#like. ex i would say ads for temu have not been effective on me bc i havent bought anything from them | Explore Tumblr posts and blogs

elftwink · 1 year ago

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to preface this post i am anti-advertising i think we should explode the entire industry but it's sooo funny when you people make posts like "and they don't even work!!" like. sorry to be the bearer of bad news but yes they do. that's why we have to put up with so many despite everyone hating them and thinking its annoying. because they actually work really well and make a shit load of money

#it actually would be way better if they didnt work and made no money bc businesses would abandon them #this isnt like stocks where everythings abstract and is essentially gambling (i dont understand stocks)#like ppl in the ad industry create things. that make a tangible and quantifiable impact on the business #which is then used in further ad planning. it is NOT all smoke and mirrors #like its fake in that the industry is not providing a necessary service the way like. grocery stores are #but its not the level of fake where everything is abstract like theres deliverables #moreover there is an extensive body of academic work specifically on how to make ads more effective #ALSO i think some of u views ads like. as if they have a win condition. which is you buy product #but in current advertising this is pretty rare and comparatively ineffective #which is why you see MANY ads which dont seem to be selling anything in particular. or which have nothing all to do with the product #the 'win' condition for THAT kind of ad is something more like 'viewers remember our name'#like. ex i would say ads for temu have not been effective on me bc i havent bought anything from them #but temu probably thinks they were SUPER effective on me because i talked abt them like 5 different times at work #and i do in fact know exactly what the company does and what they sell #and they were able to capitalize on the reputations of existing companies (wish shein etc) to build their own brand #good idea generator

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