#Social Media Share Optimization

[digitalrhetoricpune]

The Role of Open Graph Tags in Optimizing Social Media Shares for Better Engagement

In the fast-paced world of social media, where every post competes for attention, standing out is crucial. Open Graph tags, a protocol introduced by Facebook, play a significant role in enhancing how your content appears on social media platforms. When implemented effectively, Open Graph tags can increase visibility, click-through rates, and overall engagement. As a social media marketing services in Pune provider, Digital Rhetoric leverages Open Graph tags best practices to ensure clients achieve optimal engagement on social media platforms.

What Are Open Graph Tags?

In today’s social media marketing environment, using OG tags effectively can enhance your social media share optimization efforts. This simple addition can lead to significant improvements in how people perceive, engage, and interact with your brand’s content.

Why Open Graph Tags Matter for Engagement

Open Graph tags can greatly influence how your audience engages with shared content. Here’s why they’re important for social media engagement optimization:

Enhanced Visual Appeal: OG tags allow you to specify the exact image that appears when content is shared, ensuring the visual is impactful and relevant to your message.

Clear and Concise Information: With an OG title and description, you control the message, ensuring that the content aligns with your brand’s tone and voice.

Increased CTR: Well-crafted OG tags can significantly boost social media click-through rates (CTR) by providing enticing previews that make users want to click.

Consistent Branding: OG tags provide consistency across different social media platforms, reinforcing your brand identity and messaging.

Key Open Graph Tags to Use for Optimal Engagement

To make the most of Open Graph tags best practices, here are the essential OG tags you should implement:

OG Title: This is the headline of your shared content. Keep it under 60 characters for clarity and impact.

OG Description: This provides a summary of your content. Aim for around 200 characters to ensure it’s concise yet informative.

OG Image: This is a powerful visual element that draws attention. Choose high-resolution images (at least 1200 x 630 pixels) that align with the message.

OG URL: This links back to the original page, driving traffic directly to your site.

OG Type: Specify the type of content (article, website, product, etc.) for better indexing by social media platforms.

Open Graph Tags Best Practices for Social Media Success

As a company providing social media marketing services in Pune, we follow a set of best practices to optimize our clients’ content for social media:

Use Compelling Images: Visuals play a key role in boosting social media CTR. Ensure your OG image resonates with the target audience, is of high quality, and has an aspect ratio optimized for social media.

Craft Engaging Titles: The OG title should be straightforward yet engaging, compelling users to click. Avoid clickbait but make it interesting enough to attract attention.

Keep Descriptions Concise and Relevant: A well-written OG description can increase engagement by giving users a clear reason to click. Focus on highlighting the value or main point of the content.

Optimize for Mobile Users: With a large number of users accessing social media on mobile devices, ensure your OG tags display well on mobile by testing previews.

Avoid Duplicate Content: OG tags help avoid duplicate content issues by setting specific content to be shared on social media. Make sure each page has unique OG tags relevant to the content.

How Open Graph Tags Improve Social Media Engagement and Branding

As an experienced social media marketing services provider in Pune, we understand the nuances of maximizing social media share optimization. By employing OG tags effectively, you can expect the following improvements:

Increased Visibility: Properly formatted OG tags can make your posts more likely to appear in users’ feeds, increasing reach.

Higher Click-Through Rates: By capturing users’ attention with customized titles, descriptions, and visuals, OG tags encourage more clicks.

Stronger Brand Presence: Consistent and attractive posts reinforce your brand’s voice, making it more recognizable and trustworthy on social media.

Common Mistakes to Avoid with Open Graph Tags

Avoiding these mistakes can help improve social media engagement optimization:

Leaving OG Tags Blank: Not setting OG tags leaves your content at the mercy of social media algorithms, which may not display your content in an ideal way.

Using Low-Quality Images: Low-quality or incorrectly sized images can reduce engagement, as they may not display well on social platforms.

Reusing the Same OG Tags Across Pages: Each page should have unique OG tags tailored to its specific content.

Overloading Descriptions: Avoid cramming too much information into the OG description. Keep it succinct and focused.

How Digital Rhetoric Can Help

At Digital Rhetoric, we specialize in social media marketing services in Pune and understand the intricacies of social media share optimization. By leveraging Open Graph tags best practices, we help brands like yours achieve higher engagement and better brand visibility on social platforms.

Our team crafts unique, well-optimized Open Graph tags for each content piece, ensuring it appears at its best when shared on social media. This approach not only boosts social media click-through rates (CTR) but also fosters a consistent and compelling online presence that resonates with your target audience.

Final Thoughts

Implementing Open Graph tags may seem like a minor detail, but it can make a significant difference in your social media engagement optimization. For businesses looking to enhance their online presence and connect more effectively with their audience, optimizing Open Graph tags is a crucial step. By partnering with Digital Rhetoric, a trusted provider of social media marketing services in Pune, you can ensure that your brand’s content is always displayed to its best advantage, encouraging more clicks, shares, and engagement across platforms.

[hussyknee]

"You are not responsible for how other people experience the world" and "common decency calls for practicing harm reduction and informed consent in whatever you choose to do" are not opposing viewpoints actually.

[aos-presents]

Join the conversation on Twitter, tweet me your questions for a chance to have your business page mentioned on LIVE

Need help with funding? Follow the link in my social bio on Twitter and Insta!

[espialsolution]

Can Social Media Marketing Help Your Brand Grow?

In today’s digitally-driven world, social media marketing has evolved from a trendy buzzword to an essential strategy for businesses of all sizes. From startups to established enterprises, leveraging social media platforms can significantly contribute to brand growth. But how exactly can social media marketing help your brand grow? Let’s explore the key ways in which this powerful tool can elevate your brand.

1. Enhanced Brand Awareness

Social media platforms like Facebook, Instagram, Twitter, LinkedIn, and TikTok offer unparalleled opportunities to reach vast audiences. With billions of users globally, these platforms provide a stage where your brand can gain visibility. By consistently posting relevant and engaging content, your brand can reach people who may never have heard of it otherwise. Social media marketing helps in creating a recognizable brand identity, ensuring that your business remains top of mind for potential customers.

2. Targeted Advertising

One of the standout features of social media marketing services is the ability to target specific audiences with precision. Platforms like Facebook and Instagram allow you to create highly targeted ads based on demographics, interests, behavior, and more. This means you can tailor your marketing efforts to reach people who are most likely to be interested in your products or services, resulting in higher conversion rates. Targeted advertising not only maximizes your marketing budget but also ensures that your brand message reaches the right people at the right time.

3. Customer Engagement and Relationship Building

Brands that actively engage with their audience on social media build stronger relationships with their customers. Responding to comments, answering queries, and even addressing complaints in a timely manner can foster loyalty and trust. Moreover, satisfied customers often share their positive experiences, leading to organic word-of-mouth promotion, which can be incredibly valuable for brand growth.

4. Insights and Analytics

Social media platforms offer robust analytics tools that provide insights into how your content is performing. These tools allow you to track metrics such as engagement rates, click-through rates, and audience demographics. By analyzing this data, you can refine your marketing strategies, focusing on what works and discarding what doesn’t. This continuous optimization is key to growing your brand effectively over time.

5. Increased Website Traffic and SEO Benefits

Social media marketing can drive significant traffic to your website. By sharing blog posts, product pages, and other valuable content on social media, you can entice users to visit your site, where they can learn more about your brand and offerings. Additionally, social media activity can indirectly influence your search engine rankings. While social signals are not a direct ranking factor, they contribute to the overall online presence of your brand, which search engines may consider when ranking your website.

6. Cost-Effective Marketing

Compared to traditional advertising methods, social media marketing is relatively cost-effective. Many platforms offer free account creation and posting options, with the option to run paid campaigns that can fit any budget. This makes social media an accessible tool for businesses of all sizes, particularly for startups and small businesses that may have limited marketing budgets. The return on investment (ROI) from well-executed social media campaigns can be substantial, making it a smart choice for brand growth.

Conclusion

Social media marketing services is a dynamic and versatile tool that can significantly contribute to your brand’s growth. From increasing brand awareness and engagement to driving website traffic and providing valuable insights, the benefits are vast. By strategically leveraging social media, your brand can not only reach new heights but also stay competitive in today’s fast-paced digital landscape.

About The Author

Espial Solutions serve Startups, SME, and large Enterprises,with SEO, SMM, PPC, Branding, and Digital Marketing services. . Contact for More Information!

[neturbizenterprises]

Supercharge Your YouTube Channel with VidIQ!

Unlocking YouTube success is within reach with vid IQ, the ultimate analytics and optimization tool designed for creators at any stage. This video dives into how vid IQ can supercharge our channels by enhancing keyword research, competitor analysis, and video performance insights. Whether we’re aspiring YouTubers or established creators, vid IQ offers features that help us optimize titles, descriptions, tags, and even thumbnails to boost engagement. With real-time statistics and trend alerts keeping us informed about what’s hot in our niche, it’s time to leverage these powerful tools for growth!

#VidIQ #YouTubeSuccess

[aaravgupta966]

Understanding Off-Page SEO: A Brief Overview

Off-page SEO involves tactics beyond your website's design and content to enhance your online presence. It includes building quality backlinks, engaging with social media, collaborating with influencers, and more.Link building strategy signal to search engines that your website is reputable and relevant.

[ventesb2b]

Content Amplification Tactics: Boosting Visibility Through Distribution

Introduction

In today's digital age, where information is abundant and attention spans are fleeting, creating high-quality content is just the beginning. To truly succeed in the online realm, mastering content distribution is essential. It's not enough to create compelling articles, videos, or infographics; you must also strategically disseminate them to your target audience for maximum reach and engagement. In this blog, we will delve into effective strategies that can help you master content distribution and achieve unparalleled visibility.

1.  Understand Your Audience

Before embarking on any content distribution journey, you must have a deep understanding of your target audience. Who are they? What problems do they face? What interests them? This knowledge will guide your distribution strategy, ensuring your content reaches the right people at the right time. By creating buyer personas and segmenting your audience, you can tailor your distribution channels and messages accordingly.

2.  Leverage Multichannel Distribution

To cast a wide net and maximize your content's exposure, embrace multichannel distribution. This means distributing your content across various platforms, such as social media, email marketing, industry forums, and relevant websites. Each channel has its own unique audience, and by diversifying your distribution, you increase the likelihood of reaching a broader spectrum of potential readers or viewers.

3.  Create a Distribution Calendar

When it comes to content dissemination, consistency is essential. Establish a distribution calendar that outlines when and where you will share your content. This helps maintain a steady flow of information, keeping your audience engaged and informed. Furthermore, a distribution calendar allows you to align your content with important industry events, holidays, and trends for maximum relevance.

lets connect for more insight:  https://ventesb2b.com/contact-2/

4.  Personalize Your Approach

Personalization is a powerful tool in content distribution. Tailor your content to resonate with different segments of your audience. Use data-driven insights to craft personalized messages and recommendations based on your audience's preferences, behaviors, and demographics. Personalized content is more likely to capture attention and foster engagement.

5.  Optimize for SEO

Search engine optimization (SEO) plays a crucial role in content distribution. When your content is optimized for search engines, it becomes more discoverable by those actively seeking relevant information. Conduct keyword research to identify the terms your audience uses to search for content in your niche. Incorporate these keywords naturally into your content and metadata to enhance your content's visibility on search engine results pages.

6.  Embrace Social Media

Platforms for social media dissemination are a veritable mine of content. Choose the platforms where your target audience is most active, and then adjust your content to fit the requirements of each platform's audience and platform's format. Engage with your audience through comments, shares, and direct interactions, fostering a sense of community and building brand loyalty.

7.  Collaborate and Guest Post

Collaboration is a potent tool for expanding the audience for your material. Partner with influencers, industry experts, or complementary brands to co-create or share each other's content. Additionally, guest posting on reputable websites in your industry not only expands your content's reach but also positions you as an authority in your field.

8.  Leverage Email Marketing

Email marketing remains one of the most effective distribution methods. Send newsletters or content updates to your subscriber list, providing them with valuable insights, updates, and resources. Segment your email list to deliver content that aligns with each subscriber's interests, increasing the likelihood of engagement.

9.  Measure and Iterate

To continuously improve your content distribution strategy, you need to measure its effectiveness. Use analytics tools to track key metrics such as website traffic, engagement rates, click-through rates, and social media shares. Analyze this data to identify which distribution channels and strategies are delivering the best results. Adjust your approach accordingly to optimize your content distribution efforts.

Conclusion

Mastering content distribution is a dynamic process that requires a deep understanding of your audience, strategic planning, and ongoing optimization. By leveraging multichannel distribution, personalization, SEO, social media, collaboration, and more, you can ensure your content reaches its intended audience and achieves the maximum reach and impact it deserves. Remember, content distribution is not a one-size-fits-all approach; it requires constant adaptation and refinement to keep

up with changing trends and audience preferences. So, embrace these strategies, measure your results, and continue refining your approach for content distribution success.

Aniket Deshpanade

Sr.Digital Marketink Associate

adeshpande185@gmail.com

www.ventesb2b.com/ New York, USA

[thebigshoutout]

How to Use LinkedIn to Increase Blog Views in 10 Easy Steps

In the current climate of the digital landscape, where information is king, it has become imperative for businesses and individuals to harness the power of social media platforms to boost the number of views on their blogs and communicate with a larger audience.  LinkedIn stands out as a professional networking site with enormous potential to drive your blog traffic. Although there are several…

[emmediagh]

[a-d-nox]

what's a venus return?

did you know that you can check more than just your sun's return? any time a planet transits and becomes exactly conjunct your planet (it is in the exact sign and degree it was when you were born), you undergo a planetary return. venus returns happen roughly every 2 years at a maximum (unless there is a retrograde then it could be about 11 months that you undergo the return). my venus return happened this past weekend so here we are continuing my previous series.

but what can a venus return chart show you?

your romantic life. who you can attract / are likely to fall in love with. how your beauty evolves. sympathy you need. pleasures you have. the art/creative work you can make. your ability to provide self-love / how you can best practice it. harmony you will find. compromises you need to make. how your aesthetic can shift. entertainment you seek. what you will value. luxury items you splurge on. where your laziness originates. how you can be more sensual.

sun

assumption that others crush on you, aesthetic others identify with you, youthfulness, attractiveness, attention from potential suitors, entertainment you seek and/or provide others, what you feel you deserve from others / the universe, what makes you different from others romantically / aesthetically, development of beauty, dignity regarding your appearance, awareness of your looks, objects that bring you joy / pleasure, validation you receive, and/or how express your self in terms of fashion / beauty

moon

emotional responses to romantic situations, loving/jealous instincts, how you show you care, romantic comfort zone, feminine aesthetic - masculine/male gaze, how your childhood effects the romantic partners you seek, fertility, how your beauty/aesthetic adapts to trends, how you breasts change/develop, romantic life habits/trends, and/or comfortability in your space

mercury

romantic communication, love language, physical touch, words of affirmation, talking phases, the creative mind, perception of beauty, creative writing, social media aesthetic/entertainment, flirty mannerisms/gestures, love defying reason, romantic change, forgetfulness that leads to laziness, romantic gossip, romance/smutty reads, self-care routine, and/or youthfulness

venus

romantic experiences, attraction, beauty, pleasures, artistic ability/projects, self-love, divine femininity, sharing romantic feelings/gestures, your aesthetic, entertainment you seek, romantic values, receiving gifts, luxury items you desire, and/or romantic sensuality

mars

romantic passion, desires, romantic confidence, creative ambition, romantic preferences, sex, jealousy, romantic competitiveness, impulsive romantic behavior, sensuality, self-assurance in your beauty, divine masculinity, masculine aesthetic - feminine/female gaze, assertiveness in a romantic connection, dominance, romantic/creative activities, sensual energy, sexuality, romantic combativeness, and/or romantic/creative motivation

jupiter

romantic luck/abundance, wealth of suitors, wealth of luxury / things that are pleasurable, romantic/creative success, romantic opportunities, topical popularity, expansion of wardrobe, entertainment knowledge, honesty in romantic relationships, romantic wisdom, ease in romance, romantic blessings, romantic optimism, justice regarding previous relationships, self exploration, artistic vision, romantic/self devotion, study of aestheticism, self-growth, and/or romantic fulfillment

saturn

romantic/creative achievement and mastery, romantic challenges/struggles, quality time, karmic romances, romantic life lessons, how your paternal figure affects you self-esteem / romantic relationships, fears regarding love, insecurities, romantic guilt, romantic delays, romantic limitations, how past romantic relationships effect new ones, self-love deficiencies, romantic practicality, romantic solitude, romantic maturity, romantic detachment, consistency you show others, grudges against competition / past lovers, and/or your relationship history

uranus

friends to lovers, dating apps, movies as a form of entertainment, sudden romantic relationship, what makes you unique in comparison to others in the dating/artistic scene, how you don't follow the beauty trends, romantic independence/freedom, open relationships, unexpected dates or contact from a suitor, shocking declarations, and/or social media fans/followers

neptune

kindness you show others, artistic creativity, glamorous appearance, sensitivity to others feelings, selflessness in a romantic relationship, escapism via love, intuitive design, use of imagination, makeup / what is presented to society, romantic mysteries, romantic confusion, evasion of commitment, self-love mantras, transcending the norms of aestheticism, fascination with appearance/design, and/or thoughts on your ideal appearance

pluto

glow-up for the self / closet, romantic power, sex, destruction of the old self, rebirth of beauty (hence "the birth of venus"), romantic intensity, magnetism experienced in the romantic realm, romantic infatuation/obsession, seductive performances, romantic manipulation, and/or closet purge

1h

aesthetic you identify with, outward/physical appearance, romantic outlook/approach, beauty, confidence, creative/romantic beginnings, initiating relationships, flirty mannerisms, presence, individuality, and/or how passionate you appear

2h

money you spend on looks, how much effort you put into your appearance, possessions you adore, self-worth/self-love, romantic values, emotional security/insecurity, romantic stability, gift giving/receiving, and/or romantic resources

3h

romantic communication, attractiveness of your speaking voice, what people enjoy about your voice, the creative mind, romantic thoughts, creative perception, opinions on fashion/beauty/love, romantic interests, romantic gossip, romance/smutty literature, appearances on social media, phone calls with romantic interests, visits with romantic suitors, and/or dates

4h

aesthetic of your home, how your family effects your relationships (particularly maternal figure), harmony your inner child seeks in connections, romantic emotions, self-care/self-love, and/or how where you live effects your relationships/appearance

5h

thoughts on children, childishness in romance relationships, pettiness, creative talent, romantic drama, romantic risk-taking, how you react to attention from others, short-term romantic relationships, creative hobbies, romantic pleasures, what suitors bring you, romantic get aways, and/or romantic joy

6h

romantic/creative routine, acts of services, physical effort made to make your body appear as it does, your romantic duties, self-improvement, romantic/creative consistency, hygiene habits, beauty routine, romantic innocence, and/or how your diet effects your appearance

7h

long-term romantic relationships, marriage/partnership, attraction to others, attractiveness to others, ability to charm others, romantic conflicts, marital/nda/pre-nuptial contracts, romantic affairs, those who openly show they are jealous of you, and/or romantic equality

8h

physical transformation, aesthetic/wardrobe transformation, how close you get to others, romantic changes, shared finances between spouses, foreplay/seduction, intimacy you have with another person, secret relationships, romantic mysteries, and/or romantic trauma

9h

romantic wisdom, romantic beliefs/philosophy, perspective in romances / creative works, love languages, how your in-laws see you, romantic ethics, entertainment media/television/interviews, and/or education involving love/creation/aesthetics/appearance/fashion

10h

how the public sees you, relationship status, romantic reputation, creative fame, appearance goals, romantic/creative mission, romantic expertise, and/or romantic/creative achievements

11h

friends to lovers, romantic desires, uniqueness of internal beauty, social awareness in terms of collective beauty, influence you have over fashion and beauty, romantic/creative manifestations, wishes for romance, romantic ideals, debutants, romantic companions, artistic clubs/organizations, and/or costume parties

12h

healing from past romantic connections, hidden desires, romantic karma, beauty sleep, how your appearance/romances effect mental health, solitude/isolation from others, people who are secretly jealous of you, illusions of joy/pleasure, romantic fears, romantic endings, escapism via romance or art, romantic/creative self-sabotage, how past romances effect present/future ones, romantic delays, and/or romantic restrictions

like what you read? leave a tip and state what post it is for! please use my "suggest a post topic" button if you want to see a specific post or mythical asteroid next!

click here for the masterlist

click here for more return chart posts

want a personal reading? click here to check out my reading options and prices!

© a-d-nox 2024 all rights reserved

[strangespector]

Heartbreak Anniversary

Summary: Love, break up and healing

Words: 873

A/N: Going through it right now

Meeting Jenna Ortega felt like a scene out of a movie. We were introduced by a mutual friend at a small gathering in Los Angeles. I had always been a fan of her work, admiring her talent and charisma from afar. The moment our eyes met, it felt like destiny. We clicked instantly, laughing and sharing stories late into the night. Jenna’s warmth and kindness were intoxicating, and it wasn’t long before we became inseparable.

My past was a tapestry of pain, woven from a troubled childhood with abusive and distant parents. Having Jenna in my life felt like a blessing, a beacon of hope that illuminated my darkest days. Our love blossomed quickly, and we spent every waking moment together, filling the voids in each other’s hearts.

As months passed, our bond grew stronger. We were inseparable, sharing dreams and fears, building a sanctuary of love and trust. But as they say, good things don’t last forever. Jenna landed a role in a new TV show that required her to be abroad for almost a year. The thought of being apart was unbearable, but I was adamant that our love could withstand the distance. Jenna, however, had reservations about a long-distance relationship, yet she agreed, trusting my optimism.

From the beginning, Jenna insisted on keeping our relationship a secret. She was adamant that her public image remain untarnished by the complications of a personal relationship. I understood her reasons but felt the sting of being hidden away, a secret love that couldn't be shared with the world.

The first few months were filled with constant communication. We texted, called, and video chatted every chance we got. But as Jenna’s schedule became more demanding, the messages became sparse, and calls went unanswered. My mental health began to spiral as I grappled with the fear of losing her. The distance wasn’t just physical; it started to feel emotional too. Despite my pleas, Jenna never offered to fly me out to visit her. I felt like an afterthought, a hidden part of her life that she could easily compartmentalize.

Then came the rumors. Social media buzzed with speculation about Jenna and her co-star, Emma. Paparazzi photos showed them together, looking cozy on multiple occasions. My heart shattered. Was I not good enough? The tabloids only fueled my insecurities, and soon, the story was everywhere.

Jenna called, knowing I had seen the articles. She assured me they were just rumors, that Emma was a good friend who supported her on tough days. I wanted to believe her, but the growing distance and lack of communication made it hard. I felt like I was begging for her attention, for her love. Jenna promised things would get better once her schedule eased up, but deep down, doubt began to take root.

Weeks turned into months, and nothing changed. I was tired of being the one holding on. I stopped updating Jenna about my life, stopped sending her good morning texts and detailed paragraphs about my day. My silence was met with indifference. Jenna didn’t reach out to mend the growing rift between us. I began to disassociate from the relationship, protecting my heart from further pain.

Then one day, Jenna called. Her voice was calm but distant. She said she couldn’t give me what I needed and ended our relationship. My heart shattered into a million pieces. How could she give up so easily after a year of being together? The pain was unbearable, but I knew I had to respect her decision. Tears streamed down my face as I realized it was over.

Months passed, and Jenna returned home, her show finally wrapped. She tried to adjust to life without her co-stars, without the constant bustle of work. Alone with her thoughts, Jenna began to regret breaking up with me. She tried reaching out, but I didn’t respond. I had moved on, surrounding myself with friends and family, picking up new hobbies, and slowly piecing my life back together. It was a painful process, filled with nights of tears and self-doubt, but I was finally starting to feel like I could breathe again.

Then came the event. I was working backstage, busy with preparations, when I saw her. Jenna walked into the dressing room, and our eyes met. She came up to me and said hi, her voice filled with nostalgia and regret. She told me she missed me, and for a moment, the world stopped. I smiled, acknowledging her words. Jenna said I looked great and was happy to see me thriving. Little did she know, I had spent countless nights crying over her, battling my demons in silence. But I had emerged stronger.

I told Jenna I was proud of her, that I always knew she was destined for great things. We both smiled, a bittersweet acknowledgment of what we had and what we lost. We knew the road had ended there. With a final embrace, we parted ways, thankful for the love we shared when we needed it most.

Every story has an ending, and ours was no different. Jenna and I went our separate ways, carrying the memories of our love. It wasn’t a fairytale, but it was real. And sometimes, that’s enough. In another universe, we would have been together.

[mostlysignssomeportents]

Better failure for social media

Content moderation is fundamentally about making social media work better, but there are two other considerations that determine how social media fails: end-to-end (E2E), and freedom of exit. These are much neglected, and that’s a pity, because how a system fails is every bit as important as how it works.

Of course, commercial social media sites don’t want to be good, they want to be profitable. The unique dynamics of social media allow the companies to uncouple quality from profit, and more’s the pity.

Social media grows thanks to network effects — you join Twitter to hang out with the people who are there, and then other people join to hang out with you. The more users Twitter accumulates, the more users it can accumulate. But social media sites stay big thanks to high switching costs: the more you have to give up to leave a social media site, the harder it is to go:

https://www.eff.org/deeplinks/2021/08/facebooks-secret-war-switching-costs

Nature bequeaths some in-built switching costs on social media, primarily the coordination problem of reaching consensus on where you and the people in your community should go next. The more friends you share a social media platform with, the higher these costs are. If you’ve ever tried to get ten friends to agree on where to go for dinner, you know how this works. Now imagine trying to get all your friends to agree on where to go for dinner, for the rest of their lives!

But these costs aren’t insurmountable. Network effects, after all, are a double-edged sword. Some users are above-average draws for others, and if a critical mass of these important nodes in the network map depart for a new service — like, say, Mastodon — that service becomes the presumptive successor to the existing giants.

When that happens — when Mastodon becomes “the place we’ll all go when Twitter finally becomes unbearable” — the downsides of network effects kick in and the double-edged sword begins to carve away at a service’s user-base. It’s one thing to argue about which restaurant we should go to tonight, it’s another to ask whether we should join our friends at the new restaurant where they’re already eating.

Social media sites who want to keep their users’ business walk a fine line: they can simply treat those users well, showing them the things they ask to see, not spying on them, paying to police their service to reduce harassment, etc. But these are costly choices: if you show users the things they ask to see, you can’t charge businesses to show them things they don’t want to see. If you don’t spy on users, you can’t sell targeting services to people who want to force them to look at things they’re uninterested in. Every moderator you pay to reduce harassment draws a salary at the expense of your shareholders, and every catastrophe that moderator prevents is a catastrophe you can’t turn into monetizable attention as gawking users flock to it.

So social media sites are always trying to optimize their mistreatment of users, mistreating them (and thus profiting from them) right up to the point where they are ready to switch, but without actually pushing them over the edge.

One way to keep dissatisfied users from leaving is by extracting a penalty from them for their disloyalty. You can lock in their data, their social relationships, or, if they’re “creators” (and disproportionately likely to be key network nodes whose defection to a rival triggers mass departures from their fans), you can take their audiences hostage.

The dominant social media firms all practice a low-grade, tacit form of hostage-taking. Facebook downranks content that links to other sites on the internet. Instagram prohibits links in posts, limiting creators to “Links in bio.” Tiktok doesn’t even allow links. All of this serves as a brake on high-follower users who seek to migrate their audiences to better platforms.

But these strategies are unstable. When a platform becomes worse for users (say, because it mandates nonconsensual surveillance and ramps up advertising), they may actively seek out other places on which to follow each other, and the creators they enjoy. When a rival platform emerges as the presumptive successor to an incumbent, users no longer face the friction of knowing which rival they should resettle to.

When platforms’ enshittification strategies overshoot this way, users flee in droves, and then it’s time for the desperate platform managers to abandon the pretense of providing a public square. Yesterday, Elon Musk’s Twitter rolled out a policy prohibiting users from posting links to rival platforms:

https://web.archive.org/web/20221218173806/https://help.twitter.com/en/rules-and-policies/social-platforms-policy

This policy was explicitly aimed at preventing users from telling each other where they could be found after they leave Twitter:

https://web.archive.org/web/20221219015355/https://twitter.com/TwitterSupport/status/1604531261791522817

This, in turn, was a response to many users posting regular messages explaining why they were leaving Twitter and how they could be found on other platforms. In particular, Twitter management was concerned with departures by high-follower users like Taylor Lorenz, who was retroactively punished for violating the policy, though it didn’t exist when she violated it:

https://deadline.com/2022/12/washington-post-journalist-taylor-lorenz-suspended-twitter-1235202034/

As Elon Musk wrote last spring: “The acid test for two competing socioeconomic systems is which side needs to build a wall to keep people from escaping? That’s the bad one!”

https://twitter.com/elonmusk/status/1533616384747442176

This isn’t particularly insightful. It’s obvious that any system that requires high walls and punishments to stay in business isn’t serving its users, whose presence is attributable to coercion, not fulfillment. Of course, the people who operate these systems have all manner of rationalizations for them.

The Berlin Wall, we were told, wasn’t there to keep East Germans in — rather, it was there to keep the teeming hordes clamoring to live in the workers’ paradise out. In the same way, platforms will claim that they’re not blocking outlinks or sideloading because they want to prevent users from defecting to a competitor, but rather, to protect those users from external threats.

This rationalization quickly wears thin, and then new ones step in. For example, you might claim that telling your friends that you’re leaving and asking them to meet you elsewhere is like “giv[ing] a talk for a corporation [and] promot[ing] other corporations”:

https://mobile.twitter.com/mayemusk/status/1604550452447690752

Or you might claim that it’s like “running Wendy’s ads [on] McDonalds property,” rather than turning to your friends and saying, “The food at McDonalds sucks, let’s go eat at Wendy’s instead”:

https://twitter.com/doctorow/status/1604559316237037568

The truth is that any service that won’t let you leave isn’t in the business of serving you, it’s in the business of harming you. The only reason to build a wall around your service — to impose any switching costs on users- is so that you can fuck them over without risking their departure.

The platforms want to be Anatevka, and we the villagers of Fiddler On the Roof, stuck plodding the muddy, Cossack-haunted roads by the threat of losing all our friends if we try to leave:

https://doctorow.medium.com/how-to-leave-dying-social-media-platforms-9fc550fe5abf

That’s where freedom of exit comes in. The public should have the right to leave, and companies should not be permitted to make that departure burdensome. Any burdens we permit companies to impose is an invitation to abuse of their users.

This is why governments are handing down new interoperability mandates: the EU’s Digital Markets Act forces the largest companies to offer APIs so that smaller rivals can plug into them and let users walkaway from Big Tech into new kinds of platforms — small businesses, co-ops, nonprofits, hobby sites — that treat them better. These small players are overwhelmingly part of the fediverse: the federated social media sites that allow users to connect to one another irrespective of which server or service they use.

The creators of these platforms have pledged themselves to freedom of exit. Mastodon ships with a “Move Followers” and “Move Following” feature that lets you quit one server and set up shop on another, without losing any of the accounts you follow or the accounts that follow you:

https://codingitwrong.com/2022/10/10/migrating-a-mastodon-account.html

This feature is as yet obscure, because the exodus to Mastodon is still young. Users who flocked to servers without knowing much about their managers have, by and large, not yet run into problems with the site operators. The early trickle of horror stories about petty authoritarianism from Mastodon sysops conspicuously fail to mention that if the management of a particular instance turns tyrant, you can click two links, export your whole social graph, sign up for a rival, click two more links and be back at it.

This feature will become more prominent, because there is nothing about running a Mastodon server that means that you are good at running a Mastodon server. Elon Musk isn’t an evil genius — he’s an ordinary mediocrity who lucked into a lot of power and very little accountability. Some Mastodon operators will have Musk-like tendencies that they will unleash on their users, and the difference will be that those users can click two links and move elsewhere. Bye-eee!

Freedom of exit isn’t just a matter of the human right of movement, it’s also a labor issue. Online creators constitute a serious draw for social media services. All things being equal, these services would rather coerce creators’ participation — by holding their audiences hostage — than persuade creators to remain by offering them an honest chance to ply their trade.

Platforms have a variety of strategies for chaining creators to their services: in addition to making it harder for creators to coordinate with their audiences in a mass departure, platforms can use DRM, as Audible does, to prevent creators’ customers from moving the media they purchase to a rival’s app or player.

Then there’s “freedom of reach”: platforms routinely and deceptively conflate recommending a creator’s work with showing that creator’s work to the people who explicitly asked to see it.

https://pluralistic.net/2022/12/10/e2e/#the-censors-pen

When you follow or subscribe to a feed, that is not a “signal” to be mixed into the recommendation system. It’s an order: “Show me this.” Not “Show me things like this.”

Show.

Me.

This.

But there’s no money in showing people the things they tell you they want to see. If Amazon showed shoppers the products they searched for, they couldn’t earn $31b/year on an “ad business” that fills the first six screens of results with rival products who’ve paid to be displayed over the product you’re seeking:

https://pluralistic.net/2022/11/28/enshittification/#relentless-payola

If Spotify played you the albums you searched for, it couldn’t redirect you to playlists artists have to shell out payola to be included on:

https://pluralistic.net/2022/09/12/streaming-doesnt-pay/#stunt-publishing

And if you only see what you ask for, then product managers whose KPI is whether they entice you to “discover” something else won’t get a bonus every time you fatfinger a part of your screen that navigates you away from the thing you specifically requested:

https://doctorow.medium.com/the-fatfinger-economy-7c7b3b54925c

Musk, meanwhile, has announced that you won’t see messages from the people you follow unless they pay for Twitter Blue:

https://www.wired.com/story/what-is-twitter-blue/

And also that you will be nonconsensually opted into seeing more “recommended” content from people you don’t follow (but who can be extorted out of payola for the privilege):

https://www.socialmediatoday.com/news/Twitter-Expands-Content-Recommendations/637697/

Musk sees Twitter as a publisher, not a social media site:

https://twitter.com/elonmusk/status/1604588904828600320

Which is why he’s so indifferent to the collateral damage from this payola/hostage scam. Yes, Twitter is a place where famous and semi-famous people talk to their audiences, but it is primarily a place where those audiences talk to each other — that is, a public square.

This is the Facebook death-spiral: charging to people to follow to reach you, and burying the things they say in a torrent of payola-funded spam. It’s the vision of someone who thinks of other people as things to use — to pump up your share price or market your goods to — not worthy of consideration.

As Terry Pratchett’s Granny Weatherwax put it: “Sin is when you treat people like things. Including yourself. That’s what sin is.”

Mastodon isn’t perfect, but its flaws are neither fatal nor permanent. The idea that centralized media is “easier” surely reflects the hundreds of billions of dollars that have been pumped into refining social media Roach Motels (“users check in, but they don’t check out”).

Until a comparable sum has been spent refining decentralized, federated services, any claims about the impossibility of making the fediverse work for mass audiences should be treated as unfalsifiable, motivated reasoning.

Meanwhile, Mastodon has gotten two things right that no other social media giant has even seriously attempted:

I. If you follow someone on Mastodon, you’ll see everything they post; and

II. If you leave a Mastodon server, you can take both your followers and the people you follow with you.

The most common criticism of Mastodon is that you must rely on individual moderators who may be underresourced, incompetent on malicious. This is indeed a serious problem, but it isn’t the same serious problem that Twitter has. When Twitter is incompetent, malicious, or underresourced, your departure comes at a dear price.

On Mastodon, your choice is: tolerate bad moderation, or click two links and move somewhere else.

On Twitter, your choice is: tolerate moderation, or lose contact with all the people you care about and all the people who care about you.

The interoperability mandates in the Digital Markets Act (and in the US ACCESS Act, which seems unlikely to get a vote in this session of Congress) only force the largest platforms to open up, but Mastodon shows us the utility of interop for smaller services, too.

There are lots of domains in which “dominance” shouldn’t be the sole criteria for whether you are expected to treat your customers fairly.

A doctor with a small practice who leaks all ten patients’ data harms those patients as surely as a hospital system with a million patients would have. A small-time wedding photographer who refuses to turn over your pictures unless you pay a surprise bill is every bit as harmful to you as a giant chain that has the same practice.

As we move into the realm of smalltime, community-oriented social media servers, we should be looking to avoid the pitfalls of the social media bubble that’s bursting around us. No matter what the size of the service, let’s ensure that it lets us leave, and respects the end-to-end principle, that any two people who want to talk to each other should be allowed to do so, without interference from the people who operate their communications infrastructure.

Image: Cryteria (modified) https://commons.wikimedia.org/wiki/File:HAL9000.svg

CC BY 3.0 https://creativecommons.org/licenses/by/3.0/deed.en

Heisenberg Media (modified) https://commons.wikimedia.org/wiki/File:Elon_Musk_-_The_Summit_2013.jpg

CC BY 2.0 https://creativecommons.org/licenses/by/2.0/deed.en

[Image ID: Moses confronting the Pharaoh, demanding that he release the Hebrews. Pharaoh’s face has been replaced with Elon Musk’s. Moses holds a Twitter logo in his outstretched hand. The faces embossed in the columns of Pharaoh’s audience hall have been replaced with the menacing red eye of HAL9000 from 2001: A Space Odyssey. The wall over Pharaoh’s head has been replaced with a Matrix ‘code waterfall’ effect. Moses’s head has been replaced with that of the Mastodon mascot.]

[lizziesfirstwife]

Xaden Riorson Dating Headcanons

This man isn’t playing around when he likes someone

Alright, maybe he will tease you about the most embarrassing things to see you blush, but that’s only when you’re not together yet

Once you are together…

Let’s just say, together you’re far more of a menace than independently

But not for the obvious reasons

You tended to be utterly clumsy sometimes, to the point where Xaden had to escort you to most places so that you wouldn’t accidentally hit someone with your bag

It happened more times than you could count

One month, Garrick even had more bruises from you than from training

No one could grasp how someone like him could be with someone like you

You were…actually nice to people

How did your kindness and optimism not vanish over the time spent at Basgiath?

When he still had a crush on you, Sgaeyl bullied him for how distracted you would make her rider in the span of an eye glance

Wearing a different hair style? He was smitten

And it didn’t change after he asked you out

Asking you out was a phenomenon itself with the whole mindset of ‘we could die any second, why have relationships’

Whereas Sgaeyl didn’t stop teasing her rider about his soft spot for you, Xaden couldn’t care less about that

As long as he could hear the delighted giggles that escaped your mouth before you could help it

To say your sunny personality often contrasted against his grumpy one, wasn’t an understatement

With anyone else, he did not take off his tense, on-guard expression

But once he was in your presence again, his shoulders dropped with relief of finally letting down the mask he wore for everyone else

The mask of a man that couldn’t afford to have any weaknesses, or be seen as having a soft side

But believe me, once you two are alone, he doesn’t stop spoiling you

And I don’t mean the other spoiling cough cough, that’s a whole other story

All the random items, like the new flight jacket, or the leather boots that suddenly appeared in your room, of course had nothing to do with him

You always teased him about the redness that would paint his face when you confronted him about it

How shy he would get all of a sudden

He would make you regret laughing at him, later when you two were alone

Overall, he's that Barbie meme when dating

On the outside, a brooding and overly serious male

But on the inside?

He was just a mistreated person that cared deeply for the ones close to him

He would do anything to make you happy and content

Your dragons had had enough of your lovesick behavior by now

But how could they condemn you, with the times that were yet to come…

~~~

(Edit: As of my knowledge, this was the first ever work of fiction on tumblr, ao3, etc, about Xaden. So please, reblog this, like this, comment, share it with your friends or on social media, as it gives me utter motivation to continue my work! 🫶)

Thank you for reading! There are literally no Xaden Riorson works out there, so I thought, let's make something! Normally I don't write for book characters, but we somehow have to survive until November 🌸 If you liked it, let me know in the comments or by liking and reblogging this post!

[the-sacred-now]

I've created a one-page PDF full of QR codes with a couple tl;dr:s, which can be cut into sections for focus at need.

This one's optimized for printing:

This one's optimized for digital sharing:

Here are the links across the top.

A brief overview of Project 2025: http://risenow.us/everything-you-need-to-know-about-project-2025/

More details on Project 2025: https://www.mediamatters.org/heritage-foundation/guide-project-2025-extreme-right-wing-agenda-next-republican-administration

Ending in a tl;dr:

Project 2025 is an extremist plan for next year that defies values across political lines, threatening jobs and personal freedoms, and destabilizing the American working class.

Here are the links across the middle.

Register to vote or check your registration: https://vote.gov/

Donate towards electing Kamala Harris and beating Project 2025: https://secure.actblue.com/donate/web-bfp-july-kamala-2024?refcode=lightbox_launch&opt_id=oeu1722118519355r0.08707782512318918

Find volunteer opportunities that work for your needs: KamalaHarris.com/Organize

Here are the links across the bottom.

Fact vs. Myth about Kamala Harris*: KamalaHarrisFacts.com

Kamala Harris policies and stances: https://www.axios.com/2024/07/22/kamala-harris-policy-stances

Ending in a tl;dr:

Contrary to unsubstantiated claims, Kamala Harris is a capable leader with a long record of pushing for compassionate practicality, including bail reform and tax credits for renters.

*I built this site because all the good compilations I was looking for were social media posts. Site edits will be ongoing but it is in a functional state.

These have been compiled for convenience, please use them wherever and however is most useful!

[kleopatra45]

Jupiter in the Signs

Jupiter in astrology signifies expansion, optimism, and abundance. It influences growth, wisdom, and opportunities in various aspects of life, from personal beliefs to social interactions. Positioned in different signs and houses, Jupiter's energy fosters a broad-minded outlook and a quest for knowledge, often leading to generosity, luck, and a positive influence on one's path towards fulfillment and success.

Jupiter in Aries

Jupiter in Aries amplifies enthusiasm, courage, and a pioneering spirit. These individuals are adventurous, optimistic, and eager to explore new territories. They approach challenges with confidence and may excel in leadership roles where quick decision-making and initiative are valued. Their optimism and enthusiasm often inspire others to take action and embrace new opportunities.

Jupiter in Taurus

Jupiter in Taurus enhances stability, practicality, and a strong sense of values. These individuals seek growth through material security and enjoy the pleasures of life, such as good food, comfort, and luxury. They are patient, persistent, and have a knack for building wealth and resources over time. Their generosity extends to their loved ones and they often find fulfillment through creating a stable and harmonious environment.

Jupiter in Gemini

Jupiter in Gemini expands curiosity, communication skills, and versatility. These individuals are intellectually curious, always eager to learn and share knowledge with others. They excel in fields that require adaptability, such as writing, teaching, or media. Their optimism and ability to see multiple perspectives make them engaging communicators who enjoy socializing and networking

Jupiter in Cancer

Jupiter in Cancer amplifies emotional sensitivity, nurturing instincts, and a strong connection to family. These individuals find growth through emotional security and may excel in roles that involve caring for others, such as parenting or caregiving professions. They have a deep appreciation for traditions and may find fulfillment in creating a loving and supportive home environment.

Jupiter in Leo

Jupiter in Leo enhances creativity, self-expression, and a love for drama and attention. These individuals have a generous and charismatic personality that naturally attracts others. They thrive in creative pursuits, leadership roles, and any endeavor that allows them to shine and be recognized for their talents. Their optimism and enthusiasm inspire confidence and loyalty in those around them.

Jupiter in Virgo

Jupiter in Virgo expands analytical skills, attention to detail, and a desire for practical improvements. These individuals seek growth through service to others and excel in professions that require precision and efficiency, such as healthcare, editing, or research. They have a keen eye for quality and may find fulfillment in helping others achieve their goals through practical advice and support.

Jupiter in Libra

Jupiter in Libra amplifies diplomacy, harmony, and a love for justice and fairness. These individuals seek growth through partnerships and relationships, valuing cooperation and balance in all aspects of life. They excel in roles that require negotiation, mediation, or counseling, as they have a natural ability to see both sides of a situation and find mutually beneficial solutions.

Jupiter in Scorpio

Jupiter in Scorpio enhances intensity, depth, and a desire for transformation. These individuals seek growth through profound emotional experiences and may be drawn to psychology, occult studies, or research into the mysteries of life. They have a strong intuition and are not afraid to delve into taboo subjects or confront the darker aspects of human nature to facilitate personal and collective healing.

Jupiter in Sagittarius

Jupiter rules Sagittarius, amplifying its qualities of optimism, exploration, and philosophical wisdom. These individuals are adventurous, enthusiastic, and always seeking to expand their horizons through travel, higher education, or spiritual pursuits. They have a strong sense of ethics and may excel in roles that involve teaching, preaching, or promoting cultural exchange and understanding.

Jupiter in Capricorn

Jupiter in Capricorn enhances ambition, discipline, and a practical approach to achieving goals. These individuals seek growth through hard work, perseverance, and building a solid reputation in their chosen field. They excel in leadership roles, business ventures, or any endeavor that requires long-term planning and strategic thinking. Their optimism is grounded in realistic expectations and a strong sense of responsibility.

Jupiter in Aquarius

Jupiter in Aquarius amplifies innovation, humanitarian ideals, and a desire for social change. These individuals seek growth through progressive ideas, group activities, and technological advancements. They excel in fields related to science, technology, or community organizing, as they have a visionary outlook and a knack for inspiring others to embrace new possibilities for the future.

Jupiter in Pisces

Jupiter in Pisces enhances compassion, imagination, and a spiritual connection to the universe. These individuals seek growth through creativity, intuition, and mystical experiences. They have a deep empathy for others and may excel in roles that involve healing, art, music, or spiritual guidance. Their optimism is rooted in a belief in the interconnectedness of all beings and a desire to bring healing and harmony to the world.

©️kleopatra45

[mousical]

.・。.・゜✭・. .・。.・゜✭・. .・。.・゜✭・.

his engineer, her driver

pairing; female!engineer x lando norris

warnings; none!

type; head cannons

a/n; underrated dynamic me thinks

.・。.・゜✭・. .・。.・゜✭・. .・。.・゜✭・.

having the cutest radio moments

so many youtube compilations of your interactions

“Radio check please, Lando.”

“I love you!”

“Loud and clear.”

you’re trying to remain professional, but he doesn’t really care

i mean the team is pretty much used to it by now.

that doesn’t mean you aren’t embarrassed every single time he says something affectionate over the radio.

especially because you just know it’s going to get broadcasted.

sky sports eats it up every single time

getting scared every time he crashes, but also having to stay composed.

“Are you okay? Confirm you’re okay.”

“M’ Okay. Were you worried about me?”

“Engine off.”

needed to set clear boundaries to separate your work from your relationship

there were definitely some arguments after sochi 2021

as soon as you’re both off track, work talk is BANNED

no matter how much you try to explain it, he has no idea how the car works.

“I just don’t get it. How is Red Bull so fast on the straights?”

“I told you. Their sidepod design really minimizes drag while still optimizing down force. It’s actually pretty brilliant-“

“Yeah, okay- but, like, how are they so fast?”

“You’re lucky you’re pretty.”

him defending you in the media when bad strategy calls are made

you cheering him up in the garage after a dnf.

you making regular appearances on lando.jpeg.

constantly posting him on your story.

representing mclaren on the podium for his first win and celebrating with him!!

champagne kisses omg

surprise cameos in mclaren media videos and in the media pen!

occasionally making appearances on stream and in Quadrant videos.

always being paired together in the team videos! you carrying the both of you in the jeopardy video with your knowledge of F1.

him carrying the two of you in the mario kart video because as smart as you may be, you are a terrible driver.

the both of you facing a bit of controversy in both your shared workplace and on social media

having to deal with nosy reporters

“I guess it can be tough sometimes- but I love what I do, and I love being a part of this team. Lando is my best friend, and my partner in every sense of the word. We support each other and understand the unique demands of our careers.

Honestly, being in love with someone who shares your passion for the same thing is incredibly special. We get to experience some of the most exciting moments of our lives together, and that's something I wouldn't trade for anything."

with both of your very busy lives, you definitely prefer staying in whenever you get the chance.

much of summer break is spent snuggling under the covers and binging all the tv shows that you missed during the season.

always being the first person to congratulate him over the radio! and the first one he goes to after getting out of the car.

“That’s P5 Lando! Incredible drive, love.”

“The car was beautiful today, let’s keep up the good work!”

“Recharge on, darling.”

“Yes, ma’am.”

passing notes to each other during briefing sessions

one time zac caught you passing lando a note and made you read it out loud.

“You’re so cute when you’re not paying attention.”

in conclusion you two would be the most dynamic duo in the paddock ok thank you bye

.・。.・゜✭・. .・。.・゜✭・. .・。.・゜✭・.