It was always about getting the audience and building the audience. I think what we’ve found is that we’ve captured an audience with the Trek universe that may not have come to us, but generally speaking it’s the diehards. I think we should make films that appeal to people who want to see the film. I’m sick of trying to please people who don’t want to see what we do."
"I think we just make a much smaller film that’s more story-driven, more character-based, there’s less sh-t exploding, and maybe do it that way. Also shoot it on film, not digital. And then you have the fanbase. The fanbase has always been very kind to me. Obviously, there’s the trolls that lurk on the internet that hate everything, but generally I think people really liked [Star Trek]."
We’re at a place where to make a film, you make it for like $500 million. That’s half a billion dollars to make these films that you like. For it to be considered successful and everyone to be paid back, you have to make extraordinary amounts of money. The metrics of it don’t seem to make much sense to me."