#in-store advertising
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Ad It Up
You only thought it was difficult to escape the marketer’s voice. From traditional media like outdoor, print, and broadcast, to a variety of ads littering our social media feeds, web pages, and search results, marketers have been seemingly everywhere trying to get our attention. And the more they tried, the louder they had to shout, because it’s crowded out there, and the decibel level—whether audible or visual—is increasing.
Except perhaps in stores and at the gas pump, where we felt like we at least had a few minutes of quiet. That, too, is changing rapidly, as in-store advertising has gone digital, to the point of it being called “broadcast-level scale.” Gas pumps too are now coming equipped with video screens to sell to us while we are filling our tank.
It’s all a mixed bag right now of ads, with gas stations able to deliver hyper-local advertising for third-party advertisers nearby. Inside the store, the campaigns are aimed at the masses instead of using an audience-of-one approach.
I see the day coming, though, in which advertising at the pump will be increasingly one-to-one (remember, you have to insert or tap your card first, which could then quickly allow them to access a profile of you).
And the same goes for inside the store, especially once retail formats like Amazon’s “Just Walk Out” technology are deployed widespread. Your presence and unique data would be detected wherever you go in the store as the system monitors your shopping basket, and messages could be directed straight to you when you ponder the pasta sauces or wherever you go.
We’ve come a long way when it comes to in-store advertising. The majority of what we have seen usually involves massive stacks of soft drinks, the red, white, and green packages from Coca-Cola cleverly arranged to spell words or form images. The same goes for snack foods and beer leading up to the Super Bowl. Otherwise, maybe some small shelf hangers might try to whisper a marketing message.
Now, though, there is the possibility of smart screens attached to the clear refrigerator doors, behind which beverages of all kinds reside. Stand-alone screens can also welcome customers as they walk in. The possibilities are limitless, because LCD screens are cheap, and can all be managed remotely.
All of which speaks to this emerging truth: the retail store and gas stations are now viable platforms for advertising, a rentable space little different from billboards, TV, and the internet. The battle for our attention just found a new place to stage that fight. It allows retailers to boost their revenues and bottom lines above and beyond just selling things.
It’s happening in the online arena as well. Have you noticed how many sponsored spots there are on any Amazon results page? Amazon scored $12 billion in ad revenues in Q3 2023 alone. That’s impressive, especially when you consider that Amazon’s total revenue that quarter was $143 billion. In other words, advertising made up one in every 12 dollars of its revenues.
I predict a similar such cascade of revenues for any retailer willing to parse out its interior—and exterior—space for advertising purposes. After all, why not? If you can hit people right when they are coming to spend money anyway, this is pretty simple.
Truthfully, I do not mind the ads, especially if they point me to things I might be interested in. Elevate it to audience-of-one capability, and it is even better. I know…some people will be creeped out by this, just like they have been with all the targeted advertising we see online. I would much rather hear and see ads for things I am likely to buy, as opposed to things I will never buy. Every time I hear that Tampax ad on one of my podcasts, I think about how they’re foolishly wasting half of their ad spend on men like me.
Others may see such ubiquitous advertising as further invasion of their private space, a harbinger of a dystopian society to come. Or maybe it has already arrived. To each their own, but there is no ad blocker yet for the brick and mortar world, and the best you can do is shut your eyes and ears, and walk on by.
Or out.
Dr “Talk To Me” Gerlich
Audio Blog
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Bergdorf Goodman Inc, 1968
#California Girl by Clairol#1968#ad#Bigi#department store#New York City#advertisement#vintage#1960s#climate complexion#tote bag#retro#illustration#advertising#cosmetics#60s style
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Blockbuster Video, 2000
#dvd#stores#out of business#blockbuster video#2000s#2000#vintage advertising#cutting edge technology
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Sears Records & Tapes.
#vintage illustration#sears#sears records & tapes#records & tapes#department stores#music department#records#tapes#lps#vinyl records#vinyl#vintage vinyl#vintage tapes#vintage advertising#8-track cartridges#8-track tapes
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When my fiancée writes an Etsy description:
When I write an Etsy description:
#this is basically an announcement that two new prints are in my store#I’ll make a real advertisement for them tomorrow#but for now everyone enjoy the sillies#etsy#lesbian#frenzy post#min tag
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to preface this post i am anti-advertising i think we should explode the entire industry but it's sooo funny when you people make posts like "and they don't even work!!" like. sorry to be the bearer of bad news but yes they do. that's why we have to put up with so many despite everyone hating them and thinking its annoying. because they actually work really well and make a shit load of money
#it actually would be way better if they didnt work and made no money bc businesses would abandon them#this isnt like stocks where everythings abstract and is essentially gambling (i dont understand stocks)#like ppl in the ad industry create things. that make a tangible and quantifiable impact on the business#which is then used in further ad planning. it is NOT all smoke and mirrors#like its fake in that the industry is not providing a necessary service the way like. grocery stores are#but its not the level of fake where everything is abstract like theres deliverables#moreover there is an extensive body of academic work specifically on how to make ads more effective#ALSO i think some of u views ads like. as if they have a win condition. which is you buy product#but in current advertising this is pretty rare and comparatively ineffective#which is why you see MANY ads which dont seem to be selling anything in particular. or which have nothing all to do with the product#the 'win' condition for THAT kind of ad is something more like 'viewers remember our name'#like. ex i would say ads for temu have not been effective on me bc i havent bought anything from them#but temu probably thinks they were SUPER effective on me because i talked abt them like 5 different times at work#and i do in fact know exactly what the company does and what they sell#and they were able to capitalize on the reputations of existing companies (wish shein etc) to build their own brand#good idea generator
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Behind the Scenes of The Star Beast - Part Five
Excerpt from Benjamin Cook’s Star Beast Set Visit in DWM 597:
Tonight, in London’s famous Camden Market, David will be taking the Fourteenth Doctor’s first, not-so-tentative steps into the big, wide world – shooting the pre-title sequence for Special 1, The Star Beast. Although, right now he’s sheltering inside Modfather (‘VINTAGE STYLE, MODERN LIFE,’ says a sign in the outfitters’ window), to evade the glare of the cameraphones. In his new Doctor Who costume – plaid brown suit, white shirt and knitted silver tie, with a dark blue Shetland tweed coat – David doesn’t look at all out of place here. In October 2022, a mere 12 years, 9 months and 22 days after his last regular appearance in Doctor Who – as the Tenth Doctor, in The End of Time – David Tennant returned to the show. We’d never seen a Doctor regenerate into a former body before. For context, classic Who fans: David turning up in the dying moments of The Power of the Doctor is a bit like if Peter Davison had regenerated into Patrick Troughton’s Sixth Doctor at the end of Time-Flight, in 1982. Which he didn’t. Though, while we’re on the subject… David remembers watching Troughton return in the ’80s, for the odd one-off: “That felt like a man from pre-history turning up, to me in 1983, because I was just – what? – 12 years old,” he says of 20th Anniversary Special The Five Doctors. “But I bet it felt like yesterday for Patrick Troughton.” Forty years on, David can relate: “It’s like when people tell me – in fact, people on this set, working on this show, have come up to me this past week and gone – ‘I loved watching you as a kid.’ I’m like, … you were a kid? What, no! To me, it was a blink of an eye ago. To them… I’m pre-history!” But now he’s the present, too.
A huge THANK YOU to everyone who posted set photos, including Modfather on Instagram
Additional parts of this set are in the #whoBtsBeast tag. The full episode list is [ here ]
#david tennant#catherine tate#doctor who#rtdedit#star beast#modfather#no this is not an advertisement post for a clothing store#honest#these photos are cool though!#as are the people in them#yasmin finney#karl collins#rachel talalay#tom kingsley#whoBtsBeast#whoBts#stuff i posted#doctor who 60th anniversary#dw 60th
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Vintage Lord & Taylor ads that introduced shoppers to American designers. Most stores were taking inspiration from Paris, but Dorothy Shaver put American designers at the center of the store during WWII.
Learn more about the glamorous history of deparmant stores in WHEN WOMEN RAN FIFTH AVENUE by Julie Satow.
#nonfiction#vintage ads#lord & taylor#1940s advertising#department stores#forgotten history#feminist history
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the ultimate dad hat
shop's reopening feb 3, 2pm cst
#hat#dad hat#tuna#fish#store promo#wore this hat and taped a sign on it with my ultimate dad hat caption at magfest and it sold#ultimate advertising
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[CALAMITY GREMLIN ENAMEL PINS]
Instock sales go live Nov. 13th (Monday), 6AM HST!
#TGCF#Heaven Official's Blessing#Hua Cheng#Qi Rong#Guzi#He Xuan#Bai Wuxiang#my art!#first picture belongs to peonypinsco!#helping advertise here since they don't own a tumblr#SURPRISE COLLAB! I'm so excited about these!#check out the store! there's tons of cute designs besides mine
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#kirby#daily kirby#my art#digital#hal laboratory#nintendo#so like aliexpress used to have a terrible reputation in terms of like quality and truth in advertising and such right#but like. amazon and etsy are swamped with bootleggers and dropshippers now too#so I figured like. can't be any worse right?#besides I know how to double check descriptions and measurements and examine images critically#I've shopped shady sites before like back when banggood was the only place to get those cute diy miniature kits#(now you can get them at regular craft store chains which is Wild to me)#but I have never opened aliexpress because everyone was always just like 'Never Go There'#(but then again these days folks are doing massive temu hauls left and right)#(so clearly norms have changed even if common perception of aliexpress has not)#I open it up and I immediately find the rug I spent an entire day hunting for unsuccessfully earlier in the month.#and a ton of incredible bootleg kirbs.#and a style of hair clip I've been hunting for for *years*.#soooo I spent the entire day in a pastel fugue lol#(I have not spent any money yet but I'm probably gonna)#(so like I can't confirm that you're not gonna get scammed or whatever just like. use common sense.)#(don't trust sale prices read descriptions/reviews when available and try to avoid work stolen from independent artists)#(that's usually gonna be on printed stuff like phone cases and posters)#(and tbh I have no qualms with stolen official art as long as the quality is as advertised)#(but there's a big difference between stealing from Multinational Corporation and stealing from Some Guy)#anyway done rambling now <3#favorites
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Times Square, 1952
#New York City#vintage#mid-century#marquee#Pepsi Cola#Sailor Beware#1950s#movie#Dean Martin#Jerry Lewis#mid century#NYC#street scene#pedestrians#billboards#advertising#stores#restaurants#midcentury
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AT&T Co, 1981
#Bell Phone Center#ad#1981#Christmas#telephone store#advertisement#vintage#1980s#retro styles#Snoopy phone#advertising#80s product design#phonecenter
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Bored so you check out what your little brother is doing and end up getting distracted for like an hour
#jason todd#dick grayson#jaybin#jason todd robin#nightwing#dc comics#batman#my art#my dc art#jason may have sounded like a walking advertisement in the titans crossovers but i think its real fun that he collected cards#do you think he had one of those card binders to store em. do you think he collected all kinds of cards#thats what id do if i got adopted by a billionaire. personally.#i was also going to draw like. dick flipping through a card binder. and alone to inply jasons death but i didnt. want to. heart emoji#<3
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Store update!
Growth Chart is a compilation of a bunch of comics about Talita from this blog, plus some Patreon exclusives, new artwork, and world-building minutia! $5+ Patrons get the pdf for free and a 50% discount on the physical copy because they basically funded the thing. (Patrons are also getting 3 new comic pages from the Runaway to the Stars novel a week, pss pss pss come here and admire all the forklifts I’m being forced to draw)
Also, the RttS character stickers are available on their own now. They are large and powerful. Put them on your favorite flat surfaces to increase their appeal.
https://jayeaton.store/
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HEY GUESS WHO FINALLY DID THE STICKER DESIGN THEY’D BEEN TRYING TO MAKE FOR AGES
I’ve been planning to make an Etsy shop to sell stickers and other things for a while and this was one of my first design ideas after I made that post and the little drawing that came with it. I wasn’t sure if I was going to add anything else after I finished his face, but then the “pathetic little sheepboy club” phrase came into my head and I was like yep. That’s it, that’s the design I’m going for.
anyway, that’s one design down, nine more to go :D oh also, here’s him when I finally printed out a test sheet of it on sticker paper:
:)))
#tma#the magnus archives#jonathan sims#pathetic sheep man#stickers#art#digital art#yes I am going to advertise this sticker as if it was a pass into a secret sheepboy club when I put up the store why do you ask
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