#compared to like. instagram or tumblr or reddit. actually reddit could give them a run for their money but i guess there’s something about

[aturnoftheearth]

leverage episode but it’s me and all my fellow non-facebook using lord huron fans stealing this so called fan club and all the exclusive perks they get

[commander-kirschtein]

attack on titan social media headcanons

how i think the 104th would use social media in a modern!au (includes eren, mikasa, armin, jean, marco, sasha, connie, historia, ymir, bertholdt, reiner & annie) - mac

masterlist

eren jaeger:

most used app: snapchat

still does streaks on snapchat - over 600 day streak with jean and to keep it going they just send insults to each other.

has the most cracked screen, it’s literally hanging together but he refuses to get a new screen until it no longer works.

would leave the house with 14% battery (this makes me incredibly nervous but eren knows he’ll be able to charm his way into someone giving him their charger.)

mikasa ackerman:

most used app: instagram or tumblr

mikasa should be hired by the fbi or something - give her a name and she will find all their social media pages.

i’m not sure what it would be but she’s definitely part of a fandom of a tv series or music group which is why she spends so much time on tumblr.

unlike eren, she actually has a case to prevent her screen from smashing - it would probably be one of those clear ones with flowers on the back, and she’d put in a polaroid picture of her and her friends in the back of it.

armin arlert:

most used app: youtube

he hasn’t got many posts on his instagram but a few of some pretty landscapes and a couple of group photos of him and his friends. his profile picture is of him, eren & mikasa.

literally could spend all day on wikipedia. he goes to google something but then falls down a rabbit hole. 

vsauce? asap science? random reddit videos? sign armin tf up. 

jean kirstein:

most used app: twitter or spotify

does gaming live-streams with eren. people watch not to see gameplay but to see the entertainment that is jean and eren’s competitive arguing (they play a lot of call of duty, mario kart, but also minecraft when they’re actually on good terms with each other)

gets into heated arguments with people on twitter. they go on forever because jean likes to have the last word/tweet.

you know those people that always have their headphones in? jean is that kind of person. he’d be sneakily listening to music during class (let’s be real he’s definitely got airpods.)

marco bodt:

most used app: instagram (& whatsapp because he’s in a lot of group chats)

the best hype man. comments on all of his friends selfies telling them how gorgeous they look.

he sends motivational quotes and wholesome memes to all of his friends which are always appreciated.

marco’s the one to put together group chats and ensure that arguments in them are smoothly resolved (eren and jean are usually the culprits.)

sasha braus:

most used app: tiktok

definitely makes very chaotic tiktoks/tweets that just blow up and end up on popular pages that repost to instagram.

her and connie would spam group chats with memes and selfies with stupid filters on. sometimes they’ll just target one person in particular (always jean) and they end up getting kicked or blocked.

her instagram captions tend to be random quotes and inside jokes from her friends (mainly connie) much to the confusion of everyone else.

connie springer:

most used app: instagram

has a private account on instagram just to post embarrassing pictures of his friends.

goes into conspiracy theory facebook groups just to troll the people in them.

out of everyone, the most likely to have games on his phone. when he’s bored in the car or during class he’ll just start playing geometry dash or temple run.

historia reiss:

most used app: tiktok

you know she’s got a tiktok with 100k followers. tiktok dance trends, makeup tutorials, look books - she does it all.

loves pinterest so much. gets a lot of outfit/home decor ideas from it - it’s likely that there’s a ton of photos of her on pinterest as outfit inspiration.

types !! like !! this !! and uses these emojis: ✨🌸💖🥰 way too much.

ymir:

most used app: facetime

half the time she’s on her phone is going to spent spent facetiming historia i can’t lie.

i personally hc that ymir in a modern!au would play either the bass or drums and i can just see historia begging to post a tiktok of her playing that then blows up - ymir would be so nonchalant about it but inside she’s dying of excitement.

probably has every group chat she’s in on mute - occasionally will lurk to see what’s going on, would only ever join in the conversation if drama was going down in which she’d send a gif of someone eating popcorn.

bertholdt hoover:

most used app: youtube or discord

likes to watch those reddit story time videos. would spend a good few hours watching them without even realising what the time is.

has 0 posts on instagram. cannot do any insta stalking of him (unless you looked through his tagged photos and find the ONE selfie he ever took with reiner.)

does a lot of gaming and uses discord to talk to his gamer friends (probably plays more story based/quest games compared to eren and jean - maybe like the last of us & skyrim!!)

reiner braun:

most used app: instagram

at least two shirtless pictures of him on his instagram (and way more if you’re on his private snapchat story - he likes to make it known that he’s at the gym. )

uses ‘lmao’ so much to the point he says it out loud not just over text

for some reason these emojis (👍👏👋💪) make me think of reiner ?? instead of replying ‘okay’ or ‘bye’ you just get ‘👍👍’ or ‘👋👋’

annie leonhardt:

most used app: spotify

follows so many cat accounts, she’s considering making her own to post pictures of her cat.

out of everyone, likely to be the person who uses social media/her phone the least, it probably overwhelms her quite a bit so unless she’s messaging someone (or looking at cats,) it’s unlikely to see annie on her phone.

does listen to a lot of music on spotify though - she’s got a study playlist, a playlist for when she’s at the gym, songs to listen when she’s just chilling at home - her spotify wrapped every year is pretty impressive.

BONUS:

spotify or apple music?

spotify: jean, mikasa, bertholdt, ymir, reiner, annie, sasha, historia

apple music: eren, armin, marco, connie

who sends memes into group chats?

eren, jean, sasha, connie, reiner

how long do they take to reply to messages?

replies instantly: marco, historia, sasha, connie, reiner

leaves you unopened for 3 days but then replies: eren, jean, mikasa, armin, bertholdt

leaves you on read: ymir, annie

who has the highest screen time?

eren, historia, sasha

[cindylouwho-2]

RECENT NEWS, RESOURCES & STUDIES, June 2019

Welcome to my latest summary of recent news, resources & studies including search, analytics, content marketing, social media & ecommerce! This covers articles I came across from May 31 to June 21, although some may be older than that.

(Unfortunately, a few of this edition’s entries were lost somehow, & I could only remember one of the missing, so if you know of an article/post that should be included, please let me know, & the piece will be added here as well as to the next post.)

My busy few months are now mostly over, so I will have more time to get working on this Tumblr, new blog posts & the new forum I want to start; expect more frequent updates starting in July. 

TOP NEWS & ARTICLES 

Shopify is going to run fulfillment centres for its US customers within the next 2 years. “Right now Shopify will offer early access for merchants who ship between 10 and 10,000 items per day, and by the end of the year the company aims to offer two-day shipping to 99 per cent of the United States.” They announced other plans at the same time, including better shop tools. 

If you have your own website, conversion rate optimization is something you should be looking at. Why? Because “[a] simple tweak on a landing page can double or even 10x that page’s conversion rate” which can be much easier to do than doubling your traffic. [Note that this is not a short article; it’s a full guide.]

Matching searcher intent is a crucial part of great rankings. This long article tells you pretty much everything you need to know on making that happen with your content, with real examples for their site. 

Mary Meeker released her annual internet trends report; shorter summary here. “If you're looking to connect with the next generation, you should be maintaining at least some awareness of gaming culture, which is where attention is increasingly shifting.” “Some 51 percent of the world — 3.8 billion people — were internet users last year, up from 49 percent (3.6 billion) in 2017...E-commerce is now 15 percent of retail sales. Its growth has slowed — up 12.4 percent in Q1 compared with a year earlier — but still towers over growth in regular retail, which was just 2 percent in Q1...Customer acquisition costs — the marketing spending necessary to attract each new customer — is going up.

ETSY NEWS

Etsy retired several of its Support/Help email addresses, including support@etsy.com, all without any official announcement. 

You can now link photos to variations - but only with one variation, not both. 

Etsy’s annual report for 2018 is out; I didn’t see much new here, but if you catch something, please leave a comment or send me an email so I can add it to this summary. [They actually mentioned “abilities” in their list of things they accept diverse ranges of, but as usual, they only give any details about gender, race/ethnicity and sexual orientation. Disability is invisible for them.]

A new bunch of US states will have state taxes charged for online sales as of July 1. 

Ryan Scott will be Etsy’s new Chief Marketing Officer as of June 24. 

SEO: GOOGLE & OTHER SEARCH ENGINES

Google broke with tradition & decided to warn SEOs about the core search algorithm update that started rolling out on Monday June 3 and ended on the 8th. There are multiple reports of some UK news companies taking a hard hit while others picked up visibility. It’s still too early for much comprehensive analysis, but here is a summary and another more recent one. 

At the same time, Google also rolled out an update that increases site diversity in search results, often limiting each website to 2 entries in Google’s top pages. Think of it as Google's approach to “clumping”. They insist it is separate from the core algorithm update. Early analysis finds that it didn't change much for most searches. 

Websites sometimes rely too much on Google traffic, which is dangerous whenever they change something (i.e., daily). Here are 5 ways to make your site/pages more resistant to algorithm updates. 

Most decent SEO tools cost some money to get the full value, but here is a list of 55 free tools including keyword research, stats, linking, and technical tools. (Some have paid versions as well, but just ignore what you don’t need.)

SEO sometimes requires stating the obvious; check out this tweet with a graphic from an SEO conference. 

Rand Fishkin did a major review of clicks from Google search, & found that nearly 50% of US google searches result in a click (often questions such as weather, or spelling). Only 45% led to clicks on non-paid links, & non-Google companies. But “for every click on a paid result in Google, there are 11.6 clicks to organic results. SEO is far from dead.” Search Engine Land did a TL;DR (too long; didn’t read) summary here. 

Fishkin also has some good insights on making a profit through SEO. [video and full transcript] I think the point about having a strong profit margin is really important - it is going to get more expensive to sell online as time goes on. Etsy is not the only provider trying to squeeze more pennies out of its customers. (Fishkin’s whole push lately is that you must be a known brand to survive; I am reserving judgement on that for the moment.)

Most blogs haven’t done their SEO correctly, but you can fix that. [video & full transcript]

Hate it when your site/business gets mentioned online, but they don’t link to you? There are ways to get other companies to link to you. 

The latest Google mobile search redesign has folks pitching fits about how ads now look like organic search results. For your own website & other sites where it is possible, make sure you have a favicon that stands out from paid ads. [If you Google “CindyLouWho2″ on mobile, my blue fossil coral avi shows for my website & this Tumblr blog.]

Voice search isn’t taking off like people thought it would, although around 30% of Americans use virtual assistants regularly. 

Is audio SEO going to be a thing? Dr. Pete looks at Google’s decision to post podcasts in search results. 

CONTENT MARKETING & SOCIAL MEDIA (includes blogging & emails)

Facebook announced its move into cryptocurrency with Libra, which will launch in 2020. 

Contrary to some reports, it seems that fewer people are using Facebook regularly. While time spent on FB drops, Instagram in particular is seeing more interaction. 

Getting the right image sizes and dimensions is really important for each platform; here is an infographic on all image sizes for Facebook. 

“[T]he right time for you to post on Facebook will be different than the right time for someone else to post on Facebook.” A summary of multiple studies on the topic, with tips on using your Facebook Analytics to narrow this down for your business. 

After banning mass messaging earlier this year, WhatsApp is prohibiting sending newsletters through the app as of December. 

A decent guide on using Twitter for your business. “...tweets with images get 150% more retweets”.

Thinking of running a Twitter chat? Here’s a complete guide, including Hootsuite templates. 

You can get new content ideas from Reddit. “Reddit.com saw 542 million visitors in March 2019 alone.”

Pinterest is expanding its shopping program, now called Pinterest Partners, to provide more shopping opportunities on the site. 

A study of the 500 top-followed Pinterest accounts shows that home decor is most popular among influencer topics. [infographic with text.]

Short video platform TikTok is still showing rapid growth. “Digital wellbeing is more important than it has ever been. Since tech companies started optimising for user engagement, the user is unable to escape the app. You will always feel dissatisfied when you close the app, because the notifications keep on coming and the content never seems to end. To us it seems, TikTok has taken this idea to another level and built the user experience to deliberately create addiction.“

ONLINE ADVERTISING (SEARCH ENGINES, SOCIAL MEDIA, & OTHERS)

Using Google Ads for your website? Make sure you avoid these 7 common mistakes. 

Google now allows you to target people who are “regularly in your target locations” - but it doesn’t really define how they calculate that.

Instagram Shopping is most popular with younger people (at least in the UK).

Good tips on improving your Amazon ad effectiveness, especially cost-effectiveness.   

Some tips on Microsoft Audience ads, and how to get the most out of them. It includes some good general tips, like looking at your profit margin. 

Facebook produced an infographic on how to best create FB ads, especially, for mobile. 

STATS, DATA, OTHER TRACKING

Google has purchased analytics company Looker; Etsy uses the platform already. 

The Google Search Console is now giving users 90 days of data for some reports. 

Here’s a new WordPress plugin that tracks clicks on pdfs on your site through Google Analytics. 

ECOMMERCE NEWS, IDEAS, TRENDS

Paypal has developed “a customizable e-commerce platform”. 

Amazon has extended 1-day Prime delivery. Their ability to do that largely depends on how they are taking control of the shipping methods used, moving away from using other big companies. 

Amazon closed Spark, its social media competitor, and it redirects to a page of customer-curated collections. 

Some Goodwill stores are now selling thrift items on online platform OfferUp.

Opinion article: is feature-driven retail preventing people from buying?

BUSINESS & CONSUMER STUDIES, STATS & REPORTS; SOCIOLOGY & PSYCHOLOGY, CUSTOMER SERVICE

Human brains like stories, which is why you should use them in your marketing. “Stories do another thing: They trigger the release of this neurochemical called oxytocin, which is known in some circles as the love drug. About 10 years ago, all we really knew about oxytocin is that it’s released when, say, a mother is with her baby. But what we’ve discovered since then, through the work of neuroscientists like Dr. Paul Zak, is that stories trigger the release of oxytocin in much the same way.” 

Sell luxury goods? The market is changing as younger people make up a larger chunk of the core. Millennials will make up 50% of the market by 2025. The article has some interesting stats on the luxury resale market: “Overall 45% of true-luxury consumers participated in the second-hand luxury market, and more than one-fourth (26%) have bought pre-owned goods”  which is a trend some luxury vintage sellers might want to watch.

Generation Z prefers personalized content & isn’t as worried about privacy as older generations. 

US adults now spend more time on mobile devices than they do watching tv. Much of that time is spent on mobile apps instead of browsers, & audio (podcasts & music streaming, mostly) accounts for a large chunk of time spent. 

US retail sales grew by half a percent in May, less than predicted. 

MISCELLANEOUS 

As the US looks at starting an antitrust case against Google, articles are reminding the government what other countries found, and what they should be looking at now. Businesses big & small have filed complaints. 

The Google Cloud outage on June 2 that took down YouTube, Snapchat and Shopify among other sites points to the need for everyone to have a backup system. [Remember, Etsy is also moving all functions to Google’s cloud.]

Sick of writing product descriptions? Imagine if it was your full-time job, and you didn’t have any hand in making or curating the products.

[eunicedunkley18-blog]

22 Social media site Advertising Solutions For Local business

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