#my life on tumblr
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I want an audio search bar that excludes Stopify results
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What if life wasn't so hard ?
#daily thoughts#daily diary#relatable quotes#what if#my life on tumblr#feelings#feeling empty#everything is a lot
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Maybe I'm a cynic but here's what I'm getting from this, and it's not great:
Tumblr is probably going to start even more vigorously restricting site access to users who are not logged in, even on personal blog pages (they have started doing this, with the non-dashboard url being turned off by default, and the way a few posts of scrolling will bring up a blocking screen). This will destroy the ability to use tumblr as an actual blogging platform.
Tumblr is going to lean more heavily into algorithmic feeds, meaning that our dashboards are probably going to be interspersed with more "recommended" posts pushing bullshit we did not ask to see into our feeds to "deliver the most engaging content".
Replies/reblogs are going to be reworked and flattened. They say this is to make conversation threads less confusing, which in theory I'd be all for, but I'm not sure I believe that this will be implemented in a way that is friendly to how people actually use the site. It might make it harder to get a good overview of post notes. So, not terrible but I am wary.
Tumblr has confirmed above that they will be attempting to remove duplicate reblogs from your following feed, meaning that you won't be able to see from looking at your dashboard when/if your friends have reblogged a thing.
All of this, of course, is being done to try and increase "engagement" and sign-up metrics at the expense of their existing userbase, because in our current economy a product cannot exist in a static state, it has to chase the numbers to the bottom.
Fuck capitalism and this site, honestly. They have such a good thing going at the moment where this website is an actual usable platform and they're rushing to "capitalise on it" by enfuckening what's good about it.
Tumblr’s Core Product Strategy
Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.
The Diagnosis
In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience.
Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content.
To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.
Our Guiding Principles
To enhance Tumblr’s usability, we must address these core guiding principles.
Expand the ways new users can discover and sign up for Tumblr.
Provide high-quality content with every app launch.
Facilitate easier user participation in conversations.
Retain and grow our creator base.
Create patterns that encourage users to keep returning to Tumblr.
Improve the platform’s performance, stability, and quality.
Below is a deep dive into each of these principles.
Principle 1: Expand the ways new users can discover and sign up for Tumblr.
Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up.
We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.
Actions & Next Steps
Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.
Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.
Principle 2: Provide high-quality content with every app launch.
We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.
The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.
Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant.
Actions & Next Steps
Deliver great content each time the app is opened.
Make it easier for users to understand where the vibrant communities on Tumblr are.
Improve our algorithmic ranking capabilities across all feeds.
Principle 3: Facilitate easier user participation in conversations.
Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.
Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.
Actions & Next Steps
Address the confusion within replies and reblogs.
Improve the conversational posting features around replies and reblogs.
Allow engagements on individual replies and reblogs.
Make it easier for users to follow the various conversation paths within a reblog thread.
Remove clutter in the conversation by collapsing reblog threads.
Explore the feasibility of removing duplicate reblogs within a user’s Following feed.
Principle 4: Retain and grow our creator base.
Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.
Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.
The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.
It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.
Actions & Next Steps
Get creators’ new content in front of people who are interested in it.
Improve the feedback loop for creators, incentivizing them to continue posting.
Build mechanisms to protect creators from being spammed by notifications when they go viral.
Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.
Principle 5: Create patterns that encourage users to keep returning to Tumblr.
Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.
Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.
Most importantly, our messages should be thoughtful and should never come across as spammy.
Actions & Next Steps
Conduct an audit of our messaging strategy.
Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.
Identify opportunities for personalization within our email messages.
Test what the right daily push notification limit is.
Send emails when a user has push notifications switched off.
Principle 6: Performance, stability and quality.
The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.
Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.
Improve quality: deliver the highest quality Tumblr experience to our users.
Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.
Conclusion
Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.
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Unconditional love isn't a free pass to hurt me.
#quotes#writing#poetry#positivity#thoughts#spilled poetry#spilled thoughts#spilled words#spilled writing#my thoughts#spilled truth#spilled feelings#spilled ink#ink#posts on tumblr#my posts#dark academia#light academia#aesthetic#love quotes#self love#love#romantic#life#feelings#emotions#deep thoughts#sad thoughts#relationship quotes#creative writing
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limited perception.
find me on instagram!
#ohhh this one felt like coming home#pure experimentation no references speedrun#art and creativity and catharsis i missed you#anyway don't ask me what this one's about. let a slag live her life#art#illustration#my art#artists on tumblr#digital art#digital illustration#sketch#bethfuller#artwork
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"you're the writer, you control how the story goes" no not really. i wrote the first sentence and then my characters said "WE WILL TAKE IT FROM HERE" and promptly swerved into an electrical fence.
#now im watching their whole lives fall apart on google docs#i dont know whats happening but by god im excited to see where it goes next#writers on tumblr#writerscommunity#writeblr#writing#bookblr#creative writing#writing life#writers and poets#novel writing#my characters#original characters#writing stuff#fanfiction#darkacademia
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Purple blood. Super telling curve lol.
i recently noticed that @ jetblackcode created a really interesting tool that lets you see your tumblr stats, one of which is a comparison between the number of notes you've gotten on all your posts to the entire userbase! so, i figured a fun reblog game would be to put in your blog and tag which color you got:
i've colored the buckets on the histogram so that it's easier to tell where you landed on the graph rather than just using numbers ^_^
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#wisdom#typography#graphic design#old photograph#old illustration#vintage photo#vintage illustration#strawberry#strawberries#quote#quotes#collage art#digital art#botany#plants#vintage#positive#life#my art#spilled ink#spilled words#spilled thoughts#art#artists on tumblr#mental health#multimedia art#reminder#berry#inspiration
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Do you know this queer character?
Castiel is Queer and Agender or Genderfluid, and uses varying pronouns based on presentation!
#opening pandora's box with this one i've been blissfully unaware of supernatural my entire life and I don't really want to start but#the history of supernatural on this blog already is rough please have mercy#this is the most specific i'm willing to get with labels on this one#8 people submitted him dear lord#castiel#cas spn#castiel spn#spn#supernatural#tumblr polls#fandom polls#poll#queer#agender#genderfluid#varying pronouns#he/him#she/her#they/them#live action#lgbtqia#do you know this queer character
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I'm not sure I believe that 95% of people on this site who call themselves prison abolitionists are actually prison abolitionists.
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Okay this is great but hey OP @fatestayyuri can you please credit my boyfriend @ericvilas who made the original post this is based on. Thanks lol
I made this like 2 years ago so now that I found it in my hard drive I’m chucking it out into the wild like a live grenade
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#writing#words#quotes#writers on tumblr#poetry#introspection#creative writing#deep thoughts#feelings#thoughts#my thoughts#photo quotes#relatable quotes#relatable#love quotes#spilled poetry#spilled thoughts#spilled writing#spilled ink#spilled words#mine#life quotes#vent post#sad thoughts#sad quotes
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At this point I feel so disconnected from everyone else and it's starting to get to me .
#daily thoughts#feelings#feeling disconnected#empty#sadness#daily diary#my life on tumblr#relatable quotes
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OMG the backstory behind the whole boop thing is amazing.
#boops#april fool's day#which is still more than 2 hours away by my clock#but this is too good to wait#life on Tumblr#committin' crimes that start with R
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#quotes#writing#poetry#positivity#thoughts#spilled poetry#spilled thoughts#spilled words#spilled writing#my thoughts#spilled truth#spilled feelings#spilled ink#posts on tumblr#my post#literature#aesthetic#motivation#reminder#reality of life#peace#heartbreak#love#life#deep thoughts#sad poetry#romantic#artists on tumblr#art#creative writing
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Wild Life, amiright?
#wild life#wild life smp#life series#wild life fanart#trafficblr#digital art#artist on tumblr#mcyt fanart#my art#oh boy here we go#ldshadowlady#goodtimeswithscar#jimmy solidarity#grian#mumbo jumbo#skizzleman#pearlescentmoon#zombie cleo#scott smajor#impulsesv#geminitay#joel smallishbeans
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