#Influencers*

[shinobicyrus]

I too have never seen a single MrBeast video, nor had one recommended to me since I keep recommendations turned off. My first glimpse of him was in the real world, where I saw his unnaturally smiling face over a display for...energy bars, or something? I saw that and thought, 'that's not what he really looks like, is it?' The teeth were all wrong, the smile unnatural. Surely, it had to be some poorly photoshopped monstrosity because MrBeast couldn't even be bothered to do an actual photo-op for some shitty product with his name on it. I have learned he looks like this in all of his thumbnails.

Is MrBeast even real? Is this like an Idoru situation where he's a carefully manufactured influencer made from AI and mutated Youtube algorithms?

At this point I am too afraid to ask.

Reading articles about MrBeast's dominance of YouTube is fucking bizarre because, from my perspective, the dude isn't even on YouTube. I've never watched one of his videos. YouTube has, to the best of my knowledge, never recommended one of his videos to me. Every thumbnail screenshot of his looks like something you could tell me was a photoshopped parody of YouTube culture, and I'd believe you. No one I follow on YouTube ever mentions him, even negatively or in passing. The first time I ever heard his name was in regards to the quality of his ghost kitchens. The only way I know he isn't a mass, shared hallucination is that I've witnessed the thoroughly mid-looking chocolate bars he sells at Walmart for some reason

[bitchesgetriches]

An excerpt from:

The Disturbing and Hypocritical World of Tradwives

[prokopetz]

The trouble with the rise of the YouTube Video Essayist™ is that everybody wants to be the next Defunctland or Hbomberguy, but all the wannabes know is how to be an influencer, so the resulting video essays are always really about themselves. You'll get a forty-five-minute video with maybe fifteen minutes of actual, topical information padded out with half an hour of tedious theatrics about how hard it was to do research for the video and how nobody wanted to talk to them, and I'm just sitting here like "yeah, dude, it was hard because you don't know how to perform research, and nobody wanted to talk to you because your behaviour toward your prospective sources amounted to borderline harassment, and that's how it looks in your own version of events which has clearly been spun for optics – I can't even imagine how badly you must have gone about this in reality".

[catchymemes]

[bartohenchmanb]

I’m 35 years old, been on social media for years, and have ZERO mutuals. On ANY site. Which shouldn’t be a surprise I have a grand total of A friend who I’ve known since we were 12. I am socially awkward and not good with people. And because of that, my one dream, the one thing I’m genuinely good at is beyond my reach. Because we need to already have an internet presence to have any success.

Sometimes I think about how in order to be a writer today you cannot have internet privacy. I was reading an article in which a journalist recalls collaborating with Mary Oliver, who was notoriously private. Oliver refused to communicate with them through fax or email and said (through her publisher) that she would hand them written notes at an event she was doing in New York City. It struck me that Mary Oliver in 2024 would have almost no chance of becoming a successful poet. Writers today have to have a social media presence to have a built in audience so publishers can be assured that they will get sales and to bear the brunt of social media marketing. They have to be available and put themselves on the internet in every way possible.

More and more I read interviews from artists across many mediums talk about how if you cannot market on Tik Tok your chances of success diminish. There is nothing wrong with wanting to be an online influencer and I am surely not saying that the author-influencer is a new phenomenon, but it should not be a pre-requisite for being a successful writer. I love that writers like Mary Oliver, Elena Ferrante, and Donna Tart exist, and it is not talked enough about how they could not begin a career in 2024 and achieve the same amount of success unless they were well connected or extremely lucky. It makes me sad that this is the state of publishing.

[wocina]

[atavist]

When Johna Ramirez’s son joined a wildly popular circle of tween YouTube influencers, it seemed like he was fulfilling his Hollywood dreams. But in the Squad, fame and fortune came at a cost.

Crushed.

Another incredible true story from The Atavist.

[useless-catalanfacts]

A day in the life of someone who posts on the internet in Catalan *cue dozens of Spanish people asking "what's wrong with your mouth", ordering him to speak in Spanish or "in Christian", saying he's rude for speaking in Catalan, calling him "polaco" (derogatory Spanish word to mean a Catalan person), calling the Catalan language a dialect, saying he is possessed because he's speaking Catalan, etc*

This is a video by Sergi Mas showing some of the comments he gets on YouTube. He makes videos about mountain biking that he posts on YouTube, TikTok, and Instagram. And the first comment he got on his first YouTube video was already someone telling him he should do it in Spanish.

Some days ago, another creator who posts his videos in Catalan (Joan Sendra, find him on Instagram and TikTok) answered to a Spanish person who was complaining that it's rude to speak Catalan/Valencian on the internet instead of Spanish because then there's people who don't understand you (as if everyone in the world spoke Spanish lmao). Joan, who is tired of getting this kind of comments so often, answered: there are already endless videos and things to watch on the internet in Spanish. In fact, if you look for [the topic he was talking about in the video that this guy commented] all the videos are in Spanish except for mine. And yet you had to come to me, the one in Valencian, and tell me that I can't make a video in my language and that I can only make it in yours. If you don't like it, it's so easy to find another one!

However, it's not a matter of actually being interested in what's being said in a language they don't speak. It's about the imposition of the language they consider superior (Spanish) and telling speakers of the languages whose land Spain had occupied that they are useless and should be ashamed of existing in public. Well, we aren't. Like Sergi's video, don't let the comments disturb your macarrons.

[msterpicasso]

@digiitaldash

[male-physiques]

Noah Miguel

[plaaymate]

[feminist-space]

Article by Fortesa Latifi:

"Being the child of an influencer, Vanessa tells me, was the equivalent of having a full-time job—and then some. She remembers late nights in which the family recorded and rerecorded videos until her mother considered them perfect and days when creating content for the blog stretched into her homeschooling time. If she expressed her unease, she was told the family needed her. “It was like after this next campaign, maybe we could have more time to relax. And then it would never happen,” she says. She was around 10 years old when she realized her life was different from that of other children. When she went to other kids’ houses, she was surprised by how they lived. “I felt strange that they didn’t have to work on social media or blog posts, or constantly pose for pictures or videos,” she says. “I realized they didn’t have to worry about their family's financial situation or contribute to it.”

Vanessa, who requested anonymity to speak freely about her family dynamics, says she helped create content for huge companies like Huggies and Hasbro when her mom landed endorsement deals. When she reached puberty and began menstruating, her mother had her do sponsored posts for sanitary pads. “It was so mortifying,” she says. “I just felt like I wanted to crawl into a hole and never come out.”

Being part of an influencer family changed everything about her life, Vanessa says. “Sometimes I didn’t know where the separation was between what was real and what was curated for social media.” And her mother’s online presence indelibly warped their relationship. “Being an influencer kid turned my relationship with my mom into more of an employer-employee relationship than a parent-child one,” she says. “Once you cross the line from being family to being coworkers, you can’t really go back.”

...

Khanbalinov has had zero new offers since he took his kids offline. “When we were showing our kids, brands were rolling in left and right—clothing companies, apps, paper towel companies, food brands. They all wanted us to work with them,” he says. “Once we stopped, we reached out to the brands we had lined up and 99 percent of them dropped out because they wanted kids to showcase their products. And I fought back, like, you guys are a paper towel company—why do you need a kid selling your stuff?”

The law has woefully lagged behind the culture here, but there’s signs that policymakers might finally be catching up. In 2023, in addition to Illinois, three other states—New York, Washington State, and New Jersey—proposed bills to protect influencer kids. Contrast that with the flurry of legislative activity in just the first two months of 2024. Seven more states—Maryland, Georgia, Ohio, Missouri, California, Arizona, Minnesota—have introduced similar legislation. Some of the bills are going one step further to protect the privacy of the kids featured in this content. In some states, proposed legislation would include a clause that borrows from a European legal doctrine known as the “right to be forgotten”—it would allow someone who was featured in content when they were a child to request that platforms permanently delete those posts. None of the current legislation introduced, however, would outright bar the practice of featuring minors in monetized content.

...

The movement on this issue was glacial for years, but it finally feels like the ice has thawed. Much of that progress is thanks to activists like Cam Barrett (she/they), a 25-year-old creator (@softscorpio) who uses TikTok to talk about her experience of being overshared in their childhood and adolescence. Barrett doesn’t go by her legal name anymore because of the online history it’s tied to. “I love my legal name,” Barrett tells me. “I just don’t love the digital footprint attached to it.” Last year, Barrett testified in front of the Washington State legislature as a proponent of a bill to protect influencer kids. This year, they testified again—this time, in front of the Maryland legislature.

“As a former content kid myself, I know what it’s like to grow up with a digital footprint I never asked for,” Barrett told the Maryland House of Delegates Economic Matters Committee in February. “As my mom posted to the world my first-ever menstrual cycle, as she posted to the world the intimate details about me being adopted, her platform grew and I had no say in what was posted.” And yet, Cam says her activism has been healing.

For Cam and other influencer children, getting a paycheck won’t give them back what they lost—a normal childhood unobstructed by the cameras pushed into their faces. But it could be the beginning of some version of restitution. “My friends say I’m fighting for little Cam,” she tells me. “It feels very healing because I didn’t have anyone to fight for me as a kid.”"

Read the full article here: https://www.cosmopolitan.com/lifestyle/a60125272/sharenting-parenting-influencer-cost-children/

[probablyasocialecologist]

Being the child of an influencer, Vanessa tells me, was the equivalent of having a full-time job—and then some. She remembers late nights in which the family recorded and rerecorded videos until her mother considered them perfect and days when creating content for the blog stretched into her homeschooling time. If she expressed her unease, she was told the family needed her. “It was like after this next campaign, maybe we could have more time to relax. And then it would never happen,” she says. She was around 10 years old when she realized her life was different from that of other children. When she went to other kids’ houses, she was surprised by how they lived. “I felt strange that they didn’t have to work on social media or blog posts, or constantly pose for pictures or videos,” she says. “I realized they didn’t have to worry about their family's financial situation or contribute to it.” Vanessa, who requested anonymity to speak freely about her family dynamics, says she helped create content for huge companies like Huggies and Hasbro when her mom landed endorsement deals. When she reached puberty and began menstruating, her mother had her do sponsored posts for sanitary pads. “It was so mortifying,” she says. “I just felt like I wanted to crawl into a hole and never come out.” Being part of an influencer family changed everything about her life, Vanessa says. “Sometimes I didn’t know where the separation was between what was real and what was curated for social media.” And her mother’s online presence indelibly warped their relationship. “Being an influencer kid turned my relationship with my mom into more of an employer-employee relationship than a parent-child one,” she says. “Once you cross the line from being family to being coworkers, you can’t really go back.” Vanessa will never get back the childhood that she gave up for the family business—not getting any of the money she helped earn is just another disappointment, even if it was entirely unsurprising. “My mom never led me to think there would be anything. She would continually remind me that the money she was getting from the blog or sponsorships was going toward us anyway through basic needs and that should be enough.”

[hel-looks]

Sini, 31

”I’m wearing various Scandinavian brands. I’m inspired by Japanese pop culture such as manga –especially shoujo manga – and visual kei. I’m a bit of a maximalist and love to do masculinity in a feminine way or vice versa.”

11 August 2023, Flow Festival

[catchymemes]