#digital channels in India

[bishtmeenakshi]

India Digital Lending Market is in Growing Stage, Being Driven by Digitization in the country along with the presence of 100+ Players in the Industry: Ken Research

Digital Lending Platforms are addressing the huge unmet demand for credit as the Market has grown @ CAGR 131.9% During FY’2017-FY’2022.

     

 To Know More on this report, Download free Sample Report

India’s market for digital lending has grown from INR 116.7 billion in FY’2017 to INR 3,377.7 billion in FY’2022P. The growth is supported by the need for superior customer experience, emerging business models, faster turn-around time, and adoption of technology like AI. Customers are adopting digital avenues as a result of the rise in smartphone usage and internet penetration. Digital channels influence 40 to 60% of loan purchase transactions across loan types.

2. Loans through Digital Channels on NBFCs has increased from 0.6% in FY’2017 to 53.0% in Dec, 2020 owing to the rise in BNPL schemes and lower interest rates offered by the Lending Platforms.

  Visit this Link Request for custom report

Commercial banks are rapidly joining the genre of financial intermediaries either lending digitally on their own or joining with NBFCs to share the synergies. The Digital Lending Company’s requirements are lower, and the process is significantly quicker. They need just a bank account as a reference point where loans can be credited and therefore % of Loans through Digital Channels are higher with NBFCs. The flexibility that BNPL schemes offer has completely transformed the digital lending market, particularly for younger shoppers, who are happy to trade traditional credit cards for more user-friendly BNPL schemes. The rapid uptake of Buy Now, Pay Later (BNPL) propositions, particularly within the retail sector, continues to drive major growth and new opportunities for NBFCs in India.

3. Rising Internet Penetration, Rise of innovative Models and an enabling regulatory environment are some of the Major Driving Factors for Digital Lending in India

 To Know More on this report, Download free Sample Report      

Higher penetration of smartphones, increasing number of mobile phone subscriptions coupled with inexpensive data has result in the growth and also supported the awareness and adoption rate of Digital Lending in India’s population. The popularity of Digital Lending has increased in India owing to NBFCs platforms collaborating with other digital platforms such as e-commerce, ride hailing, travel, logistics and more, resulting in higher acceptance of digital lending from various customer segments in the country. Digital Lending Pioneered by NBFCs, have now resulted in Companies from various segments coming up with multiple new models of doing business such as Digital Lending Marketplaces, POS Transaction Lending, Bank and NBFCs partnership models and more.2

4. Digital Lending Market to Reach INR ~15,000 billion by FY’2027 Making Digital Lending a Sector with the Highest Penetration by Digital Channels in the Country.

     

To more about industry trends, Request a free Expert call

Strategic partnerships and collaborations between traditional financial institutions and new-age Lending Platforms. Plus, easy market entry and targeted loan offerings due to availability of large sets of customer data, which can give collective and individual insights. Changing consumer behavior and expectations shaped by purchase/ transaction experiences offered by e-marketplaces like food delivery, e-commerce and travel portals.

[goodthings777]

YOU ARE THE PERSON GOD IS PREPARING AS THE ANSWER TO SOMEONE'S PRAYER.

[elmex309]

Enhance Efficiency and Flexibility with DIN Rail Mounted Terminal Blocks in India

Introduction:

In today's rapidly evolving industrial landscape, efficient and reliable electrical connections are crucial for ensuring smooth operations.  DIN rail mounted terminal blocks have emerged as a preferred solution for creating secure and organized electrical connections in a wide range of applications.  With their versatility, durability, and ease of installation, these terminal blocks have gained immense popularity among professionals in India.  In this blog post, we will explore the benefits and applications of rail mounted terminal blocks and highlight their importance in the Indian industrial sector.

What are DIN Rail Mounted Terminal Blocks?

DIN rail mounted terminal blocks are electrical connectors that provide a convenient and standardized method for connecting and distributing power or signals in industrial control systems.  These blocks are specifically designed to be mounted on DIN rails, which are widely used for organizing and securing electrical components in control panels, switchgear cabinets, and equipment enclosures.

Benefits of DIN Rail Mounted Terminal Blocks:

Space-saving and Modular Design:  DIN rail mounted terminal blocks feature a compact design that allows for optimal use of available space.  Their modular construction enables easy customization and expansion as per the specific requirements of an application, making them highly adaptable.

Secure and Reliable Connections:  These terminal blocks ensure secure and reliable connections, thanks to their robust construction and advanced connection technologies.  They provide a sturdy grip on wires and facilitate excellent contact, minimizing the risk of loose connections and electrical failures.

Easy Installation and Maintenance:  With their tool-less and user-friendly design, DIN rail mounted terminal blocks simplify installation and maintenance procedures.  The snap-on mounting feature of these blocks allows for quick and hassle-free assembly, reducing overall downtime during system installation or upgrades.

Enhanced Safety:  Rail mounted terminal blocks adhere to stringent safety standards and offer features like finger-safe design, which prevents accidental contact with live components.  This ensures the safety of both the equipment and the personnel working with them. 

Applications of DIN Rail Mounted Terminal Blocks:

Industrial Automation:  Rail mounted terminal blocks are extensively used in industrial automation systems, where they serve as a vital component for connecting sensors, actuators, motors, and other devices.  These blocks provide a reliable interface for transmitting power and signals between various control elements.

Power Distribution:  DIN rail mounted terminal blocks play a crucial role in power distribution systems, allowing for easy and organized connection of power supply lines to different equipment.  They enable efficient energy management and facilitate the distribution of power to multiple devices within a control panel.

Building Automation:  In building automation systems, DIN rail mounted terminal blocks provide a convenient solution for connecting various electrical components, such as lighting controls, HVAC systems, security systems, and more.  Their modular design allows for easy integration and maintenance of these systems.

Rail Mounted Terminal Blocks in India:

The Indian industrial sector is witnessing significant growth, and the demand for reliable electrical connectivity solutions is higher than ever.  Rail mounted terminal blocks have gained traction in India due to their versatility and ability to meet the diverse requirements of industries ranging from manufacturing to infrastructure development. Manufacturers and suppliers in India offer a wide range of DIN rail mounted terminal blocks, catering to different voltage and current ratings, wire sizes, and connection types.

Conclusion:

Rail mounted terminal blocks have revolutionized the electrical connectivity landscape in India, providing efficient, secure, and organized solutions for various industrial applications.  Their space-saving design, ease of installation, and robust construction make them indispensable for creating reliable connections in control systems and power distribution networks.  As the industrial sector continues to thrive in India, the importance of DIN rail mounted terminal blocks as a key component in electrical installations cannot be overstated.  By embracing these advanced terminal blocks, Indian industries can enhance efficiency, reduce downtime, and ensure safe and reliable operations.

[technianssoftech]

Best Web Designing Services in Gurgaon – Professional Web Solutions by Technians

Need the Best Web Designing Services in Gurgaon? Technians provides top-notch, SEO-friendly web design services that enhance user experience and improve search rankings. Since 2009, we've helped businesses create powerful online identities that attract traffic and boost conversions. Choose Technians for innovative web designs that drive success!

[channeltechnologies]

Digital Ads Not Performing? 6 Tips to Improve your Ad Campaigns | Channel Technologies

79%(1) of marketers believe that ad campaigns are really beneficial for their businesses. Wondering what exactly is going wrong with your campaigns?

Before coming to that, let’s briefly see why ad campaigns are important! Apart from the usual benefits of advertising campaigns like generating leads they also help with brand building, standing out from the competition, educating audiences, and even understanding market trends.  However to make your ad campaigns effective consider the following tips.

Tips to Improve your Ad Campaigns

1. Master the art of Targeting

An otherwise successful advertising campaign may fail due to improper audience targeting. But how do you identify your target audience?  Begin with examining the people who have already purchased your goods or services. You can gather their information from social media or by conducting customer surveys.

Further, conduct some in-depth research on industry trends as well as the current market situation. In addition, it’s important to examine competitors and find whom they target. Lastly, resorting to Google Analytics is always a good idea as it provides a wealth of information about the people who visit your website.

After having all the information, create personas that include customers’ pain points, interests, purchasing behavior and motivations. In order to get the best outcomes of paid marketing, personas need to be refined and optimized regularly.

2. Consider your Audience at every step

Once you know who your target audience is, your ad content should be created in line with that. Do they interact more effectively when the copy has interesting indirect references or when it mentions the problem head-on? What are the words that they might use to search for products/ services you offer? Where are they in their buying journey- awareness, consideration or decision stage?

All of these factors will help you create messaging that resonates with your potential clients and boost the success rate of your marketing campaign.

3. Go for Multi-Channel Ad Campaigns

There are several reasons why you should go multi-channel. First, it takes around 5-7 impressions (2) to establish a brand recall. Next, you can reach a broader spectrum of audience. And most importantly, with every channel comes a new set of data. To name a few touchpoints, you can run your ads on Google, Bing, Facebook, Instagram, Twitter, LinkedIn, Pinterest and Quora.

Some important things to keep in mind for PPC Marketingare identifying which all platforms are used the most by your target audience, adjusting the creatives’ dimensions and sometimes even messaging for different platforms and choosing key performance indicators (KPIs) to keep a track of the campaign performance.

4. Test Several Ad Variations

It is always advisable to run two or more versions of ads within an ad group. You can do this by making adjustments to the headlines, description texts, banner images, and ad content. Once you have all the essential data for each version, you’re able to zero in on the variant that performs the best- one that lowers your CPC and increases conversion.

5. Create a Landing page that Converts

Landing page experience is an important factor contributing to the success of any digital advertising campaign. However, it is often overlooked! Your landing page should be put up like a carefully thought-out funnel that aims at increasing conversions. To raise the overall quality score of your ad, make sure that your landing page, ad copy, and keywords are in sync with each other.

A few aspects that you should remember while designing a landing page are that it should have testimonials, good quality images, limited scrolling length, a clear headline and call to action, limited form fields and yes, a really good offer!

6. Take Tracking Very Seriously

Measuring the impact of an advertising campaign is crucial if you want to use your budget effectively. The ideal way to do this is to keep a close eye on the relevant KPIs like Return on Ad Spend (ROAS), Cost per Conversion (CPC), Conversion Rate (CVR), Click through Rate (CTR), Cost per Click (CPC) and Impressions.

Keeping a close track will also help you optimize your campaign better in terms of keywords, content, channel attribution, targeting etc. All of this in real-time!

Conclusion:

Remember, consistency remains the key when it comes to effective advertising campaigns- consistency while designing the ads (colors, logos, and font styles) and consistency in running them. What comes next after consistency is patience. No advertising strategy will give you overnight results. It takes quite some time for your potential customers to start identifying themselves with your goods/ services and why you are the good pick for them.

So, the next time your Google Ad campaigns or ad campaigns on social media don’t perform well and you end up asking yourself “do campaign ads work”, just remember that 80%(3) of businesses allocate money in their budgets for paid marketing, including all the market leaders.

Hiring a competent digital marketing agency to avoid wasting your marketing budget is always a good idea! So, if you’re looking for PPC Services in India, Channel Technologiescan help you with designing and executing highly optimized campaigns to maximize your ROI.

Contact us today!

[thevirginwitch]

The Origin & Evolution of Correspondences in Witchcraft

This post was shared a week early over on my Patreon! Working a day-job and running a blog full-time is a ton of work, so any support is insanely appreciated! Patrons will receive early access to content, exclusive content such as research notes and book recommendations, free tarot readings, access to a private Discord channel within my server, discounted products from my Etsy store, free digital files, voting power on my content, and MUCH more! Check it out here for as little as $2/month.

If you’ve been a witch for a while, you’ve probably asked yourself: where do correspondences come from? Who decided that lavender was good for calming, or that obsidian was good for absorbing negative energy? Where does the concept of correspondences come from in the first place? To answer these questions, we must first look at something called “correlative thinking”: Marcel Granet (1884-1940), a French sociologist, coined the term “correlative thinking”, which can be defined as “thinking of an item of one class by correlating it with an item of another class”, typically organizing and relating “natural, political/social, and cosmological data in highly ordered arrays or systems of correspondence.” Sound familiar?

Correlative thinking takes many forms throughout religion, philosophy, and humanity – even showing up as early as Mesopotamia, where they believed events on earth ran parallel to events in heaven: “each city-state had its own patron god and every change in the balance of power between the city-states was seen as the direct reflection of a change in the relationship of the gods.” (Cavendish, pg. 12) In ancient Greece and among Hellenic philosophers, they came up with the “macrocosm/microcosm” analogy, which describes the relationship between the smaller, human being (the microcosm) with the much bigger, seemingly infinite cosmos (the macrocosm).

This correlative thinking is prevalent in many magical texts throughout the years – including The Emerald Tablet (late 8th-early 9th century), The Picatrix (a 9th century Arabic grimoire), The Key of Solomon (1312), and the Three Books of Occult Philosophy (1533). After the publication of The Three Books of Occult Philosophy and the boom of new-age spiritualism in the 1970s, there have been a massive number of publications related to witchcraft, correspondences, ritual magic, and more. For the purpose of this post, however, we’ll be focusing on these foundational texts to better understand the evolution and origin of correspondences.

The Emerald Tablet, dated around the late 8th-early 9th century, is one of the most highly influential texts within the philosophical and occult realm. An English translation of a line of text within The Emerald Tablet provides one of the most popular terms among new agers and modern pagans: “That which is above is like to that which is below, and that which is below is like to that which is above”. A shortened version of this phrase, “as above, so below”, can be found in Helena Blavatsky’s work, Isis Unveiled (1877), where it became massively popularized among the modern pagan community. This phrase, along with terms related to correlative thinking, tie back to many cultures – including China, India, and more.

The Picatrix, 9th-century Arabic grimoire on astrological magic, is yet another influential piece of text. This text contained astrological magic, magical potions and spells, and different Hermetic, Neoplatonic, and Aristotelianism philosophical passages – and it also included the explanations of links between planets and intangible objects such as colors and perfumes/fragrances.

After a few series of translations in the 12th and 13th centuries, the information within the Picatrix (and other sources) were recorded and arranged by Henry Cornelius Agrippa (1486-1535) in his work, Three Books of Occult Philosophy in 1509 (not being published until 1533). From there, Dr. John Dee (1527-1604) expanded on Agrippa’s work in the 1580s and 1590s.

Shortly after, in 1620, the Magical Calendar was published, which compressed much of the previous material. This calendar, amazingly recorded on one page, “contains tables of correspondences arranged by number, from one to twelve. The material is based largely on the extensive tables in Agrippa, book II, but goes beyond this, especially in its inclusion of sigils.” (Skinner, pg. 14)

Moving onto another incredibly influential text, The Signature of All Things, published by Jakob Bohme in 1764, covers a similar concept to correlative thinking known as ‘the doctrine of signatures’: God created everything on Earth with a “signature”, or sign, that tells you what that object’s purpose is. The idea is that any plant, herb, or object on earth should resemble what it’s purpose is – for example, walnuts (which look like brains) are used for brain health, and tomatoes (which are red, plump, and contain ventricles like the human heart) are used for heart health. Obviously, this concept was adopted in the context of medicinal use – by looking up an object’s signature within this book, a physician could theoretically find treatments for specific illnesses. While the contents of this book (and similar texts) have been debunked as pseudoscience, the influence of the doctrine of signatures is prevalent in witchcraft correspondences today.

In 1888, the Hermetic Order of the Golden Dawn was founded, and during that time S L MacGregor Mathers (1954-1918) and Dr. Wynn Wescott (1845-1925) prepared knowledge lectures for the Order, which eventually led to the generation of a Book of Correspondences (unpublished). According to Adam McLean in his edition of The Magical Calendar, this book circulated among members of the inner order of the Hermetic Order of the Golden Dawn, and was later published by Aleister Crowley as his own work, Liber 777 (1909). Meanwhile, in 1908, The Kybalion (an anonymously written text, though often attributed to William W. Atkinson [1862-1932]) was published, including topics like “The Principle of Correspondence” and “The Planes of Correspondence”.

From here on, we have an uproar in magical texts, thanks to the new-age/spiritualism movement of the 70s and 80s – popular authors like Gerald Gardner, Scott Cunningham, Ray Buckland, and many others published works on the subject of magic, often including their own correspondences, typically influenced or inspired by the works of Crowley, Mathers, and Atkinson. Of course, the contents of these modern texts are what is most recognizable to practitioners today – we usually find tables of information, relating astrological signs, herbs, planets, feelings, colors, and more to their “meanings”: protection, anti-stress, happiness, love, etc.

As it stands, correspondences are a by-product of the ‘correlative thinking’ concept we covered earlier – this correlative thinking shows up in Mesopotamia, and evolved throughout magical texts and grimoires, eventually becoming these “tables of magical correspondences” that we are familiar with seeing in modern witchcraft and pagan books and resources.

As I round off this post, I want to share a quote from Richard Cavendish in his book, The Black Arts: “Man is a tiny replica of the universe. If two things are naturally associated together in the human mind, which is an image of the ‘mind’ of the universe, this is evidence of a real connection between the two things in the universe. Many of the important magical analogies and connections are not natural to most people’s minds today, but have been handed down by tradition from the remote past. This enhances their value for occultists, who believe that humanity was a great deal wiser in these matters in the remote past than it is now.” As practitioners, particularly modern practitioners, I feel we put too much emphasis on older concepts and traditions. While there’s nothing necessarily wrong with sticking to traditions and building off of older magical systems, I think it’s just as important that we work on our own magical systems – what does the color red mean to you? What about the planet Jupiter? Find out what works for you – you may find that it makes you feel more connected to your craft and your practice, and your workings could become more powerful, too.

Sources/Further Reading:

Dictionary of Gnosis & Western Esotericism by Wouter Hanegraaff

Three Books of Occult Philosophy by Heinrich Cornelius Agrippa

The Signature of All Things by Jakob Bohme

The Black Arts by Richard Cavendish

A History of Magic, Witchcraft and the Occult by DK

The Complete Magician’s Tables by Stephen Skinner

Neurobiology, Layered Texts, and Correlative Cosmologies: A Cross-Cultural Framework for Premodern History by Farmer et al

https://youtu.be/p0z3MuuB9uc

https://youtu.be/gYSGSjU84vE

https://www.youtube.com/watch?v=gx1av438mLY

https://www.patheos.com/blogs/matauryn/2018/06/03/magickal-correspondences/

https://howardchoy.wordpress.com/tag/correlative-thinking/

https://www.researchgate.net/figure/An-abstract-diagram-meant-to-illustrate-the-perfectly-correlative-structure-of-the_fig4_237249544

https://swedenborg.com/emanuel-swedenborg/explore/correspondences/

[metamatar]

(btw NYT's anti china hysteria is getting journalists in india arrested)

In August 2023, The New York Times published a story “A Global Web of Chinese Propaganda Leads to a U.S. Tech Mogul”. The story investigated whether Chinese funding was being funnelled to advocacy and media organisations across the world to defend the internal authoritarianism of the Chinese state. One of the countries included was India, with a fleeting reference to an Indian digital news organisation NewsClick, which the report said “sprinkled its coverage with Chinese government talking points”.

The report did not suggest that the organisation had committed any crime – let alone sedition or terrorism against the Indian state. But on October 3, the police in Delhi swooped down on the homes of 46 people connected to NewsClick – journalists, staffers, contributors, including academics, historians, satirists – seizing their phones and laptops, subjecting them to hours of questioning, largely about their coverage of protests by farmers and by Muslim women. NewsClick’s founder and editor-in-chief Prabir Purakayastha and the head of the human resources department Amit Chakraborty were arrested under the draconian anti-terror law, the Unlawful Activities Prevention Act.

When asked about the police action, anonymous government officials invoked the New York Times article. Indian TV channels – nearly all of which are propaganda channels for the Modi regime – used the NYT story to frame the issue as a question of whether “press freedom” should be respected at the cost of “national sovereignty”.

[...] The NYT story has become a pretext to escalate an ongoing campaign to persecute and imprison some of India’s most courageous journalists, academics and activists on baseless charges of abetting “Maoist terrorism”. [...] NYT’s failure to separate specific issues of financial impropriety, propaganda, and political opinion from each other, I feared, would endanger the courageous work of journalists associated with NewsClick: for example, investigations into the financial scandals involving Gautam Adani, the tycoon who is known to be a close associate of the Indian Prime Minister. [...] The story had mentioned several media platforms (a YouTube channel in the US for instance) without identifying these by name, but had chosen to name NewsClick. It had cherry-picked an inoffensive and rather lame line from a NewsClick video and presented this as evidence of pro-China propaganda: “China’s history continues to inspire the working classes.” I pointed out that this is a simple statement of opinion, and cannot be construed as Chinese government propaganda.

Left-wing softness on China or Russia might harm Uyghurs or Ukrainians, and the political health of the Left itself, but this was hardly a problem for the Modi regime.

[bumblebeeappletree]

Permaculture instructor Andrew Millison journeys to India to film the epic work of the Paani Foundation’s Water Cup Competition and Farmer's Cup Competition. We tour the village of Pemgiri, in Maharashtra, who competed in the 2019 competition to install the most amount of water harvesting structures in a 45 day period, and competed had farmer's groups compete in the Farmers Cup Competition in 2023. Guided by Paani Foundation’s chief advisor, Dr. Avinash Pol, we visit the work and see the effects of a watershed-scale groundwater restoration project that has dramatically improved the lives, economy, ecology and stability of this village, and experience the feeling of deep stability that comes with a healthy and abundant landscape.

Paani Foundation:

https://www.paanifoundation.in/

Digital Map Animation:

https://www.pearlriverecodesign.com/

PERMACULTURE DESIGN COURSE LINK:

https://workspace.oregonstate.edu/cou...

Andrew Millison’s links:

https://www.andrewmillison.com/

https://permaculturedesign.oregonstat...

JOIN THIS CHANNEL to get access to uncut video content and live Q & A sessions:

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[artist-kelico]

"In the realm of enlightenment, there is an existence amongst celestial frequencies in which we are all connected to, conscious of it or not."

-Kelico

"Sunrise" - Kelico

Material: Watercolor, india ink, micron.

Artist Statement:

My vision is that of geometric cosmic wandering. Lines and curves and shapes that are inspired by channeled interception. The aim of my art is to represent Universal tested connected emotion with the shapes of my work. I create concepts such as interpretation, representation, expression, and form relating to knowing and being connected to otherworldly.

"Influencing Earth" -Kelico

Materials: Watercolor, india ink, micron.

Bio:

Kelico, an American abstract psychedelic artist, was born in Baltimore and currently lives in Hagerstown, Maryland. She has been practicing psychedelic art since 2008.

Kelico, born November 18th, 1988 is from a rural, suburban community of Carroll County, Maryland. As a young child, Kelico spent much of her time drawing, coloring and painting, which continued to develop and grow into her elementary and primary school years. Kelico's long-term goal is to continue to create original paintings as well as digital artworks using her innate ability to combine color, patterns and abstract design toward a psychedelic style of artistry. Her inspiration comes from within as she doesn’t follow or emulate any particular artist – with that, all of Kelico's creations convey a unique essence of who she is.

Commissions:

Ink.

Digitally rendered.

I'm offering commissions of my abstract art for $65 plus materials. Each piece will be done in ink on 8.5x11 cardstock and mailed once completed. I also do digital abstract art for $35 each. Please contact me on Tumblr on this account to inquire. I take Venmo, Cashapp and PayPal as payment. Thank you so much!

Thank you for the support!

Side blogs: @cosmic-kelia, @lilsugarlamb

Note: For my original art, check the #art tag below.

[mariacallous]

Browsing through the official photos of the annual BRICS summit in the Russian city of Kazan last month yields intriguing surprises. In several of them, Russian President Vladimir Putin holds a mock-up banknote featuring the flags of the five core BRICS countries—Brazil, Russia, India, China, and South Africa. Looking at the pictures, one could be forgiven for assuming that the BRICS had just launched a common currency. This is exactly what Moscow would like the world to think as part of its bid to demonstrate that Russia is far from isolated on the global scene.

To the Kremlin’s chagrin, however, things did not go according to plan in Kazan. No BRICS currency was launched, and the official captions to Putin’s pictures do not even mention the banknote. The Kremlin also failed in its efforts to push for the adoption of BRICS Bridge, a financial mechanism that would help the group’s economies bypass Western channels. Interest from other BRICS members was so lukewarm that the scheme did not even make it into the final summit communiqué. Russia is unlikely to stop pressing, however: Developing non-Western financial mechanisms is an almost existential imperative for Moscow—and it highlights how finance has become a new arena for great-power competition.

In Kazan, the Russian summit hosts had a simple goal: to launch as many financial schemes as possible in order to mitigate the impact of Western sanctions on Moscow. Proposals include BRICS Pay (a scheme that would allow visitors from BRICS countries to make payments in Russia); BRICS Clear (an attempt to circumvent Euroclear, Clearstream, and the other Western firms that provide the global infrastructure for trading securities, such as stocks and bonds); BRICS (Re)Insurance (a bid to mitigate restrictions on the provision of insurance for Russian-owned aircraft and ships); a BRICS ratings agency (an alternative to the Western giants Standard & Poor’s, Fitch, and Moody’s); and the BRICS Cross-Border Payments Initiative (a scheme to facilitate payments between BRICS countries in their own currencies, such as the Russian ruble or the Brazilian real).

All five mechanisms matter, but attendees in Kazan quickly understood that Russia cared even more about a sixth scheme—BRICS Bridge. The project’s goal is both simple and ambitious: getting rid of intermediaries for international transactions made with central bank digital currencies (digital coins issued by central banks and stored on mobile phone wallets). To understand BRICS Bridge, picture a long-haul flight between, say, India and Brazil. Instead of having to go through an airport hub (a correspondent bank that is often located in the United States), these systems allow payments to make a direct trip between Indian and Brazilian banks. The benefits of going direct are obvious: Financial transactions do not need to make a stopover in a correspondent bank likely to be located in the United States or go through Swift, the Western-controlled global payment system between banks.

The symbolic dimension of BRICS Bridge is massive. As Brazilian President Luiz Inácio Lula da Silva said in 2023, “Every night, I ask myself why all countries have to base their trade on the dollar. Why can’t we do trade based on our own currencies?” This is not only about countries wondering why they need to settle cross-border trade using the greenback instead of their own currencies. Another aspect of the frustration is linked to the dollar being the currency of choice for issuing sovereign debt, putting developing economies at the mercy of the monetary policy of the U.S. Federal Reserve.

Bypassing Western financial channels also offers a layer of protection against sanctions from G-7 countries and their allies, since in most cases those sanctions only bite if the sanctioned country’s firms use Western currencies or have ties to G-7 economies. This highlights how BRICS Bridge is part of the effort by the West’s adversaries to sanctions-proof their economies by ditching Western currencies (in addition to reverting to old-fashioned barter, Russia now settles around 80 percent of its international trade in non-Western currencies) and building alternatives to Swift (like China’s homemade mechanism, CIPS). Dodging Western financial mechanisms also makes it easier to hide sensitive transactions that could trigger U.S. secondary sanctions, such as Chinese sales of military gear to Russia.

A final advantage of BRICS Bridge has to do with its digital nature. BRICS central banks could easily program a digital mechanism so that it blocks transactions that run counter to their interests or, in extreme scenarios, restricts Western access to their markets. Even short of these scenarios, the digital nature of BRICS Bridge would make it easier for surveillance-heavy dictatorships like Russia or China to track international transactions. By pressing ahead, BRICS economies could also be seeking a first-mover advantage in establishing a digitalized global financial architecture—betting that controlling emerging standards in the sector will enable them to weaponize global finance in the future.

Considering the potential benefits of BRICS Bridge, it may look surprising that Russia’s push for the mechanism’s adoption was met with lukewarm reception in Kazan. Moscow’s initial plans were to trial the scheme in 2025 before fully launching it around 2027. The fact that this timeline now looks unrealistic did not come as an entirely unexpected development for Moscow. A few weeks before the summit, China, India, and South Africa had already skipped a BRICS finance ministers’ meeting that was supposed to talk about the scheme.

The reluctance of other BRICS economies to get on board highlights three reasons why the development of non-Western financial mechanisms is unlikely to prove straightforward.

The first obstacle has to do with BRICS members’ diverging views of the urgency of such plans. At one end of the spectrum, Russia is the most enthusiastic backer of BRICS Bridge; the country has nothing to lose as Western sanctions already restrict its access to Western payments schemes. Other BRICS members are less convinced. China is doing preemptive work to have backup plans in case it were to be cut off from Swift or Western currencies, but it has no interest in ditching the dollar or Western financial channels any time soon. Meanwhile, Brazil’s plans to de-dollarize appear to have more bark than bite. South Africa and India are even less eager to connect to BRICS Bridge; bankers in both countries are uneasy about getting too cozy with non-U.S. financial initiatives for fear of antagonizing their Western partners.

A second factor hindering the development of BRICS Bridge is that the system can work only if all BRICS countries issue their own digital currencies. They are far from that point. Among them, only China has both a pilot digital currency in circulation—the digital renminbi—and the infrastructure in place for cross-border payments—through mBridge, a scheme that appears to have inspired the architecture of BRICS Bridge. (Shortly after the Kazan summit, the Bank of International Settlements, which led the development of mBridge, announced that it was withdrawing from the project after media reports suggested the scheme could help dodge sanctions.) Yet China’s extensive capital controls that restrict cross-border transactions will hamper the global rollout of the digital renminbi, including for use among the BRICS grouping. Without China on board, the mechanism is unlikely to have much global clout.

Basic economic theory highlights a final difficulty. With BRICS countries registering trade imbalances among themselves, it is hard to imagine how, say, Russian oil firms would not end up with huge piles of digital rupees for their sales to India. The issuance of a common BRICS currency would prevent such an issue. However, plans for what has been dubbed the “R5” (a potential joint currency replacing the rand, real, renminbi, ruble, and rupee) or for the “unit” (a potential gold-backed digital currency) can be dismissed as far-fetched for now if BRICS countries cannot even agree on launching BRICS Bridge. This looks a bit like a chicken-or-egg problem: BRICS Bridge is unlikely to launch before the five major BRICS economies have a common digital currency, but launching such a currency is useless if BRICS Bridge is not operational. As long as the BRICS countries do not come to a political agreement on the need for BRICS financial systems, these debates could last for a while.

Should Western policymakers lose sleep over BRICS Bridge? Russia’s invasion of Ukraine in February 2022 has turbocharged the fragmentation of the global trade landscape between geopolitically aligned blocs. It is therefore no surprise that financial systems are becoming increasingly geopolitical, as well. The threat posed by such schemes may be overestimated in the short term, since the dollar and Swift are nowhere near losing their global hegemony. However, we can bet that non-Western financial mechanisms will become more mainstream in the long run, further fueling the fragmentation of the global financial landscape. Perhaps the only certainty is that Russia will continue to pretend that it is successfully leading efforts to launch BRICS financial schemes—even when there are none to write home about for now.

[mediaheights]

Social media branding takes the tangible and intangible attributes of a brand and combines them with the powers of social media channels. A little over a decade ago, social media channels started out as a way of connecting people and entertaining them.

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[technianssoftech]

Best PPC Company in India - Maximize Your Online Growth with Technians

Looking for the Best PPC Company in India? Technians, a leading digital marketing agency since 2009, has helped hundreds of companies achieve remarkable online growth and boost sales. Take your business to the next level with our proven strategies and expert PPC services. Technians delivers exceptional results tailored to your needs.

[siyainterior]

IBAIS MEDIA is a Digital I.T. & Advertising company.

We assist in promoting the business of all Manufacturers, Traders, Exporters and Importers across India through Architectural and Interior products like Architect & Interior Hardware, Tiles-Sanitary, Wooden, Furniture and in future Home Décor.

If you want to know more information, please visit our website: www.ibaisindia.com

We are creating future Online B2B, B2C & B2E building 🏢 material E-commerce platforms.

We advertise in 300+ cities of PAN India. we have also covered Bangladesh, Nepal, Sri Lanka, Bhutan, Myanmar, Africa and Dubai and other Neighboring Countries and All Social Media channels. (Facebook, Instagram, Twitter, LinkedIn, Pinterest, Telegram, WhatsApp channel)

(More than 28,000+ Members have already joined our Digital Platforms. Those Who are involved in the HARDWARE business Manufacturers, Wholesalers, Dealers, Exporters, Importers, Architects-Interiors and Carpenters.)

IBAIS MEDIA is a digital platform for Branding, Marketing & Services. We are a Develop Marketing platform that Specialized in Strategy, Creativity, Design and innovative technology.

[infyq]

What is online reputation management India | explain by Infyq Seo experts

This is the digital age, whereby the reputation of a business or a person is emulated by an online footing. You are either a small business owner, a multinational corporation, or even a public figure; you are partly defined by what a person is going to find out about you on the internet. This is where online reputation comes in. That's where we come in here at InfyQ SEO Experts—to provide highly specialized help to businesses and persons who realize their reputation either adds or takes away from their status in the gradually paperless digital universe.

Understanding reputation management

Basically, ORM is the process of monitoring, influencing, and managing a brand's or even individual's perception online. It is basically a mix of methods and strategies used to control what people see in perceptions regarding a person or business in the online space, especially in search, social media, and review websites.

ORM does not only aim at suppressing negative content but also looks at enhancing positive information that characterizes or defines the image that an entity wants to project.

Importance of Online Reputation.

With increased reliance of consumers on the Internet for research before they make any decision, online reputation becomes really important. Here's why:

Builds Trust and Credibility

One of the critical success factors in delivering any business relationship is building trust. Any search your prospective customer may conduct over the internet needs to result in something that builds confidence in your brand.

1.First Impressions Count

The majority of times, search engines are where a future customer will have their very first experience with your brand. It's extremely hard to recover from a bad first impression. We can help in forming that positive first impression through ORM, shining a light on the positives with your brand, and making sure any negative content is at a minimum or removed altogether.

2.Influence Buying Decisions

Modern-day consumers are much better informed and use online forums and review sites to a great extent. A poor online reputation can make a huge difference in purchase decisions. Online management gives you a better way to influence how consumers think about your brand, product, or service and will more likely drive them toward a positive purchase decision.

The Various Key Strategies of ORM

In order to manage and regulate your online reputation, it deploys quite a few strategies. Some of the key constituents of this comprehensive package include:

1. Monitoring and Analysis

The first step of ORM is being aware of what people say about you online. This involves search engine results, not to forget social media, review site platforms, and other channels for brand mentions.

2.Content Creation and Promotion

positive content is very important for strong online reputation. High-quality content represents the core values and expertise of your brand. we do provide blog posts, press releases, great articles and social media updates with good contents that let you show off your strengths. This content is also shared on multiple platforms so as to reach maximum individuals.

3.Social Media Optimization India

Social media is the greatest of all platforms that stands to influence your customer's perception. In the realm of our ORM services, we bring to the table SMO that aid you in the professional administration of your brand's social media avatars on platforms like Facebook, Twitter, Instagram, and LinkedIn.

Our team makes content that is bound to engage, motivate, and connect to your target audience, which thrills your followers to more positive interactions. We ensure that more friends are initiated from the conversations and that all the comments and messages are replied to instantly in order to retain a positive image.

4.Link Building Services in India

Link-building is another critical step in ORM, as through high quality backlinks acquired through reputable sites, one can boost the authority of website and its ranking in search engines.

It is one such brand that deals with specialized link building services India. we have a strong belief in working on the creation of a robust and diversified backlink profile through guest posting, influencer outreach, and content marketing.

5.SEO Optimization

Search engine optimization is an integral part of ORM. We optimize the website and its content, leaning toward the relevant search engine keywords to increase placement on SERPs. It doesn't just give you the visibility, it controls what that visibility says about your brand.

It performs both on-page and off-page optimizations to ensure that the positive content comes up above the negative information. This will include website structure optimization, improving load times, and enhancing user experience.

Why Choose my company for Best SEO Experts in Reputation Management?

we understand that your online reputation is one of your most valuable assets. Our experienced team is committed to helping you keep and improve your online reputation management India.

1. What We Offer

We understand that no two businesses are alike, so we provide customized ORM services aligned with your business goals and needs. Whether you're a small or medium-sized business or a large corporate, we will run your campaign in line with the goals and industry requirements.

2. Proven Results

We have managed the online reputation for many clients from various industries. They have gone ahead to attain a positive online presence and won customers' trust in them.

3. Comprehensive services

As a full-service digital marketing agency, we deliver ORM management services, social media optimization, link building, and full SEO as part of a holistic approach to the task.

 Conclusion

We are one of the leading management companies and are based out of India. We offer a whole bouquet of services to enhance and protect your reputation even further. From social media optimization in India to link building services, we have strategies that will be tailor-made for you, done with the sole intention of turning the perception of your brand positive on the World Wide Web.

Do not hesitate to contact us and let us serve the various reputation management needs of your business.

[apexdigitalwork]

Does digital marketing have a good scope in India?

Digital marketing has been experiencing a meteoric rise in India, transforming the way businesses engage with their customers. With a vast population and increasing internet penetration, the Indian market offers immense potential for digital marketers.

Why Digital Marketing is a Promising Field in India:

Growing Internet Penetration: The number of internet users in India has been steadily increasing, providing a vast audience for businesses to reach. This growth has created a fertile ground for digital marketing strategies.

Evolving Consumer Behavior: Indian consumers are becoming increasingly tech-savvy and prefer online shopping and research. This shift in consumer behavior has made digital marketing a crucial component of any successful business strategy.

Diverse Market: India's diverse market with different languages, cultures, and preferences presents unique opportunities for targeted digital marketing campaigns.

Rising E-commerce: The e-commerce industry in India is booming, creating a high demand for digital marketing services to promote online businesses and drive sales.

Affordable Digital Marketing Solutions: Compared to traditional marketing channels, digital marketing offers cost-effective solutions for businesses of all sizes.  

Scope of Digital Marketing in India:

Social Media Marketing: Platforms like Facebook, Instagram, Twitter, and LinkedIn have become essential for reaching and engaging with the Indian audience.

Search Engine Optimization (SEO): Optimizing websites for search engines like Google helps businesses rank higher in search results and attract organic traffic.

Content Marketing: Creating valuable and engaging content, such as blog posts, articles, and videos, helps businesses establish authority and attract potential customers.

Pay-Per-Click (PPC) Advertising: Running targeted ads on search engines and social media platforms can help businesses generate quick results and reach specific audiences.

Email Marketing: Building and nurturing email lists allows businesses to send personalized messages and drive customer loyalty.

Influencer Marketing: Collaborating with influencers who have a strong following can help businesses reach a wider audience and build credibility.

In conclusion, digital marketing offers a vast scope in India, driven by increasing internet penetration, evolving consumer behavior, and the growth of the e-commerce industry. Businesses that embrace digital marketing strategies can tap into the immense potential of the Indian market and achieve significant growth.

[bumblebeeappletree]

Permaculture instructor Andrew Millison journeys to South India to film the ancient Chola Dynasty water management system of lakes and canals that has been restored in the City of Coimbatore by the Coimbatore Lakes Protection Organization ( In Tamil: Kovai Kulangal Padhukappu Amaippu). We visit multiple structures that have been restored, and see the incredible effects that this work has had on the water availability and groundwater levels of the surrounding areas.

KKPA:

Website - http://kovaikulangal.org/ Fb - / kovaikulangal Youtube - / @kovaikulangalpadhukap...

Instagram - Kovai_kulangal_Padhukaapu

Twitter - https://twitter.com/KAmaippu?s=08@KAm...

Mail I'd - kovai.kpa@gmail.com

Mob. No. - 8015714790

இதயத்தின் ஈரம் கொண்டு...! புவியின் ஈரம் காப்போம்...!

Post Production by Meenarts.com

ashokcinematographe@gmail.com

Digital Map Animation:

https://www.pearlriverecodesign.com/

Shubo Biswas of GreenGood Labs:

https://www.greengoodlabs.com/

Drone Credits: Gopinath, @cymatics.in.

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