#Mdzs meta
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starry-eyed-psychopomp · 3 days ago
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I don’t remember if it was canon in the novels or just from the donghua, but I think it’s kind of a strange decision to have Lan Qiren lead the Lan sect in the Siege of the Burial Mounds instead of Lan Xichen.
Like, first of all, Lan Xichen is the sect leader. He’s young, he’s only recently come into his role (much like Jiang Cheng), so politically he’d need to cement his power early on so as to not appear weak. Sitting out on this crucial attack that all of the Great Sects are leading would reflect poorly on him. Everything is about politics in this world—especially in the Lan sect—and that would take precedent over his personal angst about Lan Wangji’s recent punishment. I mean, it’s not like they cut Lan Wangji any slack when it came to prioritizing his heart over duty, you know?
Second of all, it really skirts Lan Xichen’s personal responsibility in the atrocities committed against the Wens. Like, it’s kind of thematically important every sect leader was complicit in crimes against humanity, and I feel like just having Lan Xichen not be there is giving him an easy out. Like obviously he’d still have had to order the siege, and his years-long entanglement with Jin Guangyao thoroughly implicated him in a whole lot of awful shit, but the fandom already gives him a pass for most of that, and I feel like this only fuels that. Not that it’s bad to like him as a character or anything, it’s just that MDZS is a very morally complex story, and having these characters that appear kindly commit horrible atrocities is a major factor in that. I feel like it just puts a damper on a very poignant message.
Third of all, in terms of the personal angst factor, Lan Xichen and Lan Wangji look a lot alike, and Wei Wuxian didn’t know that Lan Wangji was too injured to fight. How fucked up would it be if Wei Wuxian, in his final moments, saw Lan Xichen from across the battlefield and thought that Lan Wangji had joined the siege to kill him too?
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dephoraowo · 1 day ago
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Here are some more:
Wei Wuxian rejected Lan Wangji after Nightless City.
Wei Wuxian is the narrator of mdzs.
Wei Wuxian would deny Lan Wangji the chance to stand by him because he didn't want to ruin Lan Wangji’s reputation.
Wei Wuxian is treated well by the whole Lan Clan post-canon.
Wei Wuxian would go crazy if he knew about Jiang Cheng's sacrifice.
Wei Wuxian was responsible for the Wen invasion of Lotus Pier.
Wei Wuxian only started leaving his sword after he lost his core.
Wei Wuxian was oblivious to his own feelings for Lan Wangji. (+ this, this, this, this.)
Wei Wuxian is stupid.
Wei Wuxian's cultivation is harmful to him.
Wei Wuxian was in an inn when his parents died in a nighthunt.
Wei Wuxian and a List of his Fanon Tropes
Wei Wuxian is one of the best characters in mdzs. He is, unfortunately, also one of the most misunderstood characters in mdzs. I will be compiling all of his fanon tropes so that readers will be able to differentiate the canon from fanon.
List of Fanon Tropes:
Wei Wuxian is stupid / lazy / annoying / rude / incompetent. (+ this, this, this, this, this, this, this, this.)
Wei Wuxian is a reckless or sacrificial idiot. (+ this, this, this, this.)
Wei Wuxian has low self-esteem. (+ this, this, this, this.)
Wei Wuxian is arrogant. (+ this, this, this, this.)
Wei Wuxian has depression. (+ this, this, this, this.)
Wei Wuxian is bisexual.
Wei Wuxian is suicidal. (+ this.)
Wei Wuxian is morally grey. (+ this, this, this, this, this, this, this, this, this.)
Wei Wuxian owes the Jiangs. (+ this, this, this.)
Wei Wuxian did the Golden Core Transfer purely out of love.
Wei Wuxian was favoured by Jiang Fengmian. (+ this, this.)
Wei Wuxian doesn't know how to take care of himself.
Wei Wuxian is oblivious. (+ this, this, this, this.)
Wei Wuxian was adopted into the Jiang family. (+ this.)
Wei Wuxian harms the dead. (+ this.)
Wei Wuxian was not mistreated by the Jiangs. (+ this, this, this, this, this, this, this, this, this, this, this.)
Wei Wuxian did not help the Jiang Clan after the war.
Wei Wuxian is an alcoholic.
Wei Wuxian regrets what he did to save the Wens.
Wei Wuxian is always thinking about Lotus Pier.
Wei Wuxian wants to reunite with Jiang Cheng during his second life. (+ this, this, this.)
Wei Wuxian is physically weak without his golden core.
Wei Wuxian tortured every single Wen in the Supervisory Office.
Wei Wuxian refuses to accept help from everyone around him. (+ this, this.)
Wei Wuxian thinks Lan Wangji hates him. (+ this.)
Wei Wuxian views the Jiangs through rose colored lenses.
Wei Wuxian never told anyone that he was thrown into the Burial Mounds.
Wei Wuxian is a people pleaser. (+ this.)
Wei Wuxian is seen as an equal / respected by Jiang Cheng.
Wei Wuxian is privileged.
Wei Wuxian's cultivation is demonic cultivation. (+ this, this, this.)
Wei Wuxian is ashamed of his cultivation.
Wei Wuxian's memory is bad.
Wei Wuxian has a hero complex.
Disclaimer, none of these posts belong to me. I suggest reading all of the wonderful posts of the users that I have listed down because they are quite good to read. I'm just listing down all the fanon tropes, pet-peeves, misconceptions, gripes, or horrible takes out there in the fandom in mdzs for my own reference and perhaps everyone out there who needs it.
If there are any more things that I have missed, please don't hesitate to share 😊🙏. I have unfortunately reached the limit for this post and will have to add to a separate post if there are more fanon takes.
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lgbtlunaverse · 5 months ago
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Fanon likes to portray Jiang Cheng and Lan Wangji as being jealous of each other because they fear wei wuxian will choose one of them over the other. Which is ignoring the fact that at least in novel canon Jiang Cheng did not even fucking know wangxian ever got along let alone that lwj was in love with wwx until at the very end of the story (in cql canon he does go through a wangxian phase early on and gets very confused by their "breakup" during wwx's sunshot era) and that Lan Wangji is mostly filled with loathing towards both himself and Jiang Cheng for 'abandoning' Wei Wuxian and not being able to save him.
It also ignores the much bigger point that both Lan Wangji and Jiang Cheng are actually jealous of Wen Ning. And why wouldn't they be? That is who Wei Wuxian chose in his first life. He left the Jiang, told Lan Wangji to fuck off no he is not coming to gusu with you, and spent his days with his little-brother-shaped corpse bestie on his mountain in yiling. And then when he came back he immediately called him up the second he could string together more than two notes on a flute. Wen Ning is the real competition. (And he's winning)
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icyolive · 1 month ago
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When did WWX fall in love--before he died, or after he was resurrected?
I propose a third option: both are true.
I'm very firmly in the camp of WWX being head over heels pretty much right from the start, but that ignores a lot of the emotional growth between the two of them after his resurrection. On the other hand, calling that growth "falling in love" ignores his obvious feelings right from the start, and also just doesn't seem like what's going on. His thoughts and feelings about LWJ don't really change all that much.
But here's what does change: WWX starts thinking about himself.
He starts putting himself and his needs into the equation. He goes from seeing LWJ as a trustworthy and good paragon of virtue to seeing him as someone he personally trusts. From objectively the most handsome person in existence to someone he personally really wants to sleep with finds handsome.
So it's not that he fell in love after resurrection--he loved LWJ right from the start--but also he did fall in love after resurrection, because that's when he started thinking about LWJ as someone he could be with. Not that he didn't want to be with him before; instead, he didn't have a concept of personally wanting (being able to want, being allowed to want, being allowed to have) anyone at all.
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lurkinginnernarrator · 6 months ago
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I think Lan Jingyi is important. Specifically in what he represents: In the Cloud Recesses Study Arc we see how stolid the Lan Sect is, and with Lan Wangji's whipping we see how blinded the Lan Sect can be by its own ideals that it forsakes the morality those ideals represent.
When we see Lan Wangji in WWX'S second life we see the change Lan Wangji has initiated in his own clan.
That change is embodied in the one Lan Jingyi.
He's loud, brash, emotive, unfiltered and sometimes rude, all of which are anathema to the Lan Clan's sacred ideals of comportment and image. While Lan Jingyi does get punished for infractions it should be noted that he's never dissuaded from his own nature. There is no alienation of Lan Jingyi from his clan. Lan Jingyi is fully Lan, we don't ever see him excluded and we don't see his relationship to his clan in any interpretable as estranged.
What does that tell us?
It tells us that the Lan Sect is changing. If we went purely on the Lan Sect we see in years prior it would not be surprising to see a character such as Lan Jingyi continually disparaged for his anathemic nature, looked down upon and excluded for his differences and punished for his 'undesirable traits'.
We do not see Lan Jingyi's passion being trained or beaten out of him. Instead, we see that the Lan Sect, especially through Lan Wangji's teachings and reforms, are doing their best to model Morality and Righteousness.
The flourishing existence of Lan Jingyi is a testament to the emendation of Lan Sect values; true righteousness being valued over the appearance of it, benevolence in action instead of in name. Mercy. Grace.
Lan Jingyi is the product of Lan Wangji's reforms and trials.
We see Lan Wangji suffer for his innate passion, punished for it by the hands of his own sect. But we also know Lan Jingyi never will.
Lan Jingyi is a sign of growth.
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randomness-is-my-order · 2 months ago
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while i’m on the topic, it is very hilarious and also very insightful that mxtx actually plainly tells us how anyone else except wei wuxian would have fared without their golden cores/spiritual powers by putting thousand-plus cultivators in exactly that situation during the second siege. the way they all absolutely lose their shit, fumble around, lose coherence of thought, see-saw between decisions and become, essentially, helpless and useless is eye-opening. hell, jiang cheng ends up so affected that jin ling is able to manhandle him into the cave. the cultivators from the biggest clans aren’t able to come up with anything to save their asses and it takes shizui to point out the array for them to even consider it as an option. if wei wuxian, lan wangji and the juniors weren’t there, sooooo many disciples would have lost their lives–simply because of how incompetent they collectively became once they lost their spiritual powers. if they made a coordinated effort, they could have still held the corpses off, but it’s just that... they weren’t able to, mentally, get past their sudden lack of powers. they were disoriented.
now, i’m not saying that this isn’t a normal reaction to have. it’s totally understandable how these people were huge messes, especially in such a high stakes situation. it is just that it puts into perspective how AWESOME wei wuxian is to have had his golden core cut out of him, voluntarily, then beaten within a micrometre of his life, then thrown straight into the hell on earth aka the burial mounds and then instead of succumbing instantly, he instead overcame these impossible circumstances and somehow, survived and found alternative powers to keep him going. that is nothing short of mind-boggling, awe-inspiring, jaw-dropping. not one person in that siege-laying populace would be able to accomplish that and it held some of the finest cultivators their world has to offer. because no one, other than wei wuxian, had the internal capabilities to build their strengths up from a source that wasn’t their spiritual powers. without their golden cores, they would be toast faster than a human within one kilometre of the sun’s radius. and i love love love how mxtx hits us with this fact in our faces in exactly the scenes that are all about undoing the falsehoods and allegations that wei wuxian, until then, had been levied with in the larger cultivation world’s perspective.
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tea-cat-arts · 2 months ago
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Sometimes I wonder what Jiang Cheng could've become if his parents didn't instill a mix of "crippling fear of failure" and "impossibly high standards" in him. Cuz like, his dad was holding him to the vague standard of being as good as wwx, his mom yelling at him whenever he goofed around like wwx, and then both of them expressed disappointment when he's less successful than wwx. The thing both of them seem to ignore though is that wwx got where he is entirely because he had the freedom to fuck around and find out- he trained tirelessly because he made training fun for himself, he was innovative as a cultivators because he experimented and persisted through failures, and he was able to act in line with the Jiang clan moto because his actions had less political pull than members of the main family. Jiang Cheng on the other hand- if he fucked around he got told to "stop stooping to the level of servants." If his achievements were lesser than wwx's, he got either dismissed by his dad or yelled at by his mom to try harder. And if he picked fights with the Wens, they'd have an excuse to destroy his clan. Like ya- no shit that'd create an adult who's terrified of failure.
The kite game serves as such a good metaphor/embodiment of this set back- with Jiang Cheng never being able to shoot as far as Wei Wuxian because he pulls back and shoots closer the second he misses.
And its sad too because he's shown to be pretty brilliant when he's in "fuck it, we ball" mode. Like, when he's not freezing up, he manages to pull off things like rebuilding his entire clan from the ground up, leading armies and taking back territories from the Wens, and I'm fairly sure he's the only character we see counter the Lan music cultivation techniques (feel free to correct me if I'm wrong on that last one. Also feel free to add any of the other cool shit he did that I'm blanking on at the moment, cuz I know I'm forgetting something).
That being said- even with his anxiety, he's still one of the top cultivators. Imagine what a force of nature he'd be if he could sustain "fuck it we ball" mode
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muqingapologist · 8 months ago
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i think it’s interesting how people often characterize lan wangji’s perspective of wei wuxian during and after the yiling laozi arc like “free my man, he did nothing wrong.” but to me, i feel like this is just selling short his character and his devotion to wwx. the way i see it, when wei wuxian is at his worst and in the years after when wwx comes back, lan wangji isn’t condoning his actions of that era. it’s more like, “i know you were trying to do the right thing, and things spiraled out of control, and i failed to help you back then, and i won’t fail you again.” it’s not wei wuxian’s actions that lan wangji is so defensive of but his intentions. even if lwj didn’t know at the time (and even when he comes back, at first) why wwx chose the ghostly path and gave up righteous cultivation, he has an unshakeable faith in wwx’s moral code, that wwx will do what he feels is right. or at least, doing what he thinks he needs to do to survive. this doesn’t necessarily mean that lan zhan thinks what wwx did as his mental state eroded WAS right. we see this so many times when lan zhan tries to help him, hoping that wwx will return to gusu with him. it’s not until it’s too late, when wwx is truly breaking down, that he understands that that wasn’t the right way to help wwx. the right way is to just be there for him, which is what he does when wwx returns. letting wwx make his own decisions while showing him that there is still someone who believes in him. imo this is much more meaningful than the other interpretation that i see a lot that i mentioned above. it’s about being there for wei wuxian even if he does make the wrong decisions because at the end of the day he knows that wwx, at his core, has good intentions.
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pumpkinpaix · 3 months ago
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The 2019 Chinese drama The Untamed (CQL) quickly became a massive phenomenon, drawing millions of viewers in China and beyond. Its resonant story, rich cast of characters, and striking production captured audience attention globally; its paratexts and fandoms helped keep that attention sustained. What made this particular mix so compelling, and what can The Untamed show us about increasingly transcultural media flows? Catching Chen Qing Ling explores how The Untamed has been translated, produced, distributed, watched, and remixed. Contributors offer multifaceted insights on the path from subcultural writing tradition to highly profitable entertainment media, as well as some of the challenges such change engenders. From fan translations and digital labor, to the 227 Incident and issues of censorship, this collection explores some of the questions raised by The Untamed’s enduring resonance and considers what it might mean for the future of transcultural media.
Stay tuned for more information and contributor spotlights in the coming days!
(FAQ) (all posts on Catching Chen Qing Ling)
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unreliable-narratoe · 3 months ago
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I find it funny how jiang cheng experiences misogyny despite NOT being a woman??
Like he is emphatically not a woman, alright, but he's an 'ex' in the narrative sense. The bitchy love rival between the BL couple fandom would have hated on a couple of years ago before we accepted it was cringe to hate on the rival, she deserved better etc etc except. He's neither a woman OR technically, a romantic rival. Most of the subtext is sibling subtext.
He's paralleled with his mother who is also somewhat given the hysterical woman treatment by her husband. Jiang cheng says "Father doesn't like me because I'm my mother's son". Did jfm take one look at this kid and go "I hereby assign him his mother at birth"??? Even in wei wuxian's narration he subconsciously parallels Jiang cheng to his mom. They both have tempers, wield zidian, wear purple if you want to go there lmao, but that's a surface level 'woman are unreasonable and somewhat the same' reading. Like.
He is actually not his mom. He arguably breaks generational abuse cycles because jin ling is confident Jiang cheng loves him in his own way. He did not set out to have that kid, he chose to be responsible anyway because that's his sister's son. Jiang cheng doesnt spend years not-communicating in a bad marriage and taking it out on his kid. He lets wei wuxian go at the end because there's no point in dragging it out and everyone being more unhappy after he somewhat gets an explanation on WHY wei wuxian went off the deep end (aka golden core reveal).
But the easy read is to go, 'quick temper and harsh words- that's yu ziyuan's next coming'
So it's deeply funny to me that he's assigned scorned-ex-wife by narrative, if I'm making sense.
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symphonyofsilence · 1 year ago
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I'm never getting over the symbolism of Jin Guangyao's coffin being sealed under the weight of Meng Shi's fallen statue! As if His fate had already been sealed by his mother's profession from the beginning and no matter how high he climbed it would always come to this!
And finally, he got crushed and buried under the weight that had been on him all his life. When all he ever wanted to do was to cherish his mother. He built a temple for her and made a statue of her as a god but in the end, he ended up in Meng Shi's coffin sealed by Meng Shi's statue, in what was once the brothel in which they both were abused.
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lgbtlunaverse · 1 year ago
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I know that because the story takes place after wwx comes back jiang cheng's whole "i don't believe wei wuxian is actually dead i'm gonna keep obsessively looking for him" shtick got retroactively legitimized, but it is pretty important to remember that wei wuxian was in fact super dead the entire time and if it hadn't been for a depressed 20-something doing a suicide ritual, influenced to an unknown degree by a revenge plot that wasn't in play yet at the time of wwx's death, he would never have come back at all. And jiang cheng would've kept going "No! He's still out there I know it" for eternity with absolutely no proof or results.
Jiang Cheng, my man, what the fuck
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withthewindinherfootsteps · 4 months ago
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I love how the faux-politeness of MDZS' climax takes its themes to its logical conclusion. All throughout, we've seem how sects and cultivators prioritise their reputations, seeking glory and status even when real lives are at danger, keeping up their appearances. We see that in the unwritten rule that major sects won't intervene in problems unless the prey is dangerous; we see it in how Lan Wangji is unique in the way he prioritises helping others over seeking glory; we see that in how the Wen situation plays out, with Wei Wuxian confronting the Jins about a concentration camp while they're focused on having a banquet.
So of course in the Guanyin Temple, even when Jin Guangyao is directly threatening people's lives, the interactions are polite! We're seeing what has always been present – the absolute disconnect between the actions and world of the Jianghu, and the real harm that real people are suffering through (both intentionally and not) as a result.
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enby-axels · 1 year ago
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imo reducing the jiang clan dynamics to "wei wuxian was only a servant, never family" undermines the tragic reality that he was both. his position was a dubious, unclear thing, complicated by his debts and the jiangs' varying intentions.
jiang yanli had called him her brother and treated him like one in direct defiance of their class differences and her mother's words. jiang fengmian had seen wwx as a replacement for his parents, not a son, as evident in his passive refusal to defend wwx and his prioritization of his actual son's life. yu ziyuan had seen him as an arrogant servant transgressing class norms and threatening her son's position, and she had consequently scapegoated him at every turn. jiang cheng, the youngest, inherited all of their sentiments in one way or another.
the love was there, it was not enough. so mdzs concludes the jiang clan sub-plots by having jc let wwx leave. that's important. he chose to let to go of the yunmeng shuangjie promise, the oath of fealty. because wwx's position with the jiangs — a brother, yet also a servant, an outsider, never an equal, certainly never a son, bound by duty — made a mockery of love. i think that's more tragic than him being solely a servant and nothing more.
and not to make this lan wangji (actually, everything is always about lan wangji), but that's why it's so important that wwx found a home in him, in a relationship that has no need for debts like "thank you" and "sorry."
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randomness-is-my-order · 2 months ago
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while reading the books, i remember wei wuxian’s relationship with jin ling hitting me especially hard. i was crying when the whole stabbing thing happened. but i truly adore what becomes of them and do you know why? because jin ling does something the others could never, something miraculous really––he actually unlearns the prejudice he’s been taught to hold against wei wuxian. he meets wwx, full of disdain, slowly learning about who wwx really is and it has nothing to do with wwx’s outward appearance. and when the truth is revealed, the internal warring for jin ling is plainly portrayed and even if he does give in to a hate intermingled with grief that he has internalised towards this one entity (wei wuxian was never a person in his mind, just the ‘killer’ of his parents, a phantom, before the events of the book happened), you can tell his heart has already turned, that it will keep turning and that’s what happens. you have jin ling, an orphaned child, who hated someone whom his mother loved dearly, because that man caused his parents’ death but it is such a commendable thing that wei wuxian was able to create a space in jin ling’s heart and jin ling was able to accept it. it’s the way both jin ling & jiang cheng blame the death of their parents on wwx but only the former was able to see wei wuxian clearly and actually forge a bond of love with him.
it’s the fact that if ANYONE in this story can actually rightfully hold a grudge against wei wuxian, it’s jin ling, but instead this teenager decides that wei wuxian is much too good and that having him as an uncle is lovely, after all.
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doufudanshi · 8 months ago
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ON GHOSTS AND DEMONS: Wei Wuxian's "demonic" cultivation?
There are a few big misconceptions I have repeatedly seen in English-speaking fandom about things that are fundamental to the story of MDZS. One of them is this—
Wei Wuxian is not a demonic cultivator.
To prove this, let's take a deep dive into the original Chinese text of MDZS.
(Adapted from my original gdoc posted on Twitter on May 27, 2022. All translations my own unless otherwise stated.)
Demon vs. ghost
Let's start from the very basics. In addition to orthodox cultivation using spiritual energy and a golden core, there are two other forms of cultivation that are mentioned in the novel:
魔道 (mó dào), or “demon cultivation/path.”
鬼道 (guǐ dào), or “ghost cultivation/path.”
To be clear, 魔 mo "demons" and 鬼 gui "ghosts" (and thus their respective cultivation/paths) are not interchangeable because of the in-universe worldbuilding within MDZS. Using the characters in the term 妖魔鬼怪 "monsters," MXTX created four distinct categories of beings, each of which has a strict definition in the novel. From chapter 4 (jjwxc ch 13):
妖者非人之活物所化; 魔者生人所化; 鬼者死者所化; 怪者非人之死物所化。 Yāo (妖) are transformed from non-human living beings; mó (魔) are transformed from living people; guǐ (鬼) are transformed from the deceased; guài (怪) are transformed from non-human dead beings.
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And of course, WWX hoards all the ghost-type pokemon monsters at the Phoenix Mountain tournament, and he only exerts control over corpses, spirits, and the like (aka people who have already died). (As opposed to Xue Yang, who appears to have been actively trying to make 魔 "demons" out of living people with those "living corpses" of his, perhaps.) (And, ironically, in order to avoid showing necromancy / zombies on screen, CQL technically does show WWX practicing demon cultivation because everyone is "supposedly alive" even when they're corpses? Which is, funnily enough, far worse morally in the MDZS universe, lol.)
So, intuitively at least, we know that WWX must be practicing ghost cultivation—now let's look at some concrete examples from the book.
Running the numbers
1) 魔道 (mó dào) means “demon cultivation.” As such, it must use living humans.
魔道 appears one (1) time in the novel.
Yes, once. The only time it appears is in the term 魔道祖师 modao zushi, or the namesake of the novel, in chapter 2. This is a title the general public has given him through rumors:
魏无羡好歹也被人叫了这么多年无上邪尊啦、魔道祖师啦之类的称号,这种一看就知道不是什么好东西的阵法,他自然了如指掌。 Wei Wuxian wasn’t called titles like “The Evil Overlord,” “The Founder of Demon Cultivation,” and so on over the years by others for nothing—he knew these sorts of obviously shady formations like the back of his hand.
2) 鬼道 (guǐ dào) means “ghost cultivation.” As such, it must use dead humans. 
鬼道 appears 12 times in the novel.
Here is the first instance that 鬼道 appears, which I believe is the first time Wei Wuxian's method of cultivation is properly introduced. From chapter 3 (jjwxc ch 8):
蓝忘机 […] 对魏无羡修鬼道一事极不认可。 Lan Wangji […] had never approved of the fact that Wei Wuxian practiced ghost cultivation.
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Here's another quote from chapter 15 (jjwxc ch 71) for funsies:
蓝忘机看着他,似乎一眼就看出他只是随口敷衍,吸了一口气,道:“魏婴。” Lan Wangji looked at him as if he saw through his half-hearted bluff. He took in a breath, then said, “Wei Ying.” 他执拗地道:“鬼道损身,损心性。” He stubbornly continued, “Ghost cultivation harms one’s body, and harms one’s nature.”
3) 邪魔歪道 (xiemowaidao) means heretical path/immoral methods/evil practices/underhanded means/etc—e.g., lying, cheating, stealing, bribery, and so on.
It appears ~24 times in the novel.
I mention this last term because it is often used to refer to Wei Wuxian's cultivation, but as a pejorative. Every instance of 邪魔歪道 is said by or to quote someone looking down upon Wei Wuxian’s cultivation (Jin Zixun, Jin Ling, etc.) and referring to it derogatorily, whereas every instance of 鬼道 guidao/ghost dao is said by someone discussing it neutrally and/or factually (Lan Jingyi, Lan Wangji, Wei Wuxian himself, random cultivators at discussion conferences, the narration, etc.). Here is a pertinent example with Jin Ling (derogatory) and Lan Jingyi (neutral) in chapter 9 (jjwxc ch 43):
金凌怒道:“是在谈论薛洋,我说的不对吗?薛洋干了什么?他是个禽兽不如的人渣,魏婴比他更让人恶心!什么叫‘不能一概而论’?这种邪魔歪道留在世上就是祸害,就是该统统都杀光,死光,灭绝!” “We are discussing Xue Yang,” Jin Ling said angrily. “Am I wrong? What did Xue Yang do? He’s scum that’s lower than a beast, and Wei Ying is even more disgusting than him! What do you mean ‘don’t make sweeping generalizations?’ As long as those practicing this kind of demoniac, heretical path are alive, they’ll continue to bring disaster. We should slaughter all of them, kill all of them, annihilate them once and for all!” 温宁动了动,魏无羡摆手示意他静止。只听蓝景仪也加入了,嚷道:“你发这么大火干什么?思追又没说魏无羡不该杀,他只是说修鬼道的也不一定全都是薛洋这种人,你有必要乱摔东西吗?那个我还没吃呢……” Wen Ning shuffled around. Wei Wuxian gestured at him to stay still, only to hear Lan Jingyi also cut in loudly, “Why are you getting so riled up? It’s not like Sizhui said Wei Wuxian shouldn’t have been killed. All he said was that people who practice ghost cultivation aren’t necessarily all like Xue Yang. Do you have to go around breaking things? I didn’t even get to eat any of that yet…”
Tl;dr—Wei Wuxian does not 修魔道 practice demon cultivation. When Wei Wuxian’s craft is discussed in a neutral and factual manner, it is referred to as 鬼道 ghost dao. 
In fact, Wei Wuxian’s imitators are also referred to explicitly as 鬼道修士 ghost cultivators.
魏无羡早就听说过,这些年来江澄到处抓疑似夺舍重生的鬼道修士,把这些人通通押回莲花坞严刑拷打。 Wei Wuxian had heard a while back that over the past few years, Jiang Cheng had gone around snatching any ghost cultivator suspected of being possessed or reborn, detaining them in Lotus Pier to interrogate them using torture.
So why the confusion?
Of course, there is the matter of the novel's title, which I will get into in a second. But the real issue is a matter of translation.
The idea that WWX uses "demonic cultivation" is a misconception in English-speaking fandom due to issues with the translation of terminology. Of note, EXR actually did translate 鬼道 guidao as "ghostly path" most of the time, though there were at least 3 instances of "demonic" and 1 instance of "dark," especially regarding the first few.
However, this misconception was perpetuated (and arguably worsened) by 7S's official translation, which not only mistranslated additional terms as "demonic cultivation/path" (at least in book 1), but also consistently mistranslated every instance of 鬼道 as "demonic cultivation/path."
So why is this book called 魔道祖师, commonly translated as "Grandmaster of Demonic Cultivation?"
One possibility is one posed in Chinese-language meta online, which often cites that WWX himself is a sort of 魔 demon. While this may be true—after all, he can hear the voices of the dead—it doesn't quite explain the fact that the title sets him up to be the 祖师 or "founder."
My take is that this novel is very much concerned with hearsay vs. truth. This is one of the many monikers WWX is given by the public, who collectively view him as evil. (Also of note is that the non-cultivator public is not aware of all the nuances that cultivators learn re: distinctions between the 妖魔鬼怪 monsters.) In the quote from earlier, note that the first title we're given is actually 无上邪尊 “The Evil Overlord,” then 魔道祖师 "The Founder of Demon Cultivation." Like, what can that be other than MXTX telling us, "please take both of these with a HUGE grain of salt, lol."
(And not only the title, but the very first line—"魏无羡死了。" / "Wei Wuxian is dead."—is a lie.)
I think the title is genius, honestly. It intentionally makes readers come into the novel with preconceived notions that Wei Wuxian practices 魔道 demon cultivation and evil techniques—just like the public in the novel. What better way to tell a story warning about the dangers of how easy it is to fall for misinformation and jump to incorrect conclusions?
(Though, in our case, perhaps it worked a little too well.)
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