#i lose brain cells

[chirpsythismorning]

I'm not going to say we should take every single thing official Netflix accounts post as gospel, because obviously they are not run by the Duffer Brothers themselves.

But to be clear, these people are hired by Netflix and there's more to it than just random interns scheduling posts. The people running these accounts are not the same people designing the posts made there, just like the people designing those posts have higher ups telling them what to do/not do in terms of the content they are creating. And there are plenty more levels that go beyond that, which eventually does lead to the Duffers and producers of the show, who do have a stake in how the show is promoted on a basic level to best align with their intentions and all the revelations still to come.

It is common knowledge that the Duffers work with Netflix marketing directly on a consistent basis to get their vision across, and that carries out in promotion with posters, merchandise, social media, etc., because it's really important in ST case (with it being a show made by nerds that love easter eggs), that they foreshadow what is still to come outside of the show itself.

When it comes to social media, the core purpose of those accounts is to encourage engagement for Netflix's user base, ideally ensuring they tune in to whatever is being promoted (and more), but it’s also more than that, in that it’s even more based on data and other factors.

What this leads to is the people in those less major decision-making roles, like graphic designers, simply being advised what to create, based on the information and content they are given to work with.

And so these accounts going from promoting byler subtly for years, to blatantly posting about it post-s5, is actually very, very intentional, going beyond a simple Netflix intern. It’s orchestrated by those in management positions, being advised by those in the ST production to do things a certain way, so that when all is said and done, we are able to look back and find tiny little things that point to it.

Byler can't be something they NEVER talked about even once on social media, only to have them end up being endgame with them posting about it forever afterwards when it's all said and done. It doesn't work like that, at least not in ST case. We're talking about a production that costs hundreds of millions to make, as well as being the most talked about mainstream series of our generation.

They have an obligation to make their story feel not only satisfying on its own, but to also promote the show in a way that makes the viewer feel this whole well-rounded experience, outside of the show itself as well.

And so when ST came out in summer 2022 and Netflix Geeked was making posts about it non-stop, that wasn't a rogue, low-paid Netflix intern doing whatever they wanted. That was multiple people with a job given a task and following through with it at their advisers discretion. Regardless of where it ended up, it started at the top with the Duffers informing higher ups in marketing that Byler is something that will happen, along with other revelations that they want to inform marketing about, so they can take the steps to plan ahead and create content that matches the Duffer's vision, most often to act as a foreshadowing device for the story still unraveling.

Remember when Netflix Geeked made a post acknowledging that Will the Wise drawing in El's room back in s3?? A very well known byler easter egg that only we know about??? That wasn't some ga intern watching the show once and them spontaneously coming up with content to create related to that drawing and posting about it themselves. That was very likely someone associated with the show giving suggestions to marketing, with a few of them being very incriminating in relation to byler, but with most being casual in relation to the show overall.

Just like I said in this post about how Noah didn't tweet about byler or mention it multiple times at cons unprompted bc he was feeling quirky. He was being advised to...

And look what Netflix did to that tweet Noah posted that was clearly a stunt in an of itself.? They broadcasted it and made a cheesy ass edit out of it... And it's bc several people behind the scenes were advised to make content like that specifically.

I mean, if you actually look at how social media promotes byler (if and when it does), it's arguably in the exact way that the Duffers want it to be promoted?. Just enough. Not too little. Not too much. I would argue if the Duffers had no say whatsoever in how the show was promoted, then we'd either be seeing byler constantly or we wouldn't see them at all, instead we see social media sort of dance around it, which tells me they are following the exact approach the Duffers themselves follow... because they were obviously given the instruction to.

And so seeing an account like UK Netflix, an account that as of recent has really went all out with posting Queer content since Heartstopper released, has also notably made really incriminating posts about byler over the years, but especially as of recent. And that's in large part because of what I've stated, but also based on data.

If higher ups in marketing at Netflix know about byler, then they are very likely pushing people lower on the payroll, doing more simple tasks like graphic design and social media management, to make connections to ST with other shows like Heartstopper, Sex Education, Young Royals, etc. And this is because if byler IS going to end up being this huge Queer love story, data is telling them to make these connections sooner than later, so that the eventual revelation will be a smooth transition amongst other content just like it. This works in Netflix's favor at the end of the day, which is the whole point of all of this.

Not saying you should take the most casual of Netflix posts as byler endgame proof if that's what you're asking. But to say that these accounts have NO association with the Duffer's and ST directly, therefore we shouldn’t even appreciate anything they post if it points to byler, is sort of over-simplifying things.

It's not like s5 is gonna drop and all of these interns are going to be like OHHH okay now i'm a byler so i'll post about it... Going into s5 they're going to be making some very side eye posts and it isn't going to have anything to do with them being an intern without any say in things, its gonna be about them getting a task list and following through with it bc it's their job.

[hart-on-my-sleeve]

The dumbest crossover - Pokemon and Wrestling...

James - Jimmy (Do I need to explain this one...)

Meowth - Adrian (I laughed because of haha New York, but the more I think about this, the more angry I get over actually how well this fits)

Jessie - Cowboy Bob. (I said what I said.)

but also:

James - Neidhart (Rocking dresses, hartbreaker, bottle cap collector - hell ye)

Jessie - Bret (kicking ass, taking names)

Meowth - Jimmy ("that's right, baby!")

[sweetapplecurry]

I know they’re in different eras/time periods, but could you imagine if they weren’t?

Based off this (x)

[sunshine-zenith]

Yeah,,

[goobnnuy]

I promised wet fish, but did not say of what variety

[mazojo]

the boy savior

[pedrospatch]

take a shot every time he says lie

jk don’t do that you’ll black out in minutes

[cc-tinslebee]

gotta speak my truth on the whole real people shipping with the new Descendants movie rn

it’s so funny that people are speculating about Joshua Colley and Ruby Rose Turner when?? they’re literally doing the same things Dove Cameron and Cameron Boyce did during the original trilogy??

like

they’re the same picture

they hate to see two best friends of opposite sexes being physically affectionate with each other smh

it’s a canon event for these casts to be super physically affectionate with each other 😭

say it with me folks! you are not entitled to actors’ personal lives! 👏

[countessdankula]

I am just a poor girl standing in front of the hkvthm fandom begging them to realise that it's KAVEH who is Deshret and not ALHAITHAM // gets shot

But good grief alhaitham deshret is the funniest fucking thing to exist because my man is most representative of the present Order of the Akademiya

Meanwhile Kaveh's namecard

nahida's own true wisdom boy is KAVEH he is DESHRET he is KHAENRIAH HE IS THE ARROGATION OF MANKIND

So WRITE THE DESHRET KAVEH FICS AS GOD INTENDED BECAUSE ALHAITHAM IS LITERALLY ANTI DESHRET

[zeevbenoit]

just when you think the acotar fandom can’t get worse, women in the fandom say shit like this.

[only-lonely-star]

i need to go to bed.

i can’t stop thinking about how the gang would feel about having teenage girls obsessing over them and ripping hair out while watching tiktok edits of them at 3 am on a school night.

i feel the same way when i think of how the actors feel having a fresh set of fangirls every year. like are they flattered? are they creeped out? 😭

like we all know dallas would love the attention and maybe even two-bit.

steve would so try to milk his fame as much as he could and stay relevant.

soda would literally never shut up about it. bro is living his best life.

johnny and ponyboy would love the attention too- let’s be honest. i know johnny would be more overwhelmed than amused, but he’d still be so flattered. ponyboy, on the other hand would finally feel as handsome and perfect as soda.

darry would feel somewhat accomplished he’s managed to acquire a fanbase even though ponyboy flamed him throughout the entire book.

(this is so dumb. goodnight. 😭)

[erikahenningsen]

"Stop headcanoning Regina as a lesbian just because she's mean." Actually I headcanon her as a lesbian because she acts like one. Hope this helps.

[shirojikimattari]

... how did you even get 7 int on tav tho lol :')

Do you honestly think Tav wouldn’t lose a chunk of her brain when her camp is a freak show

[jeanmoreaux]

neil going absolutely rabid teeth-baring feral murder raccoon on riko after he threatens to sabotage andrew’s recovery in easthaven is something that can actually be so personal

[niceness-before-knives]

Knives just enjoys listening to Emmrich talk about his interests, however distracted they may get~~~

[mooshkat]

"omg how does tommy not know athena, this relationship isn't going anywhere obviously" first of all.....yall do remember that tommy was literally there when bobby and athena first met, right??

also, and maybe this is just me not reading tones well, i assumed eddie was just being a smartass and stating the obvious there....