#they're going to the market ^_^

[ministarfruit]

father of three

[shesnake]

the problem with mainstream fictional media today is it is predominantly made for people who don't like fictional media all that much

[bakuhatsufallinlove]

Let's talk about Jump GIGA

Jump GIGA covers, 2016-2024. Volumes are published (left to right per row) as Winter, Spring, Summer, and Autumn releases, with 2018 and 2019 briefly breaking the pattern by having three Winter and three Summer volumes each. 2023 has an Early Spring volume in addition to the standard four.

So, people have pointed out that the 2024 Spring cover is, uh, not like other covers.

But I've only seen comparisons to other MHA GIGA covers and MHA Weekly Shonen Jump covers. Out of curiosity for what GIGA's typical marketing aesthetics might be, I put together a comparison between all of Jump GIGA's covers to date.

And, um. Some things stand out, to say the least.

First, let me clarify what Jump GIGA even is: it is a seasonal magazine from Shonen Jump, published separate from Weekly Shonen Jump. SJ is an absolutely massive brand and they have a number of magazines serialized outside of the most well-known weekly magazine.

The content of Jump GIGA is primarily made up of one-shots and spin-offs. From the beginning, a lot of the appeal has been the cool cover illustrations which showcase special merchandise that comes with the purchase of GIGA. Usually the cover also promotes big things going on related to the WSJ series, like movie events, new games, or special figurines for sale.

The marketing aesthetic has been clear from the start: the cover consists of one core illustration and a number of ads surrounding it. Most often you get a cover illustration of a protagonist, and then ads and merch for other series, e.g. Food Wars protagonist cover with One Piece film promotion and Haikyuu!! merch.

The purpose of this marketing direction is pretty obvious. Spin-offs and one-shots are not likely to generate a ton of interest consistently, so they lure people in with the cool covers and tempting limited edition merchandise of the series they already know and love. In this way, highlighting one series with the cover and different series with the merch makes sense, because maybe somebody doesn't care about Food Wars, but they definitely want those Haikyuu!! stickers, stuff like that.

Starting from 2020's Autumn volume, you can see a shift. For the first time, basically all of the merchandise is for the cover series. The Demon Slayer manga had already ended five months earlier in May, but a two-chapter spin-off was scheduled for release in WSJ during October. This GIGA was released exactly one day before the second chapter was published and it capitalizes on the hype.

After this point, only MHA and Jujutsu Kaisen dominate the cover and the merch in quite this way, with Black Clover getting attention last volume as a way to highlight the fact that it actually switched syndication from WSJ to GIGA.

Anyway, most commonly the cover illustration is a solo shot of a core cast member (usually but not always the protagonist), and if it's not a solo, it's a big cast illustration.

Only a few covers focus on two characters, and usually it's a crossover as opposed to characters from same series sharing the limelight.

Here we've got Food Wars' protagonist with the main characters from Dr. Stone and Act-Age.

The two covers most similar to the Izuku & Kacchan cover are 2022 Winter and 2023 Autumn.

Winter depicts the main trio of Blue Box in a seasonally-appropriate aesthetic. Not gonna lie, this one kinda makes me laugh--Blue Box is a romance and sports manga, and even though Christmas has a romantic air to it in Japan, instead of depicting any sort of like, hesitant but hopeful romantic energy between the heterosexual couple that actually get together later in the series, they focus primarily on the two girls being cute with the guy is a wee footnote? I mean, all right.

Meanwhile, Autumn depicts one of the protagonists with the series antagonist with a typical cool action style. I'm not very familiar with JJK, but I hear these two have got Some Drama going on, so, there's that.

The merch itself has also evolved over the years. Stickers and posters were present early on, but they have since expanded to decorative folders and now acrylic stands and coasters. 2021 Summer sees the first time the cover illustration is marketed as merch, with the Jujutsu Kaisen cover included as a decorative folder.

Right after that, the Kacchan cover of 2021 Autumn is included as a poster alongside earlier covers featuring Todoroki and Izuku.

2023 Summer's cover is a huge, wrap-around MHA cast illustration and it was published three days after chapter 396 came out, strategically timed to highlight the big shift in the final battle as Ochako vs Toga ends and All Might vs. AFO begins. Merch includes a decorative folder of the wrap-around cover and character motif stickers.

And then we get this!?

A duo cover illustration where the cover art itself has been merchandised to hell and back!?!?

Acrylic stand and pin set!?

Double-sided coaster showing bkdk greatest hits!? With volume 29's river scene cover!?

There's also a double-sided poster featuring the Spring cover with the ninth popularity poll art and a decorative bag with the anniversary art. The cover art itself is plastered all over the volume, front, back, and spine, apparently a total of 19 times.

I honestly don't know what to say about this. It feels wild that this is actually what the cover is. Obviously it is a huge marketing push in anticipation of season 7, and Izuku and Katsuki are the most popular characters, but. it just feels... unique.

In the course of Jump GIGA's publication, this direction is kind of unprecedented. Genuinely no one could have expected this. This seems to be the first time there's been this much merch for a cover. And it was a solid fucking move, marketing-wise--it's sold out basically everywhere, everyone is talking about it. And even people who don't follow the series or ship these two can't help but comment on how strikingly romantic it looks!?

I don't know how much say Horikoshi had in what the cover was, but damn it sure feels like he drew this with immense affection. I kind of wonder if he personally pushed for it to be these two, rather than the typical solo shot, cast shot, or even a protagonist vs. antagonist shot.

I'm KO'd, man. idek if this post is useful to anybody I'm just on my hands and knees here.

Everybody knows what we're all here for, and it's these cute boys finally getting their happy ending.

EDIT NOTE: I gathered much of the information and many, many of the images in this post from a fan-made Jump Database. I neglected to say it properly when I first posted this, but special thanks to the very dedicated people who maintain that website!

[autisticrosewilson]

It's been bugging me for a while that we have so many canonically queer characters now but none of them ever DO anything! It's like after they get two characters in a queer relationship they just never give them any conflict after. We didn't ask for more representation because we wanted that character to no longer have interesting stories outside of a queer identity we wanted you to stop queer baiting us.

I know that word gets tossed around a lot, but there is very strong evidence for TimKon, StephCass, and GhostBat where they practically confirm it but they never say anything explicitly. Supersons were literally shown to live together, co-parent Lizzie, and were explicitly paralleling other canon couples last week.

But it's too much for Kon AND Tim to be queer, so they gave Tim a civilian boyfriend that he never has any conflict with and all of the build up and tension that comes with trying to clone your dead teammate 99 times and being a hair away from making out for like 8 years.

Robin AND Super boy couldn't be canonically queer so they aged Jon up and then gave him a civilian boyfriend he never has any conflict with all while parading them around in elseworlds because they knew fans were upset about the lost potential.

Even Harley and Ivy fall victim to this in a different way. I love that they're canonically queer! I just wish that at least Ivy got to keep some of her villainy. I don't think they should have to compromise being menaces to society with being queer.

And it's related but I hesitate to call it queer baiting... what's going on with Dick Grayson. He gets confirmed bi in a non canon video game but he has more pride covers than Tim. Like you can't dangle an extremely queer coded character in front of us and then just never make it canon. And I'm tired of one off implications too. We deserve better representation than a one liner played off for a joke (Batstantine this is about you I fear) but they won't because they know full well they won't do a damn thing with him after.

You wanna know what we should be striving for? Midnighter and Apollo. Messy their whole run time, uncompromisingly interesting whether they're together or not, happily married with a daughter, and yet continued to be unerringly bad ass. John Constantine, with all of his shameless flirting and raunchiness. Grace Choi and Anissa Pierce. The pining, the break ups, the make ups. Obsessed with them.

Joey Wilson!!! You want someone whose already canonically queer who Dick has a lot of tension with? He's right there! The son of Dick's arch Nemesis. Both of their willingness to go over people's heads to protect them. Joey's ability to completely take someone's free will (and his deliberate and spiteful choice not to) vs. Dick's constant fight for independence (and his willing surrender to the pull of his family). Dick's unwillingness to communicate his feelings or experiences with literally anyone ever paired with Joey's uncanny ability to read him like a book. Are you joking. The mess, the tension, the INTRIGUE!!

This got away from me but I want my queer characters to be interesting again pretty please.

[blueskittlesart]

deeply refreshing to see someone critical of Swift who also like, genuinely likes her. Like i'm neutral to positive on her, but the online discourse has been absolutely rancid. flipping between "Taylor Swift has never done anything wrong ever and she's a fucking genius" and "Taylor Swift is the worst lyricist of all time and also a bad person" is exhausting, so thank you for like. nuance or something lmao

not to make it serious for a sec but i genuinely think that being able to like things that are bad is really important. like I think that it's an important skill to be able to look at something and see what you personally enjoy about it and then take a step back and acknowledge that objectively it's flawed. and to also be able to acknowledge that liking something isn't necessarily an identity or a moral stance. and i think that fandom space in general could really benefit from more people taking the time to learn how to do that. it's okay to like things that are bad

[royalarchivist]

I say this in the kindest way possible, but I think this style of prose is more appropriate for a personal account rather than an update account. I have no idea who's being talked about half the time. 🥲

[ Tumblr meme via @mikaikaika ]

[no-passaran]

"We need more weird art" you can't even handle musicals because the story is told through music and dance

[front-facing-pokemon]

[sheydgarden]

Pocket Golems, 2019 - present

each golem is a one-of-a-kind, hand-sculpted figurine based on the Jewish legend of the golem (גולם), a mythic monster made of clay or stone and given life in order to act as a protector. ranging in size from approximately 1-2" tall, these golems (the Hebrew plural is "glamim") are made of polymer clay mixed with wood ash to replicate stone. they were created to be portable, personal guardians: a reminder of our connections to the mystical side of Judaism and to the stories of our past, or a symbol of Jewish resilience and resistance in a difficult present. each golem holds a blank scroll that can be customized by the owner with any of the following: the name of something or someone you want to protect, a quotation from scripture, an intention for your future, a secret, or a wish.

Etsy 

[thelaurenshippen]

I spent a chunk of yesterday making a bunch of these trope memes for atypical's shows and when I tell you I BLANKED on how to describe a show I spent the better part of my twenties writing...

I'm really curious, TBS listeners, what tropes/identifiers/hooks would you use to get someone to listen to the show?

[bonefall]

it is healing to come onto this blog and see basic respect for diasbility after being in other corners of the fandom and reading the words “snowkit could never be a warrior because he wouldnt know what anything is. he wouldnt even know what a clan is because nobody could explain it to him” said in full seriousness

Im..... That statement is so ableist I cannot even imagine the worldview you'd need to have in order to come up with that.

They really think the only way anyone learns anything is through verbal-speaking-words-noises? No one has ever observed something before? Not even once?

This is beyond touching grass, this person just fell out of the fucking Jurassic Period when all they had was ferns and stegosaurs.

I just...

OH YES. I remember my first day of Society Lessons as a hearing person, where the everything was explained to me. Via Audiobook. FIRST they spoke and said, "you are standing on the ground." It was a life changing revelation, and the world began to spin.

But it did not stop.

THEN they said, "there are fingers on your hands." The sensation of flesh and bone crackling into existence is indescribable, but I did not yet know pain, until they told me, "that hurts." I began screaming immediately.

And yet... it continued.

They explained so much. Chairs. Tables. Walls. The sky. Frogs. Ionizing radiation. Breathing. I was told all of it, in one sitting, and only then did I understand. Only when my ears were bursting with normal hearing knowledges, did they begin... my final test.

A strange wall-chair-finger emerged from the sky-of-the-wall, stood on the ground several times, until it was in front of me. A second one came behind it, this one slimmer. The audiobook gave these things names;

Human. Father. Mother. Door. Walking. It was completely impossible to know what these things were until that very moment.

I watch a human dip a hook into water and produce a fish, and I recall my Society Lessons where they called that "fishing." I am decked in the face by a nefarious hooligan, and I have only the audiobook to thank when I know I have been "punched" by a "bad guy." It was only the magic of verbal-speaking-words-noise that made me understand that there are "other people" and that they "do stuff."

Sometimes, even, in "groups."

Before the Society Lessons Audiobook, I knew nothing. I was pure, innocent, uncorrupted by concepts such as "parents" and "door." I am grateful every day that there is no such concept as "being shown things" or "simple logical reasoning" or "looking."

Blessed be those amongst us who escape the horrors of the Society Lessons Audiobook. I pray that you never learn what anything is. Be free! Free as a bird, which also knows nothing and famously cannot learn. 🤗

DEAF/HOH FOLLOWERS I'm losing my mind do you want me to bump a 'Hearing Disabilities Herb Guide' to the top of my priorities? Something you can use to bludgeon whackadoodles like that. This is ridiculous

Obviously not a MEDICINE guide but like; common causes of hearing disability in clan cats. Accommodations for hearing loss vs congenital deafness. Actual difficulties of not having that sense Clan-by-Clan. Debunking of misconceptions like... not being able to learn APPARENTLY.

[the-bishops-cardinal]

Some silly elden ring sketches I've done.

[spursthatjinglejanglejingle]

I am begging gay people to realize that Disco Elysium lacking a canon relationship between Kim and Harry is not a bad thing or something the fandom needs to "make up for". The game would be much worse thematically if the flirting and longing actually went anywhere, the whooleee point is that everyone in Martinaise is sick with nostalgia or half beaten to death by their need to keep hoping for something better.

I find their relationship interesting too but it's infuriating watching people who can't enjoy media without shipping the characters in it try to bring up not having a romance option with Kim as a criticism.

[yonpote]

Ok I absolutely think there are legitimate reasons for them to want to keep their relationship secret but at the same time...from a marketing perspective they must know that making it ambiguous and dropping little hints and things for us to decode keeps us engaged right? Like they're very aware of how we think and what we are saying about them. I also found it a bit strange how when Dan was solo he was constantly talking about sleeping around and acting like he was single but as soon as he and Phil became a duo again, that completely stopped. I'm having so much fun with this new era that I don't really care if all the phan baiting is just for marketing or not, and I do think they're actually together. I just don't think that we should ignore the fact that keeping their relationship a mystery is not just good for them personally but for business too.

personally i loathe discussing their actual relationship as a marketing strategy and i would like to think that they do not do that but you do you i guess.

[golden-snackoos]

Heeelppp

help meee

heeeelp

[oopsallmabari]

....why are the youtube comments so mad lol don't y'all like to have fun. don't we like to have fun here