#hyper-personalization

[aimarketingdubai]

FUTURE OF AI IN DUBAI

Dubai is rapidly becoming a global hub for AI innovation, and its marketing landscape is no exception. The city is witnessing a surge of AI-powered tools and strategies that are reshaping how brands connect with their audiences. Here's a glimpse into the key trends:

Hyper-personalization: AI is enabling marketers to move beyond basic segmentation. By analyzing vast datasets, AI algorithms are creating granular customer profiles that capture individual preferences and behaviors. This allows brands to deliver highly personalized experiences across all touchpoints, fostering deeper customer relationships and loyalty.

Automated Advertising with Precision Targeting: Programmatic advertising in Dubai is reaching new levels of sophistication with AI. Imagine campaigns that dynamically adjust bidding strategies and creative elements based on real-time user behavior. This not only maximizes ROI but also ensures that ads resonate with the right audience at the right time.

Conversational AI: Bridging the Gap Between Brands and Customers: AI-powered chatbots are transforming customer service in Dubai. These intelligent virtual assistants provide instant support, answer queries, and even guide customers through their purchase journey, all while freeing up human agents to focus on more complex issues.

Video Content Creation Reimagined: Video is king in the digital age, and AI is making it easier than ever for Dubai businesses to leverage its power. AI tools are automating video editing, generating personalized video content, and even creating synthetic influencers, opening up exciting new possibilities for storytelling and engagement.

Social Commerce Amplified by AI: Social media platforms are evolving into bustling marketplaces in Dubai. AI is helping brands navigate this landscape by identifying trending products, predicting consumer demand, and even personalizing product recommendations within social feeds.

SEO in the Age of Voice Search: Search engine optimization (SEO) is becoming increasingly complex, especially with the rise of voice search. AI-powered tools are helping Dubai businesses stay ahead of the curve by analyzing search trends, optimizing content for voice queries, and generating SEO-friendly copy that improves online visibility.

Ethical AI and Data Privacy: As AI becomes more pervasive in marketing, Dubai is placing a strong emphasis on responsible AI practices. Brands are prioritizing transparency in data collection and usage, ensuring that AI-driven marketing initiatives respect consumer privacy and build trust.

A Unified Vision for National Campaigns: AI is playing a key role in coordinating marketing campaigns across the UAE. By analyzing regional nuances and cultural sensitivities, AI helps brands create cohesive national strategies that resonate with diverse audiences while maintaining local relevance.

Investment and Growth: The UAE is heavily investing in AI, with the market projected to experience significant growth in the coming years. This indicates a strong commitment to AI adoption across various sectors, including marketing, paving the way for further innovation and transformation.

In conclusion, Dubai's marketing landscape is undergoing a remarkable transformation fueled by AI. Brands that embrace these technologies will be well-positioned to thrive in this dynamic and competitive environment, delivering exceptional customer experiences and achieving sustainable growth.

[productiveandfree]

The Future of Ecommerce: Trends and Predictions for 2025

Many trends await the future of ecommerce. With global retail ecommerce sales expected to reach an estimated $6.9 trillion by 2025, online shopping is becoming the new norm.

New technologies and changing consumer behaviors are reshaping how businesses connect with customers.

To stay ahead of the curve, businesses should watch out for key trends and predictions in ecommerce.

In this article, I’ll talk about the seven major trends that will shape the future of ecommerce by 2025. Understanding these changes can help businesses adapt and thrive in a highly competitive and rapidly changing industry.

The Future of Ecommerce: 7 Trends and Predictions to Watch Out For

Around 2.77 billion people are predicted to shop online by 2025, creating many business growth opportunities in ecommerce.

However, this also means more competition and higher expectations from your customers. If you want to succeed, you must stay updated on the following trends shaping the future of ecommerce in 2025.

1. Growing Focus on Enhanced Ecommerce Security

The ecommerce industry isn't a stranger to security challenges, making security a top priority to ensure success. To protect customers from identity theft and other forms of data breaches, online businesses have been putting more emphasis on security.

According to Keeper Security, 92% of IT leaders believe these attacks are happening more often now than in 2023. Additionally, Check Point Research reported a 30% increase in cyber attacks worldwide.

To address this increase in cyber threats, online businesses have added more robust security measures, such as two-factor authentication, data encryption, AI-based fraud detection, and more. New laws, such as The Digital Services Act, have also been implemented to keep customer data safe.

Moreover, the Global Financial Stability Report also warns that the risk of big losses from cyber incidents is rising.

This risk is something that ecommerce businesses have been working to avoid.

2. Increased Adoption of Headless Ecommerce Solutions

Headless ecommerce has become a game-changer in the future of ecommerce. Unlike traditional ecommerce platforms, headless commerce separates the front end (what customers see) from the back end (how everything works) of your website. This approach gives businesses the flexibility to customize their storefronts without impacting the back end.

According to Attrock, businesses are recognizing the benefits of headless ecommerce. It allows faster site speeds, increased customizations, better user experiences, and easier integrations across multiple devices. It also makes it easier to add new features and updates to your website, helping you keep up with the latest trends.

This is in line with a recent Salesforce report stating that 76% of businesses agree that headless ecommerce provides more flexibility to enhance digital experiences.

Furthermore, businesses using headless architecture are growing into new sales channels faster, with 77% doing so compared to only 54% of companies without it.

The headless commerce market is expected to grow at a rate of 22.1%, reaching $5,528.5 million by 2032, up from $751.6 million in 2022. This shows how increasingly this approach is being adopted by ecommerce businesses to stay competitive and meet evolving customer expectations.

3. A Surge in Social Commerce Integration

Social commerce is already popular, but it's going to get even bigger by 2025. The chance to sell through social media is projected to grow three times faster than traditional ecommerce, reaching around $1.2 trillion by 2025.

By then, 20% of all ecommerce sales will come from social commerce, up from 19% in 2024.

As a result, creating engaging social media content will be essential for grabbing attention and boosting sales. With features like one-click checkout and live shopping events, social commerce will keep growing.

With this trend, ecommerce businesses are provided with new ways to reach customers where they already spend most of their time online. However, to leverage this trend, businesses have to use social media benchmarking to see how they compare to competitors and improve their strategies.

4. Growing Emphasis on Sustainability and Eco-Friendly Practices

The future of ecommerce is looking green. Businesses will continue to adopt technologies that support environmental sustainability in 2025.

Consumers are driving this change towards sustainability practices, with a 2023 Buying Green survey revealing that 66% of shoppers consider themselves environmentally conscious.

This means that online brands that reduce their carbon footprints, offer eco-friendly shipping, use sustainable packaging, and prioritize ethical sourcing will appeal to this growing segment.

For instance, the ecommerce brand AllBirds uses sustainable products to reduce its carbon footprint. They utilize wool, tree fiber, sugarcane, and Trino®.

If you want to appeal to these environmentally conscious consumers and boost your brand’s reputation, now is the time to go green and become an eco-friendly business.

5. Rise of Mobile Ecommerce and Shopping Apps

Mobile ecommerce and shopping apps are shaping the future of ecommerce. Mobile ecommerce sales have surged from $2.2 trillion in 2023 to an estimated $3 trillion by 2025.

This significant increase shows how crucial mobile shopping has become over the years.

As more people turn to their phones and tablets to shop, businesses have adopted a mobile-first strategy to succeed in ecommerce marketing and stay competitive. Mobile shopping apps and websites offer unmatched convenience, making them the go-to choice for many consumers.

These websites and apps offer fast load times, easy navigation, and secure payment options. Offering a smooth, reliable mobile experience will be a growing trend well into 2025.

6. Expansion of AI-Driven Hyper-Personalization

AI plays an integral role in the future of ecommerce. By 2030, AI-powered ecommerce solutions are projected to be worth $16.8 billion.

The use of AI tools will continue to grow, allowing ecommerce businesses to deliver hyper-personalized shopping experiences by analyzing customer behavior, making recommendations, and optimizing marketing strategies.

Thanks to data availability and smarter algorithms, AI chatbots, which Gartner forecasts will become a major customer service channel within five years, will continue to be utilized to efficiently handle customer queries.

The future of ecommerce will continue to rely on AI to build personalized experiences that boost customer loyalty. For example, Virgin Voyages partnered with Jennifer Lopez to launch Jen A.I., allowing sailors to create custom invites from J.Lo to drive cruise bookings.

7. Increased Use of Augmented Reality (AR) for More Immersive Shopping Experiences

AR will take the future of ecommerce to a new level. By 2025, one-third of American shoppers will have used this technology when shopping online.

AR lets customers try on clothes, see how certain furniture fits in their homes, or test makeup without leaving their houses. It makes consumers feel more confident about their purchases, effectively increasing purchase conversions by 94%.

Major brands like Lowe's already use AR for virtual try-ons and 3D views. For example, Lowe's Holoroom Test Drive lets customers test tools and equipment virtually.

Brands that adopt AR will provide engaging shopping experiences, reducing return rates, and boosting customer satisfaction.

Final Thoughts

The future of ecommerce is bright and full of exciting possibilities. Whether you already have an ecommerce store or planning to have one soon, these trends have a significant impact on how ecommerce businesses operate and how consumers shop.

Remember, the digital world is always evolving, and those who can keep up will reap the rewards. Staying informed and adapting to these changes will be key to success. 

So, get ready for the exciting changes ahead!

Reena Aggarwal

Reena is Director of Operations and Sales at Attrock, a result-driven digital marketing company. With 10+ years of sales and operations experience in the field of e-commerce and digital marketing, she is quite an industry expert. She is a people person and considers the human resources as the most valuable asset of a company. In her free time, you would find her spending quality time with her brilliant, almost teenage daughter and watching her grow in this digital, fast-paced era.

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[hoshizoralone]

reflection

[personalizedandinteractivevideo]

Hyper-Personalization: How to Use it to Power Your Marketing Success

Personalization is important in marketing to drive positive results. It helps ensure a great customer experience, and allows brands to develop relationships with their customers. However, the days when simply adding the name of the customer to an email subject line was enough of a personalization effort are long gone. Customers of today expect much more. This is why the use of hyper-personalization, especially in video marketing, has become vital. This marketing method involves the use of expansive range of customer data and artificial intelligence (AI) technology to deliver relevant content and messaging to each individual customer.

Hyper-personalization is a marketing strategy where each and every customer tends to be approached as a segment of one. Marketing videos and product experiences are tailored based on individual customer data, so that it resonate in an effective manner. With this marketing method, brands are able to create highly customized experiences for users on the basis of individual preferences and needs. This can be done through targeted content, custom interfaces, as well as personalized recommendations with images.

Hyper-personalization can particularly be helpful in:

Improving customer engagement by striking a personal chord

Lowering ad fatigue by displaying only relevant content

Boosting brand recall through the strategic and customized placement of content

Increasing customer lifetime value by encouraging repeat visits and purchases

Hyper personalization of video especially can be a very impactful marketing method, as the video medium is already geared to provide an engaging and immersive experience. It would allow you to communicate brand messaging with high clarity, while adopting hyper personalization to deliver targeted messages. The use of hyper personalization in video marketing can even be instrumental in post-sales engagement stage by customizing the product experience and streamlining video-based support.

To generate hyper personalized video content you must:

Leverage video analytics: Analyzing video data provides valuable insights into customer behaviour, interests, and intentions, enabling the creation of more effective marketing strategies. For instance, understanding metrics such as popular videos, viewer engagement patterns like pausing and resuming, abandonment rates, and viewer locations allows for tailored content optimization tailored to individual preferences.

Offer multilingual and customizable transcriptions: When creating video transcriptions and subtitles, it's essential to consider the viewer's specific location and linguistic background. It is important to recognize that not all online audiences consume content in English. Therefore, there's a significant risk that videos exclusively in English may not effectively engage a large portion of your customer base. By offering multilingual transcriptions, you can personalize the video experience for diverse regions and cater to hearing-impaired audiences as well. This can be accomplished through AI-driven automated speech-to-text conversion, uploading SRT files, or a combination of both methods.

Use interactive elements: Interactive elements play a crucial role in hyper personalized marketing videos, as they allow viewers to actively engage with the content and customize their experience. Interactive features such as clickable hotspots, quizzes, polls, and shoppable links enable viewers to interact with the video and provide feedback or input. These elements can help increase engagement, capture valuable data, and drive conversion.

[dbenjamin]

Discover how Hyperautomation in retail revolutionizes the industry. Uncover the 5 key benefits, from hyper-personalization to price optimization and demand forecasting. This technology redefines retail success. Don't miss this insight-packed video!

Visit us at- Hyperautomation in retail

[blissfullyecho]

2025 Vision 🖤🍸🪩

[jimmyhere]

Unlock the future of retail with JK Tech's cutting-edge service: Hyperautomation in Retail. Revolutionize your business with price optimization for retailers, demand forecasting, and hyper-personalization. Seamlessly integrate these powerful tools to boost profits, streamline operations, and exceed customer expectations. Elevate your retail game with JK Tech and embrace the era of hyperautomation!

[ghost-bxrd]

Let’s amp up the “Jason says ow and the batfam thinks he must be gravely injured” headcanon.

Jason calls Bruce or Dick for fun and says nothing but “goodbye” before hanging up (maybe it’s a dare by Roy who TOTALLY suspects the reaction Jay is gonna get).

Ten minutes late the entire Justice League is scouring Gotham, on the hunt for Jason.

[hypewinter]

A small town in Illinois is suing the American government for discrimination against their race. Desperate to get out of this, the government tasks the Justice League with investigation.

[paperbackribs]

[d3cayingdolly]

"match my freak" match my oversensitivity. match my inability to be calm about very minor problems. feel insane and like you're burning from the inside out over everything.

[honeytonedhottie]

financial literacy⋆.ೃ࿔*:･✍🏽🎀

so i released a poll if you guys would like a post on financial literacy and the results are here. so im gonna share some things that i learned while taking a financial literacy course…💬🎀

WHAT IS FINANCIAL LITERACY ;

financial literacy is handling ur money wisely. the google definition of financial literacy is the ability to understand and apply different financial skills effectively, including personal financial management, budgeting, and saving.

ALL ABOUT BUDGETING ;

when u hear the word "budget" its rly easy to think "omg limiting belief" or think of it in a negative light but a budget is just a plan on how u manage ur money. its not always constrictive and negative like u may or may not think of it to be.

budgeting : keeping track of how much $ ur bringing in and how much ur spending…💬🎀

planning a budget is ez pz. you can use some paper and sparkly pink gel pens to create an adorable budget, or u can download different sheets online and just have your budget digitally. theres a plethora of resources out there so just choose whichever is easier for u.

something else that i learned about during this course was the 50:30:20 rule. its called the 50:30:20 rule because 50% of ur money goes towards ur needs, 30% goes towards wants and 20% goes towards ur savings. and this isnt concrete, its just a good framework and u can adjust to ur own specific needs and goals.

for example if u manifested $4000. ur 50% would be $2000, ur 30% would be $1200 and ur 20% would be $800…💬🎀

HOW DO U KNOW WHAT UR NEEDS/WANTS ARE ;

things like ur rent and groceries are ur needs and things like vacations and going out with ur girls are wants. and to apply the 50:30:20 rule you first have to...

♡ calculate ur needs, wants and savings budget

♡ compare ur expenses to ur budget

the way u do this is to subtract your expenses from your budget. this is your budget balance. if your budget balance is zero or positive, that means you are living within your means and have some extra money. if your budget balance is negative, that means you are spending more than you should and may have a budgeting problem.

let me know if u guys want more content about this cuz i had a lot of fun writing this…💬🎀

[obsessedwithstarwars]

Jazz makes a deal with Desiree after finding her brother in their parent’s basement. And it’s not a pretty sight.

Her deal: Desiree gets a slightly longer leash (in a matter of speaking) as long as Danny and Jazz are safe. (Or something like that. Point is, she made a deal)

I wish this never happened and that Danny and I were safe somewhere else!

There’s a snap of fingers, a bright flash, then she’s outside in an unfamiliar city with sirens blaring and people wailing as a scarecrow runs by with some sort of gas, chased by someone dressed like Vlad adjacent except all black with a weird looking bat symbol on his chest.

Not normal, but also not the weirdest thing she’s seen.

But there’s no sign of Danny.

Desiree looks at Jazz and smiles bitterly, “I never said you’d be safe together.” And disappears.

Meanwhile, Danny wakes up screaming in an alley until he realizes he is not in pain and somehow has no wounds from their parents. His screams attract the attention of a man walking by, who comes to investigate, Danny decides to go invisible right in front of him which was dumb but he was injured just a couple seconds ago so cut him some slack. It really should have freaked the guy out, but he just has an astonished look on his face before also turning invisible.

Or: Jazz is sent to Gotham and Danny is sent to Coast City. Jazz becomes an unwilling part of scarecrow’s scheme (could be any villain) and is saved by a bat (any bat, although I prefer Red Hood or Robin) and Danny accidentally showed Martian Manhunter his powers.

Could work with Superman too in Metropolis. He could pick up a dumpster and throw it at Clark and Clark would calmly catch it while Danny is babbling/apologizing for getting scared and throwing something that could have killed the man, then slowly everything clicks and he disappears, leaving Clark Kent to investigate.

(Also background: Danny has just been told he will be the future Ghost King in this and Jazz was told by Clockwork that she would have a difficult decision and a difficult future in store but that it will be good for them and for the realms. Jazz doesn’t believe in fortune tellers, especially vague ones and says so to Clockwork’s face which cracks a smile. I’d personally write it as a Hardcover ship, but honestly if anyone wants to yoink this and do something else with it, I’d be okay with that too!)