I reblogged it with an equally bad pun in return. A couple of my followers find it funny, it's a good day for everyone.

That was on July 7th.

Virality on Reddit was entirely algorithmic. You could garner a couple crossposts, but the success of a post was entirely dependent on whether or not it hit r/all--the main page of Reddit. If your post does that, it's immediately exposed to 10x the number of people and immediately gets upvoted.

On my pun post, I get a couple reblogs. And those reblogs get a couple reblogs--nobody really adds any content to the post, it just gets a couple reblogs here and there.

There's a specific chain of reblogs that I'd like to focus on. The most popular post on this chain has about 25 reblogs on it. Half the posts have three reblogs or fewer. Five posts in this chain have just one reblog total.

But the reblog chain keeps going. And going. It breaches containment many times over. And finally, after a chain THIRTY SIX posts long, at 9:30 AM, July 22nd this morning, it hits a popular account.

99% percent of the people who have seen the post--virtually unchanged from how it left my dash--have seen it because it was curated by 36 different people. That's insane to me.

None of those 36 people know that they're part of this chain. They saw a post, reblogged it, and moved on. If any one of these people had not reblogged, the post would have a fraction of the impact it has.

And yet, after two weeks, the post has effectively hit the main page of tumblr. It was picked up, only because people liked it enough to show it to their followers. There were no algorithms necessary.

You really, truly, cannot get this on any other website.

[indefiniteavatar]

So basically, in a case about him shoving money at someone so they shut up about him. . .he can’t shut the fuck up himself. I would say something clever and funny here, except the sad part is that this is just so normal in current politics that it’s just. . .not hilariously absurd behavior anymore? Not to say that it’s not absurd - it is beyond such, but it is just. . . predictable, I suppose.

I guess this is how I feel about politics lately? Either I get mad at everything or I try to laugh at everything and normally that works because politicians usually aren’t so tragically stupid so very often, but now I just kinda have to chuckle at the particularly eyeroll worthy things like this, and try to ignore everything else or my brain will explode.

[marciaillust]

the way tumblr is trying to distance itself from being a blogging platform is fucking. infuriating!!

like do you not know this is your strength!!! I want to be able to visit other people’s pages that have been CUSTOM MADE for their purpose!!! ARTISTS HAVE LINKS AND TAGS FOR THEIR ART!!!  COMMUNITIES AND HELP/TUTORIAL BLOGS HAVE TAGS FOR SPECIFIC QUIERIES!!! WRITERS CAN LINK ME TO THEIR STORIES!!! IT HELPS BOTH THE POSTERS AND THE CONSUMERS TO MODERATE THE EXPERIENCE TO THEIR LIKING!!!!

SENDING PEOPLE TO THAT UNSLIGHTLY “BOARD” OF A “BLOG” THAT APPEARS NOW WHEN YOU CLICK THE NAME OF THE BLOG INSTEAD OF SENDING YOU TO THE ACTUAL BLOG IS SUCH A DUMBASS MOVE? IT DOESNT EVEN ALLOW LINKS!!! I CANT DO SHIT ON THERE!!! I CANT FIND WHAT IM THERE FOR!!!! IT MAKES ME NOT WANT TO USE IT!!!!

TUMBLR IS/USED TO BE THE MOST FLEXIBLE AND THAT WAS ITS BIGGEST MERIT!!! YOU HAVE ONE OF THE BEST TAGGING SYSTEMS AND YOU WONT LET ME USE IT TO ITS FULL POTENTIAL!!! 

YOU CAN FOSTER COMMUNITIES, YOU LET PEOPLE KEEP MULTIPLE SIDE BLOGS WITHOUT HAVING TO SIGN IN WITH A DIFFERENT EMAIL, YOU ALLOW VIDEOS AND AUDIO AND +4 PHOTOS PER POST!!!! TWITTER CANT HAVE THAT!! TIKTOK CANT HAVE THAT!! REDDIT CANT HAVE THAT!!! FACEBOOK CANT HAVE THAT!!!

IM SO SICK OF THIS TWITTERIFICATION!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

[micer2012]

a reflection on MatPat's plagiarism

Hello, my name is Della, or micer2012, and 2 years ago Game Theory plagiarized three Tumblr posts of mine, making a video that now holds almost 6 million views.

My posts explaining his plagiarism made their rounds on Reddit, Tumblr and Twitter, but despite the Hermits and Pooka commenting on it (generally in support of me or saying they don’t know enough details about the situation to say either way), MatPat and his team have never owned up to anything, and no mention of my name is present on the video. The one Reddit post they made denying it (which was made before my detailed takedown, which they have never responded to (though the mods on the r/GameTheorists Reddit were kind and made sure it stayed up)) didn’t even mention me by name, just referring to me as “a tumblr user”. (Though one of the screenshotted comments in the body of the post does say my name)

This experience was baffling, but it’s overall had a positive impact on my life. r/Hermitcraft gave me a Golden Apple Award (post of the year, 2021). My inbox was filled with excited fans, wanting to ask me questions or pose their own theories, far more than the hate I got. (Though the hate I got from Game Theory fans was VERY funny. I wondered why none of them gave me shit about saying “MatPat misgendered Evil Xisuma” before realizing none of them read that far into the post.)

And getting on a more personal, and much more important note, I met most of my current online friends through this, including my partner. It helped me grow closer with my irl friends as well and gave me an entertaining story that I tell whenever I have the chance. It was one of the first things in my life that really made me feel like my talents, my autistic hyperfocusing and analyzing of things I love, could be valuable. Useful. Exploitable. It blew my mind that MatPat thought an autistic kid’s ramblings about a Minecraft Youtube joke character were good enough to steal. To put an audible sponsorship on. To get 6 million views off of.

And that’s why I’m writing this post, this update years later. As you might’ve been able to guess, Hbomberguy’s Youtube video on plagiarism reopened this wound. It was really hard for me to sit through, it took days of pausing and taking breaks, because I had experienced everything he was talking about firsthand. 

In my 10 page long takedown post, I wrote about how his rewording of my sentences made him say things that were incorrect, just like Filip did. The content farm production style that made big companies like Cinemassacre take one creator (AVGN/MatPat) and turn him and his content into a brand, a voice that reads out scripts by other people with other opinions/theories, is a history shared with Game Theory. What really hit me was Harris talking about how big creators only do this to people they think they can get away with doing it to. How they view their victims as lesser, as not deserving of their words, repackaging them as their own to give to an audience that can gain from hearing them, but deserves better than to have to listen to the original victim.

That’s the thing, I 100% think a video version of my theory to expose to a bigger community than “Evil Xisuma Fans on Tumblr” is a great idea!! Near the end of the video Harris talks about how video adaptations of things could be a great market, even an accessibility tool, and I completely feel that about my posts. I wrote them quickly assuming the reader was someone well versed on Evil Xisuma lore, after not even watching most of the CarnEvil series, and the diagrams I made to explain them are even less comprehensible. Harris makes a joke that I completely agree with, 

“I’m sure some of my videos would do very well if someone translated them into English.”

I don’t think I would’ve ever made my posts if I didn’t have autism, and a special fixation on Evil Xisuma and Hermitcraft. I made them because I felt the character was being done an injustice, and because I wanted to share with other superfans this theory that might explain it away. I do think that MatPat plagiarizing me was ableist. I used to wonder a lot if this would’ve happened if my posts were articulated better, if they had been peer reviewed, if the posts themselves had been spread to a wider audience before MatPat made his video. At one point when the discourse was fresh (before I had the time to write out my 10 page rebuttal), a bigger YouTuber (100k subs at the time) messaged me and started talking on Discord, interested in possibly making a video on the discourse, but I think my style of typing and general enthusiasm drove him away. You can tell by a single look at my blog (or my original 3 posts!) that I don’t usually type like this. This post you’re reading now has been peer reviewed and edited, and took me hours to format correctly. That video could’ve been huge, the entire outcome of this MatPat situation would probably be much different.

I also used to stress a lot about “being the one who ruined Evil Xisuma’s story”. If you didn’t know, to me S8 Evil Xisuma’s story got wrapped up pretty quickly and unsatisfying (in my personal autistic opinion). (though this might’ve been due to s8 being experimental and ending early with moon big) There was no real culmination of the plot points and arcs going on, and I don’t want to blame myself, but when Xisuma said on stream (when the MatPat thing was first going on) that he didn’t want to focus on the discourse or draw more attention to it, it makes a lot of sense to me that he just wanted to wrap it all up as quickly as possible. For a while I beat myself up about it, of ruining the story of this character I love, but it’s not my fault. If anyone’s, it’s MatPats, but I don’t think it’s useful to just blame someone else. That’s how the story ended up going, and that’s fine. This is Evil Xisuma we’re talking about, their inconsistent lore is what made them such an interesting character. And notably, Pooka made an animation with an awesome culmination of Jeff, the Dreamer, Evil Xisuma, and his own sona’s story, and it makes me so happy to watch. Whatever Pooka does is of course his own choice, but I’m glad he got to give this personal story his own ending (if it is an ending, and not just the start of a new chapter!). 

Typing this all out and getting it off my chest has made me feel a lot better. For a while I wanted to make my OWN video essay about Evil Xisuma’s lore and CarnEvil’s lore, actually going episode by episode to explain it instead of just assuming you knew as much about Evil Xisuma as I did. That idea is still not off the table, but MCYT isn’t something I’m that into right now. Maybe if something else comes out about Evil Xisuma I’ll get back on it, but for now I’m fine with letting that go. But I want to make other videos, share other theories and analysis… if I have the freetime I’d love to make YouTube videos, and if I don’t have the time I’ll continue posting to my tumblr and infodumping to my friends. Apparently my infodumping is valuable enough “content” to steal! Writing this out has made me feel a lot better though, I’m really glad I got it out.

If anyone ever wants to talk to me about the things I’m obsessed with, or reach out to me as a source in a bigger discussion about Game Theory or other channels, my inbox is more than welcome :] Thank you for reading! 

Sincerely, a tumblr user.

[paskariu]

ok i didn’t think i had a huge problem with using reddit but i actually feel kinda anxious and really want to check it which ?????????????

was i actually addicted??? i don’t even feel sad for my old account i just want to scroll so badly

[falmerbrook]

There are too many characters in elder scrolls. You get attached to some random npc that shows up in one random ass quest and never again, and now your trawling through the stale crumbs of tumblr and ao3 for any morsel mentioning them. I went to reddit. REDDIT. I guess I'll just read their wiki page for the 10th time because what else is there.

[timeflow]

good evening reddit users, welcome to the website. not seen one of these that tells you how to make this website bearable so here goes

starting off with dashboard settings you want to turn off endless scrolling (it slows down the website after a while of scrolling), turn off shorten long posts because one of the main things about this website is the total lack of a character limit (as an alternative to this setting, you can press j to skip to the next post on the dashboard if the current one is kind of long). turning on timestamps is convenient because it allows you to check when a post was made (don't get me wrong: this website absolutely LOVES reblogging old posts, but there are times when it's worth checking if a post has very old news in it)

turn off best stuff first right away. one of the main reasons cited for joining tumblr is because "there is no algorithm". this is not entirely true, we have one but we routinely turn off anything algorithmic that staff adds. turning off best stuff first means your dashboard will be reverse chronological no matter what, and turning off based on your likes and stuff in your orbit will get rid of the rest of the algorithmically-recommended content that appears on your dashboard

following tags is nice because you will occasionally see posts with tags you follow sprinkled into your dashboard. this is considered good because it's almost always recent, I personally recommend turning on include followed tag posts and just following a bunch of random tags that you think could be interesting (characters, media, topics, whatever)

this one's a more personal thing but I would absolutely turn off any community labels because tumblr staff has recently been just putting a bunch of random posts under this despite being entirely sfw. if you ACTUALLY want to filter content, then go to filtered tags:

unlike the community labels which are put arbitrarily by staff, tags are put on by the actual users and so you can MUCH more reliably filter out content you don't want to see by putting filtered tags. this also works for any kind of content unlike the community labels, meaning you can just filter out stuff that you don't want to see (a particular character, a particular piece of media, a certain topic, anything you want really)

turn on custom theme immediately. the standard view of tumblr.com/url will give people who are not logged in a forced login wall, meanwhile url.tumblr.com will not. by doing this you also get access to your post archive at url.tumblr.com/archive, which lets you look through your posts more easily (the search function is awful). the main benefit of this, however, is that you get to have a custom look to your blog: going to edit theme brings up a menu that allows you to customize your css, add pages to your tumblr blog, etc. all very useful stuff

it's also worth taking the time to consider whether or not you leave your liked posts and list of blogs you follow public (most people have likes turned off, following is also commonly turned off but I personally don't care about others seeing who I follow)

turn off the let people blaze your posts. blaze basically allows you to pay money to show a post to a random group of people by paying money, suffices to say that allowing others to blaze your posts without your consent will inevitably lead to one of your personal posts getting blazed by some prick and now hundreds of people have seen it

asks are one of the main ways of interacting with blogs so absolutely turn them on. whether you allow anons is your choice, anonymity allows people to say nice things without feeling embarrassed about how everyone knows who said that, but it also allows people to send hateful stuff with no consequence.

submissions are like whatever. I personally leave them on but in my 5 years of having this blog I've been submitted to twice.

to close off this post I'll leave my personal thoughts on reblog etiquette:

reblogging is great. reblog the fuck out of anything. does the post amuse you slightly? reblog it. go wild

that being said please don't put anything in your reblogs unless it's like a really important comment. your comment will be immortalized forever if someone reblogs the post from you and on popular posts I have to constantly go back a couple years to get rid of an annoying comment like "LOL THIS IS SO FUNNY" because that person didn't realize that their addition was wholly unnecessary

if you DO want to add something to say your thoughts on the post in a quiet voice that doesn't get permanently added onto the original, consider talking in the tags of your reblog. this is considered nicer since when the post is reblogged from you your tags are not going to stick around. there is also this process known as "peer review" in which if your tags are sufficiently funny one of your followers (or sometimes a random person browsing the notes of the post) will screenshot/copy and paste your tags into a reblog, which is a much more natural way of having your comment added into the post

tags are also nice to use or organizational purposes. clicking on a post with a certain tag on your blog will show you every post with that tag on your blog allowing you to find posts later, alternatively you can go to url.tumblr.com/archive/tagged/[insert tag here] to a similar effect.

that's all I have to say on this subject. have fun on our glorious website

edit: oh yeah also unfollow staff. it will make you look normal 👍