#digital channels in India

[bishtmeenakshi]

India Digital Lending Market is in Growing Stage, Being Driven by Digitization in the country along with the presence of 100+ Players in the Industry: Ken Research

Digital Lending Platforms are addressing the huge unmet demand for credit as the Market has grown @ CAGR 131.9% During FY’2017-FY’2022.

     

 To Know More on this report, Download free Sample Report

India’s market for digital lending has grown from INR 116.7 billion in FY’2017 to INR 3,377.7 billion in FY’2022P. The growth is supported by the need for superior customer experience, emerging business models, faster turn-around time, and adoption of technology like AI. Customers are adopting digital avenues as a result of the rise in smartphone usage and internet penetration. Digital channels influence 40 to 60% of loan purchase transactions across loan types.

2. Loans through Digital Channels on NBFCs has increased from 0.6% in FY’2017 to 53.0% in Dec, 2020 owing to the rise in BNPL schemes and lower interest rates offered by the Lending Platforms.

  Visit this Link Request for custom report

Commercial banks are rapidly joining the genre of financial intermediaries either lending digitally on their own or joining with NBFCs to share the synergies. The Digital Lending Company’s requirements are lower, and the process is significantly quicker. They need just a bank account as a reference point where loans can be credited and therefore % of Loans through Digital Channels are higher with NBFCs. The flexibility that BNPL schemes offer has completely transformed the digital lending market, particularly for younger shoppers, who are happy to trade traditional credit cards for more user-friendly BNPL schemes. The rapid uptake of Buy Now, Pay Later (BNPL) propositions, particularly within the retail sector, continues to drive major growth and new opportunities for NBFCs in India.

3. Rising Internet Penetration, Rise of innovative Models and an enabling regulatory environment are some of the Major Driving Factors for Digital Lending in India

 To Know More on this report, Download free Sample Report      

Higher penetration of smartphones, increasing number of mobile phone subscriptions coupled with inexpensive data has result in the growth and also supported the awareness and adoption rate of Digital Lending in India’s population. The popularity of Digital Lending has increased in India owing to NBFCs platforms collaborating with other digital platforms such as e-commerce, ride hailing, travel, logistics and more, resulting in higher acceptance of digital lending from various customer segments in the country. Digital Lending Pioneered by NBFCs, have now resulted in Companies from various segments coming up with multiple new models of doing business such as Digital Lending Marketplaces, POS Transaction Lending, Bank and NBFCs partnership models and more.2

4. Digital Lending Market to Reach INR ~15,000 billion by FY’2027 Making Digital Lending a Sector with the Highest Penetration by Digital Channels in the Country.

     

To more about industry trends, Request a free Expert call

Strategic partnerships and collaborations between traditional financial institutions and new-age Lending Platforms. Plus, easy market entry and targeted loan offerings due to availability of large sets of customer data, which can give collective and individual insights. Changing consumer behavior and expectations shaped by purchase/ transaction experiences offered by e-marketplaces like food delivery, e-commerce and travel portals.

[goodthings777]

YOU ARE THE PERSON GOD IS PREPARING AS THE ANSWER TO SOMEONE'S PRAYER.

[elmex309]

Enhance Efficiency and Flexibility with DIN Rail Mounted Terminal Blocks in India

Introduction:

In today's rapidly evolving industrial landscape, efficient and reliable electrical connections are crucial for ensuring smooth operations.  DIN rail mounted terminal blocks have emerged as a preferred solution for creating secure and organized electrical connections in a wide range of applications.  With their versatility, durability, and ease of installation, these terminal blocks have gained immense popularity among professionals in India.  In this blog post, we will explore the benefits and applications of rail mounted terminal blocks and highlight their importance in the Indian industrial sector.

What are DIN Rail Mounted Terminal Blocks?

DIN rail mounted terminal blocks are electrical connectors that provide a convenient and standardized method for connecting and distributing power or signals in industrial control systems.  These blocks are specifically designed to be mounted on DIN rails, which are widely used for organizing and securing electrical components in control panels, switchgear cabinets, and equipment enclosures.

Benefits of DIN Rail Mounted Terminal Blocks:

Space-saving and Modular Design:  DIN rail mounted terminal blocks feature a compact design that allows for optimal use of available space.  Their modular construction enables easy customization and expansion as per the specific requirements of an application, making them highly adaptable.

Secure and Reliable Connections:  These terminal blocks ensure secure and reliable connections, thanks to their robust construction and advanced connection technologies.  They provide a sturdy grip on wires and facilitate excellent contact, minimizing the risk of loose connections and electrical failures.

Easy Installation and Maintenance:  With their tool-less and user-friendly design, DIN rail mounted terminal blocks simplify installation and maintenance procedures.  The snap-on mounting feature of these blocks allows for quick and hassle-free assembly, reducing overall downtime during system installation or upgrades.

Enhanced Safety:  Rail mounted terminal blocks adhere to stringent safety standards and offer features like finger-safe design, which prevents accidental contact with live components.  This ensures the safety of both the equipment and the personnel working with them. 

Applications of DIN Rail Mounted Terminal Blocks:

Industrial Automation:  Rail mounted terminal blocks are extensively used in industrial automation systems, where they serve as a vital component for connecting sensors, actuators, motors, and other devices.  These blocks provide a reliable interface for transmitting power and signals between various control elements.

Power Distribution:  DIN rail mounted terminal blocks play a crucial role in power distribution systems, allowing for easy and organized connection of power supply lines to different equipment.  They enable efficient energy management and facilitate the distribution of power to multiple devices within a control panel.

Building Automation:  In building automation systems, DIN rail mounted terminal blocks provide a convenient solution for connecting various electrical components, such as lighting controls, HVAC systems, security systems, and more.  Their modular design allows for easy integration and maintenance of these systems.

Rail Mounted Terminal Blocks in India:

The Indian industrial sector is witnessing significant growth, and the demand for reliable electrical connectivity solutions is higher than ever.  Rail mounted terminal blocks have gained traction in India due to their versatility and ability to meet the diverse requirements of industries ranging from manufacturing to infrastructure development. Manufacturers and suppliers in India offer a wide range of DIN rail mounted terminal blocks, catering to different voltage and current ratings, wire sizes, and connection types.

Conclusion:

Rail mounted terminal blocks have revolutionized the electrical connectivity landscape in India, providing efficient, secure, and organized solutions for various industrial applications.  Their space-saving design, ease of installation, and robust construction make them indispensable for creating reliable connections in control systems and power distribution networks.  As the industrial sector continues to thrive in India, the importance of DIN rail mounted terminal blocks as a key component in electrical installations cannot be overstated.  By embracing these advanced terminal blocks, Indian industries can enhance efficiency, reduce downtime, and ensure safe and reliable operations.

[technianssoftech]

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[thevirginwitch]

The Origin & Evolution of Correspondences in Witchcraft

This post was shared a week early over on my Patreon! Working a day-job and running a blog full-time is a ton of work, so any support is insanely appreciated! Patrons will receive early access to content, exclusive content such as research notes and book recommendations, free tarot readings, access to a private Discord channel within my server, discounted products from my Etsy store, free digital files, voting power on my content, and MUCH more! Check it out here for as little as $2/month.

If you’ve been a witch for a while, you’ve probably asked yourself: where do correspondences come from? Who decided that lavender was good for calming, or that obsidian was good for absorbing negative energy? Where does the concept of correspondences come from in the first place? To answer these questions, we must first look at something called “correlative thinking”: Marcel Granet (1884-1940), a French sociologist, coined the term “correlative thinking”, which can be defined as “thinking of an item of one class by correlating it with an item of another class”, typically organizing and relating “natural, political/social, and cosmological data in highly ordered arrays or systems of correspondence.” Sound familiar?

Correlative thinking takes many forms throughout religion, philosophy, and humanity – even showing up as early as Mesopotamia, where they believed events on earth ran parallel to events in heaven: “each city-state had its own patron god and every change in the balance of power between the city-states was seen as the direct reflection of a change in the relationship of the gods.” (Cavendish, pg. 12) In ancient Greece and among Hellenic philosophers, they came up with the “macrocosm/microcosm” analogy, which describes the relationship between the smaller, human being (the microcosm) with the much bigger, seemingly infinite cosmos (the macrocosm).

This correlative thinking is prevalent in many magical texts throughout the years – including The Emerald Tablet (late 8th-early 9th century), The Picatrix (a 9th century Arabic grimoire), The Key of Solomon (1312), and the Three Books of Occult Philosophy (1533). After the publication of The Three Books of Occult Philosophy and the boom of new-age spiritualism in the 1970s, there have been a massive number of publications related to witchcraft, correspondences, ritual magic, and more. For the purpose of this post, however, we’ll be focusing on these foundational texts to better understand the evolution and origin of correspondences.

The Emerald Tablet, dated around the late 8th-early 9th century, is one of the most highly influential texts within the philosophical and occult realm. An English translation of a line of text within The Emerald Tablet provides one of the most popular terms among new agers and modern pagans: “That which is above is like to that which is below, and that which is below is like to that which is above”. A shortened version of this phrase, “as above, so below”, can be found in Helena Blavatsky’s work, Isis Unveiled (1877), where it became massively popularized among the modern pagan community. This phrase, along with terms related to correlative thinking, tie back to many cultures – including China, India, and more.

The Picatrix, 9th-century Arabic grimoire on astrological magic, is yet another influential piece of text. This text contained astrological magic, magical potions and spells, and different Hermetic, Neoplatonic, and Aristotelianism philosophical passages – and it also included the explanations of links between planets and intangible objects such as colors and perfumes/fragrances.

After a few series of translations in the 12th and 13th centuries, the information within the Picatrix (and other sources) were recorded and arranged by Henry Cornelius Agrippa (1486-1535) in his work, Three Books of Occult Philosophy in 1509 (not being published until 1533). From there, Dr. John Dee (1527-1604) expanded on Agrippa’s work in the 1580s and 1590s.

Shortly after, in 1620, the Magical Calendar was published, which compressed much of the previous material. This calendar, amazingly recorded on one page, “contains tables of correspondences arranged by number, from one to twelve. The material is based largely on the extensive tables in Agrippa, book II, but goes beyond this, especially in its inclusion of sigils.” (Skinner, pg. 14)

Moving onto another incredibly influential text, The Signature of All Things, published by Jakob Bohme in 1764, covers a similar concept to correlative thinking known as ‘the doctrine of signatures’: God created everything on Earth with a “signature”, or sign, that tells you what that object’s purpose is. The idea is that any plant, herb, or object on earth should resemble what it’s purpose is – for example, walnuts (which look like brains) are used for brain health, and tomatoes (which are red, plump, and contain ventricles like the human heart) are used for heart health. Obviously, this concept was adopted in the context of medicinal use – by looking up an object’s signature within this book, a physician could theoretically find treatments for specific illnesses. While the contents of this book (and similar texts) have been debunked as pseudoscience, the influence of the doctrine of signatures is prevalent in witchcraft correspondences today.

In 1888, the Hermetic Order of the Golden Dawn was founded, and during that time S L MacGregor Mathers (1954-1918) and Dr. Wynn Wescott (1845-1925) prepared knowledge lectures for the Order, which eventually led to the generation of a Book of Correspondences (unpublished). According to Adam McLean in his edition of The Magical Calendar, this book circulated among members of the inner order of the Hermetic Order of the Golden Dawn, and was later published by Aleister Crowley as his own work, Liber 777 (1909). Meanwhile, in 1908, The Kybalion (an anonymously written text, though often attributed to William W. Atkinson [1862-1932]) was published, including topics like “The Principle of Correspondence” and “The Planes of Correspondence”.

From here on, we have an uproar in magical texts, thanks to the new-age/spiritualism movement of the 70s and 80s – popular authors like Gerald Gardner, Scott Cunningham, Ray Buckland, and many others published works on the subject of magic, often including their own correspondences, typically influenced or inspired by the works of Crowley, Mathers, and Atkinson. Of course, the contents of these modern texts are what is most recognizable to practitioners today – we usually find tables of information, relating astrological signs, herbs, planets, feelings, colors, and more to their “meanings”: protection, anti-stress, happiness, love, etc.

As it stands, correspondences are a by-product of the ‘correlative thinking’ concept we covered earlier – this correlative thinking shows up in Mesopotamia, and evolved throughout magical texts and grimoires, eventually becoming these “tables of magical correspondences” that we are familiar with seeing in modern witchcraft and pagan books and resources.

As I round off this post, I want to share a quote from Richard Cavendish in his book, The Black Arts: “Man is a tiny replica of the universe. If two things are naturally associated together in the human mind, which is an image of the ‘mind’ of the universe, this is evidence of a real connection between the two things in the universe. Many of the important magical analogies and connections are not natural to most people’s minds today, but have been handed down by tradition from the remote past. This enhances their value for occultists, who believe that humanity was a great deal wiser in these matters in the remote past than it is now.” As practitioners, particularly modern practitioners, I feel we put too much emphasis on older concepts and traditions. While there’s nothing necessarily wrong with sticking to traditions and building off of older magical systems, I think it’s just as important that we work on our own magical systems – what does the color red mean to you? What about the planet Jupiter? Find out what works for you – you may find that it makes you feel more connected to your craft and your practice, and your workings could become more powerful, too.

Sources/Further Reading:

Dictionary of Gnosis & Western Esotericism by Wouter Hanegraaff

Three Books of Occult Philosophy by Heinrich Cornelius Agrippa

The Signature of All Things by Jakob Bohme

The Black Arts by Richard Cavendish

A History of Magic, Witchcraft and the Occult by DK

The Complete Magician’s Tables by Stephen Skinner

Neurobiology, Layered Texts, and Correlative Cosmologies: A Cross-Cultural Framework for Premodern History by Farmer et al

https://youtu.be/p0z3MuuB9uc

https://youtu.be/gYSGSjU84vE

https://www.youtube.com/watch?v=gx1av438mLY

https://www.patheos.com/blogs/matauryn/2018/06/03/magickal-correspondences/

https://howardchoy.wordpress.com/tag/correlative-thinking/

https://www.researchgate.net/figure/An-abstract-diagram-meant-to-illustrate-the-perfectly-correlative-structure-of-the_fig4_237249544

https://swedenborg.com/emanuel-swedenborg/explore/correspondences/

[metamatar]

(btw NYT's anti china hysteria is getting journalists in india arrested)

In August 2023, The New York Times published a story “A Global Web of Chinese Propaganda Leads to a U.S. Tech Mogul”. The story investigated whether Chinese funding was being funnelled to advocacy and media organisations across the world to defend the internal authoritarianism of the Chinese state. One of the countries included was India, with a fleeting reference to an Indian digital news organisation NewsClick, which the report said “sprinkled its coverage with Chinese government talking points”.

The report did not suggest that the organisation had committed any crime – let alone sedition or terrorism against the Indian state. But on October 3, the police in Delhi swooped down on the homes of 46 people connected to NewsClick – journalists, staffers, contributors, including academics, historians, satirists – seizing their phones and laptops, subjecting them to hours of questioning, largely about their coverage of protests by farmers and by Muslim women. NewsClick’s founder and editor-in-chief Prabir Purakayastha and the head of the human resources department Amit Chakraborty were arrested under the draconian anti-terror law, the Unlawful Activities Prevention Act.

When asked about the police action, anonymous government officials invoked the New York Times article. Indian TV channels – nearly all of which are propaganda channels for the Modi regime – used the NYT story to frame the issue as a question of whether “press freedom” should be respected at the cost of “national sovereignty”.

[...] The NYT story has become a pretext to escalate an ongoing campaign to persecute and imprison some of India’s most courageous journalists, academics and activists on baseless charges of abetting “Maoist terrorism”. [...] NYT’s failure to separate specific issues of financial impropriety, propaganda, and political opinion from each other, I feared, would endanger the courageous work of journalists associated with NewsClick: for example, investigations into the financial scandals involving Gautam Adani, the tycoon who is known to be a close associate of the Indian Prime Minister. [...] The story had mentioned several media platforms (a YouTube channel in the US for instance) without identifying these by name, but had chosen to name NewsClick. It had cherry-picked an inoffensive and rather lame line from a NewsClick video and presented this as evidence of pro-China propaganda: “China’s history continues to inspire the working classes.” I pointed out that this is a simple statement of opinion, and cannot be construed as Chinese government propaganda.

Left-wing softness on China or Russia might harm Uyghurs or Ukrainians, and the political health of the Left itself, but this was hardly a problem for the Modi regime.

[artist-kelico]

"In the realm of enlightenment, there is an existence amongst celestial frequencies in which we are all connected to, conscious of it or not."

-Kelico

"Sunrise" - Kelico

Material: Watercolor, india ink, micron.

Artist Statement:

My vision is that of geometric cosmic wandering. Lines and curves and shapes that are inspired by channeled interception. The aim of my art is to represent Universal tested connected emotion with the shapes of my work. I create concepts such as interpretation, representation, expression, and form relating to knowing and being connected to otherworldly.

"Influencing Earth" -Kelico

Materials: Watercolor, india ink, micron.

Bio:

Kelico, an American abstract psychedelic artist, was born in Baltimore and currently lives in Hagerstown, Maryland. She has been practicing psychedelic art since 2008.

Kelico, born November 18th, 1988 is from a rural, suburban community of Carroll County, Maryland. As a young child, Kelico spent much of her time drawing, coloring and painting, which continued to develop and grow into her elementary and primary school years. Kelico's long-term goal is to continue to create original paintings as well as digital artworks using her innate ability to combine color, patterns and abstract design toward a psychedelic style of artistry. Her inspiration comes from within as she doesn’t follow or emulate any particular artist – with that, all of Kelico's creations convey a unique essence of who she is.

Commissions:

Ink.

Digitally rendered.

I'm offering commissions of my abstract art for $65 plus materials. Each piece will be done in ink on 8.5x11 cardstock and mailed once completed. I also do digital abstract art for $35 each. Please contact me on Tumblr on this account to inquire. I take Venmo, Cashapp and PayPal as payment. Thank you so much!

Thank you for the support!

Side blogs: @cosmic-kelia, @lilsugarlamb

Note: For my original art, check the #art tag below.

[bumblebeeappletree]

Permaculture instructor Andrew Millison journeys to India to film the epic work of the Paani Foundation’s Water Cup Competition and Farmer's Cup Competition. We tour the village of Pemgiri, in Maharashtra, who competed in the 2019 competition to install the most amount of water harvesting structures in a 45 day period, and competed had farmer's groups compete in the Farmers Cup Competition in 2023. Guided by Paani Foundation’s chief advisor, Dr. Avinash Pol, we visit the work and see the effects of a watershed-scale groundwater restoration project that has dramatically improved the lives, economy, ecology and stability of this village, and experience the feeling of deep stability that comes with a healthy and abundant landscape.

Paani Foundation:

https://www.paanifoundation.in/

Digital Map Animation:

https://www.pearlriverecodesign.com/

PERMACULTURE DESIGN COURSE LINK:

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Andrew Millison’s links:

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[mariacallous]

Browsing through the official photos of the annual BRICS summit in the Russian city of Kazan last month yields intriguing surprises. In several of them, Russian President Vladimir Putin holds a mock-up banknote featuring the flags of the five core BRICS countries—Brazil, Russia, India, China, and South Africa. Looking at the pictures, one could be forgiven for assuming that the BRICS had just launched a common currency. This is exactly what Moscow would like the world to think as part of its bid to demonstrate that Russia is far from isolated on the global scene.

To the Kremlin’s chagrin, however, things did not go according to plan in Kazan. No BRICS currency was launched, and the official captions to Putin’s pictures do not even mention the banknote. The Kremlin also failed in its efforts to push for the adoption of BRICS Bridge, a financial mechanism that would help the group’s economies bypass Western channels. Interest from other BRICS members was so lukewarm that the scheme did not even make it into the final summit communiqué. Russia is unlikely to stop pressing, however: Developing non-Western financial mechanisms is an almost existential imperative for Moscow—and it highlights how finance has become a new arena for great-power competition.

In Kazan, the Russian summit hosts had a simple goal: to launch as many financial schemes as possible in order to mitigate the impact of Western sanctions on Moscow. Proposals include BRICS Pay (a scheme that would allow visitors from BRICS countries to make payments in Russia); BRICS Clear (an attempt to circumvent Euroclear, Clearstream, and the other Western firms that provide the global infrastructure for trading securities, such as stocks and bonds); BRICS (Re)Insurance (a bid to mitigate restrictions on the provision of insurance for Russian-owned aircraft and ships); a BRICS ratings agency (an alternative to the Western giants Standard & Poor’s, Fitch, and Moody’s); and the BRICS Cross-Border Payments Initiative (a scheme to facilitate payments between BRICS countries in their own currencies, such as the Russian ruble or the Brazilian real).

All five mechanisms matter, but attendees in Kazan quickly understood that Russia cared even more about a sixth scheme—BRICS Bridge. The project’s goal is both simple and ambitious: getting rid of intermediaries for international transactions made with central bank digital currencies (digital coins issued by central banks and stored on mobile phone wallets). To understand BRICS Bridge, picture a long-haul flight between, say, India and Brazil. Instead of having to go through an airport hub (a correspondent bank that is often located in the United States), these systems allow payments to make a direct trip between Indian and Brazilian banks. The benefits of going direct are obvious: Financial transactions do not need to make a stopover in a correspondent bank likely to be located in the United States or go through Swift, the Western-controlled global payment system between banks.

The symbolic dimension of BRICS Bridge is massive. As Brazilian President Luiz Inácio Lula da Silva said in 2023, “Every night, I ask myself why all countries have to base their trade on the dollar. Why can’t we do trade based on our own currencies?” This is not only about countries wondering why they need to settle cross-border trade using the greenback instead of their own currencies. Another aspect of the frustration is linked to the dollar being the currency of choice for issuing sovereign debt, putting developing economies at the mercy of the monetary policy of the U.S. Federal Reserve.

Bypassing Western financial channels also offers a layer of protection against sanctions from G-7 countries and their allies, since in most cases those sanctions only bite if the sanctioned country’s firms use Western currencies or have ties to G-7 economies. This highlights how BRICS Bridge is part of the effort by the West’s adversaries to sanctions-proof their economies by ditching Western currencies (in addition to reverting to old-fashioned barter, Russia now settles around 80 percent of its international trade in non-Western currencies) and building alternatives to Swift (like China’s homemade mechanism, CIPS). Dodging Western financial mechanisms also makes it easier to hide sensitive transactions that could trigger U.S. secondary sanctions, such as Chinese sales of military gear to Russia.

A final advantage of BRICS Bridge has to do with its digital nature. BRICS central banks could easily program a digital mechanism so that it blocks transactions that run counter to their interests or, in extreme scenarios, restricts Western access to their markets. Even short of these scenarios, the digital nature of BRICS Bridge would make it easier for surveillance-heavy dictatorships like Russia or China to track international transactions. By pressing ahead, BRICS economies could also be seeking a first-mover advantage in establishing a digitalized global financial architecture—betting that controlling emerging standards in the sector will enable them to weaponize global finance in the future.

Considering the potential benefits of BRICS Bridge, it may look surprising that Russia’s push for the mechanism’s adoption was met with lukewarm reception in Kazan. Moscow’s initial plans were to trial the scheme in 2025 before fully launching it around 2027. The fact that this timeline now looks unrealistic did not come as an entirely unexpected development for Moscow. A few weeks before the summit, China, India, and South Africa had already skipped a BRICS finance ministers’ meeting that was supposed to talk about the scheme.

The reluctance of other BRICS economies to get on board highlights three reasons why the development of non-Western financial mechanisms is unlikely to prove straightforward.

The first obstacle has to do with BRICS members’ diverging views of the urgency of such plans. At one end of the spectrum, Russia is the most enthusiastic backer of BRICS Bridge; the country has nothing to lose as Western sanctions already restrict its access to Western payments schemes. Other BRICS members are less convinced. China is doing preemptive work to have backup plans in case it were to be cut off from Swift or Western currencies, but it has no interest in ditching the dollar or Western financial channels any time soon. Meanwhile, Brazil’s plans to de-dollarize appear to have more bark than bite. South Africa and India are even less eager to connect to BRICS Bridge; bankers in both countries are uneasy about getting too cozy with non-U.S. financial initiatives for fear of antagonizing their Western partners.

A second factor hindering the development of BRICS Bridge is that the system can work only if all BRICS countries issue their own digital currencies. They are far from that point. Among them, only China has both a pilot digital currency in circulation—the digital renminbi—and the infrastructure in place for cross-border payments—through mBridge, a scheme that appears to have inspired the architecture of BRICS Bridge. (Shortly after the Kazan summit, the Bank of International Settlements, which led the development of mBridge, announced that it was withdrawing from the project after media reports suggested the scheme could help dodge sanctions.) Yet China’s extensive capital controls that restrict cross-border transactions will hamper the global rollout of the digital renminbi, including for use among the BRICS grouping. Without China on board, the mechanism is unlikely to have much global clout.

Basic economic theory highlights a final difficulty. With BRICS countries registering trade imbalances among themselves, it is hard to imagine how, say, Russian oil firms would not end up with huge piles of digital rupees for their sales to India. The issuance of a common BRICS currency would prevent such an issue. However, plans for what has been dubbed the “R5” (a potential joint currency replacing the rand, real, renminbi, ruble, and rupee) or for the “unit” (a potential gold-backed digital currency) can be dismissed as far-fetched for now if BRICS countries cannot even agree on launching BRICS Bridge. This looks a bit like a chicken-or-egg problem: BRICS Bridge is unlikely to launch before the five major BRICS economies have a common digital currency, but launching such a currency is useless if BRICS Bridge is not operational. As long as the BRICS countries do not come to a political agreement on the need for BRICS financial systems, these debates could last for a while.

Should Western policymakers lose sleep over BRICS Bridge? Russia’s invasion of Ukraine in February 2022 has turbocharged the fragmentation of the global trade landscape between geopolitically aligned blocs. It is therefore no surprise that financial systems are becoming increasingly geopolitical, as well. The threat posed by such schemes may be overestimated in the short term, since the dollar and Swift are nowhere near losing their global hegemony. However, we can bet that non-Western financial mechanisms will become more mainstream in the long run, further fueling the fragmentation of the global financial landscape. Perhaps the only certainty is that Russia will continue to pretend that it is successfully leading efforts to launch BRICS financial schemes—even when there are none to write home about for now.

[mediaheights]

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[technianssoftech]

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[siyainterior]

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[foxnangelseo]

10 Key Strategies for Successful Foreign Investment in India by 2025

India, with its rapidly expanding economy and growing consumer base, offers compelling opportunities for foreign investors. However, capitalizing on these opportunities requires a nuanced understanding of the market and a strategic approach. As we look towards 2025, here are ten essential strategies for foreign investors aiming to achieve success in India’s dynamic landscape.

1. Mastering Local Regulations and Compliance

Understanding and navigating India's regulatory environment is crucial for successful foreign investment. India has undergone significant regulatory reforms in recent years, but its complex legal framework can still pose challenges.

Foreign Direct Investment (FDI) Policies

The Indian government has made strides in simplifying FDI regulations. However, sectors such as defense, retail, and telecommunications have specific guidelines that investors must adhere to. Familiarize yourself with the latest regulations through resources such as the Department for Promotion of Industry and Internal Trade (DPIIT) and the Reserve Bank of India (RBI).

Local Partnerships

Given the complexity of local regulations, partnering with experienced legal and financial advisors can facilitate smoother operations. These local experts can help navigate bureaucratic processes, interpret regulations accurately, and ensure compliance with local laws.

2. Investing in Market Research and Data Analysis

Successful investments are often driven by comprehensive market research. Understanding the intricacies of consumer behavior and market trends is essential for tailoring your strategies.

Consumer Insights

India’s diverse demographic landscape requires detailed consumer insights. Utilize data analytics tools and market research firms to gather information on consumer preferences, spending habits, and emerging trends. This data will inform product development, marketing strategies, and pricing models.

Sector-Specific Analysis

Different sectors in India exhibit unique characteristics and challenges. For instance, the technology sector may face different regulatory and competitive dynamics compared to the retail or manufacturing sectors. Conduct in-depth sector analysis to identify opportunities and mitigate risks.

3. Building a Robust Local Network

Establishing strong local connections is a cornerstone of successful foregin investment in India. Networking with local businesses, government officials, and industry leaders can open doors to valuable opportunities.

Strategic Partnerships

Form alliances with local businesses and industry bodies to gain market entry and credibility. These partnerships can offer valuable insights, facilitate regulatory compliance, and provide access to established distribution channels.

Engage Local Expertise

Consult with local experts who understand the regional business environment. They can offer guidance on navigating local customs, market conditions, and business practices, which can be critical for making informed decisions.

4. Adapting to India’s Cultural and Regional Diversity

India’s cultural and regional diversity means that a one-size-fits-all approach is often ineffective. Tailoring your strategies to local preferences and cultural nuances can enhance market acceptance and brand loyalty.

Cultural Sensitivity

Understanding and respecting local customs and traditions is crucial for building a positive brand image. Adapt your marketing messages, product offerings, and business practices to align with regional cultures and values.

Regional Variations

India’s states and regions vary significantly in terms of economic development, consumer behavior, and regulatory environments. Develop region-specific strategies to address these differences and optimize your market approach.

5. Leveraging Technology and Innovation

India’s technology landscape is rapidly evolving, with significant growth in digital infrastructure and innovation. Embracing technology can enhance operational efficiency and market reach.

Digital Infrastructure

Invest in digital platforms and technologies to connect with India’s tech-savvy consumers. Utilize digital marketing, e-commerce platforms, and data analytics to drive growth and engage with your target audience.

Innovation

India’s startup ecosystem is vibrant and innovative. Consider collaborating with local startups or technology providers to incorporate cutting-edge solutions and stay ahead of market trends.

6. Embracing Sustainability and Corporate Social Responsibility (CSR)

Sustainability and CSR are increasingly important in India’s business environment. Adopting sustainable practices and engaging in CSR initiatives can enhance your brand’s reputation and contribute to long-term success.

Environmental Responsibility

Implement sustainable practices in your operations, such as reducing waste, conserving energy, and minimizing your carbon footprint. Compliance with environmental regulations and voluntary sustainability standards can also improve your business’s credibility.

CSR Initiatives

Engage in CSR activities that address local community needs and align with your company’s values. Contributing to education, healthcare, and social development projects can build goodwill and strengthen your brand’s presence in the community.

7. Monitoring Economic and Political Developments

India’s economic and political landscape can significantly impact investment outcomes. Staying informed about macroeconomic trends and policy changes is crucial for adapting your strategies and mitigating risks.

Policy Changes

Keep abreast of changes in government policies and economic reforms. Policy shifts, such as changes in tax regulations or trade policies, can affect your investment strategy and operational plans.

Economic Trends

Monitor key economic indicators, including inflation rates, currency fluctuations, and growth forecasts. Understanding these trends will help you anticipate market shifts and make informed investment decisions.

8. Optimizing Supply Chain and Logistics

Efficient supply chain and logistics management are vital for operating effectively in India’s diverse and sometimes challenging infrastructure environment.

Logistics Infrastructure

India’s logistics sector is evolving, but challenges such as transportation bottlenecks and infrastructure gaps remain. Develop a robust logistics strategy that includes reliable partners and technology solutions to streamline operations.

Local Sourcing

Consider local sourcing options to reduce supply chain costs and improve efficiency. Building relationships with local suppliers and manufacturers can also mitigate risks associated with international logistics.

9. Focusing on Talent Acquisition and Management

India’s growing talent pool presents opportunities for building a skilled workforce. Attracting, retaining, and developing talent is essential for long-term success.

Local Talent

Invest in hiring local talent who understand the Indian market and can contribute valuable insights and skills. Implement training programs to enhance their capabilities and align them with your company’s goals.

Retention Strategies

Create a positive work environment and offer competitive compensation packages to retain top talent. Focus on career development, work-life balance, and employee engagement to foster loyalty and reduce turnover.

10. Embracing Flexibility and Adaptability

The Indian market is dynamic and constantly evolving. Being flexible and adaptable will enable you to respond to changes and seize new opportunities.

Market Dynamics

Be prepared to adjust your strategies in response to market shifts, consumer preferences, and competitive pressures. Regularly review and refine your approach to stay relevant and competitive.

Feedback Mechanisms

Establish systems for gathering and acting on feedback from customers, partners, and stakeholders. Continuous improvement based on real-time insights will help you stay aligned with market demands and enhance your business performance.

Investing in India offers significant potential, but success requires a strategic approach that addresses the complexities of the market.

Fox&Angel, a leading Global Expansion Partner with a focus on facilitating foreign direct investment (FDI) in India can help you. Our expert team is well-versed in the complexities of the Indian market, offering comprehensive support to ensure your investment is both strategic and successful. Whether you’re aiming to expand your current operations, explore new market opportunities, or make a direct investment, Fox&Angel provides the insight and resources needed to navigate this dynamic landscape.

Our deep understanding of the Indian economic environment allows us to identify and leverage the most promising opportunities for growth. We guide you through every step of the investment process, from initial market analysis to regulatory compliance, ensuring a seamless entry and operational experience.

With Fox&Angel’s support, you gain a trusted partner dedicated to helping you achieve your business goals in India and successfully invest in India. Our tailored strategies and local expertise empower you to confidently make informed decisions and drive success in one of the world’s most vibrant markets.

This post was originally published on: Foxnangel

[apcseo]

Kajaria Eternity Partners with Apppl Combine to Redefine GVT Tile Market Leadership

Introduction

Kajaria Eternity, the flagship GVT (Glazed Vitrified Tile) brand of Kajaria Ceramics, has consistently set benchmarks for quality and innovation in the Indian tile industry. However, rising competition, evolving consumer preferences, and price sensitivity posed significant challenges. To address these, Kajaria collaborated with Apppl Combine, a leading marketing agency, to craft transformative Kajaria ad campaigns that solidified its position as “India’s No.1 GVT Brand.” Market Challenges Kajaria Eternity’s leadership position was tested by:

Rising Competition: Regional brands offering budget-friendly tiles created a crowded marketplace.

Consumer Awareness Gaps: Many customers struggled to differentiate GVT tiles from traditional ceramics, questioning the premium pricing.

Sustainability Costs: Eco-friendly manufacturing practices, while necessary, increased costs, adding pressure to maintain profitability.

To overcome these hurdles, Apppl Combine devised a cohesive strategy that highlighted Kajaria’s strengths while addressing market challenges.

A Strategic Repositioning with Apppl Combine The partnership with Apppl Combine, a trusted Kajaria marketing agency, resulted in a bold shift in branding and communication:

Leadership Assertion: By adopting the tagline “India’s No.1 GVT Brand,” Kajaria reinforced its dominance in the premium tile segment.

Educational Messaging: The campaigns focused on educating customers about the superior quality, durability, and aesthetics of GVT tiles compared to ceramics.

Unified Branding: Consistency across digital platforms, retail spaces, and outdoor advertising ensured a seamless brand narrative.

Execution of Impactful Kajaria Ad Campaigns Apppl Combine spearheaded the execution of innovative campaigns across multiple channels:

Celebrity Endorsements: Collaborations with Bollywood icons Akshay Kumar and Ranveer Singh brought credibility and widespread appeal to the campaigns.

Multi-Platform Approach: The campaigns utilized outdoor hoardings, digital advertisements, and in-store branding to maximize reach and visibility.

Compelling Ad Films: Two targeted B2C ad films showcased Kajaria’s core values, connecting emotionally with consumers while emphasizing product superiority.

As a trusted Kajaria advertising agency, Apppl Combine ensured the campaigns resonated with both urban and regional audiences.

Results: A Transformative Journey The campaigns delivered outstanding results:

Increased Visibility: The tagline “India’s No.1 GVT Brand” resonated across India, strengthening Kajaria’s position.

Improved Engagement: Consumer awareness and trust in Kajaria’s offerings grew significantly, resulting in increased foot traffic and sales.

Market Leadership: Kajaria Eternity not only retained its leadership but also set a new benchmark in branding within the competitive tile industry.

Conclusion Kajaria Eternity’s collaboration with Apppl Combine underscores the importance of strategic partnerships in navigating market challenges. Through innovative Kajaria ad campaigns, the brand successfully redefined its leadership and engaged consumers effectively. This journey serves as a testament to the power of cohesive branding and impactful marketing in driving long-term success.

This post was originally published on: Apppl Combine

[theglobalassociates3366]

Mastering B2B Sales: Your Essential Guide to 20 Proven Strategies and Tactics for 2025

The B2B sales landscape is transforming rapidly, driven by advancements in technology, changing buyer behavior, and heightened competition. As businesses gear up for 2025, the focus must shift to a more strategic, data-driven, and customer-centric approach to achieve sustainable growth. Below, we delve into 20 essential strategies and tactics that every B2B company should adopt to refine their sales processes and thrive in the ever-evolving market.

1. Personalized Customer Engagement

In today’s competitive environment, personalization is no longer optional—it’s essential. Tailor your messaging to address specific customer pain points and needs. Use CRM platforms to track interactions, preferences, and behavioral data, ensuring every touchpoint feels meaningful and relevant.

2. Adopt AI and Automation

Artificial intelligence and automation tools are transforming how B2B sales teams operate. From chatbots handling initial inquiries to AI-driven analytics predicting customer needs, these technologies streamline workflows, improve efficiency, and help prioritize leads for better conversion rates.

3. Focus on B2B Lead Generation in India

With India’s growing economy and increasing demand for B2B services, it’s a hotspot for lead generation. Companies like The Global Associates specialize in capturing high-quality leads in this region, enabling businesses to tap into one of the world’s fastest-growing markets. Invest in localized marketing campaigns, and utilize platforms like LinkedIn and Google Ads to target decision-makers effectively.

4. Implement Account-Based Marketing (ABM)

ABM is a powerful strategy where marketing and sales teams work collaboratively to target high-value accounts. Instead of casting a wide net, focus your resources on a select group of prospects, delivering customized campaigns that directly address their specific needs.

5. Enhance Your Digital Presence

Your online presence is often the first impression potential clients have of your business. Ensure your website is optimized for SEO, mobile-friendly, and offers a seamless user experience. Regularly update blogs, whitepapers, and case studies that demonstrate your expertise and add value to your audience.

6. Develop Multi-Channel Outreach

Gone are the days when email alone could drive sales. Today’s B2B buyers expect communication across multiple channels, including email, phone, social media, and even in-person meetings. A well-coordinated outreach strategy ensures you’re reaching prospects wherever they are most active.

7. Invest in Value-Driven Content

Content is the backbone of B2B marketing. Create in-depth whitepapers, blogs, videos, and case studies that address the challenges your prospects face. Use content as a tool to educate and build trust, positioning your business as a thought leader in your industry.

8. Strengthen Sales Enablement

Empower your sales team with the tools, resources, and training they need to succeed. This includes access to up-to-date product information, buyer personas, and data-driven insights that can help them tailor their pitch to individual prospects.

9. Leverage Data Analytics

Incorporate data-driven insights into every stage of your sales funnel. Use analytics tools to track customer behavior, identify trends, and refine your strategies. This approach ensures you’re always making informed decisions that drive results.

10. Collaborate with Strategic Partners

Partnering with complementary businesses can open doors to new opportunities. For instance, a software provider could partner with a consulting firm to offer bundled services, creating value for both companies and their customers.

11. Focus on Customer Retention

It’s often said that retaining a customer is more cost-effective than acquiring a new one. Implement loyalty programs, provide excellent post-sale support, and continuously engage with your existing customers to ensure they remain loyal advocates for your brand.

12. Harness the Power of Video Marketing

Video content is increasingly becoming a preferred medium for B2B buyers. Use explainer videos, product demos, and client testimonials to engage prospects and communicate your value proposition effectively.

13. Encourage Referrals

Happy customers can become your best brand ambassadors. Develop a referral program that incentivizes your existing clients to recommend your services to their network.

14. Monitor Competitors

Keeping a close eye on your competitors can provide valuable insights. Identify what’s working for them and where they might be falling short. Use this information to refine your strategies and gain a competitive edge.

15. Expand Internationally

If your business hasn’t explored international markets yet, 2025 might be the year to do so. Develop localized strategies to address the specific needs and cultural preferences of global audiences.

16. Use Social Proof to Build Credibility

Social proof, such as client testimonials, success stories, and case studies, plays a crucial role in establishing trust. Showcase these prominently on your website and marketing materials to demonstrate your capabilities.

17. Align Sales and Marketing Teams

Silos between sales and marketing teams can hinder your growth. Align their goals and encourage collaboration to create a seamless journey from lead generation to conversion.

18. Host Webinars and Events

Webinars and events are excellent ways to educate your audience, showcase your expertise, and generate new leads. Offer valuable insights during these sessions to leave a lasting impression on your prospects.

19. Optimize Pricing Strategies

Your pricing strategy should cater to different customer segments. Offer tiered packages, volume discounts, or subscription models to accommodate varying budgets and requirements.

20. Partner with Industry Experts

Collaborate with B2B sales and lead generation experts like The Global Associates. With a proven track record of delivering high-quality leads and helping businesses achieve their sales goals, partnering with such firms ensures your strategy is backed by experience and expertise.

Final Thoughts

The future of B2B sales lies in leveraging technology, focusing on customer-centric strategies, and optimizing lead generation efforts in emerging markets like India. By adopting these 20 essential tactics, businesses can stay ahead of the curve, driving both growth and profitability in 2025.

Would you like a tailored approach to integrate these strategies into your business? Collaborate with The Global Associates to unlock the full potential of your B2B sales strategy.

[pinacle456]

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All-in-one Solution: Pinacle can suffice all your online business needs from web development, web hosting and domains to social media marketing and running digital ads online.

Pinacle Web India is one of the best digital marketing agency located in Mumbai, India. We understand that to succeed in today’s age, getting your business online is a must. That is why we offer a wide array of Internet marketing services, like SEO, SMO, SMM, and PPC to help you get your brand out there.

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Now you might be thinking, “Why is Digital Marketing so important?” Well, consider this: where is your target audience spending most of their time? Online. They are using search engines to find information and social media to connect with people and brands. To reach them, you need to be online, where they can reach you easily and stay connected. As a digital marketing company, we help you get to this position