#heres an idea

[orykorioart]

Something is missing, but you don’t know what.

[Image Description:

Digital illustration featuring Taako and Lup from The Adventure Zone. On the right side are Taako and Lup during the Stolen Century, with their red cloaks. The edge of the picture is taken over by a glitch effect, almost erasing Lup, only leaving behind parts of her cloak and hair. There is also a small glitch on Taako’s chest, where the IPRE patch would be. This part of the picture is also somewhat desaturated.

Stolen Century Lup is depicted with her hair in a messy bun, her dark brown hair dyed with light-pink highlights. Stolen Century Taako is depicted with his long hair in a braid, his dark brown hair dyed with lavender-purple.

The left-side of the image is post-Voidfish Taako, who is fidgeting with his hair with a look of sadness on his face. He is clutching onto the Umbrastaff at his hip.

Post-Voidfish Taako is depicted with messy shoulder-length hair, his naturally dark-brown hair is streaked with some lavender-purple and light-pink. He is wearing a deep-purple cloak and hat, which is themed with stars on the inside.

End Description.]

[addicted2coke-theothercoke]

HERE'S AN IDEA

Instead of just remaking the original Neverending Story movie, for the reboot we should make it more like the book

You know

Were Bastian(remember Bastian?) goes mad with power, destabilizes and corrupts the world of Fantastica, before attempting to overthrow the Childlike Empress using the powers she granted him.

Only to then fail miserably, forced to wonder Fantastica in search of a way home, desperate not to lose all memory as he clashes with the world he created now without godlike abilities.

BRING BACK MAD WITH POWER BASTIAN

[chriswinters]

i just know the lg bean & tea crew have posted something like this on their social media pages

[chandlersnatch]

[writtenin-blood]

During the writers and actors strikes going on rn it's been making me think of Newsies (fucking love the musical, 100/10) and I just wanna know one thing. It's a VERY popular musical that Disney has produced TWICE (movie music, 1990s I believe, Broadway recording, 2016 ish). So I believe I can safely assume that at least some of the higher ups in some of these companies have seen it, or at least know the plot.

And if they do, DID THEY LEARN NOTHING? THE ENTIRE SHOW IS ABOUT THE NEWSPAPER DOING EXACTLY WHAT THEY'RE DOING AND GUESS WHAT? THEY GIVE INTO THE DEMANDS AND COMPROMISE

and here's the fun bit, it's based on a true story. So if some poor kids were tired of getting taken advantage of in the late 1800s and got the big old rich guys to listen to them. What makes you even PONDER that these writers and actors (some of which were PART of productions of these kinds of stories) are going to give up and continue to be taken advantage of? Get a fucking grip AND PAY YOUR FUCKING WRITERS AND ACTORS

You guys would be NOTHING without them. Disney wouldn't have made it these last 100 years without everyone working their damn hardest to make a movie everyone can love. Netflix, Hulu, Prime, and everyone else would be distant memories without the hard fucking work people put into their jobs. SO PAY YOUR FUCKING WORKERS

Those workers add HUMANITY and emotion and care into everything they do and that's not something you can replace with a fucking robot either

[h2llish]

there are many sharks species that are considered (critically) endangered and one of them is the white sharks :(

[myheadphonesareneverloudenough]

"ugh the people in [fandom] are so annoying..."

aaaaaaaaand blocked! :)

[coraline-mel-jones]

So

Think about it, Coraline is 4ft and the beldam is 15 ft right ? So what if Coraline grew 50ft tall and the beldam grew 61ft tall and starting FIGHTING while everyone watches and when Coraline thinks she's lost the fight it takes someone she cares about to get her back up on her feet and she beats the beldams boney ass !

Sounds so stupid

[pokkomi]

Btw short teapot is gonna meet my parents,,, (school event)

😔

manifesting that he makes a horrible impression on your parents…

[nabsthevulture]

“Oh haha no items for sale this is just a listing for you to give me money for no reason other than for me to buy dog toys for my doodle haha I apparently can’t afford enrichment for my own pet lol”

Shut the fuck up and get reported

[caeliflammae]

tumblr staff jeb bush era?

Tumblr’s Core Product Strategy

Here at Tumblr, we’ve been working hard on reorganizing how we work in a bid to gain more users. A larger user base means a more sustainable company, and means we get to stick around and do this thing with you all a bit longer. What follows is the strategy we're using to accomplish the goal of user growth. The @labs group has published a bit already, but this is bigger. We’re publishing it publicly for the first time, in an effort to work more transparently with all of you in the Tumblr community. This strategy provides guidance amid limited resources, allowing our teams to focus on specific key areas to ensure Tumblr’s future.

The Diagnosis

In order for Tumblr to grow, we need to fix the core experience that makes Tumblr a useful place for users. The underlying problem is that Tumblr is not easy to use. Historically, we have expected users to curate their feeds and lean into curating their experience. But this expectation introduces friction to the user experience and only serves a small portion of our audience. 

Tumblr’s competitive advantage lies in its unique content and vibrant communities. As the forerunner of internet culture, Tumblr encompasses a wide range of interests, such as entertainment, art, gaming, fandom, fashion, and music. People come to Tumblr to immerse themselves in this culture, making it essential for us to ensure a seamless connection between people and content. 

To guarantee Tumblr’s continued success, we’ve got to prioritize fostering that seamless connection between people and content. This involves attracting and retaining new users and creators, nurturing their growth, and encouraging frequent engagement with the platform.

Our Guiding Principles

To enhance Tumblr’s usability, we must address these core guiding principles.

Expand the ways new users can discover and sign up for Tumblr.

Provide high-quality content with every app launch.

Facilitate easier user participation in conversations.

Retain and grow our creator base.

Create patterns that encourage users to keep returning to Tumblr.

Improve the platform’s performance, stability, and quality.

Below is a deep dive into each of these principles.

Principle 1: Expand the ways new users can discover and sign up for Tumblr.

Tumblr has a “top of the funnel” issue in converting non-users into engaged logged-in users. We also have not invested in industry standard SEO practices to ensure a robust top of the funnel. The referral traffic that we do get from external sources is dispersed across different pages with inconsistent user experiences, which results in a missed opportunity to convert these users into regular Tumblr users. For example, users from search engines often land on pages within the blog network and blog view—where there isn’t much of a reason to sign up. 

We need to experiment with logged-out tumblr.com to ensure we are capturing the highest potential conversion rate for visitors into sign-ups and log-ins. We might want to explore showing the potential future user the full breadth of content that Tumblr has to offer on our logged-out pages. We want people to be able to easily understand the potential behind Tumblr without having to navigate multiple tabs and pages to figure it out. Our current logged-out explore page does very little to help users understand “what is Tumblr.” which is a missed opportunity to get people excited about joining the site.

Actions & Next Steps

Improving Tumblr’s search engine optimization (SEO) practices to be in line with industry standards.

Experiment with logged out tumblr.com to achieve the highest conversion rate for sign-ups and log-ins, explore ways for visitors to “get” Tumblr and entice them to sign up.

Principle 2: Provide high-quality content with every app launch.

We need to ensure the highest quality user experience by presenting fresh and relevant content tailored to the user’s diverse interests during each session. If the user has a bad content experience, the fault lies with the product.

The default position should always be that the user does not know how to navigate the application. Additionally, we need to ensure that when people search for content related to their interests, it is easily accessible without any confusing limitations or unexpected roadblocks in their journey.

Being a 15-year-old brand is tough because the brand carries the baggage of a person’s preconceived impressions of Tumblr. On average, a user only sees 25 posts per session, so the first 25 posts have to convey the value of Tumblr: it is a vibrant community with lots of untapped potential. We never want to leave the user believing that Tumblr is a place that is stale and not relevant. 

Actions & Next Steps

Deliver great content each time the app is opened.

Make it easier for users to understand where the vibrant communities on Tumblr are. 

Improve our algorithmic ranking capabilities across all feeds. 

Principle 3: Facilitate easier user participation in conversations.

Part of Tumblr’s charm lies in its capacity to showcase the evolution of conversations and the clever remarks found within reblog chains and replies. Engaging in these discussions should be enjoyable and effortless.

Unfortunately, the current way that conversations work on Tumblr across replies and reblogs is confusing for new users. The limitations around engaging with individual reblogs, replies only applying to the original post, and the inability to easily follow threaded conversations make it difficult for users to join the conversation.

Actions & Next Steps

Address the confusion within replies and reblogs.

Improve the conversational posting features around replies and reblogs. 

Allow engagements on individual replies and reblogs.

Make it easier for users to follow the various conversation paths within a reblog thread. 

Remove clutter in the conversation by collapsing reblog threads. 

Explore the feasibility of removing duplicate reblogs within a user’s Following feed. 

Principle 4: Retain and grow our creator base.

Creators are essential to the Tumblr community. However, we haven’t always had a consistent and coordinated effort around retaining, nurturing, and growing our creator base.  

Being a new creator on Tumblr can be intimidating, with a high likelihood of leaving or disappointment upon sharing creations without receiving engagement or feedback. We need to ensure that we have the expected creator tools and foster the rewarding feedback loops that keep creators around and enable them to thrive.

The lack of feedback stems from the outdated decision to only show content from followed blogs on the main dashboard feed (“Following”), perpetuating a cycle where popular blogs continue to gain more visibility at the expense of helping new creators. To address this, we need to prioritize supporting and nurturing the growth of new creators on the platform.

It is also imperative that creators, like everyone on Tumblr, feel safe and in control of their experience. Whether it be an ask from the community or engagement on a post, being successful on Tumblr should never feel like a punishing experience.

Actions & Next Steps

Get creators’ new content in front of people who are interested in it. 

Improve the feedback loop for creators, incentivizing them to continue posting.

Build mechanisms to protect creators from being spammed by notifications when they go viral.

Expand ways to co-create content, such as by adding the capability to embed Tumblr links in posts.

Principle 5: Create patterns that encourage users to keep returning to Tumblr.

Push notifications and emails are essential tools to increase user engagement, improve user retention, and facilitate content discovery. Our strategy of reaching out to you, the user, should be well-coordinated across product, commercial, and marketing teams.

Our messaging strategy needs to be personalized and adapt to a user’s shifting interests. Our messages should keep users in the know on the latest activity in their community, as well as keeping Tumblr top of mind as the place to go for witty takes and remixes of the latest shows and real-life events.  

Most importantly, our messages should be thoughtful and should never come across as spammy.  

Actions & Next Steps

Conduct an audit of our messaging strategy.

Address the issue of notifications getting too noisy; throttle, collapse or mute notifications where necessary.  

Identify opportunities for personalization within our email messages. 

Test what the right daily push notification limit is. 

Send emails when a user has push notifications switched off.

Principle 6: Performance, stability and quality.

The stability and performance of our mobile apps have declined. There is a large backlog of production issues, with more bugs created than resolved over the last 300 days. If this continues, roughly one new unresolved production issue will be created every two days. Apps and backend systems that work well and don't crash are the foundation of a great Tumblr experience. Improving performance, stability, and quality will help us achieve sustainable operations for Tumblr.

Improve performance and stability: deliver crash-free, responsive, and fast-loading apps on Android, iOS, and web.

Improve quality: deliver the highest quality Tumblr experience to our users. 

Move faster: provide APIs and services to unblock core product initiatives and launch new features coming out of Labs.

Conclusion

Our mission has always been to empower the world’s creators. We are wholly committed to ensuring Tumblr evolves in a way that supports our current users while improving areas that attract new creators, artists, and users. You deserve a digital home that works for you. You deserve the best tools and features to connect with your communities on a platform that prioritizes the easy discoverability of high-quality content. This is an invigorating time for Tumblr, and we couldn’t be more excited about our current strategy.

[the-gayest-sky-kid]

god i love my friends. shout out to people who love their friends. this is a post for friend lovers

[hansoeii]

⚠️‼️

[crowkip]

yeehaw, baby!

[gaily-daily]