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beastmarketing · 2 years ago

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Mastering the Art of Landing Pages Top Tips for Higher Conversions

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Mastering the Art of Landing Pages Top Tips for Higher Conversions

Tips for Creating Effective Landing Pages

In the world of digital marketing, landing pages are crucial for converting website visitors into leads and customers. A landing page is a standalone web page designed to convert visitors into leads or customers by collecting their information through a form. The ultimate goal of a landing page is to encourage visitors to take a specific action, such as filling out a form, making a purchase, or subscribing to a newsletter.

In this article, we will discuss tips for creating effective landing pages that will help you improve your conversion rates and achieve your marketing goals.

Set clear goals and define your target audience Before you start creating your landing page

it’s important to set clear goals and define your target audience.

Ask yourself what action you want visitors to take on your landing page and who your target audience is. This will help you tailor your messaging and design to appeal to the right audience and guide them towards the desired action.

Keep it simple and focused Landing pages should be simple and focused

with a clear and concise message that communicates the value proposition of your offer. Avoid cluttering the page with too much information or distractions, as this can overwhelm and confuse visitors. Use short paragraphs, bullet points, and images to make your content more digestible and visually appealing.

Use eye-catching headlines and images Your headline and images

are the first things visitors will see when they land on your page, so make sure they are eye-catching and attention-grabbing. Use a headline that clearly communicates the benefit of your offer and use high-quality images that are relevant and engaging.

Make it mobile-friendly More and more people

are accessing the internet on their mobile devices, so it’s important to ensure your landing page is mobile-friendly. Use a responsive design that adapts to different screen sizes and make sure your page loads quickly on mobile devices.

Use social proof and testimonials Social proof and testimonials

are powerful tools for building trust and credibility with your visitors. Use customer testimonials, social media mentions, or awards and recognition to show that your offer is trusted and valued by others.

Include a clear and visible call-to-action

Your call-to-action (CTA) is the most important element of your landing page. It’s the button or form that visitors will use to take the desired action, such as filling out a form or making a purchase. Make sure your CTA is clear and visible, and use action-oriented language that encourages visitors to take the next step.

Test and optimize your landing page

Creating an effective landing page is an ongoing process of testing and optimization. Use A/B testing to experiment with different headlines, images, and CTAs to see which variations perform best. Use analytics tools to track your conversion rates and identify areas for improvement.

In conclusion, creating effective landing pages requires a clear understanding of your goals and target audience, a simple and focused design, eye-catching headlines and images, mobile-friendliness, social proof and testimonials, a clear and visible CTA, and ongoing testing and optimization. By following these tips, you can improve your conversion rates and achieve your marketing goals.

refernces

Eisenberg, B., & Quarto-vonTivadar, J. (2021). Call to Action: Secret Formulas to Improve Online Results. New York: Thomas Nelson.

Gaudreau, J. (2019). 7 Tips for Creating a Killer Landing Page That Converts. Entrepreneur. Retrieved from https://www.entrepreneur.com/article/332407

Kharel, R., & Gurung, B. (2021). The Impact of Landing Page Design on User Experience: A Systematic Review. IEEE Access, 9, 161583-161593.

Odden, L. (2021). How to Optimize Landing Pages for Higher Conversions. TopRank Marketing. Retrieved from https://www.toprankblog.com/2021/02/how-to-optimize-landing-pages/

Patel, N. (2021). The Definitive Guide to Landing Page Optimization. Quick Sprout. Retrieved from https://www.quicksprout.com/landing-page-optimization/

#customer conversion #digital marketing #landing page assets #landing page best practices #landing page best practices 2022 #landing page brief #landing page conversion #landing page conversion rate #landing page conversion rate benchmark #landing page copywriting #landing page design #landing page elements #landing page meaning #paid advertising #Marketing #SEO

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sosadraws · 2 months ago

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WARNING: LOUD MUSIC (starts at 0:07, to save you all from he jumpscare) AND RAPID/FLASHING IMAGES. Also Land of The Lustrous Spoilers I guess.

All this thinking about AMVs reminded me of this thing I made for a local con back in 2022. I made this two (or three??) days before the deadline and YOU CAN TELL, but I still like some bits where I could play more with the editing and such.

The watermark it's for the event it was made for. It didn't get in because I sent it too late, and I didn't save a version without it, so 😬🤷

#land of the lustrous #lotl #houseki no kuni #hnk #hnk phos #phosphophyllite #kongou sensei #hnk adamant #anime amv #my art #(??? I mean I colored the manga pages and edited it so I guess it counts)

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doctorsiren · 1 year ago

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added 6 more hours to my sad/soft piano/soundtrack playlist on spotify

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sweetandglovelyart · 10 months ago

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Knightfall in Dream Land - Page 6

Meta Knight begins his long fall to Popstar’s surface and passes by some familiar faces on the way down.

#Kirby #Kirby fanart #my art #comic #Meta Knight #Dark Meta Knight #Sailor Dee #Taranza #sorry it took me so long to finish this page but it’s finally done #I hope that the title of the comic makes sense to everyone now #I called it Knightfall in Dream Land because the knight fell into Dream Land lmao #the parts of the comic set in the present are occurring around the time of Return to Dream Land #so the gang hasn’t met Taranza yet and isn’t aware of Floralia’s existence #but since Meta has a long fall to the surface I’d imagine he’d probably crash through Floralia on the way down and pass by the mirror #I tend not to give specific ages/age numbers to Kirby characters in my fanart/fan AU #the first reason for this is that different characters probably age at different rates since they’re different species #and the second reason for this is that I don’t see years between game releases equating to years passing for the characters #I mean just look at Adeleine she’s still a kid in Star Allies even though that was released almost two decades after Crystal Shards lmao #instead of giving characters specific ages I headcanon them as being in certain age ranges #so in the present Kirby Bandee and Sailor are all kids (and Bandee and Sailor are a bit older than Kirby)#I also see characters like Gooey Adeleine and Ribbon as being kids too #while characters like Taranza Susie Magolor Marx and the Mage Sisters are young adults #and characters like Meta Knight Dedede Daroach Captain Vul and Hyness are older adults #but in the parts of the comic set in the past Meta Knight and Dedede are young adults and Taranza is a kid #and Kirby and the Dees are babies #the older spiders shown here with Taranza and Sectonia are OCs of mine who are their mothers #their names are Lady Theraphoza (Taranza’s mom) and Queen Rachnia (Sectonia’s mom)#I’m giving Taranza some backstory since HAL refuses to tell us anything about him except he’s sad about Sectonia lmao #this post has too many tags but maybe I’ll make a separate post with my Spider Lore #Knightfall in Dream Land

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leroibobo · 1 year ago

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afaq khoja mausoleum and mosques in kashgar, east turkistan. the complex was built in the 1640s.

the mausoleum houses the body of muhammad yusuf khoja, a central asian naqshbandi sufi master who played a role in spreading sufism both in the region and in china proper. it also contains the remains of five generations of his family including the famed political figure afaq khoja.

#east turkistan #architecture #interior #worship #muslim #nmenam #my posts #interesting how central & east asian islam has roots in perisan traditions. i mean it makes sense since it got there via land trade #but yeah for contested areas i use the country/area names listed on the 'native language''s wikipedia page #and the uyghur one calls it east turkistan. so

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magnusmodig · 2 months ago

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||. finally going to bed thinking about lore - keeper asgardians . thinking about how intelligence and wisdom are one of their favored traits. thinking about how thor is the best of every asgardian ideal . thinking about how he is wise . thinking about his street - smarts . thinking about how he is also knowledgeable in legends , lore , and folktale. he is adaptable . he takes this knowledge , adapts to it , and crafts himself into something stronger. he is ever growing , and one of those ways is how he seeks out knowledge , and knows well to keep a sharp mind on the tales told by word of mouth or written on a page.

#(ik loki is book - smart and all that and good for him)#(i think it's clear that thor absolutely relies on loki to have increasingly /niche/ knowledge about things esp where magic is concerned)#(but i don't think he relies solely on loki to obtain and retain that knowledge. because thor also seeks it out.)#(in the first film /he/ is the one to educate jane - an astrophysicist - on the truth of the nine realms. he's able to TEACH HER-)#(-about the alien world she truly lives in. that was all him.)#(in TDW it's shown that heimdall taught thor about the convergence himself and that thor was very knowledgeable about how it works)#(in that same film he's shown to have a deep understanding of asgardian history - taught by odin himself in some respects.)#(he's ALSO very familiar with the hall of knowledge where the tree is and commends jane for picking it up so fast.)#(he's /also/ able to instantly deduce that what is hurting jane is foreign to earth. aka alien. aka something cosmic like HIM)#(i can't remember off the top of my head how they narrow it down to the aether but he was clearly already on its trail)#(and that's just /his movies/.)#(in avengers 1 he's instantly able to tell that there's a bigger foe at play behind loki's attempted siege of earth.)#(he's also the one to have extensive personal knowledge of the infinity stones in avengers 2)#(anyways all of this to say is that thor is INCREDIBLY intelligent and nobody gives him credit for that and it makes me mad.)#(just because he doesn't talk about it the way someone like tony stark or bruce banner do doesn't mean he's not right up there with them-)#(-and honestly probably /surpasses/ them bc he's so friggin old and literally alien.)#(but he lets them do their thing and only corrects them when they actually need it bc he LIKES to see them learn and be smart and cool)#(that's their thing!! good on them. he loves to see his human friends thriving. eveniftoasgarditsrudimentaryasallhell)#(anyways thor is smart and yes this includes book smarts and i WILL throw hands about this.)#( ooc . ) — stories that leap from the page .#( headcanon . ) — glory to the man who toils for his land . may it ever prosper .#(not even hc tbh it's just fact)

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faebriel · 1 year ago

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and you caused it (a fic scrapbook)

a collection of written scenes, outlining, notes and art as a sequel to my fic cause most of us are bitter over someone.

In which Niki has a terrible secret, Puffy just wants to move on, Tommy sneaks into casino parties and Wilbur learns to deal with anger being justified. Or - the one thing they don’t warn you of, when dropping nuclear warheads on old friends, is fallout.

31.2k words of angst, hurt/comfort, niki struggling through a self-imposed redemption arc, wilbur and niki fighting through the worst argument they've had possibly ever, techno and niki having their worst argument ever, tommy acting as the server's cassandra, and pandora's box being opened. niki-centric, with a heavy dash of rainduo - although techno, tommy and puffy also have their moments in the spotlight.

oh, and a happy ending. eventually.

chapter 1 - is bitter there?

wilbur does his very best to be a good friend. niki continues to have issues with making apologies. a casino opening party is attended, and a few well-kept secrets find their way into the light.

chapter 2 - at least i have nothing

arguments are had. roommates are invited to crash on an attempted murderer’s metaphorical couch. more emotionally intense conversations are had over l'manberg’s skeleton corpse, and niki is once again alone.

chapter 3 - sugar, milk and molasses

a prisoner goes free, niki and tommy try (and miserably fail) to get along, and some breaking and entering is committed. just out of curiosity, y'know.

chapter 4 - everyone there is, all together now

three important conversations are had, and niki comes home.

chapter 5 - but i'm forever missing him

resolutions are made on phil’s verandah, wilbur finally understands how horrible it would be to die in a ravine underground, and once-old friends are made new again. niki, again, finds herself baking a cake.

#dsmp #dsmp fanfic #nihachu #niki nihachu #wilbur soot #rainduo #idk whether to tag other characters in a tumblr post v in ao3...but know techno and tommy feature big here too #anyway!! wanted to put together a landing page for this fic. thank you for the love on chapter 5 it means a lot to me <3 #my fics #OH and the chapter titles. kind of a last min addition :]#1. someone is crazy (jonathon coulton) 2. at least i have nothing (saint motel) 3. molasses (the hush sound)#4. all together now (ok go) 5. youth (daughter :])#and you caused it tag

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altschmerzes · 8 months ago

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For the word game: style and/or happen and/or down

style, from the aro buck 911 fic, "never been in love"

It’s a basic information page, kind of a 101-style set of definitions from a website about different orientations. The top of the page informs the reader that it is explaining to them what ‘aromantic’ means. Buck swallows hard and scrolls a little, taking in a few words at a time. It’s a little difficult to process, because his vision seems to be fuzzing a little, static building in his ears and his heart pounding in his chest.

happen, also from "never been in love" but a little earlier on

“She keeps getting on me about my girlfriend.” He makes a face, then amends the statement. “Well, getting on me about the fact that I don’t have one. She thinks I should be dating somebody, and keeps bringing it up, just over and over. What happened last time I saw Taylor came up, and she just- I don’t know why it’s so important to her that I have a damn girlfriend, you know? And I don’t know how to tell her, at least not in any way that she’s ever going to listen to and leave me alone about, that I just- I don’t want one.”

down, from chapter 10 of "wriggle up on dry land" the baby jamie ted lasso fic

She raises an eyebrow at him, and she shifts in a moment from paging through the paper while sipping her tea and meandering around the table – more fidgety in her down time than just about anyone else Roy has ever known – and then all of her attention is focused on him. It’s amazing how she does that - it’s like in a single moment Roy’s sister switches off and Dr. Kent switches on.

#gav gab #THANK YOUUUU THIS WAS FUN #i am now at at least 1k in all my papers #abubblingcandle #i am tryng so hard not to make that part of never been in love hugely clunky and awkward to read lmao #buck is reading a few links that he was sent and i'm not just like #reproducing a bunch of 101 pages i promise #i am trying so hard to rescue the 'buck learns what aromantic means' part of this fic from being like.#idk cringe and weird i dunno #WORKING ON IT #fic: never been in love #fic: wriggle up on dry land #writing liveblog #ask box games #gav answers

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icewindandboringhorror · 3 months ago

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Recent game related things .. hrmm...

#I do like the inconsistency of the first map. that is actually something older but that I re-found and added to my Game Reference stuff #so that when characters reference where they're from I can be accurate. I like that the whole map is kind of shifted up that way. Where the #actual south part doesnt even count as the south since its Too Far and Scary lol. and if you say you're from 'the north' thats basically #like.. one single continent. Though some people do make distinctions like 'north midlands' or etc. still. I like the ways that common #language isn't always precisely accurate like that. and thinking about why a culture would classify things a certain way or etc. etc.#The inventory page is so funny to me because it's literally just the BASe like.. sample layout just to make sure it works properly with 0 #actual design into it. just colored rectangles thrown together in MS paint. but what if I like... left it like that.. what if all the other #art in the game and UI is like stylized and fully matching BUT the inventory/journal/etc. screens I just left as plain colored blocks #with random misalignments and black spots and etc gjhbhjj... It looks unfinished in a Funny Contrast way to me.#the wordcounts are just like... my past few days of writing.. I am still not getting 2200 words a day done or whatever I needed. I'm lucky #if it's even half of that .... tee hee.. :3c I do also keep having appointments and other things going on but..grrr...#The full map of the area is probably not necessary but I thought it would be more realisitc if people were able to reference things. Like i #you have people all living in a city area probably at some point someone might mention a neighboring city or some landmark nearby #or etc. so I thought having at least the basic names of what's around for reference would be sensible. A side character mentioning #'oh yeah I don't live here full time I just travel from Marisene sometimes' or whatever makes it seem more like a Real #Fleshed Out Place than people just making vague references like 'the river' or 'i come from a city nearby' or 'i went to a place somewhere #around here' or 'the other city' or etc. lol.. Especially since global cities/global areas are weird as they operate almost like an #independent country within their walls. so it's like a micro country inside of another country usually. just plopped down in some agreed #upon plot of land that won't be too disruptive to the main country around it. That could get very complex depending on the cultural and #political backdrop of where they're placed (though obviously they try to choose the 'easiest' areas possible for it). Asen is a very mild #country without much history of conflict or anything so it's fine. But still interesting that Sifeh and the entire branched out global area #border three other districts of Asen. Which means like 3 times the local representitives you'l have to negotiate with for some major change #or anything. I think one of the 'random characters you can find around the world and have short discussions with just to make the area #feel more populated and real even though theyre not actual important npcs' is going to be a guy who actually serves on the council that #handles running the global areas and he's like.. some perpetually exhausted middle aged elf running around with a clipboard or whatever #ANYWAY...... hrgh... still trying to write when I can....#I WISH so badly that I had the scope for a simple character creation menu and all character interactions would allot for the background #of your player character. And also to have a simple day night cycle where places in the world you explore/people you talk to during the day #have new options or dialogue at night.. BUT alas... I already am so behind on everything as is lol.. aughhh... T o T #As the worlds number one Needless Detail And Complexity Enjoyer i must dilligently prevent myself from adding additional complexity

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teaandinanity · 1 month ago

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What OTP True actually does: shows fics that have ONLY that relationship tag. What OTP True would do in my perfect world: automatically filter out every fic that has any of the attached character tags for the OTP showing up in ANOTHER relationship tag.

#when I say OTP I fuckin' mean it #and almost 10% of the stuff for this fandom that are tagged with my OTP #ALSO INCLUDE MY NOTP #which involves ONE OF THE PARTIES IN THE OTP IN QUESTION #which yes I can fix by going through and filtering aggressively #and yes I have bookmarked an aggressively-filtered version of my pairing tag #but sometimes #a bitch would like to be able to use the landing page followed tags to check out what's new and shiny #without going 'CHRIST no WHY IS THAT EVEN SHOWING UP FOR ME--' four times before I get the filters back to an acceptable level #in conclusion today is not the day I start screaming and biting people in the fandom square #and I would like sympathy and gentle headpats in recognition of the self-control required to achieve that #ao3

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franeridan · 1 year ago

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tbh i think oda meant to reach wano and make it all about zoro the same way he reached whole cake and made it all about sanji. I mean like, at the very beginning, back when he made him japanese and then said "there is a country that's one piece's japan, btw, and that's not where zoro's dojo is" - I think that's why his original backstory is so simple, it was supposed to follow the same trend as luffy's and sanji's and turn into this whole grand thing once they reached wano and discovered that he's the only direct descendant of one of the last daimyo and also of the greatest samurai ever lived, those are great bases to start some form of conflict on? tbh? and also directly mirror our finding out that sanji is some form of prince himself, but then instead we got to wano and the only thing we found out on page was that kuina's relatives were from there, and everything about zoro is revealed in a sbs family tree with oda going "I don't think I'll ever say this in the manga at this point so here". Imho what happened was that oda wanted to form some kind of conflict between zoro's family rights/what was expected of him in wano and his belonging in the crew, but then the way he evolved as a character through the story made it so that his only plausible reaction to finding out all that would be some form or another of I don't care and you don't really write an arc on that, do you. zoro's so simple minded and goal oriented that it's impossible for him to have any serious drama that's not about luffy, at this point. I do prefer it like this, though? everyone in the fandom likes to draw comparisons and parallels between zoro and sanji one way or another but my favourite one is the narrative foils one and zoro's lack of a proper backstory and complications to his being part of the crew make for a great black-and-white situation with them. something like sanji's story being all about running from his past and zoro's being all about running towards his future, I love that so I'm glad this is the zoro we got in the end

still, would be cool to know what oda had planned for him exactly

#zoro and sanji are funnn characters to keep on total opposite sides of the spectrum #you can draw parallels between every aspect of them and the only things you'll find that they have in common are #their love for luffy and their dislike of each other #starting from their personalities to their designs to their fighting styles to the way oda makes them interact with the plot itself #it's fun so i love it extends to their pasts and how complex they are too #but the build up towards wano and figuring out something more about zoro had been pretty obvious for a time so when we got there #and in the end we didn't find out anything about him #and left the land with no on page explanation as for why the shimotsuki guy had zoro's exact same face #no i mean that was kinda funny and on brand for him since the start ngl but it was sorta disappointing for me anyway #as an hardcore zoro fan yk #so I'm like ???? i wonder!!!! what oda had planned!!!!#for my boy who's apparently extremely important in wano but no one has any clue and they just let him leave like he was no one!#they tried to execute him for owning a sword that was his by birthright anyway without ever knowing..........#no it IS funny that's zoro's brand alright i just mourn the zoro focus we could have had #wano was already long and busy enough tho i get why oda let that go

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rizardofether · 9 months ago

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Went over my most popular dragons again, it's been almost two years.. Frost is still overwhelmingly more popular than the others, though that might be because he's the only one that has been picked in a dragon share spotlight..

That Which Lurks has suddenly jumped from having less than 5 to having 11 likes, he got front page at one point. Same with Azure..

Enigma somehow jumped all the way up to 10 likes inbetween when I made him.. a year ago...? Up till now and Gale got some likes from being a frontpage dragon.

The rest have stayed pretty much the same as before.

#fr #flight rising #dragon share #wildclaw #imperial #aberration #nocturne #aether #skydancer #coatl #finally got an even top 10 #so far there's been too many ties around the last place to land perfectly on 10 top liked dragons #but finally they've gotten enough likes to have 10 of them have more likes than all others #though even here we have some tied spots but i'm keeping it at 10 dragons total #i try to match familiars but there are so many i just go for whichever is closest in colours #or matching familiars for two dragons if i have dragons paired up #but some of these are from my first half of first page of dragons #which means they get whatever new familiars are not yet awakened yet #it's so it's easy to click through them at once #from among these guys besides my green guys skadi is my favourite i think #really satisfied with her whole look and aesthetic

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izahunny · 2 years ago

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they should drop cao cao somehow into smite so i can subject everyone to my guan yu/cao cao foolishness

#i mean if they've done the arthurian pantheon and mulan i assume smite's broadened to include folklore/historical figures #while guan yu's technically a god i think i could make those loopholes for it #also bc the laws of the land do not restrict me i made a 10 page comic on them i will be insane

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quetzalpapalotl · 2 years ago

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It's funny, JRo is better at doing character focused narratives than Barber, but my actual favorite IDW1 characters (OP and Arcee) are on the later's stories

#i think it may have to do with the fact that op and arcee feel like they have more complete arcs #zahsvhs arcee has overall the best arc #i mean it feels like Barber managed to stick the landing with the series cancellation better #unicron-op feel like a better overall narrative than ll especially thematically #and arcee and op's characters are linked to those themes #arcee has like the best arc in all of idw1 #whereas while the character interactions are more entertaining on a page by page basis in LL #the narrative became clunky and a lot of characters felt incomplete or that they were left hanging #not that jro doesn't hav characters thay have permanently melted my brain rewind my beloved #mmm prowl lends itself to both writer's style so well tho #quetzal rambles tf

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sweetandglovelyart · 7 months ago

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Knightfall in Dream Land - Page 10

Meta learns some more information about the king and seeks some armor for his impending battle.

#Kirby #Kirby fanart #my art #comic #Knightfall in Dream Land #Meta Knight #Captain Vul #should I tag the Meta Knights lmao I mean they are on this page but haven’t been formally introduced yet #also sorry it took me like a month to finish this I need to stop taking so long to update #I’m excited to share my headcanons for Dedede’s backstory #the games give us little to no lore about Dedede and Meta Knight so I’m making up my own lore #we also get to see Ensign’s wife Lady Dee on this page #and Lady has baby Bandee with her!#I love drawing the baby Waddle Dees they’re so tiny #sorry again for taking so long to update I’ll try and get page 11 done sooner

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muirneach · 1 year ago

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much love to lesotho but what are they doing being a leader of rainbow trout aquaculture. guys you’re landlocked. and also on like the opposite side of the earth from their native range

#bored and readkng the entirety of the rainbow trout wikipedia page. whatever #i mean i dont know maybe lesotho is somehow prime trout land but it doesn’t seem entirely likely #wikipedia #fish

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