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unequivocallyreid · 2 months ago

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Why Didn’t You Tell Me?

it has been SO long... i was suffering from serious writers block but it think i'm finally out of it :)

pairing: spencer reid x fem!reader

summary: Spencer Reid used to be your best friend, but things changed. How long can you pretend that you don't love him before it ruins you?

warnings: angst! (with a happy ending), smut (unprotected piv), character loss, mention of Maeve, very sad Spencer, mental health struggles, drinking/bar scene, light choking, fighting, slight praise kink

wc: 8.8k 🤗

i’m very proud of this one! i hope you love it!

Every morning when you wake up, you feel a familiar and creeping sort of dread in the pit of your stomach.

Don’t get the wrong idea; you love your job. You love helping people and stopping horrible people from ruining any more lives, but the creeping feeling and desire to get out is always in the corner of your mind. Anyone working in this field would tell you that. There’s no absolute separation between you and the victims and their families. You take all of them home with you, and you just have to learn how to deal with that and not let it eat at you.

It doesn’t help that it’s an isolating job as well. The last time you were in a serious relationship was in college. Now, every date you have ends in disappointment. Not only do you lack interest in most of the men and women, but it couldn’t go anywhere even if you did. 75% of your time is spent in the office, on a jet, or hundreds of miles away from your home.

All of this contributes to the feeling, but the worst part of your job is Dr. Spencer Reid.

He’s secretive and dismissive and just about the most attractive person you’d ever seen. You honestly don’t know what is worse: his constant physical presence in your life or the fact that you can’t stop thinking about him no matter what you do. You’ve tried to get over it; you’ve buried yourself in work, lamented to your friends, and gone out on dates (all with guys that looked vaguely similar), but nothing has worked. All his worst traits grate your nerves and light you up at the same time.

The worst part of it all is that it wasn’t always like this. When you first joined the BAU nearly two years ago, you and Spencer got along well. You were friends, he talked to you about his life, he understood you, and you really severely fell for him. He became your best friend.

Everything changed around six months ago. Spencer started to develop migraines, and as those developed, he started distancing himself from you. He became snippy and closed off, he started hiding things from you, and he stopped talking to you about life outside of Quantico. It was like overnight, you became nothing to him, and you really didn’t understand. Everyone else on the team got the same old Spencer, but you went from his right-hand man to someone he only spoke to when it was necessary.

Maybe he didn’t deserve to be vilified. You know, realistically, he can and should be able to decide who he wants to be close to, but working with a man who unknowingly broke your heart was close to the hardest thing you’d ever done. So, you decided hating him was easier. The real emotions you feel toward him sit somewhere inside you, but they have been covered by manufactured distaste. Addressing the actual feeling would hurt too bad, so you pretend to hate the things you used to love.

Nothing, however, could have prepared you for the last case you worked on: helping Spencer save a girl he met about six months ago, a girl he loved. You tried to stay collected, you said nothing when Spencer assisted when he shouldn’t have, and goddamn, did you do everything in your power to find that girl. Maeve. She was perfect for Spencer, and you saw that immediately. Everyone did. The sight of him sobbing in front of her body is one that will never leave your mind.

Now, two weeks later, no one has heard from Reid. The only indication that he hasn’t abandoned his life altogether is the absence of the gift baskets on his doorstep that Pen leaves daily.

Nearly everyone has been to his apartment, but they are met with a closed door and have yet to receive a response. Everyone but you.

Penelope is the first to bring up your lack of appearance at the end of a long day of paperwork.

“Y/n, please, you just have to try. No one is getting anything from him.”

“I really don’t think my presence would do any good,” you pause for a moment, trying to collect the thoughts running through your head like a freight train. “Me and him haven’t been close in a long time, Pen.”

Before you can continue, she cuts in, “Everyone has tried, Y/n. Hell, I’ve even considered tracking down Gideon, and I really, really do not want to do that.”

She pauses for a moment before looking up at you with a pout on her face, “Please, Y/n, for me. I can’t bear the thought of him in there all alone, just wasting away in grief.”

For someone who claims not to be a profiler, Penelope knew exactly what to say to get you to agree. She’s the only person in your life who you told about how you felt, though you’re sure everyone else (aside from Spencer) knew: you’re shit at keeping secrets.

“Okay, okay, I’ll try.”

She nearly bursts with excitement, “Thank God-“

You cut her off before she can finish, “But I’m telling you, I’m not the person he wants to hear from right now. Don’t get your hopes up.”

“Yes, yes. I just want him to know we all want him to be okay.”

Before you can hurry out of the office to follow Pen’s instructions, she stops you and hands you a basket full of assorted snacks and fruits.

“Make sure he eats!”

The walk up to Spencer’s apartment is a hard one to take. The smell of his building hits you as soon as you step into the lobby. From there, everything rushes back at once. Memories of nights you spent watching reruns of Doctor Who or listening to him prattle off about whatever he last read assault you with every step. As you slowly make your way up, you start to question why you agreed to do this in the first place.

You feel a lot toward Reid. More than you should and less than you could. But all that care and feelings that are so close to love aren’t enough to make you forget why you’ve been trying to hate him for so long. He deserted you without an explanation and cut you off without a warning. You spent weeks (three months) crying over him like a love-struck teen. So, as much as you want to hold him and comfort him, you know it’ll hurt you to do so. Penelope sent you, with the whole team’s approval, you’re sure, to try to patch up a broken heart he got loving someone else. There’s a sickness in your gut, but it’s not enough to stop you from rapping your knuckles against his door.

“Spencer? It’s Y/n.”

There’s no response.

“I know you probably don’t want to hear from me right now, but I want to make sure you’re alright. Can you tell me you’re alright?”

Again, nothing.

You know he’s there. Despite your lack of communication, you know Spencer well enough to know that he would never leave his life behind entirely. That being said, your next few attempts at garnering a response are unsuccessful.

You decide to try one final time before just leaving the basket alone on his doorstep and texting Pen it was a bust.

“There’s a lot I don’t know about you now, and I won’t pretend to know what you’re feeling.”

You don’t exactly know where this is headed, but you continue on regardless.

“I know you’re in there, and I know you can hear me, and I know you’re hurting. You shouldn’t- I don’t want you to be alone right now, Spence. You can either unlock your door, or I can pick it, but I’m coming in one way or the other. You know I will.”

You wouldn’t, actually. It’s a last-ditch effort, and it’s met with the same silence you’ve heard on the other side for the past ten minutes. You’re about to turn to head back down the stairs when you hear the very faint sound of a deadbolt turning.

There’s no other sound or movement, and for a moment, you think you might’ve imagined the sound, but you try the handle anyway. It turns, and the door slides open. You take a step in.

“Spencer,” you call out to him.

You don’t see him at first in the mess of his apartment, but when you do, you feel a crack form in your heart.

Beyond the clutter of his entryway, you see his back on the couch. His frame looks smaller than you’ve ever seen it, and you can see his legs curled into his chest. You set down the gift basket by a collection of others on the entry table and walk over to him. Slowly, like you’re trying not to spook a lost dog, you creep in front of him.

His head is down, and his gaze stays trained on his knees.

You reach out your hand and lay it over his. He flinches but doesn’t pull away.

“Spence, I’m so glad you opened the door.”

You didn’t plan out what you would say, but ‘sorry’ feels redundant and useless.

You go on, “I’m here. I- I don’t know what to do or say, and I’m sorry that I don’t. I can get someone else for you. Just tell me what you need, and I’ll do it.”

You wait for him to say he wants Penelope or JJ, but it doesn’t come. Nothing comes. You start to move to get up, figuring you could clean up a bit and try to make him something to eat, then go, but he grasps your arm before you can.

He looks up at you, and his eyes hit you right in the gut. They’re bloodshot and sunken but still beautiful.

“Stay. Please. I just- I need to know I’m not dreaming. I keep thinking I’m dreaming.”

His voice is croaky from disuse and breaks at the end, but it’s so heartbreakingly earnest that you feel your breath catch. You move from your crouch and sit beside him on the couch; your hand is still in his.

You stay like that for a long time. His breathing is shakey and uneven, and every so often, his body shakes with what you can only assume are sobs. You stay pressed to his side the whole time, thumb rubbing back and forth over his hand.

Eventually, you speak again, “I’m gonna get you some food, Spence. You should eat.”

He says nothing back, but he does loosen his grip. You push yourself up from the coach with a promise you’ll be as fast as possible.

His kitchen is nearly empty, and you hope he’s been eating from the baskets. Still, you find enough to make noodles and butter, and you figure the carbs should help his energy some.

You return with the bowl. Spencer hasn’t moved, but his head follows you as you walk back over to him.

“It’s not fine dining.”

He studied you for a second, and you catch a glimpse of the old him in his eye.

“You did the same thing when I was sick on a case a year ago.”

You smile at his recollection.

“It helped you then.”

The rest of the night is spent mostly in silence. Occasionally, you tell him something to try to remind him that you’re there and that you won’t leave as long as he wants you there. Eventually, you get up from the couch again.

“Spencer, it’s too late to still be awake.”

He nods and still says nothing, but he is far more receptive than before. You reach your hand out to him to help him up from the couch, and he takes it.

He leads you to his room at a slow pace. His head stays down as you both take a seat on his bed, hands still interlocked. Being in his bedroom is odd for you. You’ve been to his apartment quite a few times before he disappeared from your life, but you never breached this space. It’s all very him. Almost surprisingly cozy, with books scattered around nearly everywhere there’s space.

You take in the moment for a beat before saying, “I’m gonna head home, Spencer, but please call me if you need anything at all. I’ll come back tomorrow.”

This makes his head snap up, and his eyes lock with yours.

“Please stay.”

That’s all he says, but every part of him is pleading with you. It’s not a good idea, and you know it. You’re the only person he’s seen in days, you aren’t close anymore, and you don’t particularly want to sleep on a couch tonight.

“Spencer, I don’t want to sleep in your living room tonight. I’ll come back.”

He pauses for a moment, “You can stay here with me. I don’t want to be alone.”

Your heart cracks again. There was a time when this was all you wanted. It’s still, deep down, all you want, just not like this. You know he doesn’t really want you there and he’s not himself. But you aren’t strong enough to say no, so you don’t.

He gets you clothes to wear, and you change in his bathroom. You come out and find him in his bed, laying with his back to you. You have no fucking idea what you’re doing, but you get into bed next to him anyways. There are a thousand thoughts racing through your head, but the prevailing one is how badly you want to touch him, to hold him, to make him forget, just for the night. You stay still, though, confined to the edge of the bed and start to count to drown out the noise.

Though, you can’t drown out his voice, saying, “Can- Could you hold me? I think that everything feels better when you touch me.”

Another crack. By the end of this, you know Spencer Reid is going to break your heart all over again.

When you wake up the next morning, Spencer is still asleep. You sneak out of his room and call Hotch. When he answers, you tell him Spencer has let you in, and you ask for time off to try to help. You can tell from his voice that he doesn’t think it’s a good idea, but he grants you it anyway.

Much of your day is spent like the night before. You stay next to Spencer, and you cook for him after leaving to pick up clothes and groceries. Then, you get him to shower and wash his hair. He sleeps with his head in your lap, and you feel like a fucking idiot at first, but as long as it’s helping him in some way, you let it happen.

That’s the thing: you don’t really know how to help him. You know he isn’t the type to talk about something until he is entirely ready, so all you can do is add something domestic and bright to his life while he grieves. It’s all you can think about in the moments of silence. Hell, you even read to him to try and get your mind off of it, but it barely helps.

The night is the same. You change in different rooms and slip into his bed at different times. You feel dirty for imagining what it would be like if the circumstances were different: if he wanted you like you have wanted him for the past two years. You hold him against you, and you pray for sign that you should be there.

The sign comes the following morning when Derek calls you.

“Y/n…”

You can hear his teasing tone over the phone.

“Hi, Derek.”

“What are you doing, mamas?”

You sigh, “What do you mean?”

You’re playing coy. You know he’s wondering why you’re at Spencer’s house, picking up the pieces, but you won’t be the one to bring it up.

“Why’d you ask Hotch for the week off, Y/n?”

Another sigh, “You know why, Derek. I just, I want to help him.”

“I know you do, Y/n, I know.”

He pauses for a moment, and you let the moment fill with silence.

“I know you care about him. We all care about him. But who is taking care of you?”

“I am. I can take care of him, and I can take care of me.”

“I know you can, but I don’t want you to get hurt, Y/n. Don’t let this be something that hurts you.”

“It won’t. I- You have to- Fuck, I’ll be fine. He’s not fine. I don’t care about me or any feelings that may get hurt right now. I’ll be fine.”

There’s another bear of silence, “Okay, Y/n. Just know you’re allowed to tap out.”

You try to think of anything else to say, but nothing comes, so you say your goodbyes.

You won’t need to tap out. You can take care of him and be good to him and ignore the other feelings you have. You can be good.

The call does make you think it’s time to push, to try harder, to help him get better. So, you approach him that day before bed, before he tucks himself into your arms and falls into a fretful sleep.

“Spencer?”

He takes a moment and then responds, “Yes?”

“You have to talk about it. I think that you need to talk about it. It doesn’t have to be to me but to someone.”

He’s quiet for a long time, and your breath is caught in your throat, waiting for him to say anything.

“I- I don’t want to,” his voice cracks while he says it.

“Spence, you can’t come back if you don’t. You can’t move forward if you don’t.”

“Maybe I don’t want to.”

A ringing echos in your ears.

“You don’t mean that. She- she would want you to keep going.”

Wrong thing to say.

“You don’t know anything about what she would want.”

He’s seething now, below the surface, but smoke has started to plume from his ears. Still, you don’t stop.

“Spencer, everyone knows that. No one would want you to put your life on hold.”

He speaks his next line through his teeth, “You don’t know anything, Y/n.”

You’ve never heard him sound so angry.

“Spencer-“

“No, just stop. You don’t know her. You don’t know me half as well as you think you do. You don’t know anything. I don’t even know why you’re here. I don’t want you here. You can't be what I need.”

The ringing in your ears is louder.

“Spencer, please. Just-“

“No!” His voice is raised now, bordering on a yell, “I don’t want you here. I want you out, Y/n.”

This has to be what shell shock feels like. The ringing, the tingle in your limbs, and the heat in your face. You don’t know how you are moving, but you are.

His voice is echoing in your head, or maybe he’s still talking, but you can’t tell either way. The only thing you can focus on is how Spencer sounded like he hates you and that Morgan was right about the hurt.

You spend the next day trying desperately to shut down the noise in your head. It doesn’t work. The day after is the same. And the days following that. You ignore calls when they come, you ignore the texts, but you can’t stop looking at your phone for a message from the man who fills your thoughts.

Spencer doesn’t call, obviously, and you have to sit with a pit in your stomach while you beg yourself to just get the fuck over it. Two years of reckoning with the severity of your love, months of watching him live happily without you, and it’s the three days you spent trying to help him feel incrementally better that floor you.

You feel like a dumb teenage girl with so much love and nothing to do with it. On top of everything, you feel selfish. Spencer lost the love of his life forever, and you’re nursing the worst heartbreak of your life because a boy will never want you and never has. Still, you send out prayers for him over and over. You hope you’ll see him in the BAU again, even if his eyes glaze over you. Hell, even if they look at you with hate the way they did two days ago. You just want him to function. You want him to be good and eventually be happy. You try to go to bed with soothing thoughts, but you end up with a mantra of his name.

You wake to your alarm and dress for work before you realize you aren’t actually supposed to go back yet. You never set a date to return. You wanted to be open as long as Spencer needed you. You’re supposed to be with him. You’re supposed to be helping and not tapping out. But you aren’t.

You have no reason not to return to the bullpen, so you do. You walk in and feel eyes on you. You wait for Morgan to call out to you, but he doesn’t, so you follow the feeling.

Your breath catches in your throat; it’s Spencer. He’s sitting at his desk, paperwork spread out, and he doesn’t look away from your gaze; he just holds it. His face is unreadable, and yours is definitely not, so you look away first. You don’t look up again until you reach Hotch’s office. You knock and hear him call out to come in.

“I’m back if that’s okay.”

He looks up at you, and you want to cry. You know he can read you. He has always been the best at it.

“Are you okay with that, Y/l/n?”

You lock eyes with him, “Yes, sir.”

It’s no use; he knows your tells and you aren’t being honest.

“Alright, conference room in five.”

Whatever he sees in your face, he ignores and takes you at your word, but there’s a warning in his tone. He knows when to let things go and when to push. More than that, though, he knows you’d never let something like this affect your work.

The first case back is in Maryland, and the one after is in Austin, and the next is in Philadelphia with The Replicator. The job takes you all over the country, and the cases blend together. You don’t speak to Spencer through all of it. You’re never partnered, never work together, you sit on opposite ends of the jet. You don’t even speak at Strauss’ funeral. It’s radio silent, and everyone notices it, but no one brings it up.

In that time, you allow yourself to slip away slightly. You don’t go out with the team, you see Pen at nearly half frequency, and basically, the only time you speak is on cases. It’s stupid and melodramatic, but you call it healing. Derek tries to reason with you, JJ sticks to you a bit more than usual, and Penelope calls you virtually whenever she can, but their efforts are mostly in vain. This is your way of protecting yourself. You feel like you have to isolate in order to improve, and you know, given time, you will come back to yourself.

Penelope’s insistence that you go to her Day of the Dead celebration breaks your distance.

“Y/n, please come. I know you aren’t going out, but you have to. I know you have people to honor, and I need you there.”

You sigh, “Whose going, Pen?”

“The team, which you are a part of, so you must be there.”

“I don’t think I can do that. I promise you I will celebrate with you. I’ll help you set up, just please don’t make me go.”

Penelope pauses, but the glint in her eye keys you into the fact that she is not interested in giving up.

“We miss you, Y/n. Everyone loves you and misses you. You’ve been living this stupid, isolated life, and it’s time for you to come back. You are not this person. I refuse to believe it. You’re coming, and that’s final.”

Maybe you don’t have the energy to argue, or maybe you know she’s right, but you agree to go.

The thought of seeing him makes your heart race, and the clock you keep glancing at makes it worse. Just a few more hours before you're trapped in a confined space (Pen’s beautiful home) with a man you haven’t spoken to in weeks.

You busy yourself with preparing. Lights are hung, food is made, and you make a trip to the store while Pen sets up her remembrance table. When everything is said and done, you can’t help but feel this is the most beautiful thing you’ve been a part of in a long time.

The first knock comes at 7:30 exactly, and it’s Hotch and Rossi. They are followed closely by Blake, then Derek and JJ. By 7:00, the atmosphere is light and loving, and you feel a bit of your anxiety let up as the minutes go by without Reid. But, eventually, the knock comes, of course it does, and you move into a corner as Spencer walks in. You feel a shift in energy, though you doubt it’s palpable for anyone else. Rossi is the first to make his way over to you, and his presence comforts you nearly immediately.

“How you doing, kid?” His voice is soft like he’s speaking to a scared rabbit.

“I’m better,” you say, and it’s about as honest as you can get. As much as you’d like to think he knows nothing about what’s gone on, you’re smarter than that. He’s the best profiler on the team, and he’s always known when someone was off with you. Even so, you are better than you were, even if you aren’t quite good, and you know he believes you.

There’s some idle conversation between you before he asks, “Do you want to talk about it?”

“Not tonight. I don’t know when, but I will. Eventually, I will.”

It’s good enough for him, and you move on easily, which surprises you.

Right before Pen gathers you all to present your photos, he says, “Sometimes we think we’ve seen the whole picture, but we miss a big part. People do things because they don’t want to be hurt, but those things hurt them more. Just, be open.”

You don’t quite understand what he means, but you hope you will.

Penelope presents the first picture, which shows her parents. JJ honors her sister, Derek, his dad, Hotch Haley, and Rossi, Hernandez; then it’s your turn. You place down a photo of your best friend. You hadn’t talked much about her, but you think of her daily. She passed a few years before you joined the BAU.

“I was lucky to have someone that hurt that much to lose.”

That’s all you say, but it’s enough for you, and it would be enough for her.

Spencer is last. He places down a picture of Tesla and a picture of Maeve. Your heart is heavy for everyone.

The night dwindles from there. Hotch and Rossi say their goodbyes, and Rossi gives you a knowing look as he leaves. You just smile. You stay for a few minutes after, but eventually, you move to leave as well.

You make it down Garcia’s porch before you feel a hand grab your arm. You turn, and it’s Spencer’s face you see.

“Would you- Do you think you could come over? Do you think we could talk?”

The feeling you have walking up to Spencer's apartment is similar to what you felt the last time. You’re incredibly anxious, but at least you know you’ll be let in this time.

The drive over was silent. Spencer had taken the metro to Penelope’s, so he rode with you. It wasn’t necessarily awkward. There was just an understanding that the car wasn’t the place to begin your conversation.

Now, as Spencer unlocked his door, it’s one of those rare moments you felt starved for words, and you know it’s because you’re scared you’ll say the wrong thing and face the same reaction that you did the last time you were in his home.

He leads you to his living room and motions for you to sit, and you do. The two of you are on opposite ends of his couch while you wait for him to say something.

His first words are airy and light, “Thank you for letting me talk to you.”

You look at him but remain silent, waiting for him to go on. All you can think about is why he wants to speak to you at all. The last time you spoke, he made it incredibly clear he did not want you in his life or around him at all.

Before you can think about it more and let your anger and sadness build, he speaks again, “I feel really stupid right now. I kind of feel stupid whenever I’m around you recently.”

He pauses momentarily before going on, “I’m so, so sorry, Y/n. About the last time we spoke. I’ve been thinking about it pretty constantly for the past few weeks.”

You open your mouth, unsure of what exactly to say, but you can’t get there before he’s off again.

“I’m not sure how to talk to you anymore. I don’t think I’ve known how to for a long time. I just, I need you to know how sorry I am for speaking to you like that.”

He takes a shakey breath but keeps going, “That wasn’t me, and that isn’t how I feel. I’m just unbelievably sorry, Y/n.”

He stops there, and you work to collect your thoughts.

“I know. A part of me knows, at least, that you didn’t mean it. I just wanted to be there for you, and hearing that made me- I just- I think it made me hate myself for wanting to be there.”

“I’m so sorry. I’m unbelievably sorry.”

“You didn’t talk to me for months, Spencer. I just don’t understand. I don’t understand why you let me in in the first place. I thought you hated me.”

He’s silent for a long minute.

“I never hated you, Y/n. I just stopped knowing how to act around you, and then I met Maeve. I fell so deep into it that I couldn’t talk to anyone about it. I- And I just started to feel like you didn’t want me to speak to you, so I didn’t. But, when you came here, after everything, I guess I just felt like you were the only person who would get it. You never, no one on the team ever treated me or talked to me how you did. I just wanted that.”

Tears had begun to well in your eyes now. A part of you gets what he means, at least about letting you in, but the other part is so confused as to why he stopped being comfortable around you.

“I don’t understand, Spencer. Why did you stop knowing how to be around me?”

There’s desperation in your voice that makes you sound like a stranger to yourself. Maybe you’re a stranger to everyone right now.

“I uh, I don’t really know.”

“That's not fair, Spence.”

You’re crying now. Just a little bit, but you can feel the wetness on your cheeks. You can see that you are by the look on his face. He looks broken, and you know it's a reflection of your own image.

You wipe your face, “Thank you for apologizing, Spencer. I just, there are parts of this all that I don’t understand, and if you can't explain them to me, I don’t think I ever will.”

“Y/n-,” he calls out your name like a prayer.

“It’s okay, Spence. You don’t have to say anything more. We talked, and things will go back to how they were eventually.”

“I’m so sorry, Y/n.”

You smile sadly as you get up to leave.

“I am, too, for what it's worth. For whatever I did to make things change in the first place.”

You leave it at that, and it takes everything in you not to look back as you leave his apartment.

Things do get easier after that. Not completely. You still love him, and it hurts, but it helps to know he doesn’t hate you. He talks to you some, cordial things, and you do the same. You're sure your teammates still sense something is off, but this works for you. Right now, it works. Getting over him, not loving him anymore, is going to take work, but eventually, you know that you won’t hurt anymore.

Shortly after you and him talked, you started going back out with your friends. Spencer joined periodically, but that was normal. Bars were never really his scene.

Tonight, everyone gathers at your local pub. Your last case was particularly grueling, and you all need a way to blow off some steam. It's fun, and you feel good, even with Spencer sitting across from you. You feel proud of yourself for getting to this point.

JJ and Penelope feed you drinks to try and get you to dance, and you let them. Tonight feels as good of a night as any to ‘get back out there’ as Pen says. So, you do. You dance with them, and you ward off the other cops and agents around you who try to pull you away from your group. You aren’t interested in that. Right now, you're just having an appropriate amount of fun for a woman 15 feet from her boss.

Time goes by quickly, and by the time you get back to the table, you, Derek, Penelope, and JJ remain. He tells you that Hotch, Rossi, Reid, and Alex left a few minutes before. The conversation between you flows for a while, up until the drinks loosen Penelope up enough to bring up what you were pretty sure the team designated a no-no topic.

“Y/n, you have to talk about it.”

You’re still laughing as something Derek said when you reply, “What?”

“You know what. You and Boy-Genius. What on Earth happened? You went from ice-cold to semi-friendly. None of us saw it coming.”

“Babygirl-,” Derek tries to stop her, but you cut him off.

“No, it’s okay. I have to talk about it at some point, and I think right now is the only time I’ll be tipsy enough to let you get it out of me.”

You're still laughing slightly, but the pit that's lived in your stomach for the past few months starts to rear its head.

“After your Day of the Dead party, he asked to talk to me. I went to his place, and he apologized. I don’t really understand what he said or what he meant, but I can’t be sad about him forever.”

Pen perks up a bit at that, “I knew that party would bring good things!”

You giggle a bit at her outburst, but then JJ asks, “What did he say?”

The faces around you all tune in at that. You know they don’t see this as gossip. They care about you both too much to trivialize it like that.

“He just said that he stopped knowing how to act around me, and he didn’t know why, but then he met Maeve, and I guess it didn’t matter so much after that. He was my best friend, and then he was nothing.”

JJ shares a glance with Derek and then speaks, “Oh, Y/n.”

“What?”

After a beat, Derek says, “He didn’t just not know how to act around you.”

Now you're confused, “What do you mean? I talked to him, that's what he said. He didn’t know why. I mean, he knows everything and didn’t know why he didn’t want to be around me anymore. How fucking stupid is that.”

You laugh again, but it does come off as genuine in the slightest.

“Y/n, he probably doesn’t really know why. At least not fully. For someone as smart as he is, the kid can be really stupid.”

“Stop being cryptic.”

Derek sighs but goes on, “Pretty girl, pretty boy was in love with you. Probably still is. He just didn’t think you’d ever feel the same.”

“No. That's not true.”

You look at the others around you, but their faces are serious.

“He loved Maeve. He loves Maeve. That, that doesn’t make any sense.”

It's JJ’s turn to talk now.

“He definitely did love Maeve, no one is denying that, but we all saw how he was around you. His whole relationship with her was safe. He couldn’t be hurt by her rejection every day because he had no way of seeing her. With you, he could.”

Your mind is moving a mile a minute, “Did he tell you guys this?”

Penelope puts her hand over yours and says, “He didn’t have to, love. We all say the way he looked at you and acted around you. The way he talked about you. That boy was head over heels.”

“Guys, I appreciate whatever you’re trying to do, but this isn’t real. Spencer doesn’t- this is not real.”

“Y/n, pause. Think about the way he acted around you, the things he said. Think about how Reid is.”

You hear what Derek said, but it all sounds faint like someone stuffed your ears with cotton while you weren't paying attention. All you can focus on are the different scenes running through your head, the scenes of your life with Spencer in it. How he memorized your coffee order and brought it for you every day, how he never shied away from your touch despite his aversion to contact, how he consistently went out of his way to protect you on the field. At his house after everything, the way he clung to you and wanted to be held. How he said in his own words, “You can't be what I need”; not “you aren’t,” but “you can’t.”

Your whole world is crashing down in this bar, and you can’t do anything to stop it.

“Y/n?”

JJ’s voice snaps you out of your spiral.

“Just go talk to him.”

You nod mutely, and you get up.

Everything in the last ten months of your life has led you to the exact spot you were when everything blew up in the first place: Spencer’s door.

This time, you aren't too worried about him not letting you in. If anything, it's the opposite. Him opening this door could open a hundred others, and you don’t quite know if you are ready for any of them. You sit there and sit there and sit there, trying to work up the courage to knock, though you aren’t sure it's there to begin with. Right as you're about to walk away and decide you’ll come back another day, his door swings open.

“Y/n?”

His face is lit up with shock, and you notice his hand that is not on the door is holding his pistol.

“What are you doing here?”

You don’t answer, “Why did you open the door?”

He sets his piece down on the entry table before responding, “I heard footsteps in the hall and saw they stopped here. I was anxious. 50.3% of home invasions happen between 8:00 pm and 7:00 am.” He cuts himself off there, “Y/n, why are you here?”

You didn’t pay attention to anything he said. All you could think about was the way his lips were moving and the way his eyes locked onto yours as he talked.

“Do you love me?”

That is not what you wanted to say.

His lips fall open as he takes in a sharp breath, “What?”

“Or I guess did you love me? Before everything? Because Derek and JJ and Pen, they all said that you loved me, and now I can’t think about anything else, Spencer.”

He doesn’t speak, but you don't really give him a chance to.

“I just, I know I sound crazy right now, but I feel fucking crazy. I keep going over everything in my head, and I have been, for the past year I have been, but now it’s all different. It's all different because they said that you loved me, but you didn’t think I’d feel the same way.”

Here, you do pause, but he still doesn’t say anything, so you go on before you can stop yourself.

“Because if that's true, Spencer, it's just- I did. I do. And if it's not, then please just tell me so I can stop feeling this way.”

He sounds resigned when he says, “Y/n,” and you feel like you know what that means.

“Fuck, I’m sorry. I don’t know why I'm doing this. You don’t have to say anything. Actually, please don’t say anything. I don't think I can hear it. Just pretend I never-”

He cuts off your ramble, “Y/n, stop.”

You draw your eyes from the floor, look up at him, and find something in his gaze you have never seen before. He doesn’t say anything, just stares at you, and it takes everything you have not to look away. His hand raises to cup your jaw, and your skin lights on fire. Before you can process what he’s doing, you feel his lips press against yours, and something clicks. At first, his touch is light, like he’s giving you the chance to pull away. But, when he grasps that you won’t, he presses himself to you harder, and all you can think about is how nothing has ever felt so right.

His lips move against yours, and you don’t know how you're managing to reciprocate because it feels like everything in your body has gone fuzzy. The kiss is by no means long, but it feels like it lasts forever, and by the time he pulls away, you’re breathless.

His forehead stays connected to yours, and he whispers, “I do, Y/n, love you. I have.”

You don’t feel the tears on your cheeks until he’s wiping them away.

“Oh, Y/n.”

“Did you know? That you did? Is that why…”

You trail off, hoping he’ll pick up on what you're asking, and he does.

“I didn’t at first, or I didn’t realize I was falling in love with you until it happened. I got scared, so I ran. I just never thought that you could feel the same or that I was hurting you. I didn’t realize that. I just thought I was doing what was best for us. I felt guilty for being in love with my best friend.”

“And Maeve?”

“I loved Maeve. I’ll always have love for her. I was trying to move on, and I thought I could eventually be with her and be around you without it hurting. I wish I would have told you this before.”

“You’re telling me now. That's enough.”

This time, it's you who pushes your lips to meet his. Your arms snake around his neck, and his fall to your waist. You follow when he pulls you into his apartment and closes the door. There is still pain on both sides, but you can feel it dissipating as you cling to each other. You’re just two broken people who have finally found a way to each other.

This kiss is different, hungrier. Neither of you pulls away for longer than a few seconds as you navigate your way from his entryway to his couch. Every touch is desperate like you're searching for something you never knew existed until now. His hands pull you closer and closer until he's pulling you on top of him, and each of your legs rests on opposite sides of his hips.

Your lips break from his for a moment, “What do you want, Spence?”

His reply is instant, “You.”

From there, things move faster. Your hands unbutton his shirt and push it from his shoulders while he undoes your pants. There are moments of awkwardness that come with exploring another for the first time, but it feels good. His hands trace over your hips and push further until you're left on top of him in only your underwear and bra. He takes you in like you are something to be marveled at, and you know your eyes reflect the same adoration.

You raise yourself off of him and work to get him in the same state of undress as you, and when you position yourself on top of him, you feel his length press against your center. The two thin layers of fabric do little to hinder the intensity as you rock into him. He lets out quiet moans at the action as his lips trace down your neck and over your collarbone.

His breath ghosts over you and makes you shiver when he asks, “Can I touch you?”

“Please.”

His hand moves between the two of you, and his fingers find your clit easily, rubbing circles over the fabric of your panties. You pant his name against his lips at the action. You feel like your whole body is lit up, and under any other circumstance, you'd feel embarrassed at how worked up you are, but you can’t seem to care.

After a few moments, he lifts you up and carries you to his bedroom. From there, he positions you below him on the bed, removing your remaining clothes in the same motion. The new setup lets you grip him, and he feels big in your hand. His fingers resume their previous assault before dipping down into you. You cry out at the feeling of him inside you, slowly pushing in and out, finding a spot that makes your legs start to shake. He’s relentless in his pursuit and all you can muster up the energy to say is his name.

“You’re so beautiful, Y/n.”

It's somewhere between a whimper and a whisper, but the sound of his voice causes you to clench around his fingers.

He picks up on this, of course he does, and quickens his pace as he coos at you.

“So pretty like this. I’m so lucky.”

You’re embarrassingly close already, so when he moves his thumb over your clit to rub circles as he fucks into you with his fingers, you come undone almost instantly with a warning and cry of his name. He works you through your orgasm, all while whispering praise in your ear. Once you come down from your high, you start to push his boxers down his legs, but he stops you before you can fully.

“We don’t have to do anything more, Y/n. I liked just making you feel good.”

“I want more. I want to feel you if you want that too.”

“Of course I do. I just don’t want you to regret anything.”

“I couldn’t regret this, Spencer. I love you. I want all of you.”

It's the first time you’ve actually said those three words to him, and it feels so fucking good to say.

“I love you, too. God, so much.”

With that, he positions himself back on top of you, running his fingers over your slit gently before gripping himself.

“Do you have a condom?”

“I might somewhere, but I have an IUD, and I’m clean. I can try to find one if you’re more comfortable with that?”

“IUDs have a failure rate of around .05% and are largely considered the most effective form of birth control, so uh, as long as you're okay with it, I am.”

You smile to yourself at his statistic but nod, “I want to feel you, Spencer.”

He returns your smile before rubbing his length over your entrance a few times and slowly pushing himself into you just slightly. He teases you, or maybe himself, for a moment before fully entering you. You push your hips up to meet his, and feeling him in his entirety makes your jaw fall open. He’s big, and you feel unbelievably full.

He waits a moment for you to adjust before he starts to develop a rhythm. His hands are everywhere, but his eyes are focused solely on your face like he doesn’t want to miss a moment of your reaction to him inside of you. To be fair, you are probably putting on a good show. Every movement he makes hits you in exactly the right spot, and you don’t think you could be louder if you tried. You can feel the leg he’s not holding up against his shoulder shake against the bed. Your first orgasm has made way for your second to be incredibly close.

“Spencer, please.”

You’re crying out, desperate for a little more to push you over the edge.

“What do you need, baby?” His voice is tight like he’s not far himself, and it sounds better than anything you’ve ever heard.

“Harder. Please, harder.”

He takes your direction immediately, rubbing circles on your clit with one hand while he thrusts into you with a bruising force. He’s fucking you like he wants you to remember the feeling long after he stops, and you know that you will. Everything about it is overwhelming: his smell, his pace, his eyes. You are covered in him, and he is covered in you.

After a moment, the hand he had on your stomach trails up to grasp lightly at your throat, and you fall into feeling. You can’t warn him that you're about to come before you do. The feeling is white hot. Bigger than your first, and the fact that you're coming on him sends you into overdrive. You can feel his hips falter for a moment, but you're lost in a daze, crying out his name.

He pumps into you a few more times before he follows suit. He pulls out, and you feel stripes of his come paint your cunt and lower stomach as he finishes with a moan of your name.

He falls next to you on the bed, and it takes you both a few moments to collect yourselves and catch your breath.

Once you do, the only thing you can think to say is, “I love you.”

It feels like those are the only words circling around in your head at the moment. Some mixture of his name and that declaration. While you know you each said it before, that your profession was the exigence of the sex you just had, it feels uniquely vulnerable to say now. It’s like the moment you just had together could have changed things or made him realize that he doesn’t actually love you after all.

That shoe doesn’t drop, though. Instead, you hear the three words echoed back to you by a man who, 6 hours ago, you thought would never, ever say them.

You turn to face him, and the love on his face feels like it could knock you out. He’s looking at you and smiling in a way you haven't seen in a long time.

“Will you let me clean you up?”

You know that part of the reason he’s asking has something to do with the likelihood of bacteria growth or something like that, but you think it's mainly that he wants to take care of you. Him wetting a rag and running it over you feels intimate in a different way, in an excruciatingly gentle way. Personal in a way that makes you feel like nothing between you could ever be wrong again, and maybe that's naive to think, but you feel hopeful regardless.

Once he finishes, he takes his space back next to you in the bed. This time, he pulls you into his arms, and it's different than it was all those months ago. This time, you know that he won’t push you away and that you won't hurt yourself by being next to him. This time, you just tuck yourself into him, and you let him whisper sweet nothings into your ear as you begin to drift off. This time, it feels like peace.

The following day, you wake up to Spencer still next to you, looking incredibly soft in the early morning light. You search for a moment to find your phone in the piles of clothes and are greeted with a text from Pen.

How did it go????

You smile before turning your phone off and climbing back into bed next to the man you love. It couldn’t have gone better.

all done! yay!!!

i hope you guys love it!! i’m not 100% happy with the ending but i’ve been writing this for so long and just needed to be done.

this is my first time writing angst on here and my longest fic, so PLEASE tell me what you think! all (nice) feedback is welcome and i love to hear from you guys!! :)

#spencer reid #spencer reid fanfic #spencer reid fanfiction #spencer reid x reader #criminal minds #criminal minds smut #fic rec #spencer reid smut #spencer reid x y/n #spencer reid angst #spencer reid x you #criminal minds fanfiction #fanfiction #friends to lovers #friends to enemies to lovers #spencer reid fluff #spencer reid fic rec

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sunderwight · 5 months ago

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SV fic where Shen Yuan transmigrates into the former sect leader, Yue Qingyuan's shizun, right before Yue Qi shows up at the selection trials.

Shen Yuan is not sure why he's in one of his all-time hate-reads, let alone why he's gone so far back before the story actually begins (his system appears to be malfunctioning? something about an error and emergency backup...?), but he's making the most of it. This despite the fact that being a sect leader is a much more prestigious and political role than he likes.

But Shen Yuan is, at heart, actually a pretty good teacher, and he's spent enough time witnessing administrative work secondhand that he can competently tackle most of his duties. Whatever he can't handle, luckily there are other masters on Qiong Ding who always seem eager to curry favor by volunteering at the least hint that they should. Apparently his predecessor was known for being kind of cold-blooded and ruthless. (Shen Yuan gets checked for possession and it's concluded behind his back that he most have lost some of his memories, again, but also everyone kinda prefers this version anyway, again.)

But, so, he picks Yue Qi at the trials without even realizing at first who he's selecting, but just because that kid seems really determined to get in and clearly has been through it. Reminds him of Luo Binghe. Even when he puts it all together, all he feels mostly is kind of bad about it? He never thought Yue Qingyuan was sufficiently villainous to merit his end, even though he didn't blame Binghe for it either. He was always a mystery, an apparently kind person who nevertheless had some inexplicable fondness for the scum villain, turned a blind eye towards his abuses, and got dragged down with him. Shen Yuan feels even worse when he actually gets to know his solemn, smiling, secretive little disciple.

Yue Qi is very determined to advance, and as quickly as possible. Shen Yuan admonishes him. Obviously this kid has a protagonist-like aura and a similar drive to get places quickly, but you can't speedrun your disciple era, Mr. Future Sect Leader! There's no montage mode! Most of his attempts at intervening meet a brick wall that is Yue Qi's impenetrable smile and polite deference if he even hints at displeasure (this kid's gonna make a great politician one day), but Shen Yuan changes tactics and starts manufacturing excuses for breaks, taking Yue Qi on him with trips off the mountain and finding reasons to stop at local festivals and hot springs and etc. He can tell something's off with the quality of frustration that his disciple sometimes expresses, with how there's fear to it, but he's at a loss for the cause and it's difficult to get Yue Qi to talk. Despite appearances, he's actually very distrustful of adults.

When Yue Qi asks to claim his sword early, Shen Yuan says no. He remember how reputedly powerful Xuan Su was, and his disciple definitely needs a stronger base if he's going to pull a sword of that caliber. But he suspects this won't go over well, and when he catches Yue Qi sneaking off to Wan Jian Peak on his own, his disciple finally breaks down and admits that he needs to get strong in order to save his most important person.

Shen Yuan is moved. The way Yue Qi speaks, he's certain this person is a young maiden whom his student has fallen in love with. Truly, the sect leader was so very similar to Luo Binghe at heart! He must have failed in the original story, and that contributed to his difficulties and sorrows later on. Of course Shen Yuan will help him rescue his sweetheart!

Even if his sweetheart is... surprisingly butch? And is a slave owned by the Qiu family, and, wait a second, that name is kind of familiar... oh.

Oh dear.

Shen Yuan is internally screaming even as he helps buy Xiao Jiu out of bondage, even as he gives Yue Qi money to get his newly rescued friend all cleaned up and suitably dressed for the trip back to Cang Qiong, even as he buys the boys tanghulu for a treat, even as the System cheerfully informs him that his new quest is to get Xiao Jiu accepted onto Qing Jing Peak, even as Yue Qi tears up for the first time when he thanks him for helping.

He can only get to sleep that night by consoling himself with the knowledge that his generation is going to retire well before Luo Binghe and The Plot actually show up.

The System: (〜￣▽￣)〜

5 Years Later:

Huan Hua Palace Master: Sect Leader, we need your help! A terrible Heavenly Demon has come to threaten the whole of human society!

Shen Yuan: That's not possible. He isn't even born yet.

HHP Master: What?

Shen Yuan: What?

#svsss #scum villain's self saving system #scum villain #shen yuan #qijiu

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fakeuwus · 5 months ago

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MANEATER | SIM JAEYUN (M)

PAIRING: virgin!jake x yn (femreader)

SYNOPSIS: in which jake is tired of being a virgin and you're asked to help him out.

WARNINGS: smut so MDNI! vrignity loss, oral (m and f receiving), unprotected sex (be safe out there), creampie, riding, multiple orgasms, etc. cursing, words like slut/whore, BARELY PROOFREAD

WC: 5k, lowercase intended

MESSAGE FROM NIC: here it finally is!! (sorry for the delay) my first piece of smut,,, hope it's what everyone imagined 😁 (also tysm for 2k notes on the teaser ahh!!) big thank u to my stella, @karinasbaby for encouraging this fic, one of my biggest supporters ilysm. pls be kind as this is something new for me BUT feedback is super appreciated, tell me what u liked and didn't like! (respectfully) also reblogs would be nice as well so feel free to drop one. love u guys sm 🫶🏼

jake sim was a virgin. a pitiful, pitiful virgin. and it’s not like he was ugly. not even close to that. jake was an attractive guy, easy on the eyes. and his flirting? a real smooth talker he was.

it was as if 2000s chad michael murray possessed his very soul every single time he would chat up a girl at a party or in class.

so why couldn't he ever close the deal? how did he find himself in a steamy makeout session one second and then the next the girl is storming out of the room in disgust. every. single. time.

oh yea, because he was a fucking virgin. a pitiful, pitiful virgin.

it seemed like girls these days wanted a man in charge. someone who could help them live out their fifty shades of grey fantasies. jake would like to think he could do that for them but how could he ever learn if no one wanted to give him the time of day? what happened to the girls that would spread their legs for anything and anyone?

all jake needed was one chance. one chance to stick his dick in a hole and he can move on with his life.

his friends didn't make it any better either. he was getting tired of hearing all about their wild sexcapades every week and having nothing to contribute to the conversation.

but they don’t intentionally leave him out or make him feel bad about his lack of experience. they even try getting him with their past hookups because you know, sharing is caring right?

“dude no way you fumbled sora. she’s a real slut i was so sure she would let you hit,” sunghoon says as he’s unwrapping his sandwich then taking a bite. “bro i didn't fumble anything. it's the same shit every time, once i tell them im a virgin they dip,” jake responds while he steals sunghoon’s sandwich and takes a bite for himself.

sunghoon doesn't even argue, his best friend is clearly in distress and is need of some food. “she started ranting about how she doesnt “do” virgins because they get attached and she thinks im gonna become obsessed with her or something.”

“why do you even tell them you’re a virgin in the first place? if that's the issue why even say anything at all?” heeseung questions with a mouth full of the same sandwich that somehow now ended up in his hands.

“because if he cums in .2 seconds then the girls are gonna think he’s a bad fuck. there's no winning here.” jake nods in agreement with jay's statement as he watches jay snatch the sandwich from heeseung and finish it off.

this is what is so beautiful about their friendship. they share everything with each other, the main things being girls and food. unfortunately for jake, bites of food is all he gets.

��-----------------

“oh fuck!” jakes pants while bucking his hips forward. vision blurry, drool pooling around the corner of his mouth. he genuinely feels like his soul is leaving his body and he wasn’t sure this was even real life anymore. to ground himself and bring him back to reality, he tries looking around the room to find something to distract him.

he doesn’t want to cum embarrassingly fast and he does NOT want to be seen as a bad fuck. out of the corner of his eye he spots a baby yoda squishmallow in the corner of the room, its sparkly eyes watching jake get his dick sucked for the first time.

it’s kind of weird but he finds comfort in the plushie and focuses on it to keep him from fucking exploding.

now you might be wondering how he got here. in a hot girl’s room getting what he swears is the best head in his life (not that he has anything to compare it to.) the answer is jay, his best friend in the entire world who he now owes his first born to.

“her name’s yn. just text her and ask when she wants to meet. i told her you were a virgin already so don’t worry about that,” jay explains as he’s scrolling through your profile showing jake what you look like.

silky, flowy hair, curves to die for. to say you’re gorgeous would be an understatement. the whole ordeal seemed too good to be true.

“she wants to fuck me? even after hearing i’m a virgin?” jake asks after grabbing his milk tea from the counter and walking towards a table.

jay simply nods and throws a look towards sunghoon, signaling him to explain the rest as they all take a seat. “yea that’s kind of her thing. she loves virgins. like, her body count consists of only virgins.”

jake was perplexed by the situation. surely he’d hear about a beautiful woman who only drops her panties for inexperienced guys roaming their campus.

heeseung then speaks up, as if reading jake’s mind, “she goes to the college in the next town over. around a 20 minute drive.” before continuing his sentence he shifts his eyes towards jay and sunghoon. eyeballs darting back and forth.

some unspoken dialogue is happening between the three as they sip their sweet drinks and jake just has to sit there and watch. minutes go by and jay clears his throat and sighs, finally breaking the silence.

“she uh, actually took all of our virginities back in high school. that’s how we know her.”

pause. the fuck? he knew his friends all have gotten their dicks wet for the same girl before but at the same time? jake couldn’t believe what he was hearing. i mean, he did only just meet them three years ago, whatever they were up to before then he can’t judge.

he supposes desperate times call for desperate measures, and jake is sure he would’ve ended up in the same situation soon if they weren’t handing you on a silver platter to him.

“so… you guys had a foursome for your first times??”

heeseung instantly chokes on his boba as jake’s arm receives a punch from jay. a faint giggle is heard from sunghoon, “this bitch is choking on some balls.”

ignoring heeseung’s dramatics jay clarifies, “no you idiot, she took all of our virginities separately. we weren’t as desperate as you were.”

“and like, that pussy is so heavenly. i’d be pissed having to share her with another guy at the same time.”

“roger that, brother.”

jake looks towards the two, sunghoon rubbing heeseung’s back trying to calm him down from his almost near death over some balls.

“care to elaborate?”

“man why do you think we’re all sex crazed freaks? her pussy’s got some voodoo magic in it or something. our manhood didn’t begin when we watched porn for the first time together, it started with her,” jay pauses and shifts in his seat, slight discomfort in his lower region.

he looks up and pinches his nose, “fuck i’m getting hard just thinking about it.” sneaking a peek at jay’s lower half, jake can see his friend chubbing it up in his pants. nothing he’s never seen before honestly.

but what he hadn't seen before was how his friends were reminiscing so hard on a hook up the way they were right now. and the fact that their origin story of discovering their high libidos is all because of you? he was scared shitless of what he was about to get himself into.

-------------------

fast forward to some exchanged texts between you guys, jake found himself in your room with his pants around his ankles getting the life sucked out of him.

he quickly discovered you were very straightforward and to the point, immediately sending him your apartment address and what time to show up.

jake couldn’t argue though, all this talk about how you were gonna “change his life” and shit got him real worked up. he appreciated the fact that you skipped the small talk and went straight for his dick.

upon arriving and stepping into your living space, your lips smashed onto his and he was pushed down onto the bed. no hi, no hello. just your lucious, full lips swapping spit with his.

his hands instinctively flew to your waist, his digits gripping your plush skin as you straddle him. jake felt so in his element in the moment. making out? this is where he excels. he could do this all day if he could.

but he was here on a mission and he’ll be damned if he leaves without fucking you. or you fucking him. he was honestly down for whatever. you could ask to peg him and he would say yes.

you can sense his impatience, his face twisting in pleasure trying to savor every moment while the cogs are turning in his head, awaiting your next move. every squeeze he gave signaled that he wanted to get things moving.

you make your way down his body, peppering kisses any and everywhere leaving his skin burning. jake couldn’t believe what was about to happen.

in less than a minute he was about to get his first blowjob ever. what does he do? where do his hands go? what if he chokes you? what if he passes out from the stimulation?

before he can think of anymore what to do’s and what if’s, your mouth is on his dick and jake is seeing stars, figuratively and literally. he takes note of the little ones taped to your ceiling and thinks it’s cute.

the pink walls and plushies surrounding the two of you is such a stark contrast to your personality, or what little jake knows of you. but hey, he likes a woman with some duality to her.

“you can put your hands in my hair.”

jake finally takes a look down at you. pupils blown out, lips a bit swollen from all the sucking. you looked so, so pretty like this. he can only imagine what you look like with his cock in you.

trembling hands grab at your hair, slightly pushing you further down and a gagging noise emerges from the back of your throat. oh shit. your nose is practically meeting his pelvic bone and you aren’t letting up.

fuck it, jake thinks to himself. he was done with being patient. he starts fucking up into your mouth relentlessly, chasing the orgasm he was delaying. and you just let him.

you’re merely a hole for him in this moment and you could care less. his dick may be average in size but the girthiness of it was so delicious, you couldn’t get enough.

to make sure he reaches his high, you reach for his balls and start playing with them. his erratic thrusts combined with you squeezing his genitals he twitches in your mouth and his cum is shooting out, pooling out the sides of your lips.

and you don’t stop there. you keep going and going and jake actually feels like he’s going to pass out. “okay, okay please please!” you swallow everything he gave you and finally let him go with a pop to come up for air.

you get up and see him lying there on your bed, unmoving. eyes closed and mouth agape barely taking breaths. one might think he’s dead but this was typical.

once a guy gets to cum in a girl’s mouth for the first time they don’t know what to do with themselves. nudging him with your knee he breaks out of his trance with a lopsided smile adorning his face. god he’s adorable.

before you can suggest a break he immediately grabs you by the hips and flips you onto your back. your shorts go flying onto the floor behind him and he spreads your legs wide to prop them onto his shoulders.

his tongue immediately attaches to your clit and he starts licking you all over. slurping and sucking, as if this was his last meal on earth. he was desperate to get you to cum the way you made him and it was showing.

jake’s eating you out a little too expertly to your liking, as if he’s done this a million times. you won’t judge if he has, you’re literally the last person to judge someone’s sexual history but how is he still a virgin if he eats pussy this good?

he must’ve been met with horrible women who just used him for his mouth and left him dry. you wouldn’t do that to him though, poor guy doesn’t deserve that.

he inserts two fingers into your hole while his mouth was still working your clit. jesus christ. you didn’t notice before but his fingers were so slender and long, reaching places your own didn’t. “am i doing okay? kind of my first time.”

oh? so this was his first time eating pussy. you simply give him a nod of approval, not being able to utter a word as he dives right back in.

in all of your sexual encounters, never has there been a guy so willing to return the favor. and the fact that you didn’t even have to ask? where the fuck did jay find a guy like this? was he aware his friend was a fucking certified munch?

determined to make sure you cum, jake inserts another finger and moves his fingers in an upward motion, trying to find your spot. at least that’s what wikihow told him how to do it.

the sound of your moans and the taste of your pussy on his tongue simply feel amazing and he feels like he could come alone like this. at this point you’re panting and riding his fingers and god it’s so hot. you’re so hot.

jake finds himself humping into the mattress, trying to aid his painful hard on he’s grown since going down on you.

his wrist begins to ache with how fast he’s pumping into you but he doesn’t give a fuck, he’ll do anything to see what you look like when you reach your high.

“oh god, i’m, i’m- ahhh!” you come undone onto his mouth and hand, lips forming an o shape with the most pornographic moan he’s ever heard and he silently releases his load along with you onto the bed.

jake makes sure every single drop of your delicious juices are all licked up, driving your oversensitivity.

“so? how was i?”

you take a look at his annoyingly cute face and he’s licking all over his fingers like a lollipop. cute. gaining some of your composure, your eyes spot a wet spot on your sheets.

“wait, did you…”

“oh. sorry about that. i couldn’t help it.” jake explains with a sheepish smile and a scratch behind his head. not only is this guy a munch but he came untouched while tongue fucking you. you weren’t even sure guys like him existed, like at all.

without speaking another word, you grab the back of his neck and smash your lips onto his. tasting yourself on him has you wet all over again and you both begin to undress each other.

you detach yourself to take your shirt off and he pauses to fully look at you, drinking in every inch of your body. hands grab at your boobs and he pinches a nipple, a small moan escaping your mouth.

your body was literally to die for, the pictures on your profile barely doing you justice. and to finally be able to feel all around your curves and give your boods and ass tight squeezes was a dream come true for jake.

(he may or may not have been jerking off to the few posts you have up, counting down the days of you guys finally meeting but you didn’t have to know that)

you also took a moment to admire his body. to say jake was sculpted like a fucking greek god was an understatement, sporting a six pack and biceps to die for. veins running all over his arms and hands.

deciding it’s finally time to do the deed, you switch positions and motion for him to lay on his back. “are you ready?”

“wait! what about a condom?”

“i’m clean and i know you are so…”

“right.”

you throw your legs over his waist, now straddling him with your vagina inches from his cock. “okay, take deep breaths. i’m gonna slowly go down alright?”

jake throws a thumbs up and eagerly nods. in a moment like this he doesn’t fail to be endearing. you could literally just eat him up with how cute he was. your pussy was about to anyway.

you lace your fingers with his and slowly lower yourself onto him. there’s some intimacy with your actions and jake finds comfort in your eyes, looking at him adoringly.

it was finally fucking happening and jake couldn’t believe it. he was about to become a man. and the fact that it was you taking his virginity, a gorgeous woman who doesn’t care that he’s inexperienced and lets him hit it raw. it's really all he can ask for.

once your walls are wrapped around his tip, jake’s a goner. the little sweet moment you two shared is thrown out the window and he starts bucking his hips up into you, hard and fast.

his hands find purchase on your hips and he’s gripping them so hard you're sure there will be bruises tomorrow. you wanted to start out slow as it is his first time but it seems his thrusting says otherwise.

you press your hands against his chest and begin to move rhythmically in sync with him. jake’s eyes immediately roll back and his breathing quickens.

his hands fall to his side and he lays lifeless beneath you, letting you take full control.

all he could do was stare at the spot where his dick entered you and it was making him even more hornier. he couldn’t tell where he ended and you began.

your wetness didn’t help anything either. the squelching sounds indicated that you were very much enjoying this as much as he was.

“fuck you feel so good baby,” jake moans. the pet name that slips past his lips and it doesn’t go unnoticed but you also don’t question it.

for some reason the simple word made your heart jump. guys always called things like babe or even whore when they really let loose.

those never got to your head, you know they couldn’t really control themselves in the moment and you let them have their fun.

but jake has been nothing but kind to you this whole time, like he knew you were doing him a service and not the other way around.

this only fueled your desire to ensure that his sure first time exceeded his expectations so upped your menstrations. you quickly changed your pace to grind forward, backwards, and in circles making sure his dick felt every inch of you.

jake’s mind was reeling, his breath caught in his throat. he feels as if his dick was about to fall off with the way you were moving.

your body leans forward and you begin to kiss at his neck, leaving hickeys everywhere. your hot breath near his ear sends him into overdrive, must be a sensitive spot of his he never knew he had, but also how could he have known?

his hands that were once gripping the sheets meet your ass and he starts to guide you up and down his cock. you both were about to reach your climaxes, your pussy clenching with every move.

“i’m- where? fuck! where do i cum?”

“inside. cum inside me please.”

inside?? his first time cumming from sex and you were gonna let him do it inside of you? jake swears you couldn’t be any more perfect than you are right now.

you knew you threw him for a loop and honestly yourself as well. pushing these thoughts towards the back of your head you start riding him aggressively, even faster than before. “fuck, jake i’m cumming!”

“me too baby oh my god!”

and there was that damn pet name again. it makes your heart leap out of your chest and sends you over the edge.

the knot in your stomach snaps and jake follows shortly after, his load shooting into you. it pools out of you and you don’t hesitate to swipe some up with a delicate finger and bring it to your mouth, mirroring his actions from earlier.

your eyes meet his fucked out ones and you smile down at him, admiring the masterpiece of lovebites you left all over him. his vision was a bit blurry but he catches the way your lips curled upward, flashing your pearly whites.

jake finds himself instantly becoming hard again, call him easy but when a pretty girl is smiling at him like that after fucking him, can you really blame him?

you move yourself off of him and jake was fully expecting you to kick him out now but instead you position yourself on all fours, your ass in the air inviting him in.

“fuck. you’re into anal?”

you turn your head sharply to look at him over your shoulder, raising an eyebrow to question what he just said. the look you give him says it all and jake takes the hint and positions himself behind you.

“can we try anal next time though?”

an exasperated sigh leaves your lips and you reach over to grab his dick, inserting him into you. “umph! okay sorry.”

upon entering your pussy, jake relishes in the feeling of it. being inside your heat again leaves him breathless for the nth time today.

in and out. in and out. he tries to match his breathing with his gradual strokes. his member is extra sensitive right now and he’s trying not to lose himself. the impatience he had earlier has now moved onto you so you decide to take matters into your own hands and start fucking back into him.

your ass is now meeting his hips and the sound of skin slapping echoes in your room along with your moans. jake’s body is flailing from the sudden impact but he grounds his hands around your waist and grips the shit out of you.

he notices bruises forming on your skin but he can’t for the life of him let go. oops. he’ll do his best to remember to apologize for them tomorrow.

when there’s a good pace between the two of you, you fling yourself upward, back meeting his chest and the new angle has him reaching spots he didn’t before.

you take one of his strong arms and place it around your neck, having him choke you as you ride him like there’s no tomorrow. jake’s brain begins to turn to mush and he feels like he’s even more turned on at the revelation of one of your kinks.

and at this point you’re fucking onto him so hard, so good, he didn’t want it to end. “shit. shit. i love your pussy so much baby.” jake whines into your ear, meaning every word he said.

is it crazy to say you love someone upon meeting them for the first time? well, their pussy. yea. maybe. but who gives a fuck.

he was a man possessed by you, by your pussy. in this moment he truly believed there was some voodoo magic going on down there and he was blessed to be experiencing it.

you clench at his words, and your heart flips once more, prompting you to draw him closer to you (if that was even remotely possible)

the closeness of your bodies creates another intimate moment shared, kisses stolen from one another, hands tangled in his hair.

“i’m close,” he whispers in your ear, his breath leaving tingles down your spine. the hushed whispers you exchange contrast the sporadic thrusting that’s happening.

determined to reach your second high of the day, you push jake onto his back and settle yourself onto your knees, continuing to bounce up and down on his cock.

“yea just like that baby, shit shit shit i’m cumming, i’m cumming!”

jake opens his eyes to watch the scene unfold before him and god was it something. your back arches as you take his cum in you once more and your screams fill his ears, signaling you orgasmed right after him.

this moment alone is better than porn itself, and jake savors every bit of it. there’s absolutely no way he can even bring himself to type “nsfw” in his twitter search bar ever again after this.

you hover yourself over him leaving just the tip inside before sliding right back down, pushing his seed back in while it gushes around his cock leaving jake wanting, no needing, a third round with you.

but to his dismay you roll yourself off of his body, landing on the mattress next to him.

“so… how do you feel?”

he releases a long exhale he didn’t know he was holding, “fantastic. 10/10 experience. would do it again.” you simply giggle at his response with a shake of your head, getting up to gather your clothes.

“wait! um, could we do this again?”

you playfully roll your eyes at him, leaving his question unanswered as you begin to dress yourself.

—-----------------

sat in his computer chair, jake is finding it difficult to finish this stupid ethics assignment. how is he supposed to argue about the death penalty when you straight up almost murdered him with your pussy less than 2 hours ago?

he’s sure his professor wouldn’t appreciate if he wrote that he doesn’t give a fuck about someone serving their punishment if the culprit was you, but honestly speaking he’d let you get away with just about anything. you were an angel sent from above to him who could do no wrong.

the way your soft lips wrapped around his cock while your innocent (not) eyes bored into his soul. the way you licked and kissed every single inch of his body, leaving nothing left untouched. and god, the way you worked his dick? how was he supposed to move on from you??

you were an insatiable, sex-crazed goddess. a once in a lifetime experience he was so grateful to have.

his thoughts are interrupted by a loud knocking at his door. two seconds later, jay trails into jake’s room followed by dumb and dumber, all of them having a snug look on their faces.

they make themselves comfortable before they get right into the interrogation. jay leans against the desk, sunghoon sits in the bean bag situated in the corner, and heeseung sprawls himself across the bed.

“so virgin, how was it?”

“wasn’t i right about her pussy?”

“where did she make you cum?”

eyes rolling in the back of his head, jake takes a deep sigh before answering their questions. “one, i’m not a virgin anymore so stop calling me that. two, it was absolutely fucking amazing. literally would give up heaven for it. and three, she had me cum in her. twice.”

heeseung shoots up from his position, jaw dropped and eyes wide. “you came in her twice?!” the boys all share a bewildered expression on their faces, dramatic as always.

jake just shrugs at them, what? didn’t you usually let guys cum in you like the freak you were?

jay slaps his hands down on jake’s shoulders, aggressively turning the computer chair towards him. “jake. buddy. yn has two rules.”

sunghoon suddenly appears on jay’s left, “one. you can’t cum in her. you can cum anywhere BUT inside of her.”

heeseung follows and is now on jay’s right side, “and two. she doesn’t repeat fuck.”

immediately following this revelation there’s silence. complete and utter silence. the gazes they hold are intense and uninviting. as if they truly couldn’t believe you let their best friend who’s never felt the touch of a woman break one of your rules.

their eyes say it all, they love jake to death and are happy for him, like seriously happy and relieved he’s finally entered manhood. but really? none of them got to do what he did? what was so special about him?

you don’t even know the answer to those questions yourself. maybe it was the puppy eyes or his whiny moans that made you feel like you had him in the palm of your hands.

his eagerness to pleasure you but to also receive reminded you of the sole purpose of why you only go for virgins. they made you feel wanted while also letting you be in charge. call it selfishness but why can’t a girl have the best of both worlds?

and you’d never admit it, but jake was one of the best fucks you’ve had in a while. he never tried to be someone he wasn’t, just authentically himself. a pitiful, pitiful virgin. and he was proud of it.

it was refreshing to fuck someone who didn’t have some sort of ego right after you were done with them. immediately bragging to everyone what you two did and acting like they could pull any girl as if you weren’t doing charity work for most of them.

with all of this in mind, of course you let him cum in you. he was doing so well for you, how could you not reward him? had to let him do it twice to drive it home.

and seriously, what kind of guy gives you a tender, sweet goodbye kiss and thanks you for defiling him? you didn’t regret your decisions with him but they were definitely scaring you.

never have you ever been this intimate with a guy, but jake was different. you felt it. and what you did next didn’t scare you as much as your recent choices with him.

*ping!*

the staredown between jake and his friends comes to a halt and he digs his phone out of his pocket to check it. sliding up, he sees the message appear on his screen:

you: are you free tomorrow?

he glances at his friends’ expectant eyes and throws them a smirk. looks like he gets to break that second rule of yours.

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#nic's library ⋆ ˚｡⋆୨୧˚#fakeuwus #fic: maneater #jake smut #sim jaeyun smut #enhypen smut #jake x reader #enhypen x reader #enhypen hard hours #enhypen #jake sim #sim jaeyun #jake enhypen

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mostlysignssomeportents · 1 year ago

Text

Google’s enshittification memos

[Note, 9 October 2023: Google disputes the veracity of this claim, but has declined to provide the exhibits and testimony to support its claims. Read more about this here.]

When I think about how the old, good internet turned into the enshitternet, I imagine a series of small compromises, each seemingly reasonable at the time, each contributing to a cultural norm of making good things worse, and worse, and worse.

Think about Unity President Marc Whitten's nonpology for his company's disastrous rug-pull, in which they declared that everyone who had paid good money to use their tool to make a game would have to keep paying, every time someone downloaded that game:

The most fundamental thing that we’re trying to do is we’re building a sustainable business for Unity. And for us, that means that we do need to have a model that includes some sort of balancing change, including shared success.

https://www.wired.com/story/unity-walks-back-policies-lost-trust/

"Shared success" is code for, "If you use our tool to make money, we should make money too." This is bullshit. It's like saying, "We just want to find a way to share the success of the painters who use our brushes, so every time you sell a painting, we want to tax that sale." Or "Every time you sell a house, the company that made the hammer gets to wet its beak."

And note that they're not talking about shared risk here – no one at Unity is saying, "If you try to make a game with our tools and you lose a million bucks, we're on the hook for ten percent of your losses." This isn't partnership, it's extortion.

How did a company like Unity – which became a market leader by making a tool that understood the needs of game developers and filled them – turn into a protection racket? One bad decision at a time. One rationalization and then another. Slowly, and then all at once.

When I think about this enshittification curve, I often think of Google, a company that had its users' backs for years, which created a genuinely innovative search engine that worked so well it seemed like *magic, a company whose employees often had their pick of jobs, but chose the "don't be evil" gig because that mattered to them.

People make fun of that "don't be evil" motto, but if your key employees took the gig because they didn't want to be evil, and then you ask them to be evil, they might just quit. Hell, they might make a stink on the way out the door, too:

https://theintercept.com/2018/09/13/google-china-search-engine-employee-resigns/

Google is a company whose founders started out by publishing a scientific paper describing their search methodology, in which they said, "Oh, and by the way, ads will inevitably turn your search engine into a pile of shit, so we're gonna stay the fuck away from them":

http://infolab.stanford.edu/pub/papers/google.pdf

Those same founders retained a controlling interest in the company after it went IPO, explaining to investors that they were going to run the business without having their elbows jostled by shortsighted Wall Street assholes, so they could keep it from turning into a pile of shit:

https://abc.xyz/investor/founders-letters/ipo-letter/

And yet, it's turned into a pile of shit. Google search is so bad you might as well ask Jeeves. The company's big plan to fix it? Replace links to webpages with florid paragraphs of chatbot nonsense filled with a supremely confident lies:

https://pluralistic.net/2023/05/14/googles-ai-hype-circle/

How did the company get this bad? In part, this is the "curse of bigness." The company can't grow by attracting new users. When you have 90%+ of the market, there are no new customers to sign up. Hypothetically, they could grow by going into new lines of business, but Google is incapable of making a successful product in-house and also kills most of the products it buys from other, more innovative companies:

https://killedbygoogle.com/

Theoretically, the company could pursue new lines of business in-house, and indeed, the current leaders of companies like Amazon, Microsoft and Apple are all execs who figured out how to get the whole company to do something new, and were elevated to the CEO's office, making each one a billionaire and sealing their place in history.

It is for this very reason that any exec at a large firm who tries to make a business-wide improvement gets immediately and repeatedly knifed by all their colleagues, who correctly reason that if someone else becomes CEO, then they won't become CEO. Machiavelli was an optimist:

https://pluralistic.net/2023/07/28/microincentives-and-enshittification/

With no growth from new customers, and no growth from new businesses, "growth" has to come from squeezing workers (say, laying off 12,000 engineers after a stock buyback that would have paid their salaries for the next 27 years), or business customers (say, by colluding with Facebook to rig the ad market with the Jedi Blue conspiracy), or end-users.

Now, in theory, we might never know exactly what led to the enshittification of Google. In theory, all of compromises, debates and plots could be lost to history. But tech is not an oral culture, it's a written one, and techies write everything down and nothing is ever truly deleted.

Time and again, Big Tech tells on itself. Think of FTX's main conspirators all hanging out in a group chat called "Wirefraud." Amazon naming its program targeting weak, small publishers the "Gazelle Project" ("approach these small publishers the way a cheetah would pursue a sickly gazelle”). Amazon documenting the fact that users were unknowingly signing up for Prime and getting pissed; then figuring out how to reduce accidental signups, then deciding not to do it because it liked the money too much. Think of Zuck emailing his CFO in the middle of the night to defend his outsized offer to buy Instagram on the basis that users like Insta better and Facebook couldn't compete with them on quality.

It's like every Big Tech schemer has a folder on their desktop called "Mens Rea" filled with files like "Copy_of_Premeditated_Murder.docx":

https://doctorow.medium.com/big-tech-cant-stop-telling-on-itself-f7f0eb6d215a?sk=351f8a54ab8e02d7340620e5eec5024d

Right now, Google's on trial for its sins against antitrust law. It's a hard case to make. To secure a win, the prosecutors at the DoJ Antitrust Division are going to have to prove what was going on in Google execs' minds when the took the actions that led to the company's dominance. They're going to have to show that the company deliberately undertook to harm its users and customers.

Of course, it helps that Google put it all in writing.

Last week, there was a huge kerfuffile over the DoJ's practice of posting its exhibits from the trial to a website each night. This is a totally normal thing to do – a practice that dates back to the Microsoft antitrust trial. But Google pitched a tantrum over this and said that the docs the DoJ were posting would be turned into "clickbait." Which is another way of saying, "the public would find these documents very interesting, and they would be damning to us and our case":

https://www.bigtechontrial.com/p/secrecy-is-systemic

After initially deferring to Google, Judge Amit Mehta finally gave the Justice Department the greenlight to post the document. It's up. It's wild:

https://www.justice.gov/d9/2023-09/416692.pdf

The document is described as "notes for a course on communication" that Google VP for Finance Michael Roszak prepared. Roszak says he can't remember whether he ever gave the presentation, but insists that the remit for the course required him to tell students "things I didn't believe," and that's why the document is "full of hyperbole and exaggeration."

OK.

But here's what the document says: "search advertising is one of the world's greatest business models ever created…illicit businesses (cigarettes or drugs) could rival these economics…[W]e can mostly ignore the demand side…(users and queries) and only focus on the supply side of advertisers, ad formats and sales."

It goes on to say that this might be changing, and proposes a way to balance the interests of the search and ads teams, which are at odds, with search worrying that ads are pushing them to produce "unnatural search experiences to chase revenue."

"Unnatural search experiences to chase revenue" is a thinly veiled euphemism for the prophetic warnings in that 1998 Pagerank paper: "The goals of the advertising business model do not always correspond to providing quality search to users." Or, more plainly, "ads will turn our search engine into a pile of shit."

And, as Roszak writes, Google is "able to ignore one of the fundamental laws of economics…supply and demand." That is, the company has become so dominant and cemented its position so thoroughly as the default search engine across every platforms and system that even if it makes its search terrible to goose revenues, users won't leave. As Lily Tomlin put it on SNL: "We don't have to care, we're the phone company."

In the enshittification cycle, companies first lure in users with surpluses – like providing the best search results rather than the most profitable ones – with an eye to locking them in. In Google's case, that lock-in has multiple facets, but the big one is spending billions of dollars – enough to buy a whole Twitter, every single year – to be the default search everywhere.

Google doesn't buy its way to dominance because it has the very best search results and it wants to shield you from inferior competitors. The economically rational case for buying default position is that preventing competition is more profitable than succeeding by outperforming competitors. The best reason to buy the default everywhere is that it lets you lower quality without losing business. You can "ignore the demand side, and only focus on advertisers."

For a lot of people, the analysis stops here. "If you're not paying for the product, you're the product." Google locks in users and sells them to advertisers, who are their co-conspirators in a scheme to screw the rest of us.

But that's not right. For one thing, paying for a product doesn't mean you won't be the product. Apple charges a thousand bucks for an iPhone and then nonconsensually spies on every iOS user in order to target ads to them (and lies about it):

https://pluralistic.net/2022/11/14/luxury-surveillance/#liar-liar

John Deere charges six figures for its tractors, then runs a grift that blocks farmers from fixing their own machines, and then uses their control over repair to silence farmers who complain about it:

https://pluralistic.net/2022/05/31/dealers-choice/#be-a-shame-if-something-were-to-happen-to-it

Fair treatment from a corporation isn't a loyalty program that you earn by through sufficient spending. Companies that can sell you out, will sell you out, and then cry victim, insisting that they were only doing their fiduciary duty for their sacred shareholders. Companies are disciplined by fear of competition, regulation or – in the case of tech platforms – customers seizing the means of computation and installing ad-blockers, alternative clients, multiprotocol readers, etc:

https://doctorow.medium.com/an-audacious-plan-to-halt-the-internets-enshittification-and-throw-it-into-reverse-3cc01e7e4604?sk=85b3f5f7d051804521c3411711f0b554

Which is where the next stage of enshittification comes in: when the platform withdraws the surplus it had allocated to lure in – and then lock in – business customers (like advertisers) and reallocate it to the platform's shareholders.

For Google, there are several rackets that let it screw over advertisers as well as searchers (the advertisers are paying for the product, and they're also the product). Some of those rackets are well-known, like Jedi Blue, the market-rigging conspiracy that Google and Facebook colluded on:

https://en.wikipedia.org/wiki/Jedi_Blue

But thanks to the antitrust trial, we're learning about more of these. Megan Gray – ex-FTC, ex-DuckDuckGo – was in the courtroom last week when evidence was presented on Google execs' panic over a decline in "ad generating searches" and the sleazy gimmick they came up with to address it: manipulating the "semantic matching" on user queries:

https://www.wired.com/story/google-antitrust-lawsuit-search-results/

When you send a query to Google, it expands that query with terms that are similar – for example, if you search on "Weds" it might also search for "Wednesday." In the slides shown in the Google trial, we learned about another kind of semantic matching that Google performed, this one intended to turn your search results into "a twisted shopping mall you can’t escape."

Here's how that worked: when you ran a query like "children's clothing," Google secretly appended the brand name of a kids' clothing manufacturer to the query. This, in turn, triggered a ton of ads – because rival brands will have bought ads against their competitors' name (like Pepsi buying ads that are shown over queries for Coke).

Here we see surpluses being taken away from both end-users and business customers – that is, searchers and advertisers. For searchers, it doesn't matter how much you refine your query, you're still going to get crummy search results because there's an unkillable, hidden search term stuck to your query, like a piece of shit that Google keeps sticking to the sole of your shoe.

But for advertisers, this is also a scam. They're paying to be matched to users who search on a brand name, and you didn't search on that brand name. It's especially bad for the company whose name has been appended to your search, because Google has a protection racket where the company that matches your search has to pay extra in order to show up overtop of rivals who are worse matches. Both the matching company and those rivals have given Google a credit-card that Google gets to bill every time a user searches on the company's name, and Google is just running fraudulent charges through those cards.

And, of course, Google put this in writing. I mean, of course they did. As we learned from the documentary The Incredibles, supervillains can't stop themselves from monologuing, and in big, sprawling monopolists, these monologues have to transmitted electronically – and often indelibly – to far-flung co-cabalists.

As Gray points out, this is an incredibly blunt enshittification technique: "it hadn’t even occurred to me that Google just flat out deletes queries and replaces them with ones that monetize better." We don't know how long Google did this for or how frequently this bait-and-switch was deployed.

But if this is a blunt way of Google smashing its fist down on the scales that balance search quality against ad revenues, there's plenty of subtler ways the company could sneak a thumb on there. A Google exec at the trial rhapsodized about his company's "contract with the user" to deliver an "honest results policy," but given how bad Google search is these days, we're left to either believe he's lying or that Google sucks at search.

The paper trail offers a tantalizing look at how a company went from doing something that was so good it felt like a magic trick to being "able to ignore one of the fundamental laws of economics…supply and demand," able to "ignore the demand side…(users and queries) and only focus on the supply side of advertisers."

What's more, this is a system where everyone loses (except for Google): this isn't a grift run by Google and advertisers on users – it's a grift Google runs on everyone.

If you'd like an essay-formatted version of this post to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

https://pluralistic.net/2023/10/03/not-feeling-lucky/#fundamental-laws-of-economics

My next novel is The Lost Cause, a hopeful novel of the climate emergency. Amazon won't sell the audiobook, so I made my own and I'm pre-selling it on Kickstarter!

#pluralistic #enshittification #semantic matching #google #antitrust #trustbusting #transparency #fatfingers #serp #the algorithm #telling on yourself

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