#growth hack

[iprima]

Breaking Boundaries in Sustainable Fashion Marketing: Naadam's Bold Move

While sustainable fashion brands often rely on subtle, nature-focused visuals, Naadam dared to go against the grain in 2023. To announce their first brick-and-mortar store in NYC, Naadam launched a campaign that featured 1,500 posters of mating goats across the city's most fashionable districts. The unconventional approach not only disrupted the typical luxury marketing playbook but also proved that sustainability messaging can be both bold and impactful.

Why Naadam’s Campaign Struck a Chord

Humor & Education Combined

Instead of taking the expected approach of “preaching” about sustainability, Naadam chose a clever, humorous twist. The tagline, "Sustainable cashmere, coming soon," connected the natural process of cashmere production to the idea of new beginnings and a sustainable cycle—sparking interest and making the message memorable without being heavy-handed.

Transparency in Messaging

With goats as the stars of the campaign, Naadam highlighted the core of its product in a fresh, unfiltered way. This transparency resonates deeply with today's consumers, who value authentic insights into brands’ supply chains and sourcing practices. By showing the true origins of their materials, Naadam reinforced trust and built a narrative that went beyond clothing, celebrating its commitment to ethical sourcing and eco-friendly production.

Strategic Location Targeting

Naadam’s campaign wasn’t only effective because of its provocative nature; the locations chosen for these posters were meticulously planned to reach NYC’s most fashion-forward, sustainability-conscious crowds:

SoHo: A hotspot for luxury shopping and high-end fashion enthusiasts

East Village & Greenwich Village: Artistic areas known for progressive thinking and cultural appeal

Williamsburg: A hub for eco-conscious millennials

Lower East Side: Known for its vibrant, diverse urban community

Memorable, Shareable Impact

In NYC, where advertising is relentless, Naadam’s campaign was deliberately crafted to be memorable and shareable. The unexpected, playful nature of the visuals guaranteed they would be talked about on social media and spark industry conversations, creating organic buzz and word-of-mouth.

Lessons Sustainable Brands Can Learn from Naadam

Be Fearless with Your Messaging: Naadam’s campaign proves that sustainable brands don’t need to shy away from edgy or even provocative marketing. Bold messaging works, especially when aligned with a brand’s core values.

Know Your Audience & Location: Placing this campaign in carefully selected neighborhoods maximized its reach to target consumers likely to appreciate both fashion and sustainability.

Educational Storytelling Can Be Fun: Naadam used humor to make sustainability a relatable and entertaining subject. Their campaign shows that the journey to a more sustainable world can be engaging, even in unexpected ways.

Authenticity is Key: By embracing the raw truth behind their product, Naadam established a genuine connection with consumers. This honest portrayal fostered a sense of authenticity that’s often lacking in luxury marketing.

The Campaign’s Ripple Effect on the Sustainable Fashion Industry

Naadam’s approach not only garnered immediate attention but also posed a challenge to the sustainable fashion sector, demonstrating that marketing campaigns can successfully balance substance and shock value. This campaign has encouraged other sustainable brands to consider:

Taking calculated risks with their messaging

Weaving humor and entertainment into their brand narratives

Focusing on memorable, shareable content that extends beyond traditional boundaries

Experimenting with authenticity-driven marketing that challenges industry norms

Long-Term Implications for Sustainable Marketing

Naadam’s campaign success may be a turning point, encouraging brands to approach sustainability messaging differently. Instead of a detached, “serious” approach, we may see more brands daring to be unique, adding a playful element to their campaigns while staying true to core ethical and sustainable principles. This campaign could very well set a new standard for how sustainability is communicated in an era where consumers want transparency, authenticity, and a touch of relatability.

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[gilesmdavis]

Looking at this the other way round, this is a good primer for marketing interviews. Or assessing areas to improve. 

[geolandingpages]

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[positiveupwardspiral]

[livelovecaliforniadreams]

2x2 | 3x8

[succulentsiren]

🍒

[tigitaldurtle]

I can't DRAW STAN OK!? LEAVE ME ALONE!!...

Anyway, I drew Stan meeting my Gravity Falls OC, Tacklebox Max, for the first time! He's trying to tell Max how much money he could make from boat fishing (something Max already knows) and the poor kid is just like "aha yeah ok! the dock is fine tho!" ...Max also has a fear of being on boats that he won't be revealing to this random old guy at this current point in time. 🫡

[theladyyavilee]

someone might have already said this, I’ve been a little mia, buuut now that I have thought about it more, the couch scene actually makes so much sense?

the thing is, we’ve only been considering the couch metaphor from a meta standpoint - and don’t get me wrong, that is def an important aspect and they have been using it as such, for examply by showing us that the answer to the couch question is eddie’s couch (thank you 6x12 couch scene my most beloved <3) - but in that we are kinda forgetting that in contrast to the other metaphors (most notably heart and water metaphors <3) the couch metaphor first and foremost isn’t a meta metaphor, it is buck’s metaphor and thereby the only metaphor that the characters are actively aware of and so while the meta aspects of it definitely are at play (and in my opinion do hold up, because of course he has grown, but not yet enough and so this time the couch choice is half his own, while half still put on someone else again, and he still doesn’t see the one right in front of him) more importantly buck is actively trying to use the couch metaphor and is actively trying to put it into play by being proactive, but it also means that the couch metaphor is not infallible, because buck is not infallible

from buck’s perspective, natalia is a good candidate and he didn’t compromise on his own boundaries for her and she still came back and stood beside him through the emotional mess that was kameron having the baby even tho that was what originally made her run - of course he would want the couch metaphor to work for the two of them (people have said it before, but it bears repeating: buck is not omniscient, he does not see the narrative signs for why he and natalia are doomed!) and of course that would make him actively put the couch metaphor into play, it’s almost like a test, like him asking can we actually ‘pick a couch’ together that works for both of us synonymous with him asking if they actually fit (which is a big step up, because it IS him making that choice and him recognizing that ‘picking a couch’ kinda needs to be a both partners kinda thing and a compromise, not him accepting couches that are hoisted on him) - and only s7 will tell us and more importantly buck the answer to that, even tho we as the audience know that the couch buck is at ease on is already out there and waiting for him to see it <3

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[thisisadonaldduckblognow]

bangs pots and pans

raph was never any less suited to leadership than leo

raph was never any less suited to leadership than leo

raph was N E V E R any less suited to leadership than leo

idk how many times i can say it before it sinks in that in rise there was never once any point where that was the point being made

if you just like leo’s character better than you like raph’s, that’s fine! if you just like it better when leo is leader, that’s fine! i have no issue!

but we need to stop trying to circle that leadership change back to somehow being about better or worse or ~more cut out for it~ because it sucks to throw the great job raph did through the series under the bus in order to prop up leo’s good qualities. 

they’re both great leaders. they both have strong suits and weak suits in the role, they both have growth and development when they’re in that role. they BOTH make on-screen mistakes in that role and aren’t very good at it at first! not getting a more in-depth explanation about it in the movie or series stinks and it’s very interesting to explore, but seriously. 

[livelovecaliforniadreams]

[mykashg]

I could fill seats you know, but they all thought it was because of my sitcom or the fire. I was never seen as legit by guys like them.

HACKS Season 3, Episode 4 "Join the Club"

[bloomzone]

✩ꜝFinding Peace: 5 Tips For Managing Stress And Living A Balance Life

"You can be happy about anything. You can be happy about life. You can be happy about music. You can be happy about food. You can be happy about sleep. You can be happy about others, and I can be happy about STAYs"

-bangchan straykids.

In this blog, we will explore various tips and strategies to help you manage stress and live a more balanced life. Whether you're feeling overwhelmed by work, school, or personal responsibilities, this blog will provide you with helpful information and resources to help you find the peace and balance you're looking for !:

by: 𖧷´ bloomzone 𝅄 ׂׅ

⊹ .ᐟself care !

Taking care of yourself is incredibly important, not only for your physical health, but for your mental health as well. When you prioritize self-care, you're able to better handle stress, have more energy and feel more positive and relaxed.Some examples of self-care activities that can help with stress management include exercise, mindfulness and meditation, spending time with friends and family, journaling, and finding time for hobbies you enjoy. Remember, putting yourself first is not selfish, it is necessary to maintain balance in life.

⊹ .ᐟ mindfulness

Mindfulness involves paying attention to your thoughts, emotions, and physical sensations in a non-judgmental way. It's about being present and fully immersed in the moment, without getting lost in thoughts of the future or past.By practicing it you can develop greater clarity and focus, as well as reduce stress and improve emotional balance. It can also help to increase self-awareness, which can be helpful in managing difficult emotions and situations. U can practiced through activities such as meditation, deep breathing, or simply paying mindful attention to your daily activities.

⊹ .ᐟ healthy coping with mechanism

Healthy coping mechanisms are strategies or activities that help people manage difficult emotions and situations in a healthy way. Some examples : exercising, journaling, spending time in nature, meditating, talking to a friend, engaging in a creative activity, or listening to music, traveling with friends somewhere...By utilizing healthy coping mechanisms, u can be able to manage stress and emotions in a positive and productive way, rather than resorting to unhealthy coping methods such as substance abuse, binging, or self-harm.

⊹ .ᐟstrong relationships

In addition to providing emotional and social support, strong relationships can also help with stress in other ways. For example, they can provide a sense of security and stability, which can reduce feelings of anxiety and stress. Relationships can also provide distractions from stressors, which can help to reduce the perception of stress. Furthermore, relationships can provide opportunities for laughter and fun, which can help to regulate stress hormones and reduce physical symptoms of stress. Overall, strong relationships can play a significant role in managing stress and promoting overall well-being.

⊹ .ᐟhealthy boundaries

Setting healthy boundaries is an important skill for managing stress and maintaining overall well-being. They refer to the limits and preferences that individuals set for themselves in their relationships with others. They enable individuals to protect themselves from stress, maintain self-respect, and preserve their energy and timel.involves clearly communicating one's limits, needs, and expectations to others for example Saying no when you need to and not feeling guilty about it,Communicating your needs and desires openly and honestly,Not tolerating disrespectful or harmful behavior from others,Scheduling time for self-care and activities that you enjoy, Protecting your personal space and time It requires a balance between being firm and flexible. Healthy boundaries can help to reduce stress by protecting individuals from harmful or manipulative behaviors, and by ensuring that their needs and desires are respected and acknowledged.

ıllı ⠀ :  In short, managing stress and finding balance in life is key to mental health. Self-care, mindfulness, healthy coping mechanisms, strong relationships, and boundaries + there is a lot of tips.. can help reduce stress and improve well-being.Take care of urself and set healthy limits to live a happier, less stressed life ‹3. ♡ !!

[conscious-love]

Act the way you’d like to be and soon you’ll be the way you act.

Leonard Cohen

[thelegendofdiaperhorse]

ALPHA MALE PROTIP: IF YOU CUT OFF YOUR DICK IT'LL GROW BACK TWICE THE SIZE