#growth hack

[bdraiusa]

Growth Hacking: The Mindset

Growth Hacker Marketing by Ryan Holiday is a must-read for anyone ready to ditch traditional marketing and embrace innovative, scalable growth strategies. Here's some of the best takeaways, questions for reflection and action steps. Wanna learn more? Tap here!

[iprima]

Breaking Boundaries in Sustainable Fashion Marketing: Naadam's Bold Move

While sustainable fashion brands often rely on subtle, nature-focused visuals, Naadam dared to go against the grain in 2023. To announce their first brick-and-mortar store in NYC, Naadam launched a campaign that featured 1,500 posters of mating goats across the city's most fashionable districts. The unconventional approach not only disrupted the typical luxury marketing playbook but also proved that sustainability messaging can be both bold and impactful.

Why Naadam’s Campaign Struck a Chord

Humor & Education Combined

Instead of taking the expected approach of “preaching” about sustainability, Naadam chose a clever, humorous twist. The tagline, "Sustainable cashmere, coming soon," connected the natural process of cashmere production to the idea of new beginnings and a sustainable cycle—sparking interest and making the message memorable without being heavy-handed.

Transparency in Messaging

With goats as the stars of the campaign, Naadam highlighted the core of its product in a fresh, unfiltered way. This transparency resonates deeply with today's consumers, who value authentic insights into brands’ supply chains and sourcing practices. By showing the true origins of their materials, Naadam reinforced trust and built a narrative that went beyond clothing, celebrating its commitment to ethical sourcing and eco-friendly production.

Strategic Location Targeting

Naadam’s campaign wasn’t only effective because of its provocative nature; the locations chosen for these posters were meticulously planned to reach NYC’s most fashion-forward, sustainability-conscious crowds:

SoHo: A hotspot for luxury shopping and high-end fashion enthusiasts

East Village & Greenwich Village: Artistic areas known for progressive thinking and cultural appeal

Williamsburg: A hub for eco-conscious millennials

Lower East Side: Known for its vibrant, diverse urban community

Memorable, Shareable Impact

In NYC, where advertising is relentless, Naadam’s campaign was deliberately crafted to be memorable and shareable. The unexpected, playful nature of the visuals guaranteed they would be talked about on social media and spark industry conversations, creating organic buzz and word-of-mouth.

Lessons Sustainable Brands Can Learn from Naadam

Be Fearless with Your Messaging: Naadam’s campaign proves that sustainable brands don’t need to shy away from edgy or even provocative marketing. Bold messaging works, especially when aligned with a brand’s core values.

Know Your Audience & Location: Placing this campaign in carefully selected neighborhoods maximized its reach to target consumers likely to appreciate both fashion and sustainability.

Educational Storytelling Can Be Fun: Naadam used humor to make sustainability a relatable and entertaining subject. Their campaign shows that the journey to a more sustainable world can be engaging, even in unexpected ways.

Authenticity is Key: By embracing the raw truth behind their product, Naadam established a genuine connection with consumers. This honest portrayal fostered a sense of authenticity that’s often lacking in luxury marketing.

The Campaign’s Ripple Effect on the Sustainable Fashion Industry

Naadam’s approach not only garnered immediate attention but also posed a challenge to the sustainable fashion sector, demonstrating that marketing campaigns can successfully balance substance and shock value. This campaign has encouraged other sustainable brands to consider:

Taking calculated risks with their messaging

Weaving humor and entertainment into their brand narratives

Focusing on memorable, shareable content that extends beyond traditional boundaries

Experimenting with authenticity-driven marketing that challenges industry norms

Long-Term Implications for Sustainable Marketing

Naadam’s campaign success may be a turning point, encouraging brands to approach sustainability messaging differently. Instead of a detached, “serious” approach, we may see more brands daring to be unique, adding a playful element to their campaigns while staying true to core ethical and sustainable principles. This campaign could very well set a new standard for how sustainability is communicated in an era where consumers want transparency, authenticity, and a touch of relatability.

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[gilesmdavis]

Looking at this the other way round, this is a good primer for marketing interviews. Or assessing areas to improve. 

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[positiveupwardspiral]

[livelovecaliforniadreams]

2x2 | 3x8

[succulentsiren]

🍒

[inalignment]

HEALTHY GURL TIPS

Tip 1: Be uncomfortable with being comfortable

Think of the big WHY you are trying or wanting to grow and evolve. Reflect on the current routine you have, does it lack alignment? does it make you feel fulfilled? if not its time to sit down and check out what you feel will make you grow, hence why it is important to try not to stick always to the same old until you find out what makes you shine. Don't be afraid of trying new things to get you of your stagnant and comfortable state. Try a new workout, try a new recipe, try a new hobby, try a different routine, wake up earlier even though you've never done that before try it for a week and push the time earlier day by day 7:30 one day the next 6:30,6:00am and so on.

Tip 2: Stop throwing your day away

This can mean different ways to different people, but this is mostly to say that even though perhaps you didn't start the day as productive as you'd like it to be doesn't mean the rest of the day has to be that way. Forgive yourself and try again, regardless if you woke up at 6am and scrolled till 12 or if you didn't do anything until 1pm, you can restart your day anytime, 1 small error shouldn't count for the rest of the day

Tip 3 : Balanceeeee!!!

I cannot stress this enough, trying to be strict all the time with yourself will only make things worse in the long run, take rest days, have cheat days, have that fast food a couple times a week. Not every single goal of yours will seamlessly align with your life. Balance is everything in your journey.

Tip 4 : Start Walking

So so important to not only get fresh air and sun but also for your health to get your body moving. Start super slow you will eventually get better at it, get some headphones, put some music on and get going, i personally aim for 10k steps a day but even 7-8k is good! Even better if you listen to a good podcast, to learn and get endorphins for the day.

Tip 5 : Be grateful for yourself & life

Be grateful for the little things. Even if at times you might not feel you are where you want to be I promise once you take note of all the things you already have then and only then will you realise how fortune you are. BE HAPPY YOU ARE ALIVE. The more grateful you are the more blessings you will receive. You should be so proud of yourself and really give yourself a pat on the back more often.

[tigitaldurtle]

I can't DRAW STAN OK!? LEAVE ME ALONE!!...

Anyway, I drew Stan meeting my Gravity Falls OC, Tacklebox Max, for the first time! He's trying to tell Max how much money he could make from boat fishing (something Max already knows) and the poor kid is just like "aha yeah ok! the dock is fine tho!" ...Max also has a fear of being on boats that he won't be revealing to this random old guy at this current point in time. 🫡

[goshikiology]

rin's ego as a striker is intrinsically tied to sae- both when his goal is to become number two with sae at his side and later, when he wants to become the best solely to spite his brother. sae's dissolution of their shared dream is both an attempt to free himself from the insurmountable expectation that he will become the world's greatest striker (something he realized was impossible while he was in spain), and also an attempt to free rin's ego from his own. from the beginning of blue lock, it's been established that genius goalies and defenders and midfielders (!) can be born, whereas strikers are created different from the beginning. observant, intelligent sae knows, even as a kid, that rin has something he simply doesn't- a natural sense of the field, the ability to smell a weak spot in the defense. rin's natural talent abounds, but it takes more than just talent to become a genius striker. sae knows that rin posesses talent in spades, but his underdeveloped ego (or even lack of ego entirely) is holding him back. while it might seem misguided and cruel, sae recognizes that rin's dependence on him is restrictive, and attempts to end it. it is not enough for rin to just latch on to sae's ambitions and goals. to develop the ego of a world-class striker, he needs to develop ambition and ego of his own.

[relaxedstyles]

[geolandingpages]

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[thisisadonaldduckblognow]

bangs pots and pans

raph was never any less suited to leadership than leo

raph was never any less suited to leadership than leo

raph was N E V E R any less suited to leadership than leo

idk how many times i can say it before it sinks in that in rise there was never once any point where that was the point being made

if you just like leo’s character better than you like raph’s, that’s fine! if you just like it better when leo is leader, that’s fine! i have no issue!

but we need to stop trying to circle that leadership change back to somehow being about better or worse or ~more cut out for it~ because it sucks to throw the great job raph did through the series under the bus in order to prop up leo’s good qualities. 

they’re both great leaders. they both have strong suits and weak suits in the role, they both have growth and development when they’re in that role. they BOTH make on-screen mistakes in that role and aren’t very good at it at first! not getting a more in-depth explanation about it in the movie or series stinks and it’s very interesting to explore, but seriously. 

[livelovecaliforniadreams]

[mykashg]

I could fill seats you know, but they all thought it was because of my sitcom or the fire. I was never seen as legit by guys like them.

HACKS Season 3, Episode 4 "Join the Club"