#Humectant

[glowingskindiaries]

The Role of Humectants in Winter Skincare: Hyaluronic Acid vs. Glycerin

Winter often feels like a battle for our skin. Between harsh winds, dry indoor heating, and lower humidity levels, skin tends to lose moisture faster than it can replenish it. This is where humectants step in—skincare heroes that help draw and retain moisture in the skin. Among the most popular humectants are hyaluronic acid and glycerin, two ingredients celebrated for their hydrating…

[mission-to-dietitian]

The additive used in canned vegetables that acts as a humectant is a calcium compound. This retains moisture and increases firmness. Probably why I prefer the canned kidney beans that have calcium chloride in them.

[thethingything]

One of the destructive magical properties of honey really

-Blurry

honey: the most destructive substance on earth

[vijay34]

Humectants Chemical Market Size, Share, and Industry Analysis

Growing Demand in Skincare, Food, and Pharmaceuticals Fuels Expansion of the Humectants Chemical Market.

The Humectants Chemical Market was USD 13.03 Billion in 2023 and is expected to reach USD 21.45 Billion by 2032, growing at a CAGR of 5.70% over the forecast period of 2024-2032.

The Humectants Chemical Market is experiencing substantial growth due to increasing demand across various industries such as personal care, food & beverages, pharmaceuticals, and agriculture. Humectants are hygroscopic substances that retain moisture by absorbing water from the surroundings, making them essential in formulations for skincare products, food preservation, and pharmaceutical applications. With rising consumer awareness about hydration, skin health, and clean-label ingredients, the market is poised for significant expansion. Additionally, the shift toward natural and plant-based humectants is driving innovation in the industry.

Key Players in the Humectants Chemical Market

Archer Daniels Midland Company (Sorbitol, Glycerin)

Ashland Global Holdings Inc. (Harmoniance, N-DurHance)

BASF SE (Hydagen, Verdessence)

Barentz (Sorbitol, Xylitol)

Brenntag AG (Sorbitol, Propylene Glycol)

Cargill Incorporated (C☆Dry MD, Zerose Erythritol)

E.I. Du Pont De Nemours & Company (GENENCARE OSMS BA, GRINDSTED® Sorbitol)

Ingredion (NATIVACARE, SORBOGEM)

Roquette Frères (PEARLITOL, SweetPearl)

DOW Chemical Company (DOWSIL 2501, Methocel)

Future Scope of the Market

The humectants chemical market is expected to grow due to:

Rising demand in personal care and cosmetics for skin hydration and anti-aging formulations.

Expanding applications in food preservation, especially in bakery, confectionery, and dairy products.

Increasing use in pharmaceuticals to enhance drug stability and bioavailability.

Growing preference for natural humectants like glycerin, honey, and plant-based extracts.

Advancements in humectant formulations, including bio-based and multifunctional ingredients.

Emerging Trends in the Humectants Chemical Market

The market is witnessing a shift toward natural and organic humectants, driven by consumer preference for clean-label and plant-derived ingredients. The rising demand for vegan, cruelty-free, and non-toxic personal care products is pushing companies to develop sustainable humectant alternatives. Additionally, the food and beverage industry is increasingly using humectants to extend shelf life and improve texture, especially in functional and health-focused foods. In the pharmaceutical sector, humectants play a crucial role in drug formulations, wound care, and topical treatments, further driving demand.

Key Points:

Growing demand for humectants in personal care, food, and pharmaceuticals.

Rising preference for natural and plant-based humectants.

Expanding applications in cosmetics, skincare, and drug formulations.

Advancements in bio-based and sustainable humectant technologies.

Increased consumer awareness about hydration and moisture retention.

Conclusion

The Humectants Chemical Market is poised for steady growth, fueled by rising consumer demand for moisture-retaining ingredients in skincare, food preservation, and pharmaceutical products. As the industry shifts toward natural and sustainable solutions, key players are focusing on bio-based innovations and clean-label formulations to meet evolving consumer preferences. With advancements in formulation technologies and increasing applications, the market is set to expand significantly in the coming years.

Read Full Report: https://www.snsinsider.com/reports/humectants-chemical-market-3536                      

Contact Us:

Jagney Dave — Vice President of Client Engagement

Phone: +1–315 636 4242 (US) | +44- 20 3290 5010 (UK)

[shreevalllabhchemical]

SVC provides a wide range of products, including dispersing agents, humectants, rheology modifiers, and defoamers, designed for industries like pigment dispersion, paints, inks, wood coatings, and plastics. For emulsion polymerization, we offer top-quality anionic and nonionic emulsifiers for applications in acrylate, styrene-acrylate, vinyl-acetate, styrene-butadiene, and E-PVC emulsions. Trust SVC to deliver superior performance in every coat!

For more information, visit - https://www.shreechem.in/industries

[harshnews]

Food Humectants Market Size, Share, Trends, Opportunities, Key Drivers and Growth Prospectus

"Food Humectants Market – Industry Trends and Forecast to 2028

Global Food Humectants Market, By Source (Natural and Synthetic), Product Type (Sugar Alcohol, Phosphate, Glycol, Glycerol, Lactate and Others), Application (Bakery Products, Beverages, Functional & Nutritional Foods, Confectionery Products, Dairy Products and Others), Country (U.S., Canada, Mexico, Germany, U.K., Italy, France, Spain, Switzerland, Turkey, Netherlands, Russia, Poland, Denmark, Sweden, Romania, Belgium, Rest of Europe, China, India, Japan, Australia, South Korea, Malaysia, Singapore, Thailand, New Zealand, Indonesia, Philippines, Vietnam, Rest of Asia-Pacific, Brazil, Peru, Colombia, Rest of South America, South Africa, Saudi Arabia, U.A.E., Kuwait, Qatar, Ethiopia, Israel, Azerbaijan and Rest of Middle East and Africa) Industry Trends and Forecast to 2028

Access Full 350 Pages PDF Report @

**Segments**

- **Type**: The food humectants market can be segmented based on type into sugar alcohols, glycerol, alpha hydroxy acids, polysaccharides, and others. Sugar alcohols such as sorbitol and mannitol are widely used as humectants in food products due to their ability to retain moisture and improve texture. - **Application**: Based on application, the food humectants market can be categorized into bakery products, confectionery, dairy products, beverages, and others. Humectants play a crucial role in preserving the quality and shelf life of these food products by maintaining their moisture content. - **Source**: Humectants can be sourced from natural or synthetic origins. Natural humectants like honey and glycerin are gaining popularity in the food industry due to increasing consumer preference for clean-label and natural ingredients.

**Market Players**

- **Cargill**: Cargill is a key player in the food humectants market, offering a wide range of humectant solutions for various food applications. The company focuses on innovation and sustainability to meet the evolving consumer demands. - **Archer Daniels Midland Company**: ADM is another prominent player in the food humectants market, providing high-quality humectant ingredients to food manufacturers globally. The company's strategic partnerships and investments in research and development contribute to its market growth. - **DuPont**: DuPont offers a diverse portfolio of humectant products for the food industry, catering to different application needs. The company's commitment to food safety and quality assurance further strengthens its position in the market. - **Ingredion**: Ingredion is known for its innovative approach to developing humectant solutions that enhance the texture and shelf life of various food products. The company's customer-centric focus and strong distribution network support its market presence.

For more detailed insights and market trends, refer to https://www.databridgemarketresearch.com/reports/global-food-humThe food humectants market is experiencing significant growth driven by the increasing demand for food products with enhanced quality, texture, and shelf life. As consumers become more conscious about the ingredients used in their food and prefer natural and clean-label options, the market for natural humectants like honey and glycerin is witnessing a surge in popularity. This shift towards natural ingredients is prompting food manufacturers to explore alternative sources for humectants that can meet consumer expectations while also ensuring product quality and safety.

Key market players such as Cargill, Archer Daniels Midland Company, DuPont, and Ingredion are at the forefront of innovation and sustainability in the food humectants market. These companies are investing in research and development to expand their product portfolios and offer tailored solutions to meet the diverse needs of food manufacturers across different applications such as bakery products, confectionery, dairy products, and beverages. By focusing on product quality, safety, and sustainability, these market players are strengthening their market presence and driving growth in the food humectants industry.

Additionally, the evolving regulatory landscape in the food industry is also influencing the market dynamics for humectants. Stricter regulations regarding food additives and ingredients are pushing companies to enhance their compliance measures and transparency in labeling. This shift towards transparency and regulatory compliance is shaping the market strategies of food humectant manufacturers, driving them to prioritize the use of safe and approved ingredients in their products.

Moreover, the growing trend of convenience foods and ready-to-eat meals is creating new opportunities for humectant manufacturers to develop innovative solutions that can improve the texture, taste, and shelf life of packaged food products. With changing consumer preferences and lifestyles, there is a rising demand for food products that offer convenience without compromising on quality or freshness. Humectants play a crucial role in meeting these consumer demands by helping food manufacturers extend the shelf life of their products while maintaining their sensory attributes.

In conclusion, the food humectants market is set to witness continued growth and innovation as**Segments**

- **Type**: The food humectants market is segmented based on type into sugar alcohols, glycerol, alpha hydroxy acids, polysaccharides, and others. Sugar alcohols like sorbitol and mannitol are favored for their moisture retention properties in food products. - **Application**: Categorization can be done into bakery products, confectionery, dairy products, beverages, and others. Humectants are vital for maintaining moisture content and preserving quality in these food categories. - **Source**: Humectants can be derived from natural or synthetic sources. Natural options such as honey and glycerin are gaining traction due to the rise in consumer demand for clean-label and natural ingredients.

**Market Players**

- **Cargill**: Offers a variety of humectant solutions for different food applications, emphasizing innovation and sustainability. - **Archer Daniels Midland Company**: Provides high-quality humectant ingredients globally, with a focus on partnerships and R&D investments. - **DuPont**: Offers a diverse humectant product portfolio with a commitment to food safety and quality assurance. - **Ingredion**: Known for innovative humectant solutions enhancing texture and shelf life, supported by customer-centric focus and strong distribution network.

The food humectants market is witnessing growth due to the demand for high-quality food products with extended shelf life. With consumers preferring natural and clean-label options, the popularity of natural humectants like honey and glycer

Table of Content:

Part 01: Executive Summary

Part 02: Scope of the Report

Part 03: Global Food Humectants Market Landscape

Part 04: Global Food Humectants Market Sizing

Part 05: Global Food Humectants Market Segmentation by Product

Part 06: Five Forces Analysis

Part 07: Customer Landscape

Part 08: Geographic Landscape

Part 09: Decision Framework

Part 10: Drivers and Challenges

Part 11: Market Trends

Part 12: Vendor Landscape

Part 13: Vendor Analysis

Food Humectants Key Benefits over Global Competitors:

The report provides a qualitative and quantitative analysis of the Food Humectants Market trends, forecasts, and market size to determine new opportunities.

Porter’s Five Forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make strategic business decisions and determine the level of competition in the industry.

Top impacting factors & major investment pockets are highlighted in the research.

The major countries in each region are analyzed and their revenue contribution is mentioned.

The market player positioning segment provides an understanding of the current position of the market players active in the Personal Care Ingredients

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[vaiswr]

Humectants Market Size Worth USD 22.03 Billion in 2032

The global humectants market size was USD 10.69 Billion in 2022 and is expected to register a steady revenue CAGR of 7.6 % during the forecast period, according to latest analysis by Emergen Research.  Increasing number of consumers becoming more conscious regarding hydration and skin care and rising use of natural and organic ingredients in personal care and skincare products are major factors driving market revenue growth. Major Fast Moving Consumer Goods (FMCG) companies that produce personal care, skin care, and fast-moving consumer goods are procuring humectants at a large scale to enhance shelf-life of their products. For instance, in May 2022, Beiersdorf AG, a personal-care product manufacturing company based in Germany, which focuses on skin care included humectants in its sun care product line. However, high cost of raw materials and availability of alternatives are expected to restrain revenue growth of the market during the forecast period. Cost of procuring natural humectants and organic humectants is high due to their scarcity and accessibility, which in turn, rises cost of producing this product and restraining revenue growth of the market.

[sackpunched]

crazy how skin changes ??? and like products start/stop working for u randomly??

[honeytonedhottie]

honey's guide to winter⋆.ೃ࿔*:･❄️💕

winter is my SEASON. as a december baby and a certified winter princess im qualified to talk about to have the most princessy, sugary winter that you've ever had and were gonna explore just that in this post…💬��

WINTER BEAUTY ;

when i think of winter beauty i think of glittery, shimmery eyelids and frosty pink lips. glittery nails, long dolly lashes, and LOTS and lots of ribbons and furry accessories. winter beauty is about looking fabulously flushed from the cold, looking and feeling like a glittery winter fairy ᡣ𐭩 •｡ꪆৎ ˚⋅💕

lets start off with the makeup. first and foremost wash ur face and prep ur skin cuz it makes ur makeup look 10x better…💬🎀

♡ prime and prep ur skin ♡ put on ur foundation

when putting on foundation it helps to apply the product onto the top of ur hand and apply with a brush for more coverage 💓🍨

♡ next, use some concealer as needed ♡ fill in ur brows

♡ now feel free to prep ur eye lids if u have some redness, but we're gonna go in with an icy eyeshadow. for this look lets do a light blueish grey tone and just put that all over our eyelid

♡ put a darker blue color on the outer corner of ur eyes, and very gently blend outwards towards ur brows as u see in the first photo above. then go in with an angelic light blue on the inner area of ur eyelid (not the inner corner) ♡ use a bit of eyeliner to make ur eyes stand-out

this makeup look is focused highly on the EYES and the lips so feel free to do ur face as u normally would, contouring, blush etc ❄️🍧

♡ go in with some GLITTERY eyeshadow to make ur eyes shine and you can NEVER have enough shimmer ♡ next put on some half lashes because they rly pull this look together and dont forget to apply mascara onto ur lower lashes to make ur eyes look fuller ♡ a little highlight under ur brows for that blingy 2000's look

now lets talk about how to do the PERFECT FROSTY LIP. u wanna start by outlining ur lips with a lip liner that is on the rosier side. nyx has a lot of good ones like that. go in with a baby pinkish or a light pink lipstick (i say both these things cuz you'll know what looks good on u) and finish off with a shimmery lipgloss

furthermore we need a yummy winter scent! invest in some yummy scents like…💬🎀

♡ soft, powdery scents

♡ warm cashmeres and cake scents

♡ the bath and body works snowflakes and cashmere scent specifically is so nostalgic to me

♡ frosty petal and berry scents

we should also be prepared to protect our gorgeous doll skin from the harsh winter weather so make sure that ur doing ur skincare accordingly! look for creamy, hydrating formulas and make sure to cleanse gently in little circles ᡣ𐭩 •｡ꪆৎ ˚⋅ after you've cleansed, use a nice rich serum to keep ur skin plump and hydrated and NOT dry.

another thing, chapped lips are a NO this winter so make sure that ur walking around with ur yummy chapstick to protect ur lips from the cold and keep them pillowy soft…💬🎀

♡ creamy lipglosses

♡ whipped soaps and body butters

WINTER ESSENTIALS ;

during the winter time, use a lotion that is on the thicker side because we should be moisturized all year round but ESPECIALLY in the winter. because its so cold, lean towards lotions that are thicker and creamier. also look out for lotions that have oils, or glycerin/sodium lactate (these are all humectants and they're FANTASTIC for hydrating ur skin).

♡ thick lotions, creams and body butters

♡ a christmas wishlist written in a pink glitter gel pen OR a fluffy pink pen

♡ chapstick and LOTS of shimmery lipgloss

♡ herbal teas and supplements

during the winter time, there we're exposed to reduced sunlight, and seasonal illnesses. and that not hot!! so make sure that ur taking supplements like vitamin D (cuz during the winter time, we tend to spend more time indoors and have less exposure to sunlight, which is crucial for vitamin D synthesis) ᡣ𐭩 •｡ꪆৎ ˚⋅ along with other things like zinc, elderberry, and other probiotics.

DISCLAIMER : its crucial for u to do ur own research when it comes to ur health so make sure that u do that before applying anything that u learn on the internet for ur own safety!…💬🎀

some teas that i recommend in the winter time is ginger tea, peppermint tea and lemon balm tea. i also rly love rosehip tea cuz it is SUCH a treat 💕

♡ hot chocolate with pink marshmallows and whipped cream

♡ a bouncy blowout

♡ big fluffy lashes

WINTER FASHION ;

winter is literally THEE season for over the top accessories like earmuffs and mittens. invest in some super cute fluffy earmuffs and gloves, fluffy boots and puffy coats with fur trimmed that are cinched at the waist to look like an adorable winter doll! mini skirts, tights and leg warmer combo is also very doll for the winter.

this winter we're giving the baby pink and white color scheme, with long silky hair, icy pink lips, victoria's secret pink perfumes and BODY GLITTER…💬🎀

on the winter wardrobe shopping list/checklist we have thick tights and stockings, thick comfy pajamas, a couple or more cute pairs of boots, a winter coat etc.

ribbons

legwarmers

thick tights

thick stockings

comfy pjs

boots

adorable winter coat

fur coat

some more things that are rly winter-esque in fashion are those fur coats. they're SO luxurious and so pretty + they keep u warm so they're an absolute STAPLE when it comes to winter fashion. look for things that are FUZZY cuz they rly radiate those amazing winter vibes.

WINTER MOOD BOARDS ;

PREPPING FOR WINTER ;

♡ buy some new body scrubs. because its so cold and we're usually covering up more during the winter months, its the perfect opportunity to work on and perfect ur body care routine so dont neglect that

♡ buy a nice fuzzy blanket or one of those heated blankets cuz shit gets cold, and we wanna stay as warm and toasty as possible 💕

[theambitiouswoman]

Best natural skin ingredients for your skin type ✨

🌿 For Dry Skin

1. Coconut Oil: Deeply moisturizes and locks in hydration.

2. Shea Butter: Rich in fatty acids and vitamins, soothes and nourishes.

3. Avocado Oil: Packed with omega-3s and vitamins A, D, and E to repair the skin barrier.

4. Honey: A humectant that retains moisture and soothes irritation.

🌿 For Oily/Acne Prone Skin

1. Tea Tree Oil: Natural antibacterial properties help combat acne.

2. Aloe Vera: Soothes inflammation and hydrates without clogging pores.

3. Witch Hazel: Controls excess oil and reduces redness.

4. Jojoba Oil: Balances sebum production and keeps skin hydrated.

🌿 For Combination Skin

1. Rosehip Oil: Balances oil production while hydrating dry areas.

2. Green Tea Extract: Reduces inflammation and combats oily zones.

3. Cucumber Extract: Hydrates dry areas and calms oily regions.

4. Chamomile: Soothes irritation and evens out skin tone.

🌿 For Sensitive Skin

1. Oatmeal: Calms redness and reduces itching.

2. Calendula: Anti inflammatory properties soothe irritation.

3. Aloe Vera: Gentle hydration and healing.

4. Sweet Almond Oil: Light and soothing for sensitive, reactive skin.

🌿 For Aging/Mature Skin

1. Argan Oil: Rich in antioxidants and essential fatty acids for elasticity.

2. Vitamin C (from natural sources like Kakadu Plum): Brightens skin and boosts collagen.

3. Pomegranate Seed Oil: Fights free radicals and enhances skin regeneration.

4. Bakuchiol: A plant-based alternative to retinol for smoothing fine lines.

🌿 For Hyperpigmentation/Uneven Skin Tone

1. Licorice Root Extract: Naturally lightens dark spots.

2. Turmeric: Reduces pigmentation and boosts glow.

3. Papaya Enzymes: Gently exfoliates to reveal brighter skin.

4. Rose Water: Balances skin tone and reduces redness.

NOTE:

Always patch-test new ingredients.

Use oils sparingly for oily skin.

Layer hydrating ingredients like aloe vera under thicker oils for maximum moisture.

[kakao-lovey]

𝄞⨾𓍢ִ໋ 𝘠𝘰𝘶𝘳 𝘨𝘶𝘪𝘥𝘦 𝘵𝘰 𝘴𝘰𝘧𝘵, 𝘴𝘮𝘰𝘰𝘵𝘩 𝘧𝘢𝘪𝘳𝘺 𝘩𝘢𝘯𝘥𝘴

A complete guide to hand care for the porcelain dolls among us

While you certainly don't need ten steps involving harsh exfoliation, that weird red serum from the Ordinary or baking your hands in plastic gloves, taking care of your hands can be very rewarding, seeing as you essentially stare at them all day every day.

Let's clear some misinformation: you cannot make your fingers physically longer, no matter how many hand exercises you do. The length of your fingers is reliant on your genetics, and what kind of activities you did while your bones were still growing (Which is why pianists have such beautiful hands). You can, however, change the texture of your skin, correct hyperpigmentation and increase flexibility of and circulation in your hands.

Strategies

Before going to sleep, massage a hydrating moisturiser or lotion into your hands, and cover with cotton gloves. Alternatively, you could wait until the product is absorbed to go to bed.

Wear sunscreen: SPF 50 is best. Try to reapply after washing your hands, and every two hours if you're in the sun. UV rays cause 'photo-aging' (aka wrinkles, rough texture and moles) and can contribute to skin cancers. Use a non-comedogenic, mattifying sunscreen (As to not rub the product off when using your hands).

Keep nails trimmed, filed and at an appropriate length: If you play a string instrument, you know that long nails are a no-go. The same goes for gardening, volleyball, a job that involves typing, etc.

If your nails are stripy, this usually indicates a protein, vitamin A or zinc deficiency. Different people are more susceptible, but I recommend a well-rounded multivitamin supplement. (Or, better yet, improving your diet)

Ingredients to look for

Glycerin: a gentle and universally compatible humectant

Shea butter: a natural ingredient for deep hydration

vitamin E: an inflammatory antioxidant with natural sun protection

Ceramides: lipids naturally produced by the skin, which restore and maintain the skin barrier

Urea: combats roughness and dry texture through its keratolytic properties.

SPF: at lest 30, to prevent photo-aging and skin cancers

+ Cotton gloves: synthetic materials like polyester aren't very breathable and can cause irritation

What to avoid

Exposing your hands to cleaning chemicals: wear rubber gloves when cleaning the kitchen, washing the dishes or the car.

Alcohol-based hand sanitizers: extremely drying to the skin, and can cause roughness and cracking.

Fragranced soaps: fragrance in any beauty product is a bad idea, as it is drying and an acne, rosacea and eczema trigger.

Biting at your fingernails: not only does this make your nails look unsightly, it is also very unhygienic, as dirt and germs accumulate underneath them throughout the day.

Picking at cuticles: consider a fidget / sensory toy to keep your hands busy.

Extra: how to do a hand massage

Massages improve circulation and relax muscles that we use strenuously. Almost everyone uses their hands all day to do all sorts of tasks, so this is universal.

Apply an oil, lotion or Vaseline to reduce friction

Press your thumb into your palm, and move in circles around the centre.

Take each finger at a time and close a fist around it, pressing down and sliding upwards, like you're getting toothpaste out of a tube.

Press your one thumb onto the muscle of the other, on your palm, and move around that muscle to relieve tension.

Press the very tips of your fingers between your index finger and thumb.

Anyhow, that's all. Hope you've found at least one thing helpful!

[emotsper]

haruka variant!

she can control most water/raincloud but has difficulty in combat against enemies that can generate extreme heat. the insides of her umbrella is lined with humectant materials to keep her humid on long combats.

[ms-demeanor]

Do you know how invert sugar works? I've heard a lot of conflicting things about it and it seems to be increasingly popular in packaged foods and restaurant food which is frustrating cause it seems to be an IBD trigger for me. I avoid artificial sweeteners cause they're triggers for me, but invert sugar is increasingly in things that say all natural or no artificial sweeteners, is it natural? what is it?

It is natural! Or, well, it uses natural ingredients. It's sucrose (a disaccharide, white sugar) split into glucose and fructose (monosaccharides) through a simple chemical process (boiling and optionally adding some acid).

Sucrose is the common kind of sugar that we use all the time; it is made up of two simpler sugars: fructose, which we often think of as "fruit sugar," and glucose, the most common carbohydrate in nature (it's the product of the Krebs cycle and it's the carbohydrate that your body turns into stored energy through glycolysis). Here's a diagram of a sucrose molecule:

you can see that it already looks like two molecules, kind of, with just one oxygen atom in the center to hold it together. If you split this molecule with a chemical reaction, it will create distinct glucose and fructose molecules:

(Glucose is on the left, fructose on the right).

If you want to make your own invert sugar you can do so on your own stovetop right now. All you have to do is mix sugar, water, and lemon juice.

Have you ever made simple syrup for sweet tea? Or made hard candy? Simple syrup is 1:1 white sugar and water. Hard candy is 4:2:1 white sugar, water, and sugar syrup. Invert sugar is a syrup in between those two which is about 2:1 sugar to water with a very small amount of acid added.

There are several reasons that bakers and confectioners will do this, including:

moisture - invert sugar is a humectant

texture - the addition of invert sugar can help control crystallization of sugar in candy-making

sweetness - invert sugar is slightly sweeter than white sugar

appearance - invert sugar helps things to brown faster

So invert sugar can be totally natural, it's easy to make at home, and it has lots of uses in cooking that are difficult to achieve without introducing more ingredients or ingredients that might change the appearance or structure of the final product. However, if you have issues with processing fructose, invert sugar is likely going to be a problem for you.

Honestly this kind of question (which I had a lot more of after getting diagnosed with food allergies and celiac disease!) is part of why I started getting more into cooking and more into learning about food production and nutrition. When you have to learn about hidden sources of corn in the American food system you have to learn a LOT about food and you come around firmly to the idea that "natural" on food product labels is at best useless and at worst misleading.

When you (you specifically, anon) are looking at a food label you're likely looking to see if it's going to cause problems for you. You're not really looking to see if it's natural, but "natural" has become a kind of shorthand for "no high fructose corn syrup" - if what you're avoiding is fructose, natural is not the word to look out for.