Mastering the Art of Landing Pages Top Tips for Higher Conversions
New Post has been published on https://abnoubshenouda-digitalmarketer.com/mastering-the-art-of-landing-pages-top-tips-for-higher-conversions/
Mastering the Art of Landing Pages Top Tips for Higher Conversions
Tips for Creating Effective Landing Pages
In the world of digital marketing, landing pages are crucial for converting website visitors into leads and customers. A landing page is a standalone web page designed to convert visitors into leads or customers by collecting their information through a form. The ultimate goal of a landing page is to encourage visitors to take a specific action, such as filling out a form, making a purchase, or subscribing to a newsletter.
In this article, we will discuss tips for creating effective landing pages that will help you improve your conversion rates and achieve your marketing goals.
Set clear goals and define your target audience Before you start creating your landing page
it’s important to set clear goals and define your target audience.
Ask yourself what action you want visitors to take on your landing page and who your target audience is. This will help you tailor your messaging and design to appeal to the right audience and guide them towards the desired action.
Keep it simple and focused Landing pages should be simple and focused
with a clear and concise message that communicates the value proposition of your offer. Avoid cluttering the page with too much information or distractions, as this can overwhelm and confuse visitors. Use short paragraphs, bullet points, and images to make your content more digestible and visually appealing.
Use eye-catching headlines and images Your headline and images
are the first things visitors will see when they land on your page, so make sure they are eye-catching and attention-grabbing. Use a headline that clearly communicates the benefit of your offer and use high-quality images that are relevant and engaging.
Make it mobile-friendly More and more people
are accessing the internet on their mobile devices, so it’s important to ensure your landing page is mobile-friendly. Use a responsive design that adapts to different screen sizes and make sure your page loads quickly on mobile devices.
Use social proof and testimonials Social proof and testimonials
are powerful tools for building trust and credibility with your visitors. Use customer testimonials, social media mentions, or awards and recognition to show that your offer is trusted and valued by others.
Include a clear and visible call-to-action
Your call-to-action (CTA) is the most important element of your landing page. It’s the button or form that visitors will use to take the desired action, such as filling out a form or making a purchase. Make sure your CTA is clear and visible, and use action-oriented language that encourages visitors to take the next step.
Test and optimize your landing page
Creating an effective landing page is an ongoing process of testing and optimization. Use A/B testing to experiment with different headlines, images, and CTAs to see which variations perform best. Use analytics tools to track your conversion rates and identify areas for improvement.
In conclusion, creating effective landing pages requires a clear understanding of your goals and target audience, a simple and focused design, eye-catching headlines and images, mobile-friendliness, social proof and testimonials, a clear and visible CTA, and ongoing testing and optimization. By following these tips, you can improve your conversion rates and achieve your marketing goals.
refernces
Eisenberg, B., & Quarto-vonTivadar, J. (2021). Call to Action: Secret Formulas to Improve Online Results. New York: Thomas Nelson.
Gaudreau, J. (2019). 7 Tips for Creating a Killer Landing Page That Converts. Entrepreneur. Retrieved from https://www.entrepreneur.com/article/332407
Kharel, R., & Gurung, B. (2021). The Impact of Landing Page Design on User Experience: A Systematic Review. IEEE Access, 9, 161583-161593.
Odden, L. (2021). How to Optimize Landing Pages for Higher Conversions. TopRank Marketing. Retrieved from https://www.toprankblog.com/2021/02/how-to-optimize-landing-pages/
Patel, N. (2021). The Definitive Guide to Landing Page Optimization. Quick Sprout. Retrieved from https://www.quicksprout.com/landing-page-optimization/
0 notes
and you caused it (a fic scrapbook)
a collection of written scenes, outlining, notes and art as a sequel to my fic cause most of us are bitter over someone.
In which Niki has a terrible secret, Puffy just wants to move on, Tommy sneaks into casino parties and Wilbur learns to deal with anger being justified.
Or - the one thing they don’t warn you of, when dropping nuclear warheads on old friends, is fallout.
31.2k words of angst, hurt/comfort, niki struggling through a self-imposed redemption arc, wilbur and niki fighting through the worst argument they've had possibly ever, techno and niki having their worst argument ever, tommy acting as the server's cassandra, and pandora's box being opened. niki-centric, with a heavy dash of rainduo - although techno, tommy and puffy also have their moments in the spotlight.
oh, and a happy ending. eventually.
chapter 1 - is bitter there?
wilbur does his very best to be a good friend. niki continues to have issues with making apologies. a casino opening party is attended, and a few well-kept secrets find their way into the light.
chapter 2 - at least i have nothing
arguments are had. roommates are invited to crash on an attempted murderer’s metaphorical couch. more emotionally intense conversations are had over l'manberg’s skeleton corpse, and niki is once again alone.
chapter 3 - sugar, milk and molasses
a prisoner goes free, niki and tommy try (and miserably fail) to get along, and some breaking and entering is committed. just out of curiosity, y'know.
chapter 4 - everyone there is, all together now
three important conversations are had, and niki comes home.
chapter 5 - but i'm forever missing him
resolutions are made on phil’s verandah, wilbur finally understands how horrible it would be to die in a ravine underground, and once-old friends are made new again. niki, again, finds herself baking a cake.
27 notes
·
View notes
For the word game: style and/or happen and/or down
style, from the aro buck 911 fic, "never been in love"
It’s a basic information page, kind of a 101-style set of definitions from a website about different orientations. The top of the page informs the reader that it is explaining to them what ‘aromantic’ means. Buck swallows hard and scrolls a little, taking in a few words at a time. It’s a little difficult to process, because his vision seems to be fuzzing a little, static building in his ears and his heart pounding in his chest.
happen, also from "never been in love" but a little earlier on
“She keeps getting on me about my girlfriend.” He makes a face, then amends the statement. “Well, getting on me about the fact that I don’t have one. She thinks I should be dating somebody, and keeps bringing it up, just over and over. What happened last time I saw Taylor came up, and she just- I don’t know why it’s so important to her that I have a damn girlfriend, you know? And I don’t know how to tell her, at least not in any way that she’s ever going to listen to and leave me alone about, that I just- I don’t want one.”
down, from chapter 10 of "wriggle up on dry land" the baby jamie ted lasso fic
She raises an eyebrow at him, and she shifts in a moment from paging through the paper while sipping her tea and meandering around the table – more fidgety in her down time than just about anyone else Roy has ever known – and then all of her attention is focused on him. It’s amazing how she does that - it’s like in a single moment Roy’s sister switches off and Dr. Kent switches on.
10 notes
·
View notes
tbh i think oda meant to reach wano and make it all about zoro the same way he reached whole cake and made it all about sanji. I mean like, at the very beginning, back when he made him japanese and then said "there is a country that's one piece's japan, btw, and that's not where zoro's dojo is" - I think that's why his original backstory is so simple, it was supposed to follow the same trend as luffy's and sanji's and turn into this whole grand thing once they reached wano and discovered that he's the only direct descendant of one of the last daimyo and also of the greatest samurai ever lived, those are great bases to start some form of conflict on? tbh? and also directly mirror our finding out that sanji is some form of prince himself, but then instead we got to wano and the only thing we found out on page was that kuina's relatives were from there, and everything about zoro is revealed in a sbs family tree with oda going "I don't think I'll ever say this in the manga at this point so here". Imho what happened was that oda wanted to form some kind of conflict between zoro's family rights/what was expected of him in wano and his belonging in the crew, but then the way he evolved as a character through the story made it so that his only plausible reaction to finding out all that would be some form or another of I don't care and you don't really write an arc on that, do you. zoro's so simple minded and goal oriented that it's impossible for him to have any serious drama that's not about luffy, at this point. I do prefer it like this, though? everyone in the fandom likes to draw comparisons and parallels between zoro and sanji one way or another but my favourite one is the narrative foils one and zoro's lack of a proper backstory and complications to his being part of the crew make for a great black-and-white situation with them. something like sanji's story being all about running from his past and zoro's being all about running towards his future, I love that so I'm glad this is the zoro we got in the end
still, would be cool to know what oda had planned for him exactly
13 notes
·
View notes