#Uses Social Media Advertising

[first-digi-add]

How to Use Social Media Advertising: What You Should Know

Introduction

Marketers must use social media as it has become a necessary tool in recent years. Traditional marketing has been most throughly disrupted by social media among all new media marketing platforms. Potential customers only receive messages through older outbound marketing methods and cannot communicate back.

Interactions between customers and businesses can happen directly on social media. Questions may be asked by either party while reposting content and developing a relationship is also possible. Best Digital Marketing Company in Pune  gives ten tips for successfully promoting your business on social networks are presented here to help those who find the prospect of starting social media marketing intimidating.

Set Clear Objectives: 

Determine your goals for using social media advertising. You might increase brand awareness, drive website traffic, generate leads, or boost sales. You can evaluate the effectiveness of your advertising efforts by setting clear objectives.

Identify Your Target Audience: 

Based on their demographics, interests, and behaviors, define your target audience. This will help you create targeted and relevant ads that resonate with your potential customers.

Choose the Right Platforms: 

Make sure you choose the social media platforms where your target audience is most likely to be active. Pinterest, LinkedIn, Twitter, and Facebook are some of the most popular social media platforms. Each platform has its own strengths and audience demographics, so choose the ones that align with your business objectives.

Craft Compelling Advertisements: 

Ads that are visually appealing and compelling will draw in your target market. Use high-quality images or videos, compelling headlines, and clear calls-to-action (CTAs) to encourage users to take action.

Utilize Ad Targeting Options: 

Use social media platforms to target your audience. Narrow down your audience based on location, age, gender, interests, and other relevant criteria. Increasing the chances of conversion, you'll ensure that your ads are shown to users who are most likely to convert from your ads.

Monitor and Optimize Performance: 

Keep a close eye on how your ads are performing and make any necessary adjustments. Analyze key metrics such as click-through rates (CTRs), conversions, engagement, and return on ad spend (ROAS). Use this data to optimize your ads, audience targeting, and budget allocation for better results.

Implement Retargeting: 

Reach out to website visitors and users who have previously shown interest in your products using retargeting campaigns. By displaying tailored ads to these users, you can increase the likelihood of conversions and customer retention.

Test Different Ad Variations: 

Conduct A/B testing by creating multiple versions of your ads to identify the most effective elements. Test different headlines, images, CTAs, or ad formats to find out what resonates best with your target audience.

Budget Management: 

Set a budget for your social media advertising campaigns and allocate it wisely across different platforms and ad types. Start with a smaller budget and gradually increase it as you find success with your ads.

Monitor Industry Trends: 

Stay updated with the latest trends and changes in social media advertising. Platforms often introduce new features, ad formats, or targeting options that can benefit your business. Stay competitive by adjusting your strategies accordingly.

Conclusion

Leveraging the advantages of social media advertising can significantly boost your business by targeting a wider audience, increasing brand visibility, increasing traffic and increasing conversions. Embrace the power of social media and watch your business grow.

[variksel]

youtube ads becoming first one 5-second ad then two 5-second ads in a row or one 15-second ad then a million unskippable ads in the middle of videos instagram quietly inserting one ad in-between every 5 or 10 ig stories then 2 in-between 4 ig stories not to mention the new reel- and explore page ads. a quiet tumblr ad banner at the top of your dash then photo ads in-between posts then video ads then video ads in-between every 3 or 5 posts that play audio automatically while youre trying to read a textpost. the most popular, paid subscription, news apps adding ads between their articles, then in articles, then paywalling new articles further with a new "news +" subscription and putting ads in those as well. once every 15 tweets there being an ad, then every 5, then theres also an ad if you scroll to the replies. you cant look at tweets without logging in anymore, theres just no option for anon scrolling. facebook ai mining on instagram, facebook ai profiles hyping up ai generated photos im fucking going insane ai temu ads and gallery app ads and printer app ads and higher subscriptions while still seeing ads and i cant fucking do this anymore!!!!! its fucking shameless and worst of all its silent and nobody talks about how half the things we see anymore are fucking ads and we dont own a single thing we pay for and companies can just randomly raise their prices through the roof and nobody says anything about it

[alwaysbewoke]

A federal judge on Monday threw out a lawsuit by Elon Musk’s X that had targeted a watchdog group for its critical reports about hate speech on the social media platform. In a blistering 52-page order, the judge blasted X’s case as plainly punitive rather than about protecting the platform’s security and legal rights. “Sometimes it is unclear what is driving a litigation,” wrote District Judge Charles Breyer, of the US District Court for the Northern District of California, in the order’s opening lines. “Other times, a complaint is so unabashedly and vociferously about one thing that there can be no mistaking that purpose.” “This case represents the latter circumstance,” Breyer continued. “This case is about punishing the Defendants for their speech.” X’s lawsuit had accused the Center for Countering Digital Hate (CCDH) of violating the company’s terms of service when it studied, and then wrote about, hate speech on the platform following Musk’s takeover of Twitter in October 2022. X has blamed CCDH’s reports, which showcase the prevalence of hate speech on the platform, for amplifying brand safety concerns and driving advertisers away from the site. In the suit, X claimed that it had suffered tens of millions of dollars in damages from CCDH’s publications. CCDH is an international non-profit with offices in the UK and US. Because of its potential to destroy the watchdog group, the case has been widely viewed as a bellwether for research and accountability on X as Musk has welcomed back prominent white supremacists and others to the platform who had previously been suspended when the platform was still a publicly-traded company called Twitter.

[mauesartetc]

Sources: 1, 2

Pinpoint marketing, everyone!

[sciderman]

How do you feel about the increase in really weird NSFW ads on here (advertising panels that look like sexual encounters, and AI art apps that pride themselves on porn) but will take down NSFW posts from their users, even if it isn't technically sexual.

i hate all social media and it's consistent prioritising the advertisers over the users and the internet simply was a better place before capitalism sunk its hooks into it

[jessiarts]

This is part 2 of this post that I made after @teeg reminded me just how much info Facebook collects to track you, and I want to share how to make that harder for them with the rest of you.

Part 1 was how to clear your off Off-Meta activity, and this post will be about how to toggle off Ads Data Permissions. (And I'm going to remind everyone again that we're not here to judge today- there are multiple reasons why some people cannot delete FB, but turning all this stuff off is the next best thing for those who can't!)

Like last time we're going to start by going to your Profile Icon, then to Settings and Privacy to get to your Settings. And once in Settings you're going to click See more in Accounts Center. On desktop it should be in a box on the upper-left of the page.

Once in Accounts Center you're going to click Ad preferences, then Manage info at the bottom of that window.

This will open up a list of three categories of permissions that allow them to use your data for ads. These are: Information used to show you ads, Ads shown outside of Meta, and Other settings.

First, were going to tackle the Information used to show you ads category. (This will be the longest section of the three, so please bare with me.)

Open Categories used to reach you, and disable all those options. Then, in the bottom of that same window, find Categories associated with you, click View and manage, and remove them all.

When you're done the window should look like this.

Next open Activity information from ad partners. You may get a window asking you to Review Setting- if so, click it. Then you're going to want to toggle the option that says, "No, don't make my ads more relevant by using this information"

Next, open Audience-based advertising. This is where you'll be able to see advertisers who are using your activity or information, and be able to remove yourself from their lists.

I'm going to be honest, this one is a little more exhausting. The list is ever-changing as new advertisers ad your information to their lists. You won't recognize more than half of the names, but if you wish you can go through your whole list and click the two Don't Allow buttons on each advertiser to remove yourself from their lists.

Just know that the list is long, and more will appear days later, after you think you're done- so I understand if most of you will want to come back to this step later, or skip it.

I'm going to be honest and say I don't really know if this step is that needed considering everything we will be turning off (tho I suppose many of these will be running off information they already had before you turned it all off so it might be good to try?)- so I'll leave that to your discretion.

Now we can finally move on to the Ads shown outside of Meta category.

First, open Ads from Ad partners, and click Don't show me ads from ad partners.

Then open Ads about Meta, and click Don't use my activity to show me ads about Meta.

Finally, under the Other Settings category click on Social interactions and make sure Only me is selected to disable Meta from including your social interactions alongside ads that your friends see.

And we're finally done!

Also, reminder that even if you can't delete your Facebook account, I urge you to please delete/uninstall the app from your phone as that's the #1 best way to keep it from tracking you everywhere you go IRL and online. That said, if you delete no other Meta app from your phone- make sure to delete FB messenger- it's literally the worst one, but that's another post, which I'll hopefully get to later.

Stay safe out there, and remember- fuck Facebook.

[benjaminrydersnest]

Honestly fuck attention-killing culture for normalizing the cutting of “fluff” and “filler,” fuck it for forcing 1-3 line “hooks,” fuck it for making it feel like people adjusting for it have to dial back vitally important characters and arcs just to capture attention.

I don’t care what the “norm” is. I’m going to keep writing my very long, detail and dialogue heavy intros and full character arcs with lots of “filler” and “fluff” because that’s how I make the stories I want to tell and what makes them align with my vision.

[melancholic-pigeon]

Alright, this is my last comment on the issue, for real this time.

@nerdykeppie is staffed by unprofessional, rude, cruel people who double down on their entitlement to be unprofessional, rude and cruel in public to their former customers.

You should know the sorts of people you're giving money to if you patronize them. The founder is liable to misread your words, lash out at you in anger over something he misunderstood, and generally behave like a tantruming child even if you go out of your way to be polite and give him the benefit of the doubt when he lashes out at you over his own poor reading comprehension.

I'm done getting into this. No, Spider is not ~required~ to be professional on his (public) personal blog which is closely tied to his business. I just think it's extremely stupid to double down on his "right" to be unprofessional on his public blog when he owns a business that is clearly tied to said public blog, because it reflects very poorly on both his personal character and his business. I think it is hilariously foolish and an extremely poor decision to openly advertise and defend your founder's unprofessionalism, which speaks of general lack of professionalism and poor judgment throughout the whole business, not just from Spider (though his lack of good judgment and public unprofessionalism is the most obvious).

So. Best of luck in the people involved resolving whatever problem in their lives that they're taking out on me, and beware interacting with them in any way because they will absolutely be rude as shit to you and then smear you in public and private for (/checks hand) apologizing for a miscommunication because you didn't mean what they incorrectly interpreted you to mean.

I can't fucking believe they still think they're in the right here and *I* am the one who needs to be ~asked not to contact them again~. You answered me THREE TIMES *after* I had blocked you because you cannot let go of the fact that you were wrong about a stupid fucking plastic pumpkin and the fact that I went OUT OF MY WAY to give you the benefit of the doubt.

(two of those three asks were frantic apologies because I genuinely felt terrible, and they were both met with meanness and scorn and snide insults about my communication failures.

Lol. Me. I'm the one who is failing to communicate and has poor reading comprehension because you misunderstood me and started lashing out like I personally strangled all of your pets for having the filthy nerve to apologize and try to clear it up.

Yeah. I'm the villain here. Sure, Jan.)

I'm done now, but enjoy having your unprofessional, cruel, immature nonsense publicly exposed. I stand by my actions (the ones I actually took in real life, not the fake pretend ones you made up because you misunderstood what I wrote) and I look forward to you experiencing the natural consequences of your own.

Don't give money to childish jerks.

[alyfoxxxen]

Facebook and Instagram Ads Push Gun Silencers Disguised as Car Parts | WIRED

[punk-raphaelite]

Are you fucking kidding me

[tinkertechy]

I have to remind myself that it's okay to be hyped about something I did, and to share it with others. Here's a little bonus chapter for a Doccy-centric story I wrote last month!

[evilplants]

i think i’m gonna make a discord server where artists can post links to their art and then we can all hype each other’s posts up. since every social media sucks so bad. would people be interested in something like that?

there’d basically be like different channels for different places that people post art. and right after you make a post on social media you’d put the link in the discord and then all the other artists can go like and comment on and rb it.

the point would mostly be to give posts a boost in the algorithm which obviously isn’t as much of a thing on tumblr, but even without an algorithm people aren’t engaging with art on here as much as they used to. I also think it’d be a good way to discover and give visibility to smaller artists.

obviously for something like this to work we’d need a good amount of people which is why i’m doing this interest check instead of just making the server.

[glassrunner]

i’m so unbelievably fucking frustrated that something as cool and groundbreaking as AI (which i literally went back to college to study!!!) is being used for such fucking nefarious purposes

i always dreamed of finding the spirit in the machine and now it’s just being bastardized to take away jobs from hardworking creators — mostly by arrogant techbro fucknuts who sneer at these creators for pursuing art, but then tell on themselves for not having the discipline to truly learn a craft

[mongeese]

Can anyone give me one single reason why the Chinese government would want to spy on USAmericans' data that isn't rooted in racism and xenophobia? Answer quickly

[senilthesynth]

so uh. for anyone still looking at using cohost. they shared their March financial update.

they are, at best, four weeks from closing up shop and ceasing to exist. They may not be able to get emergency funding from their benefactor who they've been out of contact with for a while in time, and even if they do it just delays the inevitable.

Centralized social media is inherently expensive. Especially developing the software from scratch, and extra especially when one of your main devs is working on a different but mildly related project meant to be a better version of patreon and kofi. A good idea, but like.

you can barely develop and work on ONE platform to make it break even.

anyways. despite it's promise I cannot even think about suggesting cohost as an option. They've been in this "oh my god we're running out of money" situation for MONTHS now, this isn't a new "oh shit sudden expense" time. If they can't get money now, it's joever for cohost and ASSC.